Roberta Leone - Mini Branding Plan - Index (ENG)

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Alessandra Colucci
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CLIENT: Roberta Leone [stylist] COMMISSIONED BY: Bernabei Consulting PERIOD: May 2017 BRIEF: launch of a women's clothing line with fully handmade manufacturing TASK: brand analysis; definition of target, competitive advantage, brand values and business approach; naming creation; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market. MY ROLE: strategic planner, content manager

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Roberta Leone - mini Branding Plan - Index [ENG]

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Description:

CLIENT: Roberta Leone [stylist] COMMISSIONED BY: Bernabei Consulting PERIOD: May 2017 BRIEF: launch of a women's clothing line with fully handmade manufacturing TASK: brand analysis; definition of target, competitive advantage, brand values and business approach; naming creation; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market. MY ROLE: strategic planner, content manager

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Flag for inappropriate content
71 views2 pages

Roberta Leone - Mini Branding Plan - Index (ENG)

Original Title:

Roberta Leone - mini Branding Plan - Index [ENG]

Uploaded by

Alessandra Colucci

Description:

CLIENT: Roberta Leone [stylist] COMMISSIONED BY: Bernabei Consulting PERIOD: May 2017 BRIEF: launch of a women's clothing line with fully handmade manufacturing TASK: brand analysis; definition of target, competitive advantage, brand values and business approach; naming creation; strategic ideas to gain visibility online and offline, developing partnerships and launching the business on the market. MY ROLE: strategic planner, content manager

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Flag for inappropriate content
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ROBERTA LEONE [mini branding plan]

Alessandra Colucci
Brand Care consultant
alessandracolucci.com

ale@brandcareonline.com
ROBERTA LEONE [mini branding plan]
INDEX
BACKGROUND 003
TARGET 005
NAMING 006
STRATEGIES 008
TRADEMARK 008
BUSINESS CARD 008
ONLINE PLACEMENT 010
PARTNERSHIP LAUNCH CAMPAIGN 011

CONTACTS 012

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