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ITC-EU launch EuroMed Trade Helpdesk to

strengthen Mediterranean cooperation

The European Commission and the ITC Executive Director Arancha Gonzlez
International Trade Centre (ITC) launched the said: Using the same free-of-cost online
EuroMed Trade Helpdesk on the 30th of June portal, EU-Mediterranean companies now
this year. By providing businesses with have a much easier way to access the most
essential information about markets, tariffs and comprehensive intra-regional market
import requirements, the Helpdesk aims to information that exists today.
strengthen economic ties between the
European Union (EU) and nine The EuroMed countries form one of the least
Mediterranean countries, as well as between economically integrated regions in the world,
Mediterranean countries themselves. partly due to a lack of availability and
transparency of trade-related information. The
The online portal will provide exporters with project aims to foster economic integration and
free information about potential markets, such trade in the region by helping companies save
as customs duties and product requirements. costs on gathering this information, so small
Its searchable database covers the EU as well and medium-sized firms will have better
as Algeria, Egypt, Israel, Jordan, Lebanon, opportunities to trade internationally.
Morocco, Palestine, Tunisia and Turkey, and is
available in English, French, Turkish and The EuroMed Trade Helpdesk is part of the
Arabic. In addition to this, a network of national EuroMed Trade and Investment Facilitation
focal points in each participating Mechanism (TIFM), an initiative funded by the
Mediterranean country will respond to EU and implemented by the ITC.
enquiries on intra-regional trade issues and
ensure information is kept up to date. Visit the EuroMed Trade Helpdesk:
EuroMed team in Istanbul

In June 2017, ITCs EuroMed team spent two days in

Istanbul meeting representatives from various Trade
Support Institutions as well as building the capacity of
experts from the Turkish Exporters Assembly (TIM)
on EuroMed Trade Helpdesk and how to manage the
incoming enquiries.


Export Potential Map a web application that Product Diversification Indicator identifies
guides countries towards the most promising products with good chances of export success
products and markets for exports is the in regional and global markets.
newest addition to ITCs suite of market
analysis tools. Information is available for 222 countries and
territories at a very detailed product level. This
Based on an economic model that draws on will help trade advisers in prioritizing their trade
trade, tariff, GDP and geographic data, the tool development activities and support the private
helps evaluate countries potential to ramp up sector in finding attractive markets for their
exports. LDCs currently export their products exported products.
to only 4 markets on average, while they would
have potential to supply 24 markets. Their With a user-friendly interface and innovative
exports are also concentrated on fewer visualizations, Export Potential Map translates
products but according to ITC analysis many rigorous analysis into practical information
diversification options exist. about trade opportunities. All graphs can be
downloaded, shared through social media and
With two indicators, Export Potential Map helps embedded into reports or websites.
spotting concrete export opportunities: for a
country's traditional export sectors, the Export Export Potential Map is freely accessible at
Potential Indicator identifies markets that offer
room for export growth, for new sectors, the

For the fourth consecutive year, the Trade for A new feature in this years Forum is a mini-
Sustainable Development (T4SD) Forum will hackathon on partnerships for sustainable
bring together representatives of the private development, where participants will be
and public sector, research institutions and challenged to explore innovative solutions to
international and standards organizations to some of the challenges presented in the
discuss major trends in sustainable value moderated sessions. The hackathon is
chains development and voluntary organized jointly with Google Food Lab.
sustainability standards.
Tuesday, 26 September will feature a
Organized by the International Trade Centre programme developed together with T4SD
(ITC), the T4SD Forum will again take place in partners, such as the German Development
conjunction with the WTO Public Forum. It will Institute. Also, T4SD will showcase the new
be held from 25-27 September in Geneva, ITC Sustainability Map platform and the results
Switzerland. Registrations are now open. of the latest research arising from our
partnership with the European University
This year, the Forum will explore the theme of Institute (EUI).
partnerships and the different dynamics
underlying existing and emerging models of The third day features a high-level panel
collaboration in the sustainability landscape. concluding the T4SD Forum, organized as part
The Forum will review a number of such of this years WTO Public Forum.
models and partnerships, and highlighting the
key factors for success or failure. We encourage you to join us and our
distinguished speakers for this years T4SD
The main event of the 2017 T4SD Forum will Forum to learn about various models of
take place at ITC headquarters on Monday, 25 collaboration for sustainability goals.
September. Expect interactive panel sessions,
bringing together prominent speakers to To register, please visit the registration page.
present and discuss different models of For further information, please visit the event
collaboration for sustainability. page or contact

New ITC methodology to identify barriers in Trade in Services.

