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PPSC Lecturer Commerce- MCQs Past

Paper
Posted by Muneer Hayat on 26 September 2014, 6:25 am

The Doing Business Report" is prepared by which of the following organizations every year?
(A) World Bank (B) Asian Development Bank (ADB)
(C) International Monetary Fund (IMF) (D) World Trade Organization (WTO)
Answer: World Bank

2. Accounting for Intangible Assets are related to


(A) AS - 10 (B) AS - 12
(C) AS - 24 (D) AS - 26
Answer: AS - 26

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3. Indian Accounting Standard 28 is related to


(A) Accounting for taxes on income
(B) Financial Reporting of Interests in Joint Venture
(C) Impairment of Assets
(D) Provisions, Contingent Liabilities and Contingent Assets
Answer: Impairment of Assets

4. Recording of capital contributed by the owner as liability ensures the adherence of principle of
(A) Consistency (B) Going concern
(C) Separate entity (D) Materiality
Answer: Separate entity

5. Bad loans in banking terminology are generally known as


(A) BPOs (B) Prime Asset
(C) NPAs (D) CBS
See Answer:

6. An association of cement manufacturers is an example of


(A) Diagonal combination (B) Vertical combination
(C) Horizontal combination (D) Lateral combination
Answer: Horizontal combination

7. The product range is widest in case of


(A) Chain store (B) Departmental store
(C) Speciality shop (D) One price shop
Answer: Departmental store

8. A public corporation is set up


(A) By a Special Act of Parliament
(B) By a special order of the Government
(C) Under Indian Companies Act, 1956
(D) By none of the above
Answer: By a Special Act of Parliament

9. The minimum number of members required for registration of a cooperative society are
(A) Two (B) Seven
(C) Ten (D) Twenty
Answer: Ten

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10. Insurable interest must be present at the time of insurance proposal and payment of claims in
(A) Fire Insurance (B) Marine Insurance
(C) Life Insurance (D) Motor Insurance
Answer: Fire Insurance

11. A machinery is purchased for Rs. 3,00,000 and Rs. 50,000 is spent on its installation. Rs. 5,000 is
spent on fuel. What will be the amount of capital expenditure ?
(A) Rs. 3,00,000 (B) Rs. 3,50,000
(C) Rs. 3,55,000 (D) None of these
Answer: Rs. 3,50,000

12. Which of the following errors are not disclosed by Trial Balance ?
(A) Compensatory Errors (B) Errors of Principle
(C) Errors of Omission (D) All the three
Answer: All the three

13. A large amount spent on special advertisement is


(A) Capital Expenditure (B) Revenue Expenditure
(C) Revenue Loss (D) Deferred Revenue Expenditure
Answer: Deferred Revenue Expenditure

14. Double Entry System was introduced in


(A) America (B) Japan
(C) India (D) Italy
Answer: Italy

15. According to going concern concept a business entity is assumed to have


(A) A long life (B) A small life
(C) A very short life (D) A definite life
Answer: A long life

16. Which of the following companies do not have the obligation to get its Articles of Association
registered along with the Memorandum of Association ?
(A) Public Company limited by shares
(B) Unlimited companies
(C) Private companies limited by shares
(D) Companies limited by guarantee
Answer: Public Company limited by shares

17. What does management audit imply ?


(A) Complete audit (B) Detailed audit
(C) Efficiency audit (D) Interim audit
Answer: Efficiency audit

18. Which one of the following statements is correct ?


(A) Internal audit and Management audit are the same
(B) Internal audit and statutory audit are the same
(C) Internal audit is compulsory in all cases
(D) Statutory audit of company accounts is compulsory
Answer: Statutory audit of company accounts is compulsory

19. Where does an auditor of a cooperative society submit the audit report ?
(A) To the managing committee of the society only
(B) To the Registrar of Cooperative Societies of the State concerned only
(C) To the State Assembly concerned
(D) To the Registrar of Cooperative Societies of the State concerned and a copy to the society
Answer: To the Registrar of Cooperative Societies of the State concerned only

20. Which one of the following statements is correct ?


(A) Audit of an educational institution is compulsory if it is run by a charitable trust
(B) A club is treated as a commercial establishment
(C) The accounts of a charitable trust can be audited by any person who belongs to accountancy
profession
(D) Audit of a charitable trust is not compulsory under law
Answer: Audit of an educational institution is compulsory if it is run by a charitable trust
1. DAGMAR approach in marketing is used to measure:

A. Public relations
B. Advertising results
C. Selling volume
D. Consumer satisfaction

2. Cost of capital from all the sources of funds is called

A. Specific cost
B. Composite cost
C. Implicit cost
D. Simple Average cost

3. A company plans to create the largest possible total sales volume. It should use

A. Concentrated marketing
B. Differentiated marketing
C. Homogeneous marketing
D. Undifferentiated marketing

4. Zero sum game is also known as?

A. Right issue
B. Bonus issue
C. Private placement
D. Preferential Allotment

5. An investment centre is a responsibility centre where the manager has control over

A. Costs
B. Costs and profits
C. Costs, profits and product quality
D. Costs, profits and assets
6. Who cannot be a complainant under the Consumer Protection Act 1986 in India?

A. Central/State Governments
B. Recognised Consumer Association
C. A retail dealer
D. One or more consumers where there are numerous consumers having the same interest

7. In 1952 Urwick produced a consolidated list of ten principles that included the principle
that no one should be responsible for more than 5 or 6 direct subordinates whose work is
interlocked. What is the correct label for this principle?

