Management is the art of getting things done through others and with formally organized groups. OR Management is the art and science of organizing and directing human efforts applied to control the forces and utilize the material of nature for the benefit of man. American society of mechanical engineers. Functional concept-as a process, management is what a manager performs. William Spriegel Management is the process by which a cooperative group directs action towards a common goal. Joseph Messie Human Relations concept-Management is the art of directing and inspiring people. J.D Mooney, and A.C Railey Leadership and decision making concept-Management is the art and science of decision-making and leadership. Donald J Clough Management means decision-making Ross Moore

Productivity concept-Management is the art of knowing what to do ------------ in the cheapest way. F.W Taylor Management is a technique of increasing productivity. --Management means designing, organizing defining goals formulating policies and strategies in accordance with the prevalent environmental conditions and these environmental conditions are known as situations. --Management is merging quality and variety with cost that is providing unlimited variety of goods, better quality and at lowest price level to the customers. --Management is defined as a process of identifying problems and threats and taking care of these problems and threats in such manner that ultimately these turn out into opportunities which could benefit the organization in accomplishment of its objectives.


In latest view: Now a days in corporate sector taking advantage of the opportunities does not matter. What matters is to convert or translate the opportunities then to face difficulties. Definitions based on mixed views: Good management achieves a social objective with the best use of human and material energy and time and with satisfactions for the participants and the public. Mary cursing Niles Management is the direction of human behaviour towards a particular goal or objective. Conclusion: On the basis of all the above-mentioned definitions it can be asserted. Management is the process which by planning, organizing, staffing, leading and controlling, a human group makes possible the maximum and efficient use of physical resources and helps in realizing the predetermined objectives of any organization. ------In modern times when human needs are continuously rising, it is absolutely impossible to fulfill them single-handed. In such a situation the need of group activity is felt. Man cannot produce any single thing by himself alone and there is always the necessity of a human group whose activities and be named collective effort. Thus on human group produce one particular produce while another such group produce something different and hence, human needs are fulfill by collective efforts of different human groups. Now the question arises whether all the people’s comprising a particular human group are competent enough to achieve success in their activities without any outside discussion and control. The obvious to this all-important question can only be in the negative. The reason for such an answer is complex. So long particular human groups for into have their air aims, definite planning, proper distribution of work, defining rights and duties, establishing proper coordination among them, directing and controlling their activities, success cannot be achieved. These are the problems, which give rise to another question, which is equally important, and the question is how to overcome these problems? The answer to this really complex question in inherent in management. Through the medium of management all these above-mentioned problems can be solve. The activities of a human group can be efficiently managed on the pre-determined problems can be effectively achieved handling by a manager. It would not be out of place to mention here that the absence of proper management, the activities of a human group are like a ship without a captain. Thus it is evident that success of collective efforts requires some special power. AND THAT POWER IS THE MANAGER, who ensures the success of different activities by the

process of management. It is important to classify here that the importance of management is not limited to business alone but it is needed at all those places where human activities take place-for example: educational Institutions, Religious Institution, Govt. departments, unions, forces, families.

MEANING OF MANAGEMENT “Anything minus Management is nothing”
--‘Sherlekar and Sherlekar’—

The word “management” can be styled as MANAGE-MEN-T. That means manage men tactfully. Why manage men tactfully. This is with a view to get the things done being with them. Thus management means managing men tactfully to get the things done being with them. Thus management. In order to manage men tactfully, one has to understand the highly unpredictable and uncertain human nature owing to this management is very complicated and challenging activity. Some times it is known as a group of administration officers working in a particular institution and sometimes it means a process of planning, organizing, staffing, directing, cocoordinating and controlling. In the light of different opinions the meaning of management can be analyzed in the following ways: (i) (ii) (iii) Management as a process: some times it is defined as a process. A process has means that different activities like planning, organizing, staffing, leading, controlling through a definite process. In other words, management is a definite process when coordinates different activities for the attainment of an aim or target set by an institution or organization. Management as a discipline: management is fast emerging as a discipline. Discipline here means a separate and recognized subject, which has its own identity. Management is also being recognized as separate syllabi because it has its own thoughts, principles and methodology. Management as a economic resource: economists have accepted management as a resource of production like other resources (land, labour, capital, material and machine). Production is not possible without these basic things. Management as a noun: when it is addressed as a noun, it is related to those persons who get other people’s work completed. E.g. board of directors, managing, general manages etc.

(iv) (v)


Management is recognized as a continuous process. Such features are as follows: (i) It is a process: process means a systematic method of doing some work. It is that process in which work is done with others or it is got done from them. (xxii) Management is creative and innovative formulate creativity. As a discipline: a subject of study drawing upon knowledge of others means that management results are according to the situation. A young and growing discipline. (xi) The combination of multiple functions (xii) Management is a distinct entity.Meaning of management at glance: (i) (ii) (iii) (iv) As an activity: getting things done through others being with them. (xiii) Management is a profession (xiv) Management based on authorities (xv) It is needed at all level (xvi) It is a social responsibilities (xvii) Purposeful (xviii)It is an executive function (xix) It is a coordinating force (xx) Dynamic in nature (xxi) Management principles are relative not absolute ---. Nature or Characteristics of management: (i) (ii) (iii) (iv) (v) (vi) (vii) Goal oriented. In order to achieve the pre-determined objective a 4 . OR After a careful study of definitions we embark upon such features. creativity is the process of developing new ideas. Integrated process Social process Activity based Group activity Art as well as science (viii) Multi disciplinary (ix) Intangible (x) Optimum coordination between human and material resources. An elite group in the society. Universal. As a process: a series of interrelated functions performed in all organizational. which illustrate the nature of management. As a group: a body of persons who perform the task of managing organization.

manager performs the work of planning. A manager did these works in a continuous order. In this context management is also described as a social activity. which is connected with the people living in society. The quality of a profession is that he must posses some special qualifications or ability for which he is paid remuneration. creativity and continuous practice. with out objectives management would be difficult if not impossible. hence management does not mean one particular job but it happens to be a combination of various jobs. MANAGEMENT – Art. universal principles. leading and controlling. which is not visible. (iii) It is a social process: management is called a social activity because it is connected with the people working in a human group and which requires organizing their efforts. The knowledge of management is also a qualification and managers also get their remuneration for it. (iv) Attainment of pre-determined objectives: group efforts in management are always directed towards the achievement of some pre-determined objectives. Hence. scientific experiments. A group rather than an individual can easily and effectively attain management of an enterprise. leading and controlling etc. cause and effect relationship. organizing. We can say that specially qualified experts are needed for managing the company. is called a social activity. Science and Profession: As a science: systematic body of knowledge. Any activity. staffing. it is a process. (v) Management has a distinct entity: in view of the widening scope of business it is not possible for an owner to perform all functions himself. (vi) Management is a universal activity: it is clear that management is not only connected with business but also with non-business activities also. (ix) It is a combination of multiple functions: the basic function of management is to achieve the objectives of the organization successfully. 5 . management is considered a profession. validity and predictability. there should not be any doubt or hesitation to call it a profession. So. (viii) Management is an intangible force: management is a force. staffing. That is why a manager has to perform various function like planning. (ii) Group efforts: management always efforts to group efforts and does not apply to an individuals. which is also important. (vii) Management as a profession: when we have recognized the distinct entity of management. personal skill. It can only be feel or realized on the basis of the success of an organization. Management is everywhere. organizing. As an art: practical knowledge.

As a profession: specialized body of knowledge. 6 . formal education service motive. representative association and code of conduct management is not a full-fledged profession.

Management is creative as the manager creates new things and improves upon the old things. OR Art implies the application of knowledge and skills to bring about the desired results. Secondly. profits. Thus management fully lives up to the description of an Art and therefore it is an art. Practical knowledge: every art signifies practical knowledge. growth etc. Management is a personalized process every manager has his own approach and techniques to solve problems. Similarly every manager has his individual approach and style on solving managerial problems. Thirdly. depending upon the environment in which he works. Lastly. It seeks to achieve concrete practical results that is output. The success of a manager depends on his personality in addition to his technical knowledge. A manager is judged not just by his technical knowledge but his efficiency in applying that knowledge. Features: 1. Similarly a person cannot become a successful manager simply by reading the theory if must also learn to apply his knowledge in solving managerial problems in practical life. the process of management involves the use of knowledge and skills in solving various problems. 7 . the manager gets perfection in the art of managing through continuous practice. 2. An artist must not only learn the theory but also its application in practice. This is level of their personal skill. Personal skill: every artist has his own style and approach to his job. (ii) Art is essentially creative and the success of an artist is measured by the results he achieves. (iii) Art is a personalized process as every artist has his own style or approach. (iv) Art prescribes row to do things and it can be improved through continuous practice. Management is essentially an art because: Firstly.MANAGEMENT AS AN ART: Main features of art are: (i) Art involves the application of knowledge and skills to achieve desired results.

Improvement through practice: every artist becomes more and more efficient through constant practice. management is also a systematized body of knowledge. Thus management cannot be regarded as an exact science like physics and chemistry. 8 . Every manager applies certain knowledge and skills to achieve the desired results. It deals with the study of behavior of human beings. (iii) The scientific study is based on observation and experiments. It contains general principal and facts which explains a phenomenon. Thus management cannot be regarded as exact science like physics. OR Science means a systematic body of knowledge pertaining to a specific field of study. as is the case with other social science like psychology. But the methods of observation followed by management are not purity objective because the subjects are human beings whose behaviors cannot be predicted with absolute accuracy. Similarly a manager gains experience through regular practice and becomes more effective. Management is a science because: According to the given information about science. which is subject to constant changes and difficult to predict. He uses CM’s to the growth of his organization. A manager effectively combines and coordinates the factors of production to create goods and services. therefore management may be called an inexact science. MANAGEMENT AS A SCIENCE: Main features of science are: (i) Science is a systematized body of knowledge. chemistry etc. sociology. It consists of various concepts. Conclusion: One cannot become efficient and effective manager simply by learning.3. (ii) It is based on cause and effect relationship. Creativity: art is basically creative therefore every piece of art requires imagination and intelligence to create. principles and techniques developed through observation and experience. These principles are universal in nature and establish on cause and effect relationship. 5. 4. Result oriented approach: art seeks to achieve concrete results. (iv) The principles of science have universal validity and applicability. Management principles by heart it also requires practical application of those results.

Test of validity and predictability: validity of scientific principles can be tested at any time and any number of times. similarly the principles of management establish cause and effect relationship between different variables. These principles are flexible and need to be modified in different situations. Universal application: scientific principles represent basic facts about and a particular field of enquires. which can be universally applied. These principles may be applied in all situations and at all times. management is a separate discipline having a specialized and organized body of knowledge. management deals with people and it is very difficult to predict their behavior accurately so management is a social science. Management principles are also based on scientific enquiry and investigation. Many institutions have been set up which offer courses for specialized 9 . Restricted entry: there exist institutions and universities to impart education and training for a profession. Scientific enquiry and experiment: scientific principles and derived through scientific investigation and reasoning. 4. So they can be explained logically. Specialized body of knowledge: every profession has a well-defined body of knowledge relevant to the area of specialization. In order to practice a profession a person requires specialized knowledge of its principles and techniques. physics. 5. Management as a profession: A profession is a caving that requires specialized knowledge and often long intensive academic preparation: Features: 1. These have been developed through practical and experimental experience of a large number of managers. Today. 3. chemistry. and biology etc. 2. Principles of science can also be tested for their validity. Management contains some fundamentals principles.Features: 1. Every time the test will give the same result. Cause and effect relationship: principles of science lay down a cause and effect relationship between related factors. 2. Conclusion: Management is not a perfect science like other physical science such as astronomy. These help to explain events and serve as guidelines for managers in different types of organization. No one can enter a profession without going through the prescribe course of learning. scientific principles are critically tested. There exists a substantially and rapidly expanding body of knowledge in management. Systematic body of knowledge: management is a systematic body of knowledge consisting of general principles and techniques.

A manager of a factory is responsible not only to its owners. 4. A profession enjoys community sanction or respect. which regulates that profession. Any member violating the code can be punished and his membership can be in management. Service motive: a profession is a source of livelihood but professional are primarily motivated by the desire to serve the community. Formal education and training has become very helpful in getting jobs as managers. Managers have formed certain associations for the regular exchange of knowledge and experience. by the is also expected to produce quality goods at reasonable costs and to contribute to the well being of the community. Code of conduct: members of one profession have to abide by a code of conduct. 5. 10 . The representative association to ensure self-discipline among its members enforces the code of conduct. which contains rules and regulations providing the norms of honesty integrity and professional ethics. Representative association: in every profession there is a statutory association or institution. 3.

A manager with the help of his expertise and cleverness makes and assessment of the future events and finally by his corrective action makes the impossible took simple. In its absence the means of production remain merely the means and can never be the producers.Conclusion: Management fulfills several essentials of a profession but like other professions management does not restrict entry into managerial jobs. Maximum utilization of resources of production: management is that power which by establishing an effective coordination between the various resources of production makes an optimum use of these resources. Maximum prosperity for employer and employee. Human better mere Elimination of all types of waste Economic growth Social justice Importance of management at glance: 1. 2. which clearly highlight the importance of management. 4. Most efficient use of the limited 1. 3. Achievement of group goals Optimum utilization of resources Minimization of cost Survival and growth of business Generation of employment National development OR According to Drucker. Achieving pre-determined objectives: each organization is established with certain aims. We know that not only in the field of business but in other fields also management has come to occupy an important place.” These are some topics. to people with a special academic degree. 2. In this reference. it is said that “any thing minus management is nothing. 5. Management is the only power and medium which can help in the successful attainment of these aims. management is a dynamic and life-giving element of every business. 6. Objectives of management at a glance (i) (ii) (iii) (iv) (v) (vi) Securing maximum results with minimum efforts. 11 .

Only an efficient and clever manager can make it a reality and save the reputation of an organization. Management is the mover ad development in the consequence. Reduces cost of production. development is a matter of human energies rather than of economic growth and generation of human energies is the task of management. 8. It improves the personality and caliber of people to raise their efficiency and productivity. Meets the challenge of change: Management is a catalytic force that enables an organisation to face the challenge of change. 5. Management minimizes risks. So many goods having modern techniques are in the bazaar customers accept only those products which are cheap and the best. With the help of efficient and effective management a co-ordination between the new and prevalent work system and methods can be established to save the reputation of an organization. Integration with changing environment: management is not only limited to various internal function of an organization but it has to compromise with the outer atmosphere also. In these competition days only that organization can survive which can make available to its customers the best quality of goods at the cheapest rates. Competition is increasing day by day. 13. 10. The environment of business has become very turbulent. Fulfilling the social responsibility: Sound management monitors the environment of business and makes necessary changes in the business policies and practices so as to keep the consumers and workers satisfied to this way manager’s help an enterprise to fulfill its obligation towards different sections of society. It co-ordinates the activities of different departments in an organisation and maintains team spirit amongst the personnel. Overcoming competition: these days business is not localized but it has assumed national or even international dimensions. 12. To maintain a sound organizational structure. Managers maintain a dynamic equilibrium between an enterprise and its environment through innovation and creativity. Stability: management ensures the survival of an organisation in a fast changing environment. 12 . Increased profits. 3. 6.resources is the key to the successful business and thus this fact can be converted into reality with the help of management. A good manager serves as a friend and guide to his subordinates. Research and investigation: a recent research has brought out the fact that only those companies or business enterprises which are constantly taking interest in research activities are developing very fast. 14. 4. Economic growth: Management is the catalyst of economic growth. 9. 11. Human development: Management is not simply directions of things but the development of men. 7.

universities etc. difference 1. . 3.. 2. English concepts: management is the higher-level system and it has more power than administration. plans and policies of an enterprise. In the modern scientific age of management this is the most prevalent and accepted concept of management and it makes no difference between management and administration. Management is generally used with reference to business enterprises. 5. Management decides who will do the function and how he will do it. 13 Management Management is to translate threats into opportunities. The term administration is generally used from business organizations like govt. Administration is a decision making function. 4. Modern concepts: According to it. Administration aims at determining the objectives. The term management is more applicable at middle level and lower level of management. Management aims at achieving pre-determined objectives. Management is an execution or doing function. where he will do it. colleges. Meaning Purpose Nature Decisions Scope Usage Administration It means the determination of objectives. Basis of No. management and administration are synonymous. The term administration is applicable at the top level of management. there are three prevalent concepts: (i) American concepts: Administration is a higher-level activity or system and management is lower.MANAGEMENT AND ADMINISTRATION On the basis of different opinions of the experts over the world management and administration. (ii) (iii) DIFFERENCE BETWEEN MANAGEMENT AND ADMINISTRATION: Sr. Administration decides what is to be done and when it is to be done. offices. 6.

are the Management is related with the workers and employers of organization. Managing director. It is an executive or doing function. branch manager etc. general manager. Skills Conceptual and human skills used eagerly in govt. It concerned with the implementation of policies. policies. 11. Directing and organizing are main functions involved in it. Technical and human skills used mainly in business organization. Involvement Planning and controlling are the main functions involved in it. Commander. Governor etc. Concerned It is not directly concerned with direction of human efforts. 15. Influence Its services are influenced mainly by public opinion and other outside forces. Minister. Features affecting decisions 8. and public sector. 14. Administration decisions are influenced by govt. 12. Managerial decisions are influenced mainly by objectives and policies of organization. 9. LEVELS OF MANAGEMENT (MANAGERIAL HIERARCHY) The management levels may be classified as follows: (i) Top management (ii) Middle management (iii) Supervisory or operating management (iv) Top or executive management: 14 . social and political circumstances and economic additions. Level It is mainly top-level function. 10. 13. Relationship Administration is related mainly with the owner and top-level managers. Registrar. Function It is a determinative or thinking function. Management decisions mainly influenced by target of enterprise. Commissioner. It is a activity concerned with directions of human efforts in the executions of plans. sales manager.Chancellor. Vice . Concerned It is concerned with determination of major object and policies. It is largely a middle and lower level function.7. 16.

To coordinate and integrate the activities of different departments and divisions of the company. (x) To decide the distribution of profits. directing and controlling in relation to one department. E. Middle management: Middle management consists of all sectional heads. marketing manager.g. Top management consists of the board of directors and the chief executive or managing director they establish overall long-term goals and plans of the organization. He also keeps the organization in harmony with its external environment. area sales manager. He coordinates and controls the activities of all personal working in different branches of his department. It is the ultimate source of authority. These executives serve as a link between intermediate or top management and the operating management. It is also known as departmental or functional management. To appoint departmental heads and key executives. office manager etc. staffing. E. To establish long term corporate plans. works manager. (ix) To represent the company to the outside world. It is their responsibility to ensure success of the organization. He performs the usual managerial functions of planning. It is held responsible for the general success or failure of the organization. branch manager.g. He is accountable for the performance of his division or department to the chief executive. To design broad organization structure. plant manager. Chief executive is concerned with the overall management of the company’s operations. 15 . Intermediate management: Intermediate or upper middle management comprises departmental or divisional heads.Top management refers to the managing at the highest level in the management hierarchy. To formulate and approve the master budget and departmental budgets. (vii) To provide overall direction and leadership to the company. organizing. Every divisional head is the overall uncharged of one particular division or department. Features: (i) (ii) (iii) (iv) (v) (vi) To analyse and interpret changes in external environment of the company. It is basically an organ of overall review and control. finance manager etc. He maintains coordination among different departments of the company. (viii) To exercise the overall review and control of the financial and operating results of the company.