After 7 years of successfully identifying and

tackling regulatory and procedural barriers to
trade in goods, the NTM team is testing its
new survey-based methodology to identify
challenges in services trade.

Over the past months, ITC has conducted pilot

interviews with more than 50 companies in 22
countries. The exercise focused on tourism
and travel sector in Myanmar, ICT sector in
ITC team conducting distance interviews
Bangladesh and transport and logistics sector with services companies.
in Nepal.
international payment systems, foreign
Preliminary results suggest that difficulties with exchange regulations and visa procedures are
the regulatory framework such as hurdles in the key concerns of service providers from
ICT, travel and tourism sector. Transport and
logistics companies, in contrast, are more
Type of obstacle faced by company in the
services sector
concerned about infrastructure and the overall
business environment.
In future, ITC will be able to cover goods and
Transport&Logistics services trade when assessing trade barriers
and related trade cost.

0% 50% 100% Current global trends show that trade in

Regulation Business environment services is growing faster than merchandise
Voluntary standard B2B issue trade and the international trade paradigm is
shifting from trade in goods to trade in tasks

ITC participation at the 3rd Middle East and North Africa (MENA) trade workshop

ITC participated in the 3rd MENA trade based on ITCs NTM business surveys in five
workshop organized by the WTO chair of Tunis Arab countries: Morocco, Egypt, Jordan, State
in collaboration with Cairo University. The of Palestine and Tunisia.
workshop is designed as a platform to discuss
trade research and trade policy issues in the Participants in the workshop were made aware
MENA region. of the substantive work conducted by ITC in the
region. Practitioners and other researches were
The workshop also sensitized to go beyond the simple analysis
included a session on of legal regulatory content of trade rules and to
non-tariff measures dig further on the procedures that are related to
during which ITC the issuance of rules. During the policy
presented results of discussion, the key message of NTM surveys
the report Making was repeatedly highlighted: market access and
regional integration export competitiveness begin at home.
work - Company
perspectives on non- ITC report on non-tariff measures in the Arab
tariff measures in Arab States, Making Regional Integration Work, is
States. The report is available for download here:
ITC engaged in the discussions around Making UK Trade Work for Development Post-

In May, ITC ensure its trade policy

participated in an supports development
expert workshop to following Brexit.
explore the impact of
the UKs withdrawal ITC will remain
from the EU on trade actively engaged in
with developing the discussions
countries and to related to impact of
identify specific policy Brexit on developing
options the UK countries and will
government can inform these through
consider in delivering its trade intelligence
on its commitment. data and analysis
The workshop was tools. For instance,
hosted by the Blavatnik School of Government, ITC gained insights on the difficulties and
University of Oxford. concerns UK firms have when
sourcing from developing countries through the
UK is one of the worlds top importers and is an EU-wide business survey on non-tariff
important market for many developing countries. measures, which included interviews with over
As part of the EUs Generalized System of 1,000 companies in the UK. Likewise, interviews
Preferences (GSP) scheme, UK grants with over 20,000 companies in developing
preferential market access to about 70 countries have gathered over the past years
developing countries. The type of trade regime specific information about exporters challenges
UK adopts following Brexit is, hence, of keen when accessing the UK market.
interest to many developing countries that are
also ITCs clients. The summary of the discussions of the
workshop is available here:
Participants at the workshop strongly agreed
that the immediate priority for the UK development-post-brexit
governments development policy must be to
minimise harm to developing countries arising Results of the ITC Business Survey in the EU
from Brexit. The UK will also have an (Navigating Non-Tariff Measures: Insights from
opportunity to take some innovative steps to a business survey in the European Union) is
available here:

