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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

BACHELOR OF QUANTITY SURVEYING (HONOURS)

Construction Supply Chain Management


(QSB 2433 / MGT 60803)
Assignment (Individual Assignment)

Total percentage: 50%

Deadline: 12pm, 31st May 2017 (Wednesday)

You own and operate a company TU Property Development, in which your company has
the scale similar to Ecoworld. TU Property Developments land bank includes a piece of land
at 10 acre beside One Utama Shopping Mall.

Derive market segmentation for this project and hence suggest the best product best fit to
this piece of land. Upon necessary, please list out the assumptions of this scenario.

Suggested Format:

Introduction Company background

Market Segmentation

Assessment of market opportunities / Value advantages

Sector & Segment (example)

- Marital Status

- Household size

- Income

Proposed project details (data analysis, charts, photos) and Marketing strategies

Constraints and future development

Conclusion

Appendices

References