GUIDANCE NOTES FOR INDIVIDUAL ASSIGNMENT – February 2011

Task 1:

This requires you to select an entrepreneur, evaluate their entrepreneurial journey and
determine the reasons for their success. You are specifically required to make use of Burns
and Sarasvathy’s work, however this is a starting point and you are encouraged to read
widely and make use of other relevant literature. You are also required to draw wider
conclusions about entrepreneurial success in general.

 In selecting an entrepreneur, you may choose any type of entrepreneur whether they are
business, social, community, aesthetic, environment or charity oriented. This could be
someone you know personally or someone famous (or a combination). The key is that
they created an organisation in response to a perceived opportunity which they pursued.
If they did not create an organisation, for the purposes of this module and coursework we
classify them as enterprising or entrepreneurial but not entrepreneurs.

If you are stuck for whom to select, think of a business that you admire or may want to
work for, also have a look through the core text and the websites detailed in the manual.
At the end of these notes there is a list of famous US entrepreneurs; in addition the
following websites are very helpful:

http://entrepreneurs.about.com/od/famousentrepreneurs/Famous_Entrepreneurs.htm

Excellent website on all areas of entrepreneurship, this link takes you to details of a variety of
famous entrepreneurs under various categories including; entertainment, historical, reality TV
and technology. There is a US bias to the website but nevertheless very useful resource.

http://www.topbusinessentrepreneurs.com/

A site which says what it does, introduces you top business entrepreneurs from around the
world.

http://ezinearticles.com/?Famous-Entrepreneurs-and-How-They-Got-Started&id=1113560

This website has details of famous entrepreneurs but also some interesting articles despite a
US bias.

 The frameworks you can look into are based on lectures 1 to 4 in particular. There are
many approaches you could take in completing the assignment. For example, you
could start with Burns then identify its limitations and link it to Sarasvathy and its
limitations. Then build on this by examining other approaches which help broaden our
understanding of entrepreneurial behaviour. The purpose is to gain a fuller
understanding of the reasons for entrepreneurial success. You are encouraged to do
wider reading beyond the core texts and readings in order to attain higher marks.

 Whoever you choose focus on analysing the story not telling the story. Use the literature
to demonstrate a holistic and academically critical understanding of how the entrepreneur
evolved their idea from conception to implementation and why they were successful in
starting and growing the venture. The following points may help you as you unravel the
reasons for success.

o The entrepreneur’s background (e.g. family history, childhood experiences, education, work
experience).
o The entrepreneurial journey (e.g. the first idea/challenge undertaken).

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what influenced and motivated the entrepreneur to identify and pursue this opportunity.forbes. Remember to make specific .html Be selective in the tests you use and the emphasis is on the analysis. frameworks and terminology.html http://www. diagrams and appropriately referenced.g.html http://www. Tourist. culture.com/tests. The aim is to develop a thorough and practical understanding of what is involved in starting and growing a successful venture from a lead entrepreneur’s perspective.ac. personality.pdf The analogy of Explorer. how it arose. o The role of luck. marshal resources. clear conclusions.uk/acad/management/external/els/pdf/yourassignmentresults. This is produced by the Effective Learning Service and is available as a hard copy or electronically at the following link: http://www. antecedent factors. quality of reasoning.asp http://theentrepreneurnextdoor. Style & Presentation of work – clear organisation. you my want to present your analysis in the format of a SWOT.brad. o What the entrepreneur did (identify specific activities) to turn the opportunity into a business (e. Who did the entrepreneur use for help and guidance during the start-up of this business? Describe the social context of the entrepreneur. You may choose your own format for presenting your response. Assessment Criteria for Task 1 You are strongly advised to read Your assignment results – And how to improve them. Hitch Hiker and Lost are particularly valid. conduct research). Task 2: Through Task 1 you should have a strong insight into what is required at an individual level for entrepreneurial success.ca/en/business_tools/entrepreneurial_self-Assessment/selfassessment.com/assessment/entrepreneurs_checklist.htm? iNoC=1 http://www. However higher marks will be awarded based on the following criteria:  Understanding & Analysis – identification and critical analysis of key issues. logical flow with appropriate use of tables. o The opportunity.  Use of relevant theories. other online self-assessment tests include: http://theentrepreneurnextdoor.com/tests.  Evidence of further reading – beyond lecture notes and core text.career-intelligence. build a team. I would add that at the highest level there is no perfect solution. This question asks you to evaluate your own entrepreneurial/enterprising (in the wider context) capabilities and potential in light of your findings. As a starting point you will use GET. which made the entrepreneur successful.  Creativity – in evaluation and presentation  Structure.com/entrepreneurs/2005/11/15/entrepreneur-personality- quiz_cx_bn_1116quiz.bdc.2 of 4 - . o What major challenges did the entrepreneur encounter during the creation of this business? How were those problems dealt with? o The Entrepreneur’s Network.

