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2010 Annual Game Survey Survey Results of 500 Kewlbox.com Users Created by Blockdot, Inc. Biz:
2010 Annual Game Survey Survey Results of 500 Kewlbox.com Users Created by Blockdot, Inc. Biz:

2010 Annual Game Survey

2010 Annual Game Survey Survey Results of 500 Kewlbox.com Users Created by Blockdot, Inc. Biz: www.blockdot.com

Survey Results of 500 Kewlbox.com Users Created by Blockdot, Inc.

Results of 500 Kewlbox.com Users Created by Blockdot, Inc. Biz: www.blockdot.com Fun: www.kewlbox.com All

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Are You a Gamer? Most of us are, but we’re not

Are You a Gamer?

Most of us are, but we’re not the “gamers” you may be thinking about. The old concept of a teenage boy glued to a game console has been blown away by the mass-market casual online game player. These online players are engrossed in quick-play engagements that can last from 5 to 45 minutes per user session.

Casual online games are being leveraged as rich content for portals and brand sites. It is the driving force behind the growing app business on the Apple iPhone, Android, and other smart devices. Whether you admit it or not, these gamers are you.

We Love Games

Blockdot is one of the largest and most recognized Advergaming companies in the US, and we create exactly the kind of casual, fun games that are driving this movement. In addition to creating games, we manage two game portals, www.kewlbox.com and www.boxerjam.com, where millions of players play.

Our Survey

In the spring of 2010, Blockdot conducted our third survey with 500 game players on Kewlbox.com; our goal was to gain insights about their gaming lifestyle and behaviors. Our survey revealed some interesting findings, confirming some of what you may believe and likely breaking down misconceptions about gamers.

and likely breaking down misconceptions about gamers. All information © 2010, Blockdot, Inc, a Media General,
and likely breaking down misconceptions about gamers. All information © 2010, Blockdot, Inc, a Media General,

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Key Findings from the 2010 Survey • Online versions of Traditional
2010 Game Survey – Kewlbox.com Key Findings from the 2010 Survey • Online versions of Traditional
2010 Game Survey – Kewlbox.com Key Findings from the 2010 Survey • Online versions of Traditional

Key Findings from the 2010 Survey

Online versions of Traditional Board Games remain one of the most popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games.

Most desired feature in games is the ability to earn trophies and achievements.

Most dramatic shift in the survey since 2008: First-Person Shooter games, once very strong with males, are now losing appeal. 20% decline in positive intent to play and 70% increase in negative intent.

Puzzle games remain extremely popular with female players. Action-Puzzle games is a growing genre for both males and females.

Despite the growing attention focused on multi-player games, most people still prefer single-player game play.

The following pages are the results of our 2010 Survey. We hope you find it informative and will reach out to Blockdot to help you on your next gaming adventure.

out to Blockdot to help you on your next gaming adventure. All information © 2010, Blockdot,

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Action Genre: Platform / Maze / Adventure / Fighting Action games
2010 Game Survey – Kewlbox.com Action Genre: Platform / Maze / Adventure / Fighting Action games

Action Genre: Platform / Maze / Adventure / Fighting

Action Genre: Platform / Maze / Adventure / Fighting Action games star the player in the

Action games star the player in the exploration of fantasy worlds. Player can run, jump, climb or leap, with the goal of discovering the doorway or exit into the next stage or level. Generally these games feature cute characters battling a cast of "baddies" and often involve a simple plot.

a cast of "baddies" and often involve a simple plot. All information © 2010, Blockdot, Inc,
a cast of "baddies" and often involve a simple plot. All information © 2010, Blockdot, Inc,
a cast of "baddies" and often involve a simple plot. All information © 2010, Blockdot, Inc,
a cast of "baddies" and often involve a simple plot. All information © 2010, Blockdot, Inc,
a cast of "baddies" and often involve a simple plot. All information © 2010, Blockdot, Inc,

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Action Genre: Platform Games Players explore a world where they can
2010 Game Survey – Kewlbox.com Action Genre: Platform Games Players explore a world where they can

Action Genre: Platform Games

2010 Game Survey – Kewlbox.com Action Genre: Platform Games Players explore a world where they can

Players explore a world where they can run, jump, or climb, with the goal of discovering the doorway or exit into the next stage or level. Games generally involve moving from left to right and jumping on platforms.

Sample Videos:

Verizon: V-Train Caper

Body By Milk: Refuel Rampage

Kimberly-Clark / Kotex: K.T.’s Impossi-Bubble Adventures

Innisbrook: Monkey Mayhem

SBC: Braving The Elements • Innisbrook: Monkey Mayhem Client: Body By Milk Client: Verizon 55% 27%

Client: Body By Milk

Client: Verizon

55% 27% 18%
55%
27%
18%
Mayhem Client: Body By Milk Client: Verizon 55% 27% 18% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

74% 14% 12%
74%
14%
12%
Intent To Play Neutral Female Negative Intent 74% 14% 12% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 74% 14% 12% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 74% 14% 12% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Action Genre: Adventure Games Games that take players on a journey
2010 Game Survey – Kewlbox.com Action Genre: Adventure Games Games that take players on a journey

Action Genre: Adventure Games

Games that take players on a journey in which they visit strange lands and find
Games that take players on a journey in which they
visit strange lands and find keys to unlock
doors. Often they gather inventory to solve puzzles.
The combination of inventory items helps the players
move on to hidden areas to discover more mysteries.
Sample Videos:
• DIRECTV: Super Sleuth
• Nokia: Snow Traxx
Client: LEGO

LEGO: Lava Showdown

HP: Diego Smart

Client: DIRECTV
Client: DIRECTV
59% 24% 17%
59%
24%
17%
Showdown • HP: Diego Smart Client: DIRECTV 59% 24% 17% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

