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Data enhancement services

Delivering high-value consumer and business


element listings
Data enhancement services Consumer and business element listings

Table of contents

Data enhancement services consumer ............................................................................................................... 3

Telephone numbers ........................................................................................................................................................... 8

TrueTouch ...................................................................................................................................................................... 10
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Summarized credit statistics ......................................................................................................................................... 11

2000 Census data variables ............................................................................................................................................ 18

BehaviorBank elements . ............................................................................................................................................... 23


Data enhancement bundled packages consumer .................................................................................................. 25

Data enhancement services business ................................................................................................................ 27

Business credit segment ................................................................................................................................................. 34

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Data enhancement services consumer
The INSOURCE Database contains coverage on approximately
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Market Penetration Report
235 million consumers in 113 million living units. With more than This process compares a customers input file to a
2,500 data elements, INSOURCE encompasses a wide range of representative national sample file from the INSOURCE
consumer information. The following pages provide a detailed database. These profiles provide a Z-Score and penetration
list of all available data elements along with the data element index for each element and provide results graphically.
number required when placing an enhancement order.
TrueTouch Impact Analysis Report
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Experian is working continually to help marketers make the most


TrueTouch gives you a multidimensional view to assist with


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of their budgets. Check out the value-added services.


designing a contact strategy that fits the growing challenges
of optimizing targeted consumer communications. Within
Value-added services your TrueTouch Impact Analysis Report, you will learn details
In addition to enhancing your customer and prospect data, specific to your customer base and potential prospects relating
Experian offers you a variety of value-added services to help to the audience to target the message or motivational themes to
you take your direct-marketing efforts to the next level. Some use in marketing communications, the information to facilitate
examples include: channel allocation decisions, and contact timing.

Address Capture SM
Real-Time Marketing Enhanced Lead System
Address Capture provides retail marketers with a viable
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Experians Enhanced Lead System (ELS) provides a solution
alternative to reverse credit card append. It matches customer for the challenges of an online lead environment. Leveraging
name and ZIP Code information that was captured at the point
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extensive data assets and advanced analytical systems in real
of sale against data from Experians INSOURCE database time, ELS ensures that a client can reach the most-qualified,
to return full address records for future marketing efforts. best-defined and best-understood prospects. Experians ELS
The process also can be used to append purchase behavior, offers a unique opportunity to improve the value and quality of
demographics and lifestyle indicators. a clients prospect and contact data through lead verification
and hygiene. Support market segmentation and targeting via
Telephone append demographic and marketing appends, and drive immediate
Telephone append offers the most accurate and current decisions regarding prospects or customers through custom
consumer telephone information available. Data is updated modeling and real-time scoring capabilities.
monthly from a broad range of sources, including Regional Bell
Operating Companies, white pages and proprietary sources. Enhanced list rental fulfillment
Enhance your database with INSOURCE data to make it
Reverse append more valuable both to you and to the marketers who rent
Reverse append helps you to build your customer database by your list. We also can clean and maintain your database
turning telephone numbers or e-mail addresses into complete and fulfill list orders.
names using the INSOURCE databases advanced matching
process and comprehensive consumer information. Experians values-based approach to privacy
Experian develops products and services consistent with our
Match rate reporting/profiling values-based approach to privacy. This means that Experian
balances the marketers needs with those of the consumer. To
Match Rate Report
respect consumer privacy and to help clients reach the most
This report details the match rates for all elements selected
appropriate audience, we use both Direct Marketing Association
for enhancement.
and proprietary mail and telephone preference information to
suppress information on consumers who prefer not to receive
direct-marketing solicitations.

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Data element listing INSOURCE
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Data element listing


Household composition individual and household-level data
Data Element Number Description
100* Date of Birth/Exact Age CCYYMM
100D Date of Birth/Exact Age CCYYMMDD (IP-restricted day of birth)
100E Exact Age (marketing approval required)
101E* Estimated Age
100C Combined Age
103* Gender Code
D105S Enhanced Estimated Income
D105E Enhanced Estimated Income Amount
D105N Estimated Income
D105T Estimated Income Amount
106E Given Name (when input provides initial only)
107A Marital Status Model
108E Ethnic Insight (includes detail, group, religion, language, country of origin)
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108H Ethnic Insight Assimilation (requires ordering Element #108E)


109 Recipient Reliability Code
110 Individual Household Status Code
110A Household Composition Code
110P Person Type
112 Deceased Indicator (D or Unknown)
160 Occupation Detail
160A Occupation Group
162 Education
219 Industry Mail Preference Indicator
224* Home Business Indicator
225* Business Owner Indicator
211* County Geographic Income Percentile
212* National Geographic Income Percentile
350 State Estimated Income Index
351 County Estimated Income Index
P400 GreenAware SM

Childrens data
Additional household data pertains to all additional adult (19+) household members other than the input record matched.
Data Element Number Description
121* Presence of Children
122* Number of Children (Maximum of eight children per household)
123* Childrens Age Range and Gender
170 Known and Inferred Presence of Children
172 Known and Inferred Presence of Children Age Ranges
All Additional Adult Household Members with Name, DOB, Age, Estimated Age,
124
Gender and Relationship
124A All Additional Adult Household Members Name/Indiv Demos/Ethnic Insight
124B All Additional Adult Household Members Name/Individual Demos/No Ethnic Insight

*Denoted elements available for Enhanced list rental fulfillment processing

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Data element listing INSOURCE
Childrens data, continued
Data Element Number Description
All Additional Adult Household Members Gold silver bronze (GSB) Name/Individual
124C
Demos/Ethnic Insight
124D All Additional Adult Household Members GSB Name/Individual Demos/No Ethnic Insight
125 All Additional Adult Household Members Name/Gender/Household Status
125A Member 1 Individual Demographics Ethnic Insight GSB use only
125B Member 1 Individual Demographics no Ethnic Insight GSB use only
125C Member 1 Individual Demographics Ethnic Insight GSB use only
125D Member 1 Individual Demographics no Ethnic Insight GSB use only
126 Head of Household Name, DOB, Age, Estimated Age and Gender
127 Spouse Name, DOB, Age, Estimated Age and Gender
128 Young Adult/Elderly Parent/Other Name, DOB, Age, Estimated Age and Gender
129 Number of Adults in Household
152 Young Adult Name, DOB, Age, Estimated Age and Gender
153 Elderly Parent Name, DOB, Age, Estimated Age and Gender
154 Other Adult in Household Name, DOB, Age, Estimated Age and Gender
155 Presence of Young Adult in Household
156 Presence of Elderly Parent in Household
Additional household data pertains to all additional adult (19+) household members other than the input record matched.

Property data
Home Transaction/
Description
Mortgage data
113* Homeowner
113A Combined Homeowner
113B Homeowner/Renter indicator
114* Probable Homeowner
114A Homeowner Probability Score
115* Renter
116* Probable Renter
118* Dwelling Type
119* Length of Residence
120* Dwelling Unit Size
601* Estimated Current Home Value (ECHV)
602* County ECHV index
603* County ECHV percentile
608 Original Loan to Value
609 Down Payment Amount (in thousands)
610 Down Payment Percent
611* Date of Warranty deed
612* Purchase amount ranges
612A Purchase amount in thousands
613 Type of Purchase
615 Mortgage Amount Ranges
615A Mortgage Amount in Thousands
616 Mortgage Lender Name
617 Mortgage Rate Type

*Denoted elements available for Enhanced list rental fulfillment processing

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Data element listing INSOURCE
Property data, continued
Home Transaction/
Description
Mortgage data
618 Mortgage Term in Months
619 Mortgage Loan Type
621 Deed Date Of Equity Loan
622 Equity Amount Ranges
622A Equity amount in thousands
623 Equity Lender Name
624 Equity Rate Type
625 Equity Term
626 Equity Loan Type
631 Deed Date of Refinance Loan
632 Refinance Amount Ranges
632A Refinance amount in thousands
633 Refinance Lender Name
634 Refinance Rate Type
635 Refinance Term
636 Refinance Loan Type
641 Year Built
643 Property Indicator
644 Home Stories
645 Land Square Footage Ranges
645A Land Square Footage in Thousands
646 Land Acres Ranges
647 Building Square Footage Ranges
647A Building Square Footage in Hundreds
648 Home Bath
649 Home Bedrooms
650 Swimming Pool Indicator
651 Total Rooms
652 Exterior Wall
653 Home Heat Type
654 Home Fireplaces
655 Home Air Conditioning
657 Home Floor Cover
658 Base Square Footage Ranges
658A Base Square Footage in Hundreds
659 Land Front Footage Ranges
659A Land Front Footage in Thousands
660 Land Depth Footage Ranges
660A Land Depth Footage in Thousands
661 Home Building Construction
671 Total Value of Property Ranges
671A Total Value of Property
672 Improvement Value Ranges

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Data element listing INSOURCE
Property data, continued
Data Element Number Description
672A Improvement Value in Thousands
673 Tax Value Ranges
673A Tax Value in Thousands
674 Land Value Ranges
674A Land Value in Thousands
Investment Property
Data Element Number Description
675 Investment Property Address
685 Type of investment
686 Investment Property: Date of Warranty Deed
687 Investment Property: Purchase Amount Ranges
687A Investment Property: Purchase Amount in Thousands
689 Investment Property: Type of Purchase
690 Investment Property: Mortgage Amount Ranges
690A Investment Property: Mortgage Amount in Thousands
692 Investment Property: Mortgage Lender name
693 Investment Property: Mortgage Rate Type
695 Investment Property: Mortgage Loan Type
694 Investment Property: Mortgage Term in Months
696 Investment Property: Deed Date of Equity Loan
697 Investment Property: Equity Amount Ranges
697A Investment Property: Equity Amount in Thousands
699 Investment Property: Equity Lender name
700 Investment Property: Equity Rate Type
701 Investment Property: Equity Loan Term in Months
702 Investment Property: Equity Loan Type
703 Investment Property: Deed Date of Refinance Loan
704 Investment Property: Refinance Amount Ranges
704A Investment Property: Refinance Amount in Thousands
706 Investment Property: Refinance Lender name
707 Investment Property: Refinance Rate Type
708 Investment Property: Refinance Term in Months
709 Investment Property: Refinance Loan Type
710 Multiple realty properties indicator
Realty models
Data Element Number Description
0711 Estimated Available Equity Ranges
0711A Estimated Available Equity
0715 Estimated Current Loan-to-Value Ratio Ranges
0716 Estimated Current Monthly Mortgage Payment Ranges
0716A Estimated Current Monthly Mortgage Payment
0717 Estimated Current Mortgage Amount Ranges
0717A Estimated Current Mortgage Amount
0741 Year Built (Enhanced)

