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Bachelor of Quantity Surveying (Honours)

Management Science [MGT 60203]

Group Assignment March 2017

Group Member : Ng Chuan Kai 0323738

: Loh Wen Jun 0323551
: Tan Vin Nie 0323706
: Tey Cheng Fern 0323912
: Tham Kai Loon 0323593

Lecturer : Ms. Tay Shir Men

Submission Date : 6th July 2017 ( Week 13)

No. Topic Page

1. Company Profile 1

2. Vision, mission and core value 1-2

3. Long term, Mid-tern and short term goals 3

4. Strategies planing 4-5

5. Swot analysis 6

6. Organizational structure 7

7. Organizational chart 8

8. Organizational cultural 9

9. Job scope/responsibilities for each position 10-15

10. Types of interview method 16-17

11. Selection criteria for hiring employees 17-18

12. Interview activities 19-21

13. Interview process 22-23

14. Advantages and disadvantages of interview process 24-25

15. Information Technology 26

16. How Our Company Utilise Information Technology 26-29

17. Information Management Skill 30

18. How Our Company Utilise Information Management Skill 30-32

19. Competitive Advantages of IT And IMS 33

20. Company Competitive Advantage 34

21. Sustainable Competitive Advantage In This Industry 35

Company Profile
Our company is a construction company which is more on providing design and
engineering construction company .This company is founded by 5 founder with a start
up capital of RM 1 million. All of the founder have at least 10 years of experience
working in construction industry. Our company name is DEVELECO COMPANY
which also stands for eco-friendly and developer company. Our company is focusing
in green technology in order to conserve our mother nature. We ensure a safe, clean
and healthy living environment provided to our customers. As we are a newly start up
company, we are aiming to develop into a company that provide various services.

To be one of Malaysias premier developing, design,engineering, construction, and
project management organization by achieving extraordinary results for our customers,
building satisfying careers for our people, and earning a fair return on the value we

Mission statement
Innovating to achieve the highest standards of quality and excellence with
continuous improvement. We are passionate about excellence and doing our
work right the first time.
Building sustainable and friendly relationship between business partners and
customers. We deliver values and trusts to clients with candor, respect and
Be a dynamic team, who safely, profitably and sustainably delivers
best-in-class integrated services, products and solutions to meet our
customers needs.
Emphasizing on green technology in order to conserve our mother nature. We
ensure a safe, clean and healthy living environment provided to our customers.
Core values
Passion. We are passionate to satisfy the customer needs through luxury
accommodation and well-equipped facilities.
Quality. We emphasize on superior quality of materials and services. Our
reputation depends on our delivered value in the eyes of every customer and
People. We inspire each other with important work full of purpose,
challenging development opportunities, and rewarding careers. We motivate
employees to work in a dynamic and systematic team.
Culture. We actively build a diverse, inclusive, and collaborative work
environment where all views are welcomed, openness is encouraged, and
teamwork and merit are cornerstones.
Relationships. We build positive, long-term relationships with our customers,
joint-venture partners, subcontractors, suppliers, and colleagues that are built
on trust, respect, and collaboration.
Sustainability. We improve the quality of life in communities where we work
by respecting local cultures, engaging local people, and conserving the
Long term goals
Become one of the worlds premier construction company which has
numerous projects around the world
Build a long-term relationship between clients and receive at least 90 percent
positive customer feedback regarding the service provided
80 percent of the employees are highly skilled construction professionals with
wide experiences and extraordinary innovation

Midterm goals
Obtain recognition within the nation as a trust-worthy construction company
Receive large amount of supports and popularities from the clients within
local and international
Invest advanced technology and software such as CAD, BIM and REVIT to
increase the efficiency of works
Provide training program for the employees to learn new skills and knowledge
about green technology and modern software

Short term goals

Able to maintain competitive advantage among the competitors and gain small
reputation in the construction industry
Receive positive feedback from the clients due to the satisfaction with our
products and services
Attract and retain talented employees who have wide experiences and
knowledge in construction industry
Stabilize financial system by employing skilled financial leaders to manage
cash flow and generate revenue
Strategic Planning
In our first month of developing a new construction company, strategic
planning is very important in enhancing the competitive position and overall
performance of the organization in the long term. The purposes are to develop and
maintain a competitive advantage within the industries to compete. First and foremost,
we start to clarify our vision and mission statement. All the members of a newly
formed executive team should work together for few months in order for them to
know and understand our companys vision. Communication between managers and
employees are important in order to structure the organization system. Top and
middle managers should translate a generic vision into a strategy that is understood
and can be communicated. This process helps build consensus and commitment to the

