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Case-based analysis

Equipos y Terminales de Usuario


(User equipment and terminals)
2015-2016
Examples

Case-based Analysis 2
Examples

Samsung Galaxy S5 Samsung Galaxy Tab 4

Case-based Analysis 3
Product Concept Design

Use cases and priorities


Use cases: Apple

iPhone 6 iPad Air


Executive for work Executive for work
Age > 35 Age > 35
Long phone calls Email management
Text messaging Files editing
Email reading Presentation including
Photo and video playing photos and videos
Case-based Analysis 5
Priorities

iPhone 6 iPad Air


1. Basic functionality
2. High reliability
3. Ergonomics
4. Style
5. Efficiency
6. Additional functionality
7. Flexibility
Case-based Analysis 6
Use cases: Samsung

Samsung Galaxy S5 Samsung Galaxy Tab 4


Work + Digital Entertainment Work + Digital Entertainment
Age > 20 Age > 20
Photo and video playing Presentation including photos
Email reading and videos
Long phone calls Web and Email management
Text messaging Files editing
Case-based Analysis 7
Priorities

Samsung Galaxy S5 Samsung Galaxy Tab 4


1. Basic functionality
2. Flexibility
3. Additional functionality
4. High reliability
5. Ergonomics
6. Style
7. Efficiency
Case-based Analysis 8
Design
DESIGN IPHONE 6 SAMSUNG GALAXY S5

Form factor Smart phone Smart phone

OS iOS (8.x) Android (4.4.2) TouchWiz UI

5.44 x 2.64 x 0.27 inches 5.59 x 2.85 x 0.32 inches (142


Dimensions
(138.1 x 67 x 6.9 mm) x 72.5 x 8.1 mm)

4.55 oz (129 g) 5.11 oz (145 g)


Weight
the average is 4.8 oz (137 g) the average is 4.8 oz (137 g)

Body material Aluminium

Rugged Water, Dust resistant

IP certified IP 67
Date Sep 2014 Feb 2014

Case-based Analysis 9
Design
DESIGN SAMSUNG G. TAB 4 IPAD AIR
Form factor Tablet Tablet

Phone functionality Yes

OS Android (4.4.2) TouchWiz UX UI iOS (7.x)

9.58 x 6.94 x 0.31 inches (243.4 x 9.45 x 6.67 x 0.30 inches (240 x
Dimensions
176.4 x 7.95 mm) 169.5 x 7.5 mm)

17.18 oz (487 g) 16.86 oz (478 g)


Weight
the average is 14.2 oz (406 g) the average is 14.2 oz (406 g)

