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A STUDY ON ETHICS IN BUSINESS ORGANISATION AT

LUMINOUS PVT. LTD., GAGRET, UNA


A

PROJECT REPORT

SUBMITTED TO THE GAUTAM GIRLS COLLEGE IN PARTIAL


FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE
DEGREE OF BACHELOR OF COMMERCE

(SESSION 2015-2016)

Submitted to: Submitted by:

H.P. University Ashima

Shimla Course: B.Com 6th Sem.

Uni.Roll:3113HM08170005

GAUTAM GIRLS COLLEGE HAMIRPUR (H.P.)


CERTIFICATE

This is to certify that the thesis entitled A Study on Ethics in Business Organisation in
Luminous Pvt. Ltd. Co. Gagret, Una (H.P.) submitted in partial fulfilment of the
requirement for the award of degree of Bachelor of Commerce in Gautam Girls College
Hamirpur (H.P.) is bonafide research work carried out by Ashima (University Roll No.
3113HM08170005) under my guidance and supervision. No part of this thesis has been
submitted for any other degree or diploma.
The assistance and help received during the course of investigation has been duly
acknowledged.

Place: Hamirpur
Dr. Ashok Kumar Bansal
Date:
Candidates Declaration

I hereby Ashima, University Roll No.3113HM08170005 declare that I have done a project
report on the topic A STUDY ON ETHICS IN BUSINESS ORGANISATION AT
LUMINOUS PVT.LTD. GAGRET, UNA. which is submitted in partial fulfilment of the
requirement for the degree of Bachelor of commerce at Gautam Girls College, Hamirpur. The
data that is included in it is pure. The assistance and help that received during the course of
this investigation has been duly acknowledged. It is further, declared that it has an original
piece of work and it is worthy of the consideration for the degree of B.com.

Date: Ashima
Place:
ACKNOWLEDGEMENT

At this point, I would like to place a record my deep sincere sense of gratitude to all those esteemed
persons whose direct and indirect co-operation and efforts have led to the completion of this report.

It is my proud on record my sincere thanks to my esteemed Advisor Dr. Ashok Kumar Bansal, for his
continuous keen interest and providing me expert guidance; invaluable suggestions as well as
constructive criticism and inspiration from the inception to the completion of this study, without it
would not have been successfully completed.

I would also like to thank all the respondents who honestly answered the questions asked to them.

Thanking you

Date: Ashima
Contents

Sr.No. Particular Page No.


Certificate
Candidate Declaration
Acknowledgement
Chapter 1 Introduction 1-12
1.1 History of Business Ethics 1-3
1.2 Meaning of Business Ethics 3-4
1.3 Definition of Business Ethics 4
1.4 Importance of Business Ethics 4-5
1.5 Scope of Business Ethics 5
1.6 Features of Business Ethics 5-6
1.7 Principles of Business Ethics 6-8
1.8 Types of Business Ethics 8-9
1.9 Advantages of Business Ethics 9-10
1.10 Conclusion 10-12
1.11 Company Profile 12
Chapter 2 Research Methodology 13-27
2.1 Research Methodology
2.2 Need of Study
2.3 Scope of Study
2.4 Objectives of Study
2.5 Research Design
2.6 Data Collection
2.7 Sample Design
2.8 Analysis of Data
2.9 Limitation of the Study
Questionnaire 33-35
Chapter 3 Analysis and Interpretation 36-59
Chapter 4 Summary, Findings, Conclusion and Suggestions 60-64
CHAPTER 1
INTRODUCTION
Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that
examines ethical principles and moral or ethical problems that arise in a business
environment. It applies to all aspects of business conduct and is relevant to the conduct of
individuals and entire organizations.

Business ethics has normative and descriptive dimensions. As a corporate practice and a
career specialization, the field is primarily normative. Academics attempting to understand
business behaviour employ descriptive methods. The range and quantity of business ethical
issues reflects the interaction of profit-maximizing behaviour with non-economic concerns.
Interest in business ethics accelerated dramatically during the 1980s and 1990s, both within
major corporations and within academia. For example, most major corporations today
promote their commitment to non-economic values under headings such as ethics codes and
social responsibility charters. Adam Smith said, "People of the same trade seldom meet
together, even for merriment and diversion, but the conversation ends in a conspiracy against
the public, or in some contrivance to raise prices." Governments use laws and regulations to
point business behaviour in what they perceive to be beneficial directions. Ethics implicitly
regulates areas and details of behaviour that lie beyond governmental control. The emergence
of large corporations with limited relationships and sensitivity to the communities in which
they operate accelerated the development of formal ethics regimes.

A History of Business Ethics

By Richard T. De George

The term 'business ethics' is used in a lot of different ways, and the history of business ethics
will vary depending on how one conceives of the object under discussion. The history will
also vary somewhat on the historianhow he or she sees the subject, what facts he or she
seeks to discover or has at hand, and the relative importance the historian gives to those facts.
Hence the story I'm going to tell will be somewhat different from the story someone else
might tell in various particulars, and I hope that instead of being a dull recitation of facts it
might in fact prompt some discussion at the end by those who would tell a somewhat
different story. The story I will tell has three strands, because I believe the term business
ethics is used in at least three different, although related, senses. Which sense one chooses
therefore gives priority to nature of the history of the topic. The primary sense of the term
refers to recent developments and to the period, since roughly the early 1970s, when the term
'business ethics' came into common use in the United States. Its origin in this sense is found
in the academy, in academic writings and meetings, and in the development of a field of
academic teaching, research and publication. That is one strand of the story. As the term
entered more general usage in the media and public discourse, it often became equated with
either business scandals or more broadly with what can call "ethics in business." In this
broader sense the history of business ethics goes back to the origin of business, again taken in
a broad sense, meaning commercial exchanges and later meaning economic systems as well.
That is another strand of the history. The third stand corresponds to a third sense of business
ethics which refers to a movement within business or the movement to explicitly build ethics
into the structures of corporations in the form of ethics codes, ethics officers, ethics
committees and ethics training. The term, moreover, has been adopted world-wide, and its
meaning in Europe, for instance, is somewhat different from its meaning in the United States.
The "ethics in business" sense of business ethics. In this broad sense ethics in business is
simply the application of everyday moral or ethical norms to business. Perhaps the example
from the Bible that comes to mind most readily is the Ten Commandments, a guide that is
still used by many today. In particular, the injunctions to truthfulness and honesty or the
prohibition against theft and envy are directly applicable. A notion of stewardship can be
found in the Bible as well as many

other notions that can be and have been applied to business. Other traditions and religions
have comparable sacred or ancient texts that have guided people's actions in all realms,
including business, for centuries, and still do.

If we move from religion to philosophy we have a similar long tradition. Plato is known for
his discussions of justice in the Republic, and Aristotle explicitly discusses economic
relations, commerce and trade under the heading of the household in his Politics. His
discussion of trade, exchange, property, acquisition, money and wealth have an almost
modern ring, and he makes moral judgments about greed, or the unnatural use of one's
capacities in pursuit of wealth for its own sake, and similarly condemns usury because it
involves a profit from currency itself rather than from the process of exchange in which
money is simply a means.1 He also gives the classic definition of justice as giving each his
due, treating equals equally, and trading equals for equals or "having an equal amount both
before and after the transaction.
In the West, after the fall of Rome, Christianity held sway, and although there were various
discussions of poverty and wealth, ownership and property, there is no systematic discussion
of business except in the context of justice and honesty in buying and selling. We can expect
all three to remain vibrant and interacting for the foreseeable future. Ethics is a branch of
social science. It deals with moral principles and social values. It helps us to classify, what is
good and what is bad? It tells us to do good things and avoid doing bad things. So, ethics
separate, good and bad, right and wrong, fair and unfair, moral and immoral and proper and
improper human action. In short, ethics means a code of conduct. It is like the 10
commandments of holy Bible. It tells a person how to behave with another person.