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Data element listing INSOURCE
Telephone numbers
A comprehensive listing of published phone numbers and contact services enables more efficient telemarketing.
Data Element Number Description
196 Maximum Telephone Matching
199 Area Code Correction (customer-supplied telephone number)
200* Telephone Numbers (includes and #202), see telephone number options below
201 Telephone Number Verification (customer-supplied telephone)
202 Time Zone do not call (DNC) if #200 purchased

Telephone options
Data DNC Phone
Types of Do-Not-Call SAN Do-Not-Call
Element Element Description numbers Pander
phone numbers included Reqd. Contract Reqd.
Number included Flag
200 Telephone Numbers No No DNCs included Yes Yes No
FTC DNCs
200S2 Telephone Numbers IPO2 Yes No No Yes
State DNCs (excluding IN)
FTC DNCs
200S3 Telephone Numbers IPO3 Yes Yes Yes Yes
State DNCs (excluding IN)
FTC DNCs
200S4 Telephone Numbers IPO4 Yes State DNCs (excluding IN) No No Yes
DMA DNCs
FTC DNCs
200S5 Telephone Numbers IPO5 Yes State DNCs (excluding IN) Yes Yes Yes
DMA DNCs
FTC DNCs
200S6 Telephone Numbers IPO6 Yes State DNCs No No Yes
DMA DNCs
FTC DNCs
200S7 Telephone Numbers IPO7 Yes State DNCs Yes Yes Yes
DMA DNCs (excluding IN)

*Denotes elements available for Enhanced list rental fulfillment processing.

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Data element listing INSOURCE
Direct-response and mail-order data
Derived from both a consortium direct-response file and direct consumer responses to surveys
Data Element Number Description
130* Direct-Mail Responder Individual Level
131* Direct-Mail Responder Household Level
132A MOR Bank De-duped Hit Count
132B MOR Bank Non-De-duped Hit Count
133* Multibuyer Household Level
134* Direct-Mail Merchandise Buyers
135* Magazine Buyers
136* Contributors
137* Sweepstakes/Contests
138* Do-It-Yourself
139* News and Financial
140* Photography
141* Mail Responders Miscellaneous Odds and Ends

Geographic data
Defines consumers at a geographic level
Data Element Number Description
GEO1 Geocode
GEO2 Latitude/Longitude
GEO4 County Name
GEO5 Core based statistical area (CBSA), CSA, Metro Code
G2506 2000 State Income Deciles
G2501 Current Estimated Median Family Income
G2601 Core Based Statistical Area (CBSA)
G2602 Core Based Statistical Area Type
G2603 Rural-Urban County Size Code

*Denoted elements available for Enhanced list rental fulfillment processing

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Data element listing INSOURCE
TrueTouch SM
Segmentation tools
TrueTouch provides a revolutionary new modeling formula
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A series of products designed to enable marketers to
for improving your contact strategies. TrueTouch is a cluster customers and prospects into similar groups
multidimensional targeting solution that not only identifies
P$YCLE Financial Markets

your best customers and prospects, but also tells you what
type of messages and offers motivate their purchases, the P214H P$YCLE NE
communication channels they prefer and the times that they P214W Net Worth
can be reached. P214E Income Producing Assets (IPA) Segment
Smart Targeting Tools
Impacts
P215* Smart Neighborhoods
326 Impacts P216* Experian Smart Targets
327 Touchpoints P217* Smart Households
346 Timing PRIZM
347 Direct Marketing Channel Receptivity P307Z Prizm NE
347I Internet Advertising Receptivity P308H Prizm NE Household Level
Mosaic

347M Magazine Advertising Receptivity


312GH Mosaic Global Group
347N Newspaper Advertising Receptivity 312GM Mosaic Global ZIP + 4

310M Mosaic Group Type ZIP + 4


347R Radio Advertising Receptivity
310HH Mosaic Household
347T Television Advertising Receptivity
Choice Score
*Data Bundles also available CS00A ChoiceScore Prospects
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CS00B ChoiceScore Prospects and Risk Score

Automotive models
Experians In the Market for a Vehicle Model predicts the
likelihood that a household will be ready to purchase a vehicle
within the next five months. Auto ownership models identify
the type of vehicles households have the propensity to own.

295 In the Market Model


295A In the Market Model Score
296 New Car Model
297 Used Car Model

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Data element listing INSOURCE
Summarized credit statistics 10042 Avg. no. of inquiries for credit purposes < 6 mos. of
Aggregated information is available for modeling that describes a profile date
variety of characteristics at a ZIP + 4 level.

10043 Avg. no. of inquiries for credit purposes < 12 mos.
10001 Avg. no. of trades of profile date
10002 Avg. no. of open trades with a balance > _ to zero 10044 No. of mos. since last inquiry for credit purposes was made
10003 Avg. no. of open trades 10045 % of profile with trades never reported delinq. or derog.
10004 Avg. no. of trades opened within 6 mos. of the profile date 10046 % of profile consisting of derog. trades
10005 Avg. no. of trades opened within 12 mos. of the profile date 10047 % of profile with trades 30+ days delinq. or derog.
10006 Avg. no. of accts. opened within 24 mos. of the profile date 10048 % of profile with trades 60+ days delinq. or derog.
10007 Avg. no. of trades opened within 36 mos. of the profile date 10049 % of profile with trades 90+ days delinq. or derog.
10008 Avg. no. of open trades with a balance > than zero 10050 % of profile consisting of open accounts
10009 Avg. no. open trades with status of 30 or > days delinq. 10051 % of profile with current accts. from avg. no. of open accts.
10052 % of new accts. opened < 6 mos. to inquiries < 6 mos. of date
10010 Avg. no. of accts. never reported delinq. or derog.
10053 % of new accts. opened < 12 mos. to inquiries < 12 mos. of date
10011 Avg. no. of accts. 30 or more days delinq. or derog.
10054 Avg. no. of auto trades
10012 Avg. no. of accts. 60 or more days delinq. or derog.
10055 Avg. no. of open auto trades with balance > _ to zero
10013 Avg. no. of accts. 90 or more days delinq. or derog. 10056 Avg. no. of open auto trades
10014 Avg. no. of accts. 120 or more days delinq. or derog. 10057 Avg. no. of auto trades opened within 12 mos. of
10015 Avg. no. trades presently current irrespective profile date
of past history 10058 Avg. no. of auto trades opened within 24 mos. of
10016 Avg. no. of paid accounts profile date
10017 Avg. no. paid trades within last 24 mos. that 10059 Avg. no. of open auto trades 30 days or more delinq.
had been derog. 10060 Avg. no. of auto trades never delinq. or derog.
10018 Avg. no. of trades ever reported derog. 10061 Avg. no. of auto trades 30+ days delinq. or derog.
10019 Avg. no. of derog. trades with update <
_ 24 mos. of profile date 10062 Avg. no. of auto trades 60+ days delinq. or derog.
10020 Avg. no. of public record items 10063 Avg. no. of auto trades 90+ days delinq. or derog.
10021 Avg. no. of public record items in a derog. status 10064 Avg. no. of paid auto trades
10065 Avg. no. of auto trades ever reported derog.
10022 Avg. no. of bankrupt accounts
10066 Avg. (sum) balance on all open auto trades
10023 Avg. no. of trades with 30180 days delinq. and derog.
10067 Avg. (sum) monthly payments of all open auto trades
in last 6 mos.
10068 Avg. monthly payments all open auto trades open
10024 Avg. no. trades with 30180 days delinq. and derog. in
< 12 mos. of date
last 12 mos.
10069 Avg. (sum) loan amount on all open auto trades
10025 Avg. no. trades with 90180 days delinq. and derog. in 10070 Maximum loan amount on all auto trades
last 6 mos. 10071 Avg. (sum) loan amount past due on all open or closed
10026 Avg. no. trades with 90180 days delinq. and derog. in auto trades
last 12 mos. 10072 Overall ratio of balance to credit limit of all open
10027 Avg. no. of collections trades auto trades
10028 Avg. (sum) outstanding balance on all open trades 10073 Avg. no. of auto inquiries made for credit purposes
10029 Avg. outstanding balance on all open trades 10074 Avg. no. of bankcard trades
10030 Avg. balance of open trades presently 30+ days delinq. 10075 Avg. no. open bankcard trades with balance > _ to zero
10031 Avg. (sum) monthly payments of all open trades 10076 Avg. no. of open bankcard trades
10032 Avg. monthly payment of open trades open < 12 mos. 10077 Avg. no. of bankcard trades opened < 6 mos. of profile date
of profile date 10078 Avg. no. of bankcard trades opened < 12 mos. of
10033 Avg. (sum) outstanding balance on collection trades profile date
10079 Avg. no. of bankcards opened < 24 mos. of the profile date
10034 Avg. (sum) loan amount on all open trades
10080 Avg. no. of bankcards opened < 36 mos. of the profile date
10035 Avg. (sum) loan amount past due on all open
10081 Avg. no. of open bankcard trades with a balance > zero
or closed trades
10082 Avg. no. of open bankcard trades with balance > _ to $1000
10036 Overall ratio of balance-to-loan amount of all open trades
10083 Avg. no. of open bankcard accts. with credit limit > _ $5000
10037 Age in mos. of oldest account open paid or closed 10084 Avg. no. of open bankcard trades balance to
10038 Age in mos. of most recently opened account limit ratio 40%+
paid or closed 10085 Avg. no. of open bankcard trades balance to
10039 Avg. age in months of all accounts limit ratio 90%+
10040 Avg. no. of inquiries made for credit purposes 10086 Avg. no. of open bankcard trades presently 30+ days delinq.
10041 Avg. no. inquiries for credit purposes < 3 mos. of 10087 Avg. no. of bankcard trades never delinq. or derog.
profile date 10088 Avg. no. of bankcard trades 30+ days delinq. or derog.