After starting up for 3 months, the top three levels of management are brought
together to learn about and discuss the new strategy. Since our company is newly
formed, investigation and analysis of the current market and environment can be a
fundamental decision to know the factor and element that most directly affect
companys option and opportunity. SWOT analysis are the most significant process to
determine the companys direction and potential opportunity. After finding out those
relevant information, top management starts to plan and develop strategies with
detailed operational planning and a structured follow-up process including a strategic
5 year schedule. Meeting with different layers of management is required in order to
generate, evaluate and choose the most alternative and efficient strategies.

After strategic formulation, we start to implement the strategies. Since we

have found our common targets, we start to develop business and project. All the
members from different department should look at every process and aware of any
changes that may happen during the ongoing process. Managers have to assign
responsibility of specific tasks or processes to specific individuals or groups. In this
stage, a sustainable and friendly relationship between customers, employees, suppliers
and contractors are the main factor to keep our business growing. Therefore, top three
management should always deliver trust and values with our business partners and
After accomplishing the strategies, top three layers of management will meet
together to measure and evaluate the overall performance of the business. We will
analyse the critical aspects of a contracting business including a company overview,
technology systems, safety, future goals, talent, financial structure, project
management team and market development. This stage allows us to more fully
understand our approaches and what insights we are able to offer. Changes and
modification can be developed to increase the effectiveness of the strategies. Lastly,
we will refine our vision. It is to ensure that we are not deviated from our vision and
mission statement.
SWOT Analysis
Strength Weakness

High experiences: The founder have 10 years Weak financial position: Since we are newly
of working experience in the construction formed company, we do not have strong
industry and found a new company. capital base.

Modern technology: We apply advanced Uncoordinated workers: Our workers are

construction technologies and high quality of less capability to adjust to the new working
building materials. environment.

Opportunity Threat

Economic stability and sustainability in Competitor market: The number of

development: The demand of housing, competitors in construction industry are
infrastructure and superstructure needs are increasing intensively. It is hard for a newly
still increasing. formed company to compete with big
organization such as Ecoworld, IJM and
High awareness in increasing energy Sunway Group.
efficiency, environmental pollution
prevention and workplace safety Lack knowledge of modern technology in
improvements: We apply green technology labour market: Most of the employees lack
in our construction development which leads knowledge and information about green
to fulfill the requirement of protecting the technology, which may cause additional cost
environment. to develop a training program for them.
Organizational Structure

Our company established a functional type structure with division of various

department. The general manager is positioned directly under the board of director.
The general manager is divided into various department so that manager in each
department can report directly to the general manager. By forming organization
structure and the division of work, it will be easier for organization to communicate
among each other. Besides, forming an organization structure could determine the
performance of the employees and maintain the responsibility for the productivity in
the organization.

The usage of functional structure is due to the size and number of people in our
company. Furthermore, the hierarchy is a clear and directing top-down
communication. Each employee just has to report to the head of each department.
Thus, they do not need to report to managers in another department. In each
department, there will be their own managers responsible for the performance of the
task. Hence, this will enhance the organizations performance and efficiency.

Our organization is separated into 4 main structure, that is project manager, engineer
manager, HR director and financial director. These 4 department is control by the
general manager. Each department is responsible for setting strategies which is
consistent with the plans of general manager.
Organizational Chart
Organizational Culture

We want to promote a strong cultural relationship among employees in the

organization. We intend to satisfy our employee by providing a comfortable
environment for their workplace as we believe through this approach, it will improve
the work productivity in the organization. To achieve this, we provide an open space
by designing a free platform without restriction in the office. This open space will
allow employees to socialize among each other during the non-working time.

By providing a comfortable environment encourage employees to increase their

productivity of their work and increase the level of efficiency. This open space area
allows employee to make decision through discussion and ideas. Besides, we want to
achieve the efficiency of work through group efforts. By encouraging group efforts,
each team can check on the progress of others frequently to ensure that every
employee is on the right path.

Our company also have an open communication culture to develop a more productive
work environment and a positive workplace. Thus, it will lead to employee producing
higher efficiency of work and higher productivity in the company. Besides, we
provide system of rewards and punishments to evaluate their work performance. By
rewarding employee gives them more motivation in doing their works but punishment
for those who didnt fulfil the work.

