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Check your answers with a partner. then try to answer it when after you listen again. Skill Builders: Listening – False Advertising Advanced INSTRUCTIONS Step 1: You will listen to an article about false advertising. Step 3: Read the article. try to answer the questions in your head. Each time you listen. If you don't know an answer. what can advertising do? 3: The article mentions a "grey zone. 1: What is false or misleading advertising? 2: According to the article. then listen again. Skip it. listen again and write the answers this time. As you are listening. and don't worry about understanding everything. which false advertising is actually fraud? 9: Please describe the form of advertising identified as fraud in the article. Listen only.com . The article is four minutes long. Check in your dictionary any unknown words.headsupenglish. Next. Can you understand more? Step 4: Listen! Listen! Listen! Listen to the article on the train or in your free time." What does this mean? 4: How does the article define "sale?" 5: What is psychological pricing? 6: Why can't consumers measure quality or quantity with some words? 7: What is the problem with testimonials? 8: Of all the examples mentioned in the article. Now listen again. you will slowly improve! QUESTIONS Answer the questions to check your comprehension. Step 2: Read and understand the questions. 10: What does the article say about advertising in the conclusion? Heads Up English www. but don't write the answers yet. don't worry.

even an unprofitable price. Heads Up English www. or the same as "premium ice cream?" Does a "light pasta dinner" carry more. Another problem comes with the terms used. Hence governments enact and enforce laws in an attempt to limit such deception. raising questions as to their truthfulness. Skill Builders: Listening – False Advertising Advanced the ARTICLE Have you ever felt cheated or swindled by advertising? Perhaps you bought a product or used a service. Unfortunately. Misleading advertisements have enormous psychological potential. or is pushed aside as inferior in favor of another. in many cases. but in fact carry little tangible meaning. more expensive product. Although the difference in cost is marginal. which also falls under fraud. these have been deemed illegal.headsupenglish. A hard sale often persuades the customer to make the more expensive purchase. Advertising has a hard enough task of causing customers to take action. then you may have been the victim of false or misleading advertising. less. Some words sound great. A company advertises a product or service at a very. very low price. which of course lures in customers. However. Although the reviews look as though they come from ordinary people. One such problem is bait and switch. false advertising falls into a grey zone. Average consumers have no way to know if the product really deserves the positive comments of the testimonies. some discount stores run perpetual sales. The right ad can influence consumers into commercial purchases that they might otherwise avoid. In almost all cases. or the same amount of calories as a "diet pasta dinner?" Because the terms aren't clear. is "deluxe ice cream" better. what precisely does "premium" mean? Or how about "deluxe" or "light?" Therefore. For example. the product is no longer available. especially when they cannot be defined or measured. which by definition is a short-term event.com . consumers have no real way of measuring quality or quantity.99. yet neither was like the initial claims advertised? Perhaps a product or service didn't even come remotely close to meeting your expectations? Perhaps a product or service completely failed to deliver on its promises? If you answered "yes" to any of the above questions. Psychological pricing is another example. Then there are product testimonials. some practices overstep the line. worse. In many cases.00 and another at $99. such as a product priced at $100. with the information or practice somewhat misleading yet not outright illegal. the sale. the former appears significantly more expensive. the people have never even used the product or service. For example. Unfortunately. the testimonies have in fact been bought. becomes more or less permanent. namely to make a purchase. in almost all countries that regulate advertising. However. there are actions which fall outside the grey zone. In other words.

with the information or practice somewhat misleading yet not outright illegal. 6: Some words sound great. Write these words here and give examples. However.com . ANSWERS QUESTIONS 1: Advertising the cheats. 3: Which vocabulary words were unfamiliar? Were you able to understand them through context. Answer these with a partner. even an unprofitable price. swindles. the product is no longer available. then think why one paragraph was easy and another difficult. 10: It has a hard enough task of causing customers to take action. namely to make a purchase. 4: A sale is a short-term event. or doesn't live up to its claims is considered false advertising. 4: Go back to the questions from the first paragraph. 9: A company advertises a product or service at a very. Heads Up English www. 8: Bait and switch also falls under fraud. 7: Although they look as though they come from ordinary people. 2: Can you summarize the article? Don't worry about all the details. or did you have to check a dictionary. 5: When the difference in cost between two produces is marginal. but in fact carry little tangible meaning. or is pushed aside as inferior in favor of another. but one appears more expensive. 2: It can influence consumers into commercial purchases that they might otherwise avoid.headsupenglish. very low price. more expensive product. the testimonies have been bought. 3: False advertising falls into a grey zone. which of course lures in customers. Skill Builders: Listening – False Advertising Advanced EXTENSION ACTIVITIES (optional) 1: Which paragraph was the easiest to listen to? Which paragraph was the most difficult? Look at the vocabulary and sentence structure. but briefly mention in a sentence or two the key points.