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Data element listing INSOURCE
Summarized Credit Statistics, continued 10136 Avg. no. of credit union trades 60+ days delinq. or derog.
10089 Avg. no. of bankcard trades 60+ days delinq. or derog. 10137 Avg. no. of credit union trades 90+ days delinq. or derog.
10090 Avg. no. of bankcard trades 90+ days delinq. or derog. 10138 Avg. no. of credit union trades ever derog.
10091 Avg. no. of bankcard trades 120+ days delinq. or derog. 10139 Avg. (sum) balance on all open credit union trades
10092 Avg. no. of bankcard trades ever derog. 10140 Avg. (sum) loan amount on all open credit union trades
10093 Avg. no. of open bankcard balances >= 0 and open < 12 mos. 10141 Avg. no. of installment loans (excludes real estate)
10094 Avg. (sum) outstanding balance on all open 10142 Avg. no. of open installment trades with balance >= to zero
bankcard trades 10143 Avg. no. of open installment trades
10095 Avg. outstanding balance on all open bankcard trades 10144 Avg. no. of installment loans opened within the last 12 mos.
10096 Avg. (sum) loan amount on all open bankcard trades 10145 Avg. no. of installment loans opened within 24 mos. of
10097 Avg. loan amount on all open bankcard trades profile date
10098 Maximum loan amount on all open bankcard trades 10146 Avg. no. of installment trades opened < 36 mos. of profile date
10099 Avg. loan amt. past due on open or closed bankcard trades 10147 Avg. no. of installment trades never delinq. or derog.
10100 Avg. avail. credit after balance subtracted for open 10148 Avg. no. of paid installment trades
bankcards 10149 Avg. no. of derog. installment trades paid within the
10101 Avg. avail. credit on open bankcards < 30 days delinq. last 24 mos.
4+ times 10150 Avg. no. of installment trades ever derog.
10102 Overall ratio balance to credit limit all open bank 10151 Avg. (sum) balance on all open installment trades
card trades 10152 Avg. outstanding balance for all open installment loans
10103 Ratio bal. to limit open bank trades opened < 12 mos. of date 10153 Avg. (sum) monthly payments of all open
10104 Age in mos. oldest bankcard account open, paid or closed installment trades
10105 Age in mos. newest bankcard acct. open, paid or closed 10154 Avg. (sum) loan amount on all open installment trades
10106 Avg. age in months of all bankcard accounts 10155 Maximum loan amount on all installment trades
10107 Avg. no. of bankcard inquiries made for credit purposes 10156 Avg. loan amt. past due, all open or closed installment trades
10108 Avg. no. of bankcard inquiries for credit purposes < 6 mos. 10157 Ratio of balance to credit limit of all open install trades
of date 10158 Avg. age in months of all installment accounts
10109 No. of mos. since last bankcard inquiry for credit purposes 10159 % profile with installment trades never reported
10110 % profile with bankcard trades never reported delinq. delinq./derog.
or derog. 10160 % of profile consisting of open installment accounts
10111 % profile with bankcard trades 30+ days delinq. or derog. 10161 Avg. no. of loan finance trades found on a profile
10112 % of profile with bankcard trades 60+ days delinq. or derog. 10162 Avg. no. of open loan finance trades with balance >= to zero
10113 % of profile with bankcard trades 90+ days delinq. or derog. 10163 Avg. no. of open loan finance trades
10114 % of profile with bankcard trades ever reported derog. 10164 Avg. no. of loan finance trades opened < 12 mos. of
10115 % of profile consisting of open bankcard accounts profile date
10116 % profile with open bankcard accts. from avg. no. 10165 Avg. no. of open loan finance trades presently
of open accts. 30+ days delinq.
10117 Avg. no. of bank trades (excluding real estate) 10166 Avg. no. of loan finance trades never delinq. or derog.
10118 Avg. no. of open bank trades with balance >= to zero 10167 Avg. no. of loan finance trades 30+ days delinq. or derog.
10119 Avg. no. of open bank trades 10168 Avg. no. of loan finance trades ever derog.
10120 Avg. no. of bank trades opened within 12 mos. of 10169 Avg. (sum) balance on all open loan finance trades
profile date 10170 Avg. (sum) loan amount on all open loan finance trades
10121 Avg. no. of bank trades presently 30+ days delinq. 10171 Avg. no. of real estate mortgage trades
10122 Avg. no. of bank trades never delinq. or derog. 10172 Avg. no. of open real estate trades with balance >= to zero
10123 Avg. no. of bank trades 30+ days delinq. or derog. 10173 Avg. (sum) balance on all open real estate mortgage trades
10124 Avg. no. of bank trades 60+ days delinq. or derog. 10174 Avg. no. of real property trades (includes real estate)
10125 Avg. no. of bank trades 90+ days delinq. or derog. 10175 Avg. no. of open real property trades with balance >
10126 Avg. no. of derog. bank trades or = to zero
10127 Avg. (sum) outstanding balance on all open bank trades 10176 Avg. no. of open real property trades
10128 Avg. (sum) loan amount on all open bank trades 10177 Avg. no. of real property trades opened < 12 mos. of
10129 Avg. no. of credit union trades found on a profile profile date
10130 Avg. no. of open credit union trades with 10178 Avg. no. of open real property trades presently
balance >= to zero 30+ days delinq.
10131 Avg. no. of open credit union trades 10179 Avg. no. of real property trades never delinq. or derog.
10132 Avg. no. of credit union trades opened < 12 mos. of profile date 10180 Avg. no. of real property trades 30+ days delinq. or derog.
10133 Avg. no. open credit union trades presently 30+ days delinq. 10181 Avg. no. of real property trades ever derog.
10134 Avg. no. of credit union trades never delinq. or derog. 10182 Avg. (sum) balance on all open real property trades
10135 Avg. no. of credit union trades 30+ days delinq. or derog. 10183 Avg. (sum) monthly payments on all open real property trades

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Data element listing INSOURCE
10184 Avg. (sum) loan amount on all open real property trades 10223 Avg. avail. credit after balance subtracted for all open
10185 Avg. loan amt. past due all open or closed real rev. trades
property trades 10224 Avg. avail. credit on open rev. trades < 30 days delinq.
10186 Ratio balance-to-credit limit all open real property trades 4+ times
10187 Avg. no. of real estate 2nd mortgage trades 10225 Overall ratio of balance to credit limit all open
10188 Avg. no. of trades with revolving terms revolving trades
10189 Avg. no. of open revolving trades with balance > or = to zero 10226 Ratio of bal. to limit all rev. trades opened < 12 mos. of date
10190 Avg. no. of open revolving trades 10227 Age in mos. of oldest revolving account open, paid
10191 Avg. no. of revolving trades opened within 6 mos. or closed
of profile date 10228 Age in mos. newest opened revolving acct. open
10192 Avg. no. of revolving trades opened within 12 mos. of paid or closed
profile date 10229 Avg. age in months of all revolving accounts
10193 Avg. no. of revolving trades opened within 24 mos. 10230 Avg. no. of revolving inquiries made for credit purposes
of profile date 10231 % profile with revolving trades never reported delinq.
10194 Avg. no. of revolving trades opened within 36 mos. or derog.
of profile date 10232 % of profile with revolving trades 30+ days delinq. or derog.
10233 % of profile with revolving trades 60+ days delinq. or derog.
Summarized Credit Statistics, continued
10234 % of profile with revolving trades 90+ days delinq. or derog.
10195 Avg. no. of open revolving trades with balance greater
10235 % of profile with revolving trades ever reported derog.
than zero
10236 % of profile consisting of open revolving accounts
10196 Avg. no. of open revolving trades with an outstanding
10237 % of profile with open revolving accts. from avg. no.
balance > or = to $1,000
of open accts.
10197 Avg. no. of open revolving accts. with balance >= to $5,000
10238 Avg. no. of retail trades
10198 Avg. no. of open revolving trades with credit limit >= $1,000
10239 Avg. no. of open retail trades with a balance >= to zero
10199 Avg. no. of open revolving accts. with credit limit >= to $5,000
10240 Avg. no. of open retail trades
10200 Avg. no. of open revolving trades with credit limit >= $10,000
10241 Avg. no. of retail trades opened within 6 mos. of the
10201 Avg. no. of open revolving trades balance to limit
profile date
ratio of 40%+
10242 Avg. no. of retail trades opened within 12 mos.
10202 Avg. no. of open revolving trades balance to limit
of profile date
ratio of 90%+
10243 Avg. no. of retail trades opened within 24 mos. of
10203 Avg. no. of revolving trades never delinq. or derog.
profile date
10204 Avg. no. of revolving trades 30+ days delinq. or derog.
10244 Avg. no. of retail trades opened within 36 mos.
10205 Avg. no. of revolving trades 60+ days delinq. or derog.
of profile date
10206 Avg. no. of revolving trades 90+ days delinq. or derog.
10245 Avg. no. of open retail trades with outstanding
10207 Avg. no. of revolving trades 120+ days delinq. or derog.
balance > zero
10208 Avg. no. of paid revolving trades
10246 Avg. no. of open retail trades with balance to limit ratio
10209 Avg. no. of derog. revolving trades paid within the
of 40%+
last 24 mos.
10247 Avg. no. of open retail trades with balance to limit
10210 Avg. no. of revolving trades ever derog.
ratio of 90%+
10211 Avg. no. of open revolving trades bal. >= 0 and
10248 Avg. no. of open retail trades presently 30+ days delinq.
open < 12 mos.
10249 Avg. no. of open retail trades never delinq. or derog.
10212 Avg. no. of Rev. Trade 30180 day delinq. last 6 mos.
10250 Avg. no. of open retail trades 30+ days delinq. or derog.
ever derog.
10251 Avg. no. of open retail trades 60+ days delinq. or derog.
10213 Avg. no. of Rev. Trade 30180 day delinq. last 12 mos.
10252 Avg. no. of open retail trades 90+ days delinq. or derog.
ever derog.
10253 Avg. no. of open retail trades 120+ days delinq. or derog.
10214 Avg. no. of Rev. Trade 90180 day delinq. last 6 mos.
10254 Avg. no. of open retail trades ever derog.
ever derog.
10255 Avg. no. of open retail trades bal. >= 0 open < 12 mos.
10215 Avg. no. of Rev. Trade 90180 day delinq. last 12 mos.
of date
ever derog.
10256 Avg. (sum) outstanding balance on all open retail trades
10216 Avg. (sum) outstanding balance for open revolving trades
10257 Avg. outstanding balance on all open retail trades
10217 Avg. outstanding balance for all open revolving trades
10258 Avg. (sum) loan amount on all open retail trades
10218 Avg. balance open revolving trades presently 30+
10259 Avg. loan amount on all open retail trades
days delinq.
10260 Maximum loan amount on all open retail trades
10219 Avg. (sum) loan amount on all open revolving trades
10261 Avg. (sum) loan amt. past due on all open or closed
10220 Avg. loan amount on all open revolving trades
retail trades
10221 Maximum loan amount on all open revolving trades
10262 Avg. avail. credit on open retail trades < 30 days
10222 Avg. loan amt. past due on all open, or closed revolving trades
delinq. 4+ times

