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Sta. Filomena, Dipolog City

Course Code MARKETING 11
Course Credit 3 units


International Marketing is an upper level managerially-oriented course that addresses the challenges of developing and managing a global marketing
effort. This course challenges you to think critically about how elements of global marketing will affect marketing efforts. That is to say, memorizing terms will not be enough
to earn you top marks in this course. Instead, top marks will be awarded to those students who are able to apply what has been presented to reason through application


By the end of their four-year stay at DMC, students should be able to:

1. Manifest academic excellence through their globally-competitive skills and desirable work ethics.
2. Exemplify the qualities of a graduate who achieves optimum integral human development.
3. Exhibit leadership by developing socially-oriented programs for disadvantaged communities to promote social justice, equity and transformation leading to self-
4. Apply their acquired technology-based skills to their chosen field of practice.
5. Demonstrate excellence as active partners in nation-building through research and innovation.
6. Advocate nationalism through athletics, culture and the arts.

Record financial transactions in compliance with generally accepted accounting standards for sole proprietorships. 1. auditing. Prepare general-purpose financial reports in accordance with generally accepted accounting standards. 2.e. 1.d. Design and implement a management control and performance system. 2. Recognizing and communicating professional limitations or other constraints that would preclude responsible judgment or successful performance of an activity 3. Perform cost-benefit analysis for management decisions.b. Employ technology as a business tool in capturing financial and non-financial information. partnerships. preparing reports and making decisions.a. partnerships. Demonstrate working knowledge in the areas of financial accounting and reporting. Record financial transactions in compliance with generally accepted accounting standards for sole proprietorships. corporations. government and not-for-profit organizations.h. 1.g. Evaluate and design an appropriate computer based information systems in organizations such as financial accounting system. performance management and monitoring system. Communicate effectively the results of financial analysis. Appraise ethical problems / issues in practical business and accounting situations and recommend appropriate course of action that adheres to the professional code of ethics. 3. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA CURRICULAR PROGRAM EDUCATIONAL OBJECTIVES: 1. corporations. PROGRAM-LEVEL STUDENT LEARNING OUTCOMES: 1.c. 1. cost accounting and management.f. payroll system and executive information system . accounting information systems. 1.ECON. Prepare individual and corporate income tax returns and basic tax planning in compliance with relevant legislations and regulations.a. Recognizing and refraining from either actively or passively subverting the attainment of the organization's legitimate and ethical objectives. 1. Perform independent audit of financial statements and prepare audit reports and other reports to management. 2. management accounting. taxation and accounting research.b. government and not-for-profit organizations. 1.

Multi. community and the country which are among the significant values of a good business administrator or marketing manager. 3. family. meetings. peace and prosperity through Gospel teachings in any circumstances regardless of beliefs. Expected DMCian Identify Desired Result: By the end of the program. ECON. Enhance and develop the learner’s potentials by applying the acquired skills and knowledge in achieving the goals of daily undertakings. Knowledgeable Inculcate the significance of various learning processes towards attainment of goals to become productive graduate and effective business administrators or marketing managers. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA COURSE-LEVEL STUDENT LEARNING OUTCOMES: The course has three primary objectives: 1. Expected DMCian Graduate Attribute Rubrics . talented/Versatile Committed to Serve Internalize the essence of service to oneself. cultural. the students are able to: Graduate Attribute God Fearing Manifest the spirit of Faith by internalizing and applying the principles of oneness. II. To expose you to the different social. To help you to develop marketing knowledge and critical-thinking skills that will help you to be successful in a management career. To examine the impact that changes in these elements may have on marketing opportunities and threats. 2. and confrontations to be able to develop acceptance of certain Responsible responsibilities towards enhancement of public relation with the community they served. Socially Strengthen awareness on the significance of social gatherings. economic and geopolitical elements that are likely to influence the structure and success of marketing efforts.

. ECON. acceptance of the tasks. critically objectives were based on are somehow based on the assigned tasks were coupled with honesty and the set principles and the courtesy and respect. and poor and lacks of self- and security of every observance of Public services to all concerned confidence in delivering DMCian. sincerity values of the college. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA Excellent (4) Proficient (3) Adequate (2) Limited (1) Score (Socially Responsible) Obedient All group participants were Almost all members of the Some members of the All members were active and performed the group were participative. initiative. III. are visible. opinions Incapable of carrying tasks performance and even methods that are and ideas when confronted as expected due to limited beyond expectations. Perceptive Performed the tasks Interpretations of the tasks Reflections and opinions The group performance of creatively. Relation principles. Total avoidance of the welfare of DMCians commitment. difficulties. (Knowledgeable) Innovative The performance of the The duties and functions Some members displayed Displayed no interest in assigned tasks was were performed with interest towards the the performance of tasks genuinely based on strategies and techniques. group performed their hesitant. attainment of the assigned due to its physical excellent individual’s tasks. circumstances. Strategic Displays high level of Capable of establishing Lacks the skills. social responsibility. (Committed to Serve) Committed to service for Has displayed high level Performed tasks related to Punctuality does not exist. and honesty. practically not visible. sincerity. dedication Public Community irregular appearances performing responsibilities and service for the safety Services with the occurred. beneficial and for the with challenging initiatives. disagreeable and tasks with genuine responsive and showed tasks without punctuality disobedient. welfare of all concerned.

