The farm vacation«.
MISSION: To create awareness among urban masses about village & farm life while being able to offer a relaxing environment for a stress free vacation. THE CONCEPT: Tourism is now well recognised as an engine of growth in the various economies in the world. Several countries have transformed their economies by developing their tourism potential. Tourism has great capacity to generate large-scale employment and additional income sources to the skilled and unskilled. Today the concept of traditional tourism has been changed. Some new areas of the tourism have been emerged like Agro -Tourism. Promotion of tourism would bring many direct and indirect benefits to the people. Agro-tourism is a way of sustainable tourist development and multi-activity in rural areas through which the visitor has the opportunity to get aware with agricultural areas, agricultural occupations, local products, traditional food and the daily life of the rural people, as well as the cultural elements and traditions. Moreover, this activity brings visitors closer to nature and rural activities in which they can participate, be entertained and feel the pleasure of touring. SCOPE FOR AGRI-TOURISM: Agri-Tourism has great scope in the present context for the following reasons. (1). An inexpensive gateway: The cost of food, accommodation, recreation and travel is minimum in Agri-Tourism. This widens the tourist base. Present concept of travel and tourism is limited to urban and rich class which constitute only small portion of the population. However, the concept of Agri tourism takes travel and tourism to the larger population, widening the scope of tourism due to its cost effectiveness. (2). Curiosity about the farming industry and life style: The urban population basically which has roots in villages always has curiosity about sources of food, plants, animals, raw materials like wood, handicrafts, languages, culture, tradition, dresses and lifestyle. Agri-tourism which
over crowded peace seekers disturb each others peace. Rural games. Interest in natural environment . (7). Hence. mountains. Artificiality is highlighted and not satisfying. Disillusionment with over crowded resorts and cities: In resorts and cities. crops. (4). (8). Tourism is the means for searching peaceful location. it looks like a donkey painted with tiger colour. Hence. in different directions to earn more money to enjoy modern comforts. dress and the nature provides variety of entertainment to the whole family. Agri-tourism provides scope for rediscovering the rural life which is rich in diversity. Birds. Hence. children young. Every individual attempts to work more. visit to villages satisfies their desire. This is also expressed through the hatred of urbanites to flat culture and love for farmhouses located in the outskirts of cities. health conscious urban population is looking towards pro -nature villages for solutions. Even though efforts e are made to create village atmosphere in the sub urban areas through resorts. Health consciousness of urban population and finding so lace with nature friendly means: Modern lifestyle has made the life stressful and average life span has comedown. In total. festivals. peace is beyond citi s and resorts.Busy urban population is leaning towards nature because natural environment is always away from busy life. food. Organic foods are in greater demand in urban areas and foreign countries. people are in constant search of pro-nature means to make life more peaceful. Nostalgia for their roots on the farm: Cities are growing at the cost of villages. villages provide totally different atmosphere to urban population in which they can forget their busy urban life. farm houses. yesterday s villagers are todays urbanites. Peace and tranquility are inbuilt in Agritourism as it is away from urban areas and close to nature. peace is always out of his system. Deep in the heart of urbanites lies the love and respect for their ancestors and villages. (5). male. Indigenous medical knowledge of villagers is respected. Ayurveda which is pro-nature medical approach has roots in villages. (3). Hence. villages and agriculture has the capacity to satisfy the curiosity of this segment of population. Hence. animals.e. Strong demand for wholesome family oriented recreational activities: Villages provide recreational opportunities to all age groups i. female. in total to the whole family at cheaper cost. water bodies. (6). middle and old age. Villagers are migrating to cities in search of jobs and seeking comforts of modern life.revolves around the farmers. Desire for peace and tranquility: Modern life is the product of diversified thinking and diversified activities. Any opportunity to visit villages and spend time with family is
SEGMENT: All working people in Bangalore & Mysore who are often in need of recreation during long weekends. buffalo riding in the pond and enjoying the sugarcane juice in the field itself are unique and none of the million dollar tourist centres can create and offer such experiences. bed and breakfast. boating. Agriculture environment around farmers and the entire production process could create curiosity among urban taught. education-focused. farms where innovations tried add attraction to the tourists.dream of any urbanite. 2. highest animal yielding farm. culture / traditions have always added value to the entertainment. It would be effectively used as educational and training tool to train agriculture and line department officers. believing and ultimately experiencing. THE BUSINESS CONCEPT: In general. processed foods. It provides opportunity for hands on experience for urban college students in Agriculture. (10). For a bullock cart riding. farm tours. organic food could lure the urban tourists.a). low-impact. there is scope to develop Agri-tourism products like Agri-shopping. Places of agricultur importance like highest e crop yielding farm. Rural recreation: Villages provide varieties of recreation to urbanites through festivals and handicrafts. camel riding. Educational value of Agri-Tourism:. Seeing is believing. Price . herbal walk. Agri-Tourism is the practice of attracting travellers or visitors to an area or areas used primarily for agricultural purposes. This provides unique opportunity for education through recreation where learning is fun effective and easy. Tractor / bullock card rides. by product farms.Agri-tourism could create awareness about rural life and knowledge about agriculture science among urban school childrens. birds / animal zoos. It provides a best altern ative for school picnics which are urban based. processing units. culinary tourism. Customer segment pricing: Domestic and foreign tourist could be priced differently as the capacity to pay is different. Product . As result of this Agri-atmosphere in the villages. MARKET MIX STRATEGY: The proposed market mix strategy for the promotion of Agri -tourism concept is as follows. and other horticulture farms. and. 1. fishing. This experience is unique and unmatched. mangoes. languages. in most cases. dress. Agri-Tourism is small-scale. grapes. rural games and health (Ayurvedic) tourism. For instance. It is a means for providing training to future farmers. doing is learning and most importantly experiences are USP of Agri tourism. (9). Agri-tourism attempts to overcome this problem.
