Professional Documents
Culture Documents
The next big move for "stickiness" came when Chip and Dan
Heath, brothers who are university professors, wrote Made to
Stick. They picked up Gladwell's concept of "The Stickiness
Factor" and took it further. They said their objective was to,
"[I]dentify the traits that make ideas sticky, a subject that was
beyond the scope of Gladwell's book" (p. 13).
It all felt like a bad high school pep rally, or sadly enough, like a
contemporary church service. The blunt truth is that too many
sermons today have been reduced to motivational speeches that
could have been delivered by Tony Robbins.
Scripture.
If you are to keep the sermon from sounding like a trivial, self-
indulgent exposition of contemporary culture and human
achievement, you must stick to Scripture.
If you don't engage the listeners, your words will be heard with
their ears but not with their minds and hearts.
So don't shy away from the tension. Provoke it. People will stay
engaged because they want the tension resolved. And when
people are involved in active listening with a purpose (relieving
the tension), your sermon is sure to stick.
Of course many
preachers practice
some form of
unplanned interaction
by simply paying
attention to the lives of various members within the congregation.
This type of interaction is certainly not to be overlooked, and if you
aren't paying attention the lives of the people who attend your
local church then it's time to start.
Those who gather are inundated with other voices during the
week. The voices are not those of innocent bystanders, but rather
they are the voices of those with vested interest in the dollars,
time, and efforts of the Christian believer. And rest assured, in
ways that are not nearly as dramatic as the story of Jesus being
tested in the wilderness to go the easier way, those voices are
promising more for less - all that's required is the embrace of a
new, corresponding identity and vocation.
Despite those voices, the faithful return to this God and this
community to express their worship and be convinced all over
again of the truthfulness of the message we proclaim. All this
should serve as notice: the presence of alternative truth-claims
about what's real and what is not, each backed up as they are
with their own sacred texts and ways of being, reinforces the
urgency and boldness required to issue a concrete challenge in
the act of preaching.
So I want to offer two ways that the challenge can take shape:
1) Prophetic Redescription
Every member of the church is involved in different levels of
accommodation, as it relates to a life-world that is incongruent
with the mission and message of Jesus. This should not be
automatically attributed to disobedience because some people
simply don't know there's another way to think or act in particular
situations. In fact, many people have attended the church's
worship gatherings for a decade and, because the sermons have
simply reinforced the dominant culture of our time (which
sociologist Christian Smith has termed, “Moralistic Therapeutic
Deism”) they have never been made aware of any subversive
implications brought about by their identity and vocation as a
Christian.
Therefore, to quote Brueggemann once again, "The task of the
preacher is to exhibit this particular narrative script of the Bible
and to show how and in what ways life will be reimagined,
redescribed, and relived if this narrative is embraced" (The Word
Militant, 32).
2) Public Testimony
This aspect of the challenge takes seriously the pluralism of our
day. The Christian message is not the only offer of life that people
encounter. The content of the testimony, therefore, must be
specific rather than universal, and persuasive rather than
disaffected.
When the verb form and the noun form are joined, the word takes
on a whole new layer of meaning. So it's within reason to offer a
present-day, working-definition of the Christian Kerygma as:
The lean proclamation that emerges when the historical
events that converged on Jesus are systematized and
invested with theological significance.
Another way to ask the question is: What did the early Christians
proclaim to the non-Christians about the theological significance
of the historical events of Jesus' life, death, and resurrection?
Further, when people who are not Christians show up in the midst
of Christians who are gathered for worship, they are not expecting
a music concert, a tailgate party, a coffeehouse conversation
(though some sort of planned interaction is certainly a good thing),
or anything else of the sort. And if they are expecting those types
of experiences, they won't be around for long because neither the
church's purpose nor its budget can sustain such things for very
long.