So, the businessmen must give a regular supply of good quality goods and services at
reasonable prices to their consumers. They must avoid indulging in unfair trade practices like
adulteration, promoting misleading advertisements, cheating in weights and measures, black
marketing, etc. They must give fair wages and provide good working conditions to their
workers. They must not exploit the workers. They must encourage competition in the market.
They must protect the interest of small businessmen. They must avoid unfair competition.
They must avoid monopolies. They must pay all their taxes regularly to the government. In
short, business ethics means to conduct business with a human touch in order to give welfare
to the society.

MEANING

Ethics is a branch of social science. It deals with moral principles and social values. It helps
us to classify, what is good and what is bad? It tells us to do good things and avoid doing bad
things. So, ethics separate, good and bad, right and wrong, fair and unfair, moral and immoral
and proper and improper human action. In short, ethics means a code of conduct. It is like the
10 commandments of holy Bible. It tells a person how to behave with another person. So, the
businessmen must give a regular supply of good quality goods and services at reasonable
prices to their consumers. They must avoid indulging in unfair trade practices like
adulteration, promoting misleading advertisements, cheating in weights and measures, black
marketing, etc. They must give fair wages and provide good working conditions to their
workers. They must not exploit the workers. They must encourage competition in the market.
They must protect the interest of small businessmen. They must avoid unfair competition.
They must avoid monopolies. They must pay all their taxes regularly to the government. In
short, business ethics means to conduct business with a human touch in order to give welfare
to the society.

DEFINITIONS

According to Andrew Crane,

"Business ethics is the study of business situations, activities, and decisions where issues of
right and wrong are addressed."

According to Raymond C. Baumhart,


"The ethics of business is the ethics of responsibility. The business man must promise that he
will not harm knowingly."

IMPORTANCE OF BUSINESS ETHICS

By Luanne Kelchner

Ethics are the principles and values an individual uses to govern his activities and decisions.
In an organization, a code of ethics is a set of principles that guide the organization in its
programs, policies and decisions for the business. The ethical philosophy an organization
uses to conduct business can affect the reputation, productivity and bottom line of the
business.

Leadership Ethics

The ethics that leaders in an organization use to manage employees may have an effect on the
morale and loyalty of workers. The code of ethics leaders use determines discipline
procedures and the acceptable behaviour for all workers in an organization. When leaders
have high ethical standards, it encourages workers in the organization to meet that same level.
Ethical leadership also enhances the companys reputation in the financial market and
community. A solid reputation for ethics and integrity in the community may improve the
companys business.

Employee Ethics

Ethical behaviour among workers in an organization ensures that employees complete work
with honesty and integrity. Employees who use ethics to guide their behaviour adhere to
employee policies and rules while striving to meet the goals of the organization. Ethical
employees also meet standards for quality in their work, which can enhance the companys
reputation for quality products and service.

Ethics in Non-Profit Organizations

Ethical Organizational Culture

Leaders and employees adhering to a code of ethics create an ethical organizational culture.
The leaders of a business may create an ethical culture by exhibiting the type of behaviour
they'd like to see in employees. The organization can reinforce ethical behaviour by
rewarding employees who exhibit the values and integrity that coincides with the company
code of ethics and disciplining those who make the wrong choices.

Benefits to the Organization

A positive and healthy corporate culture improves the morale among workers in the
organization, which may increase productivity and employee retention; this, in turn, has
financial benefits for the organization. Higher levels of productivity improve the efficiency in
the company, while increasing employee retention reduces the cost of replacing employees.

SCOPE OF BUSINESS ETHICS

Ethical problems and phenomena arise across all the function areas of companies and at all
levels within the company.

1. Ethics in compliance
Compliance is about obeying and adhering to rules and authority. The motivation for being
complaint could be to do the right thing out of the fear of being caught rather than a desire to
be abiding by the law.

2. Ethics In Finance:
The Ethical issue in finance is that companies and employees are confronted with include:

In accounting- window dressing, misleading financial analysis.


Related party transactions not at arms length.
Executive compensation.
Fake reimbursements.
3. Ethics in Human Resources:
Human resource management plays a decisive role in introducing and implementing
ethics. Ethics should be a pivotal issue for HR specialists. The issues of ethics faced by
HRM include:

Discrimination issues i.e discrimination on the bases of age, gender, race, weight etc.
Sexual harassment.
Affirmative Action.
Occupational safety and health.
4. Ethics in Marketing:
Marketing ethics is the area of applied ethics which deals with the moral principles behind
the operation and regulation of marketing. The ethical issues confronted in this area
include:

Misleading advertisement.
Children and marketing.
Black market, Grey market.
5. Ethics of Production:
This area of business ethics deals with the duties of a company to insure that products and
production processes do not cause harm. Some of the more acute dilemmas in this area
arise out of the fact that there is a as usually a degree of dangour in any product or
production process and it is difficult to define a degree of permissibility.

Defective, addictive and inherently dangerous products.


Ethical relation between the company and the environment include pollution,
environmental ethics, and carbon emission trading.
Product testing ethics.
Features of Business Ethics

The characteristics or features of business ethics are:-


Code of conduct: Business ethics is a code of conduct. It tells what to do and what not to do
for the welfare of the society. All businessmen must follow this code of conduct.

Based on moral and social values: Business ethics is based on moral and social values. It
contains moral and social principles (rules) for doing business. This includes self-control,
consumer protection and welfare, service to society, fair treatment to social groups, not to
exploit others, etc.

Gives protection to social groups: Business ethics give protection to different social groups
such as consumers, employees, small businessmen, government, shareholders, creditors, etc.

Provides basic framework: Business ethics provide a basic framework for doing business. It
gives the social cultural, economic, legal and other limits of business. Business must be
conducted within these limits.

Voluntary: Business ethics must be voluntary. The businessmen must accept business ethics
on their own. Business ethics must be like self-discipline. It must not be enforced by law.

Requires education and guidance: Businessmen must be given proper education and
guidance before introducing business ethics. The businessmen must be motivated to use
business ethics. They must be informed about the advantages of using business ethics. Trade
Associations and Chambers of Commerce must also play an active role in this matter.

Relative Term: Business ethics is a relative term. That is, it changes from one business to
another. It also changes from one country to another. What is considered as good in one
country may be taboo in another country.

New concept: Business ethics is a newer concept. It is strictly followed only in developed
countries. It is not followed properly in poor and developing countries .What are types of
business ethics?

Principles of Business Ethics

The principles of business ethics developed by well-known authorities like Cantt, J.S Mill ,
Herbert Spencer, Plato , Thomas Garret , Woodred , Wilson etc are as follows.

1).Sacredness of means and ends: the first and most important principle of business ethics
emphasize that the means and technique adopted to serve the business ends must be sacred
and pure. It means that a good end cannot be attained with wrong means , even if it is
beneficial to the society.

2). Not to do any evil: It is unethical to do a major evil to another or to oneself, whether this
evil is a means or end.

3).Principle of proportionality: This principle suggest that one should make proper
judgment before doing anything so that others do not suffer from any loss or risk of evils by
the conduct of business.

4). Non-cooperation in evils: It clearly point out that a business should with anyone for
doing any evil act.

5). Co-operation with others : This principle states that business should help others only in
that conditions when other deserves with help.

6.) Publicity: According to W.Wilson, anything that is being done or to be done, should be
bought to the knowledge of everyone. If everyone knows, non gets opportunity to do an
ethical act.
7.) Universal Value: According to the principle the conduct of business should be done on
the basis of universal value.

8.) Human Dignity: As per this principle, man should not be treated as a factor of production
and human dignity is maintained.

9.) Equivalent Price: According to W. Wilson, the people are entitled to get goods
equivalent to the value of money that he will pay.

10.) Non-Violence: If businessman hurts the interest and rights of society and explains the
consumer by overlooking their interest this is equivalent to violence and unethical act.

TYPES OF BUSINESS ETHICS

Types of Business Ethics

Transactional Participatory Recongnitional


Ethics Ethics Ethics

1. TRANSACTIONAL ETHICS.

Business transactions are the interaction between business and their customer, vendors and
other with whom they do business. Transaction can be very simple, like buying a newspaper
or extremely taking a long time and involving many companies or agencies new technology
and around the management of business transaction. There is a thin relation of buyer and
seller principle of honesty principle of reciprocing.

