SWOT Analysis

-
This SWOT Analysis looks at the validity in moving forward with the AXITEC entering into Indian market.
(Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.)

criteria examples Strengths Weaknesses criteria examples

Advantages of proposition? Disadvantages of proposition?
Capabilities? 1. Small Dynamic and efficient team. 1. Small team, as a result multi tasking is done by team members, Gaps in capabilities?
Competitive advantages? 2. Flexible on processes and regarding opportunity no dedicated market analysis or marketing team for India. Lack of competitive strength?
USP's (unique selling points)? 3. Low fixed costs, as Axitec does not own its manufacturing 2. No set processes and hence information sharing and procedures Reputation, presence and reach?
facilities, more efficient in economic downturns. are not as effective.
Resources, Assets, People? 4. Able to shift manufacturing from one vendor to another and 3. Since Axitec does not own manufacturing facilities the products
Financials?
Experience, knowledge, data? increase capacities quickly, when needed. are always higher in cost as compared to others who Own known vulnerabilities?
Financial reserves, likely returns? 5. German company with an established brand. manufacture themselves. Timescales, deadlines and
Marketing - reach, distribution, 6. Focus on quality and generally well accepted by existing 4. India is a cost competitive market , hence the cost difference is pressures?
awareness? customers. Normal module offers additional ammonia, salt mist detrimental to a lot of customers Cashflow, start-up cash-drain?
Innovative aspects? resistance and PID resistance certifications which other Chinese 5. Brand relatively unknown in India Continuity, supply chain
Location and geographical? manufacturers do not offer for their normal products. 6. Not very active in selling through social media. robustness?
7. Axitec modules have consistently been tested to give rated or 7. Standard marketing techniques
Price, value, quality? Effects on core activities,
higher than rated outputs in real life conditions, but this is not 8. The solar PV modules are mainly manufactured in china and
Accreditations, qualifications, the cases with a lot of small Chinese module suppliers. some customers question the claim of higher qualities by a distraction?
certifications? 8. Longest manufacturing warranty and highest outputs after German company. Reliability of data, plan
Processes, systems, IT, 5years till the 25th year 9. Does not figure in the Bloomberg Tier rating system. predictability?
communications? 9. Strong dealership network on existing markets 10. Very small technical team Morale, commitment, leadership?
Cultural, attitudinal, behavioural? 10. Establishing a stock (in FTWZ warehouse) of Solar PV modules 11. Takes relatively more time to manufacture and send products as Accreditations, etc?
Management cover, succession? in India , in Mumbai, for inspection by customer and quick compared to existing Chinese players Processes and systems, etc?
delivery. 12. Hardly any existing dealers in India
Philosophy and values? Management cover, succession?

criteria examples Opportunities Threats criteria examples

Market developments? Political effects?
Competitors' vulnerabilities? 1. 100 GW over all solar market in India (2022)
1. Cheaper Chinese modules with huge manufacturing capacities, Legislative effects?
Industry or lifestyle trends? 2. Strong focus by government to push solar power. Environmental effects?
3. 40GW of rooftop solar market (out of the 100GW) government subsidies, cheap labour and cheap debt.
Technology development and 2. Solar World of Germany already exists in the premium solar PV IT developments?
4. Relatively untapped , premium market for solar PV modules
innovation? 5. Possible tie ups with European financing agencies like PE funds market with own manufacturing in Europe. Competitor intentions - various?
Global influences? and VC and debt financing agencies which are investing in solar 3. Reduced solar targets by the government. Market demand?
New markets, vertical, horizontal? projects in India 4. Cheaper Thin film solar PV modules being pushed by US based New technologies, services, ideas?
Niche target markets? 6. Possible tie ups with European and US based multi-national companies and US based financing agencies. Vital contracts and partners?
5. Local module manufacturers are pushing for subsidies and can
Geographical, export, import? companies who are doing home projects and contracts, and Sustaining internal capabilities?
would be more comfortable with German company than Chinese become cost competitive with better manufacturing technologies
New USP's? and processes. Obstacles faced?
Tactics: eg, surprise, major company Insurmountable weaknesses?
contracts?
7. Possible tie ups with local vendors and dealers already in Indian 6. Chinese manufacturers also in process of establishing Loss of key staff?
markets . warehouses in FTWZ zones.
Business and product development? 8. Possible tie ups with consultants who can push for higher Sustainable financial backing?
7. High efficiency modules being offered by some companies like
Information and research? warranty requirements in specifications. Panasonic and LG, may become popular later.
Economy - home, abroad?
Partnerships, agencies, distribution? 9. Rural and microgrid solar projects being funded by international 8. Already some project developers are asking for MNRE (ministry Seasonality, weather effects?
Volumes, production, economies? agencies. of new and renewable energy) certifications for the solar PV
Seasonal, weather, fashion 10. Focus on smaller projects where the difference in cost of total products, which will need to be done for Axitec modules as well.
influences? purchase of solar modules may not be very substantial. They are
currently catered by domestic module producers, who are willing
to quote competitive prices for smaller quantities.

Please Note- 1. Solar PV modules, solar modules, Solar panels have the same meaning and may have been interchangeably used in the above document.
2. FTWZ- free trade warehousing zone.
3. It is already being anticipated that 100 GW target may not be feasible and the target may be reduced by 30%.