5.ECON. Scores are recorded in MARKETING 1. Topics.THE SCOPE AND Students are expected to: CHALLENGE OF INTERNATIONAL Read. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA GRADING SYSTEM Preliminary Grade (PG) Midterm Grade (MG) Pre-final Grade (PFG)/ Finals Grade (FG) Semestral Final Grade (FG) PRELIM EXAM 40% MIDTERM EXAM 40% PREFINAL EXAM 40% FINA EXAM 40% PG 25% QUIZZES 25% QUIZZES 25% QUIZZES 25% QUIZZES 25% MG 25% ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ ORAL RECITATION/ PFG 25% REPORTING/ REPORTING/ REPORTING/ REPORTING/ FG 25% REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% REQUIREMENTS 25% FG 100% ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10% ATTENDANCE 10% 100% 100% 100% 100% Course Objectives. Stages of International Marketing 4.) understand the importance of global Involvement awareness.) understand the importance of the self- 2. explain and give example/s 20 item-quiz. 3.) describe the scope of the marketing each topic. Global Perspective: Global task. Environmental Adaptation Needed 3. International Marketing Defined criterion in International Marketing. the class record.) Analyze the progression of becoming 4. Strategic Orientation . Commerce Causes Peace 2. 1. Time Student Learning Outcomes Assessment Strategies Outcomes-Based Allotment (SLO) (AS) Assessment/Results/Evidence (OBARE) PRELIMINIARY COVERAGE MODULE 1 : 4 Hours Chapter 1. 6. Developing Global Awareness a Global Marketer.

ECON.) learn the effects of protectionism on ENVIRONMENT OF INTERNATIONAL world trade. The Orientation of International Marketing MODULE 2: 4 Hours Students are expected to: Read. TRADE 2. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA 7. Chapter 2. 1. Global Perspective: Trade. Dynamics of Global Population 2.know the reasons why marketers need to be responsive to the geography of a country .History and Geography: The expected to.. Read. Foundation of International Marketing 1. Historical Perspective in Global 1.) identify the types of trade barriers. students are Chapter 3.Barriers 2. explain and give example/s each topic. Scores are recorded in 3.THE DYNAMIC 1. Trends diversity on economic profiles of a 4. Easing Trade Restricions MODULE 3 : 4 Hours Objectives: At the end of the Module. Geography and Global Markets markets. Communication Links 3. explain and give example/s 20 item-quiz. 5. identify the effects of geographic each topic. the importance of history and Business geography in understanding international 2. Protectionism 3. the class record. World Trade Routes country.

2.understanding the importance of communication as an integral part of international Marketing.CULTURAL DYNAMICS IN ASSESSING GLOBAL MARKETS 1. Cultural Chang MIDTERM COVERAGE .) identify the origins and elements of 3. 4. Chapter 4. Cultural Knowledge culture. MODULE 4 : 4 Hours At the end of the Module. each topic. Elements of Culture 2. Read.ECON. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA 4. explain and give example/s Group Report.) learn the importance of culture to an 1. Culture’s Pervasive Impact international marketer. students are expected to.

students are expected to. Chapter 6. MANAGEMENT STYLE. 1. 1..ECON.) learn the importance of the political 2. Political Risks of Global Business system to international marketing and its 3. Chapter 5. Business 3.) understand the political risks of global ENVIRONMENT: A CRITICAL CONCERN business and the factors that affect stability.) learn how and why management 2. students are MODULE 6 : 4 Hours expected to. Assessing Political Vulnerability effect on foreign investments. Government Encouragement 3. 4. Required Adaptation 2. Business Ethics differences in business ethics 4.) understand the necessity of adapting cultural differences. learn the importance of cultural 3.CULTURE. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA MODULE 5 : 4 Hours At the end of the Module.THE POLITICAL 1. Stability of Government Policies 2. Culture’s Influence on Strategic Thinking At the end of the Module. know how to assess and reduce the effects of political vulnerability MODULE 7 : 4 Hours At the end of the Module. Gender Bias in International styles vary around the world. AND BUSINESS SYSTEMS 1. students are .

)learn the important factors in the 2. Chapter 7.) learn the importance of problem 1. International Dispute Resolution the jurisdiction of legal disputes and the 4. Bases for Legal Systems 2. 4. MODULE 8 : 4 Hours At the end o Chapter 8. . Disputes 3.DEVELOPING A GLOBAL VISION THROUGH MARKETING f the Module. 3. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA expected to.ECON. Jurisdiction in International Legal jurisdiction of legal disputes. Commercial Law within Countries various methods of dispute resolution.) learn the four heritages of today’s legal system 1. students are expected to. The Research Process jurisdiction of legal disputes.. learn how to analyze and use research Establishing Research Objectives information. understand the issues associated with 3.THE INTERNATIONAL LEGAL ENVIRONMENT 1.)learn the important factors in the 2. Responsibility for Conducting Marketing Research SEMI-FINALS COVERAGE . Problems in Analyzing and Interpreting Research Information 5.. Defining the Problem and 3. RESEARCH 1. Breadth and Scope of International definition in international research Marketing Research 2.

