-3'- - : : i

'
Competing with lntorma:'o-

-,- CIOs. "'Ihey under.-, trrLUrr' .-^ . -' . --:
--:nt llllnd-set' Says
^a)
: --..ir ume in the busine,. , are .*b. d tT-T::
*'ho -::':-;;;i""-..*"-,'
ma na s e rs ###BOT_TEXT###amp;''o ;
: p *anagers
::-:iP
i
{f ' l- support' :':: t":t"^l'-"i:;
and ifl'-.t"'"t fis. !i Til1-.
desktop sen'ices The r..ls::::'
appiication *; .h; ' ' ''''r
--i<s ,r..h.]i.,f."'*t*re, i"" t'ork on projects
"
that
- :r> :lf€ "home-roomed" in cross-business
teams that '''
1itt9lT.:1:T:'jwhiie the crri': :
-, ,;fiil*#ii: l"',1? jer. At nrst, there
d;';;l;;;i;g"t'
was.a
"But once we defined roies and resp'.:'-
-:s \'as a little contust";,]'
t oYer the past tlree ye ,::leandworkedtott"tt"'highlymotivatedworkfbrcebecauseweweremakinshrshe:-
. :re last year, we resha:. -:e business."
-.,
ho is global busin...
:' I'-r.ion Solutions (lD. cornpt/,erttoiltl'February19'2007'
-' .'-'ices organization. r,.- lr:_:.,,HorvlTlsReinve,tingltselfrsaStrateq.icBusinessP.rtner,"

- .:nons. IDS sraffers fo:-
, -:::d to Hewlett-Packa:- utf,r irnmu" i,m I ' :'lt 5
of 1r
srness and political challenses that are iikelv'."i"jl'.'.'^^,i:Tl:."i;:ilHr*:l:ation
answer'
sG unit: to inc: from the case to illusffatevour
.
business
-_..r getting and distrrb --
ffiB?""?H;;;id;;;*ples . t..t --^t rf-,,^-Lo-,
-,:;:. and applf ng consu' ;.""'.Lff fi ;:;;"sff'fi::-i::ffi:;:t#
atesicoutigo\or.n::"1":.'::*::Ti:H:*:t-T*l':*+;
;;;;;ffi 'n what knowredge and sklls
: -':r base. For example. - L':iliffi#:'Jfltff have?
-. ,re design, conSUfirer i: .. ,i the future should a cornpanY
about evervthing
' : -.red in a fully virtual . - technology is embedded in iust
.:-.: do,you agree r,vith the idea that tt'"""i t""t"t introductions that could
,. eramples, oat"t't"t'-tfti-" i"ttoata i" 'i-" i'a"tt
,ur cornpetitors' proc _ .- without heary reliance on IT'
' ... ,"ttlif"
. : -:.r:lers' shelves. This L,
:-i:nir-rg IT as a business. : .
lstuil rll r,'r: I ctivilies
-r lTi vaiue," he sar'.,
]'li:',::,.. firms that
. - profits, rnarket shrre. .: to find inrormation about other Y::T:l::T1r'lTnTffi:ffi;::1
'ffi :t##:xH'##:i*:",i':::*:*"HT*xT::*"e'lhevbeen
- :: : P-rsserini adds. That is h -rat the CIO PlaYs |ili;fi ;;o*' il ;;;;' ;'"'
to nndin gs vour crass
#"HHH X,3lilxffi ?".r,-
- . --.nal model of separrte -
: : ,:: shilt fronr tape to digi:-
tT::fi ffi *l*i*r'r'.semprovedbvn::yt::*,"^T"ii::':f,:1;l,tti,"?::J;:t
'.-;:""#x'"Tili:"T,'"T:,';;ililHk;:"
^;-;
of t".,h',ologies for comp'rnies in
in

: .. , IT operations. Nov.the:, ;';;;;;*ed in the case'

, rr the time the site u.as fir,
. :r:. "Before, we wouid hat.
hranding discussions an
- . ::rmal [software develop-
: - ,-:s and services faster acro.,
,: : :,. rre iteratively, w-e're aisi

ould let M'eb viewers o:
i::er celebrations are hot or
-. Bennett notes wryly, "bui
,
--: ., :,rganizational strucfure.
- .-- .ontact. As opposed to be-
: : . ':. '\bu're more of a partner
: -:irl behind the shadows of

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