Response Sheet No.

2
DETAILS OF THE STUDENT

Name : Komal singh
Batch : PGP/SS/2010-12
Section: SP3
Specialization : Marketing
Mobile Number :9899937692
Email ID : komal_rulz688@yahoo.com

TITLE OF THE STUDY

Effectiveness of Supply Chain management at Shiva Biogenetics pharmaceuticals Pvt
Ltd

RESEARCH METHODOLOGY

RESEARCH DESIGN - This is an exploratory research was based on case study method,
analyzed for Shiva Biogenetics.

DATA COLLECTION
Primary Research Methods
In order to gather information about manufacturers perceptions, attitudes and decision process,
use of a questionnaire seems the best possible option.
Questionnaires were focused on representatives of manufacturers and dealers.

Secondary Research

Secondary data were internal (such as company reports, brochures, etc.) or external (such as
government reports, trade publications, books, journals, business magazines and websites).

SAMPLING

Sample size – 50

Sampling unit – retailers of Shiva Biogenetics

Sampling Area – Delhi & NCR

 My study is based on responses of executives of mentioned companies of concerned department only.  The study is not free from sampling error  Seasonal changes in sales figures may affect the quantitative data.  Last but not the least and the most deciding factor paucity of time . as they know the identity of interviewer. which may not give a true picture.Sampling technique – Simple Random sampling LIMITATIONS Throughout the study utmost care has been taken to avoid biases. But there is possibility for some discrepancies to come in between due to following limitations:  Respondents may give their biased opinion.  Some questions are quantitative and respondents are answering without understanding it fully.  Assumption is made that views and suggestion given by the respondent are his own perception and idea. errors so as to ensure authenticity and accuracy.