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A Recommendation Report for Jill Falck
Career Recommendation Report A Recommendation Report for Jill Falck
Prepared for English 320
By Josh Iverson
Distributed July 21, 2010
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Table of company statistics..................................................................................3
Employee Recommendation Report: Josh Iverson’s Report to Jill Falck Upon the request of the client, Josh Iverson has issued this report to suggest which job position Jill Falck should accept. Jill Falck’s Current Situation Jill Falck will graduate from North Dakota State University in the spring of 2012 with a degree in Public Relations and Advertising and a minor in Child Development. Upon completing her degree, Jill has been offered the positions of Design Manager at 3M, Directory Advertising Consultant at Dex One, and Promotion Manager at VEE Corporation. My Objectives My primary objective is to analyze information and data collected from all three job positions that have been offered and from the client. Compiling this analysis in an adequate report will allow Jill to see which potential job position is the best suited for her. My Recommendation After analyzing each position and with communicating with Jill, my recommendation is for the Promotion Manager position with the VEE Corporation. This position seems to have great opportunities to work with several different types of clients. I feel that working within this smaller company will allow for opportunities to grow outside her specific position and possible work with other aspects of the VEE Corporation.
Jill Falck will graduate in the spring of 2012 with a degree in Public Relations and Advertising and a minor in Child Development. She feels that this education has given her a boost to excel at what she does and that will carry into her future employment. Jill has recently had a marketing internship with First Community Credit Union. Some of the skills that she has taken away from that experience are how to become more organized, improved her management skills, and has gathered experience with event planning. Jill possesses a drive to work hard. To help her in this area she has acquired a skill set such as being organized, time efficiency, leadership skills, and a willingness to travel. One of her biggest assets is her passion to work with people. Multiple times she accounted the fact that she is enthusiastic about working with many different people and that she would enjoy traveling to interact with her clients in a face to face setting. Another noteworthy characteristic of Jill is that she tries to be positive about everything she does and make the best of each situation. I feel that this would greatly help her in the advertising industry, especially when working with her clients. When looking for a position and a company to work for, Jill had a great account for what characteristics she looks for in a company and what qualities she would want in a position. The most dominant quality that continually came up in my interview with Jill is that it is very important that the position is fun, fresh, gives the ability to work outside an office with different clients, and some place that she can grow. She feels that if you love your job, you are willing to work hard and that in turn allows you to be more successful. If the job was not the same everyday it would also allow for opportunities to grow and acquire different skills and experiences. Being able to grow within a company is also another priority that she has for a characteristic of a potential company to work for. Lastly, Jill would like to acquire a position in the Twin Cities region in Minnesota. She has family and a significant other that are a priority to her, and she does not want to live a great distance from them. Jill also feels that this community holds the greatest amounts of opportunities for her career and her life. Jill has been offered three different positions upon completion of her degree. The first position is Design Manager at 3M. This position is located in St. Paul, Minnesota. The second position is Directory Advertising Consultant at Dex One. This position is located in Osseo, Minnesota. The last position Jill has been offered is Promotion Manager at VEE Corporation. This position is located in Minneapolis, Minnesota.
COMPANIES AND POSITIONS
The three companies that Jill Falck received job offers from are 3M, Dex One, and VEE Corporation. All three of these positions are located with only 30 miles separating them in the Twin Cities region of Minneapolis. With many options for housing within driving distance to all of the three positions, this puts them on an even playing field when it comes to cost of living. I will briefly go over the information that I found on each company and position.
Company Position Location Company Size Year Founded
3M Dex One VEE Corp.
St. Paul, MN Osseo, MN Minneapolis, MN
74,835 3,500 200
1902 1841 1980
Figure 1: Table of company statistics
3M 3M is the largest corporation, employing over 74,000 people. This company was founded in 1902 and its headquarters is located in St. Paul, Minnesota. Some of 3M’s values are to satisfy their customers with innovative technology and superior quality and offer the highest value and service that they can. Within 3M there is plenty of opportunity to move throughout the company to different positions and locations. The position of Design Manager within 3M comes with the following responsibilities: • Working closely with business units and cross-functional development teams to assess new opportunities and managing the new product portfolio. • Managing multiple large projects. • Creating presentations and presenting on new products/opportunities. • Interfacing with executive leadership. Salary for this type of position should be right around $90,000 to $110,000. Dex One Dex One is the middle corporation, employing around 3,500 people. This company was founded in 1841 and its headquarters is located in Cary, North Carolina. Some of Dex One’s values are they are an outstanding team made up of local people that are passionate, talented and competitive. This company also has multiple locations and has the most elaborate benefits package of all three positions. The position of Directory Advertising Consultant within Dex One comes with the following responsibilities: • Sell print, online and local search engine marketing advertising solutions and programs to existing and new business accounts.
