http://www.e-unwto.org/doi/book/10.18111/9789284418145 - Paola Andrea Lozada Rodriguez <pao.lozada.

r@gmail.com> - Sunday, August 28, 2016 7:09:54 PM - IP Address:186.121.229.239

For more information see:
UNWTO

2016 Edition

Facts & Figures section at mkt.unwto.org
Tourism Highlights

229. tourism ranks third after fuels and chemicals and ahead of food and automotive products.com> . and US$ 1260 billion in 2015. August 28. receipts earned in destinations. agency mandated with the promotion of respondable. Contents Tourism.Sunday. or US$ 4 billion a day on average. sustainable and universally ¡¡ Tourism is a major category of international trade in services.unwto. tourism has experienced continued expansion Americas 10 and diversification to become one of the largest and fastest-growing Africa 11 economic sectors in the world. up from 6% in 2014. is the United Nations specialized US$ 495 billion in 2000. as tourism has grown faster than world trade over the past four years. 2016 Edition . 674 million in 2000.IP Address:186. UNWTO Tourism Towards 2030 14 International tourist arrivals have increased from 25 million globally in 1950 to 278 million in 1980. In addition to accesible tourism.121.r@gmail. and invested in tourism. export revenues. About UNWTO ¡¡ Likewise. Many new destinations have emerged in Middle East 12 addition to the traditional favourites of Europe and North America.Paola Andrea Lozada Rodriguez <pao. In many developing countries. ¡¡ As a worldwide export category.5 trillion.18111/9789284418145 . and 1186 million in 2015.org US$ 211 billion in exports through international passenger transport services rendered to non-residents in 2015. and Regional results 7 infrastructure development. prosperity and well-being International tourist arrivals 4 ¡¡ An ever-increasing number of destinations worldwide have opened up International tourism receipts 5 to. Europe 8 http://www.org/annualreports International tourism in 2015 608 million (51%) Americas Europe 451 US$ bn (36%) 193 million (16%) Asia Pacific and the 304 279 million (24%) US$ bn (24%) 418 US$ bn (33%) Africa 53 million (5%) 33 Middle East US$ bn (3%) 53 million (4%) 54 US$ bn (4%) World International tourist arrivals: 1186 million International tourism receipts: US$ 1260 billion Source: World Tourism Organization (UNWTO) © 2 UNWTO Tourism Highlights. www. ¡¡ International tourism now represents 7% of the world’s exports in goods and services. 2016 7:09:54 PM . tourism ranks as the first export sector. Outbound tourism 12 ¡¡ Tourism has boasted virtually uninterrupted growth over time.org/doi/book/10. bringing the total value of tourism exports up to US$ 1.e-unwto. turning it into a key driver of socio-economic World’s top tourism destinations 6 progress through the creation of jobs and enterprises. demonstrating the sector’s strength and resilience.239 Asia and the Pacific 9 ¡¡ Over the past six decades. international tourism also generated For more information see: unwto. despite Top outbound markets 13 occasional shocks.lozada. international tourism receipts earned by destinations worldwide The World Tourism Organization (UNWTO) have surged from US$ 2 billion in 1950 to US$ 104 billion in 1980. key to development.

the United States and the United Kingdom led outbound tourism in their respective regions in 2015. recording 5%.5% from 25 million in 2016. ¡¡ Forecasts prepared by UNWTO in January 2016 point to a continuation of growth in international tourist arrivals at a rate of between 3. Arrivals in the Middle East increased by 2%. the United States.2% a year). in line with the Tourism Towards 2030 long-term projection of 3.121. arrivals in emerging destinations (+4.4% in real terms (taking into account exchange rate fluctuations and inflation) with total earnings in the destinations estimated at US$ 1260 billion worldwide in 2015 (euro 1136 billion).IP Address:186. fuelled by strong currencies and economies. ¡¡ Between 2010 and 2030. Jobs ¡¡ International tourism receipts grew by 4. Source: World Tourism Organization (UNWTO) UNWTO Tourism Highlights. and increased global concern about safety and security.com> . and is expected to reach 57% by 2030.229.8 billion by 2030. mostly due to weak results in North Africa.lozada.4% a year) Domestic tourists are expected to increase at twice the rate of those in advanced economies (+2. Thailand climbed three places to 6th position. the Americas and Asia and the Pacific both recorded close to 6% growth in international tourist arrivals. while in Africa they declined by 3%. It was the sixth consecutive year of above-average GDP growth in international tourism following the 2009 global economic crisis. 2016 7:09:54 PM . 10% (direct.8 billion 3.3% a year between 2010 and 2030 to reach 1. 2016 Edition 3 .org/doi/book/10. Spain and China continued to top the rankings in both international arrivals and receipts.Paola Andrea Lozada Rodriguez <pao.Sunday. with Europe. ¡¡ The market share of emerging economies increased from 30% in 1980 to 5 to 6 billion 45% in 2015. International tourists Mexico moved up one position to come 9th in arrivals. August 28. http://www.18111/9789284418145 . an increase of 52 million over the previous year. International tourism in 2015 – Key trends and outlook Tourism key figures ¡¡ The number of international tourist arrivals (overnight visitors) in 2015 increased by 4. the decline in the price of oil and other commodities. equivalent to over 1 billion international tourist arrivals. and Hong Kong (China) climbed one place to 9th. World inbound tourism 1 / 11 240 Source: World Travel & Tourism Council (WTTC) ––––  International tourism arrivals 220 ––––  International tourism receipts (real terms) Exports 200 Index 1995 = 100 180 1.5% and 4.6% to reach a total of 1186 million worldwide. indirect and induced impact) ¡¡ By UNWTO region.5 trillion 160 140 US$ 120 100 1995 2000 Source: World Tourism Organization (UNWTO) © 2005 2010 2015 7% of the world’s exports Source: World Tourism Organization (UNWTO) ¡¡ France.8% in 1950 growth a year for the period 2010 to 2020 to 1186 million in 2015 Long-term outlook ¡¡ International tourist arrivals worldwide are expected to increase by 1.e-unwto.239 ¡¡ Tourism flows were influenced by three major factors in 2015: the unusually strong exchange rate fluctuations. ¡¡ China. the world’s most Source: World Travel & Tourism Council (WTTC) visited region.r@gmail. In receipts. according forecast for 2030 Source: World Tourism Organization (UNWTO) to UNWTO’s long-term forecast report Tourism Towards 2030.

18111/9789284418145 .121.4 Central America 1.9 384.7 141. Some 14% of all international by 2%.5 367.1 478.8 70.5 91. followed by Europe (+3.0 3.1 3.org/external/ns/cs.3 3.9 6.5 7.6 Subsaharan Africa 6.9 99.aspx?id=29.8 59.134 1. The trend over time has been for air transport to tourism flows in 2015: the unusually strong exchange grow at a somewhat faster pace than surface transport.3 5. rail (2%) or than usual across destinations.1 8.3 142.5% worldwide in 2016 according International tourist arrivals Market Change Average (million) share (%) (%) a year (%) 1990 1995 2000 2005 2010 2014 2015* 2015* 13/12 14/13 15*/14 2005-’15* World 435 527 674 809 950 1.6 3.e-unwto.7 15.3 14.7 26.7 34. http://www.3 1.8 108.7 South Asia 3.5 6.9 57. Over half of visits for leisure purposes By UNWTO region. Europe 90.5 386.8 3.9 Southern/Medit.9 127.0 Northern Europe 28.8 2.4 11.7 Asia and the Pacific 55.0 15.2 3.8 2.6 95. recreation and other forms of leisure recorded close to 6% growth in international tourist arrivals. International tourist arrivals to forecasts prepared by UNWTO in January 2016. 2016 7:09:54 PM .2 139. the Caribbean.0 4. July 2016) 1 Classification based on the International Monetary Fund (IMF).4 1.3 4.5 5.3 23.4 2. South America (both +6%).7 -6.6 1. 4 UNWTO Tourism Highlights.3 58. as visiting friends and relatives (VFR).3 4.4 Middle East 9.7 51.2 6.2 1.3 53.3 49. slightly over half of all overnight visitors travelled to their destination by air (54%). mostly due to the weak results in North purposes.2 607.9 Advanced economies1 299 339 424 470 516 622 653 55.3 150.5 136.0 8. The projections for Africa and the The number of international tourist arrivals (overnight visitors) in Middle East (both +2% to +5%) are positive.6 Caribbean 11.imf.6 9.9 9.3 0.4 154.1 9.2 8.4 -11.4 13.6 4. see the Statistical Annex of the IMF World Economic Outlook of April 2016.6 By UNWTO regions: Europe 261.9 4.7 Source: World Tourism Organization (UNWTO) ©.6 8.6 10.5 12. Representing an increase of close to 5%.4 33.186 100 4.8 11.4 180.1 -3.4 North Africa 8.1 110.7 54.9 2. based on current trends.7 5.9 62.4 8.5% to 4.7 52.3 7.2 4.IP Address:186.5 97.0 5.2 4.1 9. Asia and the Pacific and the Americas (both +4% Sixth consecutive year of robust growth to +5%) are estimated to be leading that growth.2 2. The purpose of visit for the Northern Europe (all +7%).7 5.7 4.5 264.5 16. although with a 2015 reached a total of 1186 million.8 3.4 173.9 35.9 30.9 2.9 5.6 7.4 14.1 17.2 23.5 120.Paola Andrea Lozada Rodriguez <pao.6 453.3 98.6 10.6 2.6 6.6 10.0 1.1 4.3 10.7 11.3 2.7 5.2 South-East Asia 21.8 19.2 19.7 22.1 12.2 126.5 89. while the remainder travelled by Demand was robust overall.8 18.6 4. accounted for just over half of all international tourist arrivals with Europe recording 5%.6 6.8 50.9 120.3 7. economic prospects and the outlook of experts.1 5.3 3.4 174.6 10.6 5.9 128.com> . By subregion.7 3.2 34.lozada.3 Africa 14.4 4.6 156.4 Western Europe 108.8 5.4 2.2 12.3 4. although results were more mixed surface transport (46%) – whether by road (39%). International arrivals are expected to continue to grow at a sustained rate of 3.6 6.4 5.9 Oceania 5.0 330.0 4.9 111.7 2.7 154.2 28.5% to +4. with Slightly more travel by air than surface international arrivals increasing by 4% or more every year since 2010. By region.0 2.3 85. Central America and pilgrimages.0 205.3 2. August 28.8 5.7 1.2 29. while in Africa comparatively limited data points to an tourists reported travelling for business and professional estimated 3% decline.0 3.1 268.4 18.5 5.org/doi/book/10.5 22.2 2.2 133.7 North America 71.5 -2.0 17.9 69. the best results were recorded by South.2 4.6 5. page 146.9 82.4 44.4 41.5 18.5 304.0 3.3 4.3 6. In 2015.9 19.  Please see page 9 for symbols and abbreviations.3 279. (Data as collected by UNWTO.4 3.4 55. religious reasons and East Asia (+8%). at www.8 75.2 4. Arrivals in the Middle East increased in 2015 (53% or 632 million).6 12.8 225. Oceania.7 1.1 30.4 2. an increase of larger degree of uncertainty and volatility.1 5.6 16.6 4.239 52 million over the previous year.8 -1.9 11. health treatment.9 192.1 North-East Asia 26.7 36. etc. and another 27% travelled for other reasons such Africa.7 7.r@gmail.4 Central/Eastern Europe 33.9 6.4 7. 2016 Edition . Three major factors influenced water (5%).6 2.3 104.0 20.3 18.3 98.0 South America 7. this marks the 6th consecutive year of above- average growth following the 2009 global economic crisis.9 2.8 2.0 70. as well as increased global concern about safety and security.1 7.5 36.4 7.6 7.4 2.6 112.4 40.5%).7 -of which EU-28 230.7 20.1 18.5 4.3 Emerging economies1 136 188 250 339 434 512 533 45.4 7.4 Americas 92.3 454.229.2 5. commodities which increased disposable income in importing countries but weakened tourism demand in exporting countries.3 214.2 181.8 80.0 132. followed by North America and remaining 6% of arrivals was not specified.Sunday.4 580.2 489.7 5. the decline in the price of oil and other the share of air transport is gradually increasing.2 13.0 7. thus rate fluctuations.5 3.9 4.3 23. the Americas and Asia and the Pacific both Travel for holidays.6 5.5 4.4 53.9 3.