13
Data element listing INSOURCE
Summarized Credit Statistics, continued Median-Level Credit Variables
10263 Overall ratio of balance to credit limit of all open 10308 Median Risk Score
retail trades 10309 Median Equivalency Score
10264 Ratio of bal. to limit of all open retail opened < 12 mos. 10310 Median Bankruptcy Score
of date Factor Variables
10265 Age in mos. of oldest retail account open, paid or closed
10401 Good vs. Bad Credit score
10266 Age (mos.) latest opened retail account open paid or closed
10402 Installment Trades score
10267 Avg. age in months of all retail accounts
10403 Active Users score
10268 Avg. no. of retail inquiries made for credit purposes
10269 Avg. no. of retail inquiries for credit purpose < 6 mos. of 10404 Delinq. Services/Professional Trades score
profile date 10405 Seeking Credit score
10270 % profile with retail trades never reported delinq. or derog. 10406 Extending Revolving Trades score
10271 % profile with retail trades 30+ days delinq. or derog. 10407 Good vs. Bad Credit
10272 % profile with retail trades 60+ days delinq. or derog. 10408 Installment Trades
10273 % profile with retail trades 90+ days delinq. or derog. 10409 Active Users
10274 % profile with retail trades ever reported derog. 10410 Delinq. Services/Professional Trades
10275 % of profile consisting of open retail accounts 10411 Seeking Credit
10276 Avg. no. of sales finance trades 10412 Extending Revolving Trades
10277 Avg. no. of open sales finance trades with balance >= to zero
Aggregated vehicle data Auto Market Statistics SM

10278 Avg. no. of open sales finance trades


Aggregated vehicle information is available for modeling
10279 Avg. no. of sales finance trades opened < 12 mos.
that provides valuable insight into lifestyle, affluence and
of profile date
other key characteristics of consumers automobile
10280 Avg. no. of open sales finance trades presently
ownership patterns at various geographic levels.
30+ days delinq.
10281 Avg. no. of sales finance trades never delinq. or derog. 40001 Number of vehicles in ZIP /ZIP + 4

10282 Avg. no. of sales finance trades 30+ days delinq. or derog. 40002 Number households with a vehicle
10283 Avg. no. of sales finance trades ever derog. 40003 Number households without a vehicle
10284 Avg. (sum) balance on all open sales finance trades 40004 Avg. no. vehicles per household
10285 Avg. (sum) loan amount on all open sales and finance trades 40005 Percent households with vehicle
10286 Avg. no. of service and professional trades 40006 Percent households without a vehicle
10287 Avg. no. of open svc. and prof. trades with balance > or = to 0 40007 Maximum Value of Vehicles in household
10288 Avg. no. of open service and professional trades 40008 Avg. Aggregate Value vehicles per household
10289 Avg. no. of svc. and prof. trades opened < 12 mos. 40009 Avg. Value of Vehicles per area
of profile date 40010 Number Domestic 1 Year
10290 Avg. no. of open svc. and prof. trades presently 30+ days delinq. 40011 Percent Domestic < 1Year
10291 Avg. no. of svc. and prof. trades never delinq. or derog. 40012 Number Import < 1 Year
10292 Avg. no. of svc. and prof. trades 30+ days delinq. or derog. 40013 Percent Import < 1 Year
10293 Avg. no. of svc. and professional trades 60+ days delinq. 40014 Number Domestic 1 Year
or derog. 40015 Percent Domestic 1 Year
10294 Avg. no. of svc. and professional trades 90+ days 40016 Number Import 1 Year
delinq. or derog. 40017 Percent Import 1 Year
10295 Avg. no. of service and professional trades ever derog. 40018 Number Domestic 2 Year
10296 Avg. (sum) balance on all open service and professional trades 40019 Percent Domestic 2 Year
10297 Avg. (sum) loan amt. on all open svc. and professional trades 40020 Number Import 2 Year
10298 Avg. no. of savings and loan trades 40021 Percent Import 2 Year
10299 Avg. no. of open savings and loan trades with 40022 Number Domestic 3 Year
balance > or = to 0 40023 Percent Domestic 3 Year
10300 Avg. no. of open savings and loan trades 40024 Number Import 3 Year
10301 Avg. no. of savings/loan trades opened < 12 mos. 40025 Percent Import 3 Year
of profile date 40026 Number Domestic 4 Year
10302 Avg. no. of savings/loan trades presently 30+ days delinq. 40027 Percent Domestic 4 Year
10303 Avg. no. of savings and loan trades never delinq. or derog. 40028 Number Import 4 Year
10304 Avg. no. savings/loan trades 30+ days delinq. or derog. 40029 Percent Import 4 Year
10305 Avg. no. of savings and loan trades ever derog. 40030 Number Domestic 57 Year
10306 Avg. (sum) balance on all open savings and loan trades 40031 Percent Domestic 57 Year
10307 Avg. (sum) loan amount on all open savings and loan trades 40032 Number Import 57 Year
40033 Percent Import 57 Year

14
Data element listing INSOURCE
Aggregated vehicle data Auto Market Statistics, cont. 40085 Percent Used Light Trucks
40034 Number Domestic 810 Year 40086 Number Budget Cars
40035 Percent Domestic 810 Year 40087 Percent Budget Cars
40036 Number Import 810 Year 40088 Number Small Cars
40037 Percent Import 810 Year 40089 Percent Small Cars
40038 Number Domestic 1114 Year 40090 Number Lower Midrange Cars
40039 Percent Domestic 1114 Year 40091 Percent Lower Midrange Cars
40040 Number Import 1114 Year 40092 Number Midrange Cars
40041 Percent Import 1114 Year 40093 Percent Midrange Cars
40042 Number Domestic 15+ Year 40094 Number Upper Midrange Cars
40043 Percent Domestic 15+ Year 40095 Percent Upper Midrange Cars
40044 Number Import 15+ Year 40096 Number Near Luxury Cars
40045 Percent Import 15+ Year 40097 Percent Near Luxury Cars
40046 Number Low Price Class 40098 Number Luxury Cars
40047 Percent Low Price Class 40099 Percent Luxury Cars
40048 Number Medium Price Class 40100 Number Sporty Cars
40049 Percent Medium Price Class 40101 Percent Sporty Cars
40050 Number High Price Class 40102 Number Specialty Cars
40051 Percent High Price Class 40103 Percent Specialty Cars
40052 Number Luxury Price Class 40104 Number Electric/Hybrid Cars
40053 Percent Luxury Price Class 40105 Percent Electric/Hybrid Cars
40054 Number With Price Class 40106 Number Small Pickup Trucks
40055 Percent With Price Class 40107 Percent Small Pickup Trucks
40056 Number Unknown Price Class 40108 Number Large Pickup Trucks
40057 Percent Unknown Price Class 40109 Percent Large Pickup Trucks
40058 Number American Origin 40110 Number Electric Trucks
40059 Percent American Origin 40111 Percent Electric Trucks
40060 Number European Origin 40112 Number Minivan Vehicles
40061 Percent European Origin 40113 Percent Minivan Vehicles
40062 Number Asian Origin 40114 Number Van Vehicles
40063 Percent Asian Origin 40115 Percent Van Vehicles
40064 Number Other Manufacturer Origin 40116 Number Small Sport Utility
40065 Percent Other Manufacturer Origin 40117 Percent Small Sport Utility
40066 Number Vehicles with Country of Origin 40118 Number Midrange Sport Utility
40067 Percent with Country of Origin 40119 Percent Midrange Sport Utility
40068 Number Male Owners 40120 Number Large Sport Utility
40069 Percent Male Owners 40121 Percent Large Sport Utility
40070 Number Female Owners 40122 Number Unknown Market Class
40071 Percent Female Owners 40123 Percent Unknown Market Class
40072 Number Unknown Owners 40124 Average MSRP
40073 Percent Unknown Owners 40125 Median MSRP
40074 Number New Vehicles 40126 Number Vehicles With MSRP
40075 Percent New Vehicles 40127 Percent Vehicles With MSRP
40076 Number Used Vehicles 40128 Number Vehicles Without MSRP
40077 Percent Used Vehicles 40129 Percent Vehicles Without MSRP
40078 Number New Cars 40130 Number with MSRP < $10,000
40079 Percent New Cars 40131 Percent with MSRP < $10,000
40080 Number New Light Trucks
40132 Number with MSRP $10,000$14,999
40081 Percent New Light Trucks
40133 Percent with MSRP $10,000$14,999
40082 Number Used Cars
40134 Number with MSRP $15,000$19,999
40083 Percent Used Cars
40135 Percent with MSRP $15,000$19,999
40084 Number Used Light Trucks
40136 Number with MSRP $20,000$24,999
40137 Percent with MSRP $20,000$24,999

