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CONTINENT 2004

COMERUL ELECTRONIC
Cuprins:
Cuvnt nainte ........................................................................... 8

Capitolul 1. Definirea noiunii, structura i rolul


economic al comerului electronic .......................................... 10
1.1Definiii i coninut......................................................... 11
1.2 Structura unui sistem de comer electronic. ................... 14
1.3 Reglementri privind comerul electronic ..................... 20
Sintez ................................. Error! Bookmark not
defined.

Capitolul 2. Tipologia formelor de comer electronic ............ 24


2.1 Opiuni de comercializare electronic .....................24
2.1.1. Suporii electromagnetici ...................................... 25
2.1.2. Televiziunea prin cablu interactiv ....................... 26
2.1.3. Internetul ............................................................... 28
2.2 Clasificarea afacerilor specifice Internetului ................. 29
2.2.1. Magazinul electronic ............................................. 30
2.2.2. Magazinul universal electronic ............................. 33
2.2.3. Licitaia electronic ............................................... 34
2.2.4. Achiziia public electronic ................................. 34
2.2.5. Comunitatea virtual ............................................. 35
Sintez ................................. Error! Bookmark not
defined.

Capitolul 3. Sisteme de pli electronice .............................37


3.1. Definiii, coninut, etape ............................................... 38
3.2. Metode de plat ............................................................ 41
3.2.1. Sisteme de pli bazate pe carduri bancare ............ 42
3.2.2. Sistem online de plat cu moned electronic ....... 46
3.2.3. Sisteme de micro-pli ........................................... 51
3.2.4. Pli prin cecuri electronice ................................... 58
3.3 Sisteme de plti n Romnia .......................................... 63
Sintez ................................. Error! Bookmark not
defined.
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Capitolul 4. Serviciile comerului electronic ..................... 73


4.1. Securitatea datelor ........................................................ 74
4.2 Furnizare de servicii pentru comerul electronic ........... 75
4.3. Brokeraj de informaii .................................................. 76 CONTENTS
4.4. Servicii electronice bancare ......................................... 76
Sintez................................. Error! Bookmark not defined.
Foreword. .................................................................................8
Capitolul 5 Publicitatea specific comerului electronic I. Defining the notion, structure, and the economic
........................................................................................................ 79 implication of the e-commerce. ............................10
5.1. Modele de publicitate................................................... 80 1.1 Definition and content. ...............................................10
5.2. Bannerul electronic ...................................................... 81 1.2 The structure of e-commerce. .....................................14
5.3. Marketing online .......................................................... 84 1.3 The regulation of e-commerce....................................19
5.4. Asemnri i deosebiri ntre magazinele obinuite i un Synthesis ............................................................................. 22
magazin electronic .............................................................. 88
Sintez ................................................................................. 93
II. E-commerce typology. .........................................23
Capitolul 6. Statutul i funciunile instituiilor autorizate n 2.1 The option for electronic commercialization .............23
dezvoltarea comerului electronic n Romnia .......................... 95 2.1.1 Electromagnetic tape. ...........................................23
2.1.2 Interactive television. ...........................................25
6.1. Rezultatele aciunilor ntreprinse de Camera de Comer 2.1.3 The Internet. .........................................................26
i Industrie a Romniei i a Municipiului Bucureti 2.2 Internet business classification. ..................................27
(CCIRMB) privind stimularea comerului electronic.......... 96 2.2.1 E-shop. .................................................................... 28
6.2 Prioritile Ministerului Industriilor i Comerului n 2.2.2 E-mall. .................................................................... 31
domeniul comerului electronic .......................................... 97 2.2.3 E-auction................................................................. 32
6.3. Rolul Comisiei Naionale de Informatic .................... 98 2.2.4 E-procurement. ....................................................... 32
Sintez:................................ Error! Bookmark not defined. 2.2.5 Virtual community. ..............................................33
Synthesis ............................................................................. 35
Capitolul 7 Concluzii privind perspectivele comerului
electronic ................................................................................... 101
Sintez:................................ Error! Bookmark not defined. III. Electronic payment system. ..................................36
3.1 Definition, content, steps. ...........................................36
ANEXE ......................................................................................... 105 3.2 Payment methods .......................................................39
Legea comerului electronic i a semnturii electronice105 3.2.1 Credit cards ..........................................................40
Motive pentru a fi prezeni pe Internet.......................... 140 3.2.2 On-line .................................................................... 45
3.2.3 Micro-type .............................................................. 49
Locuri de munc pe Internet ......................................... 147 3.2.4 Electronic checks. ................................................56
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3.3 Payment methods in Romania. ...................................61
Synthesis.............................................................................. 70
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IV. E-commerce services ........................................... 71 Foreword


4.1 Data security. ..............................................................71
4.2 Services provides for electronic commerce. ...............72
4.3 Information's brokerages. ...........................................73 The book's goal is to help you make intelligent
4.4 E-banking. ..................................................................... 74 decisions by giving you a feel for how the world of Internet
Synthesis.............................................................................. 76 commerce and digital money is likely to operate, and where it
is likely to lead. It includes overviews of several aspects of the
V. Advertising in electronic commerce. ....................77 technology, and detailed background discussion of relevant
5.1 Advertisement's types. ................................................77 issues, just to get every reader up to speed.
5.2 The electronic banner. ................................................78 Typical readers of this book would include the students
5.3 On-line marketing. .....................................................81 in economics and anyone interested in selling products or
5.4 Comparisons and differences between the traditional services on the Internet.
store and the electro....................................................85
Synthesis.............................................................................. 91 If you are a buyer of Internet products and services,
particularly secure Internet services, you also should read this
VI. The implication of Romanian government in e- book, since it can help you evaluate the quality of services you
commerce developing ..........................................92 might receive. Educators may wish to use this book for their
6.1. Chamber of commerce and industry of Romania and courses.
Bucharest. ............................................................................ 92 As you will learn by reading here, a new type of
6.2. The roll of the Ministry of commerce. ......................94 commerce is arising.
6.3 National commission for information.........................95
There's no more illustrative bottom line on why you
Synthesis.............................................................................. 97 should read this book than Figure 1. Over the next five-ten
years, the growth of electronic commerce will outstrip the
VII The expectation from e-commerce. ..........................98 growth of traditional commerce. It is the commercialization of
Synthesis............................................................................. 101 the Internet that's leading the way to this remarkable growth in
electronic purchases.
ANNEXES The Internet serves as a foundation for all of these new
opportunities in commerce. Many businesses are struggling
Electronic commerce law in Romania. .............................102 right now to get themselves onto the Internet.
Twenty reasons to have your business on the Internet. ....115
Jobs on the Internet ..........................................................123
Prof. univ. dr.Dan Popescu
Prof. univ. dr. Emil Popa
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