Upcoming Event

E-Ping: Helping SMEs Keep Track of Product Requirements in their Export Markets

A side event during this years Aid for Trade

Global Review will focus on the newest of ITCs
suit of market analysis tools: ePing, and its
efforts to help SMEs keep track of export market
requirements. The session will take place on 12
July at the WTO.
The ePing alert system is a collaboration of ITC
The ePing SPS & TBT notification alert system with the United Nations Department of
is an online system facilitating access to SPS Economic and Social Affairs (DESA) and the
and TBT notifications for products or markets of World Trade Organisation (WTO).
interest . There are currently more than 2,200
registered users of this system, including This tool can be accessed free of charge here:
government representatives, companies and
other stakeholders.
Implementation of Trade Obstacles Alert Mechanism and Trade Information Portal in

In the framework of the Trade Competitiveness An up-to-date registry of exporters,

and Regional Integration Support Programme importers and producers in order to
(PACCIR), ITC will develop a Trade Obstacles increase the visibility of companies
Alert Mechanisms (TOAM) and a trade operating in the region.
information portal for the West African
Economic and Monetary Union (WAEMU). The implementation of the two projects will be
managed by a network of national trade
TOAM is an online platform connecting trade promotion organization (TPOs) of the 8
operators and public institutions to resolve WAEMU member countries.
trade obstacles faced by companies. It aims to
reduce the impacts of non-tariff regulations on A three-day workshop in Dakar, Senegal (17 -
intra and extra regional trade. The project 19 May, 2017) was organized to set up the
includes development of national TOAM in all network of technical focal points and planthe
WEAMU countries that will be integrated to implementation of the PACCIR project.
form a regional TOAM.
A regional trade information portal is a web- programme aims to
based system that provides companies in promote sustainable
WAEMU with necessary information and economic growth in the
opportunities for business development. It WAEMU region by
includes three components: setting-up an effective
common market and a
Component on market information further integration of the
related to specific products. WAEMU into the world
trade. It is financed by
An online market place for WAEMU the European Union.
companies to promote and sell their
products to international buyers.

New Publications

Philippines: Company perspectives

Trade rules and procedures pose challenges for 73% of surveyed businesses in
the Philippines, according to ITC interviews with over 1000 exporters and

The survey results offer the Philippine government to address non-tariff measures
in the domestic business environment, based on detailed analysis of challenges
across many sectors and markets. The report recommends strengthening the inter-
agency National Committee on Trade Facilitation to align and sustain trade
facilitation efforts. Priority should go to lowering firms expenses for conformity
assessment requirements; streamlining customs clearance procedures; and streamlining procedures
for export licenses, permits and certificates of origin.
The report is available for download here:

Benin: Company Perspectives

Three-quarters of exporters in Benin suffer from challenges related to non-tariff

measures (NTMs), according to an ITC survey of 360 companies. Fresh pineapples
and fruit juices are among the most affected products.

Despite strong export potential, rigorous EU sanitary standards and neighbouring

countries surcharges are hampering small businesses. Survey results suggest
streamlining certification procedures and greater transparency for customs formalities.
The report is available for download here:
Training of Trainers on Trade Analysis in Nepal

In the week of 5 June, an ITC team was in SMEs they serve, in the form of customized
Kathmandu to kick off a capacity building analyses and tailored, evidence-based advice.
programme aimed at strengthening analytical
skills of Nepalese trade-related institutions. Participants demonstrating excellent command
of the market analysis and training skills will be
One element of the programme consists in certified as trainers on ITC tools. The newly
widening the pool of certified trainers on basic certified trainers will be able to provide trainings
trade and market analysis. The first workshop on basic trade information tools and market
was hence geared towards experts representing access to SMEs and other institutions in Nepal.
various Nepalese trade support institutions,
focusing on market analysis using ITC tools The training is part of USAIDs commitment to
including Trade Map, Market Access Map, strengthen analytical and advisory skills of trade
Standards Map and e-Ping. support institutions in Nepal. In 2016, the US
Congress decided to support implementing the
A second workshop, planned for early August, assistance provisions of Nepals Trade Bill
will deepen the knowledge, familiarize Legislation, including through enhancing Nepals
participants with the preparation of market export promotion agencies to support and build
profiles and support them in perfecting their awareness of exporters about opportunities and
training skills. market access conditions.