5 690 19.3 0.1 4. other for the country of residence of the visitor.lozada.1 33.7 1.8 4.3 214.9 730 Central/Eastern Europe 4.670 179.680 Caribbean 1. (53%) Business and professional In addition to receipts earned in the destinations (the travel (14%) item of the balance of payments). counts as exports for the destination country and as imports religion.3 4.6 406.5 trillion.r@gmail.5 450. Inbound tourism by mode of transport. shopping and other services and goods in the destinations reached US$ 1260 billion (euro 1136 billion) in 2015.1 28. by 4% in both Asia and the Pacific and the Inbound tourism by purpose of visit.260 1.309 1.9 158.500 South-East Asia 10.4 810 130.6 54. taking into account exchange rate fluctuations and inflation.0 303.5 -0. food http://www.0 25.1 620 Middle East 1.4 6.4 100 1.3 23.1 61.8 238.020 38.239 Air (54%) and drink.4 1.6 8.0 750 Africa 6.8 5.5 1.2 26.9 225.1 620 27.2 9. this represents an increase of Rail (2%) 4.0 920 Source: World Tourism Organization (UNWTO) ©.4 29.500 316.7 1.870 169. international tourism also generated US$ 211 billion in exports through international passenger transport services rendered to non-residents in Not specified (6%) 2015.0 14.1 213.0 7. by 3% in Europe.0 236.1 2.3 1.136 960 Advanced economies1 3.060 986 1.6 37.2 50.9 10.2 420.121.4 31.2 -2.3 51.2 18.5 4. and by 2% in Africa. In real terms.1 5.8 6.6 3.4% over 2014. In real terms.7 25.4 7. entertainment.0 10.720 22. 2016 7:09:54 PM .4 700 -of which EU-28 1. see the Statistical Annex of the IMF World Economic Outlook of April 2016.6 930 Oceania -1.6 173.0 199.6 9.580 216.1 70.7 8.4 2.7 38.8 18.2 670 Northern Europe 3.8 7.1 0.0 33.6 11.6 8.420 North America 5.2 -9. recreation and an important contributor to the economy.3 0.8 2.7 2.4 1.0 7.2 377.030 81.010 South America 4.8 780 149.1 4.0 7. For many countries (27%) inbound tourism is a vital source of foreign currency earnings Leisure.1 108.9 1.6 830 19.4 5.7 10. receipts grew by 8% in the Americas.2 29.4 2.3 4.3 1.5 481 486 910 362 438 820 By UNWTO regions: Europe 1.030 62.3 5. 2015* (share) International tourism receipts International tourism represents 7% of worldwide Road (39%) exports Expenditure by international visitors on accommodation.7 28.6 7.6 10.org/external/ns/cs.aspx?id=29.2 6.5 1.7 131.7 430 Subsaharan Africa 5.3 3. Water (5%) Unusually strong exchange rate fluctuations in 2015 significantly Source: World Tourism Organization (UNWTO) © influenced tourism receipts for individual destinations and regions expressed in US dollars.550 Americas 4.6 470 8.3 1. page 146. In macro-economic terms. Adding these together.8 2. (Data as collected by UNWTO.6 336. July 2016) 1 Classification based on the International Monetary Fund (IMF).com> .0 7.6 427.0 2.5 6. 2015* (share) Middle East.  Please see page 9 for symbols and abbreviations.9 3.229.0 1. or US$ 4 billion a day on average. Europe -0.7 4.350 North-East Asia 8.5 6.4 1.Paola Andrea Lozada Rodriguez <pao.2 3.2 2.4 4.1 5.1 4.9 25.org/doi/book/10.8 8.6 36.6 108.7 146.650 South Asia 4.4 97.8 -4.9 10.0 58.9 5.e-unwto.IP Address:186. expenditure by international visitors VFR.8 2.6 6.3 44.7 930 Western Europe 2.2 7.4 4. mirroring the growth in international arrivals.5 829 774 1.3 373.4 7.5 1.8 0. at www.5 24.4 6.5 700 Asia and the Pacific 7.7 6.8 273.4 7.190 624 698 1.3 5.8 3.1 1.8 513.e.18111/9789284418145 .4 2.2 175.1 25. International tourism receipts Market Receipts (US$) Receipts (euro) Local currencies.3 4.940 33.4 1.120 8.2 11.2 1.1 418.7 6.8 560 North Africa 8.3 1.2 82.5 29.9 2.0 238. August 28. i.3 3.5 7. health. creating much- and holidays needed employment and further opportunities for development.9 8.060 Central America 7.7 1.1 288.1 400 43.imf.Sunday. constant prices (% change) share (%) (billion) per arrival (billion) per arrival 12/11 13/12 14/13 15*/14 2015* 2014 2015* 2015* 2014 2015* 2015* World 4.9 -0.6 2.9 3.3 7.0 35.070 Emerging economies1 5.5 5.6 41. the value of tourism exports Source: World Tourism Organization (UNWTO) © amounted to US$ 1.5 78.4 780 321.8 24.170 20.3 1.5 3.8 49.2 7.2 22.7 740 386.8 4. 2016 Edition 5 .2 3.8 45. UNWTO Tourism Highlights.4 6.6 6.2 360 Southern/Medit.

2 5. 2016 Edition .18111/9789284418145 . Spain and France remain The United Kingdom held on to 5th place in receipts and 8th on top in arrivals.9 4.5 3.1 15.com> .309 1. fourth in arrivals with 57 million.8 6.3 36.4 9 Hong Kong (China) 38.1 21. increased from 6% to 7% in 2015 as international tourism and spending per trip and per night.9 -3.1 2.0 4.121. July 2016) International tourism (comprising both earnings in destinations it is interesting to note that seven destinations appear in the and passenger transport) represents 30% of services exports.0 16. and ahead of food and automotive products.8 -21.0 77.9 2. Italy has Two changes took place in the Top 10 ranking by international consolidated its position in 5th place in arrivals.5 15.3 -1.9 -0. The United States is the world’s top diversification.8 -1.3 2 China 105.136 4.104 1.Please. France is the fourth largest tourism earner with US$ 46 billion reported in World’s top tourism destinations 2015.8 39. In the climbed one place to 9th in arrivals (and moved up six places ranking by arrivals. International tourist arrivals International tourism receipts1 US$ Local currencies (million) Change (%) (billion) Change (%) Change (%) Rank Series 2014 2015* 14/13 15*/14 Rank 2014 2015* 14/13 15*/14 14/13 15*/14 1 France TF 83.040 1.2 7. Germany moved down one tourist arrivals. (Data as collected by UNWTO.8 6.9 7.8 8 United Kingdom TF 32. the United States and the United Kingdom substantially revised their international tourism receipts series upwards for 2015 and retrospectively for some previous years.0 -2.5 7. tourism ranks as the first export the ranking by receipts are occupied by the same countries.6 50.lozada. compensate for weaker export revenues in many commodity China is the second largest earner with US$ 114 billion. and one in the Top 10 by international down one place to 7th in earnings.3 5.1 -26. due to changes in methodology.7 5.6 8 Germany 43. China.1 45. Mexico Kong (China) moved up one position to 9th from 10th.r@gmail.2 4.2 3.7 22.4 7.org/doi/book/10.4 -5.7 84.186 4.229. case in 2015.9 5.4 5 United Kingdom 46. The Russian Federation moved down one place to 10th in tourist arrivals (and down five places to come When ranking the world’s top international tourism destinations.8 -5.Sunday.8 6.0 4 China TF 55. changes in the ranking not only reflect relative year.1 4.3 -0. As a worldwide export category.239 Index (2008=100) (constant price) 100 95 101 106 110 116 122 128 US$ billion 271 415 495 706 896 987 905 986 1. and and oil exporting countries.9 1 United States 191.1 56.6 -8.2 -1.4 5 Italy TF 48. when the US dollar appreciated considerably against the euro and many other world currencies.0 5.5 0.0 5.0 35.5 39. Tourism is increasingly an essential component of export albeit in a different order. Completing the Top 10 in international it is preferable to take more than a single indicator into account.Paola Andrea Lozada Rodriguez <pao.IP Address:186.5 -5.5 45.8 31. tourism ranks third after fuels and chemicals.3 5.3 32.088 1. 34th in tourism receipts). Thailand place in earnings to 8th and held on to 7th place in arrivals. Thailand climbed three places to reach number 6 in receipts (and also up three places in arrivals to 11th). despite showing marked differences in The share of tourism in overall exports of goods and services terms of the type of tourists they attract.9 Euro billion 213 317 536 568 654 671 649 744 793 892 934 986 1.6 31.3 204.9 68.241 1. July 2016) 1 Note that China. (Data as collected by UNWTO.   Please see page 9 for symbols and abbreviations.1 -26.0 7 Germany TCE 33. both in receipts (US$ 57 billion) and in arrivals (68 million).5 11.2 3.4 114.6 Index (2008=100) 100 96 102 107 112 117 122 128 International tourism receipts Current price (%) Constant price (%) Local currencies 8. The top four places in the ranking by international arrivals and In many developing countries.146 1. average length of stay. sector.5 7.6 56.8 3 Spain TF 64. Following the strong rebound last year.2 5.9 2 United States TF 75.3 3.4 36.4 -1.9 -14. Hong Kong (up one place to 9th) and Macao – international tourist arrivals and international tourism receipts – (10th).7 1.0 3 Spain 65.  Please see page 9 for symbols and abbreviations. to 16th in receipts). 2016 7:09:54 PM . while Hong Turkey remains 6th in arrivals (and 12th in receipts).3 5.0 7 Italy 45.0 10 Macao (China) 42. Mexico climbed one place to 9th from 10th.1 n/a 8.5 5.6 -13.5 Source: World Tourism Organization (UNWTO) ©.e-unwto. tourism receipts are the two Chinese Special Administrative Ranked according to the two key inbound tourism indicators Regions (SARs). The United States. In this period merchandise trade increased by between performance.3 5. and moved tourism receipts in 2015. but also exchange rate fluctuations between the 2% to 3% a year according to data reported by the World Trade local currencies and the US dollar. This was particularly the Organization.3 4 France 58.8 10 Russian Federation TF 29.6 6.8 -2. In the case of international outgrew world merchandise trade for the fourth consecutive tourism receipts.8 4. jumped from 9th to 6th place in tourism receipts.9 -13.9 1. 1990 1995 2000 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015* 13/12 14/13 15*/14 13/12 14/13 15*/14 International tourist arrivals (overnight visitors) Change (%) Million 435 527 674 809 911 928 892 950 994 1.2 6 Turkey TF 39. August 28.9 4.4 http://www.3 6.2 3.9 9 Mexico TF 29.0 2.2 Source: World Tourism Organization (UNWTO) ©.4 44.5 -3. and the In recent years tourism has shown a strong capacity to number two destination in international arrivals with 78 million.5 5.5 9.4 5. 6 UNWTO Tourism Highlights. Top 10 of both rankings.4 3.9 4.6 34. both for emerging and advanced economies.260 8.6 4. but the world’s top destination in terms of arrivals with 84 million tourists in 2015.8 6 Thailand 38.7 3.1 0. Spain comes third.3 n/a 9.6 3.134 1. tourism earner with US$ 205 billion recorded in 2015.