2. PARTICIPATORY ETHICS.

Participatory ethics is an integral part of business ethics these are the action some of which
are guided by common interest and some share interest all participatory involved in the
business. Participate and cooperative to produce a common goods for the betterment of the
society and organisation.

The goods can only be released through the participation of all parties. Through participation
may be profitable by participating party of the society, but some of parties have to participate
have the survival.

3. RECONGNITIONAL ETHICS.

The term recognition has several distinct meanings:

(1) An act of intellectual apprehension, such as when we recognize we have made a mistake
or we recognize the influence of religion on American politics.

(2) A form of identification, such as when we recognize a friend in the street.

(3) The act of acknowledging or respecting another being, such as when we recognize
someones status, achievements or rights (upon the different meanings of recognition, In
wood, 1992: 245-47; Margalit, 2001: 128-129). The philosophical and political notion of
recognition predominantly refers to, and is often taken to mean that not only is recognition an
important means of valuing or respecting another person, it is also fundamental to
understanding ourselves.

Advantages of Good Business Ethics

A business is not just about money making at all costs. There are considerations to be made
outside traditional money making and ethical and moral considerations.

A business should have a positive influence on its immediate surroundings and the people
that live in the community by creating jobs and playing a significant role in the economical
and social welfare of the community. The effect of unethical practices by a business will
create a bad reputation and distrust among the employees and the community. Businesses
with integrity and high ethical standards establish long lasting relationships with the
customers they deal with. Many business make the mistake of putting profit before customer
satisfaction, while they might get away with it initially and appear successful, in the long run,
the business is bound to fail as no customer wants to feel short-changed. It is important that a
degree of transparency in all dealings be present and ambiguity be eliminated. This is
because even if the transaction was fair, the presence of hidden expenses will generate
distrust leading to bad will.

The business administrators have a duty to the shareholders, employees, and the community;
therefore, they need to keep to an ethical approach in all dealings. It is important that set
ethical standards be made part and parcel of the companies culture and included in all
dealings associated with the business.

Companies with good ethical policies earn:

Marketing advantages over their competitors. Customers readily invest in the companies
through shares and also want to establish long lasting business relations with the
company.
The performance of employees improves with good ethical policies present in a
company. Morale is high and employees feel obligated to put in their all to continue to
make it a success.
Reputation management: a bad reputation is created by unethical behavior which will
eventually lead to a scandal. A scandal will result in falling stock prices, anxiety, and
low morale among employees as well as government and public scrutiny and inquests.
Legal and financial incentives: companies known for their high ethical standards and
education of employees on ethical polices are provided with strong legal and financial
incentives by regulatory bodies.
Customer satisfaction is a vital factor in successful business strategy. Repeat
purchases/orders and enduring relationship of mutual respect is essential for the success
of the company.
Investors are concerned about ethics, social responsibilities and reputation of the
company in which they invest. Investors are become more and more aware that an
ethical climate provide a foundation for efficiency.
Regulators eye companies functioning ethical as responsible citizen. The regulator need
not always monitor the functioning of the ethical sound companies. The company earns
profit and reputational gains if it acts within the confines of business ethics. To
summaries, companies that are responsive to employees needs have lower turnover in
staff.
Individual opinion of what is ethical varies, hence the importance for the company to set
standards that represent and are applied throughout the organization. The Human resource
team is the starting point of ethical reformation in an organization. The careful selection and
training of the human resource team is necessary if they are to train other employees on
ethics. Sound ethical policies in a company create a unified and morally sound approach to
business practice.

Conclusion

Ethics are the building block of our society and thus should be the building block of our co-
operation. If you built that foundation, both the moral and the ethical foundations, as well as
the business. Then the building wouldnt crumble. It is not essential to let greed cloud
judgment. It can be concluded that it is the high time business ethics should be practices all
over the globe in the benefit of the common society as described in the paper. It is not only in
the favour of the mass but also has advantages for the corporate.
COMPANY PROFILE
Luminous Pvt. Ltd. Co. Gagret, Una

Type Private

Industry Packaged power, diversified generation,


optimization electrical control & safety and energy

Founder Rakesh Malhotra

Headquarters New Delhi, India

Key people Vipul Sabharwal (Managing Director)

Number of employees 5,000+


HISTORY OF LUMINOUS PVT. LTD. CO. GAGRET, UNA

Luminous Pvt. Ltd. Co. Gagret, Una is a New Delhi based company which was founded on
10 June 1988. By 1991, the first Luminous Inverter got rolled out. Three years later the first
uninterrupted power supply device (UPS) by the company was delivered to the market. The
next six years were spent in innovation and further improving its offerings. At the turn of the
century the first Luminous Inverter* was exported.

Luminous Pvt. Ltd. Co. Gagret, Una is a company providing solutions for packaged power,
diversified generation, electrical control & safety and energy optimization.

Luminous Pvt. Ltd. Co. Gagret, Una is the leading home electrical specialist in India having a
vast portfolio comprising of Power back up solutions such as Home UPS, Inverter Batteries
and Solar Applications to Electrical offerings such as Fans, Wires & Switches. With 7
manufacturing units, more than 28 sales offices in India and presence in over 36 countries,
our 5000 employees serve more than 60,000 channel partners and millions of customers. Our
motto has always been Customer Delight through Innovation & Passion with focus on
Execution & Team-work.

At Luminous, we passionately innovate to make life comfortable and efficient.

Luminous is India's leading manufacturer of diversified reliable and safe solutions for
packaged power, diversified generation, electrical control & safety and energy optimization.

Offering a wide range of products starting from Home Ups, Inverter batteries, Fans (Designer
Fans) to Solar Products, Luminous wants to add higher efficiency and higher performance in
electrical and packaged power solutions sector. With over 5000 employees, 7 manufacturing
units, 28 sales offices across the country and more than 60000 channel partners; Luminous is
truly a technology and smart innovation driven company. We care about our earth and thus
the products are skillfully engineered to be environment-friendly as well.

MISSION OF LUMINOUS PVT. LTD. CO. GAGRET, UNA

Be the brand of choice for products and services that generate, control, store and use
electricity efficiently. Through passionate people we innovate to consistently deliver a
tangible competitive advantage in reliability, service and cost.
VISION OF LUMINOUS PVT. LTD. CO. GAGRET, UNA

Passionately innovate to make life confortable and efficient.

CORE VALUES OF LUMINOUS PVT. LTD. CO. GAGRET, UNA

Customer Delight through innovation and passion with focus on execution and teamwork
(togetherness).

GROWTH OF LUMINOUS PVT. LTD. CO. GAGRET, UNA

In the meanwhile, Luminous decided to manufacture batteries. As a consequence a plant was


set up in 2004. In the same year Luminous entered into an agreement with Eagle Picher Inc. a
USA major and a leader in battery technology. Eagle Picher Inc. is an original equipment
supplier to such diverse industries and activities as automotive, space, chemical processing,
and defense, environmental, medical and nuclear applications. Its heavy-duty customized
batteries are working in the most demanding conditions such as space ships and on planet
Mars. The company offers a six-sigma process that gives them the worldwide recognition.

Soon after the agreement was signed, technology flowed in from Eagle Picher Inc. and
Luminous launched a broadside on the battery market. A full range of advanced batteries for
automotive use, Home UPSs, tubular batteries and VRLA (valve regulated lead acid) SMF
(sealed maintenance free) batteries were delivered to a market.

A separate agreement for power products was signed in 2006 with Hyundai to provide the
end user with another option for power back up solutions based on advanced Korean
technology as well as leverage the strong Hyundai brand name.

CURRENT SCENARIO

Today, Luminous is part of the Schneider Electric conglomerate.

At present, the company has seven manufacturing facilities and an R&D center. It has several
patents to its credit in the inverter and battery manufacturing space. Taking advantage of its
new parents global product and technology platform, Luminous has ventured in electrical
product space. The offerings include electrical wires and cables, wiring protection devices
such as MCBs, RCCBs (types of circuit breakers), distribution boards, all types of fans and
modular switches. Luminous Pvt. Ltd. Co. Gagret, Una are also focusing on renewable
energy in the form of solar panel and solar home lighting. It also aims to offer various solar
applications to rural India as an alternative power solution.

