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0 Competitors analysis*
Brand Reasons of Strengths Weakness
selection
A MARIGOLD HL As the first to Strong Market Position sales may decrease
Low Fat Milk introduce high-low leadingmilkbrand during economic
milk in Msia 29 years, downturn situation,
MARIGOLD HL Low Fat Products of the Highest
Milk has been Quality:
Malaysias favourite They give the highest
milk since 1988 importance to the
quality of their products
and avoid
standardization of their
quality even for higher
production output. Last
October they have
recalled back HL milk of
all favor as quality of the
milk had
been compromised due
to bacterial
contamination and the
issue had been rectified.

Location
of its products

Good Corporate Social


Responsibility Image
With a positive
environmentally
responsible image,
Marigold is assuring
customers that the
brand is doing its part to
save Mother Earth. The
brand wants customers
to do their part too, by
starting out with
green promotional
products; more recycled
bags and less of plastic
bags when doing their
grocery shopping.
Brand Price Quality
(Per Awards Recognition Qua.Control Material / Rating/
XX) Ingredient Review
.
A

5 Approved by
xxxxx
Singapore's
Agri-Food and
Veterinary
Authority of
Singapore
(AVA)
https://books.google.com.my/books?id=hombAwAAQBAJ&pg=PA13&dq=marigold+hl+milk&hl=en&sa=X
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