You are on page 1of 2

CASE STUDY

R.E.P. and PMP:


Six Letters That Spell Project Management Success for IBM

IBM is the worlds largest technology THE NEED FOR PROJECT eligibility requirement for their internal
services company and is ranked by MANAGEMENT program. Since then, they have seen the
Business Week as possessing the most value of this decision borne out, time and
They identified project management
valuable technology brand in the world, again.
as the key to reliably delivering
ahead of Microsoft and Google. And if
commitments and the lack of it as a Performance: 90 percent of IBMs
you look inside the success of the worlds
major factor in failure, contributed to by PMP certified project managers
most famous acronym, youll find two
the entire organization. report that the certification helps
others at work: R.E.P. and PMP.
them in their jobs
They declared IBM a Project-based
IBM has been a PMI Registered Education Profitability: The number of
Enterprise, one whose success relied
Provider (R.E.P.) for ten years. It currently troubled projects with documented
upon project management providing
employs more people with the Project root causes in project management
tangible benefits in two areas: making
Management Professional (PMP) has decreased by 25 percent.
internal operations more efficient and
credential than any other organization in Growth: Corporations recognize
providing external value to its customers.
the world. PMI certification as the standard
for the skills and expertise that a
Read on to learn how participation in THE NEED FOR EXCELLENCE
project manager needs to have,
the R.E.P. program and employing PMP In order to achieve this transformation, says John Marrine, Worldwide
credential holders help IBM deliver they created the Project Management Project Management Profession
tangible value to their business, from Center of Excellence (PM-COE), which Leader at the PM-COE. Theyll
increasing operational efficiency to aiding would work with senior executives, ask us how many PMP credential
business development. business units and individual employees holders you have. Do you have
to establish project management as a PMPs with experience in our line
THE NEED FOR CHANGE core competency across their global of business that can be put on this
For almost a century, IBM has shaped enterprise. project?
the way business works. But by the
Their first challenge? Creating a single
early 1990s, consecutive years of billion
consistent global project management IBM PROJECT MANAGEMENT
dollar losses led some to conclude that it
approach, the IBM Worldwide Project TRAINING PROGRAM
would become a casualty of the personal
Management Method (WWPMM). SNAPSHOT
computer revolution that it had helped
Their first stop? A Guide to the Project
create. 150 instructors world wide
Management Body of Knowledge
100,000 student days of
IBM senior management determined (PMBOK Guide), to provide its
education delivered annually
what it would take to succeed in a world foundation.
Delivered online and via
where customers wanted integrated traditional classroom
solutions, rather than individual THE NEED FOR THE PMP
Multi-level curriculum
products. CERTIFICATION
Delivered in 34 countries
When IBM decided to create their around the world
own internal project management Recognized with multiple
certification, they again turned to PMI, awards
by making the PMP the fundamental

Visit PMI.org/REP for more information on the R.E.P. Program. | Project Management Institute | 1
Dynamic School Grows by Addressing a Global Market Need

When people think of IBM, people think of PMI. And thats where you go to get project managers.
Being an R.E.P. helps IBM be able to document the quality of the project management services that
we offer to clients.
Sandy Steinruck, PMP, Project Management Curriculum Program Manager, Certified Executive Project Manager, IBM

Being an R.E.P.: speaks from experience, as she has to


track the Professional Development WHAT ARE PDUs?
Units (PDUs) required for both her
THE NEED FOR CONVENIENT PMP and IBM internal certifications. Professional Development Units
ACCESS Becoming an R.E.P. was an educational (PDUs) are used to quantify approved
Ironically, simply being successful can decision. Its to our benefit to have professional development activities.
pose one of the greatest barriers to the best project managers being an
PMI credential holders must earn a
building and maintaining employee skills. R.E.P. helps us make it easier for our
set amount of PDUs to maintain their
As organizational success increases, time employees to get and maintain their
credential as part of PMIs Continuing
decreases, and employee development is PMP, the highest credential in project
Certification Requirements (CCR)
often a casualty. management.
Program.
Our students have businesses to run,
THE NEED FOR COST CONTROL For more information:
says Sandy Steinruck, PMP, a 30-year
In these difficult times, organizations PMI.org/ccrs
employee of IBM who joined the PM-
COE as Curriculum Program Manager in may consider reducing financial
2000. They have projects to manage, support of employees seeking third-
THE BOTTOM LINE
they need to make money for IBM; they party education needed to maintain
certification. thereby risking the The truest measure of IBMs success
dont have time to waste. Ms. Steinruck
organization the very benefits that as a Project-based Enterprise, their
education and certification can provide. integration of the PMP and their R.E.P.
By offering PMI R.E.P. courses in-house, status can be found in their balance
WHAT IS AN R.E.P.? IBM is able to reap the benefits of sheet.
A PMI Registered Education Provider employee education and certification
In 2009, in the face of a challenging
(R.E.P.) is an organization approved by without incurring the high external
economy, IBM had a record year: record
PMI to issue professional development training costs.
pre-tax earnings, record earnings per
units (PDUs) for its training courses.
share, record free cash flow.
THE NEED FOR QUALITY
Courses offered by R.E.P.s are
Being an R.E.P. is an indicator of For a glimpse at the role project
preapproved for contact hours in
the quality of the education we management played in this success
fulfillment of certification eligibility
provide, says John Marrine. Our we can look to no higher a source
requirements, as well as PDUs to
courses qualifying for PDUs means than Samuel J. Palmisano, IBMs CEO,
fulfill the continuing certification
our employees know they are able to Chairman and President. In a letter
requirements for PMI credentials.
get a more formal training in project to shareholders, he attributed their
The R.E.P. program has been designed management. This is not an idle claim. performance to two primary factors:
to enhance the ongoing professional In addition to receiving multiple awards, strategic and operational discipline and
development of PMI members, those the Basic Level of IBMs curriculum has the high value of their position in the
credentialed through PMI and others been recognized by George Washington market.
in the project management profession. University as being the equivalent of
Its no accident that those factors match
their Masters Certification in Project
For more information visit: the companys original mandate for
Management.
PMI.org/REP project management at IBM.

2 | Visit PMI.org/REP for more information on the R.E.P. Program. | Project Management Institute