A. Specialisation

B. Coordination

C. Authority

D. Span of control

8. Capital rationing is applied in a situation where

A. It is difficult to bring in required amount of capital


B. Financial institutions are doubtful or not sure of the viability of the project
C. A large number of investment proposals compete for limited funds
D. The dividend is converted into capital for completion of a new project

9. When a firm is credited with high market share in a market identified with low growth
rate, it is known as:
A. Question marks
B. Cash cow
C. Dog
D. Star

10. In testing hypothesis, what is the size of the sample to be reckoned as a small sample?

A. Less than 30
B. Less than 25
C. Less than 40
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D. Less than 100

11 Total overheads incurred for running a canteen is re-apportioned among production


Departments on what basis:

A. Floor area
B. Equitable
C. No. of employees
D. Value of Plant

12. Difference between interest on loan charged and interest on deposits offered is known
by
the name:

A. Slack
B. Spread
C. Gap
D. Margin

13. At internal rate of return (IRR), Profitability index of a project will be:

A. Maximum
B. Minimum
C. One
D. Zero

14. Certain restrictions or conditions imposed by a Government in respect of foreign


investment in a country are denoted by:

A. TRIMS
B. TRIPS
C. GATS
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D. Tariff Binding

15. Accumulated profit is shown as a liability in the balance sheet. Which accounting concept
is
behind such a treatment?

A. Going concern
B. Business entity
C. Accrual
D. Accounting period

16. A company promotes a product by giving T shirts with logo of a sports event, without
sponsoring that sports event officially. This is an example of ----

A. Attack Marketing
B. Ambush Marketing
C. Mega Marketing
D. Meta Marketing

17. In which costing system future costs are considered and expressed in present day value by

applying discount rate?

A. Life Cycle Costing


B. ABC (Activity Based Costing
C. Absorption Costing
D. Standard Costing

18. Which act restricts the maximum number of partners in a partnership firm which carries
banking business to 10 persons?

A. Partnership Act 1932

B. Banking Regulation Act 1949


C. Companies Act 1956
D. Income Tax Act 1961

19. Which among the following is a Positional average?

A. Arithmetic Mean
B. Median
C. Mode
D. Geometric Mean
E. Harmonic Mean

20. Who is father of Z theory


A. Mc. Gregor
B. Abraham Maslow
C. William Ouchi
D. F W Taylor

NB: Answers are which typed in RED

1. Accounting is?

(A) An Art
(B) A Science _
(C) A Profession
(D) All of these

Answer.D

2. The Institute of Chartered


Accountants of India was established in the year

(A) 1947
(B) 1949
(C) 1951
(D) 1956

Answer.B

3. Accounting Standard Board


issuing Accounting Standards in
India belongs to-
(A) Ministry of Finance
(B) Company Law Board
(C) The Institute of Chartered
Accountants of India
(D) None of the above

Answer.C

4. Which of the following Accounting Standards relates to


accounting for fixed assets ?

(A) AS 3
(B) AS 10
(C) AS 14
(D) AS 16

Answer.B

Solved MCQ Of E-Commerce And E-Banking Posted By Muneer Hayat

1. The term e-commerce includes ............................


A) Electronic trading of Physical goods and intangibles such as information.
B) The electronic provision of services such as after sales support or online
legal advice
C) All the steps involved in trade, such as on-line marketing ordering
payment and support for delivery.
D) All of the above.

2. Which of the following is the largest community in classification of e-


commerce?
A) Business to Business (B to B)
B) Business to Consumer (B to C)
C) Business to Government (B to G)
D) Government to Government (G to G)

3. Which of the following is not the example of business to consumer (B to


C) e-commerce?
A) Amazon.com
B) e-bay.com
C) dell.com
D) lastminute.com

4. The types of Business to Business e-commerce are ................


A) Direct selling and support to Business
B) Industry portals
C) Information sites about a industry
D) All of the above

5. Which of the following are the benefits of E-marketing?


i) Speed ii) Reach and Penetration
iii) Ease and Efficiency iv) Low Cost
v) Targeted audience
A) i, ii, iii and iv only
B) ii, iii, iv and v only
C) i, iii, iv and v only
D) All i, ii, iii, iv and v

6. ...................... is the process of recreating a design by analyzing a final


product.
A) Forward Engineering
B) Reverse Engineering
C) Backward Engineering
D) None of the above

7. .................. is simply the use of electronic means to transfer funds


directly from one account to another, rather than by cheque or cash.
A) M-Banking
B) O-Banking
C) E-Banking
D) D-Banking

8. The telephone banking service includes ...................


i) Automatic balance voice out ii) Inquiry all term deposit account
iii) Direct cash withdraw iv) Utility Bill payments
v) Voice out last five transactions
A) i, ii, iii and v only
B) i, ii, iv and v only
C) ii, iii, iv and v only
D) All i, ii, iii, iv and v

9. Which of the following are the forms of E-banking?


i) Internet Banking ii) Telephone Banking
iii) Electronic Check conversion iv) Electronic Bill Payment
v) Direct Deposit
A) i, ii, iii and iv only
B) ii, iii, iv and v only
C) i, iii, iv and v only
D) All i, ii, iii, iv and v

10. What is the full form of SWIFT?


A) Society for Worldwide Internet Financial Telecommunications.
B) Secret Wide Interbank Financial Telecommunications
C) Society for Worldwide Interbank Financial Telecommunications
D) None of the Above

Answers:
1. D) All of the above.
2. A) Business to Business (B to B)
3. B) e-bay.com
4. D) All of the above
5. D) All i, ii, iii, iv and v
6. B) Reverse Engineering
7. C) E-Banking
8. B) i, ii, iv and v only
9. D) All i, ii, iii, iv and v
10.D) None of the Above
PPSC Lecturer Commerce- MCQs Past
Paper
Posted by Muneer Hayat on 17 May 2015, 10:25 pm

What is true about ERP? Select correct option:


Integrate all business functions
At Single Location
Efficient use of resource
ALL Above

Enterprise Resource Planning (ERP) is a concept that integrates all aspects of a


business e.g, accounting, logistics, manufacturing, marketing, planning, project
management etc. at a single place
The process of taking active role in working with suppliers to improve products and
processes is called ______________.

