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ASHLEY FURNITURE UPDATE FOR Volume 2, Issue 9

DELAWARE, NEW JERSEY &


PENNSYLVANIA A U G US T 20 10

Facebook for Business


At this point, you have heard of social ers –even you B2B folks. Facebook is a tool Think your customers aren’ t on Facebook?
media and inbound marketing. Maybe you for connecting people with those around There are tens of thousands of regional,
experimented with Twitter and checked out them. As with any social media tool, market- work‐ related, collegiate, and high school
your kids’ Facebook profiles, and you can ers have an opportunity to use Facebook to networks. More than two thirds of Facebook
see the value for college students who expand their online footprint and engage users are outside of college and the fastest
want to make sure they’ re all at the same with customers directly. growing demographic is those 35 years and
bar on Saturday night. But why does any of older. While Facebook started off as a com-
this matter to you or your business? Why You Should Care: munity for college students, it has expanded
Social media and inbound marketing are At the time of this writing, Facebook has over far beyond that and you will be hard‐ pressed
DELAWARE, NEW JERSEY & PENNSYLVANIA

increasingly important assets for busi- 200 million active users and that number to find a demographic not yet represented
nesses to get found by and engage with continues to grow steadily. It is the third among Facebook’ s 200 million users.
potential buyers on the web. Think about most trafficked website in the world (behind
Ashley Update

To download the complete e-booklet that


the way you find information about prod- Google and Yahoo) and the most trafficked explains the value and process of establish-
ucts and services –are you watching TV social media site in the world. As early as ing your own Facebook Page, visit our web-
ads? Going through your junk mail? Or are July 2007, Facebook started calling itself one site at www.tristatefurn.imagineretailer.com
you going to a search engine or a friend? of the top people/social search engines on
People have gotten better and better at the web, though some disagree.
ignoring marketing messages with DVRs,
caller ID, and spam filters, and instead Business Goals for Using Facebook:
goes to Google and social networks for
answers to their questions.  Get found by people who are searching for your products or services
The question for you is: will you be there  Connect and engage with current and potential customers
to answer it.
 Create a community around your business
Facebook is not an evil time‐ waster, a
community just for college students, or  Promote other content you create, including webinars, blog articles, or other
something scary or irrelevant for market- resources

Featured Products
B545 –Mannus

NEW THIS FALL: With the warmth and beauty of a relaxing cottage getaway, the "Mannus" bedroom
collection uses a warm medium brown finish flowing over planked panel details to perfectly capture
the inviting feel of country styled furniture. This bedroom furniture, beautifully adorned with aged
bronze colored metal accents, is sure to magically transform to atmosphere of any bedroom decor.

55300 Barcelona –Antique

With an elegant flowing design featuring rich upholstery and exquisite detailing, the
"Barcelona-Antique" upholstery collection captures the true beauty of grand traditional styled
furniture. With the rich finished elegantly detailed showood adorning this furniture, the
"Barcelona-Antique" upholstery collection is sure to enhance the beauty of any living area.

68602 Motivation — Cappuccino


Taking comfort to the next level, The "Motivation-Cappuccino" upholstery collection features the softest
corduroy fabric wrapped snuggly around thick padded arms and beautifully formed chaise seating to take
the idea of contemporary styling and create relaxing furniture that you can really sink into. The series is
available in three colors and offers an option for Power Motion.
Page 2 ASHLEY UPDATE

Marketing Your Business With Promotional Products


Why You Should Use Promotional Products In Your Marketing Campaigns?
The short answer is “
Human Nature.”As a human being we all love getting gifts. Giving a person some-
thing free is a most effective way to attract that person’
s attention. We all use this method. For example,
parents promise gifts to their kids to get them to focus on their studies. In the same way giving free gifts, or
promotional products, to your target market is a great way to attract attention and to develop relationships.
Marketing Your Business with Promotional Products:
Is It Worth Spending Money On Promotional Products?
Can promotional products increase your customer base? Will you be able to achieve a positive return on investment by giving away promotional products?

YES, you will. According to a study conducted by Georgia Southern University in 2005, giving promotional products enhances the overall image of a business. Product recipi-
ents are more likely to recommend the giving business to others. Almost 72 percent of people receiving promotional products at trade shows remember the companies for
more than 12 months. More than 76 percent have a positive attitude toward the giving company.
How To Select Effective Promotional Products for Your Campaigns
What follows next are four tips that will help you select the most effective promotional products for your marketing campaigns.