73% 14% 13%
73%
14%
13%
Intent To Play Neutral Female Negative Intent 73% 14% 13% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 73% 14% 13% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 73% 14% 13% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Action Genre: Fighting Games These games feature one-on-one fighting with punching,
2010 Game Survey – Kewlbox.com Action Genre: Fighting Games These games feature one-on-one fighting with punching,

Action Genre: Fighting Games

These games feature one-on-one fighting with punching, kicking, and special moves. Games in this style
These games feature one-on-one fighting with
punching, kicking, and special moves. Games in this
style typically have a time limit and consist of a specific
number of rounds. In general, the object is to drain an
opponent's life meter to win each round or bout.
Sample Videos:
• Lipton: The Way of the Brisk
• MTV: Crank Deathmatch

Pepsi: Straw Fight

Taco Bell: Taco Fu

Universal Pictures: Bighouse Beatdown

77% 12% 11%
77%
12%
11%
Fu • Universal Pictures: Bighouse Beatdown 77% 12% 11% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

Client: Taco Bell

Client: Pepsi

44% 40% 16%
44%
40%
16%
Intent Client: Taco Bell Client: Pepsi 44% 40% 16% Positive Intent To Play Neutral Male Negative

Positive Intent To Play

Bell Client: Pepsi 44% 40% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Client: Pepsi 44% 40% 16% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Puzzle Genre: Action / Word / Math / Trivia Puzzle games
2010 Game Survey – Kewlbox.com Puzzle Genre: Action / Word / Math / Trivia Puzzle games

Puzzle Genre: Action / Word / Math / Trivia

– Kewlbox.com Puzzle Genre: Action / Word / Math / Trivia Puzzle games are generally those

Puzzle games are generally those that rely on the manipulation of objects to find a solution. This also covers the use of letters, numbers, and trivia knowledge to find a solution. There is often a predetermined best solution.

a solution. There is often a predetermined best solution. All information © 2010, Blockdot, Inc, a
a solution. There is often a predetermined best solution. All information © 2010, Blockdot, Inc, a
a solution. There is often a predetermined best solution. All information © 2010, Blockdot, Inc, a

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Puzzle Genre: Action Puzzle Games These puzzle games rely on manipulation
2010 Game Survey – Kewlbox.com Puzzle Genre: Action Puzzle Games These puzzle games rely on manipulation

Puzzle Genre: Action Puzzle Games

These puzzle games rely on manipulation of moving objects within a single screen or play
These puzzle games rely on manipulation of moving
objects within a single screen or play area. Players
usually have to fit or position pieces as quickly as
possible in order to eliminate groups of similar pieces.
Sample Videos:
• American Airlines: We Know Why You Fly
• Sonic: Flavor Shot
• M&M’s: Flip the Mix
Client: Oreo

Kotex: Ms. Match

Universal Pictures: Land of the Lost

Kotex: Ms. Match • Universal Pictures: Land of the Lost Client: Universal Pictures 93% 5% 3%

Client: Universal Pictures

93% 5% 3%
93%
5%
3%
Land of the Lost Client: Universal Pictures 93% 5% 3% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

89% 5% 5%
89%
5%
5%
Intent To Play Neutral Female Negative Intent 89% 5% 5% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 89% 5% 5% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Negative Intent 89% 5% 5% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Puzzle Genre: Word Puzzle Games Word Puzzle games are those that

Puzzle Genre: Word Puzzle Games

Word Puzzle games are those that involve creating or forming words in order to solve
Word Puzzle games are those that
involve creating or forming words
in order to solve the puzzle.
Sample Videos:
• Microsoft / Bing: Spelling Bee
• Blockdot: Chicktionary for iPad
• Lands’ End: ShoreLiners

Clorox: Seek and Sanitize

Old El Paso: El Tacodor

Client: Old El Paso

Client: Blockdot

El Paso: El Tacodor Client: Old El Paso Client: Blockdot Client: Microsoft / Bing 91% 5%
El Paso: El Tacodor Client: Old El Paso Client: Blockdot Client: Microsoft / Bing 91% 5%

Client: Microsoft / Bing

91% 5% 4%
91%
5%
4%
Paso Client: Blockdot Client: Microsoft / Bing 91% 5% 4% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

75% 15% 10%
75%
15%
10%
Intent To Play Neutral Female Negative Intent 75% 15% 10% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 75% 15% 10% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 75% 15% 10% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Puzzle Genre: Math or Number Puzzle Games These puzzles involve adding,
2010 Game Survey – Kewlbox.com Puzzle Genre: Math or Number Puzzle Games These puzzles involve adding,

Puzzle Genre: Math or Number Puzzle Games

These puzzles involve adding, subtracting, multiplying, or dividing numbers in order to solve them. Sample
These puzzles involve adding,
subtracting, multiplying, or dividing
numbers in order to solve them.
Sample Videos:
• Kraft / Ritz: Arithmetiles
• Kraft / 1000 Calorie Packs: Da Numba
• GlaxoSmithKline: Alli Perfect Plate

Clorox: Sparkling Sudoku

Client: Clorox

Client: Kraft / Ritz

Client: GlaxoSmithKline

60% 21% 19%
60%
21%
19%
Client: Kraft / Ritz Client: GlaxoSmithKline 60% 21% 19% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

64% 20% 16%
64%
20%
16%
Intent To Play Neutral Female Negative Intent 64% 20% 16% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 64% 20% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 64% 20% 16% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Puzzle Genre: Trivia Games Trivia games traditionally offer several questions that

Puzzle Genre: Trivia Games

Trivia games traditionally offer several questions that can cover a wide assortment of subjects. Sample
Trivia games traditionally offer several questions that
can cover a wide assortment of subjects.
Sample Videos:
A&E: Hammer It Home
Baskin-Robbins: Find The Pink Spoon
Microsoft: Discover the World with Matt Lauer
Microsoft / Bing: Time Capsule
Microsoft / Bing: CrossWire