Lastly, organization culture is important in the productivity of the employees and will
affect their performance. So, creating a positive culture environment in an
organization is essential to increasing the work productivity and efficiently. By
developing these organization culture, it will be easier for the organization to achieve
our mission and vision and expected goals.
Job scope/responsibilities for each position
Top Managers role

As a top management, we plan to focus on the strategic planning and analysis

for our company. We develop the organizations goal and try to think of possibilities
of achieving our target. Besides, our role that is setting the company policies to
motivate employees to work more efficiently. We also identify the resources needed
and take action to achieve the organizations objectives. By making decision on the
lands that we need to purchase to develop it and how we add value to the land with
our limited capital. Besides, we also monitor the activities that are developing and
progressing by the middle management based on our goals.

We also create and develop a suitable organization structure for our company to
achieve a strong work team. As the board of director of the company, our role is to
build and enhance the relationships and communication with project managers,
contractors, client and etc. We also believe that creating a strong interaction and
linking within the industry will be more helpful for our company in our future project.
Besides, we also want to make sure that our company culture would benefits the
employees motivation and improve their work productivity. Because we believe
employees are the major asset in terms of the performance and contribution to our

Lastly, we are responsible on thinking the future and direction of the company. We
spend most of the time planning and leading to achieve the goals. Our main focus is
on conceptual skills and human skills.
Middle managers role

As for the middle manager which is general manager is focus on setting the
objectives which are consistent with the goals of top management and translate them
into specific goals and coordinate plans for the lower management to implement.
Besides, our general manager will be responsible to coordinate activities to each
department. Our general manager will distribute the task need to be done to different
department. For example, as our company need an accountant to calculate the amount
of expenses in the office, thus the general manager will pass this role to the financial
department to handle it.

As a general manager, he is responsible for coordinating and requesting resources and

the allocation of these resources. He will make sure that the resources of the company
are used effectively. The general manager decide on how much cost is needed for the
financial department to calculate the expenses of the company to decide whether the
expenses is exceeded the expected range. Besides that, our general manager also
gathers information of past performance to compare with the current performance to
determine whether the organization has reached the standard. With these information,
they can make analysis and determine if a change is needed or not in the performance
to meet our company goals.

Lastly, our general manager like the top management is also responsible in creating a
good communication networks within the company to make sure that every
department is well organized. As a general manager of our company, human skills
and conceptual skills are important to monitor the organizations progress and also
leads our departments.
First-line managers role

First-line managers is directly responsible for the production of goods or services.

They are responsible for the performance of employees and also the head in each
department. They set short-term goals and divide tasks to employees. Besides that,
first-line manager also monitors the process of carrying out tasks to make sure that the
goals set are achievable. They focused more on the technical skills expertise to do
their jobs more efficiently, however human skills are also needed by these managers
to lead their employees.

Project team
A project team is a group of fields worked together in the construction industry and
they are responsible for planning and work on each phase of project. The project
teams consist of project managers, architects, quantity surveyor, engineer and etc.
They are commonly responsible for the communication of important update on
information at different stages in the development, carrying and ongoing during the
commitment of the project.

Roles of project team:

Contributing to overall project objectives

Completing individual deliverables
Providing expertise
Working with users to establish and meet business needs
Documenting the process
Financial manager department
The financial manager consists of accountant which is the group responsible for
monitoring the companys profitability, while controlling expenditures and
obligations (including operating expenses, debt, payroll), receipting and depositing all
revenues. The accounting team also manages the investment of all moneys, provide
accounting for all assets and capital project expenditures and internal and external
reporting. They are also responsible for the salary that will be held to the employees.
The head of financial department focus mainly on the performance of members to
ensure the operation runs efficiently.

Human resources department

The human resources department is the most crucial department that the company
hires the right people to manage the employees and how we increase their values and
motivations in the company. We look for employees that can work on our companys
culture and goals and are willing to be in the team. The human resources department
consists of personnel, insurance and office management. These teams are developed
to enhance the work performance of each employees. Besides, they conduct training
and orientation to employees to ensure that they are well aware of the companys
culture and it will benefit our employees performance in the future of the company.