4. (b) Process of management: it includes six m’s. (iii) To cooperate among themselves so as to integrate the various activities of department. foremen. To advice and assist workers by explaining work procdures. 5. motivate and develop supervisory personal. 3. (ii) To control the operating performance. sales officers. To issue orders and instructions. To assign jobs to workers and to make arrangements for their training and development. To maintain discipline and good human relations among workers. They are concerned with the mechanics of jobs. 5. 3. (v) To lay down rules and regulations to be followed by supervisory personnel. To arrange material and tools is maintain machinery. There are certain legal rules. Men Money Machine Material Market As a profession: you need proper degree. solving problems etc. It consists of supervisors.Function: (i) To interpret and explain the plans and policies formulated by top management. SKILLS OF A MANAGER 16 . 2. supervisors and operating managers maintain close contacts with rank and file workers and supervise day-to-day operations. To plan day-to-day production with is the goals laid down by higher authorities. To supervise and control workers operations and to maintain personal connection with them. and purchase officers etc. 7. 8. To report feedback information and workers problems to the higher authorities. 4. (iv) To train. Function: 1. 6. 2. Supervisory or operating or first-line management: This is the lowest level of management in an organization. CONCEPTS OF MANAGEMENT (a) 1.

if he will take interest in the social functions or problem. the society is sure to make progress become one man can change the whole environment. Technical skills: it is concerned with the application of skill or knowledge acquired. it will create a good impression on other people living or working under him it will motivate the sub-ordinates working under him. if managers will take part in social event or they will become responsible towards society. According to System theory. As their main task is to have the cordial relations with people inside the organization or outside the organization. superiors and other members relating to business. which will ultimately helps the business. Managers have a creative and also communicative skill. it creates a favorable impression on the society. education values etc. MANAGEMENT AND SOCIAL RESPONSIBILTIES FOR: Manager should have social responsibility for the people. The had to interact with his subordinates. 17 . the managers are very creative and if they will take part in social problems. It will thus create the source of motivation towards the society. Decision making skills: in crucial times a manager should be able to have the ability of making decisions. for the efficient working and smooth working small sub-systems should work properly.In order to have a proper achievement of good and in order to have plan to be properly worked on a manager must have certain skills such as: (1) (2) (3) (4) Conceptual skills: A manager must have conceptual knowledge of management. Managers take the input from the society e. Management does not simply mean the knowledge of principles of management rather it is its application which makes its effective.g. the society is bound to improve in some kind or others. He should able to deal with different persons in different circumstances. So. Human skills: A manager should have Psychological knowledge. Thus. These decisions must be effective and practical in use as well. Because manager is a person who is very skilled. Each principle and concept should be clear in the mind of a manager and he should be effectively able to apply him.

4. resources. Effects of business values: Business should not have any social responsibility otherwise social values will come to be dominated by business values.AGAINST: The main function of the manager is to govern his organization smoothly and efficiently. So. which can get work out of people. The social problem should be left for those people. Manager takes the salary for gobering his organizing properly not for solving the social problem of the society. Disregard of marketing mechanism: the doctrine of social responsibilities implies acceptance of socialist view that political mechanism rather than market mechanism is the appropriate way to allocate scarce resources to alternative uses. It owners of business. So generally take the responsibility (political parties. OR There are many thinkers who have supported this. 6. He should not be able to do his work properly. Contrary to the objective of business: Just as the primary objective of players in 2. 5. They should have no right to interfere with the external environment of business. interest groups etc) of improving are solving the problem of the society. 3. the people in the beginning will be so thoroughly impressed by it. in the same way the chief objective of business is to enhance its profits by utilizing its. which in itself is a painful delaminate. Arbitrary power: Business managers will get arbitrary power in the matter of allocation of resources in the welfare of the society. manager should not move his mind towards social responsibilities of the society. the play-ground is to achieve victory. 18 . private market mechanism and social responsibilities which are opposite to each other. he should not make himself responsible towards the society. Thus. namely. start thinking of social responsibility the whole work-system will turn inefficient. by ignoring self-interest. but there are others who have expressed their opinion both sides are given as under:- Arguments against social responsibility: 1. that in future business will come to occupy a position of predominance the idea of social responsibility of management opinion against. Conflicting consideration: A business manager will be guided by two considerations. It means that when business is alive to its social responsibility. Inefficiency in the system: there is no power other than self-interest.

This power is virtually granted to them by the society. 6. 4. 8. The long-term self interests of the business are best served when business assumes social responsibilities: There is a growing realization on the part of the enlightened businessmen that it is in their self-interest to fulfill the demands and aspirations of the society. The social responsibilities of businessmen must be proportionate to their social power. People who have good environment. It is the moral and right thing to do: It is widely agreed that businessmen today have considerable social power. 2. which form its base. Avoidance of govt. has to interfere increasingly in the business system. It is necessary that every business are obliged to use the social resources for the common good of society. The consumers will have to pay higher costs. the govt. Long term self-interest of business: the social responsibility of business. honesty and morality. Public image of business would be improved: The business will retain the needed credibility with the public if it performs its social obligations. Business is a creation of the society and so it should respond to the demands of the society: Since business uses the resources which belong to the society. and opportunity make better employees. 5.7. their social power must be taken away by the society through government controls and regulations and other measures. which adversely affects the progress of business. It will also avoid 19 . regulation: If business does not care of its social responsibility. Code of conduct: Members of a profession are bound to follow a code of conduct. Burden on customer: if the price in the market for a product does not truly reflect the relative costs of producing mechanism of the market place will be distorted. Argument for social responsibility: 1. Business is only a subsystem of society and this sub-system must contribute to the welfare of the main system. If the businessmen do not assume social responsibilities. 7. Business is a part of society: Since business organizations are a part of society they must have a positive attitude towards the needs of society. 3. Difficult implementation: the concept of social responsibility is ill conceived and ill defined and is difficult to be implemented. 8. ignorant or oppressed. Code of conduct includes rules connected with profession. if taken care of in the present ensures the success of the organization in the future. customers and neighbours for business than those who are poor. education. which must have a general relationship with social responsibilities.

consumers and suppliers will lead to success of business. conflict with the society in its own interest. Organizing skills: organizing skill is needed to specify who will achieve what and how manager must be in a position of identification of specific activities and specific jobs. It is the ability to it through unimportant aspects and quickly gets though the heart of problem. it includes what is happening in the society organization and political system. These are required to win co-operation of others and to build effective work teams. Recognition of human factor is also included in leading skill of human factor various leadership track like communication and motivation are also included in the leadership skills. environment. An awareness of the importance of human skills should be part of manager’s orientation. span of management. Human skills are reflected in the way a manager perceives his superiors. 20 . 6. MANAGERIAL SKILLS: 1. Planning skills: the manager must passes the skills of thinking the skills of analyzing the 2. He must be able to assess or guess the changes in environment. These skills refer to the ability to visualize the entire picture or to consider a situation in its totality. If they don’t get fair treatment form business. He must be able to match two sets of environment on the basis of external and internal analysis. Good relation with the workers. subordinates and peers. Such skills help the manager to analyse the forces working in a situation and to take a broad and foresighted view of the organization. 7. These skills require specialized knowledge and proficiency in mechanics of a particular job. 5. the nature and circumstances of a particular condition. 4. Technical skills: technical skills refer to the ability and knowledge in using the equipment. Human skills: human skills consist of the ability to work effectively with other people.9. 3. Conceptual skills: conceptual skills comprise the ability to see whole organization and interrelationships between its parts. Diagnostic skills: it includes the ability to determine by analyzing and examination. The consumers are well informed: They expect higher quality products at responsible rates. they will organize themselves and compel the business its social responsibilities. A manager must be clear about grouping of various jobs. Leading skill: leadership is the ability of individual to influence the people. traits offered by the changes in environment. A manager must know which skills should be employed in his particular enterprise and be familiar enough with their potentiality to ask discerning question of his technical advisors. techniques and procedures involved in performing specific tasks. type of relationship to be established between various people and various jobs. It is not only the ability to specify why something happened but also the ability to develop certain possible outcomes.

d. Responsibility towards union: employees union is recognized as the enemy of the organisation. Formulating the plan by the application of the alternatives. mechanical components. Sharing latest knowledge. credit facilities must be made available to the middle class people etc. 3. 2. 4. Responsibility towards distributors: it is the responsibility of the manager to check regular supply of the product. Responsibility towards govt. You can take the advantage by showing collectiveness.: Birth growth and death of any organisation will generate according to statuary provisions and these will be governed by the government of the organisation and this can be done by 21 . Controlling skill: there are certain standards. Not using any political or other strategies. Selecting the best course of action. It is the duty or says responsibility of the manager that the suppliers are being paid at the time. A manager must keep check on the activities of subordinates and must rectify them if there are any problems. c. The manager must be in a position to identify the problem. Responsibility towards suppliers: people who supply raw material. Supporting the individual members of the association. 6. f. g. Providing correct information to organisation. There should be fair return on investment that is fair commission must be paid. Decision making skills: there are two types of decisions to be taken by the manager. Compiling with the norms lay down by the association. 4. 3. The course of action to be followed is as under: 1. 5. Reaching to the main cause or the problem. Searching for the alternative solution. To motivate them the organisation must reward them. Comparing merits and demerits of each solution. 2. Indulging in fair and ethical competition.8. Responsibilities of manager: 1. packaging (as in the case of children packaging plays a very important role). which are fixed in a way such that accomplishment of those standards leads to the accomplishment of goals. You can survive in the vest way if the industry will survive: a. Product must be checked for the quality. e. financial institutions and advertising agencies. 9. (i) Routine and program decision (ii) Non-routine and non-program decisions. There must be free testing of goods that is distribution of samples. b.

5. For example a strike. governments. 4. Spokesman: In this role. He hobbies and depends his enterprise. 6. 10. 22 . Organisation must try to operate as a model citizen. 6. A manager maintains mutually beneficial relations with other organisations. industry groups etc. Disturbance handler: This refers to taking charge when the organisation faces a problem or crises. a manager speaks for his organisation. Responsibility towards customers: Responsibility towards society: Responsibility towards competitors: Responsibility towards workers: Responsibility towards shareholders or owners: (i) (ii) (iii) (iv) Roles of a manager: There are different types of managerial roles some of them are given below: 1. Entrepreneur: It involves initiating changes or acting as a change agent. A manager handles conflicts. Negotiator: As a negotiator a manager bargains with suppliers. 5. Taxes and duties must be paid regularly. The information relates to internal operations and external environment. 7. Figurehead: In this role manager performs symbolic duties required by the status of his office. A manager calling a staff meeting after a business trip is an example of such a role. 2. An example is picking up a rumor about his organisation. trade union’s agents etc. Monitor: It implies seeking and receiving information about his organisation and external events. legitimizes the power of subordinates and brings their needs in accord with those of his organisation. Making speeches. 9. boss of an important customer. For example a manager decides to launch a feasibility study for setting up a new plant. The manager sets an example. 8. dealers. 8. Disseminators: It involves transmitting the information’s and judgments to the members of the organisations. A manager addressing the trade union is an example. 3. welcoming official visitors. complaints and competitive actions. distributing gifts to retiring employees are examples of such ceremonial and social duties. Resource allocate: In this role a manager approves budgets and schedules sets priorities and distribute resources. Sending the correct information. bestowing honors. 7. 9. feud between subordinates. Liaison: It describes the manager’s relationship with the outsiders. Leader: This role defines the managers relationship with his own subordinates. Organisation must not try to damage the culture of that area and must try to maintain the rich culture of that area.

It consists: What is to be done? (i) How it is to be done? (ii) Where it is to be done? (iii) When it is to be done? (iv) By whom it is to be done? So planning is a process of shorting out the path for attaining the determined objective of the business.Functions of management: 1. (iii) Receiving applications. . (c) Determination of objectives. what is to do in future. Staffing is a managerial function of attracting. Planning: It is a process of thinking before doing. Organising: Organizing refers to the way in which work of a group of people is arranged and distributed among the group members to achieve the objectives of an organisation. and (f) Developing relationships. (d) Division of activities into jobs (e) Fitting individuals into jobs. It involves determinations of goals and the activities required to be performed to achieve the goals. Staffing usually includes the following activities: (i) Human resource planning. developing and maintaining the human resources required to achieve the organisation objective efficiently. 23 2. (ii) Announcing vacant positions. Staffing: Staffing is the process of determining the manpower requirement that could meet the company’s objectives. acquiring. 3. Personnel department of an organisation looks after the function of staffing. In conclusion we can say that organizing refers to distribution of work to the superiors and sub-ordinates and fixing there authorities and responsibilities. that is recruitment. As a function of management organizing refers to the following: (a) Bringing together human and non-human resources that is the work to be done and its distribution in human resources. Over all planning is deciding that in present. (b) To define and establish authority responsibility relationship for the achievement of goals. Staffing also involves upgrading of quality/skills of the staff to get higher performance from then.

(f) To ensure that the subordinates are working as per plans and policies. quantity. (b) Leadership: a good manager must also be an effective leader. Find out deviations. 24 . freedom to do work and recognition. and than analyse the deviations and to take corrective measures to correct the deviations. Every manager should study the behaviour of individuals working under him to provide him or her proper inducements. Leadership is concerned with influencing the behavior of followers. Orientation and placement. In order to get the cooperation of employees. The style of leadership will vary from situation to situation. guiding and inspiring people in the organisation to contribute to the best of their capabilities for the achievement of organizational objectives. Medical test. Controlling: Controlling is a process of verifying whether actual performance is in accordance to the planned performance and to take corrective action wherever required. (d) Issuing orders and instruction by the superior. It involves comparison of actual performance with the planned performance as to quality. job enlargement. To some financial incentives are important. time taken etc. the manager must have leadership skills. (c) Motivation: effective motivation is necessary for getting voluntary cooperation of the subordinates. Directing or Leading: Directing as a function of management is concerned with instructing. 2. while others are motivated by non-pecuniary incentives like job security. This process is necessary for making the subordinates understand what the management expects of them. A manager has always to tell the subordinates what to do. 5. Administering test. Comparison of actual performance with the planed performance. Establishment of standards. He has to create an understanding in their minds in regard to these matters. It involves the following steps: 1. Interviewing. 4. As a conclusion directing includes the following: (a) Communication: it is the process of passing information and understanding from one person to another. Measurement of actual performance. 3.(iv) (v) (vi) (vii) (viii) 4. Different types of rewards motivate different people. Final selection and appointment letter. how to do it and when to do it. (e) Leading the subordinates to influence their activities towards achievement of goals.

The word ethics comes from the Greek root. Today ethics is the study of moral behaviour— the study of how the standards of moral conduct among the individuals are established and expressed behaviourally. meaning character. Ethics is concerned with what is right and what is wrong is human behaviour. or legal ethics are used to indicate the particular area of application. not neutral. ethros. corporate ethics. But to have meaning. Terms such as business ethics. standards. Some people subscribe to a utilitarian reference in determining what is wrong and what is right. there are few absolute standards and each issue must be judged by studying its impact upon all affected parties. the ethics involved in each area must still refer to the value-oriented decisions and behaviour of individuals.5. medical ethics. Ethics refer to a set of moral principles. a people--------. or deals that pervade a group. They hold that a proposed course of action should be judged from the standpoint of greatest good for the greatest number of people. Taking corrective action. 25 . Ethics refer both to the body of moral principles governing a particular society or group and to the personal normal precepts of an individual. It addresses the question of what ought to be. which should pay a very significant role in guiding the conduct of managers and employees in the operation of any enterprise. giving beliefs. It is normative and prescriptive. a community. From this point of view. MANAGERIAL ETHICS: The term ‘ethics’ refers to value-oriented decisions and behaviour.

Within this frame of reference. The physician and lawyer understand clearly that their responsibility is to the patient or the client. Therefore. the legal system also becomes the ethical system and where higher standards of behaviour than those required by law are desired. There are four ways to establish acceptable standards of behaviour. the industrialist who dumps pollutants into a stream-all behaves in an ethically irresponsible way. or a food company house TV ads promote substandard food items are socially irresponsible. 26 . unemployment. decisions are made by people and therefore. a pharmaceutical house that makes false claims about its comd remedies. the manufacturer who markets a highly inflammable article of clothing. In management. Accordingly. Whereas the physician’s actions are “ethical” if the patient’s interests are served. The first is the establishment of minimum standards of behaviour by law. the manager enjoys no such security. individual managers at some level must assume responsibility for every corporate decision. DIFFICULTIES IN ESTABLISHING MANAGERIAL ETHICS: The problem of laying down managerial ethics is more complicated than it is in established professions such as medicine and law. discrimination. Some people feel that social responsibility is linked to organisation and ethics to individuals. there is no way to enforce them. but this is not a useful distinction. In the final analyses. Established medical and legal associations have the legitimate authority to enforce standards of behaviour. business ethics are concerned with microethics (relating to daily operating decisions with limited social impact). increased poverty and like would be viewed as socially irresponsible---as not fulfilling its responsibility to society. The executive who lies about a competitor’s product.ETHICS AND SOCIAL RESPONSIBILITIES: The term ‘social responsibility’ conveys the moral conduct that relates to such broad issues as environmental pollution. The term ‘ethics’ is used to convey both ‘microethics’ and ‘macroethics’. There is no comparable management organisation that possessed the right to enforce ethical standards. The manager is torn between the interests of owners. poverty. The most responsible way to distinguish business ethics from social responsibility is in terms of a decision’s implications for society as a whole. social responsibility is concerned with macroethics relating to decision with broad implications for a large segment of society. unemployment and inflation. an organization whose practices contribute to inflation. An automobile manufacturer who produces cars with faulty brakes. we have great difficulty in resolving the problems caused by questionable acts such as paying bribes or similar actions unless a law is violated. But if law dictates ethical behaviour. However this distinction is not even followed in practice. employees and customers so that the “client group” is often impossible to identify and isolate.

however. at best. In India and other countries. Any move n this direction would be. long-range in character. But the individual organizational codes do not provide for uniform standards required of business. One final option is the development of individual organizational code of behaviour. But how to enforce the standards and make allowances for organizational and environmental differences is the main problem. an attempt should be made to develop accepted code of ethics to guide managerial action. require a new type of management organisation with mandatory membership. individual responsibility and free choice is lost. engineering and accounting and establish a professional society to enforce codes of behaviour for the managers. The third approach is to follow the lead of medicine. Secondly. This option would. management associations have attempted this approach. law.the true meaning of personal morality. This idea has a great deal of support and shortterm promise. professional certification. and so on. Nothing approaching this presently exists. 27 .

In this theory. Luther Gulick. Classical (Traditional) approach: 2.W. working in the organisation efficient. with the organizational practices of their time. (a) Bureaucracy (Weber’s) (b) Scientific management (Taylor’s) (c) Management process school (Fayol) (Administrative theory) Human relations approach (Neo-classifical approach) (Elton mayo) (It helps in loving and caring the employees. it held the stress on social aspects only): Behavioural science approach (Neo-classifical approach): Systems approach (Modern approach) (There should harmony among the sub-systems and among different departments of organisation): Contingency approach (Modern approach) (different theories needed for different situations): Quantitative approach (Modern approach): Classical theory: The classical organisation theory is also called the traditional theory. can increase efficiency. It may be noted that scientific management group emphasized efficiency of lower levels of organisation. That is why. Features: 28 . Taylor’s scientific management has been referred to as ‘machine theory’. For instance. Fayol. It was Henri Fayol who showed concern for efficiency at the higher levels for the first time. Taylor emphasized on division of labour. F. 5.EVOLUTION OF MANAGEMENT THOUGHT: 1. we shall discuss the ideas of several contributors such as Taylor. The classical organisation theorists dealt almost exclusively with the anatomy of formal organisation. fixing everybody’s work for the day and functional formanship. and Max Weber. Organisation is treated like a machine and so making each individual. All these thinkers were dissatisfied. in one way or the other. 4. 3. 6.