Ultimately, the workshop series will enable

participants to provide better services to the

Equipping Saudi exporters to find new markets

ITC conducted a 4-day training workshop in
Riyadh, Saudi Arabia from 8-11 May. Twenty
participants from various Saudi enterprises as
well as the Saudi Export Development Authority,
the countrys trade promotion organization,
learned how to use ITCs market analysis tools
to explore international demand patterns,
potential competition and market access

During the workshop, which was hosted

by Saudi Exports, as the agency is also
known, participants were encouraged to
look at international market trends and
requirements for products of interest to
them, which included stainless steel
kitchenware, refined maize oil, gypsum
board and evaporator coolers.
They designed market profiles combining trade United Arab Emirates using the company listings in
data with other business indicators to help would- Trade Maps company data, highlighting the
be exporters make objective choices about which practical utility of ITCs database. He reports that
foreign markets to target. Rigorous hands-on the Emirati importer has expressed interest in
exercises reinforced participants capacity to use purchasing from his firm.
the trade intelligence to weigh the relative merits of
different target market segments in light of demand The workshop also served as a networking
and price trends, potential competitors, and opportunity for participants, some of whom are now
packaging and branding requirements. exploring ways to do business together in the
future. Saudi Exports officials expressed
The best thing about this workshop is the high interest in intensifying cooperation with ITC,
level of interaction, said Ramzy Hafez, who works especially in the areas of capacity building,
for ACFA Building Solutions, an exporter of cement data provision and business intelligence. The
building materials. Another participant, workshop was held under the framework of the
Abdulmajeed Alhawwas of petrochemicals firm Aid for Trade Initiative for Arab States (AfTIAS), a
Global Company for Chemical Industries, multi-donor programme coordinated by the
successfully contacted a potential importer in the International Islamic Trade Finance Corporation
United Arab Emirates using the company listings in (ITFC).
Trade Maps company data, highlighting the
practical utility of ITCs database.


A direct access to Non-tariff measures (NTMs) has been implemented in Trade Map

A new feature has been implemented in By clicking on this number, the

the Trade Map column picker to directly user is automatically redirected to the NTMs
access Non-tariff measures (NTMs). The detailed information available in Market Access
number of NTMs applied by a country to Map.
any product code at 6-digit level is now
displayed in Trade Map.

Trade map on KenTrade information portal

Kenya trade statistics are now accessible on Trade Map Kenya users also benefit from
the Kenya Trade Information Portal (KenTrade) a direct bridge between this new application
through Trade Map embedded. and the generic ITC Trade Map application,
should they wish to continue their trade
Thanks to a fruitful collaboration between ITC, analysis on Kenya partner countries data.
UNCTAD, Trade and Markets East Africa
(TMEA) and Kenya Trade Network Agency Trade Map presents monthly trade data for 138
(KenTrade), Kenya trade statistics available in countries
Trade Map have been embedded on the Kenya
Trade information Portal. and for around 40 of them, data is publishe d
within 2 months only: http://
Users can access these data without
username and password:
New advanced search module now available
Gain time while navigating among the 150 000 Users can now easily search tenders for
public tenders available in Procurement Map by products or services by using keywords or a
using the new Advanced search module. hierarchical approach.
20th annual GTAP conference
TMI section took part in the 20th annual GTAP
conference and presented recent developments
in Market Access Map to a group of leading
trade economists.

This years GTAP flagship conference was

hosted by the Purdue University (United States)
on June 7-9. The annual meeting brings
together worlds leading trade economists and
serves as a platform to exchange ideas and
share new findings in the area of international
trade, development economics and trade
policies. Over the years, the exchanges made at
annual GTAP conference have shaped new
developments in the area of global economic
analysis. the 12 nations involved in Trans-Pacific
Partnership (TPP) agreement as well as under
The GTAP database is the common workhorse the freshly concluded megaregional TPP trade
in the scientific analysis of global economic pact itself.
issues. Since 2007, ITC/TMI has been involved
in this initiative by providing the global protection At this years GTAP conference, ITC/TMI
database for trade modellers as well as by presented the new tariff protection database as
developing methodologies and disseminating part of the upcoming 10th version of the GTAP
new data on market access conditions. ITC/TMI database. It also disseminated new database of
takes part in this event each year. During the detailed tariff commitments under 125 trade
2016 edition, TMI disseminated a dataset of agreements between 25 Asia-Pacific nations
detailed tariff commitments under active and the EU and shared analytical insights.
regional and bilateral trade agreements between
International Trade Centre Market Analysis and Research Team
Palais de Nations Telephone: +41 22 730 0540
1211 Geneva 10, Switzerland Email:
Telephone: +41 22 730 0111

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