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Downtown Kalamazoos Principle Food and Drink Introduces Premium

Michigan Beef to Diners with a 5 Course Tasting Menu

Featured tasting menu at downtown Kalamazoos Principle Food and Drink debuts 120 year old
family farms premium Michigan beef and Lamb. 5 course tasting Menu Includes a Cortado Short
Rib with Cherry Rhubarb BBQ.

Kalamazoo, MI, June 30, 2017 --( When you think of premium beef, Michigan is not the first
place that comes to mind, but last weekend Oswalt Family Farms began to change that. The Oswalt
Family has been raising award-winning cattle In Vicksburg for over 100 years. Founded in 1893, Oswalt
Family Farms has been in operation for over 6 generations. Last weekend a featured tasting menu at
downtown Kalamazoo's Principle Food and Drink was the first opportunity for local consumers to try
Oswalt's premium Michigan beef.

The opportunity to introduce a local farm to our customers and have them understand where the food
they are eating comes from is exciting for us, says Principle Co-Founder Casey Longton.

Together executive chef Matt Pietsch from Salt Of The Earth and Principle Chef de Cuisine Paul Parrish
crafted a menu focusing on Oswalt's locally raised beef. Taking a few playful cues from the theme of a
summer BBQ. The tasting menu served 80 diners 3 new interpretations of classic grilled and smoked
meats from Oswalt Family Farms. Including 18 hour acid marinated brisket and a cortado short rib with
cherry and rhubarb.

For information on upcoming Michigan beef tastings visit

About Principle:
Joining the Kalamazoo mall community in 2015, Principle Food & Drink was founded in the belief that
West Michigan is hungry for an establishment that brings together these key elements: the finest
ingredients offered by the local farm community, dedicated hospitality professionals from the Kalamazoo
area, and a creative craft cocktail program all assembled in a comfortable attractive space in friendly
downtown Kalamazoo.

About Oswalt Family Farms:

Our farm has been family owned for six generations, operating in Vicksburg, Michigan since 1893. We
share our knowledge from generation to generation while also utilizing the latest research to ensure our
herd is healthy and providing the best possible product.

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