The relationship between workers and management is established through formal communications. Classical organisation theory is built around an accounting model. This assumption of classical writhers led the workers to frustration. e. (e) Hierarchical structure: the classical theory is based upon the hierarchical structure that establishes the authority relationship between individuals in an 29 . that is. Money is considered the main motivator under this theory. c. Criticism of classical theory: The classical theory is criticized on the following grounds: (a) Closed system: Classical theorists have viewed organisation as a closed system. d. (b) Unrealistic assumption about human behaviour: The classical writers lacked sensibility to the Behavioural dimensions of an organisation and made over-simplified and mechanistic assumptions for the smooth running of organisation ignoring all complexities of human who perform tasks assigned to them and ignored their social. This approach to the organisation is the embodiment of the extra pair of hands concept. Non-monetary factors like better status and job enrichment can also motivate the workers. Bennis feels that the focus of classical theory is on ‘organisation without people’. informal groups and inter-organisational conflicts in the formal structure appears to be neglected by the classical writers. (c) Inadequate emphasis on human beings: the interplay of individual personality.The classical theory is more or less mechanical in nature as is revealed by its following features: a. Several researches in human behaviour have contradicted this assumption. A modern organisation is an open dynamic system. psychological and motivational aspects of human behaviour. This assumption is totally unrealistic. defined tasks and accountability and formalized procedures and practices to minimize conflict between them. which has interaction with the environment. Classical theory is in its essential character centralized. having no interaction with the environment. In designing the hob and in picking the extra pair of hands. g. conflict and failure and thus made ‘man’ subordinate to the organisation. classical theory assumes man to be relatively homogenous and relatively unmodifiable. b. and the integration of the system is achieved though the authority and control of the central mechanism. f. Human behaviour is most unpredictable and complex. Stability of the employees-stability in the sense of minimizing changes within the employees-is a goal in the organisation. The worker is essentially an ‘economic man’ who can be motivated basically by economic rewards. (d) Economic rewards as main motivators: the assumption that people at work can be motivated solely through economic rewards is also wrong.

(g) Impersonality of relationships between employees. The scope for individual initiative and their contribution to the organisation goal is thus limited. Over emphasis on universality: classical theorists have claimed that these principles have universal application. It attempted to prescribe the ‘right’ organisational structure. which are actually contradictory with other principles. principle of specialization is quite in conflict with the principles of unity of command. (c) A division of work based on functional departmentation. (f) A centralized system of written documents (“the files”) for collecting and summarizing the activities of the organisation. however. The classical writers did not explore why certain forms of organisational structure are more effective than others. 30 .(f) (g) organisation. there are many of the principles. suggest that none of the principles has such characteristics. Bureaucratic behaviour: Weber’s ‘ideal’ bureaucracy. This was a very narrow approach as it concentrated only on line and staff structures. Moreover. Ernest Dale. The result is red-tapism and observation of rules and regulations becomes the main objective while the real objectives for which these rules and regulations are formed are forgotten. have also criticized universality concept. (e) A definite system of procedures for dealing with the work situation and “rationally” coordinating activities. Bureaucracy: According to the name bureaucracy theory was evolved by the German sociologist Max Weber (1864-1920). Peter Drucker. a major constituent of classical theory. The theory of bureaucracy is based upon hierarchy of authority and web of rules and relations. suggested strict adherence to rules and regulations. This suggests that the same principles can be applied in: (i) different organisations. (b) A high degree of specialization. It visualizes a machine model of organisation characterized by impersonal control over human beings. etc. Characteristics: (a) A well-defined hierarchy of authority with clear lines of authority and control and responsibility concentrated at the top of the hierarchy. (d) A system of rules covering the rights and duties of employees. For example. and (iii) different functions of the same organisation. (h) Recruitment of managers on the basis of ability and technical knowledge. The empirical researches. (ii) different management levels in the same organisation.

Having some specialization. It cannot be wished away. and reconciling the individual needs and organisational goals. 2.The bureaucracy. This leads to great wastage of time. and some centralization was and is clearly better than having no organisation at all. or “bureaucratic model. F. Promotions in real life can result from “whom one knows” and “how one plays the organisation game” rather from technical ability. 5. and inefficiency. They often breed resistance to change. Every superior ties to increase the number of his subordinates as if this number is considered a symbol of power and prestige. 3. stationery and space. bureaucracy has become an integral feature of modern organisations.W.” was one of the first theories of organisation. Criticism of bureaucracy: Today when we hear the word “bureaucracy”. Weber hoped that would be used to understand how and why organisations were structured as they were. All documents have to be maintained in their draft and original forms. Taylor’s scientific management (1856-1916): 31 . perpetuated and multiplied for their own sake as also to pass the buck. Competent people may be denied promotion. unbending. Bureaucratic procedures involve inordinate delays and frustration in the performance of tasks. The specialization of labour often inhibits effective communication among technical specialists and between higher and lower levels of the organisation. Despite its drawbacks. 6. as every decision must be put in writing. slowly moving organisation-one steeped in red tape. meaningless hurdles. therefore necessary to overcome its negative aspects through proper application of rules and regulations. It is. It is hard to destroy bureaucracy even if it has outlived its utility. it immediately brings to mind visions of a ponderous. It was a theory. 4. Personnel in a bureaucracy tend to use their positions and resources to perpetuate self-interests or the interests of their sub-units. Bureaucracy involves excessive paperwork. The procedures and rules sometimes encourage organisational members to act mechanically rather than exercising initiative and using their inherent creativity. inflexible structure manned by “robots”. The procedures are nevertheless valued. But Weber’s bureaucratic model quickly became synonymous with a rigid. and the standard against which other organisations would be compared. Various grounds of criticism of bureaucracy are as under: 1. adequate procedures and rules. an exaggeration. But like most “ideal” forms of anything it was an extreme.

Secondly fair days work of the workman be determined. He was born in 1856 in Philadelphia. which is known as ‘scientific management’. He experimented with machine tools. he started his career as an apprentice in a small machine making shop in 1870 and rose to the position of chief engineer of Midvale Steel works in 1884 at the age of 28.S. U. we should think before doing. he wanted to apply scientific reasoning to management. After leaving Midvale Steel Works.W. not the rule of thumb: according to this principle scientific methods should be developed and used to perform each job and job should not be done as a rule of thumb.F. He was the first person who insisted on the introduction of scientific methods in management. 32 . In short. Other experiments related to the way men handled materials. He launched a new movement in 1955. His famous book “principles and methods of scientific management” was published in 1911 and his other contribution was “testimony before the special house committee” which was given in 1912. speed metals and the like. According to him. he experimented in different fields to eliminate wastage of all types. Science.A. which made him very popular. That is why. He was highly opposed by the management and the workers and his services were terminated unceremoniously in 1901. Taylor scientific management means managing the affairs of an organisation scientifically in contrast to the rule of thumb approach. 1. Taylor presented his first paper entitled “Shop management” was published in 1903. For this purpose first normal time required to perform a job should be determined. He is regarded as the father of scientific management. Taylor is regarded as the father of scientific management. it may be pointed out that the last two works were combined in one book entitled ‘scientific management’ in 1947 by Harper and Brothers. it focused attention on his philosophy on management. machines and tools which led him to the development of a coordinated system of shop management. One of his experiments led to the discovery of high-speed steel. scientific management is the art of knowing exactly what you want men to do and then that they do it in the best and cheapest way. he joined Bethlehem Steel Company where he introduced scientific management. Taylor was a man of strong will and convictions. Thirdly the best way of doing the work and a last maintaining standard working conditions and providing standard tools and equipments. Taylor’s principles of management: Taylor developed a number of principles of scientific management. the main objective of scientific management was to eliminate wastage and increase the all round efficiency in the working of the organisation. Taylor conducted a series of experiments over a period of more than two decades. increase the efficiency of workers and provide for functional management.

E. Maximum prosperity for employers and employees: this principle requires that the aim of management should be to secure maximum prosperity for the employers along with the maximum welfare of employees. So selection should be based on tests and interviews in specified field. But this is not feasible in practice as it violates the principle of unity of command. Taylor and his associated concentrated on physical and economic needs 33 . Mental revolution (harmony): in an organisation the personnel’s (persons who are working on an organisation) should be made mentally prepared to perform the activities assigned to them. marketing. 3. 4. The use of the word ‘scientific’ before ‘management’ was objected because what is actually meant be scientific management is nothing but a scientific approach to management. Trade unionists regarded the principles of scientific management as the means to exploit labour because the wages of the workers were not increased in direct proportion to productivity increases.g. Criticism of scientific management: Taylor’s work was criticised on the following grounds: 1. Close co-operation between workers and management (cooperation. not individualism): according to this principle objectives of organisation can only be achieved by close cooperation between all the workers and all the levels of management in an organisation and each superior and subordinate should cooperate each other to achieve the common objective of the organisation. 6. Division of work and responsibility (separation of planning and operational works): there should be clear-cut division of work and responsibility between work and management.2. which they have performed. He ignored certain other essential aspects of management like finance. 4. Scientific selection. So management should create suitable working condition and resolve all problems scientifically and the workers should perform their job devotedly and use the resources efficiently. 3. It was argued that the principles of scientific management as advocated by Taylor were confined mostly to production management. Scientific management is based on the assumption that people are motivated by material gains. training be given if required and their capabilities should be developed to the maximum. accounting and personnel. 5. 5. Taylor advocated the concept of functional foremanship to bring about specialization in the organisation. training of the workers: this principle suggests that skills and experience of the workers must be properly matched with the jobs. 2. planning is the work of management and so managers should be responsible for the proper planning where as execution of plan is the work of workers and so worker should be responsible for proper execution of planning.

They further allege and too much of standardization. Increase in work speed: in scientific management the workers are supposed to work with more speed. without much regard for their health and safety. Exploitation: workers are not given their due shares in the gains due to increased productivity of the enterprise. Weakness of trade unionism: scientific management reduces the role of trade unions as standards of outputs. Scientific management is quite limited in scope. wages and working conditions are determined on scientific bases. less efficient workers who are failed to achieve the standard are penalized wages do not rise in the same proportion in which productivity of labour increases. Lack of employment opportunities: more work by lesser worker thus reduces the chance of more employment. Loss of workers skill and initiative: he workers had to work according to the instructions of the foreman. 8. 11. no chance to show skill: in scientific management workers are supposed to work according one schedule and no thought is given to personal within and skill. Lack of initiative: no chance is left to show their ability only a mechanized process of work is followed. 9. Monotonous work: the workers are supposes co work only the specified portion of work continuously for many years the same work for many years make the work monotonous. 34 . Speeding up of workers: workers feel that scientific management is nothing but a device to force workers to a greater speed. as workers have to carry out the instructions of their functional basis. Scientific management has thus been described as a theory of industrial engineering.6. The differential piecewage divides the worker into efficient and inefficient. 10. Workers also want job satisfaction. It creates a lot of physical and mental strain on them. which affects their health. It focused attention completely on efficiency at the shop floor. participation and recognition. 13. and over-looked the social and ego needs of people. It cuts the roots of trade union movement. This leads to loss of initiative from the workers and they cannot suggest better method of work. 12. a prerequisite for scientific term. Comparatively. As a consequence management became the study of shop management while the more general aspects were overlooked. OR 1. Later experience has revealed that financial gain is not the only thing that matters. There is little scope of bargaining on this ratter. 2. Scientific management may lead to accuracy. 7. due to loss of workers initiative it results into lower productivity.

But by rest he will regain stamina. Small-scale units cannot afford to introduce the scheme of scientific management. Standardization of work: according to this technique standards should be fixed at every level. The workers have to follow the instruction of the bosses without thinking on the part of the workers. 3. matter relating to the speed of work of a worker should be supervised by speed supervisor and repair and quantity there of should be supervised by the repair supervisor. Undemocratic in nature: workers object that scientific management is undemocratic in nature as it gives absolute control over workers to the functional bosses. Standard working conditions are provided at work place. size. 6. Discrimination between workers: under this. 35 . Because human being is bound to feel tired if works without rest interval for a long period and after getting tired he will not be able to perform the job with full capacity. 2. thereby. Fatigue study: according to this technique management should determined the amount and frequency of rest intervals in completing a task.g. standard tools and equipments should be provided to the workers. So this concept is opposite of the principle of unity of command. 4. efficient workers get more wages as compared to the inefficient ones due to the differental wage incentive scheme. E. Simplification will certainly improve the efficiency resulting more production and reduction in cost and wastages. it creates unemployment by requiring lesser number of workers. Monotony: under this function of planning is separated from that of doing. Unemployment: Scientific management reduces the number of processes and motions of workers. Standard. Standard performance of machines in a standard time. 8. Functional foremanship: Taylor believed that a single foreman might not be competent to supervise all functional matters. Exploitation of workers: the workers feel that gains increased profit is taken away by investors and only insignificant benefit is given to the workers by way of increase in wages and bonus. Simplification of work: the work should be simplified in a way so that an average worker can easily understand the steps to be performed to do a specified job. 4.3. 7. increases the hourly or daily output per worker. So that the jobs can be performed efficiently. Functional foremanship involves supervision of a worker by several specialist foremen. This makes the work monotonous and worker lends to lose interest in his job. Unsuitable for small-scale unit: some employers are of the opinion that scientific management is only suitable for large-scale units. quality. Techniques or elements of scientific management: 1. weights and other measures should be fixed. 5.g. E. Every worker is expected to perform his small part of a job due to specialization. increases their efficiency by standardization and decision of labour. Standard time required performing a unit of job and standard working hours of a fair day.

“administration industrial general” in French in 1916. his long practical experience Fayol developed a general theory of management. Micro chronometer is the tool of study. Administrative theory: Henri Fayol was a French industrialist. 5. Deferential wage system: in this technique Taylor suggested that differential wage system for the wages to the employees on the basis of their performance should be introduced which will develop the idea/concept “do more to earn more”. which will further reduce the fatigue resulting improvement in efficiency. Financial. He gives a lot of principles of management which are explained below: 36 . 6. which involves close observation of movements of body and limps required to perform a job. 7. A positive attitude of both towards each other each necessary there must be an environment in an organisation in which the workers feel that the management is exploiting them. which ever costs less be adopted. Its purpose is to determine the best way of doing a job by eliminating the wasteful motion. 9. Mental revolution: working of the subordinate and superior is based on whether they are mentally prepare for doing the job or not. E. He published a book. Motion study: motion study is a technique. On the other hand management also should have no concept that the workers have a tendency of miss use of tools and equipments. Security. 8. Commercial. 1. which is used to measure/determine the time that may be taken by workmen of average skills/ability to perform a job/task. shoes may be manufactured manually or by machines. 2. Time study is conducted with the help of stopwatch. resulting wastages. So the organisation should try to find out the best way to perform the task. which was translated into English in 1929 under the title “general and industrial management”. Through. Purpose of time study is to determine standard time required to perform a specified job and so fair days work/workman. The inefficient worker will also try to do to the maximum of his capacity and so the habit of doing the best and more in an efficient manner is develop. Accounting.g. He joined a French mining company in 1860 as an engineer and rise to the position of its managing director 1888. Fayol began by dividing all industrial activities into six groups: Technical. and Managerial. 3.5. 6. Time study: time study is a technique. Method study: there may be various methods to perform a job with different cost requirements. 4.

It increases the efficiency of individual employee. According to this principle each superior is to provide direction or instruction to immediate subordinate and subordinate to suggest or to complain to his immediate superior. should be asked to receive orders and instructions from more than one superior. 12. 5. While communicating because of the strict compliance of scalar chain. and placement of people called social order. Unity of command: according to this principle. According to which two employees at the same level can communicate each other directly. 11. Parity of authority and responsibility: authority and responsibility are two sides of same coin. This principle ensures “unity of action. 7. means obligation with respect to the performance of functions and achieving goals. 3. There must be parity between authority and responsibility. Responsibility on the other hand. Order: this principle is important to make the best use of personal and to avoid unnecessary delay in work. Subordination of individual interest to general interest: the interest of the organisation must precedence over the interest of individuals. Employees should not be moved from their 37 . The principle is concerned with arrangement of things. Division of labour: division of labour means dividing the work among members of organisations. is called centralisation. Each manager is superior to the manager below him but he is also subordinate to his own superior. which is called material orders. Stability of tenure of personnel: this principle stresses on the stability of terms of employee on the job and in the organisation. individuals should give up their personal interest in the interest of the enterprise. 4. Centralisation and decentralization: when top management retains most of the decision making authority. and coordination”. 9. sharing authority downwards leads to decentralization Fayol says that an organisation should strive to achieve a balance between centralisation and decentralization. Fair remuneration to employees: remuneration of employees should be fair and reasonable wages should be determined on the basis work assigned cost of living. It leads to specialization. Equity: the principle of equity suggests that similar treatment is given to the people in similar positions workers performing similar jobs should be paid the same wage rate.1. Authority refers to the right of a superior to give orders to subordinates regarding use resources of the organisation and to take decisions on specified matter. a subordinate should receive orders and be accountable to one and only one superior. 10. complain got delate. Discipline: discipline in the context of management means obedience that is complying with rules and regulations of the organisation. directions. But each one of them must inform to his own superior. Therefore the avoid the delays Fayol suggested the concept of “gang plank”. No employees therefore. Unity of direction: efforts of all the members of the organisation should be directed towards common goals. Some times orders. 2. 6. and financial position of the business. In other words. Scalar chain: it includes the chain of superiors from the top to the lowest rank in management. suggestion. 8.

had a broader vision and a wider perspective than Taylor. Fir wages recognisation of work. But Fayol concentrated on the functions of managers and on the 38 . 1. Level of Taylor gave importance to the Fayol gave importance to management operating level. 1. n) wastes. and provides efficiency teamwork and loyalty. no. This will create initiative and enforce efficiency. 14. Group efforts are more effective than the total of individual’s efforts. Fayol analysed management from the angle of top management downward.13. time and motion adopting certain principles. Sr. Thus this principle. incentives and dimensions provided to the employees help in reduction of absenteeism and frequent turnover. Rigidity Taylor’s principles are Fayol’s principles are comparatively rigid. Taylor called his philosophy scientific ‘management’ while Fayol described his approach as “general theory of administration”. the top level. OR 4. He. management and moved downward. 3. Purpose To increase the productivity of To develop general theory (contributio workers by eliminating the of administration. therefore emphasis the need for team works. 6. Difference between Taylor’s scientific management and Fayol’s principles: Basis of Taylor’s scientific management Fayol’s principle difference Beginning Taylor begins from lower Fayol begin from top worker and moved upward. with emphasis on coordination. It increases zeal and belongingness. 2. therefore. Taylor looked at management from the supervisory viewpoint and tried to improve efficiency at the operating level. 3. Esprit de corps: these French words are the synonyms of English proverb “union is strength”. Results Its results are based on Its results are based on scientific observation. positions frequently. He moved upwards while formulating his theory. personal experiences. 5. study etc. Focus Its focus is increasing Its focus is to improve over productivity by way of works all administration by simplification. On the other hand. comparatively flexible. Taylor focused his attention on factory management and his principles are directly applicable at the shop floor. 2. Initiative: the employees at all levels should be given some freedom to adopt techniques and methods to accomplish their tasks.

which could be equally applied to all spheres of human activity. The aims of Taylor were to improve productivity of labour and to eliminate all types of waste through standardization of work and tools. Taylor developed techniques of management through scientific observation and measurement of workers operations. During the course of experiment a series of changes were introduced such as piecework. Mass interviewing programme: the researchers conducted thousands of interviews to determine the attitudes of employees towards their job. Fayol attempted to develop a universal theory of management. rest pauses. Illumination experiments: workers were divided into two groups. These experiments may be classified into four stages: 1. Fourteen workers constituted the work group on piecework basis. which affected productivity. (b) The group had its own 39 . supervision and the company. These experiments revealed that there was something more than illumination. The group was restricting the output of individual worker through various forms of social pressure. 2. 4. other group was placed in a different room where the light was deem. (b) Worker’s complaints are not necessarily objective statements of facts. The hypothesis was that each worker would produce mare. production increased in both the rooms. these experiments were conducted in the Hawthorne plant of western electric company in Chicago (USA). 5. HUMAN RELATIONS APPROACH: This theory was given by GEORGE ELTON MAYO (1880-1949). (c) Workers are influenced in their demands by experiences both inside and outside the factory.4. Bank wiring observation room study: this study was conducting to analyse the functioning of a small group and its impact on the behavior of individual workers. they developed a sense of belonging and responsibility. He and his team eared out the famous Hawthorne Experiments. But Fayol tried to develop universal truths or principles from personal experiences. shorter working hours and least rest hours. As there was freedom of work. One group was placed in a room where lighting remains constant. He also stressed upon the need for teaching the theory and practice of management. working conditions. The main findings of the programme were as under: (a) Merely giving a person an opportunity to talk and air his grievances has a beneficial effect on his morale. 3. The findings of Bank wiring experiment included: (a) Each individual was restricting output. Contrary to the hypothesis of scientific management. general principles of management. Relay Assembly Test Room Experiment: in this a group of six female workers was asked to work in a separate room. the result was different. However. The researchers conclude that the productivity increased due to a change in the girl’s attitudes towards work and their groups. from 1927-1932.

but not the sole motivator of human behaviour. (c) Individual output remained fairly constant over a period of time. feelings. The business organisation is a social system. Management must aim at developing social and leadership skills in addition to technical skill. For example. 6. Criticism of Human Relations Approach: 1. most of the human relations theory and practice are based on a relatively few observations of some small samples of human beings at work. At the workplace. He helps the workers t function as a social group and the formal group is rendered ineffective unless he conforms to the norms of the group. Alex Carey maintains that the Hawthorne researchers minimized the effects of economic incentives for no apparent justifiable reason and elevated supervision and interpersonal relations to a point of primary importance. In an admittedly radical criticism. human motivation and so on. A person who resists pressure to change his behaviour as an individual often changes it quite readily if the group of which he is a member changes its behaviour. group dynamics. 40 7. it is ultimately cooperative attitude and not the mere command. (d) Departmental records were distorted due to differences between actual and reported output or between standard and reported working time. 5. In an organisation. the workers often do not act or react as individuals but as members of groups. . therefore. Man is diversely motivated and socio-psychological factors act as important motivators. Conclusions of Human Relation Approach: 1. 8. desires and so on. Employees in any organisation get satisfaction not by economic incentives but by the satisfaction of many other social and psychological wants. Money is only one of the motivators. There is an emergence of informal leadership as against formal leadership and that sets and enforces group norms. leadership skills. 3. The group plays an important role in determining the attitudes and performance of individual workers. continued for an adequate theory. He may behave irrationally as far as rewards from the job are concerned. which he supposed to be incharge. The search. Man’s approach is not always rational. But it was pointed out by the critics of the human relations approach that human relations are not the ultimate answer to the problems of management. 2. and criticism of the Hawthorne began to arise. The most serious criticism made of the Hawthorne studies related to the research methodology employed. Mayo and his associates focused their attention on interpersonal relations. 2. 4. which yields results. Morale and productivity go hand in hand in an organisation.“unofficial” standards of performance. 9.

