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Nitin Verma

09318851668
Set No-3, Block-1,Type-3, Forest Colony,Khalini, Shimla-171002

E-mail: nitinverma_scs97@yahoo.com

Objective
A personable and confident professional with experience in Telecom marketing operations ). Having a
clear understanding of Product management and Promotion. An individual with a proven record of
achievement, capable of making a significant contribution to the profitability of any organization.

Work Experience
Organization : BHARTI AIRTEL LIMITED.
Designation : Executive (Marketing Communications) Circle : HP
Profile : Business Analysis, Products Communication& MIS
Location : Shimla
Duration : Jun 06 – Dec 07
Total Work Exp. : 18 Months

Key Responsibilities & Achievements

Formulation of Business Plans.

• Played a key role in Market Mapping for Rural Expansion and Distribution.
• Design Home Zoning clusters for expanding subscriber base.
• Liaisoning with Technical, Sales Team, Promotional agencies & Consumer panels for
making the product roll outs effective.

Analysis of Product Acquisition

• Undertake analysis of product performance and subscriber behavior.


• Daily Activation Analysis.
• Analysis on different products and recharges.
• Launching of new promos till their completion & credits.

Network Tracking for Bharti Airtel

• A systematic and scientific analysis for identification of cell site wise competition
market share as well as Airtel share through MOC, MTC & SMO CDR data.
• Site wise tracking of Network Utilization, to monitor under utilized sites, high traffic on
sites, increase/decrease capacity of site.
• Site wise tracking of competition base.
• Site wise tracking of PCO, retailers, which clearly indicating alarm where we required
new retailers/PCO.
• Help & Identifying weak markets.

Marcom resposibilities included-

• Marcom – ATLs, BTLs, TTLs, OOH


• Budgeting & Cost Control
• Plan & Execute Marketing programs to support Branded Retail.
• Tactical Communication of Product, Promotions through various media.
• Brand Promotion activities through events & promotion.
• Ensuring high retail visibility through signages & merchandising.
• Planning outdoor sites and timely execution of campaigns.
• Plan & implement sales promotion activities.
• Retail visibility planning and execution HP (Inshop as well as Outshop).
• Handling Outdoor Agency (Outdoor Media - Planning, Execution and Management)
• To organize & manage Events & Promotions for HP.
• To manage the budget for HP marketing activities.
• To make Marketing Plan for launch of the new towns.
• Vendor management for signages, inshop branding & other marketing activities to assuring the
work completes within stipulated time.
• To manage the visibility contests & conduct POP audits.
• Providing marketing support to the sales team and channel partners:
Market Intelligence & MIS (Competition tracking

Skills Summary

• Good knowledge of telecom business flow (specially prepaid).

Work Experience
Organization : Reliance Communications
Designation : Assistant Manager Circle : HP
Profile : Marketing Communication Location : Shimla
Duration : Jan08 – Till Date
Total Work Exp. : 6months
Formulation of Business Plans.

• Played a key role in Market Mapping for Rural Expansion and Distribution.
• Design Home Zoning clusters for expanding subscriber base.
• Liaisoning with Technical, Sales Team, Promotional agencies & Consumer panels for
• making the product roll outs effective

Analysis of Product Acquisition

• Undertake analysis of product performance and subscriber behavior.


• Daily Activation Analysis.
• Analysis on different products and recharges.
• Launching of new promos till their completion & credits.
Marcom resposibilities included-

• Marcom – ATLs, BTLs, TTLs, OOH


• Budgeting & Cost Control
• Plan & Execute Marketing programs to support Branded Retail.
• Tactical Communication of Product, Promotions through various media.
• Brand Promotion activities through events & promotion.
• Ensuring high retail visibility through signages & merchandising.
• Planning outdoor sites and timely execution of campaigns.
• Plan & implement sales promotion activities.
• Retail visibility planning and execution HP (Inshop as well as Outshop).
• Handling Outdoor Agency (Outdoor Media - Planning, Execution and Management)
• To organize & manage Events & Promotions for HP.
• To manage the budget for HP marketing activities.
• To make Marketing Plan for launch of the new towns.
• Vendor management for signages, inshop branding & other marketing activities to assuring the
work completes within stipulated time.
• To manage the visibility contests & conduct POP audits.
• Providing marketing support to the sales team and channel partners:
Market Intelligence & MIS (Competition tracking)

Educational Qualification

• M.B.A from Himachal Pradesh University. (June,2006)

B.A from Himachal Pradesh University (June,2004)

Hobbies

• Net Surfing and Cricket

Personal Information

Date of birth July 24th ,1980

Father’s Name Sh.Kishan Chand Verma


References:
Shiv Kumar Singh- Manager, Marketing Operations, Reliance, Rajasthan
(mob: 09352995645)
Timit Acharya –Circle Head , Essar Retail, Rajasthan
(mob:09783807788)

Nitin Verma