Engineer manager department

The engineer manager department are responsible for leading and supervising a team
of engineers as they develop investigations and create solutions to technical issues.
The engineer manager department consists of site engineer, structural engineer and
planning engineer. They supervise and lead engineers, scientists and technicians who
design machinery, plan and develop civil projects, production and quality control.
Besides that, engineer manager department also focus on coordinating production,
operations, quality assurance, or maintenance in industrial plants. They come together
in teams to discuss and lay out on project specifications and write performance
reviews to solve internal issues of a project. Thus, hiring, train, and mentor employees
are also important to ensure that the company performance work well.
Project manager department
The project manager department is responsible for delivering the project, with
authority and responsibility from the Project Board to run the project on a day-to-day
basis. The project manager department consists of site engineer, surveyor and safety
manager. Their role is to ensure that the team can achieve the goals. Besides, the
project manager team also manage the production of the required deliverable,
planning and monitoring the project. They adopt any delegation and use of project
assurance roles within agreed reporting structure. They hold a lot of roles and duties.
They prepare and maintain project, stage and exception plans as required. The project
manager team has to coordinate with the general manager frequently to ensure that the
company resources are adopted in the project activities. They also have to monitor the
construction progress to ensure that the quality standards are met.

Design manager department

The design manager department is mostly important role during the running in a
project. They are mainly involving in designing the building in different stages. The
design manager team consist of architect, interior designer, landscape designer and
specialist designer. Their role is to ensure that the design phases meet the requirement
by the clients. Besides that, design team involves preparing or modifying designs for
construction projects. They are responsible for designs include drawings, design
details, specifications and design calculations. When preparing or modifying designs,
they must take account of any pre-construction information provided by the client.
They provide design information to the client and principal to help them comply with
their duties, such as ensuring a construction phase plan is prepared with the approved
design. They also communicate, cooperate and coordinate with any other so that all
designs are compatible and ensure health and safety during the project.
Information technology department
The information technology manager department is responsible for operating and
controlling systems and software that uses information technology in the construction
project. The information technology department consist of chief information officer,
chief technology officer, IT director and system administrator. During the
construction phases and the lifecycle of a building, the information technology team is
responsible for managing the large amount of information contributed to the
construction project. Besides, they enable task control, data integration, material and
resource control and communication between the company and the suppliers. They
also operate software applications such as CAD, BIM or Cost X which is mainly used
to measure and calculate the quantities and cost that derived from the project.
Why need to have interview?
Interview is a formal discussion between employers and applicants or candidates
which typically in person in which information is exchanged with the intention of
establishing the applicants suitability for a position.

Types of interview method

Various interview methods can be classified into 4 types which are traditional
interviews, phone interview, second interview and also panel interview.
Traditional interview is the most common form of interview. It includes face to
face conversation with the candidate and interviewer. It is not stressful and hectic
as panel interview but candidates still feel pressured to make a good impression
to the interviewer. Candidates should try to make a statement to the interviewer
and make the interviewer feels why he or she is the most suitable person for the
position. Try to state various facts and achievements and no bluffing. Describe
what is only present in the resume itself and do not add anything more

Phone interview defeats the whole idea of interviews. This method very much
contradictory to the normal style of interview. Interviewer checks on the verbal
abilities and soft skill abilities of the candidate. They should express enthusiasm
and excitement through voice modulation. Additionally, candidates are advised to
have a pen and paper to note down various points, questions and answers and
keep track of the thought process.

Second interview can be considers as a good sign to candidates and it can be due
to many reasons. The first reason could be candidates performance in the first
interview was satisfactory but interviewer is getting time to select between you
and fellow candidates to finalise the shortlisted candidates or another reason is
candidate made an overall excellent impression to the employer and this could
raise more questions about candidate and the employer wants to clarify before
hiring the person. Regardless of what reason could be, this method of interview
considered as a great opportunity to showcase your skills and prove that you are
the right person for the job.

Panel interview are the most stressful type of interviews. Candidates should make
a steady eye contact with the person asking the question and be confident as
possible while answering the question. Remember that do not solely fix your gaze
onto a single person during the interview process as it will create bad impression
for the rest of panellists.

Selection Criteria for hiring employees

The standards used in screening applicants before an interview is selection criteria.
Each job has different selection criteria need to fulfil they are set by employer used to
determine the best-qualified candidates from among all the candidates who have met
the minimum requirement qualifications for the particular position. Examples of
selection criteria used in an interview for Quantity Surveyor are:
Candidates must have Bachelors degree of ALL disciplines from university
accredited with RICS, BQSM and CIOB with a minimum of CGPA 3.0 or

Candidates must have minimum working experience less than 2 years. Fresh
graduates are welcome to apply.

Applicants must have good communication skill and proficient in spoken and
written in Chinese and English.