15
Data element listing INSOURCE
Aggregated vehicle data Auto Market Statistics, cont. 40191 Number Lincoln Cars
40138 Number with MSRP $25,000$34,999 40192 Percent Lincoln Cars
40139 Percent with MSRP $25,000$34,999 40193 Number Mazda Cars
40140 Number with MSRP $35,000$49,999 40194 Percent Mazda Cars
40141 Percent with MSRP $35,000$49,999 40195 Number Mercedes Cars
40142 Number with MSRP > $50,000 40196 Percent Mercedes Cars
40143 Percent with MSRP > $50,000 40197 Number Mercury Cars
40144 Average Retail Value 40198 Percent Mercury Cars
40145 Number with Retail Value 40199 Number Mitsubishi Cars
40200 Percent Mitsubishi Cars
40146 Number without Retail Value
40201 Number Nissan Cars
40147 Number with Retail Value < $5,000
40202 Percent Nissan Cars
40148 Percent with Retail Value < $5,000
40203 Number Oldsmobile Cars
40149 Number with Retail Value $5,000$9,999 40204 Percent Oldsmobile Cars
40150 Percent with Retail Value $5,000$9,999 40205 Number Plymouth Carsvehicle data Auto Market
40151 Number with Retail Value $10,000$14,999 40206 Percent Plymouth Cars
40152 Percent with Retail Value $10,000$14,999 40207 Number Pontiac Cars
40153 Number with Retail Value $15,000$19,999 40208 Percent Pontiac Cars
40154 Percent with Retail Value $15,000$19,999 40209 Number Porsche Cars
40155 Number with Retail Value $20,000$24,999 40210 Percent Porsche Cars
40156 Percent with Retail Value $20,000$24,999 40211 Number Saab Cars
40157 Number with Retail Value $25,000$34,999 40212 Percent Saab Cars
40213 Number Saturn Cars
40158 Percent with Retail Value $25,000$34,999
40214 Percent Saturn Cars
40159 Number with Retail Value > $35,000
40215 Number Subaru Cars
40160 Percent with Retail Value > $35,000
40216 Percent Subaru Cars
40161 Number Acura Cars 40217 Number Suzuki Cars
40162 Percent Acura Cars 40218 Percent Suzuki Cars
40163 Number Audi Cars 40219 Number Toyota Cars
40164 Percent Audi Cars 40220 Percent Toyota Cars
40165 Number Buick Cars 40221 Number Volkswagen Cars
40166 Percent Buick Cars 40222 Percent Volkswagen Cars
40167 Number BMW Cars 40223 Number Volvo Cars
40168 Percent BMW Cars 40224 Percent Volvo Cars
40169 Number Cadillac Cars 40225 Number Luxury/Special Mix Cars
40170 Percent Cadillac Cars 40226 Percent Luxury/Special Mix Cars
40171 Number Chevrolet/Geo Cars 40227 Number Electric/Hybrid Cars
40172 Percent Chevrolet/Geo Cars 40228 Percent Electric/Hybrid Cars
40173 Number Chrysler Cars 40229 Number Other Makes
40174 Percent Chrysler Cars 40230 Percent Other Makes
40175 Number Daewoo/Kia Cars 40231 Number Sporty Car Mix
40176 Percent Daewoo/Kia Cars 40232 Percent Sporty Car Mix
40177 Number Dodge Cars 40233 Number Domestic Car Makes
40178 Percent Dodge Cars 40234 Percent Domestic Car Makes
40179 Number Ford Cars 40235 Number Import Car Makes
40180 Percent Ford Cars 40236 Percent Import Car Makes
40181 Number Honda Cars 40237 Number Chevrolet Light Trucks
40182 Percent Honda Cars 40238 Percent Chevrolet Light Trucks
40183 Number Hyundai Cars 40239 Number Chrysler/Plymouth Light Trucks
40184 Percent Hyundai Cars 40240 Percent Chrysler/Plymouth Light Trucks
40185 Number Infiniti Cars 40241 Number Dodge Light Trucks
40186 Percent Infiniti Cars 40242 Percent Dodge Light Trucks
40187 Number Jaguar Cars 40243 Number Ford Light Trucks
40188 Percent Jaguar Cars 40244 Percent Ford Light Trucks
40189 Number Lexus Cars 40245 Number GMC Light Trucks
40190 Percent Lexus Cars 40246 Percent GMC Light Trucks

16
Data element listing INSOURCE
Aggregated vehicle data Auto Market Statistics, cont. 40303 Number Ford Vans
40247 Number Isuzu Light Trucks 40304 Percent Ford Vans
40248 Percent Isuzu Light Trucks 40305 Number GMC Vans
40249 Number Mazda Light Trucks 40306 Percent GMC Vans
40250 Percent Mazda Light Trucks 40307 Number Honda Vans
40251 Number Mitsubishi Light Trucks 40308 Percent Honda Vans
40252 Percent Mitsubishi Light Trucks 40309 Number Nissan Vans
40253 Number Nissan Light Trucks 40310 Percent Nissan Vans
40254 Percent Nissan Light Trucks 40311 Number Oldsmobile Vans
40255 Number Subaru Light Trucks 40312 Percent Oldsmobile Vans
40256 Percent Subaru Light Trucks 40313 Number Toyota Vans
40257 Number Toyota Light Trucks 40314 Percent Toyota Vans
40258 Percent Toyota Light Trucks 40315 Number Volkswagen Vans
40259 Number Light Truck Mix 40316 Percent Volkswagen Vans
40260 Percent Light Truck Mix 40317 Number Van Mix
40261 Number Domestic Light Trucks 40318 Percent Van Mix
40262 Percent Domestic Light Trucks 40319 Number Unspecified Make Codes
40263 Number Import Light Trucks 40320 Percent Unspecified Make Codes
40264 Percent Import Light Trucks 40321 Percent with Retail Value
40265 Number Chevrolet SUVs 40322 Percent without Retail Value
40266 Percent Chevrolet SUVs 40325 Vehicle Market Class Bundle
40267 Number Chrysler SUVs 40330 Vehicle Value and Age Data Bundle
40268 Percent Chrysler SUVs 40335 Vehicle Make Bundle
40269 Number Dodge SUVs 40336 Number Traditional Cars
40270 Percent Dodge SUVs 40337 Percent Traditional Cars
40271 Number Ford SUVs 40338 Number Upscale Premium Cars
40272 Percent Ford SUVs 40339 Percent Upscale Premium Cars
40273 Number GMC SUVs 40340 Number Upscale Ultra Cars
40274 Percent GMC SUVs 40341 Percent Upscale Ultra Cars
40275 Number Honda SUVs 40342 Number Sporty Cars Upper Premium
40276 Percent Honda SUVs 40343 Percent Sporty Cars Upper Premium
40277 Number Isuzu SUVs 40344 Number Sporty Cars Ultra Luxury
40278 Percent Isuzu SUVs 40345 Percent Sporty Cars Ultra Luxury
40279 Number Jeep SUVs 40346 Number Sport Utility Pickup Truck
40280 Percent Jeep SUVs 40347 Percent Sport Utility Pickup Truck
40281 Number KIA SUVs 40348 Number Alt. Power Natural Gas Car
40282 Percent KIA SUVs 40349 Percent Alt. Power Natural Gas
40283 Number Mitsubishi SUVs 40350 Number Sport Wagon Entry Level
40284 Percent Mitsubishi SUVs 40351 Percent Sport Wagon Entry Level
40285 Number Nissan SUVs 40352 Number Sport Utility Upper Midrange
40286 Percent Nissan SUVs 40353 Percent Sport Utility Upper Midrange
40287 Number Oldsmobile SUVs 40354 Number Sport Wagon Midrange
40288 Percent Oldsmobile SUVs 40355 Percent Sport Wagon Midrange
40289 Number Suzuki SUVs 40356 Number Sport Wagon Premium
40290 Percent Suzuki SUVs 40357 Percent Sport Wagon Premium
40291 Number Toyota SUVs 40358 Number Sport Utility Premium Large
40292 Percent Toyota SUVs 40359 Percent Sport Utility Premium Large
40293 Number Other SUVs 40401 Foreign vs. Domestic Score
40294 Percent Other SUVs 40402 More vs. Less Expensive Score
40295 Number Luxury SUV Mix 40403 Luxury vs. Mid-Priced Score
40296 Percent Luxury SUV Mix 40404 New vs. Used Score
40297 Number Chevrolet Vans 40405 Midrange Car vs. Truck Score
40298 Percent Chevrolet Vans 40406 Foreign vs. Domestic
40299 Number Chrysler Vans 40407 More vs. Less Expensive
40300 Percent Chrysler Vans 40408 Luxury vs. Mid-Priced
40301 Number Dodge Vans 40409 New vs. Used
40302 Percent Dodge Vans 40410 Midrange Car vs. Trucks

17
Data element listing INSOURCE
2000 census data variables G2048 % White Non-Hispanic
G2001 % Pop. Age < 4 G2049 % Black Non-Hispanic
G2002 % Pop. Age 59 G2050 % American Indian Non-Hispanic
G2003 % Pop. Age 1013 G2051 % Asian Non-Hispanic
G2004 % Pop. Age 1417 G2052 % Hawaiian Non-Hispanic
G2005 % Pop. Age 1820 G2053 % Other Race Non-Hispanic
G2006 % Pop. Age 2124 G2054 % Multiple Race Non-Hispanic
G2007 % Pop. Age 2529 G2055 % White Hispanic
G2008 % Pop. Age 3034 G2056 % Black Hispanic
G2009 % Pop. Age 3539 G2057 % American Indian Hispanic
G2010 % Pop. Age 4044 G2058 % Asian Hispanic
G2011 % Pop. Age 4549 G2059 % Hawaiian Hispanic
G2012 % Pop. Age 5054 G2060 % Other Race Hispanic
G2013 % Pop. Age 5559 G2061 % Multiple Race Hispanic
G2014 % Pop. Age 6064 G2062 % Pop. in Family Households
G2015 % Pop. Age 6569 G2063 % Pop. Householders in Family household
G2016 % Pop. Age 7074 G2064 % Pop. Male Householders in Family Household
G2017 % Pop. Age 7579 G2065 % Pop. Female Householders Family Household
G2018 % Pop. Age 8084 G2066 % Pop. Spouse in Family Household
G2019 % Pop. Age 85+ G2067 % Pop. Children in Family Household
G2020 % Pop. Age < 10 G2068 % Pop. Natural Born/Adopted Children
G2021 % Pop. Age < 18 Family Household
G2022 % Pop. Age < 25 G2069 % Pop. Stepchildren in Family Household
G2023 % Pop. Age 2534 G2070 % Pop. Grandchildren in Family Household
G2024 % Pop. Age 3544 G2071 % Pop. Sibling in Family Household
G2025 % Pop. Age 4554 G2072 % Pop. Parent in Family Household
G2026 % Pop. Age 5564 G2073 % Pop. Other Relatives in Family Household
G2027 % Pop. Age 65+ G2074 % Pop. Non-Relatives in Family Household
G2028 % Pop. Age 75+ G2075 % Pop. In Non-Family Households
G2029 % Pop. Age 18+ G2076 % Pop. Male Householders in Non-Family Household
G2030 % Pop. Age 1865 G2077 % Pop. Male Living Alone
G2031 Median Age G2078 % Pop. Male Householder 2+ person
G2032 Median Age Male Non-Family Household
G2033 Median Age Female G2079 % Pop. Female Households in Non-Family Household
G2034 Median Age Adults 18+ G2080 % Pop. Female Living Alone
G2035 Median Age Adult Male 18+ G2081 % Pop. Female Householder 2+ Person
Non-Family Household
G2036 Median Age Adult Female 18+
G2082 % Pop. Non-Relatives in Non-Family Household
G2037 % Male
G2083 % Pop. In Group Quarters
G2038 % Female
G2084 % Pop. In Institutions
G2039 % White Only
G2085 % Pop. In Correctional Institutions
G2040 % Black Only
G2086 % Pop. In Nursing Homes
G2041 % American Indian Only
G2087 % Pop. In Other Institutional Group Quarters
G2042 % Asian Only
G2088 % Pop. Non-Institutional Group Quarters
G2043 % Hawaiian Only
G2089 % Pop. College Dormitories
G2044 % Other Race Only
G2090 % Pop. Military Quarters
G2045 % Multiple Race
G2091 % Pop. Other Non-Institutional Group Quarters
G2046 % Hispanic
G2092 % Households Non-Hispanic
G2047 % Non-Hispanic
G2093 % Households Non-Hispanic White