VISA: Financial Soccer

Client: Unilever I Can’t Believe It’s Not Butter

Soccer Client: Unilever I Can’t Believe It’s Not Butter Client: Baskin-Robbins 70% 15% 14% Positive Intent
Soccer Client: Unilever I Can’t Believe It’s Not Butter Client: Baskin-Robbins 70% 15% 14% Positive Intent

Client: Baskin-Robbins

70% 15% 14%
70%
15%
14%
It’s Not Butter Client: Baskin-Robbins 70% 15% 14% Positive Intent To Play Neutral Female Negative Intent

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

58% 25% 16%
58%
25%
16%
Intent To Play Neutral Female Negative Intent 58% 25% 16% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 58% 25% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 58% 25% 16% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Racing Genre: General / Demolition Racing games have players controlling a
2010 Game Survey – Kewlbox.com Racing Genre: General / Demolition Racing games have players controlling a

Racing Genre: General / Demolition

Survey – Kewlbox.com Racing Genre: General / Demolition Racing games have players controlling a vehicle or

Racing games have players controlling a vehicle or object in which the goal is to win the race by beating other vehicles, objects, or a qualifying time.

by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a
by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a
by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a
by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a
by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a
by beating other vehicles, objects, or a qualifying time. All information © 2010, Blockdot, Inc, a

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Racing Genre: General Racing Games Racing games have players controlling vehicles
2010 Game Survey – Kewlbox.com Racing Genre: General Racing Games Racing games have players controlling vehicles

Racing Genre: General Racing Games

Racing games have players controlling vehicles (cars, spaceships, boats, etc.) to win a race against
Racing games have players controlling vehicles (cars,
spaceships, boats, etc.) to win a race against other
vehicles. The goal could be to simply place first in a
race or beat a particular time on a track.
Sample Videos:
General Motors / Chevrolet: Costal Cruisin’
Unilever / Degree Men’s Deodorant: Degree V12 Challenge
Nokia: Sketchy Snow Sledding

Client: General Motors / Chevrolet

Panasonic: Extraction Reaction

LEGO: Tunnel Run

Client: Unilever / Degree Men’s Deodorant

45% 29% 26%
45%
29%
26%
Client: Unilever / Degree Men’s Deodorant 45% 29% 26% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

64% 21% 15%
64%
21%
15%
Intent To Play Neutral Female Negative Intent 64% 21% 15% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 64% 21% 15% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 64% 21% 15% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Racing Genre: Demolition, Combat, Endurance Games These games involve a straightforward
2010 Game Survey – Kewlbox.com Racing Genre: Demolition, Combat, Endurance Games These games involve a straightforward

Racing Genre: Demolition, Combat, Endurance Games

These games involve a straightforward demolition competition or competing in races and/or traveling from Point
These games involve a straightforward demolition
competition or competing in races and/or traveling
from Point A to Point B, with points awarded for
wrecking an opponent's vehicle or surviving the
course.
Sample Videos:
Home Depot: Mower Mayhem

Skittles / Starburst: Penguin Downhill Racing

Nokia / MetroPCS: Street Cred

Universal Pictures: Baby Mama

Client: Home Depot

Client: Skittles / Starburst

Baby Mama Client: Home Depot Client: Skittles / Starburst • LEGO: Galaxy City Getaway • LEGO:
• LEGO: Galaxy City Getaway • LEGO: Tunnel Run 67% 18% 15%
• LEGO: Galaxy City Getaway
• LEGO: Tunnel Run
67%
18%
15%
Galaxy City Getaway • LEGO: Tunnel Run 67% 18% 15% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

53% 31% 16%
53%
31%
16%
Intent To Play Neutral Female Negative Intent 53% 31% 16% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 53% 31% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 53% 31% 16% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Shooting Genre: First Person / Fixed Screen Games that involve the
2010 Game Survey – Kewlbox.com Shooting Genre: First Person / Fixed Screen Games that involve the

Shooting Genre: First Person / Fixed Screen

– Kewlbox.com Shooting Genre: First Person / Fixed Screen Games that involve the shooting of projectiles

Games that involve the shooting of projectiles and the avoiding of enemy projectiles.

of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media
of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media
of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media
of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media
of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media
of projectiles and the avoiding of enemy projectiles. All information © 2010, Blockdot, Inc, a Media

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Shooter Genre: First-Person Shooter Games In this game genre, you are
2010 Game Survey – Kewlbox.com Shooter Genre: First-Person Shooter Games In this game genre, you are

Shooter Genre: First-Person Shooter Games

In this game genre, you are looking through the character's eyes while using various forms
In this game genre, you are looking through the
character's eyes while using various forms of
projectile weapons. This often involves the scrolling of
screens or moving throughout an environment.
Sample Videos:
Lionsgate: Rambo – The Fight Continues
T.G.I. Friday’s: Bovinator
Kellogg’s: Fruity Face Off

Client: Lionsgate

Client: T.G.I. Friday’s

Ritz: Touchdown Toss

S. C. Johnson: Power Sprayer Showdown

63% 20% 17%
63%
20%
17%
• S. C. Johnson: Power Sprayer Showdown 63% 20% 17% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

55% 29% 16%
55%
29%
16%
Intent To Play Neutral Female Negative Intent 55% 29% 16% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 55% 29% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 55% 29% 16% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Shooter Genre: Fixed-Screen Shooter Games The Fixed-Screen Shooter represents the
2010 Game Survey – Kewlbox.com Shooter Genre: Fixed-Screen Shooter Games The Fixed-Screen Shooter represents the

