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The following research is aimed to analyze the social entrepreneurship and social
enterprises that offers support to innovative ventures in the city of Loja which for the
purpose of our study, it was taken into account 6 organizations of entrepreneurships
between them governmental and private.
Loja has a regular average in the growth of projects of enterprises since it does not
generate much innovation. Enterprises in Loja are generally small due to that it has not
been created big enterprises because there is not exist help from the part of supportive
organizations both public and private. According to the information given by the
economic census carried out by INEC in 2010, the creation of small business in the
province of Loja has become in systems that move the economy, especially in parishes
and rural communities, whose residents are the same who create sources of work.
Therefore, Loja is not an industrialized city at all, but it can become productive. Hence,
it is anticipated that most entrepreneurships get placed for a while, then they give up.
In this research, it was used the qualitative method for collecting data. It was
implemented interviews that is an instrument that serves to verify the different kinds of
entrepreneurships and to get to know the principal causes that impede the development
of enterprises in the city of Loja. Likewise, this research is supported by a descriptive
method so we can conclude that social entrepreneurships are managed by people who
have a strong leadership profile supported by the government, universities and
The research was focused on Plaza Matilde Hidalgo which it is described that exist
barriers to create social enterprises and be able to execute an entrepreneurship, the lack
of economic resources, lending policies that nowadays are harder, the lack of
information, and so on. Plaza Matilde has a space inside the institution in order to
build a handmade sales center and commercialize these handicrafts that are made by
artisans from the province of Loja. This enterprise release to the market a brand of
handicrafts that are called WIANA whose purpose is to offer original products
through a corporate image that will be manufactured rescuing the cultural heritage
identity, being recognized in the market for its good products with innovation and with
an adequate added value by which people will be willing to pay.

KEY WORDS: Social and innovative entrepreneurships, quantitative method,

descriptive research, Plaza Matilde institution, business management.