You are on page 1of 22

Re

Place Your Screen Here

Bringing Live Online 2-Way Interactive Classes to your home

For fitness, music, dance and more


Facts

Health & Fitness Clubs - $87 Billion Dollar Industry


Source: Statista.com

Music and Dance Learning ~ $30 Billion Dollar Industry


Source: Charlie Blevins, Founder - LessonShark

Travel time is 40-60% of the total time spent


Source: Brandon Hall study

Online Classes cost around 10-20% lesser


Source: Study by TakeLessons.com

95% drop-out rate in online courses


Source: Bloomberg
Current Scenario

Brick & Mortar In-Home


Classes Classes

Existing
Online Solutions
The Problem

Travel Hassle
Brick & Mortar Student In-Home Expensive
&
Classes Classes
Expensive

Lack of Feedback Existing


& Online Solutions Expensive
Motivation
The Problem

Lesser Earnings Travel Hassle


Brick & Mortar Instructor In-Home
& &
Classes Classes
Travel Hassle Limited Customer

Expensive Content Creation Existing Limited Customers


& Online Solutions
Low Retention
Our Solution
An online platform where anyone can take live interactive group
classes for non-academic disciplines offered by top notch instructors

Learn non academic skills


over Live Video Conferencing

Re
Learn from Vetted Top notch
instructors
Place Your Screen Here

Learn and collaborate with


peers
Market Size
Serviceable Available Market
Yearly gross search volume for
Health & Fitness, Music, Dance &
Arts & Crafts Classes

2 Billion+
500M+
10M+

Total Addressable Market Share of Market


Age Group: 8-14 & 18-30 2% of Serviceable Available
Market by 2021
Market Validation

Na Oh

1.6M+ 40,000+
Lessons taught on Instructors for non-academic
Takelessons disciplines listed on UrbanPro
Business Model
Business Model

We take 40% of revenue from each instructor-student


transaction

10 Million $16 $160 Million

Number of learners Average Fee Revenue


Enrollments in a year Revenue/year
$40 = Average Ticket Size
by 2021 by 2021
Our Product
Website
1 View all Classes 2 Enroll for your class

Re Re

Place Your Screen Place Your Screen


Here 3 Take class Here

Re

Place Your Screen


Here
Go-To-Market Strategy
Go-To-Market Strategy
Phase 1 (6 months) Phase 2 (6 months) Phase 3 (1 Year)

July 16 - Jan 17 - June 17 -


Jan 17 June 17 June 18

Health & Fitness Health & Fitness; Music Health & Fitness; Music (Guitar), Dance
(Guitar) (Bollywood Dance)

B2B Corporates Health & Fitness: B2B Health & Fitness: B2B
Bangalore Music: B2C Music: B2C
Dance: B2C
200 customers 1200 Customers
6800 Customers
Product-Market Fit for
Product-Market Fit Music Product-Market Fit for Dance

Revenue: Rs.9 lakhs Revenue Phase 2: 54 lakhs Revenue Phase 3: Rs.3 crore

Cum. Revenue: Rs.63 lakhs Cum. Revenue: Rs.3.63 Crore


Competitive Landscape
Competitive Landscape
Interactivity
High

Cost
Low High

Low
Achievements
Achievements! In just over 2 months!

Revenue: Rs.12,000/- Courses Live: 1

Batches Live: 1 Students Enrolled: 8

B2B Deals Closed: 3


Tied up With B2B Deals Lined Up: 3
Work Advantage, Alma Mapper
Our Team
Our Team

Mridula Chhetri Rahul Adhikari Prakash Kumar


Chief Executive Officer Chief Product Officer Chief Technology Officer
Chief Category Officer

12+ Years of BD Experience in IIT Roorkee Gold-Medalist & Multiple-time National-Level


the likes of IBM & Nestaway built businesses in Ed-Tech and Hackathon Winner and led
E-Commerce sectors technical teams in 2 startups
Our Team

Sandeep Tampi Mrinal Shanbhag Seema


Chief Strategy Officer Chief Operating Officer Senior BD Manager

Lead teams in 3D printing 12+ Years of Core Operations & MBA from Punjab University
startups and former Researcher finance experience in the likes having BD experience in the
in a key project for the Indian of IBM & HSBC likes of Nestaway & SBI
Navy
Thank You

Team