Candidates must major in Quantity Surveying, Construction Management,

Tendering and Property Evaluation.

Candidates must have positive working attitude, able to co-operate with others in
work, responsibility and being independent.

Advanced in BIM, Glodon, AutoCad and others related software will be an

advantage in the interview.
All criteria are measured by applying documents such as resume, work sample,
writing sample and so forth. Those criteria for newbies normally focused on the
quality and quantity of education, experience, knowledge and other skills that each
applicant possesses. While the criteria for those who have few years working
experience will more focused on their experiences that may be unique to the particular
job and the particular department rather than more general minimum qualifications
that are used for the university as a whole. After the interview, interviewers can rate
candidates by using rate code that will be assigned as a 1-5 scale:

Scale 1 Does not meet qualifications.

Scale 2 Demonstrates less than average qualifications.
Scale 3 Demonstrates average level of qualifications.
Scale 4 Demonstrates above average level of qualifications.
Scale 5 Exceed level of qualifications required.

The best-qualified candidate will be selected after having interview and the
comparison to each other.
Interview Activities
The reason we held an interview session for the employees is to analyse their true
potential and their personalities through some Q&A session but not all the
personalities can be found out just by a very shallow question thus the employers have
to design an interview activities to test the employees true identity because the
personalities and attitude of an employees will shape the organization culture of the

1. Honesty activity
Employees are always well-prepared for the face-to-face interview because
they could practice a lot of times for the interview section and the questions
which are going to ask by the interviewer. In that case, the employers can do
an experiment while the interviewees are not aware about it so they will show
their true colours.

The employers can place a phone or an amount of money in the toilet as a bait
for the interviewee. First, the interviewee will be invite into a room while
waiting for the interview section and he or she will be informed the direction
of the toilet and remind them to tidy up themselves before going for the
interview so the interviewees will be heading to the toilet and they will be
aware of the phone or money that will be placed on the washing basins and
we will see whether he or she will be returning the items which is not belong
to them or will keep the items by themselves.

Reason: The reason of this activity is to test the honesty of the employees. By
using the valued items to act as a bait to test the desire of the employees we
can analyse the honesty of the employees. If the employees return the valued
item to the counter he or she can be rely on and trusted so the company wont
experience the cases of bribing or crime.
2. Responsibility Test
Everyone has a different definition for their responsible area since everyone
has a different personality and attitude. So if an employee included the
company as their responsible area, they will place the companys position as
the first consideration position before making any decision. The employers
can purposely place a flower pot on the floor and spilled it and it will be
blocking the hallway, but no one is going to fix it. So we have to see the
reaction of the employees when they passed by the hallway which blocked by
the flower pot and if they included his or her surrounding area as their
responsible area, they will pick up the flower pot and place it back to the
correct place and they will pass the test.

Reason: By realizing the employees responsible area, the employers will be

able to know the employees real self and would they give out all the concern
to the company and put the companys condition in the first place. Not only
that, if an employee will do that action of picking up the flower pot, it means
that he or she is very tidy person that he or she will taking care of the
cleanliness of the environment.
3. Risk-taker test
Not everyone is a risk-taker as in not everyone are willing to take the blame of
the society or the crowd thus if a person is a risk-taker he or she wont be
running away from the company and will facing the problems of the company
together even though he or she isnt involve in the problems. As a test, the
interviewee will be placed in a waiting room while waiting for the interview
section. They will be a laptop which placed on the table, and the laptop will
be tangle with a string and it will be pulled and the laptop will drop on the
floor and the interviewee will be witnessing the whole scene. After that the
staff will be coming in, and the interviewee has to explain about the situation,
if he or she is dare to take the risk and admit it is their fault, they will pass the

Reason: If the employees dare to take the risk of the laptop, he or she can
handle any problems that occurs in the company will try to think of every way
to fix it instead of pushing all the responsible away and even running away
from the problems.
Interview Process
Before an interview, applicant will receive an email to set up a time, and he or she is
required to understanding the requirements for the position. Re-read the job
description carefully, ask for additional information if needed and have solid
understanding of all the responsibilities, skills, certification and knowledge required.
Next, refresh working experiences and history. Applicants can prepare several
examples that back up the requirements. After that is prepare for specific questions. In
the interview candidates will be likely be asked questions about teamwork skills,
interpersonal relations and also the ability to work, preparing honest and concise
answers for those questions. On the day of the interview, dress appropriately and be
punctual, relax, calm and mentally prepared. The most important thing is always be
During the interview, candidates will meet their selection board that usually 2 to 3
people which including supervisor of the position and also the representative from HR.
Team leader will tell candidates what to expect and the board will recording answer
for later review. They will begin asking a series of question to assess your knowledge,
abilities and personal suitability which may include:

Closed questions that demonstrate your knowledge by requiring a specific

factual answer.
Open-ended questions that are broader in scope and require you to work
through the answer.
Situational questions that describe a hypothetical situation and ask how you
would proceed in those circumstances.
Behavioural questions that ask you to describe a time in your own history
when you dealt with a certain situation, and to explain how you dealt with it.

