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IntraModernism Manifesto

By Pedro Villanueva. 2017

There has never been such complex different Modernities in the late 20th century and
early 21st century, as well as Post modernism, there are other Modernities such as the
Alter modernism where artists are responding to a new globalized perception. They run
through a cultural landscape saturated with signs and create new paths between
multiple formats of expression and communication. The Tate triennial 2009 is
presented as a collective debate around this hypothesis from the end of postmodernism
and the emergence of a global Altermodernity. Also in 2010, cultural theorists
Timotheus Vermeulen and Robin van den Akker proposed Meta modernism as an
intervention in the debate post-postmodernism. In his essay notes on Meta modernism
where stated that the 2000 years were characterized by the return of positions typically
modern that did not lose the post-modern mentality of the years 80 and 90. According
to them, the modern goal sensitivity "be conceived as a kind of informed naivety, a
pragmatic idealism", characteristic of cultural responses to the recent global events such
as climate change, the financial crisis, political instability and the digital revolution.

But another new modernity, which I baptize Intra modernism, it is I virtual, I of the
hyper-reality of Braudillard, with I very subjective that is related to the virtual world and
modernity and that builds a network of subjectivities not objective in the time of Alter
modernism and Meta modernism. An Intra modernist lives between globalization,
between international creolization, between the subjectivity of the hyperreality that
builds a new I and living between different worlds at the same time. Living between two
worlds the intra modernism, the virtual, the hyper-reality, a new subjectivity and Alter
modernism, all globalized. The typical symptoms of a modernist Intra individual where
Internet, mobile telephony, telework, e-conomy, information society... They are already
familiar terms to many of us. The technologies of information and communication
(ICT), already part of our private and public lives.

All of these technological changes involve technical problems but may also have human
and social problems. But as well as techno stress is often associated with symptoms such
as anxiety (techno-anxiety) and even fatigue or mental fatigue (techno fatigue), recently
seen another phenomenon concerning damage psychosocial related to the use, such as
addiction to technologies such as addiction to the Internet, email, mobile. Affective
symptoms or anxiety related to the high level of activation agency psychophysiologic.
Techno fatigue is characterized by feelings of fatigue and cognitive and mental
exhaustion due to the use of technologies. A specific type of techno fatigue is called:
'informative fatigue' syndrome resulting from the current requirements of the
information society and that focuses on the information overload when using Internet.
The continuous changes that are under the same technologies such as the speed with
which they appear new technologies and applications, the short life and at peak of
technological products, the difficulty in the knowledge of its performance for people
without technical training, the need to stay in constant learning process of innovations
by users.

The fading of the perception of the boundaries between the real and the fictitious,
because the virtual simulation, can help promote disinterest by local and concrete
realities for the benefit of a flight of fantasy. The constant acceleration of sensory
experiences in the interaction with technological equipment can create a State of
permanent arousal that can hinder concentration and good to do. The overabundance of
advertising can promote interest in the trade mark and contribute to the lack of critical
sense, thus influencing the formation of identities.

The increase in narcissism, by immersion in the virtual world, with the growing
atomisation of experience, can influence the formation of identities and is very difficult
to maintain coherent biographical narratives.

The hiperconexion is now in a fundamental aspect of our existence as individuals and as


citizens. If we ask ourselves why people are "engaged" in Internet and in particular to
adopt different axes of identity such as changes in the gender, race, age, class or
sexuality, seems to be that people experience identities that cannot experience in "real
life", by doing this it seems that those involved in the 'game identity' can get other
perspectives of the world and their own position in the world.

The Intra modernism is a reflection on contemporary art, how would be the art with a
Intra modernist where social face-to-face and face to face communication does not
work much today?, where art messages happen to be filtered by the minds of individuals
of the Intra modernist generation. Will include messages of art? As works of art would
be today from a world hyper connected, global , with too much information, images and
with techno fatigue and techno-anxiety in addition with an ego distorted between the I
virtual and I reality, where art would move as clouds of internet which is dissipated, it
volatilizes, becomes another thing. There is no other alternative of being able to create
art and to be able to communicate with the Intra modernist to be perceived the message
that values the art and its works.

Artists! Always think of the Intra modernist generation to ensure that


messages reach their brains.
Pedro Villanueva Gonzalez. 1974. He is a graduate of the San Alejandro Academy of Fine
Arts. Cuba. He's had exhibits in Europe and USA. He lives in Chilean Patagonia and
works as a cultural manager in the city of Punta Arenas.

Published articles:

Alter Futurism Manifesta 21. Institute of Ethics and Emerging technology. 2016. CT.
USA

Towards the psiconalisis of the tetrad. Journal of the Society of Psychoanalysis of Spain.
2017. Madrid. Spain