18
Data element listing INSOURCE
2000 census data variables cont. G2140 % Vacant Units for Sale
G2094 % Households Non-Hispanic Black G2141 % Vacant Units Sold and Not Yet Occupied
G2095 % Households Non-Hispanic Native American G2142 % Vacant Units Seasonally Occupied
G2096 % Households Non-Hispanic Asian G2143 % Vacant Units for Migrant Workers
G2097 % Households Non-Hispanic Hawaiian G2144 % Vacant Units Other Reason for Vacancy
G2098 % Households Non-Hispanic Other Race G2145 Average Household Size
G2099 % Households Non-Hispanic Multiple Race G2146 % Households 1 Person
G2100 % Households Hispanic G2147 % Households 2 Persons
G2101 % Households Hispanic White G2148 % Households 3 Persons
G2102 % Households Hispanic Black G2149 % Households 4 Persons
G2103 % Households Hispanic Native American G2150 % Households 5 Persons
G2104 % Households Hispanic Asian G2151 % Households 6 Persons
G2105 % Households Hispanic Hawaiian G2152 % Households 7+ Persons
G2106 % Households Hispanic Other Race G2175 Population
G2107 % Households Hispanic Multiple Race G2176 Households
G2108 % Households with Children G2177 Pop. Density
G2109 % Households Family Household with Children G2201 Dwelling Units
G2110 % Households Married Couple Family with Children G2202 % Pop. Urbanized Areas
G2111 % Households Other Family Type with Children G2203 % Pop. Urban Clusters
G2112 % Households Male Householder with Children G2204 % Pop. Rural Farm
G2113 % Households Female Householder with Children G2205 % Pop. Rural Non-Farm
G2114 % Households Non-Family Household with Children G2206 Pop. Age 15+
G2115 % Households Non-Family Male HOH with Children G2207 % 15+ Never Married
G2116 % Households Non-Family Female HOH with Children G2208 % 15+ Married Spouse Present
G2117 % Households No Children G2209 % 15+ Married Spouse Absent
G2118 % Family Households No Children G2210 % 15+ Widowed
G2119 % Family Households No Children Married Couple G2211 % 15+ Divorced
G2120 % Family Households No Children Other Household G2212 % 15+ less than 9th grade
G2121 % Family Households No Children Male Householder G2213 % 15+ 9th11th grade No Diploma
G2122 % Family Households No Children Female Householder G2214 % 15+ High School Graduate
G2123 % Non-Family Households G2215 % 15+ Some College No Degree
G2124 % Non-Family Households Male Householder G2216 % 15+ Associate Degree
G2125 % Non-Family Households Female Householder G2217 % 15+ Bachelors Degree
G2126 % Households Married Couple G2218 % 15+ Graduate/Prof. Degree
G2127 % Households Age 1524 G2219 Pop. 3+
G2128 % Households Age 2534 G2220 % Pop. 3+ School: Preschool
G2129 % Households Age 3544 G2221 % Pop. 3+ School: Kindergarten
G2130 % Households Age 4554 G2222 % Pop. 3+ School: Elementary
G2131 % Households Age 5564 G2223 % Pop. 3+ School: High School
G2132 % Households Age 6574 G2224 % Pop. 3+ School: Univ./College
G2133 % Households Age 7584 G2225 % Pop. 3+ School: Grad./Prof.
G2134 % Households Age 85+ G2226 % Pop. 3+ School: Not in School
G2135 % Dwelling Units Vacant G2227 % Pop. 3+ School: Public
G2136 % Dwelling Units Occupied G2228 % Pop. 3+ School: Private
G2137 % Dwelling Units Owner-Occupied G2229 % Native-Born Citizen
G2138 % Dwelling Units Renter-Occupied G2230 % Foreign-Born Nat Citizen
G2139 % Vacant Units for Rent G2231 % Foreign-Born Non-Citizen

19
Data element listing INSOURCE
2000 census data variables cont. G2278 % White Pop. Above Poverty
G2232 % Households Income Less than $10,000 G2279 % Black Pop. Below Poverty
G2233 % Households Income $10,00014,999 G2280 % Black Pop. Above Poverty
G2234 % Households Income $15,00019,999 G2281 % Native Pop. Below Poverty
G2235 % Households Income $20,00024,999 G2282 % Native Pop. Above Poverty
G2236 % Households Income $25,00029,999 G2283 % Asian Pop. Below Poverty
G2237 % Households Income $30,00034,999 G2284 % Asian Pop. Above Poverty
G2238 % Households Income $35,00039,999 G2285 % Hawaiian Pop. Below Poverty
G2239 % Households Income $40,00044,999 G2286 % Hawaiian Pop. Above Poverty
G2240 % Households Income $45,00049,999 G2287 % Other Pop. Below Poverty
G2241 % Households Income $50,00059,999 G2288 % Other Pop. Above Poverty
G2242 % Households Income $60,00074,999 G2289 % Multiple Race Pop. Below Poverty
G2243 % Households Income $75,00099,999 G2290 % Multiple Race Pop. Above Poverty
G2244 % Households Income $100,000124,999 G2291 % Hispanic Pop. Below Poverty
G2245 % Households Income $125,000149,999 G2292 % Hispanic Pop. Above Poverty
G2246 % Households Income $150,000199,999 G2293 % White Non-Hispanic Pop. Below Poverty
G2247 % Households Income $200,000+ G2294 % White Non-Hispanic Pop. Above Poverty
G2248 Median Household Income G2295 Total Labor Force
G2249 Median Family Household Income G2296 % In Armed Forces
G2250 Median Non-Family Household Income G2297 % Employed
G2251 Per-Capita Income G2298 % Unemployed
G2252 % Households with Earnings G2299 % Not in Labor Force
G2253 % Households No Earnings G2300 Female Labor Force Part Rate
G2254 % Households with Wage or Salary Income G2301 % Agric. Forestry Fish and Hunting
G2255 % Households No Wage or Salary Income G2302 % Mining
G2256 % Households Self-Employment Income G2303 % Construction
G2257 % Households No Self-Employment Income G2304 % Manufacturing
G2258 % Households with Int./Div./Rental Income G2305 % Wholesale Trade
G2259 % Households No Int./Div./Rental Income G2306 % Retail Trade
G2260 % Households Social Security Income G2307 % Transportation and Warehousing
G2261 % Households No Social Security Income G2308 % Utilities
G2262 % Households Supp. Security Income (SSI) G2309 % Information
G2263 % Households No Supp. Sec. Income (SSI) G2310 % Finance and Insurance
G2264 % Households Public Asst. Income G2311 % Real Estate Rental and Leasing
G2265 % Households No Public Asst. Income G2312 % Professional Scientific and Technical Services.
G2266 % Households Retirement Income G2313 % Management of Computer and Enterprises
G2267 % Households No Retirement Income G2314 % Administration and support and Waste Management
G2268 % Households Other Type of Income G2315 % Educational Services
G2269 % Households No Other Type of Income G2316 % Health Care and Social Assistance
G2270 Median Income: Household Age < 25 G2317 % Arts, Entertainment and Recreation
G2271 Median Income: Household Age 2534 G2318 % Accommodation and Food Services
G2272 Median Income: Household Age 3544 G2319 % Other Services non-pub Administration
G2273 Median Income: Household Age 4554 G2320 % Public Administration
G2274 Median Income: Household Age 5564 G2321 % Occupational Management (non-farm)
G2275 Median Income: Household Age 6574 G2322 % Occupational Farmers and Farm Mgmt.
G2276 Median Income: Household Age 75+ G2323 % Occupational Business Ops. Spec.
G2277 % White Pop. Below Poverty G2324 % Occupational Financial Specialists

20
Data element listing INSOURCE
2000 census data variables cont. G2371 Own-Occ. Housing units $15,00019,999
G2325 % Occ. Computer and Math Occs. G2372 Own-Occ. Housing units $20,00024,999
G2326 % Occ. Arch. Surv Cartgrph Engr. G2373 Own-Occ. Housing units $25,00029,999
G2327 % Occ. Draft Eng. and Map Techs. G2374 Own-Occ. Housing units $30,00034,999
G2328 % Occ. Physical and Social Science G2375 Own-Occ. Housing units $35,00039,999
G2329 % Occ. Comm. and Social Services G2376 Own-Occ. Housing units $40,00049,999
G2330 % Occ. Legal G2377 Own-Occ. Housing units $50,00059,999
G2331 % Occ. Edu. Training and Library G2378 Own-Occ. Housing units $60,00069,999
G2332 % Occ. Arts/Ent./Sports/Media G2379 Own-Occ. Housing units $70,00079,999
G2333 % Occ. Health Diag. and Practitioners G2380 Own-Occ. Housing units $80,00089,999
G2334 % Occ. Health Techs. G2381 Own-Occ. Housing units $90,00099,999
G2335 % Occ. Health care Support G2382 Own-Occ. Housing units $100,000114,999
G2336 % Occ. Fire and Law Enforcement G2383 Own-Occ. Housing units $115,000149,999
G2337 % Occ. Other Protective Services G2384 Own-Occ. Housing units $150,000174,999
G2338 % Occ. Food Prep and Serving G2385 Own-Occ. Housing units $175,000199,999
G2339 % Occ. Bldg. and Grnds. Clean and Maint. G2386 Own-Occ. Housing units $200,000249,999
G2340 % Occ. Personal Care and Service G2387 Own-Occ. Housing units $250,000299,999
G2341 % Occ. Sales and Related Occs. G2388 Own-Occ. Housing units $300,000399,999
G2342 % Occ. Office and Admin. Support G2389 Own-Occ. Housing units $400,000499,999
G2343 % Occ. Farm Fish and Forestry G2390 Own-Occ. Housing units $500,000749,999
G2344 % Occ. Sup. Const. and Extractn. Workers G2391 Own-Occ. Housing units $750,000999,999
G2345 % Occ. Const. Trades Workers G2392 Own-Occ. Housing units $1,000,000+
G2346 % Occ. Extraction Workers G2393 Median Housing Val.
G2347 % Occ. Install Maint. and Repair G2394 Housing units with Mort. and Second Mort.
G2348 % Occ. Production G2395 Housing units with Mort. and Home Equity
G2349 % Occ. Sup. Trans. and Mat Moving G2396 Housing units with Mort./Sec. Mort. and Equity
G2350 % Occ. Aircraft and Traffic Control G2397 Housing units with First Mort. only
G2351 % Occ. Motor Vehicle Operators G2398 Housing units without Mortgage
G2352 % Occ. Rail Water and Other Trans. G2399 Median Rent
G2353 % Occ. Material Moving Workers G2400 Rent: Total Rental housing units
G2354 % Pop. Civilian Veterans Age 18+ G2401 Rent: < $100
G2355 % Disability: Total Tallied G2402 Rent: $100149
G2356 Means of trans. to Work Age 16+ G2403 Rent: $150199
G2357 % Trans. to work Drove Alone G2404 Rent: $200249
G2358 % Trans. to work Carpooled G2405 Rent: $250299
G2359 % Trans. to work Worked at Home G2406 Rent: $300349
G2360 Median Travel Time to Work G2407 Rent: $350399
G2361 Avg. Commute Time G2408 Rent: $400449
G2362 Trav. Time to Work: 90+ mins G2409 Rent: $450499
G2363 Trav. Time to Work: 6089 mins G2410 Rent: $500549
G2364 Workers in Family: None G2411 Rent: $550599
G2365 Workers in Family: 1 G2412 Rent: $600649
G2366 Workers in Family: 2 G2413 Rent: $650699
G2367 Workers in Family: 3 G2414 Rent: $700749
G2368 Total Own Occ. Housing units G2415 Rent: $750799
G2369 Own-Occ. Housing units < $10,000 G2416 Rent: $800899
G2370 Own-Occ. Housing units $10,00014,999 G2417 Rent: $900999