Select correct option:


ERP
Marketing
Supply Chain Management
Sale

Engaging and negotiating with suppliers can be extremely beneficial. The process of
taking active role in working with suppliers to improve products and processes is
called supply chain management. Today, firms are reaching beyond limits of their own
organizational structure

Consider the following definition template < class T > class Xyz { };

Select correct option:


it defines a class template for integers only
it defines a class template for any class
class templates are not defined in this way*****
none of given options

EDI involves exchange of ________.


Select correct option:
Electronic business documents
Data
Resources
NONE of Above
EDI is used by organizations for transactions that occur on a regular basis according to
a pre-determined format. It involves exchange of electronic business documents, i.e.,
purchase orders, invoices etc. EDI transactions are carried through special EDI
software

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Survey and market research are used for which poetr identified activity?
Select correct option:
Identify Design**** I was select
Identify customer
Identify customers refer to those activities which try to find new customers and ways
to serve
better to the existing ones, e.g, surveys and market research;
In which type of approach, we further dig the data for retrieving information from
data warehouse?
Select correct option:
Slice
Dice
Drill down
Roll up

Using drill-down we can further dig the data to receive some specific information.
For example using that I can find the sale of furniture in a specific month of the first
quarter, say, February

Supply Chain Mangment broken down into ___________.


Select correct option:
Upstream activities
Internal activities
Downstream activities
All of Above
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Supply chain can be broken into three parts, that is, upstream activities, internal
activities and downstream activities

Poter Market and sell activities relates to _____________.


Select correct option:
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
Market and sell activities give buyers a way to purchase and provide inducement for
them to do
, e.g, advertising, promotions, managing salespersons, monitoring distribution
channel, pricing
etc.
==========done
VAN can _____.
Select correct option:
Reduce network traffic
Provide protocol compatibility between the sender and the recipient, wherever that is
missing.

What is true about Personal finance?


Select correct option:
Sell you products in no time.
Buy you products in no time.
allows the management of your financial matters in a customized manner.
None

A value chain is a way of organizing activities that each strategic business unit
undertakes to ___________.
Select correct option:
design
produce
promote
All of Above
A value chain is a way of
organizing activities that each strategic business unit undertakes to design, produce,
promote, market,
deliver and support the products or services it sells.

Activities associated with the flow and transformation of goods from the raw
materials stage all the way to the end user ___________.
Select correct option:
Marketing
Suply Chain Managment
ERP
Online Chain Control
Supply chain includes all the activities associated with the flow and transformation of
goods from the raw materials stage all the way to the end user. Supply chain can be
broken into three parts, that is, upstream activities, internal activities and
downstream activities.

Porter Market and sell activities relates to _____________.


Select correct option:
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
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Market and sell activities give buyers a way to purchase and provide inducement for
them to do
so, e.g, advertising, promotions, managing salespersons, monitoring distribution
channel, pricing
etc. Page 152

Technology development relates to activities ___________.


Select correct option:
fields tests
maintenance of procedures
process improvement studies
All of Above

Technology development relates to activities which help improve product/service


that a business
is selling and also help improve processes in every primary activity, e.g, fields tests,
maintenance of
procedures, process improvement studies etc.

In personal finance what is true?


Select correct option:
online data is imported automatically into the register.
transactions maintained by the software package. vuzs
account/transaction details are downloaded through the internet.
All of Above
In personal finance online data
is imported automatically into the register of transactions maintained by the software
package as the account/transaction details are downloaded through the internet.

___________ strategy is defined as concentration on a single aspect of the market.


Select correct option:
Focus
Differentation
Focus strategy is defined as concentration on a single aspect of the market.

Popular software packages for personal finance are ___________.


Select correct option:
Quicken
MS Money
Money 2003
All of Above

Which of these is NOT a stage of knowledge discovery process?


Select correct option:
Transformation
Data mining
Pattern evaluation
Process evaluation

A knowledge discovery process includes data cleaning, data integration, data


selection, data transformation, data mining, pattern evaluation and knowledge
presentation.

Total Marks: 1

Strategic business unit is a combination of a particular _____________.


Select correct option:
product
distribution channel
customer type
All of Above
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) In Virtual Payment system , Four kinds of information is provided to e-bank. Identify


which one is NOT included:
Select correct option:

Buyer Accounts identifier


Buyer password
Address of Merchant
Actual amount of money in favor of merchant

2) By adding which of the following to your website improve customer service?


Select correct option:

Attractive products
Banner Advertisement
Email links
Interactive Advertising

Reference:
E-mails can be used to improve customer service by adding an e-mail link to your web
site. Thus, you can
receive your customers complaints through e-mails. It should be ensured that your e-
business is capable of

3) Objective of any marketing strategy is to bring the customers quickly to the


_________.
Select correct option:

Familiarity stage
Exploration stage
Separation stage
Commitment stage

4) Which of these is a tool that can be used to improve customer services?


Select correct option:

Log file analysis


Cookies
Data mining
All

5) How many stages involve in customer loyalty model for creating good customer
relationship?
Select correct option:

6
5
4
3
6) Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system
Select correct option:

Customer Relationship Management system


Public relation management system
Inventory management system
Data Base Management system

7) You read about a company X in newspaper. Your relation with company X is at


familiarity stage.
Select correct option:
True
False

8) JIT Stands for


Select correct option:

Just In Time
Joint investigation Technique
Join in Training
Just In Total
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9) Let us, suppose that you have hosted early your e-commerce website to sell sweets
online: Your customers are acquaint with the name of your company and DesiGhee
Burfi . They have never interacted with your company. Which of following loyalty
stages they are?
Select correct option:

Awareness
Exploration
Familiarity
Commitment

Reference:
Awareness
This is the first stage where customers recognize the name of the company or any of
its products. However,
they have never interacted with the company before. A company/business can
achieve this level by properly
advertising its brand.

10) ET and SSL both are same with respect to security.


Select correct option:

True
False

11) Which statement is most appropriate description of the term Interactive-


advertisement?
Select correct option:

By making an advertisement message using flash animation.


