Science...

E= MC 2
Theory of Relativity
...Business
E= MCQ 2
M Meditative
Existentialism
C Calculative Martin Heidegger

Q1 Quantitative Empirical
Q2 Qualitative Political Analysis
Jarol Manheim &
US Richard Rich
Business...
(US)
Sow a thought, reap an action; sow an action, reap a
habit; sow a habit, reap a character; sow a character, reap
a destiny

1st Reason
E = MCQ
of
2
US (Shnghu)
Entity...
a. Representation of Mereological Relationship Life
b. In existence to this seen world
Business...
(US)
Sow a thought, reap an action; sow an action, reap a
habit; sow a habit, reap a character; sow a character, reap
a destiny
2nd Reason
E = MCQ
of
2
US
Understand and Study...

(Shnghu)
a. Theoretical foundation of reason and
existence Life
b. In existence to this seen &
unseen world
Entity...
(US)
If you want one year of prosperity, grow grain. If you want ten
years of prosperity, grow trees. If you want one hundred years
of prosperity, grow people

(Shngy)
1st Test Define...
of Validity
Business is about people.
What motivates, incentivize
Business and inspires them
-E.L. James through Christian Grey, 50
Shades of Grey (2010)
 Entity...
(US)
If you want one year of prosperity, grow grain. If you want ten
years of prosperity, grow trees. If you want one hundred years
of prosperity, grow people

(Zzh)
2nd Test of
How...
Validity
Businesses are driven by
people and not by forces
Organization -Peter Drucker, Practice of Management
(2010)
The meaning and reason of...
ORGANIZATION
BUSINESS LIFE
What can we
Decision Making
infer...
Business is equivalent to the organization because of
life. Hence, the business and organization are seen as
an entity of existence.
Decision Making...
(Rational vs Irrational)

To keep a customer demands as much skill as to win

one.
Why...
FIXED AND HAPPINESS
...How MIND
Unseen force and a battlefield
We think, interact and experience - Al Ries and Jack Trout, Positioning

Through
(2013)

THE MIND
Decision Making...
(Business vs Economics)

To keep a customer demands as much skill as to win

one.
Economics is the study of
mankind in the ordinary
business of life
-Alfred Marshal, The Economics of
Industry (1879)

Management
Decision Making...
(Business vs Economics)

Economics is the study of

mankind in the ordinary Happiness
business of life The existence of life
-Alfred Marshal, The Economics of through Justice
Industry (1879) -Plato, The Republic (381BC)

Management Central purpose of human

Richard Daft, The Management (2007)
life and a goal in itself
Economics
N. Gregory Mankiw, Principles of Economics
-Aristotle, Nicomachean Ethics (349BC)
(2006)
Decision Making...
(Right vs Wrong)

Consumer Affect
Household and Cognition

Consumer Consumer
Society Firm Behavior Environment

Societal Marketing Framework by Philip Kotler (2003) Consumer Behavior Framework by J. Paul Peter
and Jerry Olson (2003)