Besides that, candidates will also participate in a set of exercises that will better
showing their abilities and suitability for the role. These may include:

Tests that demonstrate your ability or knowledge of specific relevant tasks,

such as keyboarding, accounting principles or writing a memorandum. These
may be written or performance-based tests.
Situational exercises that use hypothetical situations to demonstrate your
ability to solve problems or make decisions.

When the questioning and testing phases of the interview are over, candidates have
the chance to ask any questions they still have about the position, the selection
process or any other aspect of working.

After screening and interviewing each candidate, the board scores and ranks each one,
then checks the references for the top-ranking people. Once they have made their
decision, they contact the successful applicant, as well as everyone who was

If candidate is selected for the position: Congratulations! You have met or exceeded
the essential qualifications of the position. You may be given a conditional offer,
pending appeals from bargaining unit employees.

If candidate is not selected for the position: Don't be discouraged! Many more
opportunities await you in the future. Dont be afraid to ask the Human Resources
representative responsible for the competition to explain the reasons you were not
successful. This is called a "post-board" and the feedback can be a great help in your
next job search.
Advantages and Disadvantages of interview process

There are several objectives of interview will be stated below:

Increase the development of relationship: Relation between the interviewer and

the interviewee can be developed through an interview. It increases mutual
understanding and co-operation between the parties.

Increase knowledge: Any interview increases the knowledge of both the

interviewer and the interviewee. They can interchange their views and ideas.

Easy correction of speech: Any misunderstanding and mistake can be rectified

easily in an interview. Because the interviewer and interviewee physically present
before the interview board.

In depth analysis: Through planed interviews detailed information can be

collected which enables proper analysis of a problem. Abstract factors like
attitudes, feelings, opinion etc. Can be successfully evaluated or analyzed through

Limitations of interview will discussed below:

Disappointed: Interviewee may be disappointed while she or he faces the

interviewers questions which are not related to the field. That is why suitable
candidate may be neglected.

Biases of interviewer: Always there is a possibility that the interview process

can be influenced by the biases of the interviewer.
Inefficiency of the interviewer: Interview is a systematic process of data
collection. The success of an interview depends on the efficiency of the
interviewer. This inefficiency of an interviewer can lead to misleading results.
Information technology and Information management skills
Information technology and information management skills are widely use all over
the world nowadays as the evolution of the technology.The efficient usage of
information systems will give a lot opportunities to the companies and advantages to
our company.It is allowing organizations to work more efficiently and to maximize
productivity. Faster communication, electronic storage and the protection of records
are advantages that IT can have on our company. Since computerized systems are so
widely used, it is advantageous to incorporate information technology and
information management skills into our organization.

Information Technology
Information technology is the application of computers to store, study, retrieve,
transmit, and manipulate data, or information, often in the context of a business or
other enterprise. IT is considered a subset of information and communications
technology (ICT). Several industries are associated with information technology,
including computer hardware, software, electronics, semiconductors, internet,
telecommunication equipment, and e-commerce.

How Our Company Utilise Information Technology

Our company using software, network and computing technology to aid the process of
working. For the software application are using BIM technology which is building
information modelling .There are few dimension include in the BIM. The dimensions
of BIM ranging from 3D to 7D and each dimensions providing different services
addition to the project, which are visualisation model (3D), time model (4D), cost
model (5D), energy model (6D) and facilities management (7D).

A BIM object is a combination of many things :

1. Information content that defines a product
2. Product properties, such as thermal performance
3. Geometry representing the products physical characteristics
4. Visualisation data giving the object a recognisable appearance
Functional data, such as detection zones, that enables the object to be positioned and
behave in the same manner as the product itself.
Software of BIM our company used:

AutoCAD is a computer-aided design (CAD) program used for 2-D and 3-D design
and drafting. AutoCAD is developed and marketed by Autodesk Inc. and was one of
the first CAD programs that could be executed on personal computers.