Putting an audio or video message on the website to attract customer.
By avoiding customers involvement in the advertisement process.
By involving the customer in the advertisement process itself.

12) Quiz Start Time: 04:28 PM


Time Left 88
sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four Ps in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning

13) Quiz Start Time: 04:28 PM


Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide
opt-in e-mail option to your customers on your website and customer opt for it ,
what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.

14) Quiz Start Time: 04:28 PM


Time Left 83
sec(s)
Question # 3 of 10 ( Start time: 04:30:16 PM ) Total Marks: 1
How many stages involve in customer loyalty model for creating good customer
relationship?
Select correct option:
6
5
4
3

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1


Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for
shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement

16) Quiz Start Time: 04:28 PM


Time Left 87
sec(s)
Question # 5 of 10 ( Start time: 04:31:46 PM ) Total Marks: 1
What is the right sequence of steps involved in development of customers
relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

17) Quiz Start Time: 04:28 PM


Time Left 87
sec(s)
Question # 6 of 10 ( Start time: 04:33:04 PM ) Total Marks: 1
SETSET(secure Electronic Transaction) was developed in
Select correct option:
1995
1996
1997
1999
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18) Quiz Start Time: 04:28 PM


Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above

Reference:
Some web retailers allow their customers to create their own product. For example
there are
computer companies online that allow their customers to choose component of a
computer to configure
their own computer according to their need. This is called one-to-one marketing.

19) Quiz Start Time: 04:28 PM


Time Left 84
sec(s)
Question # 8 of 10 ( Start time: 04:35:40 PM ) Total Marks: 1
Vertical Web portals are made for
Select correct option:
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things

20) Quiz Start Time: 04:28 PM


Time Left 86
sec(s)
Question # 9 of 10 ( Start time: 04:36:45 PM ) Total Marks: 1
Which of following services build a strong customer loyalty towards company and its
products?
Select correct option:
Customer services
Public relations(PR)
Bulletin board
Exhibitions

21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1


To overcome the lack of physical proximity appearance problem in e-business, which
technology is going to be used?
Select correct option:

Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing

22) Question # 2 of 10 ( Start time: 04:44:07 PM ) Total Marks: 1


Using SSL, we type in URL as :
Select correct option:

https
httpc
httpc
httpi
23) Question # 3 of 10 ( Start time: 04:45:14 PM ) Total Marks: 1
CRM stands for ...............
Select correct option:

Customer Relationship Management


Customer Related Management
Customer Resembling Management
Customer Reallocation Managemen

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total Marks: 1


SET and SSL both are same with respect to security.
Select correct option:

True
False

25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total Marks: 1


In Virtual Payment system , Four kinds of information is provided to e-bank. Identify
which one is NOT included:
Select correct option:

Buyer Accounts identifier


Buyer password
Address of Merchant
Actual amount of money in favor of merchant

26) Question # 6 of 10 ( Start time: 04:46:42 PM ) Total Marks: 1


Which of following services build a strong customer loyalty towards company and its
products?
Select correct option:

Customer services
Public relations(PR)
Bulletin board
Exhibitions.
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27) Question # 7 of 10 ( Start time: 04:47:35 PM ) Total Marks: 1


Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software

28) Question # 8 of 10 ( Start time: 04:48:20 PM ) Total Marks: 1


Free-Trial advertisement means _________.
Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for
shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement.

29) Question # 9 of 10 ( Start time: 04:48:59 PM ) Total Marks: 1


Which of the following option best represent Data mining can improve response rate
tremendously?
Select correct option:

Direct mailing
Personalization technology
E-business
Opt-in e-mail

30) Question # 10 of 10 ( Start time: 04:50:29 PM ) Total Marks: 1


CPM is an advertising payment mode. CPM stands for ______.
Select correct option:

Cost Per Month


Cost Per Minute
Cost Per Megabyte
Cost Per Message

31) Which statement is most appropriate description of the term Interactive-


advertisement?
Select correct option:

By making an advertisement message using flash animation.


Putting an audio or video message on the website to attract customer.
By avoiding customers involvement in the advertisement process.
By involving the customer in the advertisement process itself.
32) What does Telemarketing means?
Select correct option:

Marketing through charting


Marketing through telephone
Marketing through emai
Marketing through web casting

33) What is the right sequence of steps involved in development of customers


relationship with the business?
Select correct option:

Familiarity, Awareness, Commitment, Exploration, Separation


Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

34) as you all familiar with it. Which of the following loyalty stages its customers are: (
Who dont know about it): Detail about Amazon was one of the first major companies
to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s
dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online
in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product
lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has
established separate websites in Canada, the United Kingdom, Germany, France,
China, and Japan. It also provides global shipping to certain countries for some of its
products.
Select correct option:

Awareness
Exploration
Familiarity
Commitment

35) Web catalogue revenue model includes


Select correct option:

a. Online sellers of computer


b. Gifts, flowers, clothes
c. Journals
d. A and B

36) Track the customers online and do personalization is only possible through which
of the following file(s) analysis.
Select correct option:
log files
cookie
data mining
log files and cookies.

Reference:
Cookies can be used to track customers online. Typically, a unique ID of the customer
is stored in the cookie file on the hard disk. Same ID is also stored in the database
along with the record of previously purchased items by the customer. When the
customer again visits the online store, cookie (having customer ID prepared against
that URL) is transmitted by the browser to the server side. There, it is matched with
the ID in the database. This enables the merchant side to know that a particular
customer (with a known buying pattern) has come to visit again. By tracking the
customer in this manner, personalized recommendations for certain items can be
made to the customer in real time.