arrivals. China. the subregion’s largest destination. North America. Haiti (+11%). Chile (+22%) and Colombia (+16%) also enjoyed double-digit growth. Montenegro and total. Portugal (+10%). Spain. Taiwan (pr. mostly due to their strong also boasted double-digit growth. International tourism receipts grew by 3% in real terms to US$ 451 billion (euro 406 billion). destinations. International tourist arrivals in Europe grew by 5% in 2015 to boosted by the subregion’s top destinations New Zealand reach a total of 608 million. Asia and the Pacific In Central America. receiving 6 million more European economies has fuelled intra-regional tourism. Asia and the Pacific welcomed 279 million international tourist Costa Rica and Honduras both 5%. and the recovery of many reported an exceptional 47% increase. recorded a 6% increase in impact of the MERS outbreak. making the UK more expensive for euro area source markets. growth was driven by Cuba (+18%). with most destinations turning in robust results. New Caledonia (+6%). international tourist arrivals in the Americas grew by 11 million (+6%) in 2015 International arrivals in Southern and Mediterranean Europe to reach 193 million (16% of arrivals worldwide). weaker. driven by the subregion’s top destination India (+5%). Europe – Strong growth for mature region Oceania enjoyed a solid 7% increase in arrivals in 2015.18111/9789284418145 .IP Address:186. Results for the Bahamas (+3%) and Jamaica (+2%) were. International arrivals in South Asia increased by 4%. the Dominican reported solid increases.r@gmail.Sunday. This is a remarkable Guam (+5%) and the Northern Mariana Islands (+4%) all turned result considering the maturity and size of many European in good results. from the appreciation of the US dollar. the United Kingdom. driving tourism demand Andorra (+13%). Thailand (+20%) rebounded respectively. with Palau (+15%). a 6% growth. Samoa (+11%). the world’s top tourism destination. 2016 Edition 7 . Asia and the International arrivals in South America increased by 6% in 2015.229. the terrorist attacks in Paris and the ensuing ‘lockdown’ in Brussels had a negative impact on full-year results. Other established destinations. tourists. Peru and Uruguay welcomed 7% and 3% more arrivals South-East Asia’s top destination. the Netherlands (+8%). http://www. A weaker euro in 2015 has boosted the growth in a few destinations and declines in others. The Russian Federation. Sri Lanka enjoyed an Central and Eastern Europe (+5%) returned to growth in 2015 increase of 18% in its sixth straight year of double-digit growth. Greece (+7%) and Malta (+6%) also (both +7%) leading growth.121. while the Republic of Korea struggled with the destination. welcoming 5 million more international declines.org/doi/book/10. Barbados (+14%). Canada (both +9%) enjoyed robust growth driven by US demand. FYR Macedonia. receiving a record billion (24% of receipts worldwide). while Asia’s top Northern Europe recorded a 7% growth in international arrivals destination. Europe was the fastest growing region in absolute terms. albeit from a low base. after a decline in 2014. Slovenia (+12%). August 28. Arrivals international arrivals in 2015. received 6% more international arrivals. Many destinations benefited 68 million international arrivals. In Switzerland arrivals grew by 2%. Croatia. although from a lower base. an increase of 4% in real terms. By subregion. El Salvador and Nicaragua arrivals in 2015. from the United States. making the destination more (+1%). although from a lower base. Slovakia (both +17%) and Latvia (+10%) all recorded double-digit growth too. the Philippines (+11%) and Indonesia (+10%) also enjoyed double-digit growth. Germany and Austria (both +6%) Aruba (+14%). and Guatemala 1%. international arrivals were up by 7% to Uneven results across destinations exceed 10 million for the first time. Growth was more modest in the United States itself Growth was more moderate in Western Europe (+3%). Myanmar (+52%) also saw a surge in arrivals last year. international arrivals to hit the 20 million mark. the subregion’s top destination and tourism receipts increased by 8% in real terms to US$ 304 Europe’s second largest. In France (+3%) due to the stronger dollar. expensive to virtually all of its source markets. Hong Kong Arrivals to Iceland increased by 29%. while Argentina and Brazil both reported slight strongly in 2015. while Ireland and Sweden and Macao. representing 36% Results were more uneven in North-East Asia (+4%) with strong of worldwide receipts. reported a 2% increase. Panama led this growth with a 21% increase in arrivals. In the Caribbean (+7%). Emerging destinations Albania. (+10%) and Australia (+8%). 2016 7:09:54 PM . reported a 5% increase in The Americas – Continued growth in 2015 visitors. Fiji (+9%). Mexico and Serbia all reported double-digit increases. Japan region’s appeal to non-euro markets.com> . Republic and Puerto Rico (both +9%). 15 million more than in 2014. Paraguay receipts. and Belgium (+2%). reported strong results. of China) recorded 5% more arrivals in 2015. Italy received 4% more arrivals after hosting the 2015 Expo in Milan. despite the stronger pound. Chinese Special Administrative Regions (SARs). Among Pacific island destinations. By contrast. the in 2015. and Oceania (+7%) recorded the strongest growth. The subregion’s largest currencies. Pacific accounts for 24% of the world’s arrivals and 33% of but with rather mixed results across destinations. however. just over half the world’s total (51%). Belize welcomed 6% more arrivals. The Czech Republic and Poland both also grew by 5%. Tajikistan (+94%) virtually doubled its while the Maldives reported a more modest 2% growth. both reported declines. boosted by the cheaper rouble. corresponding to both 4%. Following the strong results recorded in 2014. which accounts for two-thirds of the Americas’ Bosnia & Herzegovina. UNWTO Tourism Highlights. South-East Asia (+8% in arrivals) and almost doubled its arrivals. Regional results Cambodia received 6% more arrivals. By contrast. with the Caribbean and Central America Cyprus (both +9%). Hungary in Nepal declined last year following the earthquake in April. Laos (+12%). International grew by 5% in 2015.lozada. (+18%).239 27 million more tourists than in 2014. while Singapore (+2%) and Vietnam (+1%) reported more moderate results. posted 5% growth. The region earned US$ 418 billion in international tourism receipts. Romania.Paola Andrea Lozada Rodriguez <pao.e-unwto.

