Business Plan Table of contents

Table of Content

I. Executive Summary

II. Products & Services: Definition and what problem will I solve

A. Digital forensics services
B. Vulnerability Assessments
C. Penetration testing
D. Policy and plan development
E. Enterprise security architecture design
F. Source Code review
G. Computer security incident response
H. Engineering and architecture design
I. Operations management
J. Application and software security assurance
K. Insider threat and APT assessment
L. Social engineering (targeted phishing)
M. IT risk management and compliance
N. SOC

III: Marketing Plan
SWOT Analysis Worksheet
Competitive Analysis Worksheet
Marketing Expenses Strategy Chart
Pricing Strategy Worksheet
Distribution Channel Assessment Worksheet

V. Operational Plan
VI. Management & Organization
VII. Finance, Expenses & Capitalization

and what unique selling proposition will help us succeed? 6. Who are our up against. five years? Nature of goal Description Date of achievement Remarks Long term Short Term 4. Where does the department expect the business to be in one year.I. Products & Services This section expands on the basic information about our products and services included in the Executive Summary and Company Description. What do they bring to the table that will give our business a competitive edge? 7. and how that will make our business more profitable. Who are the business’s ideal customers? Need to cover this in- depth in the Marketing Plan section. A description of our product and/or service. Industry. Financial outlook for the business. Proposed target market. three years. 1. Explain in detail each of the below: 2 . partnership or corporation? Why did we choose this particular form of business? II. briefly explain who the target customers are. Here. Explain exactly how much money we want. 8. Executive Summary The Executive Summary should briefly explain each of the below. mature or stable? What is the industry outlook long-term and short-term? How will our business take advantage of projected industry changes and trends? What might happen to our competitors and how will our business successfully compete? 9. An overview of our business idea 2. Describe our industry and what makes our business competitive: Is the industry growing. Legal structure Is our business a sole proprietorship. Competition and what differentiates our business. 5. Our management team and their prior experience. Goals for the business. how we will use it. What problems are solving for the target customers? 3.

manufacturers and/or partners that are essential to delivering the product or service to customers. III. Marketing objectives: ‘SMART’ (Specific. targets a customer base our competitors are ignoring or has some other characteristic that gives it a competitive edge. Relevant and Timely) 2. 3. Barriers to entry What barriers to entry does our startup face. But we need to explain why our solution is better than the others. and how is it manufactured. What are its benefits. patent documents and other support information. Our company’s products and/or services: What do we sell. and what share is realistic for us to obtain Trends in the target market – is it growing or shrinking? How are customer needs or preferences changing? 3. mid-range or high end? How will that pricing strategy help our attract customers? What is our projected profit margin? Include any product or service details. photos. How we will price our product or service: How does our product or service fit into the competitive landscape in terms of pricing—are we on the low end. provided or rendered? Include details of relationships with suppliers. and how do we plan to overcome them? 3 . Marketing Plan Please put the details on our industry. 2. features and unique selling proposition? Ours won’t be the only solution (every business has competitors). the competitive landscape. The problem the product or service solves: Every business needs to solve a problem that its customers face. Primary market: 2. Market research 1. Secondary market: This section of our plan should explain: The total size of our industry Trends in the industry – is it growing or shrinking? The total size of our target market. such as technical specifications. 1. drawings. in the Appendices. our target market and how we will market our business to those customers. 1. Any proprietary features that give us a competitive advantage: 4. Attainable. Explain what the problem is and how our product or service solves it. Measurable.

Product/service features and benefits 4 . what are our long-term goals/next steps? 5. Based on the information above.4. Threats and opportunities SWOT Analysis Worksheet Strengths Weaknesses Opportunities Threats Product/ Service Offering Brand/ Marketing Staff/HR Finance Operations/ Management Market Can any of our strengths help with improving our weaknesses or combating our threats? If so. please describe how below. what are our immediate goals/next steps? Based on the information above.

Explain. 9. or just for specific products. Positioning/Niche Now that we’ve assessed our industry. for certain customers or in certain geographic areas? We may use the following contents for the study: 8. product/service. Target customer/s 7. we should have a clear understanding of our business’s niche (our unique segment of the market) as well as our positioning (how we want to present our company to customers). explain what we’ll be looking for in a location and why? 14. explain why we believe this is a good location for our startup. If we haven’t chosen a location yet. How we will market our product/service In this section. 5 .6. Future market evolution: 11. customers and competition. Distribution channels 15. Do they compete across the board. Location or proposed location If we have a location picked out. Pricing Strategy 13. why and how often? 10. Sales forecast (quarterly for the first year) Create two forecasts: a “best guess” scenario (what we really expect) and a “worst case” scenario (one we’re confident we can reach no matter what). Key competitors List key companies that compete with us (including names and locations). Which media will we advertise in. explain the marketing and advertising tactics we planned to use. Promotional Plan 12.

Location 4. Personnel What type of personnel will our business need? Explain details such as: What types of employees? Are there any licensing or educational requirements? How many employees will we need? Will we ever hire freelancers or independent contractors? Include job descriptions. finished products)?  What will be the average value of inventory (in other words. 1. 3. how much are we investing in inventory)?  Will we need more inventory than normal during certain seasons?  What is our lead time for ordering inventory? 7.)? How do we plan to find qualified employees and contractors? What type of training is needed and how will we train employees? 6. addresses. including: Names. base plus commission. including its location. Legal environment What type of legal environment will our business operate in? How are we prepared to handle legal requirements? Include details such as: Any licenses and/or permits that are needed and whether we’ve obtained them Any trademarks. copyrights or patents that we have or are in the process of applying for The insurance coverage our business requires and how much it costs Any environmental. personnel and processes. websites Type and amount of inventory furnished 6 . Quality control How will we maintain consistency? Describe the quality control procedures we’ll use.V. supplies. if applicable 5. equipment. salaried. explain:  What kind of inventory will we keep on hand (raw materials. health or workplace regulations affecting our business Any special regulations affecting our industry Bonding requirements. Key operating metrics: 2. Inventory If our business requires inventory. What is the pay structure (hourly. etc. Suppliers List our key suppliers. Operational Plan This section explains the daily operation of our business.

explain: Whether this is typical in our industry? What our credit policies will be. How much credit will we extend? What are the criteria for extending credit? How will we check customers’ creditworthiness? What credit terms will we offer? VI. Following statement may put as Annexure/s Start-Up Expenses 3-year profit & loss projection 3-year cash flow statement projection 7 . Finance. how will we deal with changing costs? What are our suppliers’ payment terms? 8. their roles and responsibilities. VII. Credit policies If we plan to sell to customers on credit. Expenses & Capitalization In this section. Organization Chart Develop and include an organization chart. Break-even calculation The break-even analysis projects the sales volume needed in order to cover the costs. Objective is to assess whether a qualified management team is exists. Their credit and delivery policies History and reliability Do we expect any supply shortages or short-term delivery problems? If so. how will we handle them? Do we have more than one supplier for critical items (as a backup)? Do we expect the cost of supplies to hold steady or fluctuate? If the latter. detail the expenses involved in opening for business and how much capital will need to invest upto breakeven. This should include both roles that have already filled and roles that plan to fill in the future. and their prior experience. Management & Organization This section should give readers an understanding of the people behind the business.

3-years projected balance sheet Sensitivities Analysis ranging from 5%-10% 8 .