COMPANY: VODAFONE By Kyle Albuquerque Roll no. 10 T.Y.B.M.M.
The largest mobile telecommunications network in the world, Vodafone, was founded in 1984 as Racal Telecom Ltd, which was a subsidiary of Racal Electronics’ Plc. Racal was a British radar and electronics firm founded in 1950. It all started in 1982 when Racal Electronics Group, a subsidiary of Racal Strategic Ltd, won its bid for the private sector UK Cellular license. This enterprise, known as Racal Vodafone, was a joint venture between Racal, Millicom, and Hambros Technology Trust Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone Group plc is a British multinational mobile network operator headquartered in Newbury, England. The story about the world’s largest telecommunication’s giant has been nothing short of phenomenal, the Vodafone Group, has marked an astonishing achievement in the cellular business, with its major acquisition strategies and takeovers. The Group’s subsidiaries operate under the brand name ‘Vodafone’. Vodafone is the world's largest mobile telecommunication network company, based on revenue, and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. Based on subscribers, it is the world's second largest mobile phone operator behind China Mobile and over Telefónica, with over 427 million subscribers in 31 markets across 5 continents as of 2009. In the UK, its home ground, Vodafone has badly underperformed in the last few years due to brisk change in administration. It has slipped from first to third largest telecom operator generating a revenue of £4.9 billion from its 18.7 million customers in 2008-09. As of March 31, 2009, the company employs more than 79,000 people worldwide. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications network in the United States, based on number of subscribers. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last few years, Vodafone Group has entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Market Agreements, the Group and its partner operators co-operate in the development and marketing of global products and services, with varying levels of brand association. At 31 March 2010, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 341 million customers, excluding
paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures The Company's ordinary shares are listed on the London Stock Exchange, where it is a constituent of the FTSE 100 index. Previously Vodafone was listed on New York Stock Exchange, but later it indented to transfer the listing of its American Depositary Receipts, each representing ten ordinary shares of its company, from NYSE to NASDAQ. However, it would keep listing its debt securities on NYSE. The Company had a total market capitalization of approximately £71.2 billion at 12 November 2009. Vodafone Group Plc is a public limited company incorporated in England under registered number 1833679. Its registered office is Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN, England.
Vodafone has a market value of about 75 billion. Vodafone currently has operations in 25 countries and partner networks in a further 42 countries. Vodafone unlike any other telecommunications company on earth has 290 million subscribers and ranked among the top ten global companies by market capitalization. Its main products and services include network business, distribution business, retail shops, data-services business, short message service (SMS), multi-media portal, third-generation licenses, cellular operations and satellite services. In India it is the second largest GSM player after Airtel. Vodafone has competitive advantage because of the following reasons:1)VAS (value added service) Number of schemes they have. Especially the add on plans. This is separate from the main plan. It is a major source of revenue for the company. They have plans like “Chota Recharge”, etc which gives them an edge over other. 2)Viral Marketing/Buzz Marketing Vodafone has given birth to the Zoozoo: a special character created specifically to convey a value added service (VAS) offering in each of the newly released commercials. Vodafone has come with creative advertising campaign for its various plans. This strategy has captured the imagination of millions. 3)Core Competency Vodafone as a brand has always focussed on its core competent area. They have the highest market share after Bharti, BSNL, Reliance 4)Technological Advantage Vodafone has installed SAP technology. SAP is delivering mobile capabilities such as mobile asset management, mobile sales for handhelds, mobile service for handhelds, mobile time, mobile travel, mobile BI, mobile warehouse management, and mobile direct store delivery.
These capabilities of SAP Mobile Business establish new ways to interact with enterprise systems and empower new user communities to participate in collaborative business processes, resulting in increased customer satisfaction, profitability, and competitive advantage. 5)Market development Vodafone has sought FIPB (Foreign Investment Promotional Board) for two licences and it aims to become a full-fledged communication services provider in the country. It can now provide Internet services and many more services. M2M solutions are now set to expand further helping Vodafone to gain a competitive edge. 6)Cost Advantage Obtaining these licences has reduced capital spending by over 60%, operating costs by 40% and staff numbers from 3,200 to 1,700. Overall, the company has refocused and become clear about its direction, strategy, values and brand. They have the ability to execute; empowered by strong local and global channel partners and systems integrators. The company's revenues in India stood at 2.68 billion pound, while from the entire Asia-Pacific region revenues were at 5.81 billion pound for the fiscal 2009. 7)Continuous Improvement Vodafone as a brand keeps on improving and coming up with new plans. It adjusts according to market need. Brings up innovative plans which give them a competitive advantage. How it will sustain competitive advantage? By keeping focus on Vodafone Vision • To be the world's mobile communications leader – enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world. • To help customers use mobile communications to make their lives richer, more fulfilled, more connected. They will choose Vodafone because it is the best experience they can find. • Through their leadership, scale, scope and partnerships, Vodafone will bring online mobile services to the world. • Vodafone will lead in making the mobile the primary means of personal communications for every individual around the world. Focusing on Vodafone Customers • Vodafone customers have chosen to trust the group. • In return, Vodafone must strive to anticipate and understand their needs and delight them with the services provided. • Vodafone must value customers above everything else and aspire to make their lives richer, more fulfilled and more connected.
Vodafone must always listen and respond to each of its customers. • Vodafone will strive to delight customers, anticipating their needs and delivering greater quality and more value, faster than anyone else. Focusing on Vodafone Employees • Outstanding people working together make Vodafone exceptionally successful. • Vodafone seeks to attract, develop, reward and retain outstanding employees. Vodafone has grown with presence in many countries than any other mobile operator, and that gives it the competitive edge described as GLOBAL SCALE and SCOPE. They have set of factors and capabilities that allow them consistently outperform. So if Vodafone keeps its focus on what it already has and keeps on building onto that with continuous improvement it will be able to sustain its competitive advantage. Therefore, in the coming future they can gain more market share and provide better services with increased level of satisfaction.
SWOT Analysis of Vodafone
• • • Leadership position Global brand strength High geographical reach
• • Centralised control – low flexibility High customer churn rates
• • Expanding market boundaries Growth through 3G Strategic alliances
• • • Increased competition Market saturation in Europe Emergence of Low‐Cost Brands
The main strength of Vodafone within the telecommunications market lies in its brand image and recognition. Vodafone, having established a global presence and having invested highly in marketing a differentiated image by promoting a Vodafone life style, currently enjoys a differentiating advantage that, if exploited properly, can offer a lead in competition. The presence of Vodafone in numerous countries within Europe as well as in all part of the world enhances this image. It allows customers to travel and enjoy easily the services of their home country operator. In the few countries that Vodafone is not physically present (e.g. Norway) it has well‐established strategic alliances which allow for a better service of mobile clients.
The expansion of Vodafone has been completed at the expense of direct control of its operations. The company grew through a process of acquisitions of national telecommunications companies (e.g. the acquisition of the third biggest Czech mobile phone operator, Cesky mobile) rather than organic growth. This increased its subscribers’ base quickly, offering direct market knowledge and immediate additions of customer bases at the expense of direct effective control of the subsidiaries. At the same time though, it implicitly imposed a centralized operational structure for the group, nominating the UK headquarters as the leading business unit running a much centralized marketing and handset procurement at group level. This has resulted in the neglect of local markets and local differences, allowing market share to be gained by smaller local competitors30. Due to the highly saturated Western European market this has resulted in an increase in the price elasticity of demand, with consumers becoming continuously price oriented. This has resulted in high customer churn rates reaching the level of 32.8% in the UK compared to O2’s 24%31.
The telecommunications market, even though highly saturated in some regions offers great potential due to the ageing population and the sophistication of the consumers. It offers great opportunities through a careful market segmentation and exploitation of particular profitable segments. Different strategies should be pursued – simple phones and simplified pricing plans to the ageing population and more updated, sophisticated solutions for younger generations. The expanding boundaries of the market could provide further opportunities by allowing Vodafone to enter more aggressively into fixed‐line service and to better enjoy the benefits of its high investment in 3G technology. Moreover the company has undertaken its first steps in establishing strategic alliances to develop customized solutions for end‐users: Vodafone recently announced two new partnerships, one with supermarket group ASDA to launch an ASDA‐ branded mobile service in the UK, and another with electrical retailer DSG International to provide mobile solutions to small businesses32. This could further be enhanced to avoid being a late‐entrant in this new method of distribution which offers access to a wide potential customer base.
The European part of Vodafone’s market is characterized by existing high levels of competition. Major brands such as O2 and T‐Mobile are exploiting the price sensitivity of customers and in this way they are building a stronger image and presence in the market. Indirect competition is also increasing further, through the presence of Skype and other related (not only voice) Internet‐ based services. This, combined with the upcoming European legislative measures is expected to limit further the tariffs for the network providers imposing further need for price cuts which could harm the bottom line profitability of the company.
Visual identities of VODAFONE
NAME The name Vodafone originates from “Voice Data Fone”, which reflects provisions of voice and data over mobile phones. The name would serve as a reflection of the firm's goal of establishing a voice and data services over cellular telecommunication networks. VO represented voice and DA would symbolize data and FONE would represent the cellular network, hence Vodafone. In 1982 Racal Electronics plc’s subsidiary Racal Strategic Radio Ltd. won one of two UK cellular telephone network licences. The network, known as Racal Vodafone was 80% owned by Racal, with Millicom and the Hambros Technology Trust owning 15% and 5% respectively. Vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for GB£110 mil-lion. Trivia note-When the Millicom team arrived at Racal in Reading, John Gaiger was given the task of setting up a PC network of HP PCs for them. He named the server, Brezhnev and the workstations were named after American Presidents. In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB£1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group.
In 1997 Vodafone introduced its new corporate Speechmark logo. This represents a quotation mark within a circle. With the 'O's in the Vodafone logotype being opening and closing quotation marks, suggesting conversation.
Vodafone’s original logo used until the introduction of the speechmark logo in 1997
New Corporate Logo of Vodafone as of 1997.
"Make the Most of Now" The “Make the most of now” tagline, in favour of the simpler “Power to you”. Instead of dictating to customers, Vodafone wants to let them know that they, with phone in hand hooked up to the mobile internet, are now in charge. “It is not the big power,” said Vittorio Colao the Italian chief executive of Vodafone, the mobilephone giant of his new brand identity. “It is not the power of top down. It is bottom-up power. It really means that Vodafone puts the customer at the centre of what we do.” For Colao , this is more than just a new marketing push. He has put polishing the company’s brand and image, internally and externally, at the top of his in-tray. “The centre of this company is marketing and human resources,” he said. “It is not the brand talking anymore and telling the customer what to do. It is the customer who will decide.”
VODAFONE’s packaging shows a series of illustrations expressing the dynamism of youth culture and energy. A few illustrations of such packaging are as follows :
ZooZoo was created to promote the value added services ( VAS) of Vodafone. Vodafone was trying hard to capture the VAS Space because it is a potential cash cow for cellular companies. Vodafone also wanted to make the most of the IPL season 2. Although IPL is a crowd puller, it is also a marketer's nightmare because of the clutter. IPL attracts all the deep pocket advertisers and to standout, one needs to think out of the box. Thus ZooZoo was born. They were launched on April 20th 2009 with about 30 different TVCs for VAS including – cricket alerts, beauty alerts, phone backup, call filter, live games, musical greetings etc. ZooZoo is a semi alien semi-human character living in an earth-like place ( lot of which is left to the viewer's imagination).These are very simple beings who are very expressive. They laugh aloud , cry loud and have a child like simplicity around them. I think many of us wanted to be such an expressive being which makes ZooZoo very personal . The success of ZooZoo is the success of minimalism and simplicity. Although the production process of ZooZoo ads are not simple, as a consumer I was attracted to the simplicity of the concept and the execution. ZooZoo also highlights the power of storytelling. Each ads tells a very simple story. After all brands are made through story telling. The Response Despite the high brand recall that this advertising campaign ensured for Vodafone Essar, not everyone was impressed by the company's ad strategy. Some analysts were doubtful about whether the ads would attract people living in the semi-urban and rural areas of India. They also wondered whether the popularity of the ZooZoos advertising campaign would actually help the company increase its revenues. In April 2009, as the TVCs started being aired on television, they created the necessary buzz both in traditional as well as in social networking sites like Facebook, and Twitter and video sharing website, YouTube. All the TVCs were available both on YouTube and Twitter. For the week ended April 25, 2009, one ad on fashion tips was viewed 13,000 times on YouTube. On Google.co.in, the word 'ZooZoo,' became the third highest search word on May 04, 2009.
