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Business Plan

3-D food printing as a service aims to provide nutritious food at affordable prices. The following plan explain the cost and
revenue model keeping in mind the target population.

Market Analysis

Parameters How the industry fares on it
Expected Market Size $7 billion by 2025 (Based on research from IDTechEx)
Expected Margins 5-8% (Post Breakeven)
Bargaining power of suppliers Food ink or gel, which act as ingredients in the printer can be sourced
(Medium) from any food producer.
Bargaining power of buyers The world is riddled by food shortage, under-nourishment and food
(Moderate-Low) availability issues and the food printer provides the food service at an
affordable price especially in areas unreachable by regular food sources.
Threat of New entrants Entering into the industry requires a manufacturing and technology
(Low) expertise as well as vision for a future. Hence, it can only be done by
extremely technologically efficient companies.
Threat of Substitutes Traditional food sources could be substitutes but since availability and
(Low) level of nutrition are an issue, so no feasible substitutes are available.
Rivalry/Competition in the Industry Players investing in this technology include TNO (innovation for life),
(Low) Philips, Electrolux, Barilla, Nestle and Hershey’s. Space agency, NASA, is
credited as one of the major driving forces in the research and
development of 3D printed food However, nobody has made any major
strides in this area.

Financial Analysis

Sources of Cost
One time Cost Amount (Approx. based on research)
Machine $1800
Ink/Food Mix $100
Installation (includes travel etc.) $200
Recurring Cost Amount (Approx. based on research)
Regular maintenance/upkeep (IoT based) $20
Refills $100
Utilities $20
*An average printer produces about 450 plates.
* Variable cost of $150 for 450 plates gives $0.33/plate

Sources of Revenue

Rural India
Though purchasing power has increased significantly in rural India over the past decade, however areas suffering from acute
hunger and nutrition issues continue to grapple with poverty in addition to poor access to basic services. Thus, likely source
of revenue in such regions is bound to be third party donor like Government of India or an NGO.

Urban India
Traditionally, women have primarily been home-makers in India. However, with increasing involvement of women in labour
workforce, Indian households are moving towards Ready to eat (RTE) foods. This has increased issues of malnourishment
even in well-off segments of society. Food Printer addresses the twin requirements of nutrition and RTE food.

Data Monetisation
Aggregated data regarding food patterns has immense value for internal product development as well as large number of
industries related to food products. Thus, there is a huge market that could benefit from access to aggregated dietary habits
of individuals in a society like India which is characterised by culinary diversity