Debashish Sen

C43 ICON TOWERS Mobile:09811949999

DLF PHASE 5, SECTOR 43 debashishsen08@gmail.com
GURGAON- 122002.
Sales and Business Head

Professional Experience

April 2017- To date

Accelot Business Services , Business Transformation Director and CEO , Gurgaon

-Business Head and Management Consultant specialising in accelerating organisational transformations

through coaching ,contracting and advisory services to Large, Medium ,Small Enterprises and Start Ups.
-Responsible for top line growth through digital transformations and by bringing in technology to create Go-
to-market strategies, develop and expand businesses and Engage with Customers ,Employees and Channel.
- Creating core business values and helping B2B companies grow faster, smarter and stronger by solving
business problems, finding new growth opportunities, developing and delivering sales, marketing and
business partnering strategies.
An entrepreneur creating innovative transformation programs to Scale Up organisations and deliver
ambitious Revenue and Profits in a given timeline.

December 2015 to February 2017: G4S Corporate Services , Director Sales and Marketing . Gurgaon

Sales, Marketing and Business Development Head in India with revenue responsibility of INR 3250Cr top line
for all business lines of Manned Secure Solutions, Facility Management Electronic Security and Risk
Consultancy Services.
Key Result Area comprised of how to grow sales, enhance profits, find new growth opportunities, enter new
markets, develop new products and improve financial performance through solid market intelligence, careful
analysis, and creating the right business structure to support the Go to Market Strategy.
This led to more than double digit growth in Manned and Electronic Security and an over whelming 40%
growth in the Facility management Business for the year 2016.

March 2007 to November 2015 : Vodafone India Ltd

1.Dec 2012 to Nov 2015 : AVP &Circle Enterprise Business Head at Delhi NCR.
2.July 2008 to Nov 2012 : General Manager and Circle Enterprise Business Head- West Bengal.
3. March 2007 to June 2008: Head Post-paid Business, Kolkata.

-P&L Head for four business verticals of Enterprise Business- Global Enterprise, National Corporate , SME
and Government for generating revenues and ensuring profits across all product lines of Mobility and Fixed(
all products Wireline and WirelessVoice and Data Business)
-Generated INR 900 Cr revenues for Delhi Circle and earlier INR 300 Cr revenues for West Bengal Circle
thereby ensuring healthy profit margins and double digit year on year revenue growth.
-Always maintained an overwhelming people survey score of 95+ in Engagement and Manager Index across
WB and Delhi for all the years.
-Customer Satisfaction Score grew from 85% to 91% at Delhi .
-In Delhi- Growth in 5% revenue market Share and margins between the years 2012 to 2014. Year on Year
Growth and profits well above market and competition. Was among the top 3 Best Enterprise Circles always .
-In WB : Grew and Maintained Market Leadership Position in Mobility. Awarded with best Circle for Fixed line
Business twice in a row. Always amongst the top 3 best enterprise circle for all the 4 years -2008 to 2011.
May 96 to February 2007 : Xerox India Ltd- Kolkata & Delhi.
1. May 1996 to July 1999 : Key Account Manager, Kolkata
2. Aug 1999 to Dec 2001 : Sales Manager
3. Jan 2002 to June 2002 : Business Solutions Manager, North and East, Delhi
4. July2002 to Dec 2004 : BDM, New Delhi & Kolkata.
5. Jan2005 to Dec 2006 : Regional Sales Distribution Manager, East &Central .
7. Jan & Feb 2007 : National Marketing Manager, Delhi
Joined Modi Xerox as a B2B Sales Account Manager with responsibility of account management. Always
remained amongst the top three account manager nationally and awarded with the best performance
certificates in the 3 year frontline period. Promoted to a Sales Manager to plan, implement, organize,
monitor and control business for all major accounts of Kolkata with a team of 10 account managers
delivering annual revenue of 11 cr. Have been national No 1 sales manager for the year 2001and amongst the
top three for the year 1999 and 2000 with an incredible sales growth of 400% from 1999 to 2001.
Grew to a Business Solutions Manager with responsibility of north and east regions for delivering 25 cr revenue
from high value product sales of colour, digital ,printing systems and engineering solutions handling 13 Product
Sales Managers. Moved as BDM for Delhi and subsequently for Kolkata to develop Channel Sales by implementing
territory coverage program to ensure ROI for the distributors.

The business movement from B2B to B2C has helped improving revenue growth by 200% in the year 2003 and
2004. This helped to grow as Regional Sales Distribution Manager: East & Central : Generated 120cr in sales
revenue by building a talented, action-oriented national distribution network and implemented two tier distribution
strategy while coaching, mentoring , and aligning distributors to people and processes in a hard-core B2B
organisation. Was awarded as the best RSDM for the year 2006. Finally handpicked for a new business
development and major market expansion activity and moved to Corporate office as National Marketing Manager.

March 1995 to April 1996 : Vishal (Drabert) Chairs Ltd., Territory Manager, East.

Virtually worked as sales head for Kolkata and North Eastern States. Successfully launched and positioned the
product in east. The positioning was successful in overcoming the industry's preconceptions about the product and
led to 1.5 crore business during the year.

Oct 1993 to Feb 1995 : Atco Industries Ltd. Kolkata/Mumbai :

Joined in frontline sales in Mumbai selling electronic weighing machines. Transferred to Kolkata as Territory
Manager with man management responsibility. Subsequently was the Branch in charge with end deliverance of 2
crore business annually from B2C Segment.

Education :
Dr. Ambedkar Institute of Technology, Bangalore/ Electronics Engg/ April 1993.
SA Jaipuria College, Kolkata/ WBHS/ march 1990
Don Bosco School , Kolkata/ ICSE / April 1987 .
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