You are on page 1of 7

c

c  c


c
c 
c

  cc  c

 ccc


c
  c

 !!cc""c

#cc c

$ %c&'c#( ((c(
 c

)c*
(c
c

c
c

p p  
 
c
 c (c  (c 
c 
!c '
c 
c c ) c  
c c ( c !( c c ) c (
c
 %c
! c 
c 
c  c )(c ) c  !c  !c 'c +,-.,c )c /c c ) c
c   
 c (c
!cc) c
c(
(%cc
)cc
c(
(/c c0 (c 'c) c ()c
*
/c
c) cc
 
!c c
 c(
(cc) c 
%c) c )
c)
c
c(
(c
c c) c
(c 'c ) c  ()c
*
/c *1%/c (
/c
c c 2)/c 
c ) c 
c  
!c c

0c
cc) c 
%ccc
c
 p
c
) c c  * c 'c ) c (c (c  c (c c 
(c ) c (
 c ) !(c 'c ) c
  /c
)c'
c(c  c c) c c
(!c0) cc(c(! c c) c (
(%c

ccccc


c
3(c '
(c  c 0
!4(c  c 
c  
 (c  c '
c  c 5-6c 'c ) c
0
!4(c  c 
 %c c &)
c 
c  c 
c  
 (c ! c )/c )!/c
7 /c 3(/c )! (/c  (/c#
1!/c
cc%c4(c()
c(c
c5+6c
'c 0
!c 
 c % %c "+c !! c   (c (c (c 0
!4(c 
 c 'c +8c !! c   (c
9+--+-8:%cc
cc
c
(c
c)(c c (
* cc0
!c c
 c*
c++c!! c 
c
  (c 
c  
%c ;
!0 c 
 c (c  (!c   
 c c (/c  c '
c .56c
' !! 0 cc )cc
)
c
c0)c c"-6c()
%c
c
  !
"
##$%%&%$
cc
  
'(%%%)*+ '(%%%
+
)
c
 ()c 8,"%+c +,,5%<c

c
 ()c +58%-c "=5-%-c
)
()
c ">,%,c 55=%-c
#)
c "8=%8c "+58%5c

3c ""5%,c ""8-%>c
!cc ""-%<c ,8<%.c
&
((c "-.%8c ,-+%,c
; (c# !c >5%,c 5<5%-c
 
c >5%8c ,5.%>c
&)
(c +"8%.c .=.%>c
 , &-.-*/ &%%$%*$
Source : Database of National Horticulture Board, Ministry of Agriculture , Govt. of India.
c
± 
c
) c)  c 'cc 
!c
0
c(c (!c c# c
c9 
! (c c) c 
!c
 (/c ( c c '!*
c 7 !! :/c !c 9))c  c c 
3 /c '
c !c 7 !! :c c
!3c9! c( ( c)
* (/c c'
c !/cc! 0c
 :%cc
(c 'c( cc
 c 'c) c
'
/c# /c !cc
()) c
c*
  (c
'

c'
c! cc) c'

(%cc) c

c !!  c (c'
c c'
c(!c c) c(c ( c
3 (c
c?)cc

)cc
)/cc
cc)

cc
%c?)c(cc'
c) c (c
c
 !!  c 
3 c c ) c 
@c c
 * (c  c  !!  c '
c 
)/c 
c c 
c
9)c 
:c (
(%c 
)c (c  )
c 
c  !!  c 
3 c
 *c  c
(! (c'
c
)/c
c9
c
:cc)!c(
(%cc
c

 