Body material Aluminium


Date Apr 2014 Nov 2013

Case-based Analysis 10
Hardware

Processor, Memory, Camera,


Graphics,
Hardware
HARDWARE IPHONE 6 SAMSUNG GALAXY S5

Qualcomm Snapdragon 801


System chip Apple A8
MSM8974-AC

Processor Dual core, 1400 MHz, 64-bit Quad core, 2500 MHz, Krait 400

Graphics processor PowerVR GX6450 Adreno 330

System memory 1024 MB RAM 2048 MB RAM

Built-in storage 128 GB 32 GB

microSD, microSDHC,
Storage expansion
microSDXC up to 128 GB

Speakers Earpiece, Loudspeaker Earpiece, Loudspeaker

Case-based Analysis 12
Processor
HARDWARE IPHONE 6 SAMSUNG GALAXY S5

Qualcomm Snapdragon 801


System chip Apple A8
MSM8974-AC

Case-based Analysis 13
Processor
https://www.qualcomm.com/products/snapdragon
Processor
Processor
http://ark.intel.com/es/products/family/70095/Intel-Atom-
Processor-for-Smartphone-and-Tablet
Processor
Camera
CAMERA IPHONE 6 SAMSUNG GALAXY S5
Camera 8 megapixels 16 megapixels
Flash Dual LED LED
Aperture size F2.2 F2.2
Focal length (35mm equivalent) 29 mm 31 mm
Camera sensor size 1/3" 1/2.6"
Autofocus, Phase detection autofocus,
Back-illuminated sensor (BSI),
Touch to focus, Manual focus, Digital
Autofocus, Phase detection
image stabilization, Face detection,
autofocus, Touch to focus, Digital
Exposure compensation, ISO control,
image stabilization, Face detection,
Features White balance presets, Burst mode,
Exposure compensation, Burst mode,
Digital zoom, Geo tagging, High
Digital zoom, Geo tagging, High
Dynamic Range mode (HDR), Night
Dynamic Range mode (HDR),
mode, Scenes, Effects, Self-timer, Voice
Panorama, Self-timer
activation
1920x1080 (1080p HD) (60 fps),
Camcorder 3840x2160 (4K) (30 fps)
1280x720 (720p HD) (240 fps)
Continuous autofocus, Picture-taking Digital image stabilization, High Dynamic
Features during video recording, Video calling, Range mode (HDR), Video calling,
Video sharing Video sharing
Front-facing camera 1.2 megapixels 2.1 megapixels
Case-based Analysis 18
Camera

Case-based Analysis 19
Camera

Case-based Analysis 20
Camera
http://www.toshiba-components.com/cmos/
https://www.aptina.com/
http://es.rs-online.com/ http://www.farnell.com/

Case-based Analysis 21
Camera

Case-based Analysis 22
Camera
Property Value Unit
FSI/BSI BSI
Optical size 1/4 inch
Pixel pitch 1.12 m
Number of pixels 8M pixel
Output pixels 3280(H)2464(V) pixel
RAW8
Data formats
RAW10
Frame rate (full) 30 fps
Frame rate (1080p) 30(crop) fps
Frame rate (720p) 60 fps
Frame rate (VGA) 120 fps
Power supply voltage (analog) 2.8 +/- 0.2 V
Power supply voltage (digital) 1.2 +0.1/-0.06 V
Power supply voltage (IO) 1.7 to 3.0 V
Operating temperature (Topr) -20 to 60 degC
Storage temperature (Tstg) -40 to 85 degC
Type Die

Case-based Analysis 23
Camera
Property Item
SoC/CIS CIS (CMOS image sensor)
I/F (serial) CSI-2 4lanes
Control interface I2C
Progressive scan Progressive scan
Binning: Horizontal 1/2
1/2
Binning: Vertical
1/4

Image scaling (programmable scaling for image size)


Image setting function Picture flip (horizontal and vertical)
Window of interest (windowing to any arbitrary size fixed center)

High Dynamic Range (HDR)


Color Noise Reduction (CNR)
Context switch
Function Lens shading correction
Defect pixel correction
Global reset for mechanical shutter
Strobe timing pulse

Standby mode
Power management
Power down mode for low power consumption
One-time memory (OTP) (bit) 8K

Case-based Analysis 24
Hardware
HARDWARE SAMSUNG G. TAB 4 IPAD AIR
Apple A7 with 64-bit
System chip Qualcomm Snapdragon
architecture

Quad core, 1200 MHz, ARM


Processor Dual core, 1400 MHz, Cyclone
Cortex-A7

Graphics processor Adreno 305 PowerVR G6430

System memory 1536 MB RAM 1024 MB RAM

Built-in storage 16 GB 128 GB


Maximum User Storage 12 GB

microSD, microSDHC,
Storage expansion
microSDXC up to 64 GB

Speakers Loudspeaker Stereo speakers

Case-based Analysis 25
Processor
HARDWARE SAMSUNG G. TAB 4 IPAD AIR
Apple A7 with 64-bit
System chip Qualcomm Snapdragon
architecture

Case-based Analysis 26
Camera
CAMERA SAMSUNG G. TAB 4 IPAD AIR
Camera 3 megapixels 5 megapixels
Aperture size F2.4

Back-illuminated sensor
(BSI), Autofocus, Touch to
focus, Digital image
stabilization, Face
Features Geo tagging
detection, Digital zoom,
Geo tagging, High
Dynamic Range mode
(HDR)

1280x720 (720p HD) (30 1920x1080 (1080p HD)


Camcorder
fps) (30 fps)
Features Digital image stabilization
Front-facing camera 1.3 megapixels 1.2 megapixels

Case-based Analysis 27
Display
Display
DISPLAY IPHONE 6 SAMSUNG GALAXY S5
Physical size 4.7 inches 5.1 inches

Resolution 750 x 1334 pixels 1080 x 1920 pixels

Pixel density 326 ppi 432 ppi

Technology IPS LCD Super AMOLED

Screen-to-body ratio 65.71 % 69.76 %

Colors True color (24-bit) True color (24-bit)