4 • Generally assigned a customer base which requires a daily close rate of somewhere around 2 advertisers per day. • Analyze and develop client advertising business strategies and provide valuable solution based advertising program recommendations. • Customers are contacted via Telephone Sales and are responsible for growing their revenue base. • Additional objectives include growing new business acquisition through the identification and conversion on non-advertisers. • Work in a team-oriented environment to achieve business goals. • Meet deadlines while delivering exceptional customer service. • Accomplish targeted performance objectives. Salary for this type of position in Osseo is $60,000 to $80,000. VEE Corporation The VEE Corporation is the smallest of the three and is the only one not publicly traded. This is probably for the better in this company case, as they can focus on their ‘big family fun’ attitude, instead of the bottom line. The VEE Corporation was founded in 1980 by Vincent E. Egan who is currently their CEO. Their headquarters is in Minneapolis, Minnesota but their productions tour in over 30 countries around the world. This position seems to be the most creative and the most fun. The position of Promotion Manager within the VEE Corporation comes with the following responsibilities: Identify and pursue new business. Research emerging industry segments for new prospects. Develop and execute client presentations. Build the pipeline for future business. Salary for this type of position is $80,000 to $98,000.
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After analyzing each position and communicating with Jill, my recommendation is for Jill to take the position of Promotion Manager with the VEE Corporation. While 3M is a very reputable company with the highest opportunity of starting salary, it is also a large corporation where one can feel underappreciated and like they are just another worker. Dex One has the lowest opportunity of starting salary. While this position will have you working with many clients, almost all of the communication done with those clients is by phone in an office. This does not fit in with Jill’s wanting to meet personally with clients and possibly be on the road. The VEE Corporation position seems to have great opportunities to work with several different types of clients. You are also working with such companies as the Timberwolves, Target, and Coca-Cola, so you know that fun is going to be had. While this is the smallest company and the room to move within the company is not as great as the other jobs, I feel that working within this smaller company will allow for opportunities to stand apart and possibly grow outside her specific position and possibly work with other aspects of the VEE Corporation. Jill expressed an interest in learning new skills and keeping her job fresh. This job position is also located in the Twin Cities region in Minnesota so that family and friends are not a great distance away. The VEE Corporation also has shows that tour across the country and the world. With past tours such as the Kidz Bop, Dragon Tales, and Sesame Street Live, there could be great opportunities to travel.
3M. (2010). 3M US. Retrieved July 21, 2010, from http://solutions.3m.com/wps/portal/3M/en_US/About/3M/ Behind the scenes companies at the hear of everyday life. (2008). Inc, 30 (4), 30-31. Retrieved from Business Source Premier database. Datamonitor: 3M Company. (2009). 3M SWOT Analysis, 1-10. Retrieved from Business Source Premier database. Deckard, L. (2001). VEE Corp. Poised To Unleash Dragon Tales. Amusement Business, 113 (14), 4. Retrieved from Business Source Premier database. Dex One. (2010). Dex One Corporation. Retrieved July 21, 2010, from http://www.dexone.com/Careers/default.htm Dodge drives kidz bop tour around the world. (2007). Billboard, 119(35), 77. Retrieved from Middle Search Plus database. VEE Corporation. (2010). VEE Corporation. Retrieved July 21, 2010, from http://www.vee.com Yahoo! Finance. (2010). 3M Co. Retrieved July 21, 2010, from http://finance.yahoo.com/q?s=MMM Yahoo! Finance. (2010). Dex One Corporation. Retrieved July 21, 2010, from http://finance.yahoo.com/q?s=DEXO
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