amaz

on
produc
t
tr
ends

01
41% ofAmazoncustomerssaythey
useamobi l
edevice(smar
tphoneor
tabl
et)mostof
tentomakepurchases
onthesit
e.

02
Mor ethanhalf(
56%)ofr
espondent
s
saytheysti
lluseadeskt
opcomputer
mostof t
enwhenmakingAmazon
purchases.

03 Whathavepeopl
epur
chasedmosti
nthel
astyear
?

Aut omot i
ve 16%
Babypr oducts 11%
Booksandmovi es 61%
Clothingshoesandj ewel r
y 46%
Electornics 54%
Gr
oceriesorot herf oodi t
ems 19%
Home,ki tchenandgar den 44%
Mobiledevi ces 13%
Out doorequi pment 16%
Personalcar eandbeut y 44%
Petsuppl y 26%
SportsEqui pment 17%
Toysandgames 27%
Other 8%
N/
A-Ihavenotpur chased 3%
anyoft heabovei temsf rom
amazon. com inthepastyear

0% 10% 20% 30% 40% 50% 60% 70%

04
Justoverthree-quar
ter
s( 76%)of
Amazoncust omer ssaytheytypical
l
y
star
tlooki
ngf oraproductbyusing
thesit
e'ssearchbox;10% t ur
nto
Googlefir
st;7% got oAmazon' s
Departmentst ab.

05 Whensear
st
artt
hei
chi
rpr
ngforani
oductsear
tem onamazon.
ch?
com,wher
edomost

80% 76%
70%

60%

50%

40%

30%

20%

10% 7% 10%
4% 2% 2%
0%
Amazon Depart
ment
s Today’
s Browsing Googli
ngt he Ot
her
sear
chbox t
ab deal
s hist
ory pr
oductincludi
ng
*Amazon*in
t
heterms

06
42% ofrespondent
ssayt hey
typi
cal
l
ydonotscr ol
lpastthefi
rst
pageofAmazonsear chresult
s
whenlookingforaproduct.

59% ofAmazoncust omers
07 sayt
pr
heyal
oduct'
waysr
sdescr
i
eada
pt
ionbefor
e
purchasi
ng,and37% say
theysometi
mesdo.

Mor
ethan90% ofAmazonshopperssayt
heywoul
dnotpur
chase
apr
oductwi
thanaver
ageuserrati
ngofbel
owthr
eest
ars.

30% 29% 29%
25% 24%
20%

15%

10%

5% 4% 5%
3%
2% <1% 2%
0%
5 4.
5 4 3.
5 3 2.
5 2 1.
5 1

Pr
esent
edby:
www.
prosper
show.
com Source:
ht
tps:
//
i.
mar
ket
ingpr
ofs.
com/
asset
s/i
mages/
dai
l
y-dat
a-poi
nt/
sear
ch-
feedvi
sor-
151116.j
pg
htt
ps:
//pi
xabay.
com/