AutoCAD was initially derived from a program called Interact, which was written
in a proprietary language. The first release of the software used only primitive entities
such as polygons, circles, lines, arcs and text to construct complex objects. Later, it
came to support custom objects through a C++ application programming interface.
The modern version of the software includes a full set of tools for solid modeling and
3-D. AutoCAD also supports numerous application program interfaces for automation
and customization.

DWG (drawing) is the native file format for AutoCAD and a basic standard for
CAD data interoperability. The software has also provided support for Design Web
Format (DWF), a format developed by Autodesk for publishing CAD data.

Glodon or Cubicost
Glodon take off for architectural and structural also known as TAS, is a suite of
quantity calculation software based on the Building Information Modelling
technology, which is embedded with ground breaking 3-dimensional measurement
and calculation rules. It enables the users to perform quantity taking-off from
electronic drawings or images with immediate 3D visualization effect and shows
accurate results for each component in real time.

Furthermore, Cubicost take off for rebar also known as TRB is a software use for
calculating and measure the length, weight,quantity and shape of the reinforcement
bar used in the structural of the project.

In addition, Cubicost take off for mechanical and electrical which is also known
as TME is a BIM-based quantity software take off for mechanical and electrical
components. It helps to calculate and measure the types of components,quantities of
components, measurements of components and visualization of the components part
for easier measuring.

Last but not least, Cubicost TBQ is an innovative, efficient and easy-to-use cost
estimating software. It helps in take off bill of quantity and process the full bill of
quantity.It works with Cubicost TAS,TME and TRB to produce full bill of quantity.

Autodesk Revit
Autodesk Revit is building information modeling software for architects, structural
engineers, MEP engineers, designers and contractors developed by Autodesk. It
allows users to design a building and structure and its components in 3D, annotate the
model with 2D drafting elements, and access building information from the building
model's database. Revit is 4D BIM capable with tools to plan and track various stages
in the building's lifecycle, from concept to construction and later maintenance and/or

Revit can be used as a very powerful collaboration tool between different

disciplines in the building design sphere. The different disciplines that use Revit
approach the program from unique perspectives. Each of these perspectives is focused
on completing that discipline's task. Companies that adopt the software first examine
the existing work flow process to determine if such an elaborate collaboration tool is

When we makes a building, model, or any other kind of object in Revit, we may
use Revit's rendering engine to make a more realistic image of what is otherwise a
very diagrammatic model.
For the network application, computer network or data network is a
telecommunications network which allows nodes to share resources. In computer
networks, networked computing devices exchange data with each other using a data
link. The connections between nodes are established using either cable media or
wireless media.

Computer networks support an enormous number of applications and services

such as access to the World Wide Web, digital video, digital audio, shared use of
application and storage servers, printers, and fax machines, and use of email and
instant messaging applications as well as many others. Our company had make good
use of it by communicate with customer, client , employees and so on though online
communication software such as phones, Facebook, E-mail, Skype, cloud computing
and so on.
Information Management Skill
Application of management techniques to collect information, communicate it within
and outside the organization, and process it to enable managers to make quicker and
better decisions. It concerns a cycle of organizational activity which is the acquisition
of information from one or more sources, the custodianship and the distribution of
that information to those who need it, and its ultimate disposition through archiving or
deletion. For Example, Marketing manager need information about sales performance
and trends, financial manger returns, production managers needs information
analysing resources requirement and worker productivity and personnel manager
require information concerning employee compensation and professional
Information management skills embraces all the generic concepts of management,
including: planning, organizing, structuring, processing, controlling, evaluation and
reporting of information activities, all of which is needed in order to meet the needs of
those with organisational roles or functions that depend on information.It is closely
related to, and overlaps with, the management of data, systems, technology, processes
and where the availability of information is critical to organisational success strategy.

How Our Company Utilise Information Management Skill

There are a few platform or software that our company using which shows below:

Document management (DM)

Document management system is a system which is based on computer programs in
the case of the management of digital documents used to track, manage and store
documents and reduce paper. Most are capable of keeping a record of the various
versions created and modified by different users. The term has some overlap with the
concepts of content management systems. It is often viewed as a component of
enterprise content management (ECM) systems and related to digital asset
management, document imaging, work flow systems and records management
Records management (RM)
Records management is known as records and information management, is an
organizational function devoted to the management of information in an organization
throughout its life cycle, from the time of creation or inscription to its eventual
disposition. This includes identifying, classifying, storing, securing, retrieving,
tracking and destroying or permanently preserving records.
It is used for the efficient and systematic control of the creation, receipt,
maintenance, use and disposition of records, including the processes for capturing and
maintaining evidence of and information about business activities and transactions in
the form of records.