Shooter Genre: Fixed-Screen Shooter Games

The Fixed-Screen Shooter represents the earliest form of shooter in gaming history. It involves shooting
The Fixed-Screen Shooter represents the earliest
form of shooter in gaming history. It involves
shooting objects or characters and avoiding being
shot within a single-screen playing area. There is no
scrolling involved.
Sample Videos:
• Baskin-Robbins: Office Invaders
• Dunkin’ Donuts: Ski Slope Showdown

Client: Baskin-Robbins

Client: Kraft / Ritz

Roche: Cell Invasion Rave

Verizon: Moon Monkey XI

• Kraft / Ritz: Snowball Showdown • Anheuser-Busch: Berry Brawl 53% 27% 20%
• Kraft / Ritz: Snowball Showdown
• Anheuser-Busch: Berry Brawl
53%
27%
20%
Showdown • Anheuser-Busch: Berry Brawl 53% 27% 20% Positive Intent To Play Neutral Female Negative Intent

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

63% 20% 3%
63%
20%
3%
Intent To Play Neutral Female Negative Intent 63% 20% 3% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 63% 20% 3% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Negative Intent 63% 20% 3% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Board / Card / Dice / Casino /
2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Board / Card / Dice / Casino /

Traditional Parlor Genre: Board / Card / Dice / Casino / Puzzle / Mechanical

These games are based on board games, card games, or other forms of non-electronic games.
These games are based on board games, card games, or other forms of non-electronic games.
games, card games, or other forms of non-electronic games. All information © 2010, Blockdot, Inc, a
games, card games, or other forms of non-electronic games. All information © 2010, Blockdot, Inc, a
games, card games, or other forms of non-electronic games. All information © 2010, Blockdot, Inc, a
games, card games, or other forms of non-electronic games. All information © 2010, Blockdot, Inc, a
games, card games, or other forms of non-electronic games. All information © 2010, Blockdot, Inc, a

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Board Games These games are based on board
2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Board Games These games are based on board

Traditional Parlor Genre: Board Games

These games are based on board games, card games, or other forms of non-electronic games
These games are based on board games, card
games, or other forms of non-electronic games
played in the home.
Sample Videos:
A&E: Hammer It Home
Kraft / Post Cereal: Monster Rumble
M&M’s: Red vs. Green
Kraft / Wheat Thins: Snack Squares

Client: A&E

Client: Kraft / Wheat Thins

WebMD: Beat The Urge

88% 8% 4%
88%
8%
4%
Kraft / Wheat Thins • WebMD: Beat The Urge 88% 8% 4% Positive Intent To Play

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

80% 13% 7%
80%
13%
7%
Intent To Play Neutral Female Negative Intent 80% 13% 7% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 80% 13% 7% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Negative Intent 80% 13% 7% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Card Games Card games offer users the chance

Traditional Parlor Genre: Card Games

Card games offer users the chance to play a variety of card games on the
Card games offer users the chance to play a
variety of card games on the computer or
console. Example: Solitaire, Poker, Poker Solitaire.
Sample Videos:
• BusinessWeek: Small Biz Big Deal
• Blockdot: Blackjack Elf
• I-Won!: Gryphon Hearts
• Nickelodeon: SpongeBob SquarePants: Go Fish
Client: Nickelodeon
SpongeBob SquarePants: Go Fish Client: Nickelodeon Client: BusinessWeek 89% 6% 5% Positive Intent To Play
SpongeBob SquarePants: Go Fish Client: Nickelodeon Client: BusinessWeek 89% 6% 5% Positive Intent To Play

Client: BusinessWeek

89% 6% 5%
89%
6%
5%
Fish Client: Nickelodeon Client: BusinessWeek 89% 6% 5% Positive Intent To Play Neutral Female Negative Intent

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

82% 9% 9%
82%
9%
9%
Intent To Play Neutral Female Negative Intent 82% 9% 9% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 82% 9% 9% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Negative Intent 82% 9% 9% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Social Dice Games These games are based on

Traditional Parlor Genre: Social Dice Games

These games are based on people taking turns rolling dice strategically or for fun. Sample
These games are based on people taking turns rolling
dice strategically or for fun.
Sample Videos:
• P&G / Prilosec OTC: Bunco Central
• Turbine / Lord Of The Rings Online: King Under The Mountain

Client: P&G / Prilosec OTC

King Under The Mountain Client: P&G / Prilosec OTC Client: Turbine / Lord of the Rings

Client: Turbine / Lord of the Rings Online

65% 19% 16%
65%
19%
16%
OTC Client: Turbine / Lord of the Rings Online 65% 19% 16% Positive Intent To Play

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

52% 30% 18%
52%
30%
18%
Intent To Play Neutral Female Negative Intent 52% 30% 18% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 52% 30% 18% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 52% 30% 18% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Casino Games Casino games are games you would
2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Casino Games Casino games are games you would

Traditional Parlor Genre: Casino Games

Casino games are games you would normally find in Las Vegas. Example: Slots, Keno, Craps,
Casino games are games you would normally find in
Las Vegas. Example: Slots, Keno, Craps, Roulette.
Sample Videos:
• iWon!: Diamond Slots

Client: iWon!