Quality in global marketing. Defined 2.) identify the important factors for each alternative market-entry strategy. Marketing Consumer Services 4. 4. Chapter 9. Planning for Global Markets international strategic alliances. mandatory and 3. Analyzing Product Components for cultural requirements for product Adaptation adaptation. Alternative Market-Entry Strategies 3. understand the necessity of viewing all Globally the attributes of a product in order to 5.) differentiate global marketing management and international 1. MODULE 10 : 3 Hours At the end of the Module.ECON. 3. 2. students are expected to. Chapter 11. Products and Culture 3.PRODUCTS AND SERVICES FOR INTERNATIONAL 1. Brands in International Markets overcome resistance to acceptance.) understand the importance of quality 1.) learn the importance of offering a MARKET CONSUMERS product suitable for the intended market. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA MODULE 9 : 4 Hours At the end of the Module. students are expected to.. 4.) learn the necessity of planning to 4.INTERNATIONAL . 2. students are expected to. learn the physical.) understand the importance of 2. MODULE 11: 4 Hours At the end of the Module.GLOBAL MARKETING MANAGEMENT 1. Chapter 10. Global Marketing Management marketing management. Organizing for Global Competition achieve company goals.

7. Locating. Customs-Priviliged Facilities the physical movement of goods. students are Chapter 12. 3. know the means of reducing import 4. and Motivating marketing. Channel Members 3. LOGISTICS: SPECIAL ISSUES FOR INTERNATIONAL MARKETING 1. students are expected to. Export Documents taxes to remain competitive. 2.) identify the steps necessary to move goods across country borders. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA MARKETING CHANNELS 1. Factors affecting the Choice of 2.) learn how various import restrictions 2.) learn the variety of distribution channel and how they affect cost and efficiency in 1. Selecting.) learn the local market characteristics . understand logistics and problems of 6..INTEGRATED MARKETING COMMUNICATION AND 1. Import Restrictions are used politically.ECON.EXPORTING AND expected to. FINALS COVERAGE MODULE 12 : 4 Hours At the end of the Module.) understand the importance of e- commerce as distribution alternative. Export Restrictions 2. Chapter 13. Distribution Patterns marketing. 5. 1. Packing and Marking 4. Terms of Sale 3.) understand how distribution patterns Channels affect the various aspects of international 3. Logistics MODULE 13 : 4 Hours At the end of the Module.

Sales Promotion in International 2. SALES MANAGEMENT 1. 1. Recruiting Marketing and Sales 2. learn the motivation techniques for 5. 2.PERSONAL SELLING AND expected to. and government Advertising Agencies regulations on advertising and promotion budgets. MODULE 14: 4 Hours At the end of the Module. Training for International Marketing 4. students are Chapter 12. Motivating Sales Personnel international sales representatives.) understand the strength and Markets weaknesses of sales promotion and 2. learn the communication process and advertising misfires. understand the effect of limited media. Designing the Sales Force international marketing . Selecting Sales and Marketing 3. 4. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA INTERNATIONAL ADVERTISING that affect the advertising and promotion of products. Campaign Execution and excessive media. understand the special training needs Personnel of international personnel 4.) learn the role of interpersonal selling in 1. Developing Cultural Awareness .. Media Planning and Analysis 3. Evaluating and Controlling Sales Representatives 8.ECON. 3.. Designing Compensation Systems 7. 6. Advertising Strategy and Goals public relations in global marketing. 4.) learn the considerations in designing Personnel an international sales force 3.

Tardiness beyond twenty (20) minutes is considered an absence. A student is considered absent.ACADEMIC AFFAIRS/DEAN OF INSTRUCTION . ECON. V. 4. Attendance is counted upon the first day of regular classes regardless of the date of the student’s enrollment. Three late entrances shall be counted as an absence for the purpose of record keeping. 3. DINO JOEY CORDOVA INSTRUCTOR OIC. A student who has incurred absences of more than twenty (20%) of the required total number of class hours and laboratory periods in a given time shall be considered failed. PAULICAN. Regular attendance is required of all students. COURSE POLICIES 1. 1 SYLLABUS DMCCF – SBA – BS Accountancy/BS Accounting Technology/BSBA IV.DEAN – SBA VP. REB RACHELL-ANN B. BULJATIN. from class if he/she is not present within the first third fraction of the scheduled class time. CPA DR. 2. REFERENCES: INTERNATIONAL MARKETING (CATEORA /GILLY /GRAHAM) Prepared by: Noted by: Approved: EARL RUSSELL S.