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Higher Nationals

Internal verification of assessment decisions – BTEC (RQF)
INTERNAL VERIFICATION – ASSESSMENT DECISIONS

Programme title HND in Business Management

Assessor Internal Verifier
Unit 02: Marketing Essentials
Unit(s)
Developing and Evaluating marketing plan by aligning marketing mix objectives with
Assignment title
organizational strategies
Student’s name
List which assessment Pass Merit Distinction
criteria the Assessor has
awarded.
INTERNAL VERIFIER CHECKLIST

Do the assessment criteria awarded
match those shown in the assignment Y/N
brief?

Is the Pass/Merit/Distinction grade awarded
justified by the assessor’s comments on the Y/N
student work?
Has the work been assessed
Y/N
accurately?
Is the feedback to the student:
Give details:

• Constructive?
Y/N
• Linked to relevant assessment
criteria? Y/N

• Identifying opportunities for
improved performance? Y/N

• Agreeing actions? Y/N

Does the assessment decision need
Y/N
amending?
Assessor signature Date

Internal Verifier signature Date
Programme Leader signature(if
Date
required)

Confirm action completed Remedial action taken Give details: Assessor signature Date Internal Verifier Date signature Programme Leader Date signature (if required) .

Summative Assignment Feedback Form Student Name/ID Unit Title Unit 02: Marketing Essentials Assignment Number Assignment 02 Assessor Date Received 1st Submission Date submission Date Received 2nd Re-submission Date submission Assessor Feedback: LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives Pass. . They are only confirmed once internal and external moderation has taken place and grades decisions have been agreed at the assessment board. Merit & Distinction P4 M4 D2 Descripts Grade: Assessor Signature: Date: Resubmission Feedback: Grade: Assessor Signature: Date: Internal Verifier’s Comments: Signature & Date: * Please note that grade decisions are provisional. Merit & Distinction P3 M3 Descripts LO3 Develop and evaluate a basic marketing plan Pass. Higher Nationals .

Assignment Feedback Formative Feedback: Assessor to Student Action Plan Summative feedback Feedback: Student to Assessor Assessor Date signature Student Date signature .

Pearson Higher Nationals in Business Unit 02: Marketing Essentials Assignment 02 .

500 words for the report Task 03: Marketing plan of approximately 2000 words in report format .Higher National Certificate/Diploma in Business Assignment Brief Student Name /ID Number Unit Number and Title Unit 02 : Marketing Essentials Academic Year 2017/18 Unit Tutor Assignment Title Developing and Evaluating marketing plan by aligning marketing mix objectives with organizational strategies Issue Date Submission Date IV Name & Date Submission format The submission is in the form of an individual written report. paragraphs and subsections as appropriate. This should be written in a concise.000–1. and all work must be supported with research and referenced using the Harvard referencing system. formal business style using single spacing and font size 12. Task 02: The recommended word count is 1. You are required to make use of headings. Please also provide a bibliography using the Harvard referencing system.

1 As the Head of the marketing the leaner requires to produce and evaluate strategic marketing plan for Maliban to meet the organizational goals and overall marketing objectives tactically apply extended marketing mix (7Ps) (P4. M4.2 Evaluate the different tactics used by Maliban when comparing to competitors to demonstrate how business objectives can be achieved. (M3 & D2) Task 03 (Covers LO 03 and P4) 3.1 Compare the ways in which the Maliban differ from other competitors by applying marketing mix to the marketing plan process achieving the business objectives (P3 & D2) 2. D2) Learner is encouraged to address merit and distinction criteria M4 and D2 when addressing Task 03 . Based on the findings you require to prepare a marketing plan as a report and hand over it to the top management of Maliban 2. M3. and P3) Consider the Maliban has appointed you as the Head of Markteing and you have been asked to conduct a proper marketing research on competitors and the similar products. M4 and D2 Assignment Brief and Guidance: Task 02:(Covers LO 02.Unit Learning Outcomes: LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives LO3 Develop and evaluate a basic marketing plan Address pass merit and distinction criteria P3. P4.

coherent evidence-based marketing plan for an organisation.Grading Rubric Grading Criteria Achieved Feedback P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives. . M3 Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved M4 Produce a detailed. P4 Produce and evaluate a basic marketing plan for an organisation.