05/06/2015

Business Skills for e-Commerce

Week 7
E-commerce Infrastructure: The Internet, Web, and Mobile
Platform

Copyright © 2015 Pearson Education, Inc. Slide 2-1

Content

 The Internet: Key Technology Concepts
 The Web
 The Internet and Web: Features
 Web 2.0 Features and Services

Copyright © 2015 Pearson Education, Inc. Slide 2-2

1

1961–1974  Creation of fundamental building blocks  Institutionalization Phase. Slide 3-3 The Evolution of the Internet 1961–Present  Innovation Phase. of Web pages Copyright © 2015 Pearson Education. 1975–1995  Large institutions provide funding and legitimization  Commercialization Phase. government agencies. expand Internet backbone and local service Copyright © 2015 Pearson Education. 1995–present  Private corporations take over. possibly trillions. 05/06/2015 The Internet: Technology Background  Internet  Interconnected network of thousands of networks and millions of computers  Links businesses. and individuals  World Wide Web (Web)  One of the Internet’s most popular services  Provides access to billions. Inc. Slide 3-4 2 . educational institutions. Inc.

Slide 2-5 The Internet: Key Technology Concepts  Internet defined as network that:  Uses IP addressing  Supports TCP/IP  Provides services to users. Inc. Inc. 05/06/2015 The Internet: Definition Copyright © 2015 Pearson Education. in manner similar to telephone system  Three important concepts:  Packet switching  TCP/IP communications protocol  Client/server computing Copyright © 2015 Pearson Education. Slide 3-6 3 .

wasteful than circuit-switching Copyright © 2015 Pearson Education.3. Slide 3-8 4 . Inc. Page 119 Copyright © 2015 Pearson Education. Inc. 05/06/2015 Packet Switching  Slices digital messages into packets  Sends packets along different communication paths as they become available  Reassembles packets once they arrive at destination  Uses routers  Special purpose computers that interconnect the computer networks that make up the Internet and route packets  Routing algorithms ensure packets take the best available path toward their destination  Less expensive. Slide 3-7 Packet Switching Figure 3.

Slide 3-9 The TCP/IP Architecture and Protocol Suite Figure 3.4. Inc. Slide 3-10 5 . Inc. 05/06/2015 TCP/IP  Transmission Control Protocol (TCP)  Establishes connections among sending and receiving Web computers  Handles assembly of packets at point of transmission. and reassembly at receiving end  Internet Protocol (IP)  Provides the Internet’s addressing scheme  Four TCP/IP layers  Network interface layer  Internet layer  Transport layer  Application layer Copyright © 2015 Pearson Education. Page 121 Copyright © 2015 Pearson Education.

05/06/2015 Internet (IP) Addresses  IPv4  32-bit number  Four sets of numbers marked off by periods: 201. Slide 3-12 6 .186.5.61. Slide 3-11 Routing Internet Messages: TCP/IP and Packet Switching Figure 3. Inc. able to handle up to 1 quadrillion addresses (IPv4 can handle only 4 billion) Copyright © 2015 Pearson Education. Page 122 Copyright © 2015 Pearson Education.227  Class C address: Network identified by first three sets. computer identified by last set  IPv6  128-bit addresses. Inc.

azimuth-interactive. DNS.com/flash_test Copyright © 2015 Pearson Education. 05/06/2015 Domain Names. and URLs  Domain name  IP address expressed in natural language  Domain name system (DNS)  Allows numeric IP addresses to be expressed in natural language  Uniform resource locator (URL)  Address used by Web browser to identify location of content on the Web  For example: http://www. Slide 3-13 Client/Server Computing  Powerful personal computers (clients) connected in network with one or more servers  Servers perform common functions for the clients  Storing files  Software applications  Access to printers. Inc. and so on Copyright © 2015 Pearson Education. Inc. Slide 3-14 7 .

Slide 3-15 Cloud Computing  Firms and individuals obtain computing power and software over Internet  Public. private. and hybrid clouds  Radically reduces costs of:  Building and operating Web sites  Infrastructure. software  Risks: Organizations become dependent on outside providers Copyright © 2015 Pearson Education. operating systems  38% of all cell phones Copyright © 2015 Pearson Education. Inc. IT support  Hardware. 05/06/2015 The New Client: The Mobile Platform  Primary Internet access is now through:  Tablets  Supplementing PCs for mobile situations  Smartphones  Disruptive technology:  Shift in processors. Slide 3-16 8 . Inc.