Vodafone and Beckham: The campaign
Beckham is supporting the campaign to promote Vodafone live! in the UK and in other markets. The UK campaign shows Beckham doing everyday things: a happy, relaxed, competent shopper sending pictures and accepting a message to remember to buy eggs. At the same time he is also clearly demonstrating what Vodafone live! can do. The TV campaign has been a huge success. Many people have seen it and can recall the adverts. The campaign captured the imagination of the press, and many newspapers covered stories about Beckham's sponsorship deal. Slogans such as 'Send it like Beckham' help to further promote the Vodafone message. Beckham's image is also used on a variety of other customer communications including in-store posters, billboards, in the company's magazines and catalogues and in leaflets mailed to customers. High profile campaigns are a gamble. The campaign's impact has to justify the time, money and effort spent on it. The marketing team must evaluate the campaign's success. Vodafone UK has asked people across different sectors of society about the campaign, and has analysed their responses. Individuals were asked what they could remember about the campaigns. This is known in the marketing industry as recall.
Another exercise assessed the effectiveness of the poster depicting Beckham being reminded to buy some eggs. People in the survey are shown different Vodafone posters and asked to say which of them they recall in relation to Vodafone live!
Clearly, the Beckham poster is far and away the one that is best recalled.
Other data has been used to assess the success of the Beckham promotion. Findings from UK Brand Tracking data reveal that the TV campaign has increased awareness of Vodafone with above average efficiency as measured by the Awareness Index, primarily because of the Beckham scenes. People are able to recall and describe the advertisements without prompting. The Beckham campaign has also helped to support Vodafone's drive for brand migration. Vodafone can help to fulfil its aim to grow successfully by acquiring local companies in markets that Vodafone would like to enter. A good example of this is Vodafone's purchase of J-Phone in Japan. The initial strategy was to use a dual J-Phone Vodafone logo alongside the powerful image of Beckham to emphasise the relationship between the two companies.
Vodafone helpline services
Vodafone has rolled out a new ad campaign, to take forward their 'Happy to Help' positioning. O&M has created the three TVCs which form a part of the series to promote Vodafone's customer care helpline service. Each of the three spots features the little girl and her adorable pug in situations where the pug gets to play the little girl's loyal help at hand. Talking about the campaign, Rajiv Rao, group creative director, O&M says, "The brief for the campaign was to bring alive the Vodafone Customer Service promise and make it more tangible. This is stage two of the campaign where we've specifically mentioned some of the services like 24x7 day and night service, service at your door step with mobile vans, and over 3000 Vodafone stores at your service so that you are never too far from one." In the first TVC, the little girl is the only one to sit on a bench in her ballet class, while the other girls are practicing. Since the girl has forgotten her ballet shoes, her pug is racing against time to get across her shoes to her before the class ends. The commercial ends with the 'Happy to help at your doorstop' tagline, that focuses on the Vodafone Mobile Stores. In the second ad, the girl is swimming in a pool, and the pug follows her every move with a towel in its mouth. The objective behind this TVC was to showcase the 3000 plus Vodafone stores and mini-stores, and their convenient locations. In the last commercial, the pug is shown to keep watch outside the girl's tent, as she peacefully sleeps. This TVC portrays the pug as available for service at anytime, to draw a parallel with Vodafone's customer care service.
Mobile banners are probably the most common and fastest growing of the formats available on mobile. Similar in concept to Web banners, static or animated banners may be placed at the head and foot of portals, mobile sites or search results Banner ads can be click to call, or click to download, but more commonly they click through to a mobile site or microsite. Increasingly, publishers and operators are able to offer sophisticated targeting of banners, which inevitably increases their relevance to the audience and drives better performance and ROI. Demographic targeting options look up and use a customer’s age, sex, location, and the type of device they are using to offer a more relevant advertising experience. Contextual targeting options allow advertisers to target ads based on editorial channel, time of the day, day of the week, etc.
Pricing for banner advertising is normally on a CPM basis, with rates depending on the market, the volume of spend and degree of targeting required. Typical click through rates for run of portal are 1-2% (10 times the internet average). As with the fixed internet rates, they can easily exceed this depending on the creative used, the message contained within and of course through the use of the aforementioned targeting. In Vodafone Turkey for example, in recent trials, banners on Vodafone live! achieved CTRs of 25% and higher. Around the corner lie the so called rich media ads in a range of different formats. These will allow customers to interact and engage with a banner – watching a video or downloading info directly from the advertisement without having to click to find out more.
Content alerts covering a huge range of subjects including sport, entertainment, motoring and celebrity gossip are increasingly ad-funded. Subscribers opt to have the alert sent to them. This may be delivered on an event-based (e.g. a goal scored), daily or weekly basis. Ads are inserted into these alerts, in return for which the subscriber receives the service for free. Users can link through from an alert to a mobile microsite for deeper engagement. Click through rates of over 10% can easily be achieved. Such content 'snacking' is proving increasingly popular with busy and 'on the go' audiences all around the world and allows targeting of specific consumer profiles and interest groups. Furthermore, long term placements provide an ongoing positive brand association with content that is valued by the subscriber.
Vodafone UK produces various publications for customers and staff, e.g: • Vodafone Essentials: outlines the product range • Vodafone Explore: helps customers to maximise their use of their purchase • Direct mail: stimulates customers and potential customers to find out more • Vodafone life! A magazine for employees, detailing products, people and sponsorship deals
VODAFONE’S PARTNERSHIP WITH MCLAREN MERCEDES SERIES:
As title sponsor and official mobile partner of the ‘Vodafone Mclaren Mercedes’ team, Vodafone is raising its association with Formula 1 to the ultimate level. We have committed to a long-term agreement, starting in 2007. The sponsorship demonstrates Vodafone’s ongoing commitment to the Formula 1 world championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone’s consumer and business customers around the world. The title sponsorship including the team name ‘Vodafone Mclaren Mercedes’ and ‘official mobile partner’ of the team gives Vodafone; dominant title sponsorship branding on the cars, drivers' and pit crews' overalls and helmets. As we enter into this exciting new partnership the associative rights acquired provide unique opportunities that will continue to raise brand awareness through the team name and branding. The team partnership delivers a powerful integrated marketing platform through advertising, hospitality, mobile content, handset offers and promotions and through innovative activation will encourage preference and loyalty amongst Vodafone’s customers.
VODAFONE WITH UEFA CHAMPIONS LEAGUE:
Vodafone is in its second season as official partner and official mobile network of the UEFA Champions’ League, the world's largest annual football competition. Vodafone is delighted to be at the forefront of Europe’s premier club competition. After the successes of last season's UEFA champions league sponsorship and the agreements announced in April to sponsor the UEFA cup final and UEFA super cup, Vodafone is looking forward to strengthening its position as a brand passionate about the beautiful game. The UEFA champions’ league is the world's greatest club football competition. During nine months of every year, Europe’s top 32 clubs battle it out for the trophy that proves they're the best of the best. It's a sponsorship that delivers considerable value to Vodafone and is highly relevant to most of the Vodafone operating companies. Football is the most popular sport in the world. Huge numbers of Vodafone customers are passionate about football - and sponsorships help to convert this passion into a business relationship. The partnership enables Vodafone to deliver content including video highlights packages and goal alerts from all UEFA champions league matches to football fans on the Vodafone live! With 3g consumer service.
VODAFONE TIE-UP WITH RADIO CHANNEL FEVER 104:
Vodafone tied up with Radio channel FEVER 104 wherein the channel provides with cash prizes of upto 1 lakh or more which is another promotion strategy adopted by Vodafone which was a success.
Vodafone’s partnership with The National Autistic Society
Brand positioning involves creating an image that is understood by the wider public of what a brand stands for. Vodafone’s brand positioning is: ‘Vodafone helps people enjoy richer communication, anywhere, anytime. Always reliable, always easy, always great value …passionately delivered’. The 3-year partnership programme with NAS fits neatly with this brand positioning. A programme is a set of organisational activities that have clear objectives and timescales. A vision was created for the programme which was to: ‘create a best in class partnership between Vodafone and the National Autistic Society (NAS) that breaks down barriers and makes more things possible for people affected by autism’. The programme covers a 3-year period. There are 3 main elements of the programme: Help! is an intensive programme for parents and carers whose child has been recently diagnosed with an autistic spectrum disorder. The programme explains what autism is, how to explain the condition to siblings, teachers and relevant professionals. It also covers practical advice including techniques for improving communication and behaviour, specialist information on education, rights, entitlements and local support services. Help! provides parents with an opportunity to meet other parents and discuss their thoughts and emotional concerns in an informal manner. PARIS (Public Autism Resource and Information Service) is an online, interactive database of services for people with autism, their parents and carers. The service can be accessed in a variety of ways including by computer and mobile phone. This is a very useful service for parents with autistic children. For example, the database identifies services such as local playgroups or schools with specialist support for autistic children or a more practical service such as a hairdresser or dentist who has been trained in understanding autism and is aware of how to provide a more specialised service. Awareness is a media campaign sponsored by Vodafone which is designed specifically to raise public awareness of autism and the work of NAS. The posters used promote both the NAS and Vodafone brands. Cause Marketing is not a form of corporate philanthropy, there are clear commercial objectives for both partners. However there is an element of raising money for the NAS, but utilising mechanisms which are embedded in Vodafone's ‘business as usual’ activities. Vodafone has made it possible for customers to donate money to the NAS via text messaging and over the web. Vodafone's handset recycling scheme, which is a key element of its CR programme, helps customers to recycle their unwanted handsets and ensures that all the money raised from the recycling process, almost £800,000, goes to the NAS.
The programme includes other ways for customers to engage with the charity such as sales of 'Thomas the Tank Engine' zip pulls and Christmas cards which are promoted through its retail stores. Staff have also been very enthusiastic in taking part in voluntary activities and in raising funds for the NAS. At the start of the programme one of the goals was to engage and inspire staff to raise £50,000 over the 3-year life of the relationship. During the first year, staff raised £106,000.
One of the reasons that staff have been so engaged and supportive is because they were involved early on in helping to determine what sort of Cause Marketing programme there should be. Before starting the programme Vodafone set out a number of objectives which could be used to measure the success of the partnership. Typical examples of these were to: • make Help! available to 2,710 families • launch PARIS • increase awareness of autism to 60% of the population • raise £50,000 through staff fund raising activities • raise awareness of Vodafone’s Charity work to 20% of the population • increase employee enjoyment of work by encouraging at least 5% of employees to get involved in the partnership. Vodafone believe that Cause Marketing objectives must fit closely with their vision and overall business goals. Metrics (measurements) are therefore used to see how successful their Cause Marketing has been. In independent research carried out by MORI (a market research company) it has been shown that 55% of Vodafone customers identified the company as being a responsible business and this figure has risen by 10% in a year. At the same time awareness of autism has increased and there is more and more coverage in the media (particularly on television and in the press). Clearly this is not just as a result of the programme, but it has helped significantly. Results have shown that Vodafone customers now have an increased awareness of NAS.