Usability - How useful are your products for your target market? Will the recipients of your products use them? If the answer to
these questions is “
No”then you are not using the right promotional products.

Promotional products should always be items that your market members use frequently. Then your brand name always remains in front of their eyes. For example, if your
target market is Information Technology professionals, you can give custom flash drives or laptop bags as promotional products.

Relevancy - How relevant are your promotional products? Promotional products always reflect the image of your brand and company. Therefore they should be as rele-
vant to your business as possible. For example, if you run a kitchen appliance business, it won’
t work to give potential customers custom flash drives. But giving them logo
-imprinted knives will work because knives are relevant to your business.

Reliability - Is your promotional product reliable? Have you heard the saying “
First impressions are lasting impressions”
? The opinion of your customers depend on the
quality of your promotional products. Giving cheap promotional products won’
t help you to promote your brand. If the recipients are unable to use your promotional prod-
ucts or throw them away due to poor quality, they want remember your business.

Visibility - I kept this point for last because your goal is to increase the visibility of your
brand. And to increase brand visibility, you need promotional products with a long visibility
period. Avoid giving promotional items which are edible, seasonal, or normally kept in draw-
ers because they have shortest visibility period. Prefer promotional products that will be
used throughout the year and stay out of drawers and cupboards. You want your products to
get maximum exposure.

Contact your Marketing Specialist today


for more information and ideas!
VOLUME 2, ISSUE 9 Page 3

2010 Home Office Purchasing Plans


By Dana French / Furniture Today

$4.8 Billion - That’


s the dollar amount U.S. consumers spent on home
office furniture last year. Taken together, the product categories of
desks and other home office accounted 7% of the total furniture and
bedding market in 2009. Other home furnisher products include desk
chairs, bookcases, hutches, filing cabinets and credenzas.

Current buyers plan to purchase a desk and desk chair this year, the
centerpiece of the home office, more that any other office products.
According to the more than 8400 U.S. Consumers responding to Furni-
ture/Today and HGTV’
s 2010 Consumer Views Survey, 17% of overall
home office furniture buyers plan to buy a desk chair and 15% say
they'll purchase a desk. Younger consumers have an even higher plan-
to-buy rate. One-fourth of home office buyers under age 35 plan to
purchase a desk this year compared with 10% of buyers age 65 or older.

Nearly eight out of 10 desk and desk chair buyers are buying a replacement product. Two-fifths of chair replacement buyers have owned their current one for five to 10 years
and 36% of desk buyers have had their current desk for more than 10 years.

For more information including ways to entice your customers to pay more, visit our website at
www.tristatefurn.imagineretailer.com and download the complete brochure.

Companies brace for end of cheap made-in-China era


Costlier labor, currency are ending cheap made-in-China era; manufacturers struggle to adapt
Elaine Kurtenbach, AP Business Writer, On Thursday July 8, 2010