MILESTONES

1988: Company founded by Rakesh Malhotra with 3 people.

1991: First Luminous Inverter rolled out.

1994: First Luminous UPS got manufactured.

2000: First Luminous product exported.

2004: First battery manufacturing plant came into existence.

2004: Tie-up for battery technology with Eagle Picher Inc. USA.

2005: Luminous awarded with Consumer World Award 2005.

2006: Tie-up with Hyundai, formation of Hyundai Power Products.

2006: Luminous awarded with Consumer World Award 2006.

2007: Got Industry Leadership Award from Frost & Sullivan.

2007: Luminous awarded with Consumer World Award 2007.

2007: 1st Manufacturing facility outside India (Lang Ming, China)

2008: Luminous awarded with Consumer World Award 2008.

2010: Sachin Tendulkar appointed as the brand ambassador of Luminous.

2011: Luminous - Schneider Electric Joint Venture.

2011: Luminous stepped into the Electrical product space Offers Fans, Switches, Wires,
Cables, MCBs, RCCBs & Distribution Board.

2011: Solar applications were introduced Offers PV Modules, Solar Battery, Solar Home
Lamp system, Solar Lantern, Solar Charge controller, Solar Cracker and Solar Home UPS

2012: Luminous awarded Super brand status.

2012: ISO 50001:2001 rating and MNRE: CRISIL Recognition.


2012: Luminous got Quality Brand Award 2012-14.

2012: Rashtriya Udyog Ratna Award given to Mr. Manish Pant, MD, Luminous.

2012: Luminous got SME Channel Connect & Achievers Award 2012 Received in Best
Home UPS Category.

2012: Luminous got SME Channel Connect & Achievers Award 2012 Received in Best
Inverter Battery Category.

2012: Best Power Back-up Solution Provider Company Awarded to Luminous based on the
study conducted by VAR India publication house.

2013: Luminous shortlisted by Agency for Non-Conventional Energy and Rural Technology
(ANERT) as a preferred agency for Solar Roof Top Solutions in Kerala.

Pay scale

Average Salary for LUMINOUS Employees

Salary

By Years Experience By City

By State or Province By Skill/Specialty

By Industry By Gender

By Benefit/Perk

Employer: LUMINOUS

Average Salary Range by Job

Years Experience National Salary Data

1-4 years Rs. 273,595

(6 salaries)
5-9 years Rs. 400,000

(4 salaries)

10-19 years Rs. 631,006

(8 salaries)

Bonus

By Years Experience By City

By State or Province By Skill/Specialty

By Industry By Degree/Major Subject

Years Experience National Bonus Data

1-4 years Rs. 9,163

5-9 years Rs. 7,742

10-19 years Rs. 113,000

CORPORATE SOCIAL RESPONSIBILITY POLICY

1. Philosophy

Luminous Pvt. Ltd. Co. Gagret, Una upholds it national, social and environmental
responsibilities at the highest standards. These standards are a core part of our business
values and operations as we passionately innovate solutions that will help us meet and
surpass the expectations of our stakeholders, making Luminous an agent of change and pride
in their lives.

Corporate Social Responsibility (CSR) at Luminous underscores this commitment to our


stakeholders in the communities around our plants, and includes in its wider scope to those
employed by its contractors and suppliers, ensuring that they benefit from the companys
presence in their neighborhood.
Luminous corporate social responsibility is rooted in the companys core values of innovation
and passion, driven to work as a team with many partners, to establish excellent services and
products that will transform the lives of people in our communities for better, forever.

2. CSR Vision

The CSR philosophy outlined above, defines the strategic approach and choices that
Luminous is making to achieve its CSR vision. We identify four key areas where Luminous
will strengthen its CSR efforts. These identified areas will be aligned across all its target
locations to ensure common focus and synergy in efforts.

(a) Education: To enhance and create opportunities for access to good quality education,
from primary education to higher technical education, leading to improved employment and
all round development.

(b) Health: To ensure available, accessible and affordable good quality healthcare services in
the local communities leading to improved good health and wellbeing

(c) Livelihoods: To create trained and skilled workforce through vocational & livelihoods
linked trainings ensuring their participation in work.

(d) Environment: To increase environmental resilience by providing communities with


solutions and products to use alternate and efficient energy products and technologies.

CSR activities shall be implemented at geographic areas adjoining our manufacturing units.
Presently these are located at Gagret-Himachal Pradesh, Baddi-Himachal Pradesh and Hosur-
Tamil Nadu.

3. Proposed CSR Initiatives

It is Luminous policy:

(a) To direct Luminous CSR Programs, inter alia, towards achieving one or more of the
following _ supporting rural development; promoting education; providing preventive
healthcare, providing sanitation and drinking water; creating livelihoods for people,
especially those from disadvantaged sections of society, in rural and urban India; preserving
and promoting sports; enhancing environmental and natural capital;
(b) To develop the required capability and self-reliance of beneficiaries at the grass roots,
especially of women, in the belief that these are prerequisites for social and economic
development;

(c) To engage in affirmative action interventions such as skill building and vocational
training, to enhance employability and generate livelihoods for persons from disadvantaged
sections of society;

(d) To pursue CSR Programs primarily in areas that falls within the economic vicinity of the
Company's operations to enable close supervision and ensure maximum development impact.

4. Implementation

To implement the Company's CSR Programs through Company personnel or through


external implementing agencies and Trusts, Foundations and Section 8 companies that may
be established by the Company from time to time.

Luminous may employ one or more staff to operationalize the CSR Policy and follow the
implementation modalities as specified. Any training costs incurred on the CSR staff and
overall Luminous employees in matters of engaging with the Company CSR
Projects/Programs and developing their capacities to undertake CSR initiatives on behalf of
the company will be met within the mandated 5% of overall CSR annual budget, including
the expenditures on administrative overheads.

5. Governance

(a) The CSR Committee will place for Board's approval, a CSR Plan delineating the CSR
Projects/Programs to be carried out during a particular financial year and the specified
budgets thereof. The Board will consider and approve the CSR Projects/Programs and the
budget, with or without modification(s), as it deems fit.

(b) The CSR Committee will assign the task of implementation of the CSR Plan within
approved budgets and timeframes to such persons or bodies or institutions, as it may deem fit.

(c) The persons/bodies/institutions to which the implementation is assigned will carry out
such CSR Projects/Programs as determined by the CSR Committee within the specified
budgets and timeframes and report back to the CSR Committee on the progress thereon at
such frequency as the CSR Committee may direct.

(d) The CSR Committee shall review the implementation of the approved CSR
Projects/Programs at such intervals as it may deem fit to ensure early and effective execution
of the approved CSR Projects/Programs in accordance with this Policy.

(e) At the end of each financial year, the CSR Committee will submit its report to the Board
which shall form part of the Directors Report to the members of the Company.

6. CSR Expenditure

CSR expenditure will include all expenditure, direct and indirect, incurred by the Company
on CSR Programs undertaken in accordance with the approved CSR Plan. Moreover, any
surplus arising from any CSR Programs or in a particular financial year will be used for
Companys CSR activities only.

Leadership Positioning

Luminous Pvt. Ltd. Co. Gagret, Una : A Dynamic company catering high quality Inverters,
UPS, Batteries and Renewable Energy Products to the burgeoning demand of fast growing
economy.

Bridge Building Meetings

We would line up select relationship meetings for identified key spokesperson(s), in cities
they would be traveling to.

Corporate Stories

Initiate Stories in identified media talking about the Commitment and investment in Indian
Market, Growth, and Future Plans

Highlighting Market share, Financial Results

Supported with World class manufacturing plants

Demonstrating the strong network of Channel Partners and Suppliers


Industry Participation

Positioning the company spokesperson Industry Leader by participating in key events

Highlight Groups CSR initiatives / Riding on Green Technology

Promote the corporate responsibility of the company towards the society and Environment

Initiatives undertaken

Promote CSR as Groups philosophy of giving back to the society and Mother Nature

Create TOMA

Highlighting the company as one of the best place to work.