Touchscreen Multi-touch Multi-touch

Light sensor, Proximity sensor, Light sensor, Proximity sensor,


Features Scratch-resistant glass, Scratch-resistant glass
Oleophobic coating (Corning Gorilla Glass 3)

Case-based Analysis 29
Display
DISPLAY IPHONE 6 SAMSUNG GALAXY S5
Physical size 4.7 inches 5.1 inches

Resolution 750 x 1334 pixels 1080 x 1920 pixels

Pixel density 326 ppi 432 ppi

Technology IPS LCD Super AMOLED

Case-based Analysis 30
Display
DISPLAY SAMSUNG G. TAB 4 IPAD AIR
Physical size 10.1 inches 9.7 inches

Resolution 1280 x 800 pixels 2048 x 1536 pixels

Pixel density 149 ppi 264 ppi


Technology TFT IPS LCD

Screen-to-body ratio 68.96 % 71.65 %

Colors True color (24-bit) True color (24-bit)

Touchscreen Multi-touch Multi-touch

Light sensor,
Features Light sensor
Oleophobic coating

Case-based Analysis 31
Display
DISPLAY SAMSUNG G. TAB 4 IPAD AIR
Physical size 10.1 inches 9.7 inches

Resolution 1280 x 800 pixels 2048 x 1536 pixels

Pixel density 149 ppi 264 ppi


Technology TFT IPS LCD

Case-based Analysis 32
Display

Case-based Analysis 33
Display

DD-160128FC-2A
DENSITRON

Case-based Analysis 34
Display

DD-160128FC-2A
DENSITRON

Case-based Analysis 35
Display

DD-160128FC-2A
DENSITRON

Case-based Analysis 36
Battery
Battery
BATTERY IPHONE 6 SAMSUNG GALAXY S5

21.00 hours
Talk time
the average is 11 h (678 min)

10.4 days (250 hours) 16.2 days (390 hours)


Stand-by time
the average is 20 days (479 h) the average is 20 days (479 h)

14.00 hours 21.00 hours


Talk time (3G)
the average is 15 h (899 min) the average is 15 h (899 min)

Capacity 1810 mAh 2800 mAh

Not user replaceable Yes

Technology Li-ion Polumer Li-ion

Wireless charging Optional

Case-based Analysis 38
Battery

BATTERY SAMSUNG G. TAB 4 IPAD AIR

Capacity 6800 mAh 8820 mAh


Not user
Yes
replaceable

Technology Li-ion Li-ion

Case-based Analysis 39
Battery (Samsung G. S5)

Case-based Analysis 40
Battery (iPhone 6)

Li-ion polymer battery can result in credit card thin


designs while still holding relatively good battery life.
Lithium-polymer batteries are very lightweight and
have improved safety.

However, these batteries will cost more to


manufacture and have a worse energy density than
lithium-ion batteries.
Case-based Analysis 41
Battery Providers

www.powerstream.com

http://www.vislero.com/

Case-based Analysis 42
Battery

www.powerstream.com

http://www.vislero.com/

Case-based Analysis 43
Mechanical design
Dimensions

Case-based Analysis 45
Teardown

iPhone 6
Case-based Analysis 46
iPhone 6

Case-based Analysis 47
Teardown

Sam G. S5
Case-based Analysis 48
Dimensions

Case-based Analysis 49
Teardown

iPad Air
Case-based Analysis 50
Teardown

Sam G. Tab 4
Case-based Analysis 51
Software
CATIA (Computer Aided Three-Dimensional
Interactive Application)

Case-based Analysis 52
Software
Software
IPHONE 6 SAMSUNG GALAXY S5
Android (4.4.2) TouchWiz
SO iOS (8.x)
UI
BROWSING

Browser Safari Google Chrome

Built-in online services YouTube (upload),


support Picasa/Google+

Case-based Analysis 54
Software

SAMSUNG G. TAB 4 IPAD AIR


Android (4.4.2)
SO iOS (7.x)
TouchWiz UX UI
BROWSING
Browser Chrome Safari

Facebook, YouTube
Built-in online YouTube (upload),
(upload), Flickr,
services support Picasa/Google+
Twitter