SHANGHAI (AP) -- Factory workers demanding better other developing countries, and a few are even resum- Hoop and Slip 'n Slide, decided to bring half of its
wages and working conditions are hastening the ing production in the West. Frisbee production and some production of its other
eventual end of an era of cheap costs that helped "China is going to go through a very dramatic period. products back to the U.S.
make southern coastal China the world's factory floor. The big companies are starting to exit. We all see the At the other end of the scale, some in research-
A series of strikes over the past two months have writing on the wall," said Rick Goodwin, a China trade intensive sectors such as pharmaceutical, biotech and
been a rude wakeup call for the many foreign compa- veteran of 22 years, whose company links foreign other life sciences companies are also reconsidering
nies that depend on China's low costs to compete buyers with Chinese suppliers. China for a range of reasons, including costs and incen-
overseas, from makers of Christmas trees to manufac- "I have 15 major clients. My job is to give the best tives being offered in other countries.
turers of gadgets like the iPad. advice I can give. I tell it like it is. I tell them, put your "Life sciences companies have shifted some production
Where once low-tech factories and scant wages were helmet on, it's going to get ugly," said Goodwin, who back to the U.S. from China. In some cases, the U.S.
welcomed ina China eager to escape isolation and says dissatisfied workers and hard-to-predict ex- was becoming cheaper," said Sean Correll, director of
poverty, workers are now demanding a bigger share change rates are his top worries. consulting services for Burlington, Mass.-based Emp-
of the profits. The government, meanwhile, is pushing Beijing's decision to stop tethering the Chinese cur- toris.
foreign companies to make investments in areas it rency to the U.S. dollar, allowing it to appreciate and That may soon become true for publishers, too. Print-
believes will create greater wealth for China, like high thus boosting costs in yuan, has multiplied the uncer- ing a 9-by-9-inch, 334-page hardcover book in China
technology. tainty for companies already struggling with meager costs about 44 to 45 cents now, with another 3 cents
Many companies are striving to stay profitable by profit margins. for shipping, says Goodwin. The same book costs 65 to
shifting factories to cheaper areas farther inland or to In an about-face mocked on "The Daily Show with Jon 68 cents to make in the U.S.
Stewart," Wham-O, the company that created the Hula-
Y o u r A s h l e y R e p r e s e nt a t i ve s
'Renovate' Credit Card Program for
Case Goods:
Bill Nagle - (608) 304-1746 Independent Furniture and Home
billnagle@ashleyfurniture.com
Bob Nagle - (215) 528-2006 Furnishings Retailers
rnagleoffice@ashleyfurniture.com
Jay Ferber - (267) 265-5597 TD Retail Card Services has introduced the Renovate Credit Card program in the U.S. and Canada for independent
jayferber@ashleyfurniture.com retailers of furniture, flooring, lighting, and other home furnishings and decor items.
John Nagle - (215) 704-1174 Created specifically for the home furnishings sector, the Renovate Card is a revolving private label consumer credit
jnagle@ashleyfurniture.com card that can be used for purchases of products or services at any merchant participating in the program. Merchants
Motion: opening the individual consumer's account can have their store's name embossed on the card.
Sean Orlando - (215) 669-1242
sorlando1@ashleyfurniture.com "Through economies of scale, the Renovate Card delivers many of the important advantages of a private label credit
card to independent home furnishings retailers with single or multiple locations who may not generate the sales
Paul Morris - (267) 249-1010
pmorris@ashleyfurniture.com volume to justify a private label program of their own," said Marc Sczesnak, President of TD Retail Card Services.
Richard Prince - (610) 350-7290 More specifically, the Renovate Card program provides independent retailers with the ability to:
rprince@ashleyfurniture.com Furniture Basics:
Stationary:  Increase sales and long-term loyalty by giving customers the purchasing power to buy now and in the future.
Tom Moore - (973) 897-9122
tmoore@ashleyfurniture.com  Drive traffic year-round with a wide range of special promotional offers and flexible financing options.

Anthony Forrest - (215) 880-5122  Offer instant credit, with easy-to-complete in-store applications processed in minutes.
aforrest@ashleyfurniture.com  Process transactions instantly using TD Retail Card Services' secure online web services.
Todd Csencsits - (610) 909-3031  Receive fast funding on completed transactions.
tcsencsits@ ashleyfurniture.com
 Get quick assistance from TD Retail Card Services representatives during standard retail operating hours.
Scott Deibler - (717)689-0142  Market to their best customers through statement-stuffers or special direct mailings.
sdeibler@ashleyfurniture.com
Retailers in the program will be able to offer their customers a variety of special financing options, including six no-
interest programs, as well as low-APR programs. "Such options provide a distinct competitive advantage to merchants
selling high-ticket items for the home," noted Mr. Sczesnak.
New Pillow Packaging
The program will be promoted to customers through in-store signage and collateral materials provided by TD Retail
Card Services. For further information on the Renovate Card program, visit www.tdrcs.com/release .

Welcome Richard Prince


to the Ashley Team Mark your Calendars
We are pleased to announce a new member of the Las Vegas Market August 2-6
Motion team. Richard Prince joins Sean and Paul and Tupelo Market August 20-22
The new accent pillows are vacuumed packed to will be assisting them primarily in the Philadelphia
reduce space in shipping helping everyone con- area and New Jersey. He brings a wealth of retail High Point Market October16-21
trol costs. knowledge with him and is anxious to work with you
Please be aware that you will have to fluff the to increase your sales traffic and revenue. Richard’ s
email is rprince@ashleyfurniture.com. You can also
pillows to return them to their original size.
reach him by phone at (610) 350-7290.
Pillows on the left have been fluffed, whereas,
the pillows on the right are straight out of the

Remember to check out our website at www.tristatefurn.imagineretailer.com