Web content management (CM)

Content management systems support the creation, management, distribution,
publishing, and discovery of corporate information. Also known as web content
management , these systems typically focus on online content targeted at either a
corporate website or internet.
A web content management system is used to control a dynamic collection of
web material, including HTML documents, images, and other forms of media. A
CMS facilitates document control, auditing, editing, and timeline management. A
WCMS typically has the following features:
Automated templates
Access control
Scalable expansion
Easily editable content
Scalable feature sets
Web standards upgrades
Work flow management
Collaboration platform
Document management
Content virtualization
Content syndication
Digital asset management (DAM)
Digital asset management is a business process for organizing, storing and retrieving
rich media and managing digital rights and permissions. Rich media assets include
photos, music, videos, animations, pod casts and other multimedia content.It allows
access to digital media any time, anywhere. It also includes fast implementation, easy
integration, and is intuitive.

Learning management systems (LM)

Learning management systems is a software application for the administration,
documentation, tracking, reporting and delivery of educational courses or training
programs.This allows the employees to go for training to improve their skills.

Learning content management systems (LCM)

Learning Content Management System is an integrated multi-user administrative,
authoring, and delivery platform that allows administrators to host, schedule, manage
registrations, assess, test, and track online training activities. These systems also allow
to create and house course materials, and learners to access course schedules, register
for training, take assessments, and manage transcripts.
Competitive Advantages of IT And IMS
There are many advantages by using information technology in an organization.
Below are the advantages of the use of information technology which are:
Increases production and saves time
Improves communication through communication technology
Improves data storage and file management
Improves financial management
Cuts costs of operation
Improves business to consumer relationship
Improves on business competitive advantage
Improved innovation

In addition, the advantages of information management skills implement in our

company are :
Improves the quality of plants by providing relevant information for sound
decision making.
It could change the larger amount of data in to summarized form and there by
avoids the confusion which may arise when managers are flooded with
detailed facts.
It has integration of specialized activities by keeping each department aware
of the problem and requirements of other departments. It connects all
decision centers in the organization .
It serves as a link between managerial planning and control. It improves the
ability of management to evaluate and improve performance . The used
computers has increased the data processing and storage capabilities and
reduced the cost .
It assembles, process , stores , Retrieves , evaluates and Disseminates the
Company Competitive Advantage

Competitive advantages is a condition or circumstance that puts a company in a

favourable or superior business position. There are many ways construction
companies distinguish themselves for advantage. It depends to an extent on what
market they serve.

For our company, we have high experiences founder have 10 years of working
experience in the construction industry and found this company. All of them have
around 10 years of experience working in developer, engineer company, architectural
firm and so on. Furthermore, we are focusing on providing quality product to our
client. We are using modern technology such as IBS systems.We apply advanced
construction technologies and high quality of building materials.

In addition, the use of IBS systems could provide faster construction time with
good quality. This will helps our company growth in a short time as we could accept
more projects. Moreover, we have different division which could provide different
services such as engineering , designing and so on. The team could work together as a
company will have better communication.

Our company also focus on high awareness in increasing energy efficiency,

environmental pollution prevention and workplace safety improvements. Nowadays,
many building start to evolve and using green technology. We apply green technology
in our construction development which leads to fulfill the requirement of protecting
the environment.
Sustainable Competitive Advantage In This Industry

Sustainable competitive advantages are company assets, attributes, or abilities

that are difficult to duplicate or exceed and provide a superior or favourable long term
position over competitors.To sustain in the construction industry, our company have
few advantages which will help us in sustain in this industry.

The use of IT is one of the advantages that could help our company sustainable in
this industry. It could helps in saving in cost and time, much greater accuracy in
estimation, and the avoidance of error, alterations and rework due to information loss.
Furthermore , it also helps the our company and developers understand and review the
design detail with high accuracy .Technology keep on improving ,updating and
evolving now in this information technology era.

Our company have different kind of services which could provide to our client is
one of the sustainable advantages. We could accept project like engineering and
designing of building. This will help us by accepting various kind of projects. Some
company which provide only one kind of service which could accept less project but
our company is different. This helping in the growth of our company in the future.
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