Initiate HR stories in media on:

The great future planners turning dream into reality

Innovative HR policies

Luminous people on the task of powering the nation

Positioning in Industry Stories

Positioning LUMINOUS as a leading power and Energy Storage Company in all the key
industry stories on-

Consumer Trends

Trade

Special Editions on Infrastructure and Living

Other prevailing story opportunities in media

Some Power Initiatives

Luminous walk through with NDTV Profit

Special Corporate program that highlights the achievement / milestones / its distinct brand
positioning
Half an hour paid program aired twice with 25 promos

Luminous special series on power industry on NDTV profit

The Idea: To tie up with NDTV to create a platform for a specialized 12 part series on power
industry and Green technology

Objective: The program aims to bring together some of the best minds in the domain,
Business leaders, environment conservationists to discuss the opportunities and challenges.

Impact- Luminous will get a greater visibility and branding opportunity as a leading power
and Energy Storage provider committed toward the Environment and society Company

India Economic Conclave on CNBC TV 18

The Idea: Luminous presents India Economic Conclave-Indias single most powerful
platform

Theme- Building Modern and developed India

Objective: The programs aim to bring together the leaders, the Visionaries, the Powerful, the
Influential, the decision makers.

The Strategy: A series of feature shows & panel discussions as a build up to the conclave
followed by the Conclave as a culmination to the series, where representatives of the
Government, industry & the consumers will be present.

Spokesperson Profiling showcasing Credibility and industry leadership

Establish Key spokesperson as the Industry Icon and visionary

Brand and Event PR

To Showcase the PRODUCT OFFERING of Luminous and generating BRAND


AWARENESS by highlighting every individual product/brand in the right competitive set.

BY HIGHLIGHTING

Product Credentials

Latest path breaking features. International standards


Utility, Comfort, Quality standards followed.

Product Successes

Critical acclaim received by products in portfolio.

Success stories.

Sales Performance

Product Superiority

New Product launches,

Product Reviews

Customer testimonial

Positioning in the right competitive set

Credibility and Leadership Stance

Establish key spokespeople as visionaries in the industry.

Segmented media positioning

Electronic- Stories and special programs on New Product launches and new marketing
strategies followed with consumer oriented programs

Special stories and industry inputs on the need and rapidly changing consumer trends in
Business, Lifestyle, Real Estate, Retail and Trade magazines on various story pegs

Regional Media- Marketing based events and product announcements to appear in all region
specific print, electronic and vernacular media of specific city

Optimization of the Brand Ambassador

Press conference

One-on-one interviews

Participation in certain road shows for photo opportunities & key messaging

Interviews with certain key international media


PR Coverage in media with respect to all publicity campaigns that is envisaged with him

Riding On Sachin

Stories in Branding and marketing supplements on the enhancing graph of brand value-
Rational behind Sachin

Stories appealing the Nations spirit-connecting the Brand Anchor

A nationwide campaign to leverage the Brand Anchors pull factor

Dealer/ Channel partner meets

Highlighting Luminous Pvt. Ltd. Co. Gagret, Una investments in channel development and
its growth.

Showcasing Luminous brand as the synonym of highest standards of reliability, performance


and consistency.

Demonstrating the Channel partners involvement to work synergistically to set new


performance benchmarks for Indian Energy storage and power backup industry.

PRODUCT

1. HOME UPS: Home ups are devices that convert the direct current (dc) of powerful on-
board inverter batteries to alternating current (ac) for running fans, lights and other
electrical appliances and also charge the battery when there is power availability
simultaneously.

Over last two decades, Luminous has introduced a number of highly


effective home ups models that have changed the way power back up equipment were
looked at in India. India always focused on customer-centric innovation. Luminous
products have succeeded in becoming benchmarks for the entire industry while offering
excellent value to the customers.

2. ELECTRIC BATTERY: An electric battery is a device consisting of one or more


electrochemical cells that convert stored chemical energy into electrical energy. Each cell
contains a positive terminal, or cathode, and a negative terminal, or anode.
Over the time, batteries have lived up to the promise of delivering a reliable solution for
the power outages productivity in the commercial environment and helped people have
continuity and comforts in their lives. Luminous offers inverter batteries, VRLA/SMF
batteries along with batteries for solar applications. We have heavy duty traction batteries
in our product basket as well.

3. SOLAR TECHNOLOGIES: Solar technologies are broadly characterized as either


passive or active depending on the way they capture, convert and distribute sunlight.
Active solar techniques use photovoltaic panels, pumps, and fans to convert sunlight into
useful outputs.

4. MODULAR SWITCHES: Luminous Clara switches unite elegance and practicality in a


modular package. Silver-inlayed contacts and durable dollies with a spring-fee
mechanism are built to withstand extensive wear and tear, and will not malfunction from
ordinary use. Its all small details that set Luminous Clara apart like fan regulatory knobs
that turn equally smoothly in both directions, and LED indicators that last 10,000 burning
hours.

5. SOLAR POWER PRODUCTS: Solar technologies are broadly characterized as either


passive or active depending on the way. They capture, convert and distribute sunlight.
Active solar techniques use photovoltaic panels, pumps, and fans to convert sunlight into
useful output. Passive solar techniques include selecting materials with favourable
thermal properties, designing spaces that naturally circulate air, and referencing the
position of a building to the sun.

6. WIND POWER AND WIND SOLAR HYBRID SYSTEM: We design and


manufacture small wind power and wind solar hybrid systems that efficiently convert the
power of wind and solar resources for electricity generation at remote off grid location
and provide low cost power when used as grid connection installations.
CHAPTER 2
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY

Research Methodology is a systematic way to solve a problem. It is a science of studying


how research is to be carried out. Essentially, the procedures by which researchers go about
their work of describing, explaining and predicting phenomena are called research
methodology.

The present research methodology consist the following things:- Need of the study, scope,
objective, Data collection, Sample Design, Analysis Instruments.

The detailed description is given under the following heads:-

Needs of the Study:- In this present era there is few changes in market place where we
can see lot of changes in corporate world here there is a change in work culture, nature of job
and professionalism in every walk of life so in this scenario there is a one main thing which
effect our society ie. Business ethics is a form of applied ethics or professional ethics that
examines ethical principle and moral or ethical problems that arise in a business environment.

Scope of the Study:-

The present scope of the study is restricted to the employees working in Luminous Pvt. Ltd.
Co. Gagret, Una.

Objectives of the Study:-

1.) To get inside in the business ethics implementation in the Luminous Pvt. Ltd. Co. Gagret,
Una.

2.) To measure the satisfaction level of employees regarding business ethics implemented in
their company.

3.) To provide the suggestive measures to the management of Luminous Pvt. Ltd. Co.
Gagret, Una.

Research Design: - A research design is all overall plan or programme of research. It


does not consist an ordered step-by-step procedure but gives an outline of what the researcher
will do from writing hypothesis to the final analysis of data.
Research Design is a blueprint for conducting a study with maximum control over factors
that may interfere with the validity of the findings.

The present Research Design consist three Decisions:- Data collection, Sample design and
Data analysis.

Data Collection: - Data collection is the process of gathering and measuring information
on targeted variables in an established systematic fashion, which enable one to answer
relevant questions and evaluate outcomes.

Types of data:
Types of Data

Primary Data Secondary


Data

1.) Primary Data: These are the data originally collected for an investigation. These types of
data are original in character because these are collected by field workers, enumerators,
investigators for the first time for their own use.
Methods of collection of primary data:-
1. Questionnaire Method
2. Observations Method
3. Interview Method
4. Scheduling Method
For the present study purpose questionnaire method is used to collect the primary data.
This questionnaire is self administrated questionnaire and it is divided into two sections:
Section A and section B.
Section A consist questions regarding personal information. Eg:-Name, age, gender,
marital status, qualification, etc.
Section B consist the questions which fulfil the research objectives and it contains 15
questions.
2.) Secondary Data: These are collected from published or unpublished sources. Such data
are also known as second hand data.
Methods of collection of secondary data:-
1.) Book
2.) Journals
3.) Thesis
4.) Magazines
5.) Other records
For the present study purpose books, journals and magazines are used to collect the
secondary data.