50% 30% 20%
50%
30%
20%
• iWon!: Diamond Slots Client: iWon! 50% 30% 20% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

61% 23% 16%
61%
23%
16%
Intent To Play Neutral Female Negative Intent 61% 23% 16% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 61% 23% 16% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 61% 23% 16% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Traditional Puzzle Games Games in which you push
2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Traditional Puzzle Games Games in which you push

Traditional Parlor Genre: Traditional Puzzle Games

Games in which you push or slide puzzle pieces to form a picture. Sample Videos:
Games in which you push or slide puzzle pieces to
form a picture.
Sample Videos:
• Crest: Swappers – Bright Solutions
• Travelocity: Scenery Scramble
• Kraft / Lunchables: Transformers
• Universal Pictures: American Pie Video Swapper

Client: Travelocity

Client: Kraft / Lunchables

71% 17% 12%
71%
17%
12%
Client: Travelocity Client: Kraft / Lunchables 71% 17% 12% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

53% 29% 18%
53%
29%
18%
Intent To Play Neutral Female Negative Intent 53% 29% 18% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 53% 29% 18% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 53% 29% 18% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Photo Games Games in which photos are the

Traditional Parlor Genre: Photo Games

Games in which photos are the primary subject matter and you must search for differences
Games in which photos are the primary subject
matter and you must search for differences and
hidden objects, or determine what the object in the
photo actually is.
Sample Videos:
Paramount Pictures: Buttons in Time
Panasonic: Treat It Or Eat It

Lindt & Sprüngli Chocolates: Gold Bunny Hunt

Client: Lindt & Sprüngli

Orlando Convention Bureau: Find My Smile

Sprüngli • Orlando Convention Bureau: Find My Smile Client: Orlando Convention Bureau 61% 21% 18% Positive
Sprüngli • Orlando Convention Bureau: Find My Smile Client: Orlando Convention Bureau 61% 21% 18% Positive

Client: Orlando Convention Bureau

61% 21% 18%
61%
21%
18%
My Smile Client: Orlando Convention Bureau 61% 21% 18% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

47% 27% 26%
47%
27%
26%
Intent To Play Neutral Female Negative Intent 47% 27% 26% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 47% 27% 26% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 47% 27% 26% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Mechanical Arcade Games Games that feature a three-dimensional
2010 Game Survey – Kewlbox.com Traditional Parlor Genre: Mechanical Arcade Games Games that feature a three-dimensional

Traditional Parlor Genre: Mechanical Arcade Games

Games that feature a three-dimensional environment/table that is very similar to a real game. Example:
Games that feature a three-dimensional
environment/table that is very similar to a real
game. Example: Pinball, Bowling, Shuffleboard,
Air Hockey, Darts, Pool.
Sample Videos:
• Verizon: Alphabet Lanes
• Verizon: Kachong
• Kraft / Ritz: Ritz Touchdown Toss

Turbine / Lord of the Rings Online: Swig and Toss

Client: Turbine / Lord of the Rings Online

Client: Verizon

61% 20% 19%
61%
20%
19%
/ Lord of the Rings Online Client: Verizon 61% 20% 19% Positive Intent To Play Neutral

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

76% 16% 8%
76%
16%
8%
Intent To Play Neutral Female Negative Intent 76% 16% 8% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 76% 16% 8% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Negative Intent 76% 16% 8% Positive Intent To Play Neutral Male Negative Intent All information ©

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other: SIM / Twitch / Music / Tempo / Sports /
2010 Game Survey – Kewlbox.com Other: SIM / Twitch / Music / Tempo / Sports /

Other: SIM / Twitch / Music / Tempo / Sports / Time Management / Decision Tree

/ Music / Tempo / Sports / Time Management / Decision Tree Many games break the

Many games break the genre mold. They are often genre builders and define a new, exciting way of playing games.

builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,
builders and define a new, exciting way of playing games. All information © 2010, Blockdot, Inc,

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Simulation (Sims) Games A Simulation game is any game
2010 Game Survey – Kewlbox.com Other Genre: Simulation (Sims) Games A Simulation game is any game

Other Genre: Simulation (Sims) Games

Survey – Kewlbox.com Other Genre: Simulation (Sims) Games A Simulation game is any game in which

A Simulation game is any game in which the player is required to replicate a real-life situation (i.e. run a business, manage a professional sports team, train a horse to victory, etc.), even if the simulation is of a fictitious activity (piloting a spacecraft).

Sample Videos:

Kraft / Fruity Pebbles: Peb Pals

Crystal Light: Crystal Light Oasis

Old Navy: Star of the Store

Oreo: Double Stuf DSRL

Old Navy: Star of the Store • Oreo: Double Stuf DSRL Client: Kraft / Fruity Pebbles

Client: Kraft / Fruity Pebbles

Client: Old Navy

41% 37% 22%
41%
37%
22%
Kraft / Fruity Pebbles Client: Old Navy 41% 37% 22% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

48% 30% 22%
48%
30%
22%
Intent To Play Neutral Female Negative Intent 48% 30% 22% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 48% 30% 22% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 48% 30% 22% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Twitch Twitch gameplay tests a user’s reaction time and

Other Genre: Twitch

2010 Game Survey – Kewlbox.com Other Genre: Twitch Twitch gameplay tests a user’s reaction time and

Twitch gameplay tests a user’s reaction time and precision. The active game element is often in the form of a power meter, but it can also involve hitting quick pop-ups.

Sample Videos:

Kraft / Ritz: Ritz Snack Shot

La Quinta: LQ Challenge

Universal Pictures: Smokin’ Aces

Panasonic: Crazy CAT Scan

Pictures: Smokin’ Aces • Panasonic: Crazy CAT Scan Client: Kraft / Ritz Client: Motorola 52% 27%

Client: Kraft / Ritz

Aces • Panasonic: Crazy CAT Scan Client: Kraft / Ritz Client: Motorola 52% 27% 21% Positive
Aces • Panasonic: Crazy CAT Scan Client: Kraft / Ritz Client: Motorola 52% 27% 21% Positive

Client: Motorola

52% 27% 21%
52%
27%
21%
CAT Scan Client: Kraft / Ritz Client: Motorola 52% 27% 21% Positive Intent To Play Neutral

