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Post Graduate Programme in Management

AY 2016-17 TERM: I

TITLE OF THE COURSE: OPERATIONS MANAGEMENT I


CREDITS: 3

Name of the Faculty Faculty Blok/ Email Telephone Number


Room No.
Prof. Bhavin Shah C - 206 bhavinj@iimidr.ac.in +91-731-2439563
Prof. Harshal Lowalekar C - 205 harshal@iimidr.ac.in +91-731-2439578
Prof. Hasmukh Gajjar C - 208 hasmukh@iimidr.ac.in +91-731-2439574
Prof. Rohit Kapoor B - 104 rohitk@iimidr.ac.in +91-731-2439536
Prof. Sanjay Choudhari C - 105 sanjayc@iimidr.ac.in +91-731-2439577

COURSE DESCRIPTION

Operations Management (OM) deals with the management of resources in the production of
goods and services. This course provides understanding of how to gain competitive advantage
through operations. The course details a different kind of operation processes, how they align
customer requirement and explains how to measure key process parameters like capacity, lead
time etc. The course also covers process analysis to measure and improve operational
performance in manufacturing and service organizations. In latter part of the module, the course
focus is on planning strategic, tactical and operational decisions.

COURSE OBJECTIVES

1) Introducing the role of operation and understanding the various operation systems and
providing the basic concepts on how it can be managed to meet required competitive
advantage.
2) Developing the ability to analyze and map the firms operation and also measuring and
improving key performance measures.
3) Proving techniques for planning strategic, tactical and operational decisions in
manufacturing and service environments.

PEDAGOGY/TEACHING METHOD:
Mix of lectures, cases, discussions and class exercises.

EVALUATION COMPONENT WEIGHTAGE


Group Assignments 20
Quizzes 30
End Term examination 50
Total 100%
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Text Book for OM- I Course
Chase, R. B., Shankar, R. and Jacobs, F.R., 2014, Operations and Supply Chain Management, 14th
edition, McGraw-Hill Education, New Delhi. (CSJ)

SCHEDULE OF SESSIONS
Module I: Operations Analysis
Module Objectives: Introducing the participants various operations performance measures, its
computation in manufacturing, project and service industry and to develop approaches to analyze
operations systems for improving the expected performance.

Session 1 Introduction to operations management


Objective : To introduce concepts and terminologies in OM
Readings: Haywood-Farmer, J. (2008). Introductory note on operations management.
Ivey No. 908D06, pp. 1-21. Ivey Publishing

Operations Analysis: Manufacturing organizations

Session 2, 3 Process analysis of low volume and high variety operations


Objective : To study and analyze the customized production system
Reading: Marshall, P. (1994). A note on process analysis (Abridged). HBS No. 9689032,
pp. 1-9, Harvard Business School Publishing
Case: Shapiro, D. (1998). Donner Co. HBS No. 9689030. Harvard Business School
Publishing

Session 4, 5 Process analysis of batching operations


Objective : To apply OM concepts in batch production system
Reading: Marshall, P. (1994). A note on process analysis (Abridged), HBS No. 9689032,
pp. 1-9, Harvard Business School Publishing
Case: Hammond, J., & Ryckebusch, S. (1996). Executive Shirts, Inc. HBS No.
9696071. Harvard Business School Publishing

Session 6 Process analysis assembly operations


Objective : To study the assembly line design
Reading: Assembly line, pp. 215 to 222, (Chapter 8, CSJ)
Case: Exercise : Dont Bother Me I cant cope

Session 7 Process analysis continuous flow operations


Objective : To study and analyze flow shop operations
Case: Tucker, J. (1983). National Cranberry Co-operatives. HBS No. 9675014.
Harvard Business School Publishing

Session 8 Facility layouts: Cellular layout


Objective : To study the advantages and application of cellular layout
Reading: Cells, pp. 222 to 225, (Chapter 8, CSJ)
Case: Exercise: to be distributed in the class

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Operations Analysis: Project organization

Session 9 Project operations


Objective : To study projects planning and scheduling
Reading: Project management, pp. 90 - 104, (Chapter 4, CSJ)
Case: Product Design Project at Nokia, pp. 134 - 135, (Chapter 4, CSJ)

Operations Analysis: Service organizations

Session 10 Analyzing operations in service


Objective: To address the benefits and drawbacks of organizing operations as a service
line and to identify alternative ways to achieve benefits
Reading: The production line approach, pp. 261 - 262, (Chapter 9, CSJ)
Case: Gittell, J., & Brown, M. (2009). Reading Rehabilitation Hospital. HBS No.
9608070. Harvard Business School Publishing

Session 11 Performance analysis of a service


Objective: To assess the performance and to explore the various choices to improve
the response of service system
Case: Loch, C., & Grant, D. (1997). Manzana Insurance: Fruitvale Branch (Abridged).
HBS No. 9692015. Harvard Business School Publishing

Session 12 Long range capacity planning


Objective : To study systematic approaches to capacity planning
Reading: Strategic capacity management, pp. 137 - 145, (Chapter 5, CSJ)
Bowen, K., & Groberg, J. (2002). Align Technology, Inc. HBS No. 9603058.
Case:
Harvard Business School Publishing

Module II : Operations Planning

Module Objective: Introducing planning decisions (strategic, tactical and operational) involved in
operations.

Session 13 Aggregate Planning


Objective : To study various plans by aligning workforce/ inventory to demand
Reading: Sales and Operations Planning, pp. 598 610, (Chapter 19, CSJ)
Exercise: Problems (to be distributed in the class)

Session 14 Process Flexibilities


Objective : To study competitive advantage of operations flexibilities
Readings: Upton, D. (1995). What Really Makes Factory Flexible? HBR No. 95410,
Harvard Business Review, pp. 74-84.

Session 15 Resource Planning: MRP


Objective : To study various inputs and outputs in material requirement planning
Reading: Material Requirement Planning, pp. 679- 695, (Chapter 21, CSJ)
Exercise: Problems (to be distributed in the class)

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Additional Readings

The following books are recommended for supplementary reading:

1) Krajewski, L. J., Ritzman, L. R., Malhotra, M. K. and Srivastava, S. K., 2010,


Operations Management - Processes and supply chain, 9th edition, Pearson
2) Stevenson, W. J., 2014, Operations Management, 9th edition, McGraw-Hill
Education
3) Mahadevan, B., 2010, Operations Management Theory and practice, , 2nd
edition, Pearson
4) Heizer, J., Render, B., and Rajashekhar, J., 2009, Operations Management, 9th
edition, Pearson
5) Nahmias, S., 1997, Production and Operations Analysis, 3rd Edition, Irwin
6) Golratt, E. and Cox, J., 1992, THE GOAL, North River Press, USA (Novel)

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