Vodafone sponsors the following teams and events:
• • • • • • • • • • • • • • • • • • • • • • • • • • • •
Spring Fest, Annual Socio-Cultural Festival of IIT Kharagpur, as a Title Sponsor 2008 Techniche 09, Annual Techno-Management Festival of IIT Guwahati, INDIA as the Title Sponsor Kshitij, Annual Techno-management festival of IIT Kharagpur, Strategic Partner 2008 Albania national football team, 2008 sponsor Australian cricket team, official sponsor of the Australian test team and home test series from the 2010-11 Ashes, taking over from 3 mobile following the two parenting companies merger. Indian Premier League (Cricket), Associate sponsor A parade during 2005 showing Vodafone as team sponsor of England Cricket Team. Bucharest Ring – Vodafone Bucharest Challenge 07, primary sponsor Clare Gaelic Athletic Association Deutsche Tourenwagen Masters (DTM - German Touring Car Masters) series (2002– 2007) (formerly D2). Vodafone Oaks and Vodafone Derby horse races Gaelic Athletic Association - Vodafone is one of the main sponsors of Ireland's GAA All-Ireland Senior Football Championship for the 2009 Summer. Dublin GAA - Gaelic Football team, beginning in 2010 until 2016. New Zealand Warriors – An NRL Rugby League team Romania National Football Team, major sponsor from 2006 Vodafone Arena (Rosenholm) multisport arena in Karlskrona, Sweden (since 2005) Wellington Lions – New Zealand rugby union team West Coast Eagles, Australian rules football team, elite sponsor since March 2006 Triple Eight Race Engineering, V8 Supercars team, primary sponsor (since 2007) Olympiakos, Greek football team Newbury R.F.C., Newbury Rugby Club Newbury Comedy Festival Newbury Buses Home-Start International worldwide family support charity Al Ahly, Egyptian Club football team UCD Ents, the Entertainments Division of UCD Students' Union – primary sponsor (since 2007) Penske Racing - Primary sponsorship of the #12 NASCAR Nationwide Series, GrandAm Rolex Sports Car Series, and Indy Racing League IndyCar Series cars entries. A Associate sponsorship of the #3 and #6 Dallara-Honda IndyCar Series. All are through the Cellco Partners venture with Verizon. This sponsorship was moved from the NASCAR Sprint Cup Series because their purchase of Alltel broke NASCAR's grandfather clause prohibiting wireless telephone companies from advertising in the NASCAR Sprint Cup Series, and was split among all other racing efforts.
PUBLICITY DURING THE PAST 1 YEAR
09 June 2009
Completion of Merger of Australian Telecoms Operations
Further to the announcement of 9 February 2009 and obtaining all necessary regulatory and shareholder approvals, Vodafone announces today that the merger of Vodafone Australia Limited and Hutchison 3G Australia Pty Limited has been completed.
17 June 2009
Vodafone’s New Telecoms Management Service Simplifying the Management of Fixed and Mobile Telecoms Services
Vodafone Global Enterprise- – the division of Vodafone which manages the communications needs of the largest multinational companies worldwide – announces the launch of Vodafone telecoms management, a new service which combines and simplifies the management of fixed and mobile telecoms. Vodafone telecoms management is a fully hosted service designed to remove the operational complexity of managing the telecoms environment for multinational businesses. Underpinned by Vodafone’s global support and service level agreements, the service will give multinationals greater visibility and management control over their telecoms expenditure, as well as improve the quality of service delivered to employees. The offering will also deliver a single, online management view of both their fixed and mobile telecoms services. Vodafone consultants will work with customers to assess and scope their current telecoms vendors and services, then develop a management plan aimed to deliver greater efficiency and reduce costs. Additional key features include:
• • • • •
A single online view of spend across all telecoms providers Full visibility of telecoms assets such as mobile and fixed devices Ability to control and manage mobile devices Capability to secure, lock and remotely wipe mobile devices Visibility of telecoms vendor contracts and the current contract status
The online management portal is tailored to each organisation to ensure that it interfaces with their existing company processes. For example, the service provides an employee self-service
portal, enabling employees to order new mobile devices and update their profiles. The process of ordering a device and the type of device that an employee is allowed to order will be in line with each company’s set approval guidelines, policies and work flows.
21 July 2009
Vodafone Mobilises For Fast Growing M2M Market
Vodafone is launching a global Machine to Machine (M2M) service platform to help companies deploy and manage large, wireless M2M projects. The new platform will also be supported by an expert team with world-wide responsibility for growing Vodafone’s M2M business. Vodafone is looking to bring its scale and expertise to this fast-growing market as more and more corporates use wireless M2M to enhance customer service in areas including smart metering, connected cars and the remote monitoring of equipment. This is expected to result in significant demand for M2M services on mobile networks across Europe over the coming years. Globally, operator revenues for wireless M2M were €3 billion in 2008, forecast to rise to €8.9 billion in 2012, according to the analyst firm Berg Insight. Vodafone will provide a single point of contact for customers to manage the complex area of M2M connectivity from early concept development to support for national and multinational deployments. The Vodafone M2M global service platform, with its unique patent-pending functionality, will provide corporate customers with managed connectivity for M2M smart service deployments. Companies will be able to centrally manage and control the process of rolling out M2M devices across many countries, increasing the speed of implementation and reducing the cost, complexity and risk traditionally associated with deploying such projects. As well as enabling companies to gather useful customer data from a wide range of wireless intelligent devices, the platform will offer a suite of management functionality including the ability to centrally activate, suspend and deactivate devices at the click of a button. Vodafone has also put in place a global M2M team to develop services designed to match specific industry needs alongside flexible commercial models. The team will analyse and provide solutions for emerging M2M market requirements, such as smart metering for utilities and e-call in the automotive industry, an alert system for cars involved in accidents for the automotive industry. With over 100 staff working in M2M, Vodafone has extensive experience in the market and it is hoped that the new organisation will accelerate the development of M2M smart services. In addition to the role M2M can play in enabling smarter services, Vodafone believes the technology can help large businesses to reduce their operations’ impact on the environment. An upcoming Vodafone report entitled ‘Carbon Connections’ calculates that the greenhouse gas emissions savings from a range of M2M-enabled smart systems could be more than 90 million tonnes per year across 25 EU countries by the year 2020.
22 July 2009
Azerfon and Vodafone Sign Strategic Partnership
Azerfon, one of the fastest growing mobile operators in Azerbaijan and Vodafone today announce a non-equity partnership to provide customers with high quality communications services and to collaborate jointly on future technological developments. Under the Partner Market agreement, Azerfon has exclusive access to a range of products, services and devices from Vodafone in Azerbaijan as well as access to Vodafone’s experience in supply chain management, the acquisition of enterprise customers and improved network interworking. Vodafone’s products will be made available for Azerfon’s customers and potential customers in Azerbaijan. Azerfon, which is currently constructing the third generation (3G) network in the country, will also be able to draw on Vodafone’s expertise in rolling-out high-speed mobile data networks and mobile broadband products, working with leading global equipment providers. The partnership with Azerfon will allow Vodafone to offer its customers a range of services, which utilise ‘home’ network capabilities as well as extended coverage within Azerbaijan. The two companies will cooperate to provide additional support to Vodafone Global Enterprise customers, who have a presence in the region. Vodafone's products and services will be marketed in Azerbaijan under a co-branded approach and as part of a phased roll-out Vodafone will provide Azerfon customers with improved voice and data roaming access across 67 countries where Vodafone is present.
22 July 2009
Cutting Costs and Saving Energy
Mobile technology could cut Europe’s annual energy bill by €43bn A new report issued by Vodafone, in collaboration with Accenture, concludes that mobile technology could cut Europe’s annual energy bill by at least €43 billion and effect a reduction in annual greenhouse gas emissions by at least 113Mt CO2e by 2020. This represents 18% of the UK’s annual CO2e output in 2008 and approximately 2.4% of expected EU emissions in 2020. However, this opportunity can only be realised if industry and governments collaborate. The report, titled “Carbon Connections: quantifying mobile’s role in tackling climate change,” demonstrates that mobile technology has the potential to be a major catalyst in driving carbon reductions across a range of industry sectors. It identifies 13 opportunities that could enable carbon abatement across 25 EU countries.
Mark Foster, group chief executive of Management Consulting & Integrated Markets at Accenture, said, “There is a clear and immediate imperative to take further steps to reduce global emissions, and the communications industry will yet again play a pivotal role by enabling the transition to a low-carbon economy. For example being able to access high-definition video conferencing from a mobile device can cut down the need to travel.” “Every business, large or small, will need to deliver its products and services in a way that minimises both cost and the impact on the environment. This report demonstrates the important role that mobile technology, in particular smart solutions such as machine-to-machine services, can play in carbon abatement while at the same time offering a financial saving for our customers,” said Vittorio Colao, CEO of Vodafone Group. “The challenge is for governments and industry to work together to create the necessary policy framework and investment conditions to stimulate their prompt deployment.” The opportunities for carbon abatement fall into two main categories:
Smart machine-to-machine (“M2M”) services: These connect one piece of equipment wirelessly with another and represent 80% of the potential carbon saving. They include: o Smart grids — improve the efficiency of electricity grids through wireless devices to monitor power losses and load capacity of the electricity transmission and distribution network. o Smart logistics — use mobile technology to track vehicles and their loads to improve the efficiency of logistics operations by utilising vehicles more fully and optimising fuel economy. o Smart manufacturing — reduces the requirement for field maintenance through remote analysis of equipment performance. o Smart cities — improve traffic and utilities management. Dematerialisation: This is the substitution of physical goods, processes or travel with ‘virtual’ alternatives, such as video-conferencing or online shopping. This represents 20% of the potential energy savings identified.
The opportunities identified in the Carbon Connections Report will require approximately one billion connections, 87% of which will be M2M. It also recognises that a significant amount of capital investment is needed to deploy some of the services highlighted. However, the analysis suggests that the carbon pay back is very significant.
31 July 2009
Vodafone Greece and Hellas Online Form Strategic Partnership
Further to the announcement on 13 May 2009, Vodafone Group announces that VodafonePanafon Hellenic Telecommunications Company S.A. (“Vodafone Greece”) has entered into a strategic partnership with DSL provider, Hellas Online Electronic Communications S.A. (“HOL”). Vodafone Greece will acquire an 18.5% equity interest in HOL and in exchange
Vodafone Greece will contribute its existing fixed line DSL assets into HOL’s business. Vodafone Greece and HOL will jointly market Vodafone’s mobile products and services and HOL’s fixed line DSL and telephony services on an exclusive basis. HOL is one of the leading DSL providers in Greece and had 215,000 customers at 30 June 2009, giving it a market share of approximately 26%. HOL also has the largest fibre optic network in Greece, amongst alternative providers, spanning more than 4,000 km and covering around 75% of the population. HOL is listed on the Athens Stock Exchange with a market capitalisation on 31 July 2009 of €251m. Due to regulatory approval and commercial implementation, the transaction is not expected to complete until the fourth quarter of Vodafone Greece’s financial year.
03 September 2009
Vodafone First to bring new Windows Phone from LG to European Consumers - Exclusive Until End December 2009
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Companies combine to offer best-in-class Windows phone experience for customers The LG GM750 next generation Smartphone is easy and engaging to use, and helps you get more out of your life With Vodafone high-speed mobile services and LG S-Class user-interface, features and phone design, the GM750 Windows phone packs smart, easy-to-use features into a small, sleek form Available exclusively until the end of December in an initial seven countries from 6 October
03 September 2009
Vodafone Extends Popular Own Branded Device Range With Eight New Devices In Time For Christmas
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Vodafone partners with CRYSTALLIZED™ - Swarovski Elements to produce an exclusive, stylish addition to the Vodafone 533 Catwalk Collection Launch of Vodafone’s own branded touchscreen devices Opening up internet access to more customers with affordable devices giving customers internet on the go
Vodafone today announces eight new additions to its own branded consumer devices, building on the success of over 20 million handsets shipped so far under the Vodafone brand. Patrick Chomet, Group Director of Terminals for Vodafone said: “I am delighted to be adding further diversity to the Vodafone own branded device range. From fashion-influenced mobiles to
business tools, these new handsets will give our customers stylish, contemporary and great value choices. This new range of mobile phones will offer features such as a touchscreen experience and services like the mobile internet to a broad base of both European pre-pay customers and customers in emerging markets, many of whom will be using them for the first time.”