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

51% 28% 21%
51%
28%
21%
Intent To Play Neutral Female Negative Intent 51% 28% 21% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 51% 28% 21% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 51% 28% 21% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Tempo or Music Games Games that involve music or
2010 Game Survey – Kewlbox.com Other Genre: Tempo or Music Games Games that involve music or

Other Genre: Tempo or Music Games

Games that involve music or tempo as a key element of game play. Sample Videos:
Games that involve music or tempo
as a key element of game play.
Sample Videos:
• INXS: Bang the Drum
• VH1: Drop The Beat
• Kraft / Ritz: Rock The Block
• DIY: Nail The Stud
• KFC: Grilled Chicken Dance Game
Client: Kraft / Ritz
Client: Kraft / Lunchables
Dance Game Client: Kraft / Ritz Client: Kraft / Lunchables Client: VH1 51% 28% 21% Positive

Client: VH1

51% 28% 21%
51%
28%
21%
/ Ritz Client: Kraft / Lunchables Client: VH1 51% 28% 21% Positive Intent To Play Neutral

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

49% 29% 22%
49%
29%
22%
Intent To Play Neutral Female Negative Intent 49% 29% 22% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 49% 29% 22% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 49% 29% 22% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Sports Games Sports games allow players to become athletic
2010 Game Survey – Kewlbox.com Other Genre: Sports Games Sports games allow players to become athletic

Other Genre: Sports Games

Sports games allow players to become athletic superstars. Players either control the ball or are
Sports games allow players to become athletic
superstars. Players either control the ball or are
placed in the primary position in each respective
sport (i.e. quarterback, batter, pitcher, etc.).
Sample Videos:
• SBC: Pass or Perish
• SBC: Grab the Glory – 110 Meter Hurdles

VISA: Financial Soccer

Burger King: BK Bobble Bowl

Verizon: Alphabet Lanes

Client: VISA

BK Bobble Bowl • Verizon: Alphabet Lanes Client: VISA Client: Burger King • GDA: Soccer Showdown

Client: Burger King

• GDA: Soccer Showdown 67% 19% 14%
• GDA: Soccer Showdown
67%
19%
14%
Client: Burger King • GDA: Soccer Showdown 67% 19% 14% Positive Intent To Play Neutral Female

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

39% 37% 24%
39%
37%
24%
Intent To Play Neutral Female Negative Intent 39% 37% 24% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 39% 37% 24% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 39% 37% 24% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Time- or Click-Management Games Management games often resemble a
2010 Game Survey – Kewlbox.com Other Genre: Time- or Click-Management Games Management games often resemble a

Other Genre: Time- or Click-Management Games

Management games often resemble a simulation experience in which the user must click or manipulate
Management games often resemble a simulation
experience in which the user must click or
manipulate items to take care of them. These
games usually take place over a period of time
when the user is managing resources.
Sample Videos:
Old Navy: Star of the Store
Microsoft / Bing: Taxi Wrangler

Client: Universal Pictures

Universal Pictures: American Pie Beer Chugger

Universal Pictures: Sunbathing 101

Client: Microsoft / Bing

58% 26% 16%
58%
26%
16%
Sunbathing 101 Client: Microsoft / Bing 58% 26% 16% Positive Intent To Play Neutral Female Negative

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

55% 30% 15%
55%
30%
15%
Intent To Play Neutral Female Negative Intent 55% 30% 15% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 55% 30% 15% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 55% 30% 15% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Other Genre: Decision-Tree Games In these puzzle-style games, a user must
2010 Game Survey – Kewlbox.com Other Genre: Decision-Tree Games In these puzzle-style games, a user must

Other Genre: Decision-Tree Games

In these puzzle-style games, a user must choose between several courses of action in order
In these puzzle-style games, a user must choose
between several courses of action in order to solve a
puzzle or to complete the story.
Sample Videos:
Klondike: Khaki Pants Pete
Lionsgate: Saw IV Trapped
Lands’ End: What’s on Your Horizon Personality Quiz

Client: Lionsgate

Client: Klondike

60% 23% 17%
60%
23%
17%
Oasis Client: Lionsgate Client: Klondike 60% 23% 17% Positive Intent To Play Neutral Female Negative Intent

Positive Intent To Play

Neutral Female
Neutral
Female

Negative Intent

64% 21% 15%
64%
21%
15%
Intent To Play Neutral Female Negative Intent 64% 21% 15% Positive Intent To Play Neutral Male

Positive Intent To Play

Female Negative Intent 64% 21% 15% Positive Intent To Play Neutral Male Negative Intent All information

Neutral

Intent 64% 21% 15% Positive Intent To Play Neutral Male Negative Intent All information © 2010,

Male

Negative Intent

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Web Cameras and Games Do you have a web cam? 13%

Web Cameras and Games

Do you have a web cam?
Do you have a web cam?
13% 57% 30%
13%
57%
30%
Web Cameras and Games Do you have a web cam? 13% 57% 30% Yes – I

Yes – I use it

Games Do you have a web cam? 13% 57% 30% Yes – I use it Yes

Yes – But I do not use it

Female

57% 30% Yes – I use it Yes – But I do not use it Female

No

30% Yes – I use it Yes – But I do not use it Female No
25% 41% 34%
25%
41%
34%
I use it Yes – But I do not use it Female No 25% 41% 34%

Yes – I use it

But I do not use it Female No 25% 41% 34% Yes – I use it

Yes – But I do not use it

Male

41% 34% Yes – I use it Yes – But I do not use it Male

No

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Web Cameras and Games Have you ever used your web cam
2010 Game Survey – Kewlbox.com Web Cameras and Games Have you ever used your web cam

Web Cameras and Games

2010 Game Survey – Kewlbox.com Web Cameras and Games Have you ever used your web cam

Have you ever used your web cam for an online game experience (Augmented Reality)?