37) In the template prefix, Template<class T> What kind of variable is the parameter
T?
Select correct option:

T must be a class.
T must not be a class.
T can be only types built into the C++ language. (Not sure L)
T can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include


Select correct option:

Travel Agents and Insurance brokers


Automobile Sales and event tickets
Stock brokers and online banking
All of the above

39) While designing a website, which of the following factors an internet marketer
should pay attention to?
Select correct option:

Easy site navigation (i.e. Site map)


Frequently asked questions (FAQs) section
Privacy policy
All of above
40) Question # 1 of 10 ( Start time: 05:17:27 PM ) Total Marks: 1
Four Ps in Marketing Mix are
Select correct option:
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning

41) Question # 2 of 10 ( Start time: 05:17:43 PM ) Total Marks: 1


In, there is no direct contact with the end users
Select correct option:
B2B
B2C
C2C
All
https://www.facebook.com/muneer.h.awan

42) Question # 3 of 10 ( Start time: 05:18:01 PM ) Total Marks: 1


What is the right sequence of steps involved in development of customers
relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation

43) Question # 4 of 10 ( Start time: 05:18:13 PM ) Total Marks: 1


Payment gateway is an organization which connects those entities to the internet
which are offline.
Select correct option:
True
False

44) Question # 5 of 10 ( Start time: 05:18:55 PM ) Total Marks: 1


Customer Loyalty model is also called
Select correct option:
Customer Life Cycle
Customer Segmentation
Customer Awareness
All

45) Question # 8 of 10 ( Start time: 05:20:28 PM ) Total Marks: 1


Creation of separate experiences for customers based on their behavior is called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above

46) Question # 9 of 10 ( Start time: 05:20:53 PM ) Total Marks: 1


Which of the following option best represent Data mining can improve response rate
tremendously?
Select correct option:
Direct mailing
Personalization technology
E-business
Opt-in e-mail
https://www.facebook.com/muneer.h.awan

47) Question # 10 of 10 ( Start time: 05:21:04 PM ) Total Marks: 1


Dividing the potential customers into groups is called
Select correct option:
Market Segmentation
Market Promotion
Market Research
Market Survey

48) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 05:24:11 PM ) Total Marks: 1
Web catalogue revenue model includes
Select correct option:
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B

49) Quiz Start Time: 05:24 PM


Time Left 88
sec(s)
Question # 2 of 10 ( Start time: 05:24:25 PM ) Total Marks: 1
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank
50) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 05:25:05 PM ) Total Marks: 1
Call handling, sales tracking and Transaction support(technology / personnel)
activities are included in which management system
Select correct option:
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system

51) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 05:25:32 PM ) Total Marks: 1
Do you think that "www.vu.edu.pk" can be considered as university's advertisement
website?
Select correct option:
Yes
No

51) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 05:26:29 PM ) Total Marks: 1
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above

52) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 7 of 10 ( Start time: 05:27:00 PM ) Total Marks: 1
Advertising Supported Revenue Model includes
Select correct option:
Yahoo portal
Employment sites
Newspaper Publishers
All of the above
53) Quiz Start Time: 05:24 PM
Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 05:27:37 PM ) Total Marks: 1
SSL stands for
Select correct option:
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these

54) Quiz Start Time: 05:24 PM


Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 05:28:22 PM ) Total Marks: 1
In e-business, market research is slower than offline business.
Select correct option:
True
False
https://www.facebook.com/muneer.h.awan

55) ipher suite is a combination of


Select correct option:
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods

56) Question # 5 of 10 ( Start time: 05:36:53 PM ) Total Marks: 1


www.amzon.com as you all familiar with it. Which of the following loyalty stages its
customers are: ( Who dont know about it): Detail about amzon.com Amazon was one
of the first major companies to sell goods by Internet, and was an iconic "stock in
which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com,
Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line
bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format,
computer software, , etc. Amazon has established separate websites in Canada, the
United Kingdom, Germany, France, China, and Japan. It also provides global shipping
to certain countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment

57) Question # 2 of 10 ( Start time: 05:43:49 PM ) Total Marks: 1


Which of the following is cheapest and quickest marketing technique to reach distant
customers?
Select correct option:

E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing

Quiz Start Time: 05:42 PM Time Left 89


sec(s)

58) Question # 3 of 10 ( Start time: 05:44:52 PM ) Total Marks: 1


JIT concept means
Select correct option:

No distribution channel
No warehousing
Easily delivery
No communication

59) Question # 6 of 10 ( Start time: 05:47:03 PM ) Total Marks: 1


Brick and Mortar refers to
Select correct option:

Offline business
Online business
Transport
Building

60) Question # 7 of 10 ( Start time: 05:48:16 PM ) Total Marks: 1


How many kinds of Web Portals are?
Select correct option:

3
2
5
6
61) Quiz Start Time: 05:42 PM Time Left 88
sec(s)

Question # 8 of 10 ( Start time: 05:49:06 PM ) Total Marks: 1


Press release can provide information about current events and news to, which of
following, via a internet?
Select correct option:

Print media
T.v commercial
Press or media
T.v program.

62) Question # 1 of 10 ( Start time: 05:53:24 PM ) Total Marks: 1


When you email at it430@vu.edu.pkThis e-mail address is being protected from
spambots. You need JavaScript enabled to view it , your email is automatically sorted
and replied to your ID.
Select correct option:
True
False

63) Question # 5 of 10 ( Start time: 05:55:05 PM ) Total Marks: 1


Visitors location, IP address, time of visit related information are added, in which of
the following
Select correct option:
call handling files
cookies
log files
Data mining files.

64) Question # 7 of 10 ( Start time: 05:55:50 PM ) Total Marks: 1


Which of following marketing campaigns are cheap an effective way to target
potential customers?
Select correct option:
Sale forces
E-mail
Media promotion
Marketing software

65) Question # 8 of 10 ( Start time: 05:56:06 PM ) Total Marks: 1


Suppose you are using "warid telecom" as your mobile connection and you ignor any
other mobile company's advertisement because you want to keep using warid no
matter what others offer. Your relationship with warid is at _____________.
Select correct option:
Exploration stage
Commitment stage
Awareness stage
Separation stage

66) Question # 9 of 10 ( Start time: 05:57:03 PM ) Total Marks: 1


Dividing potential customers on the basis of variables such as social class, personality,
or lifestyle is called__________.
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

67) Question # 1 of 10 ( Start time: 06:02:08 PM ) Total Marks: 1


Do you think, vulms.vu.edu.pk is an example of E-mail marketing?
Select correct option:
True
False

68) Which one is not an example of search engine?