21
Data element listing INSOURCE
2000 census data variables cont. G2450 Median Length of Residence
G2418 Rent: $1,0001,249 G2451 % Tele Svc.: Own Occ. with
G2419 Rent: $1,2501,499 G2452 % Tele Svc.: Own Occ. without
G2420 Rent: $1,5001,999 G2453 % Tele Svc.: Renter Occ. with
G2421 Rent: $2,000 or more G2454 % Tele Svc.: Renter Occ. without
G2422 Rent: No Rent G2455 % Kitchen Facilities: Complete
G2423 Aggregate Contract Rent G2456 % Kitchen Facilities: Lacking
G2424 Units : 1; Detached G2457 % Fuel Utility Gas
G2425 Units: 1; Attached G2458 % Fuel Bottle Tank or LP Gas
G2426 Units: 2 G2459 % Fuel Electricity
G2427 Units: 3 or 4 G2460 % Fuel Fuel Oil Kerosene etc
G2428 Units: 59 G2461 % Fuel Coal or Coke
G2429 Units: 1019 G2462 % Fuel Wood
G2430 Units: 2049 G2463 % Fuel Solar Energy
G2431 Units: 50 or more G2464 % Fuel Other Fuel
G2432 Units: Mobile Home G2465 % Fuel No Fuel Used
G2433 Units: Boat/RV/Van/etc. G2466 % Plumbing: Complete
G2434 % Year Built: 1999 to March 2000 G2467 % Plumbing: Lacking Complete
G2435 % Year Built: 19951998 G2468 Housing Stability
G2436 % Year Built: 19901994 G2469 Housing Turnover
G2437 % Year Built: 19801989 G2470 % Households English Speaking
G2438 % Year Built: 19701979 G2471 % Households Spanish Speaking Ling. Isol.
G2439 % Year Built: 19601969 G2472 % Households Spanish Speaking Not Ling. Isol.
G2440 % Year Built: 19501959 G2473 % Households Spanish Speaking
G2441 % Year Built: 19401949 G2474 % Households Linguistically Isolated
G2442 % Year Built: 1939 or earlier G2503 Index of Social Position for Small Areas
G2443 Median Dwelling Age G2504 ISPSA Deciles
G2444 % Year Moved in 1999March 2000 G2505 State Income Index
G2445 % Year Moved in 19951998 G2506 State Income Deciles
G2446 % Year moved in 19901994 G2507 State Home Value Index
G2447 % Year moved in 19801989 G2509 Market (CBSA) Income Index
G2448 % Year moved in 19701979 G2510 Market (CBSA) Income Deciles
G2449 % Year moved in 1969 or earlier G2511 Market (CBSA) Home Value Index

22
Data element listing INSOURCE
BehaviorBank household indicators and indicators with propensities

To maximize coverage, select BehaviorBank household indicators with modeled BehaviorBank propensities.

8101* Golfer 8526 Grandparent and propensity


8501 Golfer and propensity 8127* Clothing
8102* Donor 8527 Clothing and propensity
8502 Donor and propensity 8128* Environmental donor
8103* Pets 8528 Environmental donor and donor propensity
8503 Pets and propensity 8129* Mutual
8104* Arts 8529 Mutual and propensity
8504 Arts and propensity 8130* Weight-conscious
8105* Mail-order buyer 8530 Weight-conscious and propensity
8505 Mail-order buyer and propensity 8131* Buys by phone
8106* Fitness 8531 Buys by phone and propensity
8506 Fitness and propensity 8132* Buys by television
8107* Outdoor 8532 Buys by television and propensity
8507 Outdoor and propensity 8133* Mail-order multibuyer
8108* Travel 8533 Mail-order multibuyer and propensity
8508 Travel and propensity 8135* Platinum credit
8109* Investor 8535 Platinum credit and propensity
8509 Investor and propensity 8136* Dogs
8110* Auto owner 8536 Dogs and propensity
8510 Auto owner and propensity 8137* Cats
8111* Credit card 8537 Cats and propensity
8511 Credit card and propensity 8138* Health
8112* Garden 8538 Health and propensity
8512 Garden and propensity 8139* Auto
8113* Crafts 8539 Auto and propensity
8513 Crafts and propensity 8140* Skiing
8114* Collector 8540 Skiing and propensity
8514 Collector and propensity 8141* Astrology
8115* Cruise 8541 Astrology and propensity, self-reported data
8515 Cruise and propensity 8142* Boats
8116* Sports 8542 Boats and propensity, self-reported data
8516 Sports and propensity 8143* Cell phone
8117* Gourmet 8543 Cell phone and propensity, self-reported data
8517 Gourmet and propensity 8144* Communication
8118* Sweepstakes 8544 Communication and propensity, self-reported data
8518 Sweepstakes and propensity 8145* Computer
8119* Politics 8545 Computer and propensity, self-reported data
8519 Politics and politics propensity 8150* High-tech owner
8120* Music 8550 High-tech owner and propensity, self-reported data
8520 Music and music propensity 8151* Home dcor
8121* Reader 8551 Home dcor and propensity, self-reported data
8521 Reader and reader propensity 8152* Home entertainment
8122* Child products 8552 Home entertainment and propensity, self-reported
8522 Child products and propensity 8153* Kitchen aids
8123* Do-it-yourselfer 8553 Kitchen aids and propensity, self-reported data
8523 Do-it-yourselfer and propensity 8154* Mail-order music video
8124* Self improvement 8554 MOB music video and propensity, self-reported
8524 Self-improvement and propensity 8155* Mail-order books and magazines
8125* Religion 8555 MOB books and mags and propensity, self-reported
8525 Religion and propensity 8156* Mail-order clothes and shoes
8126* Grandparent 8556 MOB clothes and shoes and propensity, self-reported

*Denoted elements available for Enhanced list rental fulfillment processing

23
Data element listing INSOURCE
8157* Mail-order insurance and finance 8169* Buy online
8557 MOB insurance/financial & Propensity, self-reported data 8569 Buy online and propensity, self-reported data
8158* Mail-order gifts 8170* Spender
8558 MOB gifts and propensity, self-reported data 8570 Spender and propensity, self-reported
8159* Mail-order gardening 8171* Tennis
8559 MOB gardening and propensity, self-reported data 8571 Tennis and propensity, self-reported data
8160* Mail-order jewelry/cosmetics 8172* Travel: domestic
8560 MOB jewelry/cosmetics and propensity, self-reported 8572 Travel: domestic and propensity, self-reported data
8161* Music: classical, opera, big band 8173* Travel: foreign
8561* Music: classical, opera, big band and propensity, 8573 Travel: foreign and propensity, self-reported data
self-reported 8174* Volunteer
8561 Music: classical, opera, big band propensity, self-reported 8574 Volunteer and propensity, self-reported data
8162* Music: country 8176 Lenses
8562 Music: country and propensity, self-reported data 8576 Lenses and propensity, self-reported
8163* Music: Christian 8177 RX Drugs
8563 Music: Christian and propensity, self-reported 8577 RX Drugs and propensity, self-reported
8164* Music: oldies 8179* Video
8564 Music: oldies and propensity, self-reported data 8579 Video and Video propensity, self-reported
8165* Music: rock 8180 Active Military
8565 Music: rock and propensity, self-reported data 8580 Active Military and Active Military Propensity,
8166* Internet online subscriber self-reported data
8167* Personal care beauty 8181 Inactive Military
8567 Personal care beauty and propensity, self-reported 8581 Inactive Military and Inactive Military Propensity,
8168* Photography self-reported data
8568 Photography and propensity, self-reported data 8200 Presence of Smoker
*Denoted elements available for Enhanced list rental fulfillment processing

24
Data element listing INSOURCE
SM

Data Bundle Number Description


Advantage Data Bundle B2900B2913, G2514, 0100, 0101E, 0103, D105S, 0107A, 0109, 0110, 0113124,
151
01290131, 0160, 0162, 0211, 0219
220 Basic Financial Data Bundle D1053, 113, 114, 211, 212, G2514
221 Expanded Financial Data Bundle D1053, 113, 114, 211, 212, 213, G2514
324 TrueTouch Contact Strategy bundle 200, 326, 328338, 346, 347
SM