1% 19% 29% 51%
1% 19%
29%
51%

Yes I have a web cam and have used it for Augmented Realityonline game experience (Augmented Reality)? 1% 19% 29% 51% Yes I have a web cam, but

Yes I have a web cam, but I have never used it for Augmented RealityYes I have a web cam and have used it for Augmented Reality I do not

I do not have a web cama web cam, but I have never used it for Augmented Reality I do not know

I do not know what Augmented Reality isnever used it for Augmented Reality I do not have a web cam Female 9% 24%

Female

9% 24% 28% 39%
9%
24%
28%
39%

Yes I have a web cam and have used it for Augmented Realitynot know what Augmented Reality is Female 9% 24% 28% 39% Yes I have a web

Yes I have a web cam, but I have never used it for Augmented RealityYes I have a web cam and have used it for Augmented Reality I do not

I do not have a web cama web cam, but I have never used it for Augmented Reality I do not know

I do not know what Augmented Reality isnever used it for Augmented Reality I do not have a web cam Male All information

Male

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? How often do you post your score

How do you play?

2010 Game Survey – Kewlbox.com How do you play? How often do you post your score

How often do you post your score to see how you compare to others?

do you post your score to see how you compare to others? 15% 30% 34% 21%
15% 30% 34% 21%
15%
30%
34%
21%
score to see how you compare to others? 15% 30% 34% 21% Every time Some times

Every time

see how you compare to others? 15% 30% 34% 21% Every time Some times Female Rarely

Some times

Female

to others? 15% 30% 34% 21% Every time Some times Female Rarely Never 19% 19% 22%

Rarely

15% 30% 34% 21% Every time Some times Female Rarely Never 19% 19% 22% 40% Every

Never

19% 19% 22% 40%
19%
19%
22%
40%
Every time Some times Female Rarely Never 19% 19% 22% 40% Every time Some times Male

Every time

Some times Female Rarely Never 19% 19% 22% 40% Every time Some times Male Rarely Never

Some times

Male

Rarely Never 19% 19% 22% 40% Every time Some times Male Rarely Never All information ©

Rarely

Never 19% 19% 22% 40% Every time Some times Male Rarely Never All information © 2010,

Never

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? How many times do you play a

How do you play?

2010 Game Survey – Kewlbox.com How do you play? How many times do you play a

How many times do you play a particular game?

do you play? How many times do you play a particular game? 3% 28% 54% 15%
3% 28% 54% 15%
3%
28%
54%
15%
many times do you play a particular game? 3% 28% 54% 15% 1 time 2-3 times

1 time

do you play a particular game? 3% 28% 54% 15% 1 time 2-3 times 4-5 times

2-3 times

play a particular game? 3% 28% 54% 15% 1 time 2-3 times 4-5 times Female More

4-5 times

Female

game? 3% 28% 54% 15% 1 time 2-3 times 4-5 times Female More than 5 times

More than 5 times

7% 43% 33% 17%
7%
43%
33%
17%
times 4-5 times Female More than 5 times 7% 43% 33% 17% 1 time 2-3 times

1 time

4-5 times Female More than 5 times 7% 43% 33% 17% 1 time 2-3 times 4-5

2-3 times

Female More than 5 times 7% 43% 33% 17% 1 time 2-3 times 4-5 times Male

4-5 times

Male

5 times 7% 43% 33% 17% 1 time 2-3 times 4-5 times Male More than 5

More than 5 times

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? What functionality do you expect from a

How do you play?

2010 Game Survey – Kewlbox.com How do you play? What functionality do you expect from a

What functionality do you expect from a game? (Check all that apply.)

do you expect from a game? (Check all that apply.) 52% 46% 38% 37% 21% Global
52% 46% 38% 37% 21%
52%
46%
38%
37%
21%

Global scoreboards to see how you compare against the worlda game? (Check all that apply.) 52% 46% 38% 37% 21% Scoreboards to see how you

Scoreboards to see how you compare to your friendsGlobal scoreboards to see how you compare against the world Chat Virtual trophies or achievements Ability

the world Scoreboards to see how you compare to your friends Chat Virtual trophies or achievements

Chat

Virtual trophies or achievementsScoreboards to see how you compare to your friends Chat Ability to rank games or give

Ability to rank games or give feedbackto your friends Chat Virtual trophies or achievements Female 46% 46% 39% 36% 14% Global scoreboards

Female

46% 46% 39% 36% 14%
46%
46%
39%
36%
14%

Global scoreboards to see how you compare against the worldrank games or give feedback Female 46% 46% 39% 36% 14% Scoreboards to see how you

Scoreboards to see how you compare to your friendsGlobal scoreboards to see how you compare against the world Chat Virtual trophies or achievements Ability

the world Scoreboards to see how you compare to your friends Chat Virtual trophies or achievements

Chat

Virtual trophies or achievementsScoreboards to see how you compare to your friends Chat Ability to rank games or give

Ability to rank games or give feedbackto your friends Chat Virtual trophies or achievements Male All information © 2010, Blockdot, Inc, a

Male

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? How do you like to play games?

How do you play?

2010 Game Survey – Kewlbox.com How do you play? How do you like to play games?

How do you like to play games? (Check all that apply.)

How do you like to play games? (Check all that apply.) 96% 26% Single player –
96% 26%
96%
26%

Single player – to try and beat the game, my best score, or beat the computer (turn-based game play)do you like to play games? (Check all that apply.) 96% 26% Multi-player – competitive play

Multi-player – competitive play against other peoplemy best score, or beat the computer (turn-based game play) Female 94% 24% Single player –

Female

94% 24%
94%
24%

Single player – to try and beat the game, my best score, or beat the computer (turn-based game play)– competitive play against other people Female 94% 24% Multi-player – competitive play against other people

Multi-player – competitive play against other peoplemy best score, or beat the computer (turn-based game play) Male All information © 2010, Blockdot,

Male

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? When you sit down to play a
2010 Game Survey – Kewlbox.com How do you play? When you sit down to play a

How do you play?