10 September 2009
Vodafone to Launch Mobile Broadband Hotspot
Vodafone Mobile Broadband Hotspot Creates a Wi-Fi Cloud Capable of Connecting Up to Five Devices Simultaneously Vodafone, the world's leading international mobile telecommunications company today announces the launch of the Vodafone Mobile Broadband Hotspot, extending the benefits of mobile broadband from laptop and netbook customers to users of all Wi-Fi enabled devices in selected markets. The device will initially be available in Germany, Romania and Spain. The Vodafone Mobile Broadband Hotspot enables both consumer and business customers to connect several devices wirelessly either at home or in the office anywhere within the Vodafone Mobile Broadband footprint. It represents a new category of intelligent devices with mobile broadband connectivity that does not require any type of software installation to use.
24 September 2009
Vodafone Launches a Combined €1,000,000 Prize Fund to Find the Best Mobile Widgets
The winning developer, in each of the two phases of the Vodafone Appstar competition, will pocket €100,000 At its international Developer Event today, Vodafone is announcing the launch of a two-phased competition to find the most innovative and useful mobile widgets, giving two victorious developers the chance to bank up to €100,000 in prize money. Vodafone will outline the widget capabilities of the new Vodafone 360 mobiles at today’s Developer Event in front of content publishers, web and mobile developers from around the world. Split into two phases (the first phase now and second phase during 2010), the Vodafone Appstar competition has a combined prize fund of €1,000,000 which will be shared across eight of Vodafone’s largest European operating companies to encourage innovation in the mobile application and widget space. The participating eight countries are: UK, Ireland, Germany, Netherlands, Italy, Spain, Portugal and Greece. In the initial round of each phase of the competition, developers from anywhere in the world can submit widgets compatible with the new Vodafone 360 mobiles to any one of these eight
markets via a competition website. A panel of experts from the local Vodafone operating company will then select three winning entries based on three criteria: • User experience • Innovation • Value to the customer The developers responsible for the top three mobile widgets will be awarded prize money of €25,000, €15,000 and €10,000 for coming first, second and third respectively. The €25k winner will also have their entry submitted into a Pan-European competition to decide the best of the best. The eight competition winners’ widgets will then be put to the public vote within the participating eight countries and the winning developer will pocket a further prize of €75, 000, bringing their total prize money to €100,000. The runner up will win a total of €50,000. The competition format will then be repeated next year to encourage more participation. “Vodafone is committed to encouraging talent and innovation in this area and we hope that this prize fund will provide a fitting incentive to help bring this talent to the fore,” said Pieter Knook, Director of Vodafone Internet Services. “Our job is to bring relevant and local choices in widgets that will make the mobile internet more personal for our customers.” Widgets or apps can range from those capable of giving you the latest news on your phone’s home screen to location-aware travel tools. Software developers will be asked to write applications based on the latest Joint Innovation Lab (JIL) Software Developer Kit found at www.jil.org.
24 September 2009
Vodafone Announces Vodafone 360
A Suite of Innovative, New Internet Services for Mobile and PC • • Vodafone 360 is a brand new set of internet services for the mobile and PC which gathers all of a customer’s friends, communities, entertainment and personal favourites (like music, games, photos and video) in one place At its heart Vodafone 360 has the most personal address book available, bringing together all of the contacts from the mobile phone, social networks and other internet accounts. It works across a range of mobile phones, including the new, exclusive Vodafone 360 phones, and synchs automatically with the PC Connected address book – Vodafone People, open to everyone on any network across over 100 popular mobile phones, automatically synchs all contacts from a customer’s phone, Facebook®, Windows Live Messenger™ and Google Talk™, and will soon also include Twitter, Hyves and studiVZ New suite of internet services accessible on multiple handsets as well as PC or Mac, including a wide range of apps, games, music and mapping services Two tailor-made Vodafone 360 mobile handsets, manufactured by Samsung, give the best customer experience of the services including the unique 3D contacts display, driven by Vodafone’s ‘proximity algorithm’, bringing the most frequently contacted people closer to the front
Proprietary User Interface on Vodafone 360 mobiles, designed and developed by Vodafone using the LiMo operating system Launching first in eight European countries by Christmas
All of a customer’s contacts, status updates and messaging services are brought together in one place enhancing the customer’s experience and use of social media. Customers will have integrated contacts, music, photos and mapping services and can share their favourite music choices and even their physical location, how and when they choose, with their chosen groups of friends. The service is automatically backed up and synchronised, regularly and wirelessly, between the mobile and PC or Mac. All contacts updates, emails, photos and conversation history or settings changes made either at home or when on the move are saved, keeping all the content up-to-date. “Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated mobile internet experience that gathers all their contacts and content, all around them, in one place,” said Pieter Knook, Director of Internet Services at Vodafone Group. “The beauty of Vodafone 360 is that all the services work together and they are easy to use. Vodafone 360 enables customers’ digital lives. Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalised address book at its heart.” Vodafone 360 is a substantiator of Vodafone’s new brand expression – ‘power to you’ - which is focused on putting the customer in control and enabling simple and easy to manage communications, both mobile and fixed.
29 September 2009
Vodafone to Sell iPhone in UK and Ireland
Vodafone and Apple today confirmed that they have reached agreement to bring iPhone 3G and iPhone 3GS to the UK and Ireland in early 2010. Beginning today, Vodafone UK and Vodafone Ireland customers can register their interest in iPhone 3G and iPhone 3GS at www.vodafone.co.uk/iphone and www.vodafone.ie/iphone respectively. Pricing, tariffs and availability information will be announced locally in the future. Vodafone now offers iPhone through thirteen of its operating companies.
09 October 2009
Vodafone Group Plc Announces Transfer to Nasdaq
Vodafone Group Plc (“Vodafone”) today announces that it has submitted written notice to the New York Stock Exchange (the “NYSE”) of its intention to transfer the listing of its American Depositary Receipts (“ADRs”), each representing ten ordinary shares of Vodafone, from the NYSE to the NASDAQ Global Select Market (“NASDAQ”). Vodafone expects that it will
commence trading on NASDAQ on or about 29 October 2009 and will continue to be listed under the ticker symbol “VOD”. Vodafone has decided to transfer to NASDAQ to benefit from lower annual listing fees. Vodafone intends to file a Form 25 with the US Securities and Exchange Commission to complete the delisting of its ADRs from the NYSE.
13 October 2009
Roaming Hubbing Providers Connect, Realising an Important Milestone for the Roaming Hub Industry
Vodafone Roaming Services and United Hubbing announced today they have entered into a Roaming Hub peering agreement, enabling network operators access to networks connected to both Roaming Hubs. NEWBURY and LUXEMBOURG – October 13, 2009 - Vodafone Roaming Services and United Hubbing, leading providers of roaming solutions for the global telecommunications industry, announced today they have entered into a Roaming Hub peering agreement to extend roaming services across the globe. Under these plans, network operators connected to both Roaming Hubs will be able to roam on all other network operators on the two Hubs. The agreement will enable connected operators to accelerate the provision of world wide roaming services to both their pre-paid and post-paid customers. Dave Smithwhite, Director of Vodafone Roaming Services said: "Vodafone Roaming Services aims to empower our business customers by helping them to deliver easy and worry free communications anywhere in the world. This peering relationship is a significant step forward in achieving this ambition and demonstrates that the Roaming Hubbing concept, as defined by the GSMA, can accelerate the expansion of global roaming footprints benefiting customers and leading to an increase in roaming minutes”. Sergey Rykov, CEO of United Hubbing, welcomed the agreement by saying: "This great combination will allow network operators to quickly and cost effectively gain substantial additional coverage for their subscribers by joining the Hub and is an exciting opportunity for networks to expand their global footprint. Commercially, this is a great opportunity for networks to tap into new sources of revenue, in a cost effective way”.
13 October 2009
Vodafone and Decho Partner to Deliver PC Backup Services
Vodafone customers to be offered secure, offsite protection and access to their PC’s digital files over fixed and mobile broadband connections
NEWBURY and SEATTLE – October 13, 2009 – Vodafone has formed a strategic partnership with Decho Corporation, a wholly owned subsidiary of EMC, to develop a range of cloud-based services for both business customers and consumers. Vodafone PC Backup will enable customers to simply and securely back up work-related or personal digital content from their computer to a remotely hosted site. Once a customer has backed-up their digital content they know it is protected and that they will always be able to access it, even if their primary device is lost, stolen or otherwise unavailable. Customers will also be able to view and share the content from their account via the web browser of a PC, laptop or netbook in the future, reducing the need to transfer content from one device to another. Both business and consumer versions of the services will be introduced, with the former supported by a web-based management console to enable an administrator to centrally control storage allocations and policies for multiple users. The PC Backup capabilities join Vodafone’s PC and mobile anti-virus protection in a suite which makes it simple and secure for customers to use fixed and mobile broadband services to access, organize, protect and share digital content. Customers will be able to use Vodafone PC Backup over both fixed and mobile broadband connections via the web browser of desktop PCs, laptops, and netbooks. The service will be introduced across a number of Vodafone’s major European markets throughout the remainder of this calendar year and builds upon the Mozy online backup service operated by Decho. “Our customers are often using a range of connected devices each day, with different information and data contained on each one,” said Huw Medcraft, Director of Mobile Broadband, Vodafone. “Vodafone PC Backup will enable them to centrally store this content, providing users with the added reassurance that as a Vodafone customer their files – be they critical work documents for businesses or family photographs - will be there when they need it and accessible through a variety of devices and across both fixed and mobile networks.” “The explosive growth in both business and consumer information is driving demand for new personal cloud services to help people protect, organize and enrich their most valuable information,” commented Harel Kodesh, CEO of Decho Corporation. “Building on the proven Mozy online backup service will differentiate Vodafone’s services and make it easier for millions of people to access and manage the information they need to do their job or run their lives each day.”
15 October 2009
Vodafone Launches First Comprehensive Website to Help Parents Get To Grips and get Involved with the ‘Twitter Generation’
Vodafone today launched the first comprehensive website to support parents understand their children’s online activities and support them in their digital world. The Vodafone Parents’ Guide (www.vodafone.com/parents), has been developed with leading parenting website Mumsnet (www.mumsnet.com) and tested extensively to ensure it builds parents’ confidence. The aim of the website is to help parents play an active and essential role in their children’s digital world and to get to grips with their use of mobiles, Twitter and other online social media. Vodafone.com/parents is the first resource to bring such a wide range of topics together in one place. Divided into two sections, ‘Get to grips with technology’ and ‘Get involved and stay in control’, it offers up-to-date guidance on challenging issues, such as children’s excessive use of technology, managing their presence in social media, access to location technology, cyberbullying and the risks of meeting strangers online. Carrie Longton, co-founder of Mumsnet, said: “With technology developing at such an incredible pace, it’s great that Vodafone has produced an online resource to help us understand it. The feedback from the parents on Mumsnet was very positive and many felt they learned a huge amount while they were testing the site.” Professor Tanya Byron, highlighted the generational divide between parents and their children in her 2008 Review “Safer Internet in a Digital Age”1 and noted that parents do not feel equipped to help their children in the digital world. She commented that they “…either under estimate or do not realise how often children come across potentially harmful and inappropriate material on the internet and are often unsure what they would do about it” and said that this generational divide can lead to fear and a sense of helplessness.” Annie Mullins OBE, Global Head of Content Standards at Vodafone, who led the development of the website, comments: “Many parents tell us that they are baffled by what their children are doing; be it on their on their mobile, on Facebook or via their iphones. They say it’s hard to keep up with the pace of change. Their desire is to get simple, clear information on everyday matters, such as knowing what age a child should be given a mobile or setting the rules for using Facebook, and very practical advice about what to do.”
15 October 2009
Vodafone and RIM introduce the BlackBerry Storm2 Smartphone
London, UK and Waterloo, ON, October 15: Vodafone and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry® Storm2™ smartphone for customers in seven European countries as well as South Africa.