325 All TrueTouch Data Bundle 326, 328338, 346, 347


600 All Mortgage Info Bundle 601, 602, 603, 615, 617, 618, 619, 608613, 711, 715, 716, 717
8100 All Household Indicator Bundle 81018174, 8180, 8181
8500 All Household Indicator with Propensities Bundle 85018575, 8578 (excluding elements in 8500B)
All Household Indicator without Propensities Bundle 8111, 8113, 8117, 8145, 8150, 8166
8500B
(balance of Household elements)
10500 All Summarized Credit Statistics Bundle 1000110307
40000 All Auto Market Statistics Bundle 4000140320
40325 Vehicle Market Classification Bundle 4000140009, 4005840067, 4006840073, 4008640123
40330 Vehicle Value and Age Data Bundle 4000140009, 4001040045, 4004640057, 4007440085, 4012440160
40335 Vehicle Make Bundle 4000140009, 4007440085, 4012440160, 4016140320
G2000 ALL 2000 Census Demographic Bundle G2001G2474
E00G Gold INSOURCE Bundle
SM

E00GE Gold INSOURCE Bundle with Ethnic Insight SM

E00S Silver INSOURCE Bundle


E00SE Silver INSOURCE Bundle with Ethnic Insight
E00B Bronze INSOURCE Bundle
E00BE Bronze INSOURCE Bundle with Ethnic Insight
Z0002 All Z-24 Summarized RFM Data Bundle (Silver) Z-24 RFM data Z0003Z0022

All Z-24 RFM and Mail Order Category Scores Bundle (Gold) Z-24 RFM data Z0003Z0022 Product
Category Models Z0030, Z0035, Z0040, Z0045, Z0050, Z0055, Z0060, Z0065, Z0070, Z0075, Z0080,
Z0085, Z0090, Z0095, Z0100, Z0105, Z0110, Z0115, Z0120, Z0125, Z0130, Z0135, Z0140, Z0145, Z0150,
Z0024
Z0155, Z0160, Z0165, Z0170, Z0175, Z0180, Z0185, Z0190, Z0195, Z0200, Z0205, Z0210, Z0215, Z0220,
Z0225, Z0230, Z0235, Z0240, Z0245, Z0250, Z0255, Z0260, Z0265, Z0270, Z0275, Z0280, Z0285, Z0290,
Z0295, Z0300, Z0305, Z0310, Z0315, Z0320, Z0325, Z0330, Z0335, Z0340, Z0345, Z0803Z0814
Z0001 All Z-24 Data Bundle (Platinum) Z-24 RFM data Z0003Z0022 Product Category Models and RFM data
Z0026Z0345, Z0803Z0997
Z0701 Z24 Legacy Reactivation Bundle Participants only Z24 24 Month MOCOMP and RFM Bundle Z0007,
Z0003Z0007, Z0009Z0011, Z0017, Z0018, Z0019, Z0020

25
Data element listing INSOURCE
SM

Additional services
Enhancement reports
Data Element Number Description
E001 INSOURCE Enhancement Match Rate Report
R001 INSOURCE Comprehensive Demo Data Bundle with Telephones
R002 INSOURCE Comprehensive Demo Data Bundle
10500 Summarized Credit Statistics Match Rate Report
40000 Auto Market Statistics Match Rate Report
8100 All Household indicator Match Rate Report
8500, 8500B All Household indicator with Quick Predict propensity Match Rate Report
E001, 10500 All Enhancement Match Rate Reports with SCS and Consumer
E001, 10500 and 8500, 8500B All Enhancement Match Rate Reports with SCS and Household indicator and propensities
All Enhancement Match Rate Reports with SCS, Consumer Response, and Household
E001, 10500, 8500, 8500B
indicator and propensities
R007 Experian Market Penetration Analysis
E002 Smart Profile
Market penetration with executive summary TrueTouch impact analysis report
Custom executive summary with market penetration or TrueTouch impact reports prepared by Decision Sciences
Data Element Number Description
R007 Experian Market Penetration Analysis
325 TrueTouch Impact Analysis Report
Enhanced List Rental Fulfillment
Data Element Number Description
Enhanced List Rental Fulfillment Standard Bundle
E003
(Note: this bundle does not include all elements available for ELRF)

26
Data enhancement services business
The U.S. Business Database is a premier business-to-business Enhancement elements
marketing database, featuring demographic and credit Strengthen your customer file by appending enhancement
information that is updated monthly on more than 14 million business bundles to your customer file. You can select from
businesses. From small, home-based businesses to Fortune 1000 six different bundles including: full record, contact, contact
companies, the U.S. Business Database has all the information demographic, reverse phone and Business Owner Link. In
you need to target new prospects as well as gain valuable addition, broaden your view of your customer through Experians
intelligence on your existing customers. This database is your business credit bundle, which includes data such as credit rating,
source for high-quality business information. total combined tradelines, UCC count and more.

Take advantage of business data enhancement services by


Enhancement services adding value and productivity to your customer file.
Enhance your customer database for effective cross-selling.
Data bundles from the U.S. Business Database can be appended
to your list to expand your view of your customer. The record
match process yields the highest possible match rates for data
enhancement, which delivers more data to enhance your files,
improve the depth and quality of your database, and provide
better insight into your customers needs. A persistent ID helps
you track a business over time and easily update your database
as data elements on that business change.

27
Data enhancement bundled packages business
Business Full Record Bundle
Data element Description
Location Number The unique identifier for each business in the database
Company Name The name shown is that by which the business is known or under which it conducts its business
Address The P.O. Box number of the business is provided if one is available. Where there is no postal
TM

address, a location is shown if one is available. Where no address is available, this field is blank.
City The city name identifies the town or municipality in which the address is situated. The city
corresponds to the P.O. Box number or the physical address, depending on which type of address
is provided.
State Abbreviation The two-letter U.S. Postal Service (USPS ) abbreviation is used to identify the state in which the

city is located.
ZIP Code USPS five-digit ZIP code assigned to the business address
ZIP+4 tm
The ZIP+4 code, together with the ZIP Code, constitutes the full nine-digit code used for delivery
by the USPS.
State Numeric Code A two-digit code is assigned to the state in which the ZIP Code is situated, in accordance with FIPS.
County Code A three-digit code is assigned to the county in which the business ZIP Code is situated, in
accordance with FIPS.
Primary Address Carrier The carrier route for the primary business address as assigned by the USPS
Route Code
CBSA Code Core Based Statistical Area Code (expanded MSA Code) refers to the region based around
an urban center of at least 10,000 people. It refers to both Metropolitan Statistical Areas and
micropolitan areas, which are urban clusters of at least 10,000 and fewer than 50,000 people.
CBSA Description Description of the city and state that make up the CBSA code
CBSA Level Indicates if an area is a micropolitan or metropolitan area:
1 MICROPOLITAN
2 METROPOLITAN
Blank UNKNOWN
CSA Code Adjoining CBSAs. Combination of metro and micro areas
MSA Code A four-digit code representing the Metropolitan Statistical Area (MSA). The U.S. Census Bureau
has defined 363 MSAs for the United States. The Census Bureau defines an MSA as one or more
adjacent counties or county equivalents that have at least one urban core area of at least 50,000
population, plus adjacent territory that has a high degree of social and economic integration with the
core as measured by commuting ties.
Address Type Indicator A value indicating specific details about the mailing address of the business:
F = Firm delivery point
G = General delivery
H = High-rise
P = Post Office box
tm

R = Rural route or highway


S = Street address
Primary Mail Score The deliverability score of the Primary Address
Primary Mail Confidence Mailing Confidence of the Primary Address:
1 ACCURATE MAILABLE ADDRESS
2 PROBABLY DELIVERABLE
3 MIGHT BE DELIVERABLE
4 PROBABLY UNDELIVERABLE
5 UNDELIVERABLE DO NOT MAIL
0 NO ABI/ADDRESS MATCH
Latitude (+3.6 DD FORMAT) The formatted version of the latitude data element
Longitude (-3.6 DD FORMAT) The formatted version of the longitude data element
Secondary Address The business location address when both location and postal address are unknown
Secondary City The city of the location address
Secondary State The U.S. Postal Service state abbreviation for the location address

28
Data enhancement bundled packages business
Business Full Record Bundle, continued
Data element Description
Secondary ZIP Code The five-digit ZIP Code relating to the location address
Secondary ZIP+4 Code The ZIP+4 Code for the location address
Secondary Address Carrier The carrier route for the secondary location address as assigned by the USPS
Route Code
Secondary Mail Score The deliverabiltiy score for the Secondary Address
Secondary Mail Confidence Mailing Confidence of the Secondary Address:
1 ACCURATE MAILABLE ADDRESS
2 PROBABLY DELIVERABLE
3 MIGHT BE DELIVERABLE
4 PROBABLY UNDELIVERABLE
5 UNDELIVERABLE DO NOT MAIL
0 NO ABI/ADDRESS MATCH
Phone The telephone number is shown with the area code in the first three positions. (No hyphens or
parentheses appear in this field.)
Contact Last Name The contacts last name
Contact First Name The contacts first name
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy

29
Data enhancement bundled packages business
Business Full Record Bundle, continued
Data element Description
Title Code Title of the designated contact derived from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Primary SIC Code This field contains six-digit SIC Code for the business primary activity. Approximately 79% of the
records in the database have only one SIC Code.
Primary SIC Description Description of the primary Standard Industrial Classification code
Secondary SIC Code This field identifies an additional activity of the business. If there is no additional activity, this field
will be blank. Approximately 23% of the records in the database have two SIC Codes.
Secondary SIC Description Description of the secondary Standard Industrial Classification code
NAICS Code North American Industry Classification System code. Standard codes are six bytes a proprietary
8 byte code is used to increase the accuracy of a match to the SIC Codes.
NAICS Code Description North American Industry Classification System description
Employment Code This field contains an alpha code for the number of employees who work at the business.
A 14
B 59
C 1019
D 2049
E 5099
F 100249
G 250499
H 500999
I 1,0004,999
J 5,0009,999
K 10,000+

30
Data enhancement bundled packages business
Business Full Record Bundle, continued
Data element Description
Employment Derivation Flag Determines how employment code was derived.
A = Actual
B = Modeled by Business
C = Modeled by SIC
D = Modeled by Professional Individual
Number of Employees (Actual) This field contains the number of employees who work at this location of the business.
Sales Volume Code This field contains an alpha code corresponding to the estimated sales of the business in thousands
of dollars.
A 1499
B 500999
C 1,0002,499
D 2,5004,999
E 5,0009,999
F 10,00019,999
G 20,00049,999
H 50,00099,999
I 100,000499,999
J 500,000999,999
K 1,000,000+
Estimated Sales Volume A modeled figure derived from employment size and other factors to indicate the sales volume of
(Location) the business.
Total Sales Volume Reported dollar sales amount for the corporation
(Actual for Corporation)
Business