372 2.4 2.. .132 13.5 0.344 11.560 .205 5. .1 594 686 707 656 0.7 32.813 .757 174.5 1.2 5.875 31.067 2..365 2.8 4.6 Iceland TF 489 807 998 1.5 22..319 2.704 48.666 5.2 0.204 1.887 8.0 23.5 Belarus TCE 677 966 973 .612 1.616 5.897 7.028 7.148 1.1 4 3 1 1 0..788 5.629 1.5 Turkey TF 31.3 0.5 FYR Macedonia TCE 262 400 425 486 13..r@gmail.3 642 864 956 895 0.4 -11.795 39. .8 2.951 10. . .397 32.267 .3 Andorra TF 1.1 2.800 16..6 2.2 Slovenia TCE 1.4 659 1.193 126.2 Kazakhstan TF 2.7 4.316 2.715 1.690 1.0 7.359 567.5 5.109 580. .236 20.510 10.557 10.2 646 880 966 936 0.140 14.1 5..098 5.5 Israel TF 2..033 1.0 0.6 29.1 .7 9.848 31.713 2.9 5.8 11. .6 6.7 10.808 2.504 0.5 Tajikistan VF 160 208 213 414 -14.296 31..339 1.628 8. 2016 7:09:54 PM .720 1.728 2.3 Montenegro TCE 1.7 United Kingdom TF 28.. .8 34.732 2.9 12.2 Bulgaria TF 6..005 34.9 13.799 75..818 173.8 37.997 29.920 22.704 0.639 4.0 .324 1.560 4.981 214.173 2. Serbia TCE 683 922 1.328 2.8 2.599 15. 4..8 1. 9.2 9.624 46.082 1.279 15.476 4. ..071 5.2 Portugal TCE 6.. 1.699 189.727 4.6 1.3 17.18111/9789284418145 .4 20..707 5..079 1.5 1.767 4.0 0..467 1. .991 4.9 47.634 83.134 8.5 0.8 2..893 2.172 7.234 9.000 16.289 20.3 5. .737 2.366 5.9 0.341 3.5 16.5 13.0 20..0 0... 160 530 423 426 0.534 199.980 10.5 -5.917 2.5 11.3 4.064 32.1 197 267 295 267 0.2 Germany TCE 26.737 14. .4 14.9 2.470 15.047 6.9 Monaco THS 279 328 329 331 12.235 3.4 .258 200.158 9.728 6. Bosnia & Herzg.050 3.235 2.262 28.0 5.8 2..4 8.2 -4.524 9.3 0.0 11.628 5.648 83.0 . .624 12.883 12.368 0.4 7.793 15.191 2.0 163 226 229 210 0.808 12.121.0 Albania TF 2.0 11.4 3.701 84.346 10.562 58.1 Armenia TF 687 1.2 0.8 0.500 0.088 1.4 2. .9 4.779 17. 1.198 3.791 9..5 0.083 1.0 5.831 11.6 0.967 9.0 Turkmenistan TF .8 7. .2 Lithuania TF 1..2 -48. July 2016) 8 UNWTO Tourism Highlights.5 14.895 128.478 78.536 1.784 -9.1 Norway TF/TCE 4..4 6.9 Switzerland THS 8. 5.8 48.4 Kyrgyzstan VF 855 3.6 4.5 6.7 Czech Republic TF 8.921 11. 121 .719 2.0 0.964 2...606 2.183 492.428 7.6 -1.. .590 1..800 2.857 4.029 1.610 7..626 47.544 12.. .IP Address:186.5 16.065 2.2 0.239 Finland TCE 2.742 16.3 12.1 8.2 1.007 4.375 1.803 2.936 0.lozada..7 0.048 0.5 -1. .314 60.203 24.8 0..452 2.415 6.856 12.5 6.303 4.623 1.853 75.1 161.. .127 120.440 82.9 Source: World Tourism Organization (UNWTO) ©.300 10.. .522 1.0 0.2 Azerbaijan TF 1.705 1.8 -7.0 9.732 13.3 -27..637 65. 8.3 1.545 33.5 94.279 43..811 39. Netherlands TCE 10.797 2. .535 450.8 Malta TF 1.6 10.582 1.731 2.363 2.507 2.051 4.073 1..843 2.280 2.9 5.407 3.8 9.578 2.4 Ireland TF 7.5 0.684 7.4 0.024 7.642 5.4 18.2 798 1.090 -0.6 14..404 1.140 17.816 .3 -4.8 9..576 50.707 4.238 607. . 9.344 1.3 Denmark TF 8.672 146.129 2.243 70. International tourist arrivals International tourism receipts (1000) Change (%) Share (%) (US$ million) Share (%) Destinations Series 2010 2013 2014 2015* 13/12 14/13 15*/14 2015* 2010 2013 2014 2015* 2015* Europe 489..2 561 1.855 .260 8.161 0.7 -2.7 .846 2.7 -6..9 2.0 Romania TCE 1.363 0.0 15.012 2.111 56.912 45.8 6.814 1. .920 10.1 Latvia TF 1..9 0.6 6.8 San Marino THS 60 71 75 54 1.671 12.118 4.865 8.867 8. (Data as collected by UNWTO.478 5. -11...832 8.912 2.6 .. .973 58.869 2.488 39.9 Slovakia TF 5. . .077 12. .. .2 5. .362 170..2 Liechtenstein TCE 64 60 61 57 -4.0 5.0 1.2 54.274 13.130 2. .4 1.291 26.356 29.9 0.8 6..5 8..314 4. .926 4.7 100 412.849 . ..5 -2.233 2..214 50.4 http://www.7 12.2 8.8 6.186 7.764 513.  Please see page 9 for symbols and abbreviations.675 64.1 Western Europe 154.3 7. .1 0.849 225..053 1.1 5.139 1.0 .229.3 0. 440 791 868 734 0. .736 2.3 38.3 4.539 45.311 .670 4.892 41.617 11.140 1.632 6.. .556 2.5 1.9 1.013 56.3 0.5 23.7 1. .082 0..793 1.787 1.596 20. .146 11.2 Uzbekistan TF 975 1.3 Estonia TF 2.395 15.160 1.373 1. .679 41.837 3.6 Spain TF 52.473 1.845 67.522 .3 -4.6 9.1 Greece TF 15. Moldova TCE 64 96 94 94 7.479 0.033 23. 2016 Edition .8 2..857 3.671 11.813 25.411 2.731 100 Northern Europe 62.. Europe 173.007 17. .149 4.3 Poland TF 12.585 27.6 142. 3.362 1.321 36.641 62.364 37..759 8.927 2.832 1.9 2.526 12.146 0.4 .988 11.150 45.4 Hungary TF 9.3 657 2.822 6. TCE 365 529 536 678 20.284 13..229 2.552 26.724 16.1 0.4 5..4 1.6 Central/Eastern Europe 98.4 Russian Federation TF 20.038 1.948 11.6 6.613 1. .5 Austria TCE 22.3 -1.625 0.111 10.824 18. Southern/Medit.939 68.3 967 1.3 -0.1 Sweden TCE/TF 4.365 1.778 4.594 2.192 12.948 2.432 2.5 26.2 29.763 4. 2.147 0.873 2.972 3.301 9.6 7.Paola Andrea Lozada Rodriguez <pao.398 179. .833 2.3 11. .215 5.2 Italy TF 43.500 0..659 -2.1 3.677 60.8 6.750 0.e-unwto.343 1.176 8.695 5.0 -7.7 1.623 12.952 1.4 11.712 12.309 0.5 0..436 6. .908 3.7 11.211 2.Sunday.075 9.259 2.673 3..552 2.0 7.9 4. 4.576 11.853 7.0 Cyprus TF 2.0 5..704 13.2 Rep.305 4.004 24.441 2.950 5.2 2.449 8.3 0.6 France TF 77.969 .922 7.277 10.076 2..6 1.782 13.522 1.2 ..744 8.872 5.7 -7.683 5..com> .0 . Ukraine TF 21.318 166.6 1.3 732 884 906 902 0.0 3.1 3.7 1.5 59.793 39.3 1. .3 0. .0 0.6 5.042 6.3 . .2 4.405 2.063 2.613 34.077 1.465 1.6 2.0 0.org/doi/book/10.. .3 20.350 1.1 Belgium TCE 7.579 0.2 0... 11.425 13.786 43. August 28. 5.629 10. 5.7 . 1.1 Croatia TCE 9.926 15.4 .4 5.962 2.3 Georgia TF 1.0 1.4 2.9 13.622 0.005 1. 27.7 3.1 1.170 175.048 1.464 10.439 16.7 2.6 6.. Luxembourg TCE 793 945 1.384 1.