Select correct option:
Yahoo
Google
Alta vista
Gawab

69) Let us, suppose that you have hosted early your e-commerce website to sell
sweets online: Your customers are acquaint with the name of your company and
DesiGhee Burfi . They have never interacted with your company. Which of following
loyalty stages they are?
Select correct option:

Awareness
Exploration
Familiarity
Commitment

70) Which 5th P introduced by E-business in Marketing Mix?


Select correct option:

Proper coverage
Personalized Services
Proper access
Personal style

71) ETSET(secure Electronic Transaction) was developed by


Select correct option:

Microsoft
Netscape Navigator
Master Cards and VISA
All of the options

72) Which of these can be used for advertisement purpose?


Select correct option:
Telephone
Newspapers
Magazines
All of above

73) Question # 5 of 10 ( Start time: 06:21:36 PM ) Total Marks: 1


Which of the following is a method for conducting market research?
Select correct option:
Phone
Interviews
Questionnaires
All of above

74) Which of the following is NOT an advertising payment mode?


Select correct option:
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead

75) Question # 1 of 10 ( Start time: 06:25:05 PM ) Total Marks: 1


Advertising Subscription Mixed Revenue Model includes
Select correct option:
Online journals
Sports information services
Business week online
All of the above

76) Question # 2 of 10 ( Start time: 06:25:59 PM ) Total Marks: 1


Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above

77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total Marks: 1


Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All

78) Question # 9 of 10 ( Start time: 06:29:26 PM ) Total Marks: 1


Which of the following is an advertising payment mode?
Select correct option:
Pay-per-person
Pay-per-page
Pay-per-sale
Pay-per-minute

79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total Marks: 1


If a company's marketing stretegy is focusing on customers having age less than 30,
which of the following marketing segmentation technique is being used by company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

80) E-Business promotions are used to _______.


Select correct option:

Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
1. Public Key of the receiver is used to-------------------.
a. Decrypt the message
b. Encrypt the message
c. Scramble the message
d. None of the mentioned options
2. Receiver applies ----------------to the received original message
a. Digital signature
b. Message digest
c. Hash function
d. None of the mentioned options

3. Symmetric key can be replaced with----------------------------.


a. Symmetric algorithms
b. Pair of public and private keys
c. Asymmetric key
d. None of the mentioned options

4. In --------------------attack an attempt is made by the attacker to decrypt the


message with every possible key.
a. Key search attack
b. Cryptanalysis
c. System based
d. None of the mentioned options

5. Most of the electronic payment systems on internet use ------------------to ensure


confidentiality and security of the payment information.
a. Quantum computing
b. Cryptography
c. Both of the mentioned options
d. None of the mentioned options

6. Simplicity and ----------------is the biggest advantage of Virtual PIN payment


system.

a. Full encryption
b. Dual encryption
c. No encryption
d. None of the mentioned options

7. In electronic checks which type of cryptography is used


a. Both symmetric and asymmetric
b. Symmetric
c. Asymmetric
d. None of the mentioned options

8. An electronic check book device is a combination of


a. Hardware and a digital signature
b. Software and information about user
c. Secure hardware and software
d. None of the mentioned options

9. Which of the following is disadvantage of virtual PIN payment system?


1. Bogus purchases are possible
2. Stolen credit card number can be used
3. Only some extra copies of the information items are made in case of a fraud
4. All of the mentioned options are disadvantages of Virtual PIN payment system
10. FV stands for
a. First Virtual
b. Forward Virtual
c. Famous virtual
d. None of the mentioned options

1. Customers can provide their feedback or register their complaints quite


conveniently in case of online business as compared to offline business
True
False

2. Physical proximity with items purchased and no inventory cost are disadvantages
of e-business

True
False

3. Online publishing is attractive because printing and distribution costs are


involved in it.

True
False
4. In Geographic segmentation customers are divided into groups on the basis of
where they live or work

True
False

5. Discount advertisements through web sites are form of e-marketing

True
False

In Virtual Payment system , Four kinds of information is provided to e-bank. Identify


which one is NOT included:
Select correct option:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant

A unique large number, generated as a result of applying hash function on a message is


called ______.
Select correct option:
Hash message
Message digest
Digitally singed message
Secret message
Reference:
(page # 103)
FVIPSS stands for _______.
Select correct option:
First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services
Reference:
(Page # 110)
https://www.facebook.com/muneer.h.awan

Virtual PIN Payment system is considered suitable for ________.


Select correct option:
Low-cost items
High-cost items
Very expensive items
Every kind of items
Which of these is a primary participant in E-Cash Payment system?
Select correct option:
Buyer
Bank
Merchant
All
Most of the electronic payment systems on internet use cryptography.
Select correct option:
True
False
In case of transaction failure or crash, one can retrieve his or her lost coins by sending all
blinded signed coins from last withdrawals to the E-bank.
Select correct option:
10
12
14
16
Reference:
(page # 119)
The key feature of E-Cash Payment system is
Select correct option:
Anonymity
Security
Cryptography
None of these
Reference:
(page # 116)
At minting stage, the client is ..by E-Cashbank
Select correct option:
Known
Unknown
Secret
informed
Reference:
(page. 118)
Cipher suite is a combination of
Select correct option:
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
Reference:
(page. 121)