5. 4. Focused on the study of individuals. No. 6. Human Relations Approach Propounded by Elton Mayo. 3. 4. This assumption does not hold good in practice. It discarded the engineering approach. Originated from the experiments of Taylor in dealing with the problems of factories. It puts all the emphasis on interpersonal relations and on the informal group. 5.W. his needs and behaviour. Scientific management Propounded by F. The main concepts are scientific task setting. Comparison of Scientific management and Human Relations Approach: Sr. BEHAVIOURAL SCIENCE APPROACH: 41 . But in practice. Taylor. It applied scientific method. motivation and employee morale. Originated from the Hawthorne experiments conducted by the psychologists and sociologists. It is assumed that all organisational problems are amenable to solutions through human relations. 2. groups may create problems and collective decision-making may not be possible. The human relations approach overemphasizes the group and group decision-making. It tends to overemphasize the psychological aspects at the cost of the structural and technical aspects. scientific selection and training of people and mental revolution. Human relations approach represents neo-classical theory of organisation. Suggested an engineering approach to management problems. Focused on the study of the productivity problems of industry. The human relations approach lacks adequate focus on work. 1. Suggested human relations as a method of achieving higher productivity. The main concepts are job satisfaction. Scientific management is a part of classical theory of organisation.3.

security against unemployment etc. Workers desisted the formal and impersonal approach of classical writers. group dynamics) that influence employee performance. The behavioral approach focuses on the psychological and sociological processes (attitude. leading etc. belonging or association with family. prestige etc. fire. Human relations movements: Hawthorne expressed it. clothing. 2. Classification of human needs by Maslow as under: 1. Self-fulfillment: it is the need to fulfill what a person considers to be his real mission of life. Development of organisational behaviour: pioneers of the human relation movement stressed inter-personal relations and neglected the group behaviour patterns. but certain ideas were extended and others 42 . power. the behavioral approach focuses on the workers in these jobs. While the classical approach focuses on the job of workers. These include food. Interdisciplinary and multi-dimensional approach to worker behaviour organisation behaviour involves the study of the attitudes. shelter etc. Social needs: these needs include need for love. When first needs are satisfied then person moves to second---------so on. Physiological needs: these needs are related to the survival and maintenance of life. 3. This led to the development of field of organisational behaviour. Contributions of Behavioural science approach: The behavioural science approach is concerned with the social and psychological aspects of human behaviour in organisation. This gave rise to the Behavioural approach.1. (c) It discussed the psychological variables like motivations. motivations. achievement. (d) Man is a self-actualizing being. behaviour patterns and performance of individuals and group in an organisational setting. friends and other social groups. It says that: (a) Man is not a social individual. accident. Many of the conclusions of the Howthorne studies were reaffirmed by the subsequent research studies. Safety needs: these consist of safety against murder. 5. It respects a more. (b) The role and contribution of organisation behaviour in workers. Maslow is of the opinion that these needs have a hierarchy and are satisfied one by one. 2. Ego or esteem needs: these are the needs derived from recognition status. Two branches contributed to the Behavioural approach. he is a complex individual. affection. 4. Behavioural approach started in 1930.

Changes in technology and methods of work. 3. By nature most people enjoy work and are motivated by self-control and selfdevelopment. The manager’s attitude towards human behaviour should be positive. Some of the important elements of the behavourial science approach are highlighted below. A person may be inclined to resist pressures to change his behaviour as an individual. 4. rather than the formal authority of supervisor. It has enabled organisations to formulate programmes to more efficiently train workers and managers. they react differently to the same situation. Individuals differ in terms of their attitudes. Therefore. 1. If the subordinates are encouraged to participate in establishing the goals. people must fill these roles. which may differ from the organisation’s needs and goals. there will be positive effect on their attitude towards work. Management should achieve fusion between organisational goals and human needs. individuals belonging to that group will resist change more strongly.highlighted by the behavourial scientists. After all. Individual behaviour is closely linked with the behaviour of the group to which he belongs. Thus. and it has effects in numerous other areas of practical significance. which are often resisted by employees. It is for the managers to identify and provide necessary conditions for the human potential to be used in the service of the organisation. MODERN APPROACH: (QUANTITATIVE OR SCIENCE OR MATHEMATICAL APPROACH) 43 . 5. is more important for setting and enforcing group standards of performance. Informal leadership. which the effective manager should profitably understand. But he will readily do so if the group decides to change its behaviour. perception and value systems. can be brought about more easily by involving the employees in planning and designing the jobs. Insights evolving from that understanding have been used to design work situations that encourage increased productivity. 2. the behavioural sciences have provided managers with a ore systematic understanding of one of the most critical factors in the process of management—the human element. As a leader (manger) may be more effective and acceptable to the subordinates if he adopts the democratic style of leadership. People working in an organisation have their needs and goals. With work standards laid down by the group. The behavioural scientists have shown how human beings bring to their task aspects of behaviour. it is individuals and groups with which a manager is concerned and while organisational roles are designed to accomplish group purposes.

It offered systematic analysis and solutions to many complex problems faced by management in the real world. The management science approach was evolved after the Second World War. 3. 7. research. queing. 44 . It utilizes mathematical symbols and relationships. 1. The management science approach differs from the classical and behavioral approaches in several ways. Rational decision-making: an organisation is considered a decision-making unit and the main job of a manager is to make decisions and solve problems. 5. Its distinguishing features are given below. operations. Mathematical and statistical tools are now applied in the field of management. It involves the application of sophisticated quantitative/mathematical techniques for solving managerial problem. Computer applications: the use of computers has been the driving force in the development of the management science approach the computer can handle in minutes extremely complex problems with an immense volume of data and also calculate numerous variations in the solution. Evolution criteria: as the main focus of the management science approach is on scientific decision-making models are evaluated or effectiveness against the set criteria. with these quantitative decisions making tools are called ‘operations research’. particularly in decision-making or complex problems. them. like cost reduction return on investment. Mathematical modes can be developed by quantifying various variables of the problems. Management is concerned with problem solving and must use mathematical tools to solve 6. Mathematical symbols can be used to describe managerial problems. simulation and model buildings are used to find out solution to managerial problems. 4. Mathematical tools. a manager can test different values of each variable until an acceptable solution is found. Therefore management information system and other technique should be used for making rational decisions. schedules and deadlines etc. Mathematical models: a model is a simplified representation of a real life situation. Together. The quality of managerial decisions determines organisational efficiency. The quantitative school of management is also called operations research (OR) management science. game theory. 8.The quantitative or mathematical approach to management developed in the 1950’s. simulation and probability. It reduces a managerial decision to a mathematical form so that decision-making process can be simulated and evaluated before the actual decision is make with the help of a mathematical model. More commonly used OR techniques are linear programming. 2.

SYSTEMS (MODERN) APPROACH: Systems approach to management developed after 1950. AK Ria. 6. 4. It forces the manager to look upon his business as an open adaptive system. The attention should be given so overall effectiveness of the system rather than effectiveness of any sub-system if isolation. It is vulnerable is the changes in environment. From its environment. It determines which parts are internal and which parts are external. which separates it from other systems. The organisation provides a boundary. These elements are arranged orderly according to some scheme such that the is more than the sum of the parts. Features: An organisation consists of many sub-systems. It attempts to identify the nature of relationships of various parts of the system.L Trist. The sub-parts should be studied in their enter-relationships rather than in isolation from each other. It is based on system analysis. 3. and R. An organisation is viewed by the modern authors as an op0en system. 1. An organsiation is a system consisting of many interrelated and interdependent parts or sub-systems.A Johnsm have made significant contributions to this approach. 5.E. It took where management process school left off in attempting to unify management theory. The organisation is responsive to environmental effect. As a system an organisation draws inputs (energy. Process. F. Kast. All the sub-systems are mutually related to each other. It emphasizes the inter-relatedness and inter-dependence of all activities within an organisation. A system is a set of inter-connected elements or component parts to achieve certain goals. An organisation as a system has five basic parts: Input. Information is an important part of the system because an organisation must act and interact with its environment. Feedback and Environment. 5.). Output. This systems approach looks upon the management as a ‘System’ of as an organized whole make up of sub-systems integrated into a unity or orderly totality. 7. directing and controlling. materials. It transforms these inputs and returns the output back into the environment in the form of goods and services. organisation. Many pioneers during as E. 2. etc. 3. 4. . 2. 45 1. Information. Systems approach to management provides a conceptual basis as well as guidelines for establishing a more efficient system for planning.

There is no one best approach for all situations. and systems approaches to management did not integrate the environment. This approach is 1. It is also a dynamic system ass the equilibrium in it is always changing. In other words. the behavioural theorist usually advocates participative goal setting for all superior-subordinate pairs. For example the process theorists often assumes that strategic planning applies to all situations. Systems are of two types: Closed system: if closed system has no interaction with the outside world. The often assumed that their concepts and techniques have universal applicability. managerial action is contingent upon external environment. The main determinants of a contingency are related to the external and internal environment of an organisation. Open system: continually interacts with its environment. The basic idea of this approach is that number management technique or theory is appropriate in all situations. What a manager does depends upon a given situation and there is an active inter-relationship between the variables in a situation and the managerial action. Management is multidisciplinary as it draws and integrates knowledge from various disciplines. Contingency theory attempts to analyse and understand these interrelationships with a view towards taking the specific managerial actions necessary to deal with the issue. All living systems are open system. Management is expected to regulate and adjust the system to secure better performance. 2. On the other hand practicing managers find out that a particular concept or technique from the various approached just does not work effectively in various situations. the quantitative experts generally feel that linear programming can be used under all conditions. 46 . 11. The theorists accuse practitioners of not applying the technique properly. The process. Contingency approach advocates that managerial actions and organisational design must be appropriate to the given situation and a particular action is valid only under certain conditions. Every system is a part of a super system. Organisation is an open system and it interacts with its environment. There is no one best approach to management and it all depends on the situation. behavioural. quantitative. and the practitioners accuse the theorists of being unrealistic.8. CONTINGENCY (MODERN) APPROACH: The contingency approach to management emerged from the real life experience of managers who found that no single approach worked consistently in every situation. 9. 10. and the system advocates tend to emphasize the need for computerized information flows in all situations. The contingency approach does incorporate the environment and attempts to bridge this existing theory-practice gap.

1. contingency approach is concerned mainly with the structural adaptation of organisation to the task environment. with the purpose of developing a practical answer to the question at hand. It is a practically suited. They have tried to modify and operationalise the system framework. technology and political factors. There is no best way of doing anything. But both these viewpoints are not mutually exclusive. Management is entirely situational. There are three major elements of the overall conceptual framework for contingency management. 4. 7. Internal environment: technological-constraints. people constraints. It dispels the universal validity of principles. 5. Superiority of contingency approach: Clear-cut emergence of contingency approach was noticed after the popularization of systems approach. Systems approach Contingency approach 47 . The contingency theorists accept open adaptive nature of the organisation and the interdependency between various sub-systems of the organisation. social. Features of contingency approach: Management is externally situational: the conditions of the situation will determine which techniques and control system should be designed to fit the particular situation. External environment: economic. It is a kind of “if” “then” approach. It takes into account the full range of human needs and motives. They should be treated as complementary to each other. task constraints. It is too abstract and difficult to apply in practice. 2. management concepts and techniques and the contingent relationship between them. COMPARISON OF SYSTEMS APPROACH AND CONTIGENCY APPROACH: Sr. On the other hand. Management policies and procedures should respond to environment. 8. But they have pointed out that the systems approach does not adequately spell out the precise relationship between organisation and its environment.both analytical and situational. The manager should use systems and other approaches under the framework of contingency approach. 3. 6. Managers should understand that there is no best way of managing. no. The systems approach takes a broader view of organisational variables and employs a comprehensive model of human beings. One needs to adapt himself to the circumstances. the environment.

Main focus on internal environment Main focus on the external of the system. Appears to be neutral and non. what managers do. synergy.a unique entity. Input-output process. 4. At the same time. environment of the system.Rejects the universality of principles. and its socio. management problems. motivation and leadership. managerial appraisal. organisational design and managerial style. span of management. group behaviour and cooperative systems. they have attempted to draw together the pertinent knowledge of management by relating it to the managerial job. Provides Provides a global theoretical model operational tools and techniques for for understanding organisation. dynamic equilibrium. which are especially useful for managers. 6. action focused approach. 5. level. Lays emphasis on the Identifies the nature of interdencies interdependencies and interactions and the impact of environment on systems and sub-systems. Size Each organisation is to be studied as of the organisation. This approach recognizes that there is a central core of knowledge about managing which exists in managements such as line and staff.1. Many other pertinent elements of knowledge are derived from other fields such as application of systems theory. 3. i. and mathematical analysis and practices. and various managerial control techniques. 7. organisation to establish patterns of homeostasis. analyzing and solving problems. A way of thinking about A down-to-earth. the approach recognizes that the actual problems 48 . Suggests a comparative analysis of system boundary. cultural setting are not considered. similarities and differences. It also draws from other fields of knowledge and adopts within it those parts of these fields. Suggests deterministic solutions to Suggests probable solutions to management problems. decision-making. patterns of departmentation. Fit entropy and equi-potentiality are its between approach and situation is a main features. 2. must.e. OEPRATIONAL APPROACH: Koontz and O’Donnell suggest the operational approach to management and in doing so. committal on the universality of no one best way of managing. principles of management. communication. Operational management has a central core of knowledge not found elsewhere. The operational approach regards management as a universally applicable body of knowledge that can be brought to bears at all levels of managing and in all types of enterprises. open system. pragmatic and organisations at an abstract. Treats all organisations alike..

featuring the basic framework of the process approach modified by certain theories from other appropriate schools of management thought.managers face and the environment in which they operate may vary between enterprises and levels. 49 .R.Terry. and it also recognizes that application of science by a perceptive practioner must take this into account in designing practical problem-solutions. It may also be called eclectic process school of management. The operational approach is quite similar to the modified management process approach advocated by G. Eclectic means consisting of “what is selected” and this term has been interpreted to indicate taking the best from what is available in the management thought and working into it a single molded around the process framework as the central core.

at specified cost. imagination. Thus. extent. It is the process of determining a course of action. and foresight and sound judgment. It helps to bridge the gap from where we are. knowledge and considered estimates. direction. which involves anticipation of future course of events and deciding the best course of action. to bring about specified results. so as to achieve the desired results. speed and effects of change. Planning is a higher order mental process requiring the use of intellectual faculties.PLANNING AND DECISION MAKING: Planning: Planning is the process of deciding in advance what is to be done. exploit. and controls the nature. It consists: 50 . Planning is a process. bring about. It may even attempt deliberately to create change. It makes it possible for things to occur which would not otherwise happen. It involves determinations of goals and the activities required to be performed to achieve the goals. Accounting to Koontz. in a specified period of time. It is a process of thinking before doing. it leads to determination of objectives of the group activity and the steps necessary to achieve them. who is to do it. O’Donnell and weihrich. remembering alwas that change (like decision) in any one sector will in the same way affect other sectors”. “planning is an intellectually demanding process. “To plan is to produce a scheme for future action. to where we want to go. Planning is a systematic attempt to decide a particular course of action for the future. it requires the conscious determination of courses of action and the basing of decisions on purpose. it can be concluded that “planning is the selecting and relating of facts and the making and using of assumptions regarding the future in the visualization and formulation of proposed activities believed necessary to achieve desired results. OR In other words we can say that Planning is a process of thinking before doing. It is deliberate attempt to influence. Planning is a deliberate and conscious effort done to formulate the design and orderly sequence actions through which it is expected to reach the objectives. how it is to be done and when it is to be done.

e. 51 . Flexible: there must be flexibility in planning. Moreover changes take place in business environment and regular plans are made to face such changes. industry. directing and controlling. 8. Involving choice (alternative): planning can be when there are two or more alternatives and the planner can make a choice for the best. it is said that planning is thinking before doing. Planning is a primary function: planning is the basis or foundation of the management process. 4. 9. however nature of planning differs from one department to another. Overall planning is deciding that in present. All other functions of management are designed its attain the goals set under planning. 2. Therefore. business. 3. 4. whether it is of large scale or small scale and in all the department of organisation like purchase. what is to do in future. Planning is based on estimated future trends of social. 6. 7. Efficiency of operations: planning is made with the objective of raising efficiency of operations but it is not necessary that efficiency will raised. because plans are always based on future. in the absence of choice there will be no planning because then there is a single way of doing something i. to be adopted. finance department etc. 2. which is uncertain. Continuous process: planning is an ongoing process. So flexibility will give a chance to make changes as per future requirements. So the management should make continuous efforts to minimize the cost of wastage and improving the efficiency by use of latest change in technology. 5. i. Forward looking: planning is never done for past but is done for the future to achieve certain objective. Primacy (basic function) of planning: it means planning is the basic function of all other managerial functions. profession etc. economic and technological changes because it has to tackle the future requirements. What is to be done? How it is to be done? Where it is to be done? When it is to be done? By whom it is to be done? So planning is a process of shorting out the path for attaining the determined objective of the business. 5. 3. It provides a base for other managerial functions like organizing. production. Pervasiveness: planning is required in all sectors. if may or may not. 1. marketing.e. So planning relates to creative thinking for the solution of various problems. planning starts before performing the job and them goes an with the activities to be performed to do that job and them just after the competition of the job planning regarding starting the new job. Features/Nature/characteristics of planning: Goal oriented: the main purpose of plan is always to determine the goal to be achieved and the activities to be performed to achieve these goals.1. We can say that structure of all other functions depends on planning. staffing. in other words.

