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1.

To create a brand plan with specific objectives for an year

Brand has reached the earlier stage of maturity. Basically branding is being done for the last three
years. Basics have been covered. What are the branding milestones has to be covered in the coming
years. Already some part of work has been done done. Have to carry forward the work. BCG Report
has to be taken in account

2. Key accounts management.
There are roughly 60 accounts. To have a word with the salespersons and accordingly prepare a
target account plans for them.
Customer relationship management planning with the key account personnel’s so that Jindal
group be their first choice. To meet all their business requirements.
To find out what other global players are doing to improve relationship
1 pager on 5-6 activities needed to be done to improve customer relations
Account plan for salespersons

3. Marketing strategy:
What are the customer segments that remain untapped; to plan the marketing strategy
accordingly. Customer interviews. BCG report has to be taken into account.

statewisw steel demand
earlier steel demand from top to down as per GDP groWTh
State wise economic growth : whether state will consume steel or not
state who have potential for growth yett they are struggling
for ex orrissa but it has no downstream industries. all south east asia is a potential
market. to tweak the policies and get investment
research so that govt can be approached to tweak the policies in favor. So the data
research to back our claim
how the growth of steel is happening in each sates
state wise research: their profile; past record; past policies; to compare theier past
and previous condition;

current scenario:

Journal of Business & Industrial Marketing. 1999. 1 (1).paulsudnik.STATESOFINDIA. Millman. From key account selling to key account management.scribd.steel-360.com/keyaccountmanagement-4.CMIE.net/Bishnu12051986/sip-report-on-marketing-of-jindal-steel-power  https://www. Journal of Marketing Practice: Applied Marketing Science.mbaskool.slideshare.com/deck/  https://www.hubspot. C. K. pp 276-290 . 1995. T.com/  http://strategydeck.com/brandguide/industrial-products-and-chemicals/4601-jindal-steel- and-power.COM o NOTES  http://www. Key account management in the business-to-business field: A French overview.htm To Access 1.net/GrahamRobertson/brand-plan-example  https://www.slideshare.five year projection of steel demand.com/doc/46021631/Marketing-mix-Of-Tata-Steels  http://www. and Wilson.com/tmt/branding-tmt-bars/  https://blog.slideshare. pp 9- 21 2.steelbranding..html  http://news. Pardo.aspx  http://www.. economic activity will start from 1st week of june.com/blog/tabid/6307/bid/31739/7-Components-That-Comprise-a- Comprehensive-Brand-Strategy. 14 (4). modelling activity will take place credit to deposit ratio: either people are saving or investing demographic profile economic profile state govermment's site all such info is available or (ibef) slide no 10 dat FROM wsaGHGKJMGI WWW.net/GrahamRobertson/how-to-write-a-brand-plan  https://www.

pdf http://statisticstimes.org/web/20140715140421/http://planningcommission. D.org.in/Scripts/PublicationsView. 2001.rbi. Capstone Publishing Limited. Peppers.aspx?id=16999 https://web.nic. contractor’s influence and differentiation towards brands. Successful branding of a commodity product: The case of RAEX LASER steel 4.php http://www. 2.php https://www. 3.aspx?id=16999 http://statisticstimes. Class 1 Individual Class 2 Middleman (Contractors.co. Factors that affect purchase decisions TMT buyers can be classified into three different classes.org.. Jindal Panther GDP DATA: https://www..who make purchase decisions for others) Class 3 Builders & Bulk Buyer/Government Supplier Class 1 Few factors which influence final purchase decision is retailer’s push.com/population/population-of-indian-states.in/Scripts/PublicationsView. One to one B2B: Customer development strategies for the business to business world . Why Branding: 1. M.rbi. UK. to command a premium for its products. 1st ed.archive.com/economy/gdp-of-indian-states.census2011. Oxford.com/economy/gdp-of-india. and Rogers.in/states. To insulate the company from the ups and downs of the commodity cycle.php http://statisticstimes.php .in/data/datatable/0306/ table%20168.

in/Scripts/OccasionalPublications.in/2011-prov-results/paper2/data_files/india/Rural_Urban_2011.nic.india-briefing.gov.https://en.in/English/Investor/Ease_DoingBusiness/StateAssessmentReport_14September2015.pdf .pdf http://www.doingbusiness.org.org/wiki/List_of_states_and_union_territories_of_India_by_population https://www.aspx?head=Handbook%20of%20Statistics%20on %20Indian%20States http://censusindia.org/data/exploreeconomies/india/sub/new-delhi http://dipp.html/ http://www.wikipedia.com/news/ease-business-statebystate-analysis-11572.rbi.

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in/state-statistics .http://niti.gov.