Case-based Analysis 55
SO

Case-based Analysis 56
Communications
Technology
IPHONE 6 SAMSUNG GALAXY S5
CDMA 800, 1700/2100, 1900 MHz
GSM 850, 900, 1800, 1900 MHz 850, 900, 1800, 1900 MHz
UMTS 850, 900, 1700/2100, 1900, 2100 MHz 850, 900, 1900, 2100 MHz
700 (band 13), 700 (band 17), 700 (band 28),
800 (band 18), 800 (band 19), 800 (band 20), 800 (band 20), 850 (band 5),
850 (band 5), 850 (band 26), 900 (band 8), 900 (band 8), 1800 (band 3),
FDD LTE
1700/2100 (band 4), 1800 (band 3), 1900 1900 (band 2), 2100 (band 1),
(band 2), 1900 (band 25), 2100 (band 1), 2600 2600 (band 7) MHz
(band 7) MHz
LTE Cat 4 (150/50 Mbit/s),
LTE Cat 4 (150/50 Mbit/s), HSPA (unspecified),
HSDPA+ (4G) 42.2 Mbit/s,
Data HSUPA, EDGE, GPRS, EV-DO Rev.A, EV-DO
HSUPA 5.76 Mbit/s, UMTS,
Rev.B
EDGE, GPRS
Micro SIM Yes
nano-SIM Yes
GPS, A-GPS, Glonass, Cell ID, Wi-Fi
Positioning GPS, A-GPS, Glonass
positioning
Turn-by-turn navigation, Voice
Navigation Turn-by-turn navigation
Case-based Analysis navigation 58
Connectivity
IPHONE 6 SAMSUNG GALAXY S5
Bluetooth 4.0 4.0

Wi-Fi 802.11 a, b, g, n, n 5GHz, ac 802.11 a, b, g, n, n 5GHz, ac

Mobile hotspot Yes Yes


USB Yes USB 3.0
Connector Proprietary microUSB

Features USB charging Mass storage device, USB charging

NFC, MHL, Tethering, Computer


Other NFC, UMA (Wi-Fi Calling)
sync, OTA sync, ANT+, Infrared

Case-based Analysis 59
Technology
SAMSUNG G. TAB 4 IPAD AIR
CDMA 800, 1900 MHz
GSM 850, 900, 1800, 1900 MHz 850, 900, 1800, 1900 MHz
UMTS 850, 900, 1900, 2100 MHz 850, 900, 1900, 2100 MHz
700 (band 13), 700 (band 17), 800 (band 18),
900 (band 8), 1800 (band 3), 800 (band 19), 800 (band 20), 850 (band 5),
FDD LTE 2100 (band 1), 2600 (band 7) 850 (band 26), 900 (band 8), 1700/2100 (band
MHz 4), 1800 (band 3), 1900 (band 2), 1900 (band
25), 2100 (band 1), 2600 (band 7) MHz
LTE Cat 4 (150/50 Mbit/s),
HSDPA+ (4G) 42.2 Mbit/s, LTE, HSPA (unspecified), UMTS, EDGE,
Data
HSUPA 5.76 Mbit/s, UMTS, GPRS, EV-DO Rev.A, EV-DO Rev.B
EDGE, GPRS
Micro SIM Yes
nano-SIM Yes
Positioning GPS, A-GPS, Glonass A-GPS, Cell ID, Wi-Fi positioning
Turn-by-turn navigation, Voice
Navigation Yes
navigation
Case-based Analysis 60
Connectivity
SAMSUNG G. TAB 4 IPAD AIR
Bluetooth 4.0 4.0
802.11 a, b, g, n, n
Wi-Fi 802.11 a, b, g, n, n 5GHz
5GHz
Mobile hotspot Yes Yes
USB USB 2.0 Yes
Connector microUSB Proprietary
Mass storage device, USB
Features USB charging
charging

Tethering, Computer sync, TV-Out, Computer


Other
OTA sync sync, OTA sync

Case-based Analysis 61
LINKS
http://www.toshiba-components.com/cmos/

https://www.aptina.com/

http://es.rs-online.com/

http://www.farnell.com/

http://www.digikey.es/
https://www.elfa.se/elfa3/StartPage.do

Case-based Analysis 62
Social perception
iPhone
Android
Blackberry