SETSET(secure Electronic Transaction) was developed in


Select correct option:
1995
1996
1997
1999
Reference:
(page no. 122)
Symmetric algorithms are faster than asymmetric.
Select correct option:
True
False
Reference:
(Page # 105)
Which entity does not include in SET(secure Electronic Transaction)?
Select correct option:
Seller
Buyer
Payment gateway
Bank
Reference:
(Page # 122)
A paper signature is believed to be more reliable than a digital signature.
Select correct option:
True
False
If a key is 4 bit in length, how many unique key values are possible?
Select correct option:
4
8
16
32
Explanation:
A key value is always in binary form. A Binary Number is made up of only 0s and 1s.
So each digit has only two possibilities: 0 or 1, So now we try to check all possible
values of 4.
4 bit = 0000,
0001,
0010,
0100,
1000,
0011,
0110,
1100,
0101,
1010,
1011,
1101,
1001,
1110,
0111,
1111
Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of
that key.
Hash function is a __________
Select correct option:
Communication protocol
Hardware device
Encryption mechanism
Log file
Which of these attacks have been reported on symmetric key algorithms?
Select correct option:
Key Search Attacks
Cryptanalysis
System-Based Attacks
All
Reference:
(Page # 108)
Payment gateway is an organization which connects those entities to the internet which
are offline.
Select correct option:
True
False
Reference:
(Page # 122)
How many elements an e-coin has?
Select correct option:
1
2
3
4
Reference:
(page # 116)
EFT stands for _____________.
Select correct option:
Electronic Film Transmission
Electronic Funds Transfer
Electronic File Translation
None of above
Reference:
(Page # 114)

________ is used to interpret and show contents of the webpage.

Select correct option:


HTML
Notepad
Browser
Computer

What is identified by the tag ?

Select correct option:

Horizontal frame
Bottom Frame
Top Frame
Vertical Frame

Which of the following is NOT an advantage of CSS?

Select correct option:

Define the look of your pages in one place


Works on version 4 browsers or newer
Easily change the look
Implement same formatting each time tag is used.

Links are used to connect ____________.

Select correct option:


Images
Text
Images and web documents
All of the given

Which of the following are correct tags used for frames,

Select correct option:

Do you think that "www.vu.edu.pk" can be considered as university's advertisement


website?
Select correct option:
Yes
No

Characterization and Clustering belong to which of the following types of Data Mining?
Select correct option:
Predictive
Selective
Descriptive
Additive
Reference:
(Page # 141)

Traditionally Marketer use the market segmentation(s) like


Select correct option:
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
Reference:
(Page # 131)

Advertising Subscription Mixed Revenue Model includes


Select correct option:
Online journals
Sports information services
Business week online
All of the above
OLAP stands for
Select correct option:

Online Analytical Program


Online Analytical Processing
Online Application Program
Online Analysis Performance
Reference:
(Page # 145)

E-Business promotions are used to _______.


Select correct option:

Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
Reference:
(Page # 133)

Television, radio and print media are in a (n) . Mode.


Select correct option:

Passive
Active
Static
Dynamic
Reference:
(Page # 139)

CRM stands for ...............


Select correct option:

Customer Relationship Management


Customer Related Management
Customer Resembling Management
Customer Reallocation Management
Reference:
(Page # 136)

Which one is not an example of search engine?


Select correct option:
Yahoo
Google
Alta vista
Gawab
Reference:
(Page # 137)

Meta tag contains:


Select correct option:

User information
seller information
web page key information
bank information
Reference:
(Page # 138)

Free-Trial advertisement means _________.


Select correct option:

Free coupons are placed on certain websites for customers so that they can use it for
shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement.
Reference:
(Page # 133)

In many countries, stealing and misusing of meta information for getting competitive
advantage is considered as an offence known as
Select correct option:

Tort of Private Nuisance


Tort of Tress passing
Tort of passing off
Defamation
Reference:
(Page # 138)

If a company's marketing stretegy is focusing on customers having age less than 30,
which of the following marketing segmentation technique is being used by company?
Select correct option:

Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
Reference:
(Page # 131)

Press release can provide information about current events and news to, which of
following, via internet?
Select correct option:

Print media
T.v commercial
Press or media
T.v program.
Reference:
(Page # 135)

Fee for Transaction Models include


Select correct option:

Travel Agents and Insurance brokers


Automobile Sales and event tickets
Stock brokers and online banking
All of the above
Reference:
(Page # 130)

An E-Business can't have direct feedback from the customer in B2C.


Select correct option:

True
False

Creation of separate experiences for customers based on their behavior is called


Select correct option:

Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
Reference:
(Page # 132)
What is the right sequence of steps involved in development of customers relationship
with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
Reference: https://www.facebook.com/muneer.h.awan

(Page # 136)
At deposit stage, the serial number is ..by E-Cashbank
Known
Unknown
Kept Secret
Informed
Reference:
(Page # 118)
How many kinds of Web Portals are?
3
2
5
6
Explanation:
There are only two kinds of web portals, one is vertical portals which provides
information about single interest like online shopping sites are best example of
vertical portal site, educational site is also an example of vertical portal. Second kind
of web portal is horizontal web portals which provide information about everything or
multiple things. Search engine is best example of horizontal web portal.
Reference:
(page # 129)

Let us, suppose that you have hosted your e-commerce website,
When you provide opt-in e-mail option to your customers on your website and
customer opt for it , what does it mean to receive ?
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
Reference:
(page # 133)
Track the customers online and do personalization is only possible through which of the
following file(s) analysis.
log files
cookie
data mining
log files and cookies.
Reference:
(page # 136)

When customer life cycle is used to create different groups of customers, it is called?
Targeting Customers
Dynamic groups
Customer Life Cycle Segmentation
Group Development
Reference:
(page # 137)
https://www.facebook.com/muneer.h.awan

Network addresses 128--- 191 range belongs to which of the following class networks?
A
B
C
E

Reference:
(page # 10)
Which of the following property falls in HTTP?
Stateless
Stateful
Temporary
All of these
Reference:
(page # 3)

FSTC stands for:


Financial Services Technology Consortium
Financial Secrets Technology Consortium
Final Security threats control
First Service Technology Consortium
Reference:
(page # 113)

Supply chain can be broken into three parts, that is ----------------- , ----------------------- and
-------------------- activities.
Internal, external support
Upstream, internal ,downstream
Primary, Secondary ,R&D
None of them
Reference:
(page # 155)

The process of taking active role in working with suppliers to improve products and
processes is called?
Value chain management
Supply chain management
Supply chain management software
Porter Model
Reference:
(page # 155)

What is Ultimate consumer orientation?