308 5.7 -6. .. .944 10.104 41.5 7.598 31..6 6.18111/9789284418145 .7 28.6 4.. i..772 . 18. N.450 7. .0 Korea (DPRK) ..6 3.119 10..6 5.9 1.285 3.473 94.5 .4 45.6 0.0 8..4 5.1 2. .328 14.435 2. . Micronesia FSM TF 45 42 35 .700 3. .966 17.629 17.0 111 168 175 . (Data as collected by UNWTO.3 14.3 50.6 576 1.3 3.1 7.3 16.508 126.3 3.0 Bhutan TF 41 116 133 155 10. .611 10.396 8.. ..721 12. . .6 -10.229.6 37.1 406 458 510 .9 Brunei TF 214 225 201 218 7.2 10.0 50. .938 4.361 9. .0 Cook Islands TF 104 121 121 125 -1.7 51.435 10.721 2. 13..7 0. .5 20..7 8.4 47.6 Nepal TF 603 798 790 555 -0.508 4.269 12.958 9.016 9.209 19. . ..659 2.3 Singapore TF 9.9 7.0 Solomon Islands TF 21 24 20 22 2....883 108..e.1 -17..6 4.2 Myanmar TF 792 2.3 634 716 744 744 0. 96 79 . 2016 7:09:54 PM .424 8.323 14.0 1.916 10.0 Vietnam VF 5....276 1.263 104..444 5.0 6.3 0...737 24.9 148.r@gmail...293 279.681 93. Cambodia TF 2..9 16.2 0.067 418.864 12...044 3..1 1.5 Afghanistan .0 123 136 146 137 0.8 5.495 13.. .572 7. Marshall Islands TF 5 5 ..440 9.802 9.520 4.130 0.7 19. Samoa TF 122 116 120 134 -8.6 Laos TF 1.. .6 5.335 2.886 -3. .6 4.5 0. .259 14.936 26.9 10. = Thousands separator UNWTO Tourism Highlights.686 8. .4 6.137 15.237 24..5 -0.2 -17..776 6. ...423 7.761 2.343 1.7 1.1 2.8 -1.965 236.3 4.. Maldives TF 792 1. 36.072 26.5 6...9 -29.0 3.0 44 61 55 47 0..8 4.7 20.0 27 45 . .7 10..1 7.334 1. .679 8. .7 9.853 24.2 4.423 44.270 100 North-East Asia 111.629 11..0 0.4 10.406 3.0 Thailand TF 15.9 9.9 14.6 .4 .3 382 596 642 679 0..543 17.164 3.9 0.836 15.IP Address:186.4 1. .1 73 113 127 .. ..338 219.125 1.364 13. 10.670 2.. .4 4.413 7.197 1. Kiribati TF 5 6 .547 24..686 55.4 0. 2016 Edition 9 . .935 29.7 Source: World Tourism Organization (UNWTO) ©. .0 0.9 5. Mariana Islands VF 379 439 460 479 9. .. Guam TF 1.263 25.2 ..1 22.6 23..1 244 189 173 250 0.0 -0. International tourist arrivals International tourism receipts (1000) Change (%) Share (%) (US$ million) Share (%) Destinations Series 2010 2013 2014 2015* 13/12 14/13 15*/14 2015* 2010 2013 2014 2015* 2015* Asia and the Pacific 205.8 .0 Iran VF 2.2 14.5 .027 5. = Figure or data not (yet) available THS = International tourists arrivals at hotel and similar establishments I = Change of series TCE = International tourists arrivals at collective tourism establishments n/a = Not applicable TD = Departures of tourists (overnight visitors.3 20.743 4.968 7.3 http://www.696 2.6 3. ..2 French Polynesia TF 154 164 181 184 -2. . 2 4 3 .3 .214 6.397 19.2 0.115 21.. ..910 2. 4 3 3 .5 Mongolia TF 456 418 393 386 -12.301 1. . .380 114.5 4.375 237.3 3..7 Oceania 11.. .0 0.925 264. .2 -24.833 5.764 44..1 Sri Lanka TF 654 1.597 4. .131 18.8 17.622 56.013 5.7 .617 41.150 8.769 4.076 3..1 ..7 -0.7 72 959 1..0 15..0 0.Sunday..4 -15.6 100 275.134 16.669 56.6 22.577 25.1 Pakistan TF 907 565 965 .595 17..9 70.9 1.9 2..5 20. ..8 0.483 ..9 1.023 42. 4 4 5 . .7 6.496 22.330 7.7 5.910 10.1 Taiwan (pr. .0 American Samoa TF 23 21 22 ..4 7.094 108..275 1.081 4.6 .1 13. of China) VF 5.210 4.7 Macao (China) TF 11. .715 2.8 7.519 2.org/doi/book/10... .7 Indonesia TF 7..2 Malaysia TF 24.1 2.4 4.303 7.981 0. 6.075 3..1 4.1 38.437 25. excluding same-day visitors) * = Provisional figure or data VF = International visitors arrivals at frontiers (tourists and same-day visitors) ..7 Timor-Leste TF 40 79 60 .1 2.. Australia VF 5.2 5..874 7.790 6.4 South-East Asia 70. ..408 9.109 27.052 7. 6..276 142.2 10..780 38. 19.0 129 168 184 ..431 2. July 2016) Series of International tourist arrivals and departures: TF = International tourist arrivals at frontiers (overnight visitors.. ..552 31.9 2.881 18. 86 151 84 .495 18..798 12.268 14. .9 17. 39.250 7.1 10.505 249.8 8.5 34..239 Hong Kong (China) TF 20.690 5.898 11.4 5.8 .1 -15.0 217 287 257 .2 -3. ..0 0.0 -1. 2 . = Decimal separator VD = Departures of both overnight and same-day visitors .261 31. 2 2 .2 343 438 487 481 0.4 7. .593 29.6 Japan VF 8.798 26. Fiji TF 632 658 693 755 -0.546 107. . .8 .6 8.884 7. Bangladesh TF 303 148 125 .2 .2 12. . .567 8.050 7.. .6 4.1 35 63 73 71 0.413 19.7 6. . .566 14. ..9 0.3 0.382 6.1 9.614 420. Korea (ROK) VF 8.. .200 38. -8.490 18.664 105.3 1. 3.3 0.085 25. Tuvalu TF 2 1 1 .2 -0.161 11.e-unwto. ..713 2.810 29.661 27.5 2.665 55.177 19. 27. Vanuatu TF 97 110 109 90 1. Papua New Guinea TF 140 174 182 .3 9.612 2.681 396.242 4.8 4.4 7.0 Tonga TF 47 48 50 54 1...983 6.503 4.1 0. excluding same-day visitors) ..409 2. .926 14.725 42..553 10.lozada.202 13.e.6 4.989 136.953 3. .6 China TF 55. . .0 India TF 5.527 1.2 -6.645 4.814 51.770 26. i. .681 4.  Please see below for symbols and abbreviations.. South Asia 12..438 3.522 7.Paola Andrea Lozada Rodriguez <pao.629 2.0 29..8 -6..3 5..3 9.2 18..092 0.9 8..151 43. Palau TF 86 105 141 162 -11..387 12.8 0.. August 28.261 10.6 -6.7 4.4 1. 87 129 153 148 0.700 21.199 15.8 0.614 14.003 8. 305 288 283 315 0. ..934 38.475 97.9 2.8 . . 24 24 25 .390 31.376 36. -14.0 7.7 6.234 17.1 Niue TF 6 7 7 .com> ..715 27.. .967 5...567 0.121.5 Philippines TF 3. 31 29 35 51 0. New Caledonia TF 99 108 107 114 -4..232 9.176 14.205 1.5 68.775 17. New Zealand TF 2..030 5...1 -1.

.2 10. .172 3.3 383 546 578 609 0.1 90 100 104 109 0.9 2.010 69.008 3.9 2.367 .7 313 417 445 529 0.520 110.831 209.8 2.087 9.8 -0.2 Panama TF 1.2 5.047 1.5 5.073 30.080 2.100 2.6 -1.5 0.9 8.485 78.0 9.8 Barbados TF 532 509 520 592 -5.2 6.3 Guatemala TF 1. Central America 7.2 3.658 1.2 20.1 442 440 401 386 0.100 9.2 249 351 374 408 0.2 0.e-unwto.2 2.464 2.439 3.941 2.992 13.3 674 857 906 936 0.527 2.283 1.0 9.8 0.0 St..195 167.565 2.4 1.229 5.510 5.313 4.8 5.e-unwto.2 Jamaica TF 1.219 16.481 1.0 Puerto Rico TF 3.044 288.5 626 608 630 650 0.0 20.345 1.364 1.3 3.1 80 77 79 65 0. Turks & Caicos TF 281 291 357 386 -0.430 6.0 0.456 11.245 1.623 11.599 24. .1 1...215 5.1 Suriname TF 205 249 252 228 3.150 1...9 0.org/barometer.1 112 119 128 137 0.2 21.IP Address:186.921 1.2 Nicaragua TF 1.. 0.445 16.3 1.2 Cayman Islands TF 288 345 383 385 7.7 0.8 Martinique TF 476 490 490 487 0.5 2.3 http://www.4 0.4 Ecuador VF 1.370 1.978 238.1 3.624 4.734 5.592 10.9 0.7 3.290 24.1 61 84 95 88 0.773 1.899 10.551 0.8 2.4 22.008 2..4 7.3 164.4 Caribbean 19.630 6. For tourism statistics online.0 7. July 2016) For the latest tourism trends.4 Argentina TF 5.9 1.542 3.922 2.843 5.2 7.077 3.288 2.825 4.9 3. .455 1.611 3.311 3.1 -8.4 87.0 4.205 120.8 -5.949 16. 2016 Edition . 49.6 0.1 .6 4. .1 298 322 330 333 0.825 1.2 0.3 Bermuda TF 232 236 224 220 1.349 26.4 Bolivia TF 679 798 871 .125 4.008 303.5 9.1 3.9 Chile TF 2.707 25.3 1.9 0..Paola Andrea Lozada Rodriguez <pao.9 6. .2 309 347 360 373 0.8 2..523 67.1 0.5 66.0 0.8 Belize TF 242 294 321 341 6.1 Costa Rica TF 2.3 0.239 Mexico TF 23.560 181.1 St.320 1.3 9. Guyana TF 152 200 206 207 13.4 South America 23.773 -0..6 2.2 389 421 459 484 0.1 5. . August 28.346 32. 379 574 652 711 0.5 5.908 9.276 2.2 Dominica TF 77 78 82 74 -0.6 0.555 8.061 3. see the UNWTO e-library at www. 510 671 . Cuba TF 2.7 3.2 .com> .706 25.001 2.. .745 2.6 Venezuela TF 526 986 857 .8 Colombia TF 2.324 1.7 5.5 0.6 5.482 1. 10 UNWTO Tourism Highlights.385 2..7 2.211 3.225 8.2 1.2 2.4 -0.4 0.246 1.8 United States TF 60.org/doi/book/10..  Please see page 9 for symbols and abbreviations.232 .4 10.5 0.7 9.0 8.2 14. .600 2.2 Brazil TF 5.5 1..141 5. Virgin Islands TF 330 366 386 393 4.6 0.285 2..736 -6.. Kitts & Nevis TF 98 107 113 118 2.349 2.0 6 6 6 6 0.3 15.690 5.728 4.123 1..089 224..4 0.813 6. TF 4.797 3.2 -13.2 8.251 1.1 3.6 217 273 284 484 0. .493 3.3 6.093 3...510 3. .605 1.645 2.unwto.8 10.r@gmail.299 3.2 4. .970 3.1 9.1 1.181 2.1 1.009 3.564 1..2 0.946 9.121.8 2.3 40.1 0.745 3..4 22.2 Source: World Tourism Organization (UNWTO) ©.652 0.Sunday.379 0. 1.8 7.255 2.072 1.366 1.013 1.8 1.164 3..8 0.5 3.3 472 484 483 .537 17.326 1..904 127.809 25. ..1 0.2 0.0 Uruguay TF 2.484 191.428 2.427 1.674 4.931 5.9 4. 2016 7:09:54 PM .3 St.557 1.246 5.1 Aruba TF 825 979 1.163 5. .495 1. .022 77.660 3.6 1.151 29. Maarten TF 443 467 500 505 2.1 5. Vincent & Gren.199 1..308 2.0 Antigua & Barbuda TF 230 243 249 250 -1.6 4.2 385 583 635 609 0.8 16.0 94 103 127 128 0.2 14..186 3.6 2.8 781 1. (Data as collected by UNWTO.331 1.2 1. . 831 858 643 575 0.408 0.5 2.3 Anguilla TF 62 69 71 73 6.186 269.158 29.6 .507 2.4 12.1 -3.325 204.064 5.4 2.6 0.844 1.509 1.5 Canada TF 16.3 1.163 2.564 3.0 -9.400 1. -0.4 2.851 192.208 17.3 Saint Lucia TF 306 319 338 345 3.580 0.1 1.5 0.9 100 215.7 5.478 0.701 28.0 4. .259 2. TF 72 72 71 75 -3.7 3.2 13.059 16. see the UNWTO World Tourism Barometer at mkt.656 17.6 8.1 2.0 99 121 123 127 0.246 3.4 16.6 5..829 2.2 Peru TF 2.942 4.3 9.074 2.0 8..229 1.801 3.9 4.1 Brit.2 12.684 2. .574 3.0 Paraguay TF 465 610 649 1.0 86 97 101 104 0.038 964 888 922 0.576 3.970 -1.1 .5 7.472 -4.8 1.1 .6 7.2 4.757 1..0 Trinidad & Tobago TF 388 434 413 440 -4.402 2.0 Grenada TF 110 116 134 141 0.5 -1.1 -0.187 2.682 2.1 5.2 5.2 450 .7 11.7 390 621 822 817 0.5 0.282 23.8 9.org.995 75. International tourist arrivals International tourism receipts (1000) Change (%) Share (%) (US$ million) Share (%) Destinations Series 2010 2013 2014 2015* 13/12 14/13 15*/14 2015* 2010 2013 2014 2015* 2015* Americas 150.6 0.6 0.0 6.118 2.3 5.0 -0.0 Dominican Rep..650 100 North America 99.0 Guadeloupe TCE 392 487 486 .6 5.18111/9789284418145 .1 13.1 2.6 9.5 1..261 6. Haiti TF 255 420 465 516 20.229 27.8 3.0 17.246 2.9 4.4 1.4 1.3 6.542 7.928 3.1 0.219 1.1 16.5 -5.2 485 500 565 .011 1.5 Bahamas TF 1.5 22.6 7.491 0.3 0. .474 6..978 5. .. Montserrat TF 6 7 9 9 -1.330 1. .1 -2.4 6.lozada.215 3.5 0..5 Honduras TF 863 863 868 914 -3.7 21. .2 0..379 0.306 2.3 137.829 17. -1.4 10.5 French Guiana TF 189 180 185 199 -3.386 4.010 177.1 1.1 El Salvador TF 1.539 21.5 14.9 0.378 1. US Virgin Islands TF 590 570 602 .777 0.111 22.229..109 3.3 0.325 5. .2 .161 5.7 5.325 2. Curaçao TF 342 441 455 468 4.