) c '
c (c *
c  !
c 0)c ) c (( (c  c  c (c 0 c
 c 'c !/c ))c 
* c
*! /c
) ((cc*
 /c ! (c( cc 7 !! c'!* 
%ccc(cc
)c( 
 c 'c*cc
c %c ) c'
c (c  ( c
0c
c
 %c c c *
  (c  c +-6c 'c !c ( !! c
(
(%c) cc  c 'c
 c (
c'
c*
 (c'
c-%+c c-%5c6cc
 c  c(c c
"c6%cc
cc
0c'
(c 'c! !c*
  (c 'c c
(c
c( c'
c

c*
 (c
 !c
(c
!3 c
0c(! (cc
 /c)
/c3! /c
/c) /c) c9()
:c %c
( !/c) c

0c '
c 'c ! !c *
  (c 'c  c 
c ( c '
c 

c 3! c c
0c (! (c c 
 c c
 
!c(! c0)! c'
(c 'c!) ( c*
 c
c( c'
c( ()cc (!c0 (
c1  %c
cc
) c0 c(c( c(c
/cc
 c0(c
c( c'
c
! (c
 ( (%c) c c3
 !c
!( c (c c<"-6c c !c'c0))cc c( c'
c( ' %cc(c(
)c(c
( cc '  
c(
%cc
cc
 c!( c)(c !c( (%c) c
 c'
c)(c' /c
cc!7* c

 (%cc
) !(c c
( c (* c%c
c

 
 
c
) c
)
c (!() c 'c  c#)c9-%>.c):cc) c*
c'
(c 
c(c ( c c (c) c
'

c c(c"=/---%c (
c) c  c
 cc) c
/c) c !c!c 7 ( c
'c'

(c c) c (!() c c
)
(c(c(c 'c(  (c c
 c) c'
(c'
c
( c c  ((%c * c ) )c (c ( c c  c
)
c (c /c ) c

c '
c ) c

)
c '
c+-c  
(c 'c! c *
 (c (c >5/---c
c#)/c )c))
c 9

 cc
'

(c c c5c (:c 
c c

c'
c' c
c
(%c# ( (/c) c()
 c 'c!
c
c*!!c 'c

 c'!c (c)c c!* cc) c


c(c) c (c)  c
'
c) c'

(%cc
cc



 



c
) c ' !c
1 c 'c ) c *! c )c (c (!c 
 c c 
(
c '
(/c  c

 c c
)
(c c ) c '

(/c  !!  c c 
(
c 'c  c c ) c 
)
* (c
 

(/cc(
 cc) c ( c
3 (cc) c0) ! (! c (( c

(c
c
!
(%c ) c c 
3 c01 " 221!c 'c  c '
c 
 c 
c  c ) c
 ( c
3 (c(cc
c
orchard farmer ± pre-harvest contractor ± wholesale commission trader ± retailer ± consumer.
c
c
Š 

 c
?3 ccc )
c'
(/c) c
)
* (c 

(c
c) cc(( !c (cc) c( c
'c  %c ) ( c 

(c  c *((c c ) c  c
)
(c 'c *!c'

(/c (c '
c
) c'! 0
c( ( /cc 
c c 
cc'7c!(c c'
c
)( c 'c!!c
c
(  c 'c) c
(c9(c
c
 :cc) c
)
/ccc(  c*c  %cc) c

)
* (c 

(c(!!c)* c) 
c'7 c
c

(/c) c0) ! (! c (( c

(/c
c ) c  (c 
3 c  
(c 9)/c #

/c 3)
/c :%c ) c 0) ! (! c
 (( c 

(c ' c ) c 
)
* (c  

(c '
c 7 ( (c c  
c ) c

)
(/c !c  c 'c* c   c  c ) c
)
c 0
(%c c (c (
* c )c ) c
'cc) c0) ! (! c

c(c'
c 3c 'c) c(! (cc)c) c'c(c'
c 'c

(%cccc
c
 (c
'
 cc) c
)
* (c
)
c 

(c
ccc
c
`c   cc 
c 'c
)
(c'
c'

(cc
`c 
c 'c) !(c9(  (:c c) c
)
(/c'c'