Sample Design: It describes the various sampling method to be used for selecting subject
for study. Sample Design consist the decision regarding universe of study- sample size,
sample technique, sample unit.

Universe of the Study

For the present study purpose Luminous Pvt. Ltd. Co. Gagret, Una. considered as a universe
of the study.

Sample Size: For the present study purpose 100 Employees working in the Luminous Pvt.
Ltd. Co. Gagret, Una.

Sampling Technique: - For the present study purposes convenience sampling is used
which is non probability sampling.

Sample Unit: Sample unit consist the Managers, Workers and Technician.

Data Analysis: The data which is collected with the help of questionnaire method is firstly
recorded in Ms-excel sheet & then other is analysis with the help of percentage method to
draw the meaningful information which is further presented with the help of table, bar
diagram and pie chart.

Percentage Method: This method is used to draw specific inference from the collected data
that fulfil the objectives of the study entitled as A study on Ethics in Business Organisation
at Luminous Pvt. Ltd. Gagret Una.
Formula:- P= Q/R *100

P= Reading in %

Q= Number of respondent falling in specific to the measure.

R= Total number of respondent or it the population as a whole.

Limitations of the Study:

The present study has following limitations:

1.) Limited Time: Limited time of the respondents for giving the relevant may be a
limitation for the present study.

2.) Secrecy: Secrecy regarding the information about the company may pose another
problem in the study.

3.) Less Sincerity: Officers may be too busy to give sincere response to the questionnaire.

4.) Sample Size: Sample size may just cover only a small portion of whole population of
Luminous Pvt. Ltd. Co. Gagret, Una.
QUESTIONNAIRE

Dear Respondents,

I am pursuing B.com from Gautam Girls College, Hamirpur. I am preparing report


on " A Study on Ethics in Business Organisation at Luminous Pvt. Ltd. Co. Gagret, Una " for
the fulfillment of the B.com. I request you to please support me by filling this questionnaire
and help me in my research work. The information provided by you will be kept confidential
and it will be used only for research work.

Part A: The following questions are about your personal information. Please choose the
answer best represent you.

Q.1. Name

Q.2. Age

a). 18-28

b). 28-38

c). 38-48

d).48-58

Q.3. Gender

a). Male

b). Female

Q.4 Qualification

a). Matric

b). Senior Secondary

c).Graduate

d). Post graduate


Q.5. Marital status

a). Married

b)Unmarried

Q.6. Salary

a). Less than 15000

b). 15000-25000

c). More than 25000

Q.7. Department

a). H.R

b). Finance

c). Production

d). Marketing

Q.8. Experience

a). 1-3 years

b). 3-7 years

c). 7-14 years

d). 14-18 years

e). More than 18 years

Part B: This section measures whether respondents feel that the below mentioned factors
affect business ethics or not. Please tick ( ) the degree of your agreement using the following
indicator.

9.) Are you aware about the business ethics?


( ) Yes ( ) No
10.) Does your company provide equal remuneration for equal work?
( ) Yes ( ) No
11.) Does your company work on the Principle Equity given by Henry Fayol?
( ) Yes ( ) No
12.) Does your boss/superior given proper exact recognition for your work?
( ) Yes ( ) No
13.) Does your boss give equal importance to all workers?
( ) Yes ( ) No
14.) Is there any role in your company to protect the interest of female employees?
( ) Yes ( ) No
15.) Does you think business ethics affects your performance?
( ) Yes ( ) No
16.) Do you think your organisation on work according to rule and regulations?
( ) Yes ( ) No
17.) Do you think a written statement of policies and principles guide the behaviour
of all employees?
( ) Yes ( ) No
18.) Does supervisors behaviour shape the ethical behaviour of the members of an
organisation?
( ) Yes ( ) No
19.) Do you think ethics helps in achievement of organisational goals?
( ) Agree ( ) Disagree
20.) Does your organisation have procedure for reporting unethical behaviour?
( ) Yes ( ) No
21.) Does your Business is Environmental friendly?
( ) Yes ( ) No
22.) Do you think business ethics should be followed by organisation?
( ) Yes ( ) No
23.) Do you have good relationship with superior and subordinates?
( ) Yes ( ) No
CHAPTER 3
Data collected from various respondents has to be analyzed for drawing conclusion. So in this
chapter efforts have been made to analyze and interpret the collected data towards A study on
Ethics in Business Organisation at Luminous Pvt. Ltd. Co. Gagret, Una.

First of all, the collected data has been present in tabular form and thereafter, it is analyzed
with the help of percentage and pie-chart. A brief description of analysis and interpretation is
given in this chapter.
In Table No. 3.1 an attempt has been made to classify the respondents on the basis of gender
factor.

Table No. 3.1

Classification of respondents on the basis of gender factor

Sr.No. Gender No. of Respondents Percentage (%)

1. Male 65 65

2. Female 35 35

Total 100 100

Source: - Data collection through Questionnaire method.

Classification of Respondents on the basis of gender factor.

Gender

35
Male
Female

65

Fig No.3.1

From the above Table it is cleared that majority of the respondents i.e., 65% male whereas
35% respondents are female. Thus it can be concluded that there is a preponderance of male
respondents over the female.
In Table No. 3.2 an attempt has been made to classify the respondents on the basis of their
qualification for the presence study purpose the qualification of the respondents has been
divided into four categories Namely, metric, senior secondary, graduation, post graduation.
The description of this is as below:

Table No. 3.2

Classification of respondents on the basis of their qualification

Sr. Qualification No. of Respondents Percentage (%)


No.
1. Matric 35 35
2. Senior Secondary 30 30
3. Graduation 25 25
4. Post-Graduation 10 10
Total 100 100
Source:- Data collected through Questionnaire method

Classification of Respondents on the basis of their qualification

10

35
Matric
25 Senior Secondary
Graduation
Post-Graduation

30

Fig No.3.2

From the above table and figure it is depicted that the majority of the respondents i.e., 35%
matriculate. Which is closely followed by the respondents who have senior secondary? Thus
it can be concluded that majority of the respondents are matriculate whereas minority of the
respondents are graduated and post graduated.
In Table No. 3.3 an attempt has been made to classify the respondents on the basis of age
factor.

Table No. 3.3

Classification of respondents on the basis of age.

Sr.No. Age group No. of Respondents Percentage (%)


1. 18-28 15 15
2. 28-38 40 40
3. 38-48 20 20
4. 48-58 25 25
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of age.

Age

15
25
18-28
28-38
38-48
48-58
20 40

Fig No.3.3

From the above table and figure it is clear that 15% of the respondents are in the age group of
18-28 years, 40% of the respondents are in the age group of 28-38 years, 20% of the
respondents are in the group of 38-48 years and 25% of the respondents are in the group of
48-58 years.
In Table No. 3.4 an attempt has been made to classify the respondent on the basis of the
married or unmarried status for the presence study purpose the marital status of the
respondents has been divided into two categories married, unmarried. The description of this
is as below:

Table No. 3.4

Classification of respondents on the basis of their marital status.

Sr.No. Marital Status No. of Respondents Percentage (%)


1. Married 36 36
2. Unmarried 64 64
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their merit status.

Marital Status

36
Married
Unmarried
64

Fig No.3.4

From the above table and figure it is clear that 36% respondents are married whereas 64%
respondents are unmarried.

Thus it can be concluded that there is a preponderance of unmarried respondents over the
married.
In Table No. 3.5 an attempt has been made to classify the respondents on the basis of their
salary.

Table No. 3.5

Classification of respondents on the basis of their salary.

Level of salary No. of Respondents Percentage (%)

1. Less than 15000 27 27


2. 15000-25000 32 32
3. 25000-30000 30 30
4. More than 30000 11 11
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their salary.

