Taylor D.

McKinney
Memphis, Tennessee 38119
(901) 273-5352 | taydmckinney@gmail.com

EDUCATION
Bachelor of Arts in Public Relations | University of Memphis, 2017

EXPERIENCE
Level II Intern
Obsidian Public Relations May 2017 - Present
- Write, distribute and follow up on news releases, news advisories, articles and pitches.
- Craft content for social media channels and blogs for clients in several markets.
- Research content and compile data, such as fact sheets and history for media kits.
- Conduct media contact research and maintain master media list.
- Assist with research for client projects and campaigns.
- Assist with client events by taking photos and attending media appearances.

Social Media Strategist
Cooper Young Garden Walk April 2017

- Created social media strategy and promotional content for the community event.
- Crafted social media content for the event to increase public awareness.

Marketing Coordinator
Stone Soup Café and Market January 2017 – May 2017
- Researched angles for the organization to land media coverage.
- Created and maintained community contact list for the restaurant.
- Crafted copy and distributed event calendars to relevant media outlets, including
traditional and social.
- Scheduled social media content using Hootsuite software.
- Maintained communication across all channels.
- Planned, monitored and optimized content, including social contests, sweepstakes and
promotions across social media platforms including Twitter, Facebook and Instagram.
- Created and implemented public relations strategy for a holiday campaign.

Level I Intern
Obsidian Public Relations January 2016 – May 2016
- Organized client clippings from print and online publications.
- Monitored client mentions in publications for client mentions.
- Researched information for client campaigns and projects.
- Conducted general office duties, such as answering the phone, filing and forwarding mail.