(c)* c c  c( cc
`c (c ! c c0)cc0
c) c
c!!c
cc
`c A
* (c) c'
cc
`c 

 c'
c0  c 7cc c(3 (/cc )
c3c
!(cc
`c 3cc0  c 7/c c(3 (cc
`c 

 c

c'
c
(
c c3(c c) c
) c! c (/cc( c 'c

(
c c(c cc
`c 

 c(c
c
3c'
c
(
 c c) c ( c
3 (c
cccccc
m  
c
) c (c !
c 
(c( c'
c3c (c
c0  c 7cc c(3 (%c
 0(
(c
c( c(c!c
!cc) c3 (%cB ! c0  c 7 (c0)c
c
()*(c c !
 c !
(c (c () c 
!c )* c  c

 c  c  c  !c '
c ! c
( c
(
 c 'c (%c
ccc



 

& c) c
)
* (c 

(c !! c (c'
c
)
cc'
c) c0 3!c)/c) c
 (c
c
 c
c c(1 cc*
 c '
c) c ( (c
c 3 c c) c
 (c 
(%c) c'
(c
c()
 c9( !  c 'c c  (:c'
c3c
c c
*
 %c c 0(c !( c

 c )c ) c 
c 
 c '
(c 
c 3 c ( 
 !/c c 
3 c (c
??@c) ( c
c c c( !cc) 
c
 %ccc


 

 
c

 c 'c c'
c) c
c(c(! c c) c(c (c
3 (c c(c cc
c
3c! /cc c) c 
c
3 c 
(c c(c /c c3cc c%c$ c c
7 ((* c ! !c 7c c )
c  (c c 
3c 
(
 /c ) c 
)
* (c  

(c

'
c c( c) c(c (c
c
(
 c 'c(! (c c) c ( c
3 (%c
c
&
)
c 
c c(c(!!c !c5-c
 c 'c) c c !!  c (cc) c
)
c
! * !%c * c )c )
c (c  c (( c 'c 
c 
3 /c ) c
)
c '

(c 
c ! 'c 0)c  c
 cc c c) c (c
c) cc3 c0)c) c
)
* (c 

(%c
c
m 

 c(c
)(c  c 'c) c (c
c'
/c0))cc c!1 cc
 ((c(
c

c) c''
c( (c 'c(c
0)/c * !  /c
cc
 %cB
 (c
 (( c

(c c  c 

c '
c  )c
0c c
 c  (%c
(c '
c
0c  c 
c

 c c(! (c9Aamil or Khatai:/c(! c c3! /c(0 c c) /c %c!
!/c

 c (cc c!1 c'


c

 c 'c(! (/c!/c /c( ()/c 
/c  /c c
! )
/c %ccc
c
c ) c ) ( ) !c ! * !/c
0c  (c 9c 
!
/c ) c '!!(c '
c ) c ( ( !c (
:c 
c
 c
 !!c!1 cc) c
 c 'c
 c c(! (c9aamil or khatai:/c(! c3! c
c(0 ( 
c) c9khatmithhi:%c c5-6c 'c) c'!! c
0c (c
c!1 cc) c
*!!
(c'
c

c
 c c(! (c9! !!c!! caamil:/cc !c) c
(c5-6c !c c
 !!  c c ) c
)
c  

(c 0))c ) c (! c ! !!c
c (!c  c (c  ( c

3 (%c) c
 c c(! (c

cc) c*!!
c
c( !cc) c! !c
3 c9(c+5c
c
3:/c
c 7) c0)c(!c9,c3c(!c'
c"c3caamil:%c) c(! c3! (cc(0 ( 
c) c


cc) c) ( ) !c ! * !c
c'
c)  c  ( cc(
 c  c ) c
!* (c (c
'%
c
c
c ) c (
!c ! * !c  c (c 
 (( c  c *
 (c c 
(%c   c 'c ) c 
 (( c

(c
c c3! (/c'
c  /c)
cc) c!3 (%c
c
c
c
c
c
c

˜ig: - A supply and distribution channel diagram of the fruit mango.

!"#$!"
)(c0 cc (
* c'
c)(c

c) c*
 (c( (c 'c(
 c) !c 'c cc
(c
3 c
 ((%c

cc

Related Interests