Planning is a pervasive function of management: planning is a function performed by all managers. So planning is the base of controlling process. when put into action. business has to take various decisions by considering the available resources. Provides basis of control: under controlling actual performance is compared with the planed performance (target/objective). Goetz said.” The effectiveness of planning is measured in terms of what it contributes to the objectives: a plan is efficient if it.g. Plans facilitate decision-making: to achieve the objective predetermined under planning. leading. staffing. which is more helpful in achieving the objective. innovation or creativity. etc. Planning involves selection among the alternatives: it is a highly selective process in which all the alternatives need to be listed and best alternatives are selected or decided. brings about the achievement of the objectives with the minimum of unsought consequences and with positive gains greater than the costs. 52 3. coordinated structure of operations focused on desired ends. “plans forecast which actions will tend towards the ultimate objective…Managerial planning seeks to achieve a consistent. If job may be completed by using various alternatives (e. Planning is a highly skilful intellectual activity: it involves active use of higher mental process like thinking. 2. Planning is closely linked to objectives: each plan specifies the objectives to be attained in the future and the steps necessary to reach them.g. and controlling are designed to support the accomplishment of enterprise objectives. planning logically precedes the execution of all other managerial functions. 12. Makes the objectives clear and specific: planning clearly specifies the objectives and the policies or activities to be performed to achieve these objective in other words what is to be done and how it is to be done are clarified in planning. before coming of summer session producers started production for the products to be used in summer. although the character and breadth of planning will vary with their authority and with the nature of policies and plans outlined by their superiors. Planning is the fundamental premise of all management functions: as managerial operations in organizing.10. 4. manually or by machines) and the best alternative is decided by the management. . E. Importance of planning: 1. 13. Off setting the uncertainty and change: planning is necessary to look ahead towards future and to take decisions regard facing the expected changes/requirement of the future. 15. 11. 14. As Billy E.

Achieves better coordination: planning secures unity of direction towards the organisational objectives. Improves motivation: the effective planning system ensures participation of all managers. Resultantly they all make effort towards the achievement of preplanned objective. 9. 12. which are essential for the performance of control function. Moreover. All the activities are directed towards the common goals. It improves the motivation of workers also because they know clearly what is expected of them. It will also help in avoiding duplication of efforts. Leads to economy and efficiency: planning clarifies the work and its method of doing. Thus. changes in quality. 53 . there will be better coordination in the organisation. This is because planning may involve expansion of capacity. Improves competitive strength: effective planning gives a competitive edge to the enterprise over other enterprises that do not have planning or have ineffective planning. Facilitates integration: under planning proper directions as per plane are provided to the subordinates. There is an integrated effort throughout the enterprise. planning also serves as a good training device for future managers. It creates a forward-looking attitude among the managers. However. Encourages innovation and creativity: planning helps innovative and creative thinking among the managers because many new ideas come to the mind of a manager when he is planning.5. which improves their motivation. Planning and control are inseparable in the sense that unplanned action cannot be controlled because control involves keeping activities on the predetermined course by rectifying deviations from plans. changes in work methods. It lays down objectives and standards of performance. 7. Resultantly it reduces confusion and wastage of resources in the form of thinking at the time of doing. Facilitates control: planning facilitates the managers in performing their function of control. 11. 8. Such co-ordination of sub-ordinates and their departments will certainly help the organisation in achieving its objective. etc. 6. he planning may fail if the following limitations. anticipation of tastes and fashion of people and technological changes. 10. So efficiency of the worker will risen which will further result economy in production. Encourages innovation and creativity: planning is the process of thinking in advance and so plans are made to achieve a target at future date by using latest methods and technology to perform the industrial/business activities and so plans lead to innovation. Planning facilitates control by furnishing standards of control. LIMITATIONS OF PLANNING: Planning is an important function of management.

8. Moreover planning are based on data/information relating to past and as such planning based on any wrong information may not be useful to the organisation. is more than that of planning. Planning is a time-consuming and costly process: this may delay action if certain cases. analyzing the situation and designing the final plan and so in case emergency decision is required it will take time and business will lose its opportunity. 3. Human elements: planning are the results of thinking of human being. If the management is not willing to spend on planning. Advance effect on decisions: some plans are rigid and a manager faces difficulty while making any changes where as there may be continuous change in environment where as the quick decision is required as per the changed environment. Psychological barrier: people in organisation have to work strictly according to plan where as they may be able to give better performance in a way decided by themselves. 2. the result may not be good. But it is also true that. Delay in actions: planning requires some time for thinking. Similarly. 7. money spent etc. Information on the basis of which plan is formulated may not be free form bias or there may be some other errors which will further Reebok (problem) the better plan. Limited flexibility: there may be some changes in planning only up to some extent because measure changes in plan will further attract the changes in supporting plans also and as such the whole system is disturbed moreover changes in plans time and again will prove a wastage of time and money spent on previous plan (pre-changed plan). Improper plan: planning/target set at the lower side than the capability of or resources and target on over side than the capacity of the resources both are termed as improper planning because lower target will be easily achieved and we will feel false sense of security. 4. the plans so produced may prove to be unrealistic. 9. 10. 6.1. 54 . if sufficient time is not given to the planning process. If the plan is not useful than the amount or time spent on its formulation is a waste. but some times there is little benefit from in plan and than it becomes a burden for the institution. 5. Costs: formulation of plans involves too much cost which are in the form of time spend. Secondly they do not think beside the plan and performs their activities like a machine without using their psychology. Limited practical value: planning is too much theoretical and have a less practical use planning is more suitable when environment is suitable but due to unsuitability of environment business has to take various quick steps/decision time and again and as such the importance of other resources which are used according to changing environment. On the other hand over planned target beyond resources cannot be achieved even all effort both are the situation of improper plan. planning involves costs of gathering and analyzing information and evaluation of various alternatives. Lack of accuracy: planning relates to future and future is always uncertain and so prediction about future is so much difficult. Moreover delay in decision will further delay the action.

planners themselves do like change and on other occasion. Such persons are psychologically opposed to planning. It has always a time frame in other words it is a package of decisions to make efforts to achieve some results in a specified term of period. as it will create resistance on the part of the workers. which are beyond the control of the planners.11. Internal inflexibility in the organisation may compel the planners to make rigid plans: this may deter the managers from taking initiative and doing innovative thinking. goal of an automobile company may be to provide low cost and higher quality of automobiles to the public. they do not think it desirable to bring change. They should not always be required to follow the procedures rigidly. He should be an active planner and should take adequate follow up measures to see that plans are understood and implemented properly. the planners must have sufficient discretion and flexibility in the enterprise. This attitude makes the planning process ineffective. multiple objective increase in profits with other better facilities to the customers and employees. Psychological factors also limit the scope of planning: some people consider present as more important than future because present is less uncertain. business organisation will have an objective of earning more profits where as co-operative society has an objective of well fare of its members more-over objectives may change from time to time. The effectiveness of planning is sometimes limited: because of external factors. Goals may be of short term or long term in nature.g. 2. Resistance to change is another important factor.g. Objectives: objective is the ends towards which activity is aimed. Sudden breakout of war. 14. government controls. There must be a time frame for the achievement of predetermines objectives. 55 . E. Planning is a forward-looking process: the planner must possess the required initiative. Long-term well being of the enterprise cannot be achieved unless proper planning is done for future. Goals (Target): goal is a desired state of affairs. So. An organisation may have single objective or multiple objectives. natural havocs and may other factors are beyond the control of management.g. Objectives may differ from one organisation to another. External stringencies are very difficult to predict. KINDS/TYPES OF PLANS: The term plan refers to a course of action determined in advance by the management. But it should not be forgotten that dynamic managers always look ahead. In other words it is desired and end result of an activity. single objective— maximization of profits. Overall goals are the collective ends for which the whole organisation makes efforts to achieve. They make the execution of plans very difficult. Sometimes. which puts limits on planning: It is commonly experienced phenomenon in many organisations. 13. E. 1. which an organisation wants to achieve. 12. 15. E.

Overall these are the desired results in the form of quantity to be achieved by performing any activity there should be a specific time frame to achieve these objectives these should be challenging but achievable. policy of hiring a trained engineer or to promote from within the staff. which guide the thinking in decision making.e. In other words these guidelines (policies) helps the management for taking decision in proper direction to achieve the objective. management want to expand the size of business by 70% so to implement this programme management must lay down certain policies. These are concerned with administrative action and serve a principle for conduct. is consider in final accounts. Moreover there are several methods like method of calculating depreciation. rank of merit and them decision regarding admission.3. E.e. These are generally in writing and are impersonal in nature. Which method will be the basis of nature of business and once selected the method becomes a prescribed manner of performing a job. admission procedure in a school i. So procedure helps the management to rich its objective.g.g. Procedures: the procedure is defined as pre-determined se2quence of steps to initiate action and complete the task. Policies: policies are general statements. managerial decisions ae taken within the boundaries of rules. finding them to do or not to do. Rules are a set of instructions to be followed in a particular way. methods.g. policy of quick after sale service with in three months from the date of sale. To ensure that orders are handled in a specific way there must be a procedure. There is no discretion in there application. But fixing of schedule of vacations is the procedure. Rules: rules are specific directions to perform an action or not to perform an action these are the directives to the people in organisation. 6. which is less. to behave or not to behave in a particular way. Rules are always in the form of order’s or directions and not in the form of request. When ever the decisions are within rules the person who has taken decision is safe and secured as he is working as per rules. promotion. methods of valuation of stockcost or market price. A primary programme may call for any supporting 56 . These are predetermining decisions these helps the managers in achieving the objectives. which are acceptable by the people. procedures. Do that the objectives can be achieved. Its specifies any best and efficient way of performing the task: . rules etc. export and import procedure. E. In business organisations rules are framed regarding recruitment. 5. so that with the co-ordination of these we may become successful to implement this programme. As per as possible objectives are expressed in miserable quantity and so these provide a path for planning. application in schedule time. Methods: a method is a prescribed process in which a particular task is performed.g. Policy increase in taking decisions but within limits and so the decision depends on the authority given in the policy. screening of facts/data’s. Programme: programme refers to the outline of plans of work to be carried out in proper sequence. E. Procedure are the clear cut steps to be taken to perform a job in an optimum manner so that the objectives can be achieved policies and procedures are also interrelated like there will be a policy of summer vacations in the schools. 7. policy of setting competitive prices. Because planning is made for the achievement of any objective. 4. By way of training.

programme in above. this over all process combination is known as programme. of the organisation are directed. programme of making arrangement of finance required for expansion. programme of arrangement of trained workers required after expansion and so for the successful implementation behave to make a combination of goals. *Difference between plans and policies* Sr. 2. 1. etc. No. Budget is a single use plan and can be expressed in respect of finance. Time limit Policies are standing Objectives are the ends plans/guidelines for the towards which activities achievement objective. Basis of difference Plans Scope Help Implementation The term plan is a wider concept that includes policy and several other actions. procedures.g. 3. material time.8. employees and other resources.e. *Difference between policy and objectives* Sr. Basis of difference Policy Type of plans Objective 2. steps to be taken to perform these task. Budget: budget is a statement of exceptive result expressed in numerical term. rules. Implementation of plan requires policy guidelines. tasks. so budget is a finance and/or quantitative statement prepare and approved prior to a specified period. Policies Policy is a narrow concept than plans. policies. the programme i. Policies go on until these Objectives are the ends to are changed and so no achieved by performing 57 . E. Policies are determined after plans it is only a part of plan. Budget always pertains to future it is prepared in advance and expressed in qualitative financial terms. No. Plans a re helped by the policies to become successful. 1. These are the guidelines helping in implementation of plans.

specific stepwise sequence. lower managerial level. Policies serve as bridge Procedure is a bridge between organisational between activity and its purpose and performance. implementation. Policies are the guidelines to achieve the objective. Policies have lower place than objectives. Policies are generally Procedures are generally formulated at top lay down by relatively managerial level. It has wider scope. 3. *Difference between policies and rules* 58 . 7. *Difference between policy and procedure* Sr. Policies are formulated at top level. guidelines for taking steps to do a job in proper sequence. outcomes. activities in a specified period. 6. rigid. 5. 4. Scope for change Formulation Bridge Expression Discretion Scope Policies are the guidelines Procedures are the to decision making.time limit. The owner or top-level management of the business determines objectives. It policy there is some Procedure gives no scope for managers discretion in its discretion. 6. 3. 4. 1. Policies are relatively Procedures are relatively flexible. Objectives refer to the target to be achieved. It has narrow scope. middle level and lower level management. 5. No. Objectives have higher place than policies. Policy is expressed in the Procedure is expressed in form of general statement. Basis of existence Purpose Place Formulation An organisation is function without policies. There will be no organisation without objectives. Basis of difference Policy Guidelines Procedure 2.

Formulation Penalty deviation Backed by Relationship Associated *Levels of planning* In management theory. it is usual to consider that there are three basic levels of planning. 1. Rules are associated directly with control. *Difference between rules and methods* Sr. 5. Methods are not directly associated with control. 3. 1. Basis of difference Policy Nature Guidelines Flexibility Discretion It is a general statement in nature. though in practice there may be more than three levels of management and to an extent. for Deviation from rules will attract penalty. Methods are formulated on the basis of research and analysis. 4. There is no discretion. Policies are flexible in nature. There is a scope of discretion of management for implementation. No.Sr. No. Methods are backed by knowledge. Methods relates to physical and other task. Rules These are the most specific statement. Method’s deviations does not attract penalty. Rules are generally backed by managerial. Rules are formulated on the basis of legal requirement. These are rigid and should have no deviation. Methods Methods are meant for efficient performance. 6. Basis of difference Rules Purpose Rules are meant for strict compliance and have a little concern with efficiency. Rules relates to behaviour of individuals and groups. 2. 3. Policies are guidelines to decision making. These are guidelines to do and not to do. there 59 . 4. 2.

it is the concern of departmental managers and supervisors. It is confined to putting into effect the tactical or departmental plans. 3. It encompasses the long-range objectives and policies or organisation and is concerned with corporate results rather than sectional objectives. it is done by middle level managers or departmental heads. decreasing cost. It is usually for a short-term and may be revised quite often to be in tune with the tactical planning. with long-range planning. target of increasing profitability may be achieved by increasing sale. It might be called the ‘what’ of planning. i. *Steps/Stages of planning* Planning is a process consisting many steps. While making plan and setting objectives management should make analysis of internal resources available with the business and arrangement of external resources. top level planning is done by the top management. The theree levels of planning are discussed below: 1. This is because its attentions are usually devoted to the step-by-step attainment of the organisation’s main objective. which an organisation wants to achieve by way of planning. which of these alternatives is beneficial for business be adopted. rise in process etc. Top level planning: also known as overall or strategic planning. Top level planning is entirely long-range and inextricably linked with long-term objectives.e. It is concerned with ‘how’ of planning.g. oriented to functions and departments rather than to the organisation as a whole. 2. 2. board of directors or governing body. So business should prepare a list of such ways by considering the merits and demerits of each for which ever is better should be adopted. but its nature is such that the time spans are usually shorter than those of strategic planning. It deals with development of resources to the best advantage. not exclusively. 60 . Considering the merits and demerits of each alternative is also termed as development of premises of each alternative. Third level planning: also known as operational or activity planning. introducing new product of better technology. It is concerned mainly. But following are the common steps: 1. Setting organisational objectives: planning is total based on the objectives.. Second level planning: also known as tactical planning. List of alternatives to achieve the objective: there may be so many ways available with the business to achieve the objective. It is. external environments and corrective measures to face with the environment. E. In other words first of all objectives will be fixed and then we will make plan regarding how to gets success in achievement of such predetermine objective. which may differ from one plan to another.will be some overlapping of planning operations. in fact.

It is a course of action. In terms of managerial decision-making. The essential elements in a decision making process include the following: The decision maker. 4. 2. which provides support to the main plan. searching for alternatives and developing plans in order to find the best answer fo the decision problem. These should be understandable. A decision is a process that takes place prior to the actual performance of a course of action that has been chosen. 5. Choose the best alternative: after considering the list of alternatives and merits of each management has to decide which of these alternatives will be the best in consideration with the human and nonhuman resources available with the business. E. 4. Put the plans into action: after that plan formulated is ready to be put into action and so function should be started according to the plan all supporting plans should effort to help the main plan in reaching the objective and so in this all process is done in any effective manner we will get desired results of the plan.g. In the main time management should see whether we are going towards achievement of objective or not. which is consciously chosen for achieving a desired result. planning of recruitment and training of the man power etc.3. if the business wants to produce according to objective there may be many supporting plans like planning of purchase of rawmateiral. Managerial decision making process involves establishing of goals. *DICISION MAKING* Decision-making is a process of selection from a set of alternative courses of action. a company is to sell 1200 refrigerators per year than directors should see that at least 100 units per month on average basis should be sold to achieve the target. These should be simple and clear. which is thought to fulfill the objectives of the decision problem more satisfactorily than others. These should be flexible. 8. These should be a periodic review and corrective measures to be taken. defining tasks. it is an act of choice. E. *Features of good plan/policy/procedure* 1. 6. There may be some changes required before reaching the objective. These should be economic (maximum use at minimum cost). . 3. These should be in written form to avoid confusion. These should really serve as guidelines to reach the objective. Formulation of supporting plans: supporting plans are those plans. Follow up: once the plan is put into action it monitoring/supervision is equally important. wherein a manager selects a particular course of action from the available alternatives in a given situation. 6. 7. 61 1.g. 5. These should be purposeful and functional.