Primary objective of supply chain is to help each company to meet needs of the
consumer at the end of supply chain.
Secondary Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
Supply chain is to help each company to meet needs of the supplier, seller and
buyer at the end of supply chain.
None of them
Reference:
(page # 156)

Many search engines rank the site by using a program called


Spider
Scorpion
Moon
Cobweb
Reference:
(page # 138)

E-commerce is a combination of three different areas of study, namely, --------,


---------------- and ----------------
Internal, external support, Support
Technology, business and law/policy
Primary, Secondary, R&D
Sale, purchase, feed back
Reference:
(page # 161)
In which type of data mining, Apriori algorithms is used?
Classification
Association
Characterization
Clustering

Reference:
(page # 143)
EDI has the key feature(s)
No paper work
No human intervention
Exchange of information takes place in seconds
All of these

Reference:
(page # 147)
Addresses are tied to the device itself and give no clue to it's location on a global scale.
This is the characteristics of
IP
RIP
MAC
None of the given

When two or more intranets are connected to each other they form a/an ------------- .
intranet
internet
extranet
VPN

Reference:
(page # 2)
Which attribute can be used to make a region non-clickable?
none of the given
target
alt
nohref

Reference:
(page # 37)
Which of the following payment mode does not require customer to pay interest to the
bank on each transaction?
Credit card
Debit card
Electronic check
All of the above

Reference: https://www.facebook.com/muneer.h.awan

(page # 110)
Cyber wallet can automatically assemble the correct payment and pay it too.
True
False

SET doesnt require special software on the client or merchant side.


True
False

Which model allows the users to log-on on a website and assume the role of bidder or
seller?
Online Banking.
Storefront Model.
E-Learning.
Auction Model.

Reference:
(Page # 128)
According to Michael Porter, fabricating is an example of primary activity in a strategic
business unit. Identify the area in which this task is performed.
Market and sell
Deliver activities relate to storage
Purchase materials and supplies
Manufacture product or create service
Reference:
(Page # 152)

Civil law deals with the private rights of the parties, whereas the object of criminal law is
to punish the wrong-doer. Is it?
True
False

In the physical world three elements must be satisfied in order to make a valid
contract, namely, offer, ---------------- and ----------
Acceptance and consideration
Acceptance and Rejection
Approval and consideration
None
Reference:
(page # 178)
In online environment acceptances may be issued by an imposter/cheater that has
authority to bind the online business
True
False

#00ff00 in HTML indicates


Pure green color
Pure blue color
Pure red color
Pure yellow color

Reference:
(Page # 23)
Virtual PIN Payment System requires both merchant and buyer to register with
_______________.
Auto Clearing House (ACH)
First Virtual (FV)
DSS (Digital Signature Standard)
DES (Data Encryption Standard)

Reference:
(Page # 110)
Classification and Association belong to which of the following types of Data Mining?
Selective
Predictive
Descriptive
Additive
Reference:
(Page # 141)
Which one of the followings is an example of Banner advertising?
Select correct option:
Branding
Affiliate programs
Partnership
All of these
Reference:
(Page # 138)
CPM is an advertising payment mode. CPM stands for ________.
Select correct option:
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
Reference:
(Page # 134)
Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
Reference:
(Page # 137)
In which type of approach, we further dig the data for retrieving information from data
warehouse?
Select correct option:
Slice
Dice
Drill down
Roll up
Reference:
(Page # 146)
Let us, suppose that you have hosted your e-commerce website, Promotion messages
can be sent when potential client is
Select correct option:
online
offline
both online and offline
visiting head office
Reference:
(Page # 133)
Digital Content Revenue Model Includes
Select correct option:
Legal information services
Online journals
Online Libraries
All of the above
Reference:
(Page # 130)
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All
Reference: https://www.facebook.com/muneer.h.awan

(Page # 136)
What does Telemarketing means?
Select correct option:
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
Reference:
(Page # 133)
In which type of data mining, ID3 algorithms is used?
Select correct option:
Classification
Association
Characterization
Clustering
Reference:
(Page # 141)
Some web retailers allow their customers to create their own product. It is called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
(Page # 132)
Free-Trial advertisement means ___________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for
shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didnt had to pay for this advertisement
Reference:
(Page # 133)
Total Marks: 1
The length of a message digest is ________.
Select correct option:

32 to 64 bits
64 to 128 bits
128 to 256 bits
256 to 512 bit

Reference:
(Page # 103)
Key version represents public key by
Select correct option:

Buyer
Seller
E-Bank
Certification Authority

Reference:
(Page # 116)
The serial # generated by the cyberwallet gets multiplied by blinding factor r which is known
only to the ___________.
Select correct option:

Bank
Merchant
Client
None

Reference:
(Page # 116)
ACH is a centralized system used by different interconnected banks for clearing payment
requests.
Select correct option:
True
False

Centralized Account Payment Model uses unique _______ of users as their account
identifier.
Select correct option:
Residence address
E-mail address
Office address
None
Reference:
(Page # 113)
SET and SSL both are same with respect to security.
Select correct option:
True
False
What are the security threats in VPS?
Select correct option:
a. Email hacking
b. Credit card number stolen
c. Missing of delivery
d. A and B

What is function of Cyberwallet?


Select correct option:
Store coins
Manage Coins
Record transactions
All of above
SET and SSL both are same with respect to security.
Select correct option:
True
False

Basic difference between Virtual PIN Payment System and Electronic Check is _____.
Select correct option:
Encryption
Registration with bank
No. of participants
There is no difference between them

For More Information or missing any content please contact without hesitation.
Eng. Muneer Hayat
0300-5580646
muneerhayat@gmail.com
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