. . ... .. . 11 . 23.7 . .904 3....966 .1 0..447 1.. 1.163 5.. .. Comoros TF 15 . . . 149 189 151 .... .6 Namibia TF 984 1.. .9 -6.484 24. International tourist arrivals International tourism receipts (1000) Change (%) Share (%) (US$ million) Share (%) Destinations Series 2010 2013 2014 2015* 13/12 14/13 15*/14 2015* 2010 2013 2014 2015* 2015* Africa 50.. .5 343 430 398 392 1.0 12.0 Liberia .. Benin TF 199 231 242 .4 3....4 1.1 0.18111/9789284418145 ..235 24. .9 Burkina Faso THS 274 218 191 . . . . . 159 576 .. .7 21.5 Zambia TF 815 915 947 ..828 7.2 220 250 258 . ....8 -1. . .. .877 35. 453 439 423 . Cabo Verde THS 336 503 494 520 4..555 600 .8 -25.5 -21..3 -1.7 9. 1. 11 31 56 52 0.589 . . .710 3..2 ..3 22.069 100 North Africa 19.. ..  Please see page 9 for symbols and abbreviations. ...8 -3... .8 -2..880 2. . -4. . African Rep. .093 ..8 392 403 387 339 1. Mauritania TF .2 Senegal TF 900 1. 74 ...org/content/irts-2008.2 Lesotho TF 414 320 . .3 13.886 1.301 1.0 Djibouti TF 51 63 .4 . . .. .1 2.. .. .9 Swaziland TF 868 968 .1 800 881 811 723 2.9 ..4 -1.3 ..266 .2 10. .2 13.. 8.6 0. 2016 7:09:54 PM .191 2.238 9.8 5. Congo TF 81 191 . .5 .org/doi/book/10.. ..8 4.. .261 1.0 Rwanda TF 504 864 926 .718 1. .. .. Kenya TF 1. 12 ..7 0.435 3. 202 294 304 318 1... 14. .. (Data as collected by UNWTO. Cameroon TF 569 912 . .7 Togo THS 202 327 282 273 39. 522 621 351 394 1...183 35. definitions and classifications for the measurement of tourism. Uganda TF 946 1.7 -15.. Seychelles TF 175 230 233 276 10.7 9.8 0...4 .743 33. .. .. .0 -11.. 205 178 212 .. .2 1.359 1. 779 885 977 948 2. .8 16.010 2. 2 2 4 .. .. ..282 1.. 14... .0 2.. Nigeria TF 1.7 3. . . . 5.5 5.. Gambia TF 91 171 156 .9 ..1 0..3 27.. . 72 153 135 ...1 Angola TF 425 650 595 .125 33. Zimbabwe VF 2.1 Subsaharan Africa 30. .0 . UNWTO Tourism Highlights.... .0 . ....703 6.733 2..4 ..lozada.8 -8.070 2. ..113 ..544 1.552 -10... South Africa TF 8.645 2. .1 Mali TF 169 142 168 .039 1.0 ..1 -3. . 6...3 1......5 -12.. ... . 719 1. .. Dem.9 Algeria VF 2..3 105 58 90 .... Côte d'Ivoire VF 252 380 471 ..2 9. -8. . Ethiopia TF 468 681 770 ..9 4.0 .063 836 . 51 13 15 .6 9. ..320 .IP Address:186.555 25. .. 10.9 Tunisia TF 7. .7 -41.4 .3 1.661 1.8 . 12..2 ..7 33. 576 542 543 404 1.9 2..880 2. 41 37 29 0.321 1. .234 1. please see: International Recommendations for Tourism Statistics 2008 (IRTS 2008) at statistics.6 10..549 8.1 13 17 21 ...5 Guinea TF 12 56 33 35 -41.. .255 1.0 São Tomé & Príncipe TF 8 .693 55.. Rep.537 9. August 28. ...0 18..359 5..662 10.0 8. 5.9 . . Madagascar TF 196 196 222 244 -23. . 10.2 2.070 9.0 -46..1 -6. .0 18. . Burundi TF 142 .0 26 66 35 23 0.348 8.239 Morocco TF 9... Malawi TF 746 795 .. 784 1. . 492 552 642 .5 307 574 . Ghana TF 931 994 1. . http://www..121.063 10.. 2016 Edition 11 .239 1. .046 10. 23 17 16 13 0.0 9.056 6. . .0 10... ..0 4.e-unwto. .057 2. ..9 4. .973 1.. 23. . . .3 100 31.3 Mozambique TF 1.. .0 7..521 25. Equatorial Guinea . 0. 31 28 31 37 0. ..0 -12. . . .2 -0.470 1.3 21.2 Reunion TF 421 416 406 426 -6...Paola Andrea Lozada Rodriguez <pao.6 2. 91 .2 -45. .562 36... .. ....6 2.288 10.640 8.2 0. .7 1.... 16. . .1 0... 3....3 0... .. 35 48 51 . TF 54 . ... .. .231 6. 6... ...309 53.. . .1 Somalia . .2 ..9 108 199 207 193 0.229. 9. Botswana TF 1. . 34.5 ..unwto.5 3.2 Sierra Leone TF 39 81 44 24 36.1 -8. .. .206 1.2 Gabon TF .. 620 853 897 819 2. 438 411 413 378 1. . . . .. 9 19 21 .... .3 . 31. . . .. .833 1.....514 74.283 10.3 .1 -13.Sunday. .9 . .499 25.. . ... Tanzania TF 754 1..1 .114 -11....9 15.0 19. 9.5 66 125 125 . . .. ... . 94 773 967 949 2. . . . Eritrea VF 84 .0 -2. 201 181 184 . .426 54. ..466 4. ..432 4..... .1 Centr. ..1 2 .. .722 20. . . Guinea-Bissau TF 22 36 36 44 0.031 5.177 7.971 34.. .. . ..0 6.6 66.682 20. July 2016) For main concepts. . ...2 Sudan TF 495 591 684 ..149 3..8 634 856 827 886 2.7 1.. ... 0.7 2. ..7 Source: World Tourism Organization (UNWTO) ©...176 1.. ......com> . 63 38 .. 6.849 7..6 -25.433 1.9 0.. .334 791 1.354 4. ...0 278 462 405 351 1.. . .r@gmail. ..1 Mauritius TF 935 993 1.1 6..352 7. .. . .... . . ...5 23. ... 11 8 45 0...063 1. ...7 . .. ...003 18... 2.7 .. Congo THS 194 343 373 ..4 -11.431 18..074 9. Chad THS 71 100 122 ...1 Niger TF 74 123 135 135 31.152 2.7 -11...