4. So. 5. Characteristics of decision-making: It is a process of choosing a course of action from among the alternative courses of action. Thus. Diagnosing and defining the problem: the first step in decision-making is to find out the correct problem. 7. thorough approach in decision making. (iii) consistency. It is a human process involving to a great extent the application of intellectual abilities. Keeping this in view. *Process/Steps in rational decision making* Effective decision-making process requires a rational choice of a course of action. (ii) feasibility of means to the given end. 3. 6. It is always related to the environment. It is the end process preceded by deliberation and reasoning. a manager has to identify critical or strategic factor of the problem. 4. Before defining a problem. 1. 2. logical and thorough approach in decision-making process. a manager should analyse it. such a decision will be called an objective or rational decision. Therefore rationality is the ability to follow a systematic. The decision problem. Analysis of problem: after defining a problem. 3. The alternative courses of action. 2. if a decision is taken after thorough analysis and reasoning and weighing the consequences of various alternatives. It is not easy to define the problem. The outcomes expected from various alternatives. It involves a time dimension and a time lag. 5. It involves all actions like defining the problem and probing and analyzing the various alternatives. It should be seen what is causing the trouble and what will be its possible solutions. The objectives of the decision maker. It always has a purpose. The environment in which the decision is to be made.2. there may just be a decision not to decide. and The final choice of the alternative. A manager may take one decision in a particular set of circumstances and another in a different set of circumstances. logical. Once the problem is properly defined then it will be easily solved. 6. which take place before a final choice is made. Gross suggested three dimensions to determine rationality: (i) the extent to which a given action satisfies human interests. Steps of decision-making process are given below: 1. He should collect all possible information about the problem and then decide whether it will be sufficient 62 . There is a need to define the term rational here. the first important factor is the determination of the problem. Rationality is the ability to follow systematically. 7.



to take decision or not. Sometimes it may be costly to get additional information or further information may not be possible whatever information is available should be used to analyse the problem. Analyzing the problem involves classifying the problem and gathering information. Classification is necessary in order to know who should take the decision and who should be consulted in taking it. Without proper classification, the effectiveness of the decision may be jeopardized. The problem should be classified keeping in view the following factors: (i) the nature of the decision, i.e., whether it is strategic or it is routine. (ii) the impact of the decision on other functions, (iii) the futurity of the decision, (iv) the periodicity of the decision and (v) the limiting or strategic factor relevant to the decision. Collection of data: in order to classify any problem, we require lot of information. So long as the required information is not available, any classification would be misleading. This will also have an adverse impact on the quality of the decision. Trying to analyse without facts is like guessing directions at a crossing without reading the highway signboards. Thus, collection of right type of information is very important in decision-making. It would not be an exaggeration to say that a decision is as good as the information on which it is based. Collection of facts and figures also requires certain decisions on the part of the manager. He must decide what type of information he requires and how he can obtain this. It is also important to note that when one gathers the facts to analyse a problem, he wants facts that relate to alternative courses of action. So one must know what the several alternatives are and then should collect information that will help in comparing the alternatives. Needless to say, collection of information is not sufficient; the manager must also know how to use it. It is not always possible to get all the information that is needed for defining and classifying the problem. In such circumstances, a manager has to judge how much risk the decision involves as well as the degree of precision and rigidity that the proposed course of action can afford. It should also be noted that fact finding for the purpose of decision-making should be solutionoriented. The manager must lay down the various alternatives first and then proceed to collect fact, which will help in comparing alternatives. Developing alternatives: after defining and analyzing the problem, the next step in the decision making process is the development of alternative courses of action. Without resorting to the process of developing alternatives, a manager is likely to be guided by his limited imagination. It is rare for alternatives to be lacking for any course of action. But sometimes, a manager assumes that there is only one way of doing a thing. In such a case, what the manager has probably not done is to force himself decision, which is the best possible. From this can be derived a key planning principle which may be termed as the principle of alternatives. Alternatives exist for every decision problem. Effective planning involves a search for the alternatives towards the desired goal. Once the manager starts developing alternatives, various assumptions come to his mind, which he can bring to the conscious level. Nevertheless, development of alternatives cannot provide a person with the imagination, which he lacks. But most of us have definitely more imagination than we generally use. It should also be noted that




development of alternatives is no guarantee of finding the best possible decision, but it certainly helps in weighing one alternative against others and, thus, minimizing uncertainties. Review of key factors: while developing alternatives, the principle of limiting factor has to be taken care of. A limiting factor is onw which stands in the way of accomplishing the desired goal. It is a key factor in decision-making. It such factors are properly identified, manager can confine his search for alternative to those, which will overcome the limiting factors. In choosing from among alternatives, the more an individual can recognize those factors which are limiting or critical to the attainment of the desired goal, the more clearly and accurately he or she can select the most favourable alternatives. It is not always necessary that the alternatives solutions should lead to taking some action. To decide to take no action is also a decision as much as to take a specific action. It is imperative in all organisational problems that the alternative of taking no action is being considered. For instance, if there is an unnecessary post in the department, the alternative not to fill it will be the best one. The ability to develop alternatives is often as important as making a right decision among the alternatives. The development of alternatives, if thorough, will often unearth so many choices that the manager cannot possibly consider them all. He will have to take the help of certain mathematical techniques and electronic computers to make a choice among the alternatives. Selecting the best alternative: in order to make the final choice of the best alternative, one will have to evaluate all the possible alternatives. There are various ways to evaluate alternatives. The most common method is through intuition, i.e., choosing a solution that seems to be good at that time. There is an inherent danger in this process because a manager’s intuition may be wrong on several occasions. The second way to choose the best alternative is to weigh the consequences of one against those of the others. Peter Drucker has laid down four criteria in order to weigh the consequences of various alternatives. They are: (i) Risk: a manager should weigh the risks of each course of action against the expected gains. As a matter of fact, risks are involved in all the solution. What matters is the intensity of different types of risks in various solutions. (ii) Economy of effort: the best manager is one who can mobilize the resources for the achievement of results with the minimum of efforts. The decision to be chosen should ensure the maximum possible economy of efforts, money and time. (iii) Situation or timing: the choice of a course of a action will depend upon the situation prevailing at a particular point of time. If the situation has great urgency, the preferable course of action is one that alarms the organisation that something important is happening. If a long and consistent effort is needed, a ‘slow start gathers momentum’ approach may be preferable. (iv) Limitation of resources: in choosing among the alternatives, primary attention must be given to those factors that are limiting or strategic to the decision involved. The search for limiting factors in decision-making should be a never-ending process. Discovery of the limiting factor lies at the basis of selection from the alternatives and these are experience, experimentation and research and analysis which are discussed as: (a) Experience: in making a choice, a manager is influenced to a great extent by his past experience. Sometimes, he may give undue importance to past experience. He should compare both the situations. However, he can give more reliance to past experience in


case of routine on his past experience to reach at a rational decision. (b) Experimentation: under this approach, the manager tests the solution under actual or simulated conditions. This approach has proved to be of considerable help in many cases in test marketing of a new product. But it is not always possible to put this technique into practice, because it is very expensive. It is utilized as the last resort after all other techniques of decision making have been tried. It can be utilized on a small scale to test the effectiveness of the decision. For instance, a company may test a new product in a certain territory before expanding its scale nationwide. (c) Research and analysis: it is considered to be the most effective technique of selecting among alternatives, where a major decision is involved. It involves a search for relationships among the more critical variables, constraints and premises that bear upon the goal sought. In a real sense, it is the pencil and paper approach to decision making. It weighs various alternatives by making models. It takes the help of computers and certain mathematical techniques. This makes the choice of the alternative more rational and objective. Putting the decision into practice: the choice of an alternative will not serve any purpose if it not put into practice. The manager is not only concerned with taking a decision, but also with its implementation. He should try to ensure that systematic steps are taken to implement the decision. The main problem whi8ch the manager may face at the implementation stage is the resistance by the subordinates who are affected by the decision. If the manager is unable to overcome this resistance, the energy and efforts consumed in decision-making will go waste. In order to make the decision acceptable. It is necessary for the manager to make the people understand what the decision involves, what is expected of them and what they should expect from the management. The principle of slow and steady progress should be followed to bring a change in the behaviour of the subordinates. In order to make the subordinates committed to the decision, it is essential that they should be allowed to participate in the decision making process. The managers, who discuss problems with their subordinates and give them opportunities to ask questions and make suggestions, find more support for their decisions than the managers who don’t let the subordinates participate. Now the question arises at what level of the decision making process the subordinates should participate. The subordinates should not participate at the stage of defining the problem because the manager himself is not certain as to whom the decision will affect. The area where the subordinates should participate is the development of alternatives. They should be encouraged to suggest alternatives. This may bring to surface certain alternatives, which may not be thought of by the manager. Moreover, they will feel attached to the decision. At the same time, there is also a danger that a group decision may be poorer than the one-man decision. Group participation does not necessarily improve the quality of the decision, but sometimes impairs it. Someone has described group decision like a train in which every passenger has a brake. It has also been pointed out that all employees are unable to participate in decision-making. Nevertheless, it is desirable if a manager consults his subordinates while making decision. Participative management is more successful than the other styles of management. It will help in the effective implementation of the decision.

In order to achieve proper follow up. the next time. if faced with the similar problem again. corrective action may still be possible. one will know what not to do. Follow up: it is better to check the results after putting the decision into practice.8. the management should devise an efficient system of feedback information. (ii) If the decision is bad one. The reasons for the following up of decision are as follows: (i) if the decision is good one. one will know what to do. (iii) If the decision is bad and one follows up soon enough. This information will be very useful in taking the corrective measures and in taking right decisions in the future. 66 .

2. attitudes and beliefs of their followers. So leadership is an exercise to influence the behaviour of the followers towards attainment/achievement of specified goals. It involves interaction between leader and his followers. Here the person who guides or directs his followers is known as leader. It involves advice and guidance to achieve some common goals. OR Leadership is a process of influence: leadership is a process whose important ingredient is the influence exercised by the leader on goup members. It involves existence of a leader and followers. 67 . 4. 1. guidance and direction.*LEADING MANAGEMENT CONTROL* Meaning of leadership style: It is a process of influencing the behaviour of other people to work willingly towards the achievement of organisational goals. Leadership is the function of stimulation: leadership is the function of motivating people to strive willingly to attain organisational objectives. A person is said to have an influence over others when they are willing to carry out his wishes and accept his advice. It is a process of securing willingness to do the job as per guidelines of the leader. Successful leaders are able to influence the behaviour. It is a process of influencing the behaviour of followers by the leader. Leaders are considered successful when they are able to subordinate the individual interests of the employees to the general interests of the organisation. A successful leader guides his subordinates to have their individual goals set by themselves in such a way that they do not conflict with the organisational 2. *Features/Elements of leadership* 1. 3.

When this congruency is achieved. 2. Leadership is related to a situation: when we talk of leadership. Where as a manager acquires powers due to delegation by his superiors. objectives. *Relationship between leadership and managership* Leadership and managership are not same thing a manager is a leader as well as manager as he influence the behaviour of his subordinates to work willingly towards achievement of organisational goals in the interest of subordinates as well as organisation. he shares blame. It happens when the manager feels the importance of individuals. Force generates counter force. only participative leadership style may be successful. directing. Sometimes individuals fail to recognize 68 . it is always related to a particular situation. Helps in guiding and inspiring the employees: leader guides and inspires his subordinates towards higher performance and so helps in achieving the business goals. organizing. it is said that leadership is always particular and not general. Employees must be satisfied with the type of leadership provided: only short-term productivity of employees can be increased by pressure and punishment.3. This approach is not in the long-term interests of the organisation. Creates confidence: leader creates confidence among the employees by understanding and handling the situations as per proper requirement. particularly when subordinates are knowledgeable and competent. at a given point of time and under a specific set of circumstances. opinion and experience. and controlling) where as a leader performs only leadership functions which is just a part of directing. staffing. the subordinates may accept the autocratic behaviour of the leader while at a different point of time and under a different set of circumstance. Manager is more than a leader because he performs all the five functions of management (planning. 5. A good leader shares everything with his followers. however minor it may be. workers act enthusiastically to achieve these goals. That is why. A good manager recognizes the fact that leadership is a shared function. At one point of time. A manager can be more effective if he is a good leader. A leader need not necessarily be a manager. *Importance of leadership* 1. Long-term interests of the organisation are best served when managers allow subordinates to influence their behaviour. is vital to the attainment of organisational objectives. he shares ideas. gives them recognition and tells them about the importance of activities performed by them. That means leadership styles should be different under different circumstances. which results in a decreased long-term productivity. Leadership gives an experience of helping attain the common objectives: under successful leadership. 4. Leader acquires powers due to acceptance of his role by his followers. he shares credit. every person in the organisation feels that his operation.

Acts as an intermediary: leader communicates the expectations of the management to the subordinates and also leads the subordinates to resolve their problems and from the management. 13. 9. Improves productivity: the main purpose is to use the available human and non-human resources of the organisation efficiently and efficiency of performance = the product of capability and willingness. By raising willingness leader helps in improving the productivity. Moreover leaders support and encourage the subordinates to meet particular situations. 69 . Organisation of activities: a good leader divides organisational activities among the employees in a systematic manner. Acts as a counselor: while taking various decisions by the management. which is acceptable to the subordinates. Providing guidance: a leader guides the subordinates towards the achievement of organisational objectives. The leader shapes the thinking and attitudes of the group. 7. 14. 8.3. Leaders ensure that managers in organisation should adopt behaviour. 6. He is available for advice whenever a subordinate faces any problem. An effective leader is able to overcome resistance to change on the part of workers and thus facilitate change. He keeps himself informed about the working of the group and shares information with group for the coordination of its efforts. their qualities and capabilities than he provides psychological support to the followers by his conduct and expression. He acts as a guide in interpreting the goals and policies. Facilitating change: dynamic leadership is the cornerstone of organisational change. The relationships between them are clearly laid down. He maintains voluntary cooperation and discipline among followers. 12. Building employees Morale: good leadership is indispensable to high employee morale. leaders of the workers are also invited to act as a counselor of the subordinates. Achieving coordination: a leader integrates the goals of the individuals with the organisational goals and creates a commonality o interests. 11. Representation of workers: the leader is a representative of his group. A satisfied human resource is always better than unsatisfied. the job satisfaction of employees also depends on the behaviour of their managers. 5. So leader is a middleman between manager and worker. Subordinates and the management should make collective efforts and give priority to the achievement of organisational objectives. 10. Improves job satisfaction: effort from monitory incentives and better physical working conditions. 4. He develops good human relations and facilitates interactions between the members of the group. Determination of goals: a leader performs the creative function of laying down goals and policies for the followers. He takes initiative in all matters of interest to the group and attempts to fulfill the psychological needs of the subordinates. Overall these activities improve job satisfaction among the employee. Enhances group efforts: leadership prepares the people at workplace to perform the job with mutual trust co operative and friendly manner. This reduces the chances of conflict between them.

He fixes blames and funds faults. 5. 4. He knows all the answers. managership* 1. He consults and seeks advice. 3. He believes in “We” and “you”. He believes in “I”. 7. 70 . Manager Leader He drives and orders. He depends on his confidence and goodwill. He engenders fear. 2. He solves problems. He makes the work a game.*Leadership vs. He depends blames and finds faults. He makes the work drudgery. He coaches and advises. 6. He inspires enthusiasm.

the workers may become more antagonistic to management. exchange of ideas/messages. every manager is not able to provide the kind of leadership desired by his subordinates. listening and understanding. on the other hand. They are not able to achieve the voluntary cooperation of the workers in all matters. So communication process become a circular process. they may go to another leader as far as their reaction is concerned. response there off in total is known as communication. and assign them to train other. *Communication* It is the process of transmitting the messages and receiving the response of that message. In simple words. A formal leader. It is also true that a work-group may have different leaders for different purposes. Any method of communication like words—oral or written. is one who possesses organisational authority to direct and control the activities of his subordinates. An informal leader is elected by the management. graphs. The person who sends the messages is known as sender and the person who receives the message is known as receiver and the response to the message is known as feed back. diagrams. Therefore. opinions and emotions by two or more persons. The members of a work-group may be influenced by one leader while doing their jobs. seek their advice on technical and human relations problems. But it should be remembered that the trouble they cause reflects the desires of the group. “George Terry” communication is an exchange of facts. pictures. Effective communication is that communication in which the receiver is understood actually what the sender wants to convey. ideas. Sometimes.*Formal and informal leaders* It has been observed above that a manager should also be a good leader. “Allen Lousis” communication is the sum of all the things which one person does when he wants to create understanding in the mind of another. morale may fall even lower and new informal leaders may step to the fore. it is better to work with informal leaders. In such a situation. the formal leaders become the position-holders only. If they are suppressed. he can pall necessary information to them first. There are many ways in which a manager can build up good relations with the informal leaders working with him. 71 . He can issue orders and instructions to his subordinates by virtue of his formal authority in the organisation. It is a continuous process of telling. Management often tries to suppress informal leaders. This gives rise to informal leaders who do not hold any managerial post in the organisation. But in actual practice. informal leaders become more acceptable to the workers as compared to the formal leaders. Since the feedback requires another message to be communicated by the sender to the receiver. may be adopted to communicate. etc. as in case of a formal leader. But as regards their personal problems. Among other things.

2. Facilitates co-ordination: flow of communication is in all directions results a better coordination in all level of management as well as all depth of organisation. needed for making various decisions communication helps a lot because the quality of decision depends on the quality of information available with the decision maker. Two way process: it involves both sending the message and receiving the response to that message. are communicated for an effective planning system and so communication facilitates better planning. 5.e. Information regarding organisational rules: subordinates should be informed by communicating them. 3. horizontally (gang plank) between persons of similar ranks or diagonally between persons at different levels. rules and principles of the organisation and any misunderstanding 72 6. Communication is not completed unless the receiver of the message has understood the message and has given his response.e. 3. 4. Flows in all directions: communication may flow upward and downward. . Helps in decision making: by providing the required information. problems. Facilitates planning: while making plans several ideas. Improves better relations among superiors and subordinates: by effective communication misunderstanding between superiors and subordinates can be removed. Co-operative process: it is a process of co-operation because two or more persons are required for the exchange of message i. middle and lower level and also in all the depths of the organisation. consultation and discussion of various problems for prompt redressed/solution. Helps in motivating: communication helps in the process of motivation by sharing of information. 5. *Characteristics/features of communication* 1. between superior and subordinate.and in the same form. sender(s) and receiver(s). 7. 4. Pervasive function: communication is necessary at all levels of management i. Classifies authorities and responsibilities of various positions: by way of communication authority and responsibility of various posts/positions are conveyed (classified) to the position holder. ‘Noise’ is something. top. 2. suggestions etc. quick solution of problems creates satisfaction resulting motivation towards work. Continuous process (circular process): it is a continuous process because transmission of messages is going on a continuous process. which has disturbed the effective sending and receiving of communication. *Advantages/Importance of communication* 1. Moreover clear and accurate information can be communicated at proper time resulting better relations between the two.

so it facilitates directing function. The channels of communication which are officially recognized by the organisation are known as formal channels. Resulting better understanding. instructions or guidelines in a close and clear way and removes all confusions. For communication to be effective the channel used should be appropriate for the 73 . suppliers. frown. Sender: according to this model. the sender attempts to achieve understanding and a change in the behaviour of the receiver. 10. Improves efficiency: an effective communication helps in understanding ideas. Some people respond better to formal letters or communications. verbal or non verbal. shaking of head.. 4. Message: the next element in the process of communication is message. i.e. The sender has some need. grunt. The person who initiates the communication process in known as sender. The channel is the link that connects th sender and the message. *Process/Steps of communication* 1. will communicate to the intended receiver or receivers. source or communicator. and society may be provided required information. Facilitates directing function: communication makes a link between managers and workforce of the organisation resulting a continuous flow of directions. signs. Encoding or communication symbol: the next element in the process is that of encoding the information to be transmitted. Thus. idea or inform which he wants too communicate to some other person to achieve some purpose. others to the informally spoken words. he feels. suggestions. 3. Air. better efficiency. The message may be in any form that could be experienced and understood by one or more of the senses of the receiver. a message may taken any of the two form i. 2. information. Better public relations: by way of communication customers. orders. warming of hand. Communication channel: the next element in the process of communication is the channel or the mode of transmission (such as air for spoken words and paper for letters). govt. 9. while non-verbal would be in the form of gestures like wink. By initiating the message. problems etc. sight and sound are important communication channels. The mode of transmission is often inseparable from the message. which. the first element is the source of the communication. etc.8. thought. written words may be read and gestures may be seen or felt. Verbal message is in the form of word language. smile. instructions. Speech may be heard. etc. converting to communicable codes which will be understood by the receiver of the message. The sender of information organizes his ideas into a series of symbols (words. The message is the physical form into which the sender encodes the information. regarding there of must also be clarified. This will necessarily improve the acceptance of organisational rules. The receiver must be considered while selecting a channel. This is known as encoding of message.e.). Resulting better co-operation and good relations among all these groups. shareholders.

