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What is Eros Now?

ONE-STOP SHOP FOR


ON-DEMAND INDIAN ENTERTAINMENT
MULTI-PLATFORM
MULTI-DEVICE STRATEGY
Index
Overview Of ErosNow
Landscape & Target Consumer
Product & Technology

Content Strategy

Marketing
Pricing & Monetization
Platform Alliances

Data Analytics

Outlook
COMPANY OVERVIEW
How Big is BIG?

40 MILLION 26.5+ 26.5 MILLION


13.5 + MILLION
UNIQUE MILLION FANS ON
REGISTERED
USERS REGISTERED SOCIAL MEDIA
USERS
22 MILLION 80 MILLION
MOBILE USERS VIDEO
USERS VIEWS
RAPID EXPANSION OF ACTIVE USER BASE
Official
Market
Active Users Launch
(m)
New Content Launches

26.5
19.0 1 original 2 original
14.0 series per series per
1.0 month month

Sep-14 Dec-14 Mar-15 Jul-15 2016 2017


Changing The Game

WHY EROSNOW IS A GAMECHANGER? VIRTOUS CYCLE OF CONTENT & PRODUCT DEVELOPMENT

Proven platform - Large captive user base of 26.5m in place Media


Content

Content ownership Interactive Technology


Services

Platform-agnostic distribution strategy


Enhanced product features
Home-grown technology; no third party dependency
Affiliate
Programmes Data &
Opportunity provided by advent of 4G/ large mobile Analytics

subscriber base

Strategy to garner a large user base and migrate users to pay


User
Acquisition
Advertising
platform by offering premium services & Brand Partnerships
LANDSCAPE & TARGET
CONSUMER
Indias Structural Landscape

Internet penetration is still in early stages Indias digital ad market to reach c.$2.8Bn by 2020

90% 87% $2,767

53%
46%

19% $452

UK USA Brazil China India FY14 FY20

Broadband & Smartphone User Penetration


0 2 4 6 8 10 12
400 359 30%
350 328
300 25% 25% 457
300 274 23% 399
Implied 250 20% 21% 20% 342
250 229
17% 18% 286
195
200 166 15% 232
14%
141 12% 173
150 120 11%
102 10%
8% 9%
100
5%
50
0 0% 2014A 2015E 2016E 2017E 2018E 2019E
2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E 2025E Mobile Internet Users ($m)
Living and Loving Life Online

302mm 283mm
Indian wireless internet subscribers
Internet Subscribers

28% Indias Youth Online


217
Increase in Facebook Minutes Spent on
Visitors in the Past Year Facebook on Average

86% 27%
of Indian Web Yearly Increase in Online Video
Users on Social Media Audience

Lead to increasing amount of digital content


23.3
Total Minutes
BILLION
54 Million 3.7 Billion 432 Minutes 23.3 Billion
Unique Video Viewers Total Videos Per User Total Minutes
Source: Accenture Video Solutions Survey, 2013; indexmundi, eMarketer, comScore, TRAI
Key Markets - India

1.2B
Indias
Population
Key Markets Rest Of Asia

400M
South, SE Asia
Population

Population of Overseas South Asians


Key Markets - Australasia

0.8M
Australasia
Population

Population of Overseas South Asians


Key Markets Middle East

16M
Middle East
Population

Population of Overseas South Asians


Key Markets Europe
5M
Europe
Population

Population of Overseas South Asians


Key Markets Continental America

6.5M
Americas
Population

Population of Overseas South Asians


Global Footprint 1.6 Billion people

Potential markets
1/4th of Humanity

Potential markets
PRODUCT & TECHNOLOGY
Technology 1-1

Product Demo AV
Defining Our Product Philosophy


Discover Consume Share
Offline

Watch at your
leisure!

Emerging market Fact: providing seamless


experiences at your convenience free of any
potential bandwidth constraints
Recommendations

- Algorithmic
- Human

Emerging market Fact: India releases 1000 +


films a year we curate content just for you -
according to your viewing habits!
Star Channels

Search for stars


& unique
opportunities to
interact with
them!

