P i tc h b o o k

Table of Contents
Redesign Plan
Fonts & Colors
Logo
Flat Package Design
Photography
Advertisement
Redesign Plan
The product featured in this redesign project
is Hersheys Symphony Chocolate bar.
Hersheys has different chocolate types that
are available to purchase like their original bar.
This is their nicer and higher quality version.
The original packaging doesnt justify the
elegance the taste carries. The name comes
from a beautiful art form of music. It is simply
lacking the core of its message.
The plan is to simply fix that. It is designed
with an inspired red curtain red, an elegant
script font, and finer materials such as a card
stock and foil. It simplifies the design and
pushes the message of Symphony more than
the previous design.
Fonts & Colors
c: 46
m: 84
r: 67
g: 23
#43161b
Pantone:
Bebas NEUE Bold
y: 69 b: 28 490 C Bebas Neue BOok
k: 68
Use bebas neue only as header fonts.
Track: 50pts
Print: use 7-11pt size
c: 23 r: 264 #a41d21
Web: Use 14-16pt size
m: 100 g: 30 Pantone:
y: 100
k: 13
b: 33 7627 C
Montserrat
Bold
Montserrat
Light
Body Copy
Print: use 6-10pt size
Web: use 13-14pt size
Styling: use bold for sub-headers
Logo
Logo redesign New

The new logo resembles the

old logo for a purpose. It was
designed so that there is
still recognizability as if the Old
product design were to shift
to this redesign. It is a more
balanced font and better
weight in contrast.
The logo should not be Logo placement spacing
crowed with other elements
of design within this box
unless it is the Hersheys logo
or the tag line underneath
the logo.
 Flat Package Design

CONTINUE HERE
BEGIN HERE
CREAMY MILK CHOCOLATE

PER 4 BLOCK SERVING

190 CALORIES 7G SAT FAT 35MG SODIUM 20 G SUGARS NET WT 6.8 OZ (192 G)
Photography
Studio Environment Model
Advertisement
Target Audience
The target audience are teens to seniors
both male and female. An ideal candidate
cherishes the fine things of life. Our possible
target market includes those who have higher
education and are travelers. This person also
likes going to plays, orchestras, operas and
ballets. His or her favorite snack is assorted
fine cheese, nuts, and berries.
Our position hits this audience by showing
that Symphony Chocolate is for those with a
fine sense of taste and enjoys formal events.
Call to action
Symphony chocolates call to action will stem
from the big idea behind it all. Bring home
the Symphony. Its a call to action to actually
buy and bring home the chocolate. This will
apply as you eat the chocolate, you will hear
the symphony playing at home.
Media Strategy
The format of advertisement is lifestyle. It is
being portrayed in a very elegant manner. This
is a 15 second video that will be channeled
through social media. I was created to show
the elegance behind the chocolate. The video
illustrates a perception of being fancy as you
eat the Symphony chocolate.
Video Storyboard Execution
It begins with setting shots with shots of
the violin, formal model, red curtain and
chocolate. It shows the model reaching and
eating a piece. Once he bites it, he and the
viewer hear a symphony orchestra. There will
be a cut to the call to action at the end.

Sketch
BRING HOME THE