7.5. Feedback is a reversal of the communication process in which a reaction to the sender’s message is expressed. The feedback allows the sender to refine his communication. Receiver: the next element in the process of communication is the receiver. feedback is totally absent. Two-way communication takes place when the receiver provides feedback to the sender. greater the feedback. television transmission would be appropriate. telephone. message as well as the receiver. the greater success of the probability of expected communication. radio. Decoding: decoding is the process by which the receiver’s draws meaning from the symbols encoded by the sender. 74 . 6. However. in case of one-way communication. Feedback: after receiving the message. In certain situations one-way communication is more effective to get work from the subordinates. On the other hand. perception. in case of two-way communication. Generally. electronic mail. For instance. the person who receives the message is called receiver. A policy statement from the chief executive is an example of one-way communication. For an urgent message. telefax. A model of communication by Wilbur Schramm. expectations and mutuality of meaning with the sender. For example. education. The socio-demographic and physiographic characteristics of the receivers influence in selection of an appropriate channel of communication. It is the receiver who receives and tries to understand the message. communication cannot be said to have taken place. the more effective the communication process is likely to be. so that it becomes more precise and accurate. Two-way communication is superior to one-way communication in the following respects: (i) Two-way communication is more accurate than one-way communication. One-way communication takes less time than two-way communication. the sender may feel embarrassed when the receiver draws his attention to sender’s mistakes and ambiguities. the receiver will take necessary action and send feedback information to the communicator. as they are permitted to ask questions and seek clarification from the senders. It is affected by the receiver’s past experience. telegram. The greater the overlap or commonality of the receiver’s field of experience and sender. Here the sender communicates without expecting or getting feedback from the receiver. The feedback is optional and may exist in any degree (from minimal to complete) in any given situation. If the message does not reach the receiver. giving an instruction to a subordinate and receiving it acceptance is an example of two-way communication. The receiver becomes the sender and feedback goes through the same steps as the original communication. The communication process is incomplete without the existence of receiver of the message. early feedback will enable the manager (sender) to know if his instructions have been properly understood and carried out. It illustrates that an individual with significantly different educational or cultural background ahs to put in greater effort to ensure successful communication. (ii) Receiver’s self-confidence is higher in case of two-way communication.

It is mostly expressed in verbal/oral form. It can arise at any stage in the communication process. confuses or otherwise interferes with communication. No. 2. Network of informal communication is also known as grapevine. The channel also may cerate interference by ‘filtering’. which Communication which takes 75 . It may be verbal but mostly it is expressed in written form to have a proof. Noise is any factor that disturbs. The receiver may not hear the message. It is developed at its own due to mutual confidence and relations. *Difference between formal and informal communication* Sr. Formal communication: it refers to the communication which rakes place on the basis of organisational relationship formally established by the management. It is used to transmit official messages within or outside the organisation. i. there is so much of noise or interference in the entire process that there is every possibility of the communication being distorted. The sender may not be able to encode the message properly or he may not be properly audible. It strictly follows the chain of command. (b) upward communication. Basis difference Meaning of Formal Informal (grapevine) The communication. Noise: surrounding the entire spectrum is the noise that affects the accuracy and fidelity of the message communicated. 1. Informal communication: it refers to the communication which takes place on the basis of informal or social relations among the people in an organisation.8. (c) horizontal communication. On the basis of flow or types of formal communication: (a) downward communication. allowing some information to pass through and disallowing others. The message may get distorted by other sounds in the environment. It may take place among the persons having different positions at different level and chain is not a restriction. Generally it is used to transmit personal message and do not follow the principle of chain of command.e. In any case. *Types of communication OR forms of organisational communication* 1. (b) informal communication. or comprehend it in a manner not entirely intended by the sender of the message. (d) diagonal communication. On the basis of relationship: (a) formal communication.

11. between different persons. It travels faster the formal communication. place independently without following official chain of position. Source or Source and direction of flow direction can be easily traced. It happens when information provider is of the view that the information disagrees with in interest. 12. 76 . Generally personal messages are transmitted. It serves only organisational needs. It may serve both organisational and social needs. Speed Chain of command Fixation of responsibility Nature of messages System of flow Needs served takes place following organisational position established by management. Generally official messages are transmitted. In other words only the selected part is further exchanged and remaining is blocked. It happened when chain of command is strictly followed. 10. 2. 8. Remorse Due to written form it does not lead to remorse. Messages may be distorted as it flows verbally. 3. 9. *Barriers to effective communication* 1. Its speed is slow rout through various levels. 4. Due to verbal form it may lead to remorse. verbal form. It is not possible to fix responsibility. Responsibility can be easily fixed. 7. Generally there is personal involvement. Chain of command is strictly followed. There is no system for flow of communication. Selective reception: when a part of information is blocked by any person in the channel of communication it is termed as selective reception. 6. There is a system of flow of formal communication. So many levels of management: when the message has go through multiple levels of management. Channel of communicatio n Interpretation Message is correctly of messages interpreted due to written form. It is mostly expressed in It is mostly expressed in written form. Personal Generally there is no personal involvement involvement. Chain of command is not followed. It is difficult to traceout source and direction of flow. These levels may become obstacle in flow of communication. 5.2.

*Overcoming communication barriers* 1. 9. Clarity of information: subordinates should be kept informed on policy that affects them on a regular basis. People may refuse to accept the messages affecting them emotionally. Semantic problems: effective communication does not only include of transmission of information/idea but also includes that the receiver has understood the information in the same way as was desired by the sender. Poor listening skills: sometimes people are poor listeners and they believe that the information is not enough important to pay attention to it resulting poor communication. 11. But workers may think that due to increase budget their salary and wages will raise. attitudes and social values of the participants. Such lack of organisational facilities is also barrier in effective communication. Moreover if the pronunciation of words by sender is not clear it may became an obstacle. Lack of organisational facilities: in some organisations there are no suggestion boxes regarding complaints and also the subordinate can’t disturb the chain of command. E. announcement in increase in budget is meant for increase by installing new plan and new technology machines and plant. Specialization barrier: when a department or a person treats him more specialized. 8. 4.g. Status barrier: the difference is status of sender and receiver may also become obstacle to effective communication. E. 12. 10. 6.3. Physical distance of receiver and sender: physical distance between these two may also become a barrier generally in those circumstances where sender is interested in knowing the reaction of the receiver quickly. it will result no attention towards other departments/persons. 13. customs or religion and in that case communication will not be an effective communication. Symbolic barriers: sometimes the some word of language/symbol may carry different meaning to different parties as per their traditions. modified or lost at different levels before reaching to the last level. 7. But verbal communication is not possible there. Clear-cut instructions should be issued and follow-up measures should be taken to ensure that the instructions are thoroughly understood and are being implemented. Language barrier: sometimes sender and receiver of message do not understand the same language and in that case messages not communicated.g. Emotional and psychological barriers: these barriers arise from emotions. Credibility of source: effective flow of communication also depends on trust and confidence of the receiver on the source of information/message and also on sending channel (sender). 77 . the information may get filtered. subordinates bay pass on interpreted (distorted) information to their superiors to please them and do not reveal their mistakes. Complex organisational structure: when organisational structure is of complex nature. 5.

The objective may be to obtain information. 5. when a boss is talking to his subordinate. Effective listening: the sender must listen to the receiver’s words attentively. There should be some system by which the workers should be able to convey their suggestions and grievances to the top management. The message should not be conflicting with previous communications. guesses and misconceptions. and change another person’s attitude and so on. Feedback: communication should be two-way traffic. Effective channels: management should try to cut the roots of the rumours. Picture the place of work. give information. so that the receiver may also listen to the sender at the same time. Worker should get open doors for any clarification or consideration at all times. is not delayed. The message must be as clear as possible. This will also increase the morale of the employees. 6. the atmosphere should be peaceful. Inadequate communication delayed action. otherwise it will be misunderstood by the receiver. *Principles of effective communication* 1. initiate action. Principle of feedback: this principle calls for communication a two-way process and providing opportunity for suggestion and criticism. The message can be conveyed properly only if it has been clearly formulated in the mind of the communicator. Prompt information: the management should make a practice of passing along the information promptly to everyone concerned so that action. 3. Principle of understanding the receiver: understanding is the main aim of any communication. Ask what. lies. Two-way communication is also necessary for feedback for the purpose of control. 4. It should not crate confusion and chaos in the organisation. poor public relations affects the efficiency of the parties to communication. Principle of objective: the communicator must know clearly the purpose of communication before actually transmitting the message. Principle of completeness: the message to be communicated must be adequate and complete. 6. “communication with an awareness of the total physical and human setting in which the information will be received. be aware of social climate and customs. The communication must crate proper understanding in the mind of the receiver. as for instance. determine the receptivity and understanding levels of the receivers. 3. Principle of clarity: the beginning of all communication is some message. If the communication channel is well maintained. No ambiguity should creep into it. 2. so that there is effective communication of instructions and suggestions. 4. programmes and goals of the enterprise. Since the receiver is to accept and carry out 78 . Principle of consistency: the message to be communicated should be consistent with plans. Thus according to Killian. If the purpose of communication is clear it will help in the choice of mode of communication. there will be no room for rumours. policies. 5. Creation of proper atmosphere: in particular cases.2. when and in what manner you would like to be communicated with if you were in the similar environment and position. when required. question the information’s timeliness.

These work for a while and then need to be repeated. motivation refers to a dynamic driving force.” Motivation is an important function performed by manager for actuating the people to work for the accomplishment of organisational objectives. Motivation is an effective and dynamic instrument in the hands of a manager for inspiring the workforce and creating confidence in them. motivation is defined as an inner state that activates. However. 79 . It is an “inner striving condition. motivation stands for movement. management creates ‘will to work’ which is necessary for the achievement of organisational goals and objectives.7. The latter must consider the suggestion and criticism of the receiver of information. his reactions must be known to the sender of message. Motivation is the process of getting the members or the group to pull weight effectively. with people one can use incentives. increased or reinforced to secure further movement. A manager has to make appropriate use of various techniques of motivation to enthuse the employees to follow them. the forces inside the individual that inspire him to continue work are variously called as wishes. the instructions. which activates or moves individual into action and continues him in the course of action enthusiastically”. Thus. energizes or moves behaviour towards goals. Through the motivation of the workforce. *MOTIVATION* Introduction: To the behavioural scientists. According to them. these only have a limited effect. which defeats the very purpose of communication. Effective motivation succeeds not only in having an order accepted but also in gaining a determination to see that it is executed efficiently and effectively. But feedback principle is often given a back seat by most managers. Thus. The term motivation may be defined as “the managerial function of ascertaining the motives of subordinates and helping them to realize those motives”. The communicator must consider the timing of communication so that the desired response is created in the minds of the receivers. needs etc. According to Rensis Likert motivation is the “core of management. *Meaning and definition of motivation* The term ‘motivation’ has its origin in the Latin word “mover” which means to “move”. the word motivation is something stemming from within a person. And. Issuance of well-conceived instructions and orders does not mean that they will be followed. drives. One can get a donkey to move by using a “carrot or a stick”. which stems from within. Principle of time: information should be communicated at the right time. to give their loyalty to the group and to carry out properly the purpose of the organisation. or threats or reprimands.

80 . Motivation is something that moves the person to action. control or explain the behaviour of human being”. It is something that moves a person into action wand continue him in the course of action enthusiastically. Famous psychologist “A. needs and similar forces. motivation is the term. eliminating or diverting the tension. Motivation has very close relationship with the behaviour.” Thus. According to him motivation arises from the needs and wants of an individual and drives the people towards action or work by doing which he makes efforts to fulfill these needs and wants. desires. *Models of motivation* Maslow’s Need Hierarchy model: A. 2. provision for old age. which applies to the entire class of urges.According to Dubin motivation could be defined as “the complex of forces starting and keeping a person at work in an organisation. with resulting behaviour aimed at reducing. which are biological in nature. In the words of Dalton E. These needs are primary needs. The need hierarchy is as follows: 1. and continues him in the course of action already initiated”. So the manager should understand the needs and wants of the people for the purpose of creative motivation. people want the assurance of maintaining a given economic level.Maslow developed a theoretical framework for understanding human motivation. Mallow proposed two ideas (i) only need not yet satisfied can influence the behaviour and (ii) needs are arranged a hierarchy of importance and they follow a definite sequence. clothing. desires. According to McFarland motivation is a form of tension occurring within individual. H. air. personal bodily security. The role of motivation is to develop and intensify the desire in every member of the organisation to work effectively and efficiently in his position. It explains how and way the human behaviour is caused. drives. security of source of income. insurance against risks.H. They want job security. etc. These needs include such things as food. water and other necessaries of life. aspiration. Motivation refers to the way a person is enthused at work to intensify his/her desire and willingness to use and channelise his/her energy for the achievement of organisational objectives. Understanding the needs and drives and their resulting tensions helps to explain and predict human behaviour ultimately providing a sound basis for managerial decision and action. striving or needs direct. Safety and security needs: after satisfying the physiological needs. McFarland. Maslow develop a hierarchy/frame work for understanding human needs. motivation is the way in which urges. which has been widely acclaimed. Basic physiological needs: the physiological needs relate to the survival and maintenance of human life.

5. Even if safety need is not satisfied. cultural differences are an important cause of these differences. After his other needs are fulfilled. recognition. He is. the motivation will be defferent. The sense of achievement gives him psychological satisfaction. Money can act as a motivator only for physiological and social needs. Surveys in continental European countries and Japan have shown that the model does not apply very well to their managers.3. workers in Spain and Belgium felt that their esteem needs are better satisfied than their security and social needs. while others may be of secondary importance. Employees are enthusiastically motivated by what they are seeking. a man has the desire for personal achievement. it is beneficial to him in particular and to the society in general. achievement. He wants to do something. exchange of feelings and grievances. not for satisfying higher level needs. These needs boost the ego of individual. companionship. sociability. Man’s behaviour at any time is mostly guided by multiplicity of motives. belongingness. Apparently. Thus. They are concerned with prestige and status of the individual. interested in conversation. more than by 81 . which is challenging and since this challenge gives him enough dash and initiative to work. The phenomenon of multiple motivation is of great practical importance in understanding the behaviour of man. It involves realizing one’s potentialities for continued self-development and for being creative in the broadest senses of the word. Esteem and status needs: these needs embrace such things as self-confidence. the egoistic or social need may emerge. 4. Note: Maslow proposed that all human needs are kept as per rank of importance and human behaviour is to fulfill its needs as per importance rank and so he continuous in a proper sequence but after fulfillment of a need another need arise. competence. Their degrees of satisfaction of needs do not vary according to the need priority mode. However one or two motives in any situation may be prepotent. They are also known as egoistic needs. Moreover. Self-fulfillment needs: the final step under the need priority model is the need for selffulfillment or the need to fulfill what a person considers being his mission in life. independence. therefore. need hierarchy may not follow the sequence postulated by Maslow. For example. Proposition that one need is satisfied at one time is also of doubtful validity. Social needs: man is a social being. etc. knowledge and success. at different levels of needs. Appraisal of Need Hierarchy model: The need priority model may not apply at all times in all places. Moreover satisfied need will no longer be a motivator and needs and wants are infinity.

but is intuitive deductions. this is a traditional theory of what workers are like and what management must do ot motivate them. 2. has relatively little ambition and wants security above all. the subordinate in general: (i) Has an inherent dislike for work and will avoid it. They may react cautiously in order to keep what they already have. a person who has experienced chronic unemployment may continue to be satisfied for the rest of his life if only he can get enough food. and (iv) Prefers to be directed. (iii) Is indifferent to organisational goals. wishes to avoid responsibility. For such people. For instance. Another cause of reversal of need hierarchy is that when a need has been satisfied for a long time. In other words. but they move forward with enthusiasm when they are seeking something else. McGregor’s participation model: Douglas McGregor who set forth in his book “Human Side of Enterprise” two pairs of assumptions about human beings which he thought were implied by the actions of autocratic and permissive managers. Theory Y seems to be applicable. need for self-esteem seems to be more prominent then that of love. According to McGregor. It suggests that threats of punishment and strict control are the ways to control the people. It is important to note that these sets of assumptions were not based on any research. for instance. McGregor questioned the assumptions of Theory X. (ii) Is lazy and avoids responsibility. Theory X: Theory X’ believes that autocratic managers often make the following assumptions about their subordinates. Management can offer rewards to a worker who shows higher productivity and can punish him if his performance is below standard. which followed carrot and stick approach to motivation of people and suggested autocratic style of leadership. In certain people. This is management’s task. it may be under-valued. if he can. The first set of assumptions is contained in “Theory X” and the second set of assumptions in “Theory Y”. 1.what they already have. Workers have to be persuaded and pushed into performance. man works for bread alone as long as it is not available. There are important also creative people in whom the drive for creativeness seems to be more important. This is also called ‘carrot and stick’ approach to motivation. the level of operation may be permanently lower. He felt that management by direction and control is a questionable method for motivating such people who’s physiological and safety needs have been satisfied and whose social esteem and self-actualization needs are becoming important. Accordingly. Theory Y: 82 . There are always some people in whom.

not only to accept. Depending upon controllable conditions. distributed in the population. Accordingly. work may be a source of satisfaction or a source of punishment. not narrowly. 83 . (ii) Will exercise self-direction and self-control in the service of objectives to which he is committed. (iv) Learns under proper conditions. (iii) Commitment to objectives is a function of the rewards associated with their achievement. ingenuity and creativity in the solution of organisational problems is widely. the subordinate in general: (i) Does not inherently dislike work. but also to seek responsibility.Managers with Theory Y orientation make the following assumptions about their subordinates. and (v) The capacity to exercise a relatively high degree of imagination.

Thus. there can be exceptions. The examples of highly placed employees in modern organisations shirking responsibility are not uncommon.Theory Y assumes that goals of the organisation and those of the individuals are not necessarily incongruent. Thus. which made them. No man would belong completely to either theory X or theory Y. Thus. 84 . skilled and professional employees who understand their responsibility and are self-controlled. It does not rely heavily on the use of authority as an instrument of command and control. these theories are important tools in understanding the behaviour of human beings and in designing the incentive schemes to motivate the employees. The basic problem in most of the organisations is that of securing commitment of workers to organisational goals. it was because of some disturbance on these background factors which had caused them to believe that they were being treated unfairly. the real motivators were opportunities to become more expert and to handle more demanding assignments. These men were asked to recall specific incidents in their experience. this theory places great emphasis on satisfaction of the needs. However. each person possesses the traits of both in varying degrees under different situations. security or working conditions and when they felt bad. Worker’s commitment is directly related to the satisfaction of their needs. The findings of the research were that good feelings in the group under test were keyed to the specific tasks that the men performed rather than to background factors such as money. It assumes that employees exercise self-direction and self-control in the direction of the goals to which they feel themselves committed. It has been noted that theory X is more applicable to unskilled and uneducated lowerlevel workers who work for the satisfaction of their basic needs of food. This led to draw a distinction between what are called as ‘motivators’ and ‘hygiene factors’. Neither of the two sets of assumptions is applicable fully in all situations and to all types of people. Theory Y seems to be more applicable to educated. job enlargement. Herzberg’s Motivation-Hygiene Model: A significant development in motivation was distinction between motivational and maintenance factors in job situation. Therefore. the management should use an amalgamation of both the theories to motivate different employees. They could be motivated by delegation of authority. A lower-level employee may be more responsible and mature than a well-qualified higher-level employee. particularly the higher once. of the employees. clothing and shelter. 3. and management by objectives and participative management practices. To this group of engineers and accountants. Application of Theory X and Theory Y: Theory X and theory Y represent two extremes to draw the fencing within which the organisational man is seen to behave. Hygienie factors served to prevent loss of money and efficiency. feel either particularly good or particularly bad about jobs. A research was conducted by Herzberg and his associates based on the interview of 200 engineers and accountants who worked for eleven different firms in Pittsburgh area.

10. 6. Responsibility. physical conditions and overall company policy and administration. Technical supervision. 2. 7. As a result. They are also known as satisfiers and include such factors as recognition. 8. responsibility and sense of job and individual importance. opportunity of advancement and potential for personal growth. new experience and challenging work etc. Work itself. The presence of these factors at a satisfactory level presents job dissatisfaction. feeling of accomplishment and achievement. So they are not considered as motivational factors. 4. Hygienie factors include wages. 3. but the absence of these factors serves as dissatisfiers. Inter-personal relations with supervisor. No. Personal life. Recognition. but the factors are really more potent as dissatisfiers. Motivational factors Achievement. Job security. Inter-personal relations with peers. They are called maintenance factors in job because they are necessary to maintain a reasonable level of satisfaction among the also known as dissatisfiers or “hygienie factors” because they support primarily to build strong motivation and high job satisfaction among the employees. but they do not provide motivation to the employees. Salary. Inter-personal relations with subordinates. 5. In order to increase the motivation of employees. Status. 85 . These conditions are ‘motivational factors’. Herzberg further stated that managers have hitherto been very much concerned with hygienie factors. 9. Advancement. but their presence does not motivate employees in a strong way. Many of these factors are traditionally perceived by management as motivators. fringe benefits. they have not been able to obtain the desired behaviour from employees. it is necessary to pay attention to the satisfiers or motivational factors. but are essential for increasing the productivity of the employees. Herzberg’s maintenance and motivational factors have been shown in the table Herzberg’s Maintenance and motivational factors Sr. 1. Possibility of growth.hygienie factors provide no motivation to the employees. Maintenance of Hygienie factors Company policy and administration. Some job conditions operate primarily to dissatisfy employees when they are absent. Working conditions.