Salary

11

27

Less than 15000


15000-25000
30 25000-30000
More than 30000

32

Fig No.3.5

From the above table it is clear that 27% respondents got their salary less than 15000, 32%
respondents got their salary 15000-25000, 30% respondents got their salary 25000-30000 and
11% respondents got their salary more than 30000.

Thus it can be concluded that majority of the respondents get their salary 15000-25000 and
minority of the respondents got their salary more than 30000.
In Table No.3.6 an attempt has been made to classify the respondents on the basis of
department factor.

Table No.3.6

Classification of respondents on the basis of department.

Sr No. Department No. of Respondents Percentage


(%)
1. HR 23 23
2. Finance 30 30
3. Marketing 27 27
4. Production 20 20
Total 100 100

Source:- Data collected through questionnaire method.

Classification of respondents on the basis of department.

Fig No.3.6

From the above table it is depicted that the majority of the respondents in the Finance
department and miner of the respondents in production department.

Thus it can be concluded that there is a preponderance of finance department over the
production department.
In Table No. 3.7 an attempt has been made to classify the respondents on the basis of their
experience.

Table No.3.7

Classification of respondents on the basis of their experience.

Sr. No. No. of years of experience No. of Respondents Percentage (%)


1. 1-3 years 12 12
2. 3-7 years 22 22
3. 7-14 years 16 16
4. 14-18 years 28 28
5. More than 18 years 22 22
Total 100 100
Source:- Data collected through Questionnaire method.

Classification of respondents on the basis of their experience.

Experience

1-3
years, 12
More than 18
years, 22

3-7 years, 22

14-18 years, 28

7-14 years, 16

Fig No.3.7

From the above table and figure it is clear that majority of respondents i.e. 28% have 14-18
years experience i.e. followed by 22% and 22% which have experience of 3-7 years and
more than 18 years followed by 16% of respondents having 7-14 years experience, which is
followed by 12% of respondents which have experience 1-3 years.
In Table No. 3.8 an attempt has been made to classify the respondents on the basis of their
response for awareness about the business ethics.

Table No.3.8

Classification of respondents on the basis of their response for awareness about the
business ethics.

Sr.no. Response No. of Respondents Percentage (%)


1. Yes 82 82
2. No 12 12
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for awareness


about the business ethics.

No. of Respondents

12

yes
82 no

Fig No.3.8

From the above table and figure it is clear that majority of the respondent i.e., 82%
respondents say yes and 12% respondents say no towards awareness about business ethics.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards Awareness about business ethics.
In Table No. 3.9 an attempt has been made to classify the respondents on the basis of their
response for remuneration for equal work.

Table No.3.9

Classification of respondents on the basis of their response for remuneration


for equal work.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 69 69
2. No 31 31
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for remuneration for equal work.

31

69 Yes
No

Fig No. 3.9

From the above table and figure it is clear that majority of the respondent i.e., 69%
respondents say yes and 31% respondents say no towards remuneration for equal work.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards remuneration for equal work.
In Table No. 3.10 an attempt has been made to classify the respondents on the basis of their
response for work on the principle of equity.

Table No.3.10

Classification of respondents on the basis of their response for work on the principle of
equity.

Response No. of Respondents Percentage (%)


1. Yes 54 54
2. No 46 46
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for work on the principle of
equity.

No. of Respondents

46

54
Yes
No

Fig No. 3.10


From the above table and figure it is clear that majority of the respondent i.e., 54%
respondents say yes and 46% respondents say no towards work on the principle equity.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards work on the principle equity.
In Table No. 3.11 an attempt has been made to classify the respondents on the basis of their
response for recognition for work.

Table No.3.11

Classification of respondents on the basis of their response for recognition for work.

Response No.of respondents Percentage (%)


1. Yes 64 64
2. No 36 36
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for recognition for work.

No. of Respondents

36

Yes
64
No

Fig No. 3.11

From the above table and figure it is clear that majority of the respondent i.e., 64%
respondents say yes and 36% respondents say no towards recognition for work.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards recognition for work.
In Table No. 3.12 an attempt has been made to classify the respondents on the basis of their
response for importance to all workers.

Table No.3.12

Classification of respondents on the basis of their response for importance to all workers.

Response No. of Respondents Percentage (%)


1. Yes 88 88
2. No 12 12
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for importance to all workers.

No. of Respondents

12

Yes
No

88

Fig No. 3.12

From the above table and figure it is clear that majority of the respondent i.e., 88%
respondents say yes and 12% respondents say no towards importance to all workers.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards importance to all workers.
In Table No. 3.13 an attempt has been made to classify the respondents on the basis of their
response for protect the interest of female employees.

Table No.3.13

Classification of respondents on the basis of their response for protect the interest of
female employees.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 86 86
2. No 14 14
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for protect the interest of
female employees.

No. of Respondents

14

Yes
No

86

Fig No. 3.13

From the above table and figure it is clear that majority of the respondent i.e., 86%
respondents say yes and 14% respondents say no towards protect the interest of female
employees.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards protect the interest of female employees.
In Table No. 3.14 an attempt has been made to classify the respondents on the basis of their
response for performance.

Table No.3.14

Classification of respondents on the basis of their response for performance.

Sr. No. Response No. of Respondents Percentage (%)


1. Strongly Agree 32 32
2. Agree 29 29
3. Disagree 22 22
4. Strongly Disagree 17 17
Total 100 100

Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for performance.

No. of Respondents

17 32
Strongly Agree
22 Agree
Disagree
29
Strongly Disagree

Fig No. 3.14

From the above table and figure it is depicted that majority of the respondent i.e., 32 %
respondents are strongly agree, 29% respondents are agree, 22% respondents are disagree and
17% respondents are strongly disagree towards performance.

Thus it can be concluded that majority of the respondent are strongly agree whereas minority
of the respondents are strongly disagree towards performance.
In Table No. 3.15 an attempt has been made to classify the respondents on the basis of their
response for promotion.

Table No.3.15

Classification of respondents on the basis of their response for promotion.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 82 82
2. No 18 18
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for promotion.

No. of Respondents

18

Yes
No

82

Fig No. 3.15

From the above table and figure it is clear that majority of the respondent i.e., 82%
respondents say yes and 18% respondents say no towards promotion.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards promotion.
In Table No. 3.16 an attempt has been made to classify the respondents on the basis of their
response for rules and regulations.

Table No.3.16

Classification of respondents on the basis of their response for rules and regulations.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 77 77
2. No 23 23
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for rules and regulations.

No. of Respondents

23

Yes
No
77

Fig No. 3.16

From the above table and figure it is clear that majority of the respondent i.e., 77%
respondents say yes and 23% respondents say no towards rules and regulations.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards rules and regulations.
In Table No. 3.17 an attempt has been made to classify the respondents on the basis of their
response for policies and principles guide the behaviour of all employees.

Table No.3.17

Classification of respondents on the basis of their response for policies and principles
guide the behaviour of all employees.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 65 65
2. No 35 35
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for policies and principles
guide the behaviour of all employees.

No. of Respondents

35

Yes
65
No

Fig No. 3.17

From the above table and figure it is clear that majority of the respondent i.e., 65%
respondents say yes and 35% respondents say no towards policies and principles guide the
behaviour of all employees.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards policies and principles guide the behaviour of all employees.
In Table No. 3.18 an attempt has been made to classify the respondents on the basis of their
response for supervisors behaviour shapes ethical behaviour of the members.

Table No.3.18

Classification of respondents on the basis of their response for supervisors behaviour


shapes ethical behaviour of the members.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 49 49
2. No 51 51
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for supervisors behaviour


shapes ethical behaviour of the members.

No. of Respondents

49
51
Yes
No

Fig No. 3.18

From the above table and figure it is clear that 49% respondents say yes and 51% respondents
say no towards supervisors behaviour shapes ethical behaviour of the members.

Thus it can be concluded that majority of the respondent say no whereas minority of the
respondents say yes towards supervisors behaviour shapes ethical behaviour of the members.
In Table No. 3.19 an attempt has been made to classify the respondents on the basis of their
response for achievement of organisational goals.

