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SUSAN CHIELLINI

(813) 451-0982
Tampa, FL 33618
schiellini@hotmail.com

MARKETING COMMUNICATIONS
COPYWRITER / EDITOR / PROJECT MANAGER / CAMPAIGN DEVELOPMENT
Susans energy, communication skills and business sense make her a valuable asset to any team. She is an
excellent writer and walking idea factory who adapts to changing situations without missing a beat.
--- Michael Fay, Project Director, AEGON USA

Award-Winning, Published Writer


Marketing Campaign Strategist
Copywriter / Editor / Proofreader
CRM / Database Management and Analytics
Digital Marketing
Email Marketing
Digital / Print Content Development
Video / Animation
Corporate Communications
Social Media Marketing

Marketing Strategies
Successfully rolled out new product campaigns from concept to completion.
Developed marketing plan and project strategy from client objective.
Brought fresh ideas to implement revenue building strategies and product development initiatives.
SEO / SEM / PPC / HTML / Social Media certification, development and analytics.

Promotions
Produced national television and community events.
B2B and B2C promotional campaigns utilizing media/publicity/promotional development, social media.
Coordinated trade show logistics; reservations, booth design, giveaways, collateral materials.

Copywriter / Editor
Award winning published writer for newspaper, magazine, corporate, and broadcast industries.
Write, edit and format marketing collateral.
Content producer for proposals, RFPs, RFQ, marketing plans, business plans.
Writer / Editor for corporate newsletter, emails, presentations, reports, training manuals and white sheets.
Developed award winning sales promotional materials.
Strong proofing skills for content accuracy, language and fact checking.
Accurately identifies and corrects grammatical, spelling, punctuation, typographical and English usage errors.
Ensures copy has a good, logical flow without gaps or inconsistencies.
Developed Style Guide for organizational brand consistency.

Management
Administrative manager for 450 staff, eight departments and $14 million annual budget.
Broadcast and marketing traffic manager for agency and in-house creative departments.
Developed training manuals and project management schedules.

PROFESSIONAL ROLES
New York Life Insurance, Tampa, FL 2017 (Contract)
Senior Marketing Associate, Proofreader / Editor

Bloomin Brands International, Tampa, FL 2016 (Contract)


Proofreader / Editor

Appen, Inc., Tampa, FL 2016 (Contract)


Social Media Evaluator

PNC Wealth Management, Tampa, FL 2014 - 2016


Marketing Coordinator / CRM Manager

City of Tampa, Tampa FL 2011-2013


Special Projects Manager, Pension Office

Hillsborough County Government, Tampa, FL 2010-2011


Community Relations Coordinator / Public Information Officer

AEGON USA / Western Reserve Life Insurance, St. Petersburg, FL 2006-2009


Marketing Strategist / Copywriter, Project Manager

Westshore Alliance, Tampa, FL 2004-2005


Director of Transportation/Grant Administrator

Barbas, Koenig, Nunez, Sanders & Butler, P.A., Tampa, FL 2002-2004


Director of Marketing and Advertising

Bay Area Commuter Services, Tampa, FL 1998-2002


Marketing Communications Director

Tampa Bay PETS! Magazine, Tampa, FL 1993 - 1998


CEO, Executive Editor

The Tampa Tribune, Tampa, FL 1987-1993


Assistant Managing Editor for Administration (1991-1993)
Newsroom Operations Manager (1987-1991)
Staff Writer / Columnist (1987-1991)

EDUCATION
The University of South Florida
Bachelor of Arts, Mass Communications

SOFTWARE PROGRAMS
! Mac & PC proficient ! Adobe Creative Suite ! MS Outlook 10
! MS Office Suite ! Acrobat Pro 10 ! Access, SharePoint
! PeopleSoft ! SIRE Digital ! CRM: Genesis, Salesforce, Dynamics, iPipeline
! Wordpress ! Weebly ! Contract Marketing Pro
! MailChimp

CERTIFICATIONS
HTML! SEO ! PPC ! SEM
Google Analytics ! Google Ad Words
Inbound Marketing ! Email Marketing ! Digital Marketing
Salesforce CRM ! Salesforce Development & Administration ! Salesforce Consultant