Herzberg also said that to-day’s motivators are tomorrow’s hygienes because they stop influencing the behaviour of persons when they get them. When a person gets one thing, then something else will motivate him and the need, which has been fulfilled, will have only negative significance in determining his behaviour. It should also be noted that one’s hygiene may be the motivator of another. For instance, it is likely that workers in underdeveloped societies will designate some of the maintenance factors as motivators because their primary needs have not been fulfilled and they continue to be motivated by these factors. Comparison with Maslow’s theory: (a) Similarities: in a broad sense there are some similarities between Herzberg’s two-factor theory and Maslow’s Hierarchy of need theory which are as under: (i) Both Herzberg and Maslow lay stress on the different needs of the employees. Both can be appropriately classified as content theorists. (ii) In an advanced society, the lower level needs like food and shelter as pointed out by Maslow are all satisfied. As such they cease to be motivators. It is the higher level needs like esteem and selfactualization, which are more important for the purpose of motivation. Similarly, according to Herzberg, hygiene factors like pay, working conditions must be present to provide the necessary environment for motivation. Once this is done, the motivators like advancement, responsibilities go into play and actuate the individual. But it would be wrong to make much of the aforesaid over-all alikeness. Rather it would be doing injustice to the pioneers whose originality and deep insight are well recognized a staircase cannot be equated with a room although basically nearly the same materials may have been used to build both. (b) Difference: Herzberg’s model differs from Maslow’s model in respect of the following: (i) An important point of difference is that the lower level needs of individuals like food, shelter, and job security are regarded by Maslow as having the power or potency to motivate them. But to Herzberg these are just hygienie factors; of they are absent, there is dissatisfaction, but their presence does not by itself provide any motivation. The motivators in Herzberg’s theory are a class apart from hygiene factors. But all the needs according to Maslow are motivators, depending on the mental level, in which an individual is placed. (ii) Another difference is that Maslow formulated his theory out of his insight, individual thinking and experience as a psychiatrist, but Herzberg arrived at his findings from the

responses to questions put by his team of researchers to a specified class of employees, viz., engineers and accountants. (iii) Maslow emphasized the need of human beings for all 24hours of the day whereas; Herzberg was concerned with the needs of employees in relation to their work and work environment. So, the claim to universality is stronger in the case of Maslow’s theory than in that of Herzberg’s theory. (iv) Again, Maslow’s theory applies to human beings in general including employees of all categories. But Herzberg’s theory concentrates on the motivation of professional people including engineers, accountants, agricultural administrators and the like, i.e., persons whose positions in an organisation are usually higher than rank and file. Appraisal of Herzberg’s model: Herzberg’s theory provides an insight into the task of motivation by drawing attention to the importance of job factors which are often overlooked. Particularly, it shows the value of job enrichment in motivation. However, Herzberg’s theory has not gone unchallenged. It has been criticized on the following grounds: (i) Herzberg drew conclusions from a limited study covering engineers and accountants. Engineers, accountants and other professionals may like responsibility and challenging jobs. But the general body of workers are motivated by pay and other financial benefits. (ii) In Herzberg’s study, the interviewees were asked to report exceptionally good or exceptionally bad moments. This methodology is defective because there is a common bias among human beings to take more credit for good things and put the blame on others for bad things. (iii) Herzberg gave too much emphasis on job enrichment. But job enrichment is not the only answer. Off-the-job satisfaction of the workers is also very important. Herzberg did not attach much importance to pay, status of interpersonal relationship, which are generally held as important contents of satisfaction.

Vroom’s Valence-Expectancy Theory: (1) Theoretical concepts: Attacking Herzberg’s two-factor theory, Vroom offered an expectancy approach to the understanding of motivation. According to him, a person’s motivation towards an action at any

time would be determined by an individual’s perception that a certain type of action would lead to a specific outcome and his personal preference for this outcome. There are three variables of Vroom’s model given in the form of an equation. Since the mode is multiplicative, all the three variables must have high positive values to imply motivated performance choices. If any of the variables approaches zero, the probability of motivated performance approaches zero. Motivation = Valence*Expectancy*instrumentality Valence is the strength of an individual’s preference for a reward, expectancy is the probability that particular action will lead to a desired reward and instrumentality denotes an individual’s estimate that performance will result in achieving the reward. Thus, if an individual has a particular goal, some behaviour must be produced in order to achieve that goal. He will weigh the likelihood that various behaviors will achieve the desired goals and if certain behaviour is expected to be more successful than others, that particular behaviour will be preferred by the individual. (a) Valence (reward preference): it refers to the strength of an individual’s preference for receiving a reward. It is an expression of the value he places on a goal (outcome or reward). The value attached to a goal or reward is subjective as it varies from person to person. For instance, if a young and dynamic employee wants a promotion, has high valence or strength for that employee. Similarly, a retiring employee may have high valence for reemployment. People have different valence for various outcomes. The relative valence they attach to various outcomes is influenced by conditions such as age, education and type of work. The valence of a person for a goal may be positive or negative depending upon his positive or negative preference for this goal. If a person is indifferent to an outcome, his valence is zero. Thus, the total range of valence is from –1 to +1. (b) Expectancy (Effort-Reward Probability): it refers to the extent, to which the person believes that his efforts will lead to the first level outcome, i.e., completion of a task. Expectancy is stated as a probability, i.e., as individual’s estimate of the probability of an outcome from an action. Since, it is an association between effort and performance, its value may range from 0 to 1. if the individual feels that chances of achieving an outcome are zero, he will not even try. On the other hand, if expectancy is higher, the individual will put higher efforts to achieve the desired outcome. (c) Instrumentality (performance-Reward Probability): it refers to the probability to which the performance (first level outcome) will lead to the desired reward (second level outcome). For instance, an individual wants a promotion and feels that superior performance is very important in achieving promotion. Superior performance is the first level outcome and promotion is the second level outcome. The first-level outcome of high performance acquires a positive valency by virtue of its expected relationship to the preferred second level outcome of promotion. In other words, superior performance (first-level outcome) will be instrumental in


high pay. high expectancy and high instrumentality. For instance. (ii) Low performance-reward instrumentality relationship: similar performance may not lead to similar rewards. The management must recognize factors for behavioural modification. the motivational force will be highest when expectancy. Thus. motivation will be moderate. the strength of avoidance behaviour will be determined by the negative valence and expectancy and instrumental factors. The important contribution of Vroom’s model is that it explains how the goals of individuals influence their efforts and that the behaviour individuals select depends upon their assessment of the probability that the behaviour will successfully lead to the goal. as it is the probability of achieving the desired outcome. Similarly. This individual is not likely to emphasize superior performance to achieve the goal. The management could provide the relationship between efforts and performance. In other cases. The merits of Vroom theory are: 89 . job security and working conditions. These three factors in the expectancy model may exist in an infinite number of combinations depending upon the range of valence and the degrees of expectancy and instrumentality. What is important here is that what the individual perceives as the consequence of a particular behaviour is far more important than what the manager believes the individual should perceive.obtaining promotion (second level outcome). As said above. instrumentality and valence are all high. expectancy and instrumentality. this individual will strive towards superior performance in order to achieve the salary increase. so that these three elements achieve the highest value individually. high value on salary increase and perceives superior performance as instrumental in reaching that goal. which the worker may not be aware of or may not consider fair. The combination that produces the strongest motivation is high positive valence. In other words. In essence. The reward policy may be inconsistent and may depend upon factor other than performance. all people in an organisation may not place the same value on such job factors as promotion. Broom is of the opinion that what is important is the perception and value the individual places. vroom emphasizes the importance of individual perception and assessment to organisational behaviour. the resulting motivation will be weak. According to broom. they may rank them differently. Vroom’s model attempts to explain how individual’s goals influence his efforts and like need-based models reveal that individual’s behaviour is goaloriented. A worker may exhibit a poor behaviour due to: (i) Low effort-performance expectancy: the worker may lack the necessary skills and training to believe that his extra efforts will lead to better performance. One the other hand. Motivation is the product of valance. The value of instrumentality also ranges from 0 to 1. another individual may highly value promotion and perceive political behaviour as instrumental in achieving it. If all the three are low. The management must re-evaluate the appraisal techniques and formulate policies that strengthen performance-reward relationship as just and equitable.

90 . it may be assumed that either (a) they do not place much value on the second-level outcomes (incentive. By measuring and analyzing the workers’ output managers can get clues to their motivation. These include job effort and performance. “the expectancy model is like marginal analysis in economics. the Broom model has been used to predict a wide variety of work-related variables in a number of studies. If the workers do not put forth adequate efforts to achieve the organisational goal. For instance. House and M. As Koontz. so to speak. etc. Business people do not actually calculate the point where marginal ost equals marginal revenue. It is of value in understanding organisational behaviour. The expectancy model attempts to mirror the complex motivational process. it will be instrumental in getting them higher remuneration or promotion. He looked at effective motivation not in terms of either a fixed set of human needs or as a uniform configuration of external motivations. Instead of assuming that satisfaction of a specific need is likely to influence organisational objectives in a certain way we can find out how important to the employee are: the various first-level outcomes (organisational objectives) for their attainment. and the expectancies that are held with respect to the employees ability to influence the first-level outcome. O.A. it should be given up for something better. identify some of the important variables and formulate their reward plans accordingly. It does seem more realistic”. (b) they feel that their efforts will not lead to the production standard. (ii) Appreciation of individual differences: it serves as a pathfinder because for the first time in a systematic way it draws attention to individual differences in motivation. suppose the organisation sets a certain standard for production (first-level outcome of organisational goal) for the purpose of incentive pay. importance of pay and pay effectiveness. but it is still a useful concept for the theory of the firm. managers should continue it. It is thus a step further from management by objectives. Wahba.(i) Basic framework: the Vroom’s model provides a basic framework for interpreting work motivation as Keith Davis put it. managerial motivation. His is the contingency approach. leadership behaviour and leadership effectiveness. (v) Practical utility: according to R. if any method of motivation is found to be productive.J. Broom draws attention to an all-important fact that there is no one set formula for the motivation of individuals. From the theoretical standpoint it seems to be a step in the right direction. According to Fred Luthans. (iv) Contingency approach: indirectly. (iii) Clue to harmonization of individual and organisation goals: it clarifies the relationship between individual goals and organisational objectives and thus points to the way how the two can be harmonized. promotion. organisational practices. on the other hand. and (c) they may not believe that if they achieve the standard. In other words. promotion). Donnell and Weihrich pointed out: “one of the great attractions of the Vroom model is that it recognizes the importance of various individual needs and motivations. occupational choice. (second-level outcome). if it does not produce the desired results.

However. Alan C.” (iii) Little impact on management: apart from the fact that it is a highly complex model and difficult to understand. Edward E. The demerits of Vroom’s theory: (i) Lack of concreteness: the generality of the model constitutes its principal weakness. Robert J. Similarly. That is why its impact on job-settings has been negligible and influence on managerial action. estimate expectancies and valences. Heinemann. H. its practicability is also open to question.” A fully developed test incorporating force.R. the expectancy model is just a model and no more. Biglan. most researchers suggested the need for further study to test some of the principal variables. “Hedonistic cognitions are insufficient to determine a person’s value system. Filley. House who apprised fourteen investigations also confirmed the propositions.In the opinion of Leon Reinharth and M. P. Ti indicates only the conceptual determinants of motivation and how they are related. III and J. multiply and add up the total. All these impart a certain amount of generality and practical utility to the model. Richard Heckman pointed out. Wahba. “it does not attempt to describe what the content (of motivation) is or what the individual differences are. unless of course they are asked to do so by a researcher. G. 91 .” Further. not much. attitudes and organisational behaviour. “the expectancy theory has served as the basis for research in such diverse areas such as decision-making. Schwab who investigated nine field enquiries in managerial settings and further M. (vi) Popular support: it is said that since the model had been proposed. from 1962 to 1974 and came to the general conclusion that there was empirical support to the expectancy theory. People rarely actually sit down and list their expected outcomes for a contemplated behaviour. Wahba and R. expectancy and instrumentality measures as well as ability assessment has not yet been offered. learning theory. more than 32. Mitchell and A. III and D. verbal conditioning. As Lyman Porter. at least one issue of every journal in organisational behaviour reported some result on its application in practice. who reviewed six cases in the area of industrial psychology. (ii) Neglect of values: even as a general theory it has been condemned in some quarters as ‘nothing more than a theory of cognitive hedonism which propose that the individual cognitively chooses the course of action that leads to the greatest degree of pleasure or the smallest degree of pain’. (iv) Weak empirical support: the empirical support for the Vroom model is insignificant and lacks consistency. It has been rightly remarked by Hamner and organ “the predictive potential of this theory is still largely untested. Lawler.A. As Luthans pointed out. House and Steven Kerr analyzed the numerous studies. Harzberg and Alderfer models do. it does not provide specific suggestions on what motivates organisation members as the Maslow. on which the model is based. some of its propositions were confirmed by studies made by T.

With these points in mind. if we are unable to satisfy out growth needs. It is like Maslow’s last level need of self-actualization. as we move from. we can go through cycles. Clayton Alderfer condensed Maslow’s five need categories into three sets: (i) Existence need: these include all forms of material and physiological and safety needs. Alderfer also revised Maslow’s theory in three other ways: (a) He argued that the three need categories form a hierarchy only in the sense of decreasing concreteness. Alderfer distinguishes between chronic needs. a focus on existence to relatedness to growth needs. and the episode needs. the lines between esteem. Relatedness needs cover Maslow’s social needs and that of esteem needs which are derived from other people. moving from a focus on one need. Also. and then back again. a focus on existence to relatedness to growth needs.e. social. which are situational and can change according to the environment. If a particular path towards the satisfaction is blocked.Alderfer’s Existence-Relatedness-Growth (ERG) Model: Serious doubts have been expressed about the existence of the five distinct need categories. the ways we can satisfy those needs become increasingly abstract. and self-actualization needs are not entirely clear. suggesting a pattern of satisfaction progression-that is.. There seems to be some overlapping between esteem. Maslow’s first two level needs. (b) He recognized that rise in the level of satisfaction of our existence and relatedness needs may result in decrease concreteness. and physiological needs. i. (c) He reasoned that we are likely to try to first satisfy out most concrete needs and then we tend to move on to more abstract needs. we “drop back” and again focus on more concrete needs. Comparison and contrast with Maslow theory: 92 . the ways we can satisfy those needs become increasingly abstract. In this way. Alderfer sounds somewhat like Maslow. Thus. which Maslow hypothesized. we again focus on relatedness needs. as we move from. (iii) Growth need: these needs involve persons making creative efforts to achieve full potential in the existing environment. then another. That is. Alderfer conceived of ERG needs along a continuum which avoids the implication that the higher up an individual is in the hierarchy the better it is. social. That is. Different types on needs can operate simultaneously. Alderfer’s work gives up a sound basis to categories of human needs and to think about the relationship between need categories. the individual will both persist along that path and at the same time regress towards more easily satisfied needs. (ii) Relatedness need: this includes all needs that involve relationships with other people we care about. the opposite of satisfaction or relatedness needs is emotional distance rather than hatred. Thus. which persist over a period of time. if we can’t satisfy needs at a given level of abstractness. in this sense.

Alderfer has grouped further the five needs enunciated by Maslow. which are as follows: (a) Similarities: (i) both are content theories. namely. it fails to contribute effectively to human resources management.l Alderfer also envisaged downward movement in the hierarchy. “most contemporary analyses of work motivation tend to support Alderfer’s theory over Maslow’s”. (ii) Need for power (n-Pow): a drive to influence others and situations. achievement. advance and grow. (ii) the basic needs emphasized in both are the same. related needs may in some cases take precedence over existence needs. there can be not only satisfaction progression but frustration regression as well. They have a desire to do something better or more efficiently than it has been done before. Achievement motivation: some people have a compelling drive to succed and they strive for personal achievement rather than the rewards of success that accompany it. (iii) the provision of backlash of fulfillment of a need accords with reality. which is based on three types of needs. David McClelland gave a model of motivation. The term ‘relatedness’ used in the theory is particularly confusing. and (iv) there is a specific method indicated in the theory for its testing and validation. and (iii) Need for affiliation (n-Aff): a drive for friendly and close interpersonal relationships. This drive is the 93 . In the words of Fred Luthans. and like other content theories. ERG needs do not maintain sharp lines of demarcation. and (iv) Alderfer also recognized the influence of a man’s personal background and his natural environment.There are some similarities as well as dissimilarities between Alderfer’s ERG theory and Maslow’s theory of Need Hierarchy. whereas Alderfer focused more on a continuum of needs than their hierarchical levels. (iii) unlike Maslow. and (iv) both deal with upward movement of motivation according to the hierarchy. (b) Dissimilarities: (i) Maslow’s main contention is hierarchy of needs. McClelland’s three need model: Each person tends to develop certain motivational drives as a result of his cognitive pattern and the environment in which he lives. power and affiliation. They are stated below: (i) Need for achievement (n-Ach): a drive to excel. In his opinion. Merits of Alderfer’s theory: (i) Alderfer’s concept of needs is more direct and simple to understand. (ii) thus. (iii) the overall structure of need categories is also the same. (ii) it is more flexible and therefore. Criticism of Alderfer’s theory: The fact that the needs are not strictly demarcated goes against the theory. Probably this is one of the important reasons for lack of popularity of Alderfer’s theory. Accordingly. more realistic.

94 . rather than leaving the outcome to chance or the actions of others. However. Individual with a high need for achievement thrive on jobs and projects that tax their skills and abilities. and tend to be more concerned with gaining influence over others and prestige than with effective performance. individuals high in nPow enjoy being “in charge”. motivating forces for managers lie in the challenge and potential of the job. where they can receive rapid feedback on their performance so they can set moderately challenging goals. From researches into the area of achievement need. But individuals with the high power needs seek to dominate.achievement need. Power-motivated people wish to create an impact on their organisations and are willing to take risks to do so. and to control others. They prefer the challenge of working at a problem and accepting the personal responsibility for success or failure. Affiliation need can be viewed as the desire to be liked and accepted by others. Affiliation motivation: this need has received the least attention of researchers. prefer to be placed into competitive and status-oriented situations. strive for influence over others. High achievers are not gamblers. McClelland’s concept of achievement motivation can be related to Herzberg’s motivation-hygiene theory. McClelland’s research revealed that managers generally score high in the need for achievement. Power motivation: the need for power is a drive to have impact. Such individuals are goal-oriented in their activities. People possess the above needs in varying degrees. influence or have control over others. Individuals with a high affiliation motive strive for friendship. It is the drive to relate to people on a social basis. Individuals with high affiliation needs value interpersonal relationships and exhibit sensitivity towards other people’s feeling. seek a challenge and want task relevant feedback. prefer cooperative situations rather than competitive ones. They seek situations where they can attain personal responsibility for finding solutions to problems. In other words. and desire relationships involving a high degree of mutual understanding. they dislike succeeding by chance. to be influential. one of the needs will tend to be more characteristic of the individual rather than the other two. McClelland found that high achievers differentiate themselves from others by their desire to do things better. People with high achievement motivation tend to be interested in the motivators and with low achievement tend to be interested in the motivators and with low achievement tend to be interested in the motivators and with low achievement tend to be interested in environmental or hygienie factors.

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