The second generation of RIM's innovative and award-winning touch-screen smartphone, the BlackBerry Storm2 significantly improves the BlackBerry® touch-screen platform with new technology and new features to let customers stay easily connected to the people, places and things that matter most. In the busy holiday gift buying period, customers in the UK and Ireland will be able to get the new smartphone first through Vodafone, and it will be offered exclusively by Vodafone in Germany, Netherlands and Spain. It will also be made available in France, Italy and South Africa in time for Christmas. The BlackBerry Storm2 with BlackBerry OS 5 evolves the BlackBerry touch-screen platform with hundreds of hardware and software enhancements.
29 October 2009
Information Relating to the Half-Year Financial Report
Vodafone Group Plc (“Vodafone”) is publishing today additional information to assist investors and analysts in their understanding of Vodafone’s results for the six months ended 30 September 2009 to be announced on 10 November 2009. The Group has changed how it determines and discloses segmental EBITDA and adjusted operating profit in order to ensure the Group’s disclosures better reflect the contribution of each segment to the Group’s underlying operating performance and remain consistent with internal reporting to management. The changes do not impact Vodafone’s consolidated results. Intercompany revenue and expenses arising from royalty fees for the use of the Vodafone brand, which were previously included within operating expenses, are now excluded from the calculation of EBITDA and adjusted operating profit of each segment and Common Functions. In addition intercompany charges for fixed asset usage, which were also previously included within operating expenses, are now reported within depreciation for purposes of calculating EBITDA of each segment.
12 November 2009
Vodafone and Chunghwa Telecom Sign Strategic Partnership
Vodafone and Chunghwa Telecom, the leading telecoms operator in Taiwan, today jointly announce that they have signed a non-equity Partner Market agreement to provide customers with high quality communications services and enhanced roaming arrangements. Under the terms of this partner market agreement, Chunghwa has exclusive access to a range of products, services and devices from Vodafone in Taiwan. Chunghwa will also be able to draw on
Vodafone’s experience in supply chain management, technology development, the acquisition of enterprise customers as well as improved inter-working between networks. The partnership with Chunghwa will allow Vodafone to offer its customers a range of services, which utilise “home” network capabilities as well as extended coverage within Taiwan. The two companies will provide additional support to Vodafone Global Enterprise customers, who have a presence in the region and will, in the future, be able to benefit from added Vodafone business solutions such as Vodafone Mobile Broadband and BlackBerry from Vodafone. With the addition of the Chunghwa partnership in Taiwan, Vodafone is truly establishing a strong presence in Asia - building on our existing relationships with partners like SmarToneVodafone in Hong Kong, M1 in Singapore, Celcom in Malaysia, Dialog in Sri Lanka, dtac in Thailand, SoftBank in Japan, and Vodafone Fiji plus Vodafone’s existing operations in India, Australia and New Zealand. This is helping improve our roaming footprint in the Asia Pacific region, providing our customers with a greatly enhanced service. Richard Daly, CEO, Vodafone Partner Markets, commented: “Our agreement with Chunghwa, the leading operator in Taiwan, is a great opportunity for Vodafone to build its presence in this economically important Asian market. This partnership will deliver enhanced roaming capabilities for our respective customers, as well as realise significant benefits for enterprises in the region through the superior connectivity achievable through Vodafone’s business products.” Shyue-Ching Lu, Chairman of Chunghwa Telecom said, “Chunghwa’s cooperation with Vodafone today is good news for both Chunghwa and Vodafone customers as both brands can broaden their international market presence. We are very pleased to be able to provide our customers membership of the world’s largest mobile community. With this cooperation, we will be able to leverage the Vodafone network to extend our superior service quality and provide added support to the overseas operations of Taiwanese businesses. International roaming is only just the beginning of our cooperation with Vodafone. Looking forward, the cooperation will be extended to joint procurement and the sharing of world-class products and technologies. Through this partnership we will be able to better serve our market leading subscriber base and enable us to better support our corporate customers.”
14 December 2009
Saving Lives with "SMS for Life"
London, United Kingdom, 14 December 2009: A new solution developed by IBM, Novartis and Vodafone with the Roll Back Malaria Partnership, is helping to save lives using everyday technology to improve the availability of anti-malarial drugs in remote areas in Tanzania. Called "SMS for Life", the initiative uses a combination of mobile phones, SMS (Short Messaging Service) technologies and intuitive web sites to track and manage the supply of Artemisinin-based Combination Therapy (ACT) drugs and Quinine injectables, both of which are key to reducing the number of deaths from malaria.
The mosquito-borne disease causes nearly one million deaths in Africa each year, mostly among pregnant women and young children, and many people die because they simply lack quick access to vital medication. The concept of using text messaging to improve stock management of lifesaving medicines was developed by pharmaceutical company Novartis and a team of international students taking part in IBM's internship programme, Extreme Blue. The team came up with SMS for Life, as it relies on simple technology and fosters self-sufficiency. IBM was tasked with managing the overall project, and Vodafone was invited to develop and manage a system based on simple SMS messaging that would help ensure dispensaries did not run out of vital stock. After visits to clinics, hospitals and dispensaries across Tanzania, IBM, Novartis and Vodafone initiated a five month pilot of the SMS for Life solution, covering 135 villages and over a million people in different geographic locations across Tanzania. Vodafone, together with its technology partner MatsSoft, developed a system in which healthcare staff at each facility receive automated SMS messages, which prompt them to check the remaining stock of anti-malarial drugs each week. Using toll-free numbers, staff reply with an SMS to a central database system hosted in the United Kingdom, providing details of stock levels, and deliveries can be made before supplies run out at local health centres. “This is an example of a truly innovative solution helping solve a humanitarian problem,” says Peter Ward of IBM, SMS for Life Project Manager. "After spending time on the ground, we created a project plan, developed the application with Vodafone and Novartis and established the best way to deliver the pilot, working with the Tanzanian Ministry of Health. We expect other countries will also be able to benefit in the future.” "Vodafone has worked closely with IBM, Novartis and MatsSoft, to develop a simple, robust and innovative system that is able to deliver even in the most remote African communities,” said Dr. Dianne Sullivan, Scientific Adviser, Mobile Health, of Vodafone. “The SMS for Life solution shows the tremendous potential of mobile technology to deliver social good through lateral thinking by helping to ensure supplies of life-saving drugs." During the first few weeks of the pilot, the number of health facilities with stock-outs in one district alone, was reduced by over 75%. The early success of the SMS for Life pilot project has the Tanzanian authorities interested in implementing the solution across the rest of the country. Tanzania has around 5000 clinics, hospitals and dispensaries, but at any one time, as many as half could potentially be out of stock of anti-malarial drugs. "The SMS for Life program has already had a positive effect in Tanzania,” says Senior Health Officer with Ministry of Health and Social Welfare, Tanzania, Winfred Mwafongo. “I've seen district medical officers ordering urgent stock replacements for various health facilities. During a visit to 19 rural health facilities in one district alone, I saw huge improvements in their inventory management systems. I'm very impressed with the results so far and look forward to following the rest of the pilot through to completion."
"Collaboration is critical to tackle health problems of the developing world, and we are proud to be part of the SMS for Life partnership, a project that will reduce stock-outs, and ensure that mothers and their young children in Africa have access to life-saving anti-malarial medicines," says Silvio Gabriel, Executive Vice President and Head of the Malaria Initiatives at Novartis. Designed as a public and private partnership leveraging the skills and resources of several companies, SMS for Life could have far-reaching implications for existing health systems worldwide. Several other African states are already keen to introduce the project.
14 December 2009
Future Agenda, Sponsored by Vodafone, Publishes Initial Insights
The Future Agenda, sponsored by Vodafone, is a cross‐discipline programme connecting informed people from around the globe to address the greatest challenges of the next decade. The aim is to map out the major issues, identify and discuss potential solutions, and suggest the best ways forward in order to provide a platform for collective innovation at a higher level than has been achieved in the past. Today it has published some insights based on the outputs from a series of workshops and initial discussions. As the first global open foresight programme the Future Agenda has begun by identifying 16 of the most pressing issues to face society over the next 10 years, irrespective of location, industry or financial stability, and has invited experts in each area to publish an initial point of view for others to comment upon.
15 December 2009
Vodafone Positioned in the "Leaders" Quadrant of the Magic Quadrant for Pan-Western European Mobile Service Providers
Vodafone, the world’s leading international mobile communications group, today announced it has been positioned by Gartner, Inc. in the “Leaders” quadrant of the "Pan-Western European Mobile Service Providers" report.* The evaluation criteria used by Gartner was operators’ "Ability to Execute" and "Completeness of Vision" across 17 countries in Western Europe. "We are delighted with our positioning in the "Leaders” quadrant,” said Nick Jeffery, CEO of Vodafone Global Enterprise. “From my perspective, this is confirmation by Gartner of our expertise in meeting the communications needs of multi-national companies underlines the strength of our product and service offering. We now have nearly 600 multi-national corporate customers who have seen productivity gains, increased transparency in their management of
communications around the globe, and, importantly in these challenging times, are benefiting from our tailored approach to pricing and costs.” The Report says “there are two main aspects to enterprises’ interest in mobile services. Their main concern at present is to cut the cost of basic services such as voice telephony, messaging and data connectivity. Increasingly, as the economic situation improves and the focus shifts towards growth and innovation, they are also interested in sourcing mobile services and devices more effectively, and in using mobile communications as ‘business enablers’”.
05 January 2010
Google offers New Model for Consumers to buy a Mobile Phone
Vodafone is the first operator to be announced as bringing the new Google phone offer to Europe. The Google offer - subsidised Nexus One phone and contract - will be introduced soon in the UK, followed by other key markets in 2010.
26 January 2010
Vodafone Announces Largest Base of Paying Music Subscribers in Europe
Nearly 450,000 Vodafone customers have signed up for music subscription services since it signed digital rights management free MP3 music deals with all major labels in 2009 Over 2 million tracks currently available through the DRM-free library, will grow to 6 million in 2010
London, Tuesday 26th January, 2010: Vodafone Group today announced that nearly 450,000 Vodafone customers have signed up to its music subscription services since it signed DRM-free deals with all four major labels in 2009. This customer base gives Vodafone stewardship over the largest number of paying music subscribers in Europe. In the month of December 2009 over 100,000 customers signed up to one of a range of music services offered across the 8 largest Vodafone markets in Europe. Growth in customer subscription numbers is being driven both by great value monthly 10-track MP3 bundles as well as from ‘all you can eat’ (AYCE) unlimited access subscription services. MP3 files bought in bundles can be played on a wide range of computers and digital music players including iTunes and – most importantly for Vodafone’s customers – on both mobile and PC. Customers will typically get 10 tracks per month for around €5.
AYCE services are offered both as a stand-alone product as well as bundled with data tariffs. When bundled with data, customers can access the entire catalogue of over 2 million tracks for as little as €3 a month. Lee Epting, Director of Content at Vodafone Internet Services said “We are really excited by our customers’ reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles. We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry.” "Universal Music believes strongly in the future of music subscription services, and Vodafone is demonstrating leadership in this field. This year will put such offers to the test as never before, as consumers recognise their value, diversity and convenience," said Francis Keeling, VP Digital at Universal Music Group International. “Sony Music is pleased to be partnering with Vodafone, Europe’s largest mobile carrier, to provide its customers with a compelling premium digital music solution for their handsets and the PC. Vodafone’s users across the region are demonstrating that a growing number of consumers want innovative music offers that allow them to easily listen to their favourite songs by conveniently combining services and devices,” said Michael Paull, Executive Vice President, Global Digital Business at Sony Music Entertainment. Eric Daugan, Senior Vice President, Commercial Strategy, Warner Music Europe, said "These encouraging figures demonstrate the opportunities created when mobile companies and music labels are aligned in offering easy, instant access to content, in ways that cater for a variety of fan behaviour. We're delighted to be working with Vodafone to grow these services further, generating new connections between European audiences and Warner Music's remarkable roster of international and local talent."