. The experience of climbing a tree. bullock cart riding. a foreign tourist can pay one dollar where as a domestic tourist can pay only one fourth. However. But. Villagers (farmers) lifestyle. pick and pay. and many other activities may be operated with little additional investment in labour. bed and breakfasts. Agriculture products like farm gate fresh market.The product in Agri-tourism is seeing. pick and own your tree / plot. minimum decent facilities are always problem.
tree climbing. As the absorption capacity of each unit is very less.ouris depends upon loc ion and importance. Positioning: Ultimately Agri-tourism concept has to be positioned in the minds of tourists as Come. There is enough scope to charge entry fee to farmers. Agritourism which just offers agriculture and rural life as attraction can charge normal pricing. As the pricing in established tourism places are high. edible adventure. tour operators and foreign embassies: This alliance brings foreign tourists and upper middle class urban tourists into Agri-tourism fold. Place: The place where tourists are accommodated also influence the pricing. direct marketing with little aggressive mode is enough for a Agri-tourism units to survive. bullock cart race. (ii) Alliance with hotel industry: Large number of domestic tourists can be attracted through alliance with hotel industry. November to January and change less during rest of the period. run in the fields. It may not be possible for individual farmers to take up this task. Because. Promotion: Promotion of Agri-tourism and strategic alliance can takes place at three levels. (i) Alliance with airlines. 4.
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TARGET: Employees of MNCs (Engineers & BPO employees).e. 5. fishing etc could generate enormous joy. lie on the hay and be lost in rural India . promotion of this group approach needs initial government interventions. buffalo race in wet fields namely Kambala in Karnataka. e clusively for tourist purpose infrastructure is created in farm whereas e isting facilities are used in farmers house in village. providing feed and accommodation on payment basis and charging the participation of Agri-tourist during rural games would also generate income to the farmers. the charging can be less where as accommodation in farms cost high. even though it is during off season. Time pricing: Agri-tourism units can charge higher in peak season i. Loc on pricing: Pricing in Agri. it works out to be cheaper for tourist to stay and enjoy in Agri-tourism spots. The hotel industry can be used to promote Agri-tourism concept. COMPETITION: The competition includes:
. ENTERTAINMENT AGRI-TOURISM: Agri-tourism involvement in agricultural operations creates joyful e perience to the tourist. But. c). pluck a fruit. Government can assist the Agri-tourism units through promotion and co-ordination activities through central and state tourism departments. Agri-tourist involvement in mulching. During rural festivals or at the time of important events Agri-tourism units can charge more. shooting a coconut target. They can go for combined publicity on cost sharing basis and also publics the Agri-tourism potential in other part of the country. (iii) Promotion by Agri-tourism units â Basically the promotion takes place through mouth to mouth and local publicity given by Agri-tourism units. It the tourists are accommodated in villages itself with the farmer.b). harvesting competitions. 3. smell a flower. Where as Agri-tourism spots which are very close to established tourism centres like temple towns hill stations around big cities can go far little bit higher charging due to added value.
1. Necessary home appliances & furnishings for comfort of the visitors. Eco-tourism Picnic spots Other agri-tourism centres
There are very few agri-tourism centres in Karnataka. Farm machinery. Reserve forests. RESOURCE REQUIREMENTS: 1. cows & pigs. 4. Sports utility vehicle to take the visitors around the farm.
Nearby resorts. 4. 6. 2. The ones near Bangalore are not very famous. Chickens. 10 acres of land for lease 2. 3. 3. 5. A farmer family to take care of the farm & tocarry on agricultural activities for sustaining the farm. 5.