Barry Gordy Music (Motown Records) 22.  Creativity – in evaluation.T. Richard A. William Randolph Hearst Publishing (Hearst Newspapers) 24. Fernando Hernandez AT&T . Debbi Fields Cookies (Mrs. You will be judged on your:  Reflections and analysis – quality of reasoning. Joyce Hall Greeting Cards (Hallmark) 23. Warren Bechtel Construction 5. P. Ernest & Julio Gallo Wine 17. Alvin Ailey Dance (Alvin Ailey) Dance Theater) 2. Henson Airlines 25.  Use of self assessment tools/frameworks – selecting appropriate tools and deciphering the feedback.  Ability to make inter-connections – between actual and potential entrepreneurs (yourself). Steve Case Internet (America Online) 10. Jim Clark Internet (Netscape) 11. Walt Disney Entertainment 13. source of self assessment). Walt Goodridge Writer 20. logical flow with appropriate use of graphics. structure and presentation. Donald and Doris Fisher Clothing (Gap Inc. Giannini Banking (Bank of America) 19. Good Luck & I look forward to reading your responses -oOo- List of Famous US Entrepreneurs 1. Bill Gates Software (Microsoft) 18. Michael Dell Computers (Dell Computer) 12. A.  Structure & Presentation of work – clear organisation.recommendations as to what you could do to improve your entrepreneurial capabilities. Larry Ellison Software (Oracle) 14. Michael Bloomberg Financial Information 7. Barnum Entertainment (Barnum & Bailey) 4. Richard Branson Several (Virgin 8.) 16. whether for employment or self employment. Jeff Bezos Internet (Amazon) 6. P. Mary Kay Ash Cosmetics (Mary Kay) 3.3 of 4 - .g. appropriately referenced (e. Leo Goodwin Insurance (GEICO) 21. Assessment Criteria for Task 2: This is a reflective exercise and as such there can be no correct response. Fields) 15. evaluation and recommendations. Andrew Carnegie Steel (US Steel) 9.

Howard Schultz Coffee (Starbucks) 56. Andrew Morrison Web Publishing 45. Sears Mail Order (Sears-Roebuck) 58. Fred Smith Shipping (Federal Express) 60. Gloria Steinem Publishing (Ms) 62. Judi Sheppard Missett Fitness (Jazzercise) 43. Sr. Marriott Hospitality 39. Rockefeller Oil (Standard Oil) 53. Rupert Murdoch Media 46. Martha Stewart Multimedia 63. Pierre Omidyar Internet (Ebay) 47. Ross Perot Data Management (Electronic Data Systems) 50. Charles Schwab Discount Brokerage 57. Robert L. David Packard Electronics (Hewlett-Packard) 48. Hill Railroads (Great Northern Railway) 28. Charles C. Estee Lauder Cosmetics 36. Dave Thomas Fast Food (Wendy’s) 64. Wayne Huizenga Sanitation (Waste Management) 29. Louis B. Ralph Roberts Cable TV (Comcast) 52. J. Johnson Broadcasting (BET) 31. William McGowan Telecommunications (MCI) 41. Sam Walton Discount Retail (Wal-Mart) 68. Mayer Entertainment (MGM) 40. J. David Sarnoff Broadcasting (NBC) 55. William Levitt Housing 37. Spaulding Insurance 61. Computing (IBM) 69. Donald Trump Real Estate 65. Paley Broadcasting (CBS) 49. Ray Kroc Fast Food (McDonald’s) 35. Walker Hair Care 67. William S. Steve Jobs Computers (Apple) 30. Madam C. Carlos Santana 54. Henry Luce Publishing (Time/Life) 38. Herb Kelleher Airlines (Southwest) 34. Kaiser Health Care (Kaiser Permanente) 33. Scott McNealy Computers (Sun Microsystems) 42. Henry J. Milton Hershey Chocolate 27. Richard W.26. Oprah Winfrey . Gordon Moore Electronics (Intel) 44.4 of 4 - . Thomas Watson. John Johnson Publishing (Ebony) 32. James J. Jay Pritzker Hospitality (Hyatt) 51. Ted Turner Broadcasting (CNN) 66. Russell Simmons Music (Def Jam Records) 59. W. John D.