02 February 2010
Vodafone 360 Opens Up To Apps Developers At Mobile World Congress
Vodafone today announced the next phase of its engagement with the international developer community following the launch of its €1m ‘Vodafone App Star’ prize fund to reward developers of the best app in Europe. Registration is now open to the Vodafone 360 Developer Conference, to be held at Mobile World Congress on Monday 15th February 2010. All developers who register now will also receive a free 4-day pass to Mobile World Congress. Mobile and web developers can audition their app at the show, where the winners will be rewarded with prizes including €1000, a Vodafone 360 Samsung H1 and other exciting smartphones. They will also automatically be entered into the Vodafone App Star competition with a further chance to win up to €100,000.
The Vodafone 360 Developer Conference will also host interactive discussions on developer topics with a range of industry experts, and provide useful tips on how to create and publish apps across Vodafone 360 devices. To highlight the cross-platform reach of its apps developer platform, Vodafone will also be the headline sponsor of the “App Planet” developer zone at Mobile World Congress. In just three months since the launch of Vodafone 360, over 7,000 apps have been made available for download from the Vodafone 360 Apps Shop across eight European markets. By March 2010 Vodafone expects to have shipped more than two million devices incorporating 50 different handsets that are capable of accessing the Vodafone 360 Apps Shop. This will provide the developer community with greater access to more customers. “The sheer volume of applications that have been submitted and approved to ship in our Vodafone 360 Apps Shop is testament to our continued commitment to open web standards,” said Lee Epting, Director of Content Services at Vodafone Group. “Whether it’s helping to reduce development time or increasing the breadth of handsets on our platform, we are trying to make it as easy and as lucrative as possible for developers to work with us and deliver the most relevant, local applications for customers across our markets.”
08 February 2010
Vodafone Wins Managed Mobile Services Contract with Oracle
Vodafone Global Enterprise has been appointed by Oracle to manage its mobile service needs in its Europe, Middle East and Africa (EMEA) region in a four-year deal Under the agreement, Vodafone Global Enterprise, the dedicated division of Vodafone that manages the communication needs of its largest Enterprise customers, will supply mobile services management, mobile voice and data services to over 16,000 Oracle employees in the European, Middle East and Africa region billed on a fixed-fee, per-user basis. For Oracle, the deal will offer the potential for significant savings as well as enhanced efficiencies, through Vodafone Global Enterprise’s managed services platform. Under the agreement, Oracle is set to achieve greater cost efficiencies, benefiting from the enhanced transparency offered from predictable flat rate fee structures for mobility and managed services. The flat rate fee structures have been designed to encourage worry-free mobile voice and data usage among employees to boost productivity, while ensuring that managers are able to accurately predict expenditure. Vodafone Global Enterprise will also combine and simplify the management of mobile services within the company to drive standardisation and provide enhanced levels of control.
“Vodafone Global Enterprise is committed to helping Oracle reduce their costs and simplify their processes,” said Nick Jeffery, CEO, Vodafone Global Enterprise. “As well as our revolutionary per user pricing model, Oracle will benefit from the tools and consultancy that we offer to improve efficiency in both their fixed and mobile communications.” “Oracle has been impressed by Vodafone Global Enterprise’s straight forward and transparent approach to pricing communications, and we anticipate this will deliver greater cost efficiencies,” said Carol Kelly, Vice President, Global Revenue and Procurement Operations, Oracle. “As well as greater convenience, we expect that this partnership will deliver enhanced services to our employees through Vodafone’s market leading solutions.”
15 February 2010
Mobile World Congress 2010 - Vodafone 360 update
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Vodafone demonstrates Android app for Vodafone People, a Vodafone 360 service New app allows full access to the Vodafone People service, including wireless syncing of contacts and aggregation of social network feeds, chat and email accounts Nearly 300,000 Vodafone 360 Samsung H1 and M1 phones sold since service launch Downloadable 360 services now available for 100 devices Hyves social networking site now integrated
London, Barcelona, Monday 15th February. Vodafone today announces the imminent availability of a Vodafone People app for Android phones. The Vodafone People app for Android, being demonstrated at the Vodafone Stand at Mobile World Congress in Barcelona, will soon be available for Android users of any network provider in the 8 initial Vodafone 360 launch countries to download to their phones from Google Marketplace. Users can then register with Vodafone 360 and begin taking advantage of Vodafone People, one of the suite of Vodafone 360 services, enabling them to automatically and wirelessly sync all their contacts from their phone and aggregate social network feeds, chat and email accounts into one single, connected address book. Vodafone 360’s ultimate goal is to be available as widely as possible, across multiple operating systems and devices and open to all customers, regardless of network operator. “Introducing an app for Android phones is a significant step forward, and we expect to announce the inclusion of additional platforms and devices in the near future,” commented Pieter Knook, Internet Services Director for Vodafone. “Today, the Vodafone People service is available on a hundred phones across five platforms, and to customers of any network. Registrations to the 360 service are increasing, running at a rate of four thousand a day in January,” said Knook. Nearly 300,000 Vodafone 360 H1 and Vodafone 360 M1 phones have been sold since the new Vodafone 360 service went on sale in November 2009. In Germany and the UK, the Vodafone 360 H1 and M1 devices were the best selling smartphones in the Christmas quarter. “We said that the launch of Vodafone 360 was the first step in the next phase of our mobile internet journey, to provide a range of services that give customers a great mobile internet
experience,” said Knook. “The two Vodafone 360 service software drops have added several enhancements and have made a number of inroads into the specific feedback we have received from our customers. Further software upgrades in the coming months will continue to add new features and functionality to the service,” he added. In the first three months of service, over 7,000 apps have been made available for download from the Vodafone 360 Apps Shop across the launch markets. By March 2010 Vodafone expects to have shipped more than two million devices incorporating 50 different handsets capable of accessing the Vodafone 360 Apps Shop.
15 February 2010
Vodafone, Verizon Wireless and nPhase announce strategic alliance to provide global M2M solutions
New Integrated Platform Offers Customers an Easy Way to Roll Out M2M Solutions across Europe and the US Barcelona - February 15, 2010. Vodafone, Verizon Wireless and nPhase, a Verizon Wireless/Qualcomm Joint Venture, today announced they are forming a strategic alliance aimed at accelerating the adoption of global machine-to-machine (M2M) deployments by simplifying the remote management and monitoring of devices spread across both European and US
The alliance is designed to deliver a simple and effective international management solution for the growing number of companies looking to use M2M wireless communications to enhance their customer service and create new service offerings in sectors including energy, healthcare, automotive telematics, consumer and commercial products. A good example of M2M technology in action is the growing use of smart meters in the utility industry, enabling firms to efficiently collect meter data and provide two-way data transmissions and tailored offers for their customers. The alliance members anticipate that this move will result in increased demand for M2M services on mobile networks across Europe and North America over the coming years. Globally, industry-wide operator revenues for wireless M2M were €3 billion ($4.3B USD) in 2008, and this is forecast to rise to €8.9 billion ($12.9B USD) in 2012, according to the telecom analyst firm Berg Insight, based in Sweden. The initiative will make it easier for Verizon Wireless and Vodafone customers to activate, monitor and pay for devices that are deployed across both European (on GSM) and US (on CDMA and GSM) networks. The alliance will also offer a single point of contact for provisioning devices that are connected to both Verizon Wireless and Vodafone networks. At the same time, it will enable firms to centrally manage and control the process of rolling out M2M devices across many countries. This will increase implementation speeds and reduce the cost, complexity and risk traditionally associated with deploying such projects. The alliance members will also work toward providing customers with a single invoice and a single point of contact for technical and other support.
The nPhase M2M services platform, which integrates with the Vodafone M2M global service platform, will provide customers with a range of online management tools giving them a single view of their international M2M estate with additional management capabilities in the pipeline. “M2M technology is playing an increasingly key role in helping firms to deliver more customized services to their customers, but the difficulties of managing devices on a global level was stopping the sector from realising its true potential,” said Erik Brenneis, Global Head of M2M, Vodafone. “Through this alliance, we are making it even easier for firms to roll out M2M technology to their customers, where ever they may be.” “This alliance combines the strength of our recently announced nPhase joint venture with Qualcomm with our long-standing global partner Vodafone,” said Tony Lewis, Vice President of Open Development for Verizon Wireless. “For our customers and for the marketplace, this means simplified management of devices globally across best-in-class networks in both the United States and Europe.” "The essence of this new alliance is to simplify the complex," said Steve Pazol, president of nPhase. 15 February 2010
Vodafone adds two pioneering ultra low cost handsets to own-brand device portfolio
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Vodafone announces the launch of the Vodafone 150, its most affordable ultra low cost handset to date Handsets intended for emerging markets where low cost devices have a significant positive social impact Vodafone 150 and Vodafone 250 handsets to launch in coming weeks in India and across Africa
16 February 2010
Vodafone empowers unbanked in South Africa
London, Barcelona – Tuesday 16 February, 2010. Vodafone announces that it is bringing MPESA, one of the world’s most successful mobile money transfer services, to South Africa, to be deployed by its subsidiary, Vodacom South Africa and its South African banking partner. With approximately 26 million people in South Africa without official bank accounts, M-PESA will enable millions of mobile phone subscribers who have access to a mobile phone, but do not have or have only limited access to a bank account, to send and receive money via their mobile phones. The M-PESA service was developed by Vodafone and has already been deployed by Safaricom in Kenya, Vodacom in Tanzania and Roshan in Afghanistan (branded M-Paisa). More than 11 million registered customers now rely on their mobile phones for money transfer, airtime top-up and bill payments.
“Mobile technology in Africa has already improved the lives of millions simply by allowing them to communicate far beyond their immediate surroundings,” said Cenk Serdar, Director of Mobile Payments at Vodafone Group. “It is now set to transform the way we send and receive cash. The successful take-up of M-PESA in Kenya has clearly demonstrated the demand for easily accessible, secure payment services particularly in emerging markets. “There are many benefits of using mobile phones for micro-transactions in a country like South Africa, where only 60% of people have a bank account in the formal sector, and yet the mobile penetration rate amongst the total adult population is more than 94%.” Research* shows that financial services are critical for economic development and inclusive financial services for the unbanked are essential for poverty reduction. Lack of access to banking services is forcing many to rely on a cash-based economy with little security.. Mobile technology can assist in enabling millions to take part and benefit from a more formal economy which will in turn drive economic development. Vodafone has long been committed to providing products and services which will benefit emerging economies where mobiles are used, valued and owned in ways that are very different from developed countries. Most recently Vodafone announced the release of the Vodafone 150 and Vodafone 250, ultra low cost handsets (ULCH) which will retail at under USD15 and are intended to give those on low incomes the opportunity to share in the benefits of mobile technology for the first time.
03 March 2010
Vodafone Global Enterprise Wins a Five Year Contract with Deutsche Post DHL in Asia Pacific
Vodafone Delivers a Pan-Regional Solution and Greater Cost Efficiencies Across Mobile Telecoms Estate Vodafone Global Enterprise, the dedicated division of Vodafone that manages the communication needs of its largest Enterprise customers, has won a five year contract to provide Deutsche Post DHL (DPDHL) with a Mobile voice and data solution across 15 countries in the Asia Pacific markets. Vodafone Global Enterprise will be simplifying the management of mobile telecoms within DPDHL in the region, through integrated management of costs and the provision of superior levels of control. DPDHL can now enjoy a highly competitive cost base for its Asia Pacific mobile communications needs, combined with spend reporting and optimisation services, ensuring simplicity of management. This significant deal confirms Vodafone Global Enterprise as a truly pan-Asian supplier. Vodafone Global Enterprise will be providing DPDHL’s Express, Supply Chain, Global Forwarding, Global Mail and Global Business Services Business Units with its Vodafone
Telecoms Management (VTM) platform, which delivers integrated processes for configuration, inventory and expense management. Additionally, Vodafone has built a full vendor management capability in Asia Pacific to deliver the agreed services, meaning DPDHL has to deal with the minimum vendor complexity, allowing DPDHL to focus on providing exceptional services to its customers. The contract will provide Vodafone Global Enterprise with a stronger foothold in the Asia Pacific market as a leading provider of telecommunications services to large enterprises. “We believe that Vodafone Global Enterprise has the leading Managed Mobility Services capability in the Asia Pacific region, which will simplify the management of our mobile voice and data estate,” says Ralf Weissbeck, Managing Director of IT Services at DPDHL. “Vodafone Global Enterprise also demonstrated its capability in delivering a truly regional mobile voice and data solution that enables us to manage our mobile estate through a single source.” “Mobile voice and data solutions are at the heart of large enterprises today,” says Vodafone Global Enterprise CEO, Nick Jeffery. “Vodafone Global Enterprise will be helping DPDHL manage its mobile costs and enjoy consistent service levels across its fast growing Asia Pacific business. Through Vodafone Global Enterprise’s footprint, we are able to offer solutions such as the one for DPDHL, not only in Europe, but everywhere our customers operate.”