Egypt reported a 5% decrease in arrivals in 2015 as a improved throughout 2015 and returned to growth in result of various incidents.528 6.139 -18.lozada.362 1..8 Palestine THS 522 545 556 432 11.065 7. with about four out of five arrivals (3%) and Africa (3%).712 7. These figures should.523 6. However. increasing the with health and security challenges.5 584 3. . partly due to new visa rules..168 1. .6 . .772 18.1 3..3 . especially in the markets of Asia.9 6..Paola Andrea Lozada Rodriguez <pao.492 6.. 2016 7:09:54 PM . when arrivals increased by 7%.208 6. Togo. . 1.com> .3 8.190 .. the Americas and Asia and the Pacific. Utd.. . . Source: World Tourism Organization (UNWTO) ©. . Morocco. . By contrast.239 international tourism receipts (+2% in real terms) to maintain by 4% in real terms to US$ 54 billion.. following 53 million international tourists and earned US$ 33 billion in three years of decline.7 5. ..130 18.065 11. .5 Yemen TF 1.127 52.. Jordan and Palestine also received September.1 17.995 6.260 17. worldwide originating in the same region. Oman TF 1. .660 .. 1. . 5. ...518 -6..... 290 298 369 499 0.6 Syria TF 8. . .7 6. . Central and Eastern Europe.850 15.1 5.585 4. . 1.3 Saudi Arabia TF 10. .1 . 60 .3 12.. ..295 1. 8.826 2.389 13..025 990 .. 1.930 11. Mozambique and Sierra Leone also reported declines.3 0.. The Middle East has a a 5% share in worldwide arrivals and a 3% share in tourism share of over 4% in both worldwide arrivals and receipts.611 2.628 9.518 892 . be interpreted with caution.165 1. Source markets for international tourism have traditionally been concentrated largely in the advanced economies of Europe.441 1.7 6. . 11.651 8. 2016 Edition . 12. .375 4.700 2. South Africa.. ...174 9.2 9.. Jordan TF 4. receiving fewer arrivals.0 -5... 780 1.7 1.047 7.. France. Zimbabwe (+9%) also reported robust growth. receipts.2 3. International tourist arrivals International tourism receipts (1000) Change (%) Share (%) (US$ million) Share (%) Destinations Series 2010 2013 2014 2015* 13/12 14/13 15*/14 2015* 2010 2013 2014 2015* 2015* Middle East 54.0 -35.051 9. The region has consolidated the rebound growth due to lower oil and commodity prices..8 -1..9 -22.546 .. international arrivals in Tunisia and and Lebanon (+12%) both recorded double-digit growth in Algeria declined considerably in 2015 as a result of the various international arrivals in 2015 as they continued their rebound acts of terrorism.945 3. followed by The large majority of international travel takes place within Asia and the Pacific (24%).440 53. Africa and Latin America.376 1. . .. Egypt TF 14. Qatar posted a reported a slight decrease.org/doi/book/10. destination. reported a small decline International arrivals in Subsaharan Africa (+2%) gradually (-1%).161 940 1. .9 Lebanon TF 2.566 54. .456 4..  Please see page 9 for symbols and abbreviations..380 100 Bahrain THS 995 1. 6. International tourism receipts increased http://www. The region’s leading destination.969 16.990 3. 2. July 2016) Outbound tourism growth over recent years.1 12.3 1. Africa – Gradually returning to growth Middle East – Consolidating recovery International tourist arrivals in Africa are estimated to have International tourist arrivals in the Middle East (+2%) are decreased by 3% in 2015 as the region continued to struggle estimated to have grown by 1 million in 2015.2 1. mainly due to a decrease in arrivals 4% increase. with rising levels of disposable income many emerging economies have also shown fast 12 UNWTO Tourism Highlights. Most tourists visit destinations within their own region Europe is currently still the world’s largest source region.r@gmail. with the Seychelles (+19%).8 667 789 603 . as results are still based on comparatively limited data.392 1..330 -2.7 7. Results were mixed. -19. Africa welcomed that started in 2014.763 -5.. however.7 100 52. .990 .207 3.Sunday.117 4.1 -5.035 9..026 . most island destinations performed rather well in 2015. Mauritius (+11%) and Madagascar (+10%) all boasting double-digit growth and Reunion and Cabo Verde both recording a 5% increase in arrivals...577 12. ....4 -21.2 Iraq VF 1.. the Americas (17%)..432 9. with the subregion’s largest fewer arrivals.857 12.121.038 29. Oman (+16%) In North Africa (-12%). generating half of the world’s international arrivals.355 1. . .e-unwto.7 . . Arab Emirates THS 7.18111/9789284418145 .4 .7 Qatar TF 1... .8 7.591 5.4 15.IP Address:186..238 10. while Kenya. August 28.150 46.994 -3.229. the Middle East travellers’ own regions..5 Kuwait THS 207 307 198 . making it the only country in the region that has from its major source market.1 2. Growth was driven by intraregional demand from member states of the Gulf Cooperation Council (GCC).580 51. .5 33. the Middle East. .699 49.519 .197 .. Saudi Arabia.3 . . as well as slower economic total to 53 million. 13. maintained consistent growth for over a decade.069 838 . from the weaker results in the early 2010s..... .540 2. (Data as collected by UNWTO. The subregion’s largest destination.274 1..6 Libya TF ..

this occurs when data on the country of origin is missing. (Data as collected by UNWTO.7 86.7 3.2 27.6 6.5 -1. International tourist arrivals by region of origin Market Change Average a year (million) share (%) (%) (%) Destinations 1990 1995 2000 2005 2010 2011 2012 2013 2014 2015* 2015* 14/13 15*/14 2005-15* World 435 527 674 809 950 994 1.5 Source: World Tourism Organization (UNWTO) ©.375 213 VD 116. grouping countries together that are not separately specified.3 728.3 28.5 112.5 2.IP Address:186.3 3.4 3.5 170. while the United States revised its series downwards from 2013 on.6 95.org/doi/book/10.3 2.6 5.8 149.7 571.1 -0.229.1 532.3 31. the Czech Republic.lozada.5 14.9 220.9 8. place to 6th position despite a 10% increase in expenditure in 2015.4 7. Spending by Chinese travellers increased by 10 in 8th place.0 34.3 9 Italy 28.6 2.8 199. the Philippines.1 130.9 24 978 VD 9. the fourth largest source market.9 13.0 322 351 TD 68.0 15.2 25.7 231.7 560. 2016 Edition 13 .3 6. ranking to 9th and 10th position respectively. the United States. tourism in their respective regions in 2015.9 61 402 TD 27. July 2016) 1 Note that due to changes in methodology China substantially revised its international tourism expenditure series upwards for 2015 and retrospectively for 2014.5 253.4 33.3 30.9 5.0 20.6 3.0 163.8 11.9 4.2 1.4 34.0 2.7 10.3 108.1 50.2 4.239 Asia and the Pacific 58.8 http://www.9 188.186 100 4..9 36.7 872.4 35. 6 Russian Federation 50.9 2.6 236.8 537.6 136.4 5.5 31.6 2.1 423. July 2016) 1 Countries that cannot be allocated to a specific region of origin.  Please see page 9 for symbols and abbreviations.8 29.9 1.2 31.7 271.0 9. of China).8 36. the United States and the United Kingdom led outbound but still moved up one place in the ranking to 5th position.6 11. partly due to weaker currencies.6 7.5 32.5 156.7 29.8 4.0 31. led growth Argentina. The Sweden.8 24. benefitting Asian destinations such as Japan and The Republic of Korea reported a robust increase in spending Thailand as well as the United States and various European to US$ 25 billion. Italy (US$ 24 billion) and 26% in 2015 to reach US$ 292 billion.4 1.18111/9789284418145 .com> .1 152.2 23.0 3.1 838.4 23.5 24. after registering expenditure.0 30.9 1.2 .5 10 Australia 26.0 .6 6.8 31.9 Middle East 8. while the number of outbound travellers grew to 73 million.6 289.7 Same region 349. as the total number of Australia (US$ 23 billion) both moved down one place in the outbound travellers rose by 10% to 128 million. increased to US$ 113 billion in 2015.0 64 598 TD 28. supported by a strong British pound in relation to the euro.088 1.1 19. with US$ 63 billion spent in international tourism.2 73.3 452.Paola Andrea Lozada Rodriguez <pao.9 Source: World Tourism Organization (UNWTO) ©. As a consequence.5 8.9 632. and South Africa.2 Origin not specified1 7.3 129. UNWTO Tourism Highlights.0 4.4 5.4 Africa 9.9 6. August 28.Sunday.7 33. Demand from other major markets was more subdued.3 35.9 -1.1 26.5 12.040 1.134 1. fuelled by strong The Russian Federation (US$ 35 billion) moved down one currencies and economies.7 38.3 242.4 64.9 7.0 65 972 TD 58. (Data as collected by UNWTO. or when a category such as ‘other countries of the world’ is used.0 518.0 3. Thailand.0 7.5 197.0 51 493 VD 16. International tourism Local currencies Market share Population Expenditure per International departures expenditure1 (US$ billion) change (%) (%) (million) capita (US$) (million) Rank 2014 2015* 14/13 15*/14 2015* 2015 2015* Series 2014 2015 1 China 234.4 6.9 2 United States 105. double-digit growth in expenditure last year were: Spain.1 4.6 63.9 From: Europe 250.8 21.1 36.e-unwto. Kuwait. Germany remained the third largest source market with a slight decrease in expenditure last year to US$ 78 billion.8 7.1 9.4 -5. in outbound demand in Europe.6 3.4 3. 4 United Kingdom 62.2 n/a 26.r@gmail..7 76. As information is derived from inbound tourism data.  Please see page 9 for symbols and abbreviations.2 218.9 767. double-digit growth in tourism expenditure every year since 2004.0 802.7 292.3 3.0 32.9 19.1 2.7 Other regions 77.2 82 946 TD 83.8 7 Canada 33.8 29.7 594. Egypt.5 3 Germany 93.6 Americas 99.3 0.3 36 820 TD 33.3 114.4 16.6 4. 2016 7:09:54 PM . and moved up six places to enter the Top destinations.3 8 Korea (ROK) 23.121. United Kingdom. Canada remained in 7th place with US$ 29 billion in China continues to lead global outbound travel.6 127.6 3.7 304. France (US$ 38 billion) also reported a decline.2 8.3 77.9 191. Top spenders in international tourism The Republic of Korea enters the Top 10 source markets China. Israel.1 6.0 390.8 146 239 VD 45.6 207.4 15.8 175.2 5 France 48.5 2.8 205. Tourism expenditure from the world’s second largest source Other source markets in addition to the Top 10 which showed market. UK residents’ visits abroad were up by 5 million to 64 million in 2015.0 912.3 497. Taiwan (pr.

200 ■ Europe 1.8 billion by the year 2030. where arrivals are forecast to increase by 331 million period. forecasting initiated in the 1990s. 2016 7:09:54 PM .4 billion by 2020 and 1.800 1.r@gmail. The to reach 535 million in 2030 (+4. Central and Eastern Europe. As a result. In 2030. the number of international tourist arrivals worldwide is expected to increase Thanks to their faster growth. August 28. At the projected rate of growth. The Middle East updated forecast has been enriched with an analysis of the and Africa are also expected to more than double their number social. Long-term forecasts International tourist arrivals in the emerging economy Substantial potential for further growth destinations of Asia. Africa will grow at double the rate (+4. which has become a worldwide reference destinations (versus 30% in 1980) and 43% in advanced for international tourism forecasts. the rate of growth will gradually slow. and the Pacific (to 30% in 2030.3% a year over the period 2010 to 2030.000 940 mn 800 600 400 200 0 1950 1960 1970 1980 1990 2000 2010 2020 2030 Source: World Tourism Organization (UNWTO) © 14 UNWTO Tourism Highlights. According to Tourism Towards 2030. environmental and technological of arrivals during this period.Sunday. economy destinations (versus 70% in 1980). the number of arrivals in emerging economies is expected to building on UNWTO’s ongoing work in the field of long-term exceed those in advanced economies before 2020. Eastern Mediterranean Europe. up from 22% in 2010). mainly because of the compared with an average increase of 28 million a year during slower growth of the comparatively mature destinations in the period 1995 to 2010. 2016 Edition .121.18111/9789284418145 . In absolute numbers. This study replaces the earlier 57% of international arrivals will be in emerging economy Tourism 2020 Vision.com> . from 61 million to 149 million and factors that have shaped tourism in the past.4 bn ■ Asia and the Pacific 1.org/doi/book/10. but this is on top all increase. As a result. with 2010 as the base year.229. Europe (from expected to influence the sector in the future. 475 million to 744 million) and the Americas (from 150 million to 248 million) will grow comparatively more slowly. UNWTO Tourism Towards 2030: Actual trend and forecast 1950-2030 Actual Forecasts 1. in their share of international tourism. two decades from 2010 to 2030. from 3.e-unwto. UNWTO Tourism Towards 2030 international tourist arrivals worldwide are expected to reach 1. political.8% at Middle East (to 8% from 6%) and Africa (to 7% from 5%) will the beginning of the period to 2.9% per year).2% a year).600 ■ Africa International tourist arrivals received (million) ■ Middle East 1. the Over time. Europe (to 41% from 51%) and the of growing base numbers. Latin America.9% in 2030.4% a year) of that in http://www. economic.Paola Andrea Lozada Rodriguez <pao. the Middle East and UNWTO Tourism Towards 2030 is UNWTO’s long-term outlook. international Americas (to 14% from 16%) will experience a further decline tourist arrivals will increase by some 43 million a year. Key outputs of Tourism Towards 2030 are quantitative The strongest growth by region will be seen in Asia and the projections for international tourism demand over a 20-year Pacific. Northern Europe and Western Europe.8 bn 1. the global market shares of Asia by an average of 3. North America.lozada. It is a broad research project.400 ■ Americas 1. and ending in 2030.IP Address:186.239 and an assessment of the development of tourism over the advanced economy destinations (+2. and which are from 50 million to 134 million respectively.