2010 Game Survey – Kewlbox.com How do you play? When you sit down to play a

When you sit down to play a game on your computer, do you — (Check all that apply.)

53% 47%
53%
47%
your computer, do you — (Check all that apply.) 53% 47% Plan to play an individual

Plan to play an individual game

all that apply.) 53% 47% Plan to play an individual game Plan to play several different

Plan to play several different games

Female

51% 49%
51%
49%
game Plan to play several different games Female 51% 49% Plan to play an individual game

Plan to play an individual game

Male

games Female 51% 49% Plan to play an individual game Male Plan to play several games

Plan to play several games

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? Where do you play games? (Check all

How do you play?

2010 Game Survey – Kewlbox.com How do you play? Where do you play games? (Check all

Where do you play games? (Check all that apply.)

you play? Where do you play games? (Check all that apply.) 97% 10% At home Female
97% 10%
97%
10%
Where do you play games? (Check all that apply.) 97% 10% At home Female At work

At home

Female

play games? (Check all that apply.) 97% 10% At home Female At work 91% 20% At

At work

91% 20%
91%
20%
all that apply.) 97% 10% At home Female At work 91% 20% At home Male At

At home

Male

97% 10% At home Female At work 91% 20% At home Male At work All information

At work

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? Would you consider yourself a gamer? (Check

How do you play?

2010 Game Survey – Kewlbox.com How do you play? Would you consider yourself a gamer? (Check

Would you consider yourself a gamer? (Check all that apply.)

you consider yourself a gamer? (Check all that apply.) 50% 50% Yes No Female 51% 49%
50% 50%
50%
50%
consider yourself a gamer? (Check all that apply.) 50% 50% Yes No Female 51% 49% Yes

Yes

yourself a gamer? (Check all that apply.) 50% 50% Yes No Female 51% 49% Yes Male

No

Female

51% 49%
51%
49%
(Check all that apply.) 50% 50% Yes No Female 51% 49% Yes Male No All information

Yes

Male

all that apply.) 50% 50% Yes No Female 51% 49% Yes Male No All information ©

No

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? Many of the games on Kewlbox.com are
2010 Game Survey – Kewlbox.com How do you play? Many of the games on Kewlbox.com are

How do you play?

2010 Game Survey – Kewlbox.com How do you play? Many of the games on Kewlbox.com are

Many of the games on Kewlbox.com are free because they are sponsored by a company. Do you have a positive opinion of companies that sponsor and provide these games for people to play?

76% 18% 7%
76%
18%
7%
and provide these games for people to play? 76% 18% 7% Positive Not Certain Negative 77%

Positive

these games for people to play? 76% 18% 7% Positive Not Certain Negative 77% 14% 9%

Not Certain

games for people to play? 76% 18% 7% Positive Not Certain Negative 77% 14% 9% Positive

Negative

77% 14% 9%
77%
14%
9%
76% 18% 7% Positive Not Certain Negative 77% 14% 9% Positive Not Certain Negative Female Male

Positive

18% 7% Positive Not Certain Negative 77% 14% 9% Positive Not Certain Negative Female Male All

Not Certain

Not Certain Negative 77% 14% 9% Positive Not Certain Negative Female Male All information © 2010,

Negative

Female

Male

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com How do you play? Are you more willing to buy products

How do you play?

2010 Game Survey – Kewlbox.com How do you play? Are you more willing to buy products

Are you more willing to buy products from brands with games?

Are you more willing to buy products from brands with games? 57% 31% 13% Positive Not
57% 31% 13%
57%
31%
13%
to buy products from brands with games? 57% 31% 13% Positive Not Certain Female Negative 64%

Positive

buy products from brands with games? 57% 31% 13% Positive Not Certain Female Negative 64% 22%

Not Certain

Female

brands with games? 57% 31% 13% Positive Not Certain Female Negative 64% 22% 13% Positive Not

Negative

64% 22% 13%
64%
22%
13%
31% 13% Positive Not Certain Female Negative 64% 22% 13% Positive Not Certain Male Negative All

Positive

Positive Not Certain Female Negative 64% 22% 13% Positive Not Certain Male Negative All information ©

Not Certain

Male

Female Negative 64% 22% 13% Positive Not Certain Male Negative All information © 2010, Blockdot, Inc,

Negative

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

2010 Game Survey – Kewlbox.com

2010 Game Survey – Kewlbox.com Time To Level Up! Brands and advertisers recognize that games are

Time To Level Up!

Brands and advertisers recognize that games are an important part of their online marketing mix. These experiences range from casual online “Advergames” to full- fledged sponsored gaming portals, both of which are designed to immerse a user in an entertaining experience while delivering an advertising message.

Blockdot is one of the largest and most renowned Advergaming companies in the US. Since 2001, Blockdot has produced nearly 1,000 games and experiences, generating over 1 billion game plays for the most recognized companies in the world. These games provide high click-through rates and session times that can last 5 to 45 minutes. Chances are you have experienced our work firsthand, but we won’t tell your boss.

We hope you found the survey informative and will reach out to Blockdot to help you on your next gaming adventure.

Log on and goof off - The Blockdot Team

Visit www.blockdot.com for more examples of our capabilities. Visit www.kewlbox.com to play some of our games.

Other ways to connect with Blockdot.

some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway
some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway
some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway
some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway
some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway
some of our games. Other ways to connect with Blockdot . Blockdot 8350 N. Central Expressway

Blockdot

8350 N. Central Expressway Dallas, Texas 75206

214.890.4100

All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visit www.blockdot.com

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