SRM UNIVERSITY VADAPALANI

Faculty of Engineering & Technology - Department of Mechanical Engineering

Course plan

Degree & Course : B.Tech Mechanical Engineering.

Academic year / semester : 2017 2018 / Odd (July November 2017).
Semester : VII.
Course code : ME 1184.
Course title : Entrepreneurship Developement.
Section details:

Batch Faculty Member Faculty Room No. e-mail id

(@vdp.srmuniv.ac.in)
1 Mr.G.Raman (Asst. Prof / O.G) BW309 raman.g
Direct assessment details:
Name of assessment Marks Topics Tentative date Duration
Cycle test I 15 Unit 1 & 2 21/08/2017 90 min
Techniques of PERT/CPM 03/08/2017 1015
Surprise test 5
Assessment of market needs 03/10/2017 min
Cycle test II 25 Unit 3, 4 & 5 23/10/2017 3 hours
End semester examination 50 Complete Syllabus 15/11/2017 3 hours
Attendance 5 Not Applicable
Syllabus of the course:

ENTREPRENEURSHIP DEVELOPMENT L T P C
ME1184
Prerequisite 3 0 0 3
Nil

PURPOSE
This course provides the basic knowledge on aspects of entrepreneurship and supports extended to
entrepreneurs.
INSTRUCTIONAL OBJECTIVES
1. Understand the broad spectrum of entrepreneurship.
2. Know about the prelims of setting up of a business unit.
3. Understand the purchasing and marketing basics of the business.
4. Aware of various supports extended by banks and institutions.

UNIT I - ENTREPRENEURSHIP (9 hours)

Historical perspective of entrepreneurship - Traits of Entrepreneurs - Types of Entrepreneurs -

Intrerpreneur - Difference between entrepreneur and intrepreneur - entrepreneurship in Economic growth
- Factors affecting entrepreneurial growth, Major motives influencing entrepreneur.

Course Plan for ME1184 ENTREPRENEURSHIP DEVELOPMENT ODD Semester 2017 2018. Page 1 of 4
UNIT II - BUSINESS (9 hours)

Small Enterprises: - Definition Classification - Characteristics Web and e business - Ownership structure
- Project formulation - Sources of information - Steps involved in setting up a business - Identifying,
selecting a good business opportunity - Market survey and research - Techno economic feasibility
assessment - Preliminary Project report - Project appraisal - Project implementation - Network analysis -
Techniques of PERT/CPM.

UNIT III - FINANCING AND ACCOUNTING (9 hours)

Sources of finance - Institutional Finance - Term loans - Capital structure - Management of working capital
- Costing, Break even analysis - Taxation - Income Tax, Excise Duty - Sales Tax - Purchasing Policies
and procedures - Methods of purchasing - Stores management - Book keeping.

UNIT IV - MARKETING & GROWTH STRATEGIES (9 hours)

Principles of marketing - Assessment of market needs - Demand forecasting, Product life cycle - Sales
promotion Strategies - Product mix - Advertising - Distribution Channels - Growth strategies - Expansion
- Diversification - Joint venture, Merger - Sub-contracting.

UNIT V - INSTITUTIONAL SUPPORT TO ENTREPRENEURS (9 hours)

Institutional support to entrepreneurs - Government policy for small scale industries - Institutions for
entrepreneurial growth - Various schemes - Self Help Group - Sickness in industry - Causes - Steps for
correction and rehabilitation.

(Field Work-Collection of information on schemes of Entrepreneurial Support and Presentation).