Telnet. IMAP  FTP. Slide 3-18 9 . layered architecture  Network Technology Substrate  Transport Services and Representation Standards  Middleware Services  Applications Copyright © 2015 Pearson Education. 05/06/2015 Other Internet Protocols and Utility Programs  Internet protocols  HTTP  E-mail: SMTP. POP3. Inc. Inc. Slide 3-17 The Internet Today  Internet growth has boomed without disruption because of:  Client/server computing model  Hourglass. SSL/TLS  Utility programs  Ping  Tracert Copyright © 2015 Pearson Education.

Inc. Slide 3-19 Intranets  Intranet  TCP/IP network located within a single organization for communications and processing  Used by private and government organizations for internal networks  All Internet applications can be used in private intranets Copyright © 2015 Pearson Education. Slide 3-20 10 . 05/06/2015 The Hourglass Model of the Internet Figure 3. Page 130 Copyright © 2015 Pearson Education.11. Inc.

HTTP. search engine. Macintosh. Inc. Slide 3-22 11 . ad servers. Microsoft IIS  Basic capabilities: Security services. data capture  Web server  May refer to either Web server software or physical server  Specialized servers: Database servers. first commercial Web browser  Andreessen. Slide 3-21 Web Servers and Web Clients  Web server software  Enables a computer to deliver Web pages to clients on a network that request this service by sending an HTTP request  Apache. or Unix  1994: Netscape Navigator. Jim Clark  1995: Microsoft Internet Explorer Copyright © 2015 Pearson Education. Web browser  1993: Mosaic Web browser w/GUI  Andreessen and others at NCSA  Runs on Windows. and so on  Web client  Any computing device attached to the Internet that is capable of making HTTP requests and displaying HTML pages Copyright © 2015 Pearson Education. 05/06/2015 The Web  1989–1991: Web invented  Tim Berners-Lee at CERN  HTML. FTP. Inc. Web server.

Slide 3-24 12 . Inc. Slide 3-23 The Internet and Web: Features  Features on which the foundations of e-commerce are built:  E-mail  Instant messaging  Search engines  Online forums  Streaming media  Cookies Copyright © 2015 Pearson Education. Inc. 05/06/2015 Web Browsers  Primary purpose to display Web pages  Internet Explorer—58% of market  Google’s Chrome—20%  Open source  Mozilla Firefox—15%  Open source  Apple’s Safari—5 % Copyright © 2015 Pearson Education.

Inc. Page 164 Copyright © 2015 Pearson Education. Slide 3-26 13 . 05/06/2015 Search Engine Copyright © 2015 Pearson Education.19. Slide 2-25 How Google Works Figure 3. Inc.

0 Features and Services  Podcasting  Audio presentation stored as an audio file and available for download from Web  Wikis  Allows user to easily add and edit content on Web page  Music and video services  Online video viewing  Digital video on demand Copyright © 2015 Pearson Education. peers  Blogs  Personal Web page of chronological entries  Really Simple Syndication (RSS)  Program that allows users to have digital content automatically sent to their computers over the Internet Copyright © 2015 Pearson Education. Slide 3-27 Web 2. Inc.0 Features and Services  Online Social Networks  Services that support communication among networks of friends. Slide 3-28 14 . Inc. 05/06/2015 Web 2.

and gadgets Copyright © 2015 Pearson Education. widgets. Inc. Slide 3-30 15 . 05/06/2015 Web 2. Inc. video chatting. Google Now Copyright © 2015 Pearson Education. and telepresence  Online software and Web services  Web apps.0 Features and Services  Internet telephony (VoIP)  Voice over Internet Protocol (VoIP) uses Internet to transmit voice communication  Video conferencing. Slide 3-29 Intelligent Personal Assistants  Software that interacts with the user through voice commands  Features  Natural language. conversational interface  Situational awareness  Interpret voice commands to interact with various Web services  Examples: Siri.

Pearson Education. C. technology.G. E-commerce 2015 business. Windows Phone Marketplace Copyright © 2015 Pearson Education. Android. 05/06/2015 Mobile Apps  Use of mobile apps has exploded  Almost 75% of online shoppers are mobile shoppers as well  Increased use/purchasing from tablets  Platforms  iPhone/iPad (iOS). Slide 3-31 Recommended Reading and References Laudon. Apple’s App Store. Traver. Slide 2-32 16 . (2015). Inc. society. C. RIM’s App World.. Inc. Copyright © 2015 Pearson Education. Blackberry  App marketplaces  Google Play. Eleventh Edition. K.