Emerging market Fact: Star power is


incredible in India. In the South some
celebrities even have shrines celebrating
them!
Value Enhancing Acquisition : PingTune

Both fans & artists use the PingTunes music messaging app (ioS or Android) to form a deeper social connection
Eros Now reach & relationships + PingTune s features & functionality = a game-changing music experience
Fans are able to: Artists are able to:
Discover and recommend content more easily Create & own official profiles that fans can engage with
Share content both within and outside of a walled garden Deliver content, direct to fans with ease
Chat with friends & also connect with link-minded fans Build a unique content-driven social network

1
Successful communication 2
Evangelism is an invaluable 3
Word of mouth is an
requires direct connections asset for any product unbeatable marketing tool
CONTENT STRATEGY
A Unique Content Mix

Original
Movies Music Television
Programming
A Compelling Content Experience

Movies Music
- 3000 + titles including latest releases, blockbusters, - Millions of audio and video tracks
classics across all genres
- Exclusive new music releases before any other platform
- Disruptive windowing
- Trailer launches exclusive
- Digital Premieres
- Music made exclusively for ErosNow
- Exclusive films made for ErosNow before Theatres

ENDLESS
ENTERTAINMENT
Television Shows Original Programming
- Aggregated from India and beyond - Drama, fiction, reality shows, comedies, remakes from
hit international series
- Catch-up television
- Collaborations between Silver Screen talent
- Within or prior to 48 hours of linear tv telecast
- Young, Fresh and Edgy : Differentiator from traditional
- Exclusive and Non-exclusive content television programming
- Supports one-stop-shop proposition - Box sets available to binge view
The Importance Of Original Content Creation

INDIAS YOUNG DEMOGRAPHIC


Eros Now : Something for Everyone
Main languages spoken in India Population density by region

Despite the wide range of dialects spoken, more than 40% of the populations speaks Hindi, but sizeable markets still exits in other regional markets
Exclusive Original Content
The Clients Much More Than What Meets The Eye

Logline:

In the posh murky corridors of power in


the capital city of Delhi, amidst the rich
industrialists and powerful politicians, a
woman uses the power of her body, mind
and soul to clean their messor does she
have another agenda

Genre: Thriller

12 episodes
Khel Beyond Boundaries

Logline:

An insiders look at the world of Indian Premier


League, and the various stake holders in it. A
behind-the-scenes story of the IPL match-fixing,
politics, controversies. Drugs, sex, big money &
criminal syndicates all play a big part. The real
games are played not on, but off the field...beyond
the boundaries

Genre: Thriller

10 episodes
Legacy When Music Demands Blood

Logline:

Behind every hit song is a murky world of violence,


lust, deceit, betrayal, conspiracy. Sometimes
murder.
One young man arrives from nowhere and takes
the music industry by storm. But he has a secret
hidden agenda - To destroy the country's biggest
music label by creating his own.

Genre: Drama

10 episodes
Lost Can we change history when it repeats itself?

Logline:

An 8 year old girl goes missing and her NRI parents


are forced to seek the help of a suspended female
cop in their search for her. An ex-human trafficker
is blackmailed to join the search or else risk his
sinful past catching up with him.

Genre: Thriller

8 episodes
Showtime Romancing Bollywood in the 1960s

Logline:
1960s was the golden era of Bollywoodthe era
of some of the most talented Showmen.
Showtime takes a look at that era, all that goes on
in front of the camera and behind the camera.
Legendary men and women, their love stories,
heartbreaks and more

Genre: Drama

8 episodes
Fairytale And they lived?

Logline:

Indias topmost film maker revisits the most


popular fairytales set in modern day India. Each
season will recreate one such fairytale with
dazzling visuals in the form of a musical with a
definite twist in the tale

Genre: Young Drama

12 episodes
MARKETING
360 Degree Marketing Approach
TV
30, 60 & 90
Second Ads

Promotions

Ad
In-cinema
networks
Features

Content

Social Radio,
Brand
Media Print &
Marketing Outdoor
UK U.S. BRAZIL CHINA INDIA UK U.S. 0 BRAZIL CHINA INDIA 0 0

Internet Penetration is still


Internet Penetration is still in Early Stages in Early
Strong Stages Smartphone Growth
Expected Stro

Brand Campaign Launched in July 2015


Eros
Bolo Kya Dekhoge Nows
Brand Bolo Kya
Campaign Launched JulyBrand
Dekhoge on TV SeJuly
- AnchoredLaunched
2015 Campaign 20
Pehle

TV Se Pehle TV Se Pehle Bolo Kya Dekhoge


Headline Hindi movie premieres Headline Hindi movie premieres
Broadest & most comp
exclusively on Eros Now exclusively on Eros Now including agship orig

To drive continued growth through To drive continued growth through


To deliver high-quality
unique windowing - before TV unique windowing - before TV shows with lm-like pro

Tanu Weds Manu Returns, Badlapur, Tanu Weds Manu Returns, Badlapur,
Genres that include re
Happy Ending, Shamitabh & NH10 Happy Ending, Shamitabh & NH10
adaptations of internati
on Eros Now rst on Eros Now rst originals in drama, com

Campaign Across all Major Media: Campaign Across all Major Media: Full seasons of these
TV, Theatrical, Radio, Print, Outdoor TV, Theatrical, Radio, Print, Outdoor
series will be available
& Digital & Digital Eros Now

Campaign
eatured in India-wide print of Times of India featured in India-wide print of Times of India

SAY !!! WHAT DO YOU WANT TO WATCH? QUITE LITERALLY !!!