Table No.3.19

Classification of respondents on the basis of their response for achievement of


organisational goals.

Sr. No. Response No. of Respondents Percentage (%)


1. Agree 43 43
2. Disagree 57 57
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for achievement of


organisational goals.

No. of Respondents

43

57 Agree
Disagree

Fig No. 3.19

From the above table and figure it is clear that 43% respondents are agree and 57%
respondents are disagree towards the achievement of organisational goals.

Thus it can be concluded that majority of the respondent are disagree whereas minority of the
respondents are agree towards the achievement of organisational goals.
In Table No. 3.20 an attempt has been made to classify the respondents on the basis of their
response for environmental friendly.

Table No.3.20

Classification of respondents on the basis of their response for environmental friendly.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 63 63
2. No 37 37
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for environmental friendly.

No. of Respondents

37

Yes
63
No

Fig No. 3.20

From the above table and figure it is clear that 63% respondents say yes and 37% respondents
say no towards environmental friendly.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards environmental friendly.
In Table No. 3.21 an attempt has been made to classify the respondents on the basis of their
response for business ethics followed by organisation.

Table No.3.21

Classification of respondents on the basis of their response for business ethics followed
by organisation.

Sr. No. Response No. of Respondents Percentage (%)


1. Agree 61 61
2. Disagree 39 39
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for business ethics followed by
organisation.

No. of Respondents

39

Agree
61
Disagree

Fig No. 3.21

From the above table and figure it is clear that 61% respondents are agree and 39%
respondents are disagree towards business ethics followed by organisation.

Thus it can be concluded that majority of the respondent are disagree whereas minority of the
respondents are agree towards business ethics followed by organisation.
In Table No. 3.22 an attempt has been made to classify the respondents on the basis of their
response for good relative with superior and subordinates.

Table No.3.22

Classification of respondents on the basis of their response for good relative with superior
and subordinates.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 87 87
2. No 13 13
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for good relative with superior
and subordinates.

No. of Respondents

13

Yes
No
87

Fig No. 3.22

From the above table and figure it is clear that 87% respondents say yes and 13% respondents
say no towards the good relative with superior and subordinates.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards the good relative with superior and subordinates.
In Table No. 3.23 an attempt has been made to classify the respondents on the basis of their
response for unethical behaviour.

Table No.3.23

Classification of respondents on the basis of their response for unethical behaviour.

Sr. No. Response No. of Respondents Percentage (%)


1. Yes 76 76
2. No 24 24
Total 100 100
Source:- Data collection through Questionnaire method.

Classification of respondents on the basis of their response for unethical behaviour.

No. of Respondents

24

Yes
No
76

Fig No. 3.23

From the above table and figure it is clear that 76% respondents say yes and 24% respondents
say no towards unethical behaviour.

Thus it can be concluded that majority of the respondent say yes whereas minority of the
respondents say no towards unethical behaviour.
CHAPTER 4
SUMMARY, FINDINGS, CONCLUSION AND
SUGGESTIONS
SUMMARY
Business ethics is a form of applied ethics or professional ethics that examines ethical
principles and moral or ethical problems that arise in a business environment. It applies to all
aspects of business conduct and is relevant to the conduct of individuals and entire
organizations. Business ethics has normative and descriptive dimensions. As a corporate
practice and a career specialization, the field is primarily normative. The term 'business
ethics' is used in a lot of different ways, and the history of business ethics will vary
depending on how one conceives of the object under discussion. The history will also vary
somewhat on the historianhow he or she sees the subject, what facts he or she seeks to
discover or has at hand, and the relative importance the historian gives to those facts. The
primary sense of the term refers to recent developments and to the period, since roughly the
early 1970s, when the term 'business ethics' came into common use in the United States. Its
origin in this sense is found in the academy, in academic writings and meetings, and in the
development of a field of academic teaching, research and publication. The "ethics in
business" sense of business ethics. In this broad sense ethics in business is simply the
application of everyday moral or ethical norms to business. Perhaps the example from the
Bible that comes to mind most readily is the Ten Commandments, a guide that is still used by
many today. In particular, the injunctions to truthfulness and honesty or the prohibition
against theft and envy are directly applicable. Ethics is a branch of social science. It deals
with moral principles and social values. It helps us to classify, what is good and what is bad?
It tells us to do good things and avoid doing bad things. So, ethics separate, good and bad,
right and wrong, fair and unfair, moral and immoral and proper and improper human action.
In short, ethics means a code of conduct. It is like the 10 commandments of holy Bible. It
tells a person how to behave with another person. They must encourage competition in the
market. They must protect the interest of small businessmen. They must avoid unfair
competition. They must avoid monopolies. They must pay all their taxes regularly to the
government. In short, business ethics means to conduct business with a human touch in order
to give welfare to the society.

Following people were approaches to collect the relevant data:

Managers,
Workers,
Technician.
This study was carried out with the following objective:

1.) To get inside in the business ethics implementation in the Luminous Pvt. Ltd. Co. Gagret,
Una.

2.) To measure the satisfaction level of employees regarding business ethics implemented in
their company.

3.) To provide the suggestive measures to the management of Luminous Pvt. Ltd. Co.
Gagret, Una.

In this study convenience sampling technique has been used to reach the final sample. As a
final sample 100 respondents has been approached and to collect valuable information
questionnaire method are used. For the purpose of analysis of collected information or data,
percentage method was used. This study has a great importance because we got to know that
most of the employees are not aware of the various factors that play an important role in the
ethics in business organisation. By conducting various programs in organisation we can ask
them to work on those companies which would help them in improving their abilities at
personal as well as on organisational level.

FINDINGS

In this study following finding were emerged:

Majority of respondents are male i.e.65%.


Majority of the respondents are matriculate i.e. 35%.
Majority of respondents belongs to the age group 28-38 years.
Majority of respondents are unmarried i.e. 64%.
Majority of respondents are getting the salary from 15000-25000.
Majority of respondents i.e. 30% are from the finance department.
Majority of respondents i.e. 28% have an experience of 14-18 years.
Majority of the respondent i.e., 82% respondents say yes towards awareness about
business ethics.
Majority of the respondent i.e., 69% respondents say yes towards remuneration for
equal work.
Majority of the respondent i.e., 54% respondents say yes towards work on the
principle equity.
Majority of the respondent i.e., 64% respondents say yes towards recognition for
work.
Majority of the respondent i.e., 88% respondents say yes towards importance to all
workers.
Majority of the respondent i.e., 86% respondents say yes towards protect the interest
of female employees.
Majority of the respondent i.e., 32 % respondents are strongly agree towards
performance.
Majority of the respondent i.e., 82% respondents say yes towards promotion.
Majority of the respondent i.e., 77% respondents say yes towards rules and
regulations.
Majority of the respondent i.e., 65% respondents say yes towards policies and
principles guide the behaviour of all employees.
Majority of the respondent i.e., 51% respondents say no towards supervisors
behaviour shapes ethical behaviour of the members.
Majority of the respondent i.e., 57% respondents are disagree towards the
achievement of organisational goals.
Majority of the respondent i.e., that 63% respondents say yes and towards
environmental friendly.
Majority of the respondent i.e., 61% respondents are agree towards business ethics
followed by organisation.
Majority of the respondent i.e., 87% respondents say yes towards the good relative
with superior and subordinates.
Majority of the respondent i.e., 76% respondents say yes towards unethical
behaviour.

CONCLUSION

Ethics are the building block of our society and thus should be the building block of our co-
operation. If you built that foundation, both the moral and the ethical foundations, as well as
the business. Then the building wouldnt crumble. It is not essential to let greed cloud
judgment. It can be concluded that it is the high time business ethics should be practices all
over the globe in the benefit of the common society as described in the paper. It is not only in
the favour of the mass but also has advantages for the corporate.
Suggestions

Clear expectations for what is ok and not ok.


Modelling desired behaviour especially from organisational leaders.
Reinforce the behaviour you want and dont reinforce the behaviour that you dont
want.
Focus on skill building and problem solving.
Provide the tools needs to act ethically.
Provide corrective feedback.