1 4.1 13.4 2.5 1.7 2.3 4.3 3. of which 1980 1995 2010 2020 2030 1980-’95 ‘95-2010 2010 2030 2010-’20 2020-’30 World 277 528 940 1.0 20.5 4.3 3.0 6.1 Southern Africa 1.7 1.8 4.7 4. and as city or area.5 4.2 1.3 2.9 5.3 6.2 120 138 3.0 2.0 2.4 4.1 6.4 6.5 195 293 9. accessible tourism.9 5.0 6.8 6.3 Central/Eastern Europe 26.9 6.2 1.6 5.4 2.0 14.1 11.0 4. current short-term tourism data and World Tourism Organization (UNWTO) trends.6 7.7 2.6 20 29 10.6 5.8 11.3 1.8 50.0 137 176 5.9 14 22 3. 2016 Edition 15 .8 1.3 6. Tel.2 11.0 South Asia 2.4 16.8 13 22 5.18111/9789284418145 .7 1.4 10.3 112.2 Asia and the Pacific 22.8 5. Cover image: Website: www.2 South America 5.8 53 43 to emerging economies1 83 193 442 717 1.4 0.Sunday.0 2.0 2. For information on 500 Affiliate Members.3 85 134 6. a United Nations specialized the presentation of material in this which aims to provide an overview of agency.0 1.8 4.7 Southern/Medit.5 Western Europe 68.4 3. 2016 7:09:54 PM .1 1.3 304.3 1.2 1.6 Middle East 7.2 6.8 82.229.9 6.3 3. page 177.4 2.9 7.2 4.9 219 264 3.e-unwto.9 2. Spain mkt.3 7.3 4.lozada. by national or international institutions 6 Associate Members and over up until July 2016.7 199 248 3.2 5.0 12. Europe 61. UNWTO tourism towards 2030: International tourism by region of destination International tourist arrivals received (million) Average a year (%) Share (%) Actual data Projections Actual data Projections 2010-’30.2 Source: World Tourism Organization (UNWTO) © (Data collected by UNWTO.4 10.2 11.5 West and Central Africa 1.9 6.8 4.7 2.org World Tourism Organization (UNWTO) Karnak Temple Complex.7 23.9 16.9 3. Email: omt@unwto.Paola Andrea Lozada Rodriguez <pao. August 28.360 1.6 1.imf.0 149.8 47 57 By UNWTO regions: Africa 7.5 10.1 Northern Europe 20.3 18.3 3.9 13.6 58.121.6 1.1 1. see the Statistical Annex of the IMF World Economic Outlook of April 2012.6 40 58 4. September 2011) 1 Classification based on the International Monetary Fund (IMF).0 5.3 109.8 2.4 35.IP Address:186.8 7.1 475.9 2. frontiers or boundaries.0 4.0 355 535 8. or For individual countries and territories.1 7.org All rights reserved.7 3.6 6.6 41.1 22 37 10.8 57.9 2.7 2.1 41.1 25 30 5. It serves as a global legal status of any country. role in promoting the development of of the Secretariat of the World Tourism The report was prepared by UNWTO’s responsible.1 2.1 21 36 4.4 69.3 620 744 3.5 5.2 18. forum for tourism policy issues.4 North Africa 4.org/external/pubs/ft/weo/2012/01.1 5.809 4.4 1.8 3.6 North-East Asia 10.6 Caribbean 6.8 2.3 7.8 4.6 2.7 2.2 5.4 4.0 7.8 2. 42 World Tourism Barometer: 28020 Madrid.3 12.3 1.0 2.4 4.7 5.037 5.6 5.2 15.0 1.3 2.2 2.unwto.0 Europe 177.3 1.3 8.: (+34) 915 678 100 Fax: (+34) 915 713 733 Copyright © 2016.3 111.5 8.2 4. concerning the delimitation of its information reflects data as reported Its membership includes 157 countries.9 101 149 4.8 2.4 2.5 4.9 18.3 Oceania 2.5 5.r@gmail.1 9.7 14.7 Central America 1.7 North America 48.7 6.7 2. Egypt.2 East Africa 1.3 2. a practical source of tourism know-how. or of its authorities.5 0.9 98. territory.9 3.2 5. Follow us on: UNWTO Tourism Highlights.com> .6 5.2 153.1 6.6 Americas 62.7 72 82 3.2 2.0 204.2 21.3 80.7 29.unwto.0 2.7 5.0 168.2 28.7 192 222 3.4 7.8 5.7 60.5 10.2 South-East Asia 8.org/doi/book/10.4 1.5 3.7 4. is the leading international publication do not imply the expression international tourism trends during the organization with a decisive and central of any opinions whatsoever on the part year prior to its date of publication. at www.2 4.9 50.9 123 187 8.1 1.239 to advanced economies1 194 334 498 643 772 3. UNWTO Tourism Highlights is a World The World Tourism Organization The designations employed and Tourism Organization publication (UNWTO).3 12.7 31 46 4.6 15 19 8.1 95. please refer to the UNWTO Calle Capitán Haya.org/barometer.5 2. Luxor.7 98.7 2. sustainable and universally Organization (UNWTO) concerning the Tourism Market Trends Programme.9 100 100 http://www.7 4.1 3.7 6.1 3.1 5.

destination branding and e-marketing.org for more information.229. 2016 7:09:54 PM . this report also Middle East.18111/9789284418145 . with the Statistical comprehensive overview of current strategies Annex also available in French. the Congresses. Compendium of Tourism Statistics. Yearbook of Tourism Statistics. the Russian Federation. highlights other relevant topics relating to UNWTO has covered the key South-East Asian tourism development in Asia and the Pacific. The information This series of Marketing Handbooks developed is updated six times a year and covers short. 2016 Edition. around the world. Russian. Singapore. are quantitative projections for international Available in English. 2015 edition provides insight into the general trends in terms of arrivals The Decision-making Process of Meetings.Sunday. Conventions and performance of the individual destinations. tourism flows up to 2030. markets of Indonesia.Paola Andrea Lozada Rodriguez <pao. Jointly with Tourism Australia. Please visit publications. The 2016 edition presents data for explores the behaviour and mind-set of 200 countries. and receipts as well as outbound tourism and Brazil. . with methodological notes in English. by UNWTO and the European Travel term tourism trends.r@gmail. South-East Asia The Indian Outbound Travel Market The Russian Outbound Travel Market The Middle East Outbound Travel Market The Chinese Outbound Travel Market UNWTO/GTERC Asia Tourism Trends The Outbound Travel Market series offers a The annual Asia Tourism Trends series includes unique insight into fast-growing source markets an analysis of recent tourism trends in Asia. French and Spanish. India and the expenditure. Tourism Towards 2030 as well as a comprehensive analysis of planners’ UNWTO Tourism Towards 2030 is UNWTO’s needs and expectations with respect to long-term outlook and assessment of future destination and venue choice. based on data series of international tourist arrivals by subregion   Outbound Travel Market studies: of destination. Key outputs of the study with best-practice examples.e-unwto. Available in English. including a retrospective Commission (ETC) addresses key components and prospective assessment of current tourism of the marketing and promotion of tourism performance by the UNWTO Panel of Tourism destinations. 2015 edition The new UNWTO Tourism Trends Snapshot series provides a closer look at selected tourism topics. Available in English. August 28. Incentives Organizers the long-term trends up to 2030 as well as This ETC/UNWTO study aims at providing a the opportunities and challenges.org/doi/book/10. region of origin and mode of Key Outbound Tourism Markets in transport. with methodological notes in outbound travellers based on internet and English.unwto. Furthermore.239 The UNWTO World Tourism Barometer and E-Marketing for Tourism Destinations accompanying Statistical Annex aim to provide Tourism Product Development tourism stakeholders with up-to-date statistics Tourism Destination Branding and analysis in a timely fashion. broken down by country of origin. social media activity. outbound and domestic tourism. Data 2010–2014 The Yearbook of Tourism Statistics focuses on data relating to inbound tourism (arrivals and nights). complemented with case studies and best practice recommendations. Available in English. The innovative UNWTO/ETC Understanding employment and relevant macroeconomic Outbound Tourism Netnographic series indicators. Malaysia. French and Spanish. Available in better understanding of the Meetings Industry English. Spanish and and best practices with regard to. PUBLICATIONS UNWTO World Tourism Barometer Marketing Handbooks: http://www. 2016 Edition. Available in English. The 2016 edition presents data for 196 countries. UNWTO publications are available in electronic format and print. Full. among others. and receipts in the Mediterranean region. Tourism in the Mediterranean.121.lozada. and the way in which meeting and events organizers make decisions. Associate and Affiliate Members of UNWTO can access publications free of charge through the UNWTO elibrary. product development. The handbooks provide a Experts. Data 2010–2014 Understanding Russian Outbound Tourism Understanding Brazilian Outbound Tourism The Compendium provides statistical data and Understanding Chinese Outbound Tourism indicators on inbound.com> . UNWTO and ETC have with emphasis on international tourist arrivals analysed the key outbound markets of China. as well as on tourism industries.IP Address:186. Available in English. The first issue Tourism in the Mediterranean. complemented tourism trends. The study offers a wide-ranging overview of the MCCI segments. Thailand and Vietnam.