TOTAL: 45
Expected Learning Outcomes of the Course
L T P C
AE1202 ELECTRIC AND
3 0 0 3
HYBRID VEHICLES
Program Educational Objectives
1. Practice 2. Enhance 3. Solve 4. Work
mechanical professional industrial, in large
engineering in practice to social, and cross
different disciplines meet the environmental functiona
Sl.
Student outcomes towards system global problems with l teams
No design, realization standards modern and
and manufacturing. with ethical engineering pursue
and social tools. lifelong
responsibility. learning
A: an ability to apply
knowledge of
1 X X
mathematics, science,
and engineering
E: an ability to
identify, formulate,
2 X X X
and solve engineering
problems

Course Plan for ME1184 ENTREPRENEURSHIP DEVELOPMENT ODD Semester 2017 2018. Page 2 of 4
 J: a knowledge of
3 X X
contemporary issues

ME1184 ENTREPRENEURSHIP DEVELOPMENT

Course Designed by Department of Mechanical Engineering
1. Student outcomes a b c d e f g h i j k
x x
2. Mapping of instructional 1-3 1-3
objectives with student
outcome
3. Category General Basic Sciences Engineering Sciences and Professional
(G) (B) Technical Arts(E) Subjects(P)
X
rd
4. Approval 23 Meeting of Academic Council, May 2013
Session Plan:

S. No Title / Details of Chapter References

Unit I - Entrepreneurship
1 Introduction to entrepreneurship R4
2 Historical perspectives R4
3 Traits of Entrepreneurs R4
4 Types of Entrepreneurs R4
5 Intrepreneur and entrepreneur R4
6 Role in economic growth R4
7 Factors affecting entrepreneurial growth R4
8 Major motives influencing entrepreneurial growth R4
9 Causes and effects cases R4
UNIT II - Business
10 Small Enterprises Definition classification T1
11 Characteristics of Web and e-Business T1
12 Ownership Structure T1
13 Project formulation- sources and information T1
14 Steps involved in setting up a business T1
15 Identifying and selecting a good business opportunity T1
16 Techno economic feasibility assessments T1
17 Project- preliminary, appraisal and implementation T1
18 Network analysis PERT/CPM T1
UNIT III Finance and Accounting
19 Finance and accounting R4
20 Institutional finance R4
21 Term loans R4
22 Capital structure management of working capital R4
23 Costing-break even analysis R4

Course Plan for ME1184 ENTREPRENEURSHIP DEVELOPMENT ODD Semester 2017 2018. Page 3 of 4
 24 Taxation Income tax, excise tax, sales tax R4
25 Purchasing policies and procedures R4
26 Methods of purchasing R4
27 Stores management Book keeping R4
UNIT IV Marketing & Growth strategies
28 Principles of marketing R4
29 Assessment of market needs R4
30 Demand forecasting product life cycle R4
31 Sales promotion strategies R4
32 Product mix R4
33 Advertising Distribution channels. R4
34 Growth Strategies Expansion, Diversification R4
35 Joint venture R4
36 Merger sub contracting R4
UNIT V Institutional support to Entrepreneurs
37 Institutional support to entrepreneurs R4
38 Government policy for small scale industries R4
39 Institution for Entrepreneurial growth. R4
40 Various schemes in growth. R4
41 Self-help group R4
42 Sickness in industry R4
43 Causes of sickness R4
44 Steps for correction and rehabilitation R4
45 Case studies R4

TEXT BOOKS
1. Khanka.S.S, Entrepreneurial Development, S.Chand and Co Ltd, New Delhi, 1999.
2. Philip Kotler,Principles of Marketing, Prentice Hall of India, 1995.
3. Lamer Lee and Donald W. Dobler,Purchasing and Materials Management., Tata McGraw Hill, 1996.

REFERENCES
1. EDII-Faculty and External Experts, A Hand Book of new Entrepreneurs, Published by
Entrepreneurship Development Institute of India, Ahmedabad, 1986.
2. Saravanavel.P, Entrepreneurial Development, Ess Pee Kay Publishing House, Chennai, 1997.
3. Gopalakrishnan.P, Hand book of Materials Management, Prentice Hall of India, 1996.
4. Dr. Jayashree Suresh, Entrepreneurial Development ,Margham publications, Chennai.

Signature of the faculty:

1. Mr.G.Raman -

Mr. G.Raman HoD / Mechanical

Course Coordinator

Course Plan for ME1184 ENTREPRENEURSHIP DEVELOPMENT ODD Semester 2017 2018. Page 4 of 4