11 March 2010
Wayfinder Media Statement
Vodafone has announced the proposed closure of its Wayfinder Systems AB subsidiary, headquartered in Malmo. The competitive environment for turn-by-turn navigation has changed significantly in the last six months as competitors have chosen to make this service free to customers. As a result, Vodafone is considering its options such as ceasing to offer its own turnby-turn navigation service. In the event it does, it will remain committed to working with partners to incorporate these and other location-based services into the broader Vodafone 360 suite.
12 March 2010
Vodafone Global Enterprise Wins a Five Year Contract to Provide Deutsche Post DHL with a Fully Managed Network
Vodafone Global Enterprise signs a significant agreement across emerging markets Vodafone Global Enterprise (VGE), the business in Vodafone that manages the communication needs of its largest Enterprise customers, today announced that it has won the contract to provide Deutsche Post DHL (DPDHL) with a fully managed MPLS* network in 67 countries, connecting
over 400 sites across Eastern Europe, Middle East and Africa. Specifically, Vodafone Global Enterprise will provide DPDHL with an international Wide Area Network (WAN) across the three regions and a domestic WAN in Sub-Saharan Africa. The solution enables DPDHL to provide improved tracking capabilities, allowing employees quicker and easier access to vital bespoke applications, as well as providing critical connectivity to DPDHL’s data centres in Czech Republic and Malaysia. Vodafone Global Enterprise consultants worked closely with DPDHL to understand its fixed data network requirements for the Express, Global Forwarding & Freight, and Supply Chain Business Units. Based on these requirements, Vodafone Global Enterprise will implement a fully integrated and managed network ensuring efficient and reliable connectivity. The fully managed MPLS network has been designed to provide DPDHL’s key business units with a resilient, agile and flexible telecoms service to support its growth and deliver greater cost efficiencies, while enhancing the user experience. As well as providing enhanced security and improved performance levels for business-critical applications, the solution demonstrates Vodafone’s ability to utilise its global capabilities to deliver to specific customer requirements. It also provides DPDHL with a platform on which to build further cost-effective, converged services. Vodafone Global Enterprise won the contract to provide the fully managed fixed data networks due to its international reach, its expertise in providing telecoms solutions across many countries with diverse operating requirements, and the broadening of its capabilities into the total communications space. Vodacom’s country businesses - Gateway Business Services and Vodacom Business South Africa - have combined with Vodafone Global Enterprise to provide complete connectivity and management between the international networks as well as comprehensive project management support throughout, ensuring that all regions benefit from its global reach and expertise. Gateway Business Services and Vodacom Business South Africa are operating divisions of Vodacom Group Limited, a Vodafone subsidiary. “With Vodafone’s MPLS solution DPDHL has access to streamlined and reliable telecoms services to improve both productivity and performance” says Ralf Weissbeck, Managing Director of IT Services at DPDHL. “Vodafone Global Enterprise will help us to deliver on these points by giving us a fully managed and converged next-generation network solution that greatly enhances service reliability and performance while effectively reducing costs.” “Leading businesses require solutions and services that give them peace of mind both in terms of delivering value as well as ensuring high quality of service,” said Vodafone Global Enterprise CEO, Nick Jeffery. “Vodafone Global Enterprise has worked closely with DPDHL to understand their business requirements so that we can offer them a solution that makes it easier and more cost effective to manage their communications in this fast-growing region. By managing their network needs, we enable them to continue to focus squarely on the business they know best.”
17 March 2010
Vodafone Donates $1 Million in Support of World Wide Web Foundation Initiatives
Grant to Fund Training of Entrepreneurs in Africa LONDON and BOSTON – March 17, 2010 – World Wide Web Foundation (Web Foundation), a nonprofit organization dedicated to advancing the Web to empower people, announced today that the world's leading mobile telecommunications company Vodafone Group, will donate $1 million toward projects that will train entrepreneurs in Africa to leverage the Web as a platform for delivering locally relevant content, applications and services. Some of the funding will also go to research what needs to be done to make the Web more accessible and valuable to people in developing economies. While only 25 percent of the world population uses the Web today, more than 70 percent of the world’s population has access to mobile or fixed communication devices capable of displaying Web content. In Africa, where the Internet penetration rate is approximately 6.8 percent, furthering Web access can create learning opportunities for local entrepreneurs and support the United Nations’ Millennium Development Goals to end poverty by 2015. Vodafone’s $1 million grant over a three year period is intended to help the Web Foundation understand the barriers to mobile Web access in Africa and support efforts to train social and economic entrepreneurs to create relevant Web content that is also accessible – even on simple mobile phones. “It is clear that the creation of the World Wide Web combined with the growing ubiquity of mobile technology presents us with a unique opportunity to drive positive change,” said Vittorio Colao, CEO Vodafone Group. “The work of the Foundation will help us understand how society is adapting to new technologies. We will use the insights to help shape the communications infrastructure of the future in order to give as many people as possible access to the benefits that the Web provides.” As part of its support, Vodafone invited the Web Foundation to join its research panel which looks into the Socio-Economic Impact of Mobile (SIM) in society. The current SIM project is exploring the impact of mobile broadband in emerging economies. The results are expected in autumn 2010. Vodafone has long been committed to providing products and services designed to benefit emerging economies where mobiles are used, valued and owned in ways that are very different from developed countries. For example Vodafone recently announced the release of ultra low cost handsets (ULCH) which will retail at under $15 and are intended to give those on low incomes the opportunity to share in the benefits of mobile technology for the first time.
“As a member of our Founders Circle, Vodafone strengthens our grass-roots initiatives to help people leverage the Web and improve the quality of their lives,” explained Steve Bratt, Chief Executive Officer of Web Foundation ”Vodafone's donation will also support our research efforts to understand the technical and social barriers to making the Web of real value to people.” Founded by the inventor of the Web, Sir Tim Berners-Lee, Web Foundation announced its first projects last November at the 2009 Internet Governance Forum in Sharm El Sheikh, Egypt. The Foundation’s work helps local communities and international organizations, such as CDI (Center for Digital Inclusion) and the Web Alliance for Re-greening in Africa (W4RA), design, implement and deploy mobile Web content to accelerate learning and economic progress in developing economies and urban areas. "In developing countries, mobile phones can be used to get online, but few people have access to the Web," said Berners-Lee, Founder of Web Foundation. "We want to understand how Web access mutually relates to health and economic development in the next few years." Internet Usage and Population Statistics provided by Internet World Stats are for September 30, 2009
30 March 2010
TDC and Vodafone Deepen their Longstanding Partnership
TDC and Vodafone today announced that they have extended their strategic Nordic Partnership to include Sweden and Norway, in addition to an existing agreement covering Denmark. Effective from April 1st 2010, the non-equity Partner Market agreement will allow both companies to better serve their respective customers within the Nordic region as well as internationally. Vodafone and TDC have had an agreement addressing the Danish market since 2001. Under the broader Partner Market agreement, TDC has exclusive access to a range of products, services and devices from Vodafone, promoted under a co-branding model, in three Nordic countries, as well as the acquisition of enterprise customers and improved network inter-working. "Our partnership with Vodafone will make life easier for our global oriented customers based in the Nordic region. The TDC/Vodafone product portfolio will now be available to all customers in Denmark, Norway and Sweden," said TDC Nordic Director Jens Munch-Hansen, who expects good results from a closer collaboration on product development between TDC and Vodafone. He continued: "Vodafone is the world's leading international mobile communications group and therefore I am pleased they have chosen TDC as a key partner in three Nordic countries. It underlines the strength of TDC and the high quality of our products and service in the Nordic business market.”
Richard Daly, CEO Partner Markets, Vodafone Group Plc, commented: "I am delighted that we have been able to extend our longstanding partnership with TDC in Denmark to cover both Sweden and Norway. We are well aware of the qualities of TDC across the region where they have an excellent network, high quality services and world class customer care. Vodafone's partnerships across the world are designed to give our travelling customers and business partners an assurance of quality, consistency and value for money. We can now leverage TDC's in-depth understanding of the Nordic market to further extend our international reach and to meet our customers’ increasingly global expectations."
07 April 2010
Vodafone to Bring the Benefits of the Internet to Many More People in Developing Markets
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Helping bridge the digital divide through combination of new technology, affordable handsets and low cost tariffs Bringing a mobile applications experience to millions of customers combined with fast internet browsing of the full internet Hugely beneficial for the millions of customers in emerging markets who do not have any other means of regular access to the internet.
Vodafone is seeking to bring the benefits of the internet to more people in developing markets through the launch of a customised version of the Opera Mini browser designed to run on lowcost handsets on 2G networks. The move aims to enable as many people as possible to experience the internet for the first time, and to enjoy the social advantages it can bring through the spread of email and commerce-based applications. Vodafone has worked alongside Opera Software to develop an enhanced version of Opera Mini 5 which is able to give a good internet experience on lower- to mid-tier handsets connected to second generation networks. Since the Opera Mini 5 browser can compress data by up to 90 percent, it requires less processing power on the handset and uses less network capacity, resulting in a richer internet experience in more challenging conditions. The Opera Mini 5 browser has been embedded in a range of 20 devices as well as being downloadable to over 250 GPRS supported handsets in Vodafone’s customer base. The move is backed by a string of highly affordable data tariffs designed to give worry-free browsing, with the aim of making a day’s data usage as affordable as possible. Vodafone is also creating an on-screen browsing experience that is designed to help someone who may have little experience of the internet. The on-screen experience will feature step-by-
step, simple instructions in local languages, with a strong emphasis on the use of intuitive icons to help those with lower levels of literacy. A range of Vodafone applications is also in development, most of them designed to deliver the most social benefits to users such as email, finding a job, buying and selling services and products, learning foreign languages, as well as getting access to global applications. The initiative is initially being rolled out in India, South Africa, Turkey, Tanzania and Egypt with other markets expected to follow in the near future. "Opera is all about bringing the best internet experience to anyone, anywhere." said Lars Boilesen, CEO Opera Software. "The internet is the great leveller, and working with Vodafone gives us the opportunity to help bridge the digital divide for millions more worldwide." Mobile technology is ideally suited to bringing internet connectivity to developing markets as it is easier to roll out than fixed technology in areas that are hard to reach.
08 April 2010
Vodafone 360 Shop Opens Doors to Developers through Jil.org Website
Developers able to create paid apps and distribute to Vodafone customers Vodafone today announces that developers can publish apps to the Vodafone 360 Shop through the JIL.org website. The announcement marks the next milestone in the progression of the Joint Innovation Lab (JIL) partnership, enabling developers to use open Web technologies to create, monetise and distribute apps to customers with JIL-enabled handsets. Through the JIL.org website developers can publish apps to selected Vodafone operating companies in Europe. Developers can choose to select from one, some or all of the selected markets for each app they publish. Vodafone offers developers a number of compelling features, including: • Clear pricing. Developers can select from 20 price points ranging from €0.49 to €9.99 (£.049 to £9.99 in the UK) and set separate prices for each Vodafone market. • Attractive revenue shares. A standard 70/30 revenue share is offered, as used by other mobile app stores. Developers will be paid monthly, approximately 60 days after the end of the month in which revenue was earned. Vodafone can pay developers in €, £ or $ with direct funds transferred into the developer’s bank account. • A transparent review process. Developers’ apps will be reviewed within 10 business days. Accepted apps immediately become available in the Vodafone 360 Shop for the local markets the developer has selected. • In-depth reporting. Reports available on JIL.org will let developers see how many downloads/ sales each app has had at each price point in each market. Both daily and monthly reports are available. For paid apps, there are additional monthly reports
In addition to giving developers a new revenue stream, Vodafone has launched http://developer.vodafone.com - a dedicated site providing them with information on the Vodafone 360 platform, including technical guidelines to consider when building a mobile app. “Through the JIL.org site, we are providing developers with simple upload methods, a transparent review process and greater insight thanks to enabled country-specific market and pricing information,” said Lee Epting, Director of Content Services at Vodafone Group. “Combined with our new dedicated developer.vodafone.com site, we can help developers quickly tailor their apps to local markets, making them more relevant and generating more downloads.”