Brand Campaign Launched in July 2015
Play 5 in 1 AV EN
PRICING & MONETIZATION
Our Pricing & Monetization Models

Advertising Revenue (India only)

Transactional Revenue (India only) International Revenue


Daily, Weekend Pass, Weekly Pass Premium Subscription Single
(Quasi-premium) Tier ($7.99 p.m.)

Premium 2 Tier Pricing


Rs. 50 per month Rs. 100 per month
(India only)
What is our pricing proposition?

INDIA PRICING MULTI-TIER


Monthly Pass Monthly Pass Annual
Daily Pass Weekend Pass Weekly Pass
(1) (2) Pass
Rs 10 Rs 20 Rs 30 Rs 50 Rs 100 Rs 1,000
($0.15) ($0.30) ($0.45) ($0.77) ($1.54) ($15.4)
Ad Free Yes Yes Yes Yes Yes Yes
HD No No No No Yes Yes
Multi-screen No No No No Yes Yes
Offline No No No No Yes Yes
Subtitles Yes Yes Yes Yes Yes Yes
All area access Yes Yes Yes Yes Yes Yes
INTERNATIONAL PRICING - SINGLE TIER
Monthly Subscription Annual Subscription
$7.99 $79.99
[ 44 ]
Corporates AV
APPROACH TO AD MONETIZATION
Indias digital ad market to reach c$2.8bn by 2020
($ in millions) Online advertising spend
Move away from CPM rates and YouTube type $2,767

inventory monetization

Premium selective advertisers $ 452

Synergy partners with celebrities endorsing FY' 14 FY' 20

brands
Mobile advertising to be largest component

Pre-rolls and other real estate on player 2020 share of online ad spend

Sponsorships rather than spots Mobile, $858 Social Media,


$830

Higher ad Premium based on levels of


Display, $208
interactivity and user engagement
Email, $42

In-film placement in films and Originals Search, $415 Video, $415

(integrate
[ 46 ] with content)
PLATFORM ALLIANCES
Being Platform Agnostic

Techzone acquisition accelerated Telco Strategy in India South Asia, Middle East & SE Asia
Billing integration and data waivers with telcos are a critical need in emerging markets
Telcos
Marketing/Distribution collaborations and potentially white label

Marketing/distribution carriage with all major cable operators in India


Cable / DTH Integrations with DTH players in India to capture digitization trend
Cable partnerships in place in all major markets including US / Canada, Middle East & SE Asia

TVs
All major smart TVs to have app & cross-promotions worldwide
Feature Eros Now content & apps on all connected devices worldwide
Connected
OEMs Devices Launched with Google Chromecast in India as a featured partner, integrated worldwide
Carriage & cross-promotion on mobile handsets pre-loaded with the ErosNow app: eg Karbonn
Personal Devices
(Mobile & Tablet)
to launch 1M smart phones with embedded app
Rail: exclusive content partner for entertainment rollout in thousands of Railway stations in
Other India with RailTel. With Google announcement to boost railway Wifi rollout this gets meaningful
Broadband: bundle deals with all major players in India
Driving strategic partnerships globally

International Partnerships
Distribution partnership with leading Cable Companies in the US & New Platforms.
Partnerships with leading Telecom providers in over 50 countries.
Markets with strategic partnerships
DATA ANALYTICS
The EROSNOW Command Centre

Subscriber Acquisition

Content Choices

User Experience

Platform Engagement
Inescapable Data Capture

Catching the Trends Predicting Choices Activating Moments

Programming Real time Enhancing Experience Earning Performance


Data Mining

SUBSCRIBER CONTENT MARKETING REVENUE


USER DATA VIDEO DATA
DATA DATA DATA DATA

Traffic by source,
Plays Watch time Plays campaign, platform
Registered users

Downloads by
By type of user,
Play History Buffers source, campaign,
By type of
geography, platform
Paying subscribers-
product,
by type of product
, platform, partner geography,
Watch time by type Source
of content, type of Demographics Average bitrate platform,
user, platform performance
Active Users
daily/weekly/m CDN
onthly Ratings Profile App ratings
performance
OUTLOOK