12 April 2010
Vodafone to Bring Microsoft KIN Phone to Europe
Vodafone today announces that it will bring KIN, a new Windows Phone designed specifically for people who are actively navigating their social lives, exclusively to Europe in Autumn 2010. Initial launch markets will be Germany, Italy, Spain and the UK, with further markets to follow before the end of 2010. KIN is designed to be the ultimate social experience that blends the phone, online services and a browser based experience for viewing photos, videos, contacts and feeds from any computer. Features like the KIN Spot, Loop and Studio harness the power of social media to let people publish and share everything they love, with everyone they love. “Vodafone is delighted to further its partnership with Microsoft, bringing our customers Microsoft’s latest innovation – KIN,” said Patrick Chomet, Group Director of Terminals at Vodafone. “Mobile social networking is increasingly having strong appeal for our customers. KIN has a unique and intuitive way of engaging with the user, enabling them easily to share experiences and stay in touch with their friends. “Our aim is to provide our customers with the widest choice of attractive smartphones and the best-in-class experience of new services through Vodafone’s high-speed mobile broadband network. This announcement continues to deliver on our ambition to be the strongest provider of data-centric mobile experiences across platforms and operating systems,” Chomet concluded. “The new KIN phone brings together everything important to socially-connected people in a way that is completely natural for them,” said Robbie Bach, President of the Entertainment and
Devices division at Microsoft. “KIN phones, together with Vodafone’s outstanding coverage, will provide people in Europe with a great social experience on a mobile device.”
14 April 2010
Statement - Vodafone to Offer iPad Price Plans from End May
Vodafone today announced that it will offer dedicated iPad price plans for all models from the end of May in Australia, Germany, Italy, Spain and the UK. The iPad lets users browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch user interface.
22 April 2010
Vodafone Launches Vodafone Mobile Recording to Aid Compliance and Improve Risk Management in the Finance Sector
Vodafone Global Enterprise, the Vodafone business that delivers managed communication solutions and services to multinational enterprise customers, announces the launch of a new service to enable regulated financial firms to record all incoming and outgoing mobile calls and texts, as new regulations on compliance loom. The solution will significantly enhance governance, business continuity and risk management processes. The launch comes as the Financial Services Authority (FSA) in the UK reviews the need to record mobile phone calls and texts made by employees of regulated companies from business devices to improve governance procedures www.fsa.gov.uk/pubs/cp/cp10_07.pdf. The solution is called Vodafone Mobile Recording and enables regulated companies to record and archive mobile conversations, voicemails and text messages to protect against losses from disputes, support mobile working practices, and deliver improved compliance and risk management capabilities. It will be made available across Europe. Although financial companies commonly record calls on fixed lines as part of their regulatory requirements, mobile calls and texts have, until now, been exempt due to the technical complexity involved. Vodafone Mobile Recording provides a simple and cost effective way of recording relevant conversations, as users simply make or receive calls and send or receive text messages, in the same manner as they do today. The solution routes all inbound and outbound voice calls through the company’s existing in-house voice recording platforms, using a client application on the user’s handset, supported by resilient servers based on the customer’s premises. This enables managers to search both archived fixed and mobile calls on the same system. In this way, all recorded data is retained by the company within its own secure environment to protect confidentiality as well as employees’ privacy.
Additionally, the solution records all text message communications and Vodafone will look to enable the recording of other mobile communication formats as the solution evolves. “In the finance sector, employees are increasingly using mobile rather than fixed line handsets due to a significant rise in the adoption of flexible working practices. Factors such as the travel disruption caused by the volcanic ash have given this trend added momentum as workers stranded in remote locations seek to work to the same high standards of compliance and governance,” said Nick Jeffery, Chief Executive of Vodafone Global Enterprise. “The Vodafone Mobile Recording solution helps financial institutions to meet key compliance and risk management objectives and demonstrates Vodafone Global Enterprise’s commitment to innovation in this sector.” The Vodafone Mobile Recording solution is expected to help firms more speedily resolve any disputes arising from transactions performed while using mobile communications, and satisfy demands from regulators who are proposing to bring mobile communications under the same rules as fixed line communications.
26 April 2010
Statement - Nexus One from Google
Vodafone announces that it will start selling Nexus One from Google directly through its stores and online in the UK from 30 April and in Germany, Italy, the Netherlands, Spain and in France through SFR during May.
30 April 2010
Vodafone Builds On Own Brand Device Successes
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New to the range - the first ever Vodafone own-brand Android smartphone Launch of 3 new Opera Mini powered mobile internet devices Ultra low cost range to include handsets with integrated solar charger and QWERTY keyboard
As part of its regular own-brand portfolio refresh, Vodafone today announces eight new handsets designed to meet a range of customer needs and preferences – from ultra low cost, through fashion and design influenced, to competitively priced mobile internet devices with cutting-edge smartphone functionality. Patrick Chomet, Group Director of Terminals said, “Our aim is to offer our customers the best choice of compelling mobiles as well as the best-in-class experience of new services over Vodafone’s reliable network. This regular portfolio refresh ensures that we continue to deliver contemporary and relevant Vodafone branded devices to our customers across all our markets. “In February we launched the world’s cheapest handset. Today we are again breaking new ground. I’m proud to be announcing the ‘845’, Vodafone’s first own branded Android smartphone. It runs the very latest Android ‘Eclair’ software and shows our commitment and ability to take high-end trends and make them an affordable option for many.”
14 May 2010
Simon Murray to Retire from Vodafone Board
Vodafone Group Plc ("Vodafone") announces today that Simon Murray, a non-executive Director since July 2007, has notified the company of his intention to step down from Vodafone's Board after the company's annual general meeting ("AGM") on 27 July 2010. Therefore he will not be seeking re-election at the AGM and will retire from the Board at the conclusion of the AGM. Sir John Bond, Chairman of Vodafone, commented "Simon Murray's considerable knowledge of mobile telecommunications and his entrepreneurial spirit, coupled with his vast experience of the Asia-Pacific region, have been a great asset to the Board. We shall miss his wise counsel and extensive knowledge of the business world."
25 May 2010
Overall Winner of Vodafone Appstar Competition Announced
Vodafone today announced the winner of its Vodafone AppStar competition. FlickrShow was declared the best new app in Europe following a public vote. Pedro Campos, an independent mobile developer, has been awarded a prize of €75,000 – on top of the €25,000 local prize he picked up from the first round of the competition. Beating off competition from seven other country winners, FlickrShow was awarded the top prize for its innovation and the great user experience it offered. FlickrShow accesses Flickr in an unprecedented way, offering stunning slide slows and allowing you to search photos by keyword, username, colour and even by location using your phone’s GPS system. Find out more at www.youtube.com/watch?v=CXrZnI2jiFs Pedro, aged 26, only took up mobile app development nine months ago and was attracted to the Vodafone 360 platform due to its open web standards policy and its cross platform reach, which he felt offers an intelligent and developer-friendly approach to the market. Based in Porto, Portugal, he is planning on using his winnings to invest in a local Portuguese web development company, to expand its mobile section. Pedro said: “Winning the final stage of the Vodafone App Star competition is brilliant news. I made sure my app was not only easy to use but could help people in their everyday lives and it’s great to see that it’s been so well received by customers across Europe. Competitions like this really give developers a chance to shine and I’m grateful to the team at Vodafone for all their support. I’m looking forward to developing more apps for Vodafone 360 in the future.”
Second place in the competition was awarded to a group of Italian students from Politecnico di Milano, for their travel app, Cool Traveling. Raffaele Bisogno, Marco Cavone, Tommaso De Pace and Stefano Francavilla, who are currently studying for a Masters in Computer Science, will now receive a further €25,000, taking their total prize winnings from the Vodafone AppStar competition to €50,000. Cool Traveling lets you plan a trip around Italy in a simple and cost effective way providing information on a range of travel services such as train and plane tickets, weather forecasts and accommodation guides.
01 June 2010
Vodafone and Telecom Egypt (the "Parties") announce that discussions concerning the ownership structure of Vodafone Egypt ("VFE") have concluded. The Parties have agreed that it is in the best interest of VFE that the current ownership structure should remain in place. The Parties remain committed to working together to ensure the ongoing success of VFE.
15 June 2010
Vodafone Launches 360 Shop for Android
Developers able to create and distribute apps tailored to Android handsets Vodafone today announced that it is to extend the reach of the Vodafone 360 services with the launch of a 360 Shop for Android. The announcement highlights Vodafone’s commitment to bringing the 360 Shop to popular, market-leading handsets and, in so doing, offering developers a highly attractive native or cross-platform proposition. The 360 Shop on Android has been designed specifically to ensure that customers can easily search for and browse the applications most suited to their needs and interests. This is achieved through a sophisticated personalised recommendations tool and dynamically changing promotional areas such as best rated, top downloads, categories and filtered lists. Feature content promotions will be run by local market editorial experts to further showcase locally relevant apps. All paid-for content is charged to the customer through operator billing, with funds regularly transferred into the developer’s bank account, making it simple for developers to keep track of revenue. Through the 360 Shop on Android, Vodafone is giving apps developers the ability to publish either JIL or native Android apps in the 360 Shop. Developers can also take advantage of existing Vodafone features such as clear pricing, a transparent review process and in-depth reporting. “Developers want to know that their app will be seen by consumers, and the 360 Shop on Android has been designed to maximise opportunities for content promotion,” said Lee Epting, Director of Content Services at Vodafone Group. “Initial data is showing that up to a third of the catalogue gets exposed in a single day. This is a market-leading approach which will allow both customers and developers to get great value out of the 360 Shop.”
Tailored for the Android operating system and directly accessible from the handset home screen, the 360 Shop on Android will launch this summer on the HTC Wildfire and Sony Ericsson Xperia X10 Mini Pro. The 360 Shop is a single destination for all digital content, integrating music, video, ringtones and apps, ensuring it will continue to serve the millions of existing Vodafone live! customers. Furthermore, the handsets will come with 360 Music services embedded and Vodafone People soon available as a download. To date, over 8,500 apps have been published to the 360 Shop. Eight European markets range over 100 different handsets capable of accessing the Vodafone 360 services. With further handsets due to launch throughout the year with the 360 Shop pre-loaded, Vodafone 360 will continue to provide the developer community with greater access to more customers.
15 July 2010
Vodafone Demonstrates Commitment to Open Source Innovation
Vodafone Group will make its location based services software open source on http://oss.wayfinder.com. The code will be made available on github. The aim is to offer other organisations the opportunity to use a code base which has been developed over the past decade so that they can build new and innovative navigation products which widen choice for consumers. "Given our decision to stop developing turn by turn location based services as part of our core business, it seemed an obvious choice to make the code we own open source” said Pieter Knook, Director of Internet Services at Vodafone Group. "We look forward to seeing its continued use in all sorts of different applications in the future." In addition to making the software open source and in recognition of the specific needs of the blind and partially sighted community Wayfinder Systems will offer all Wayfinder Access subscribers a fixed refund on their existing service. Further details are available on http://access.wayfinder.com. Product developers are supportive of the decision. “At Code Factory we welcome this Vodafone initiative and we are willing to add new products to our accessible navigation software product line. Mobile Geo, our GPS solution for Windows Mobile has become a world reference among the blind community and we are now ready to start new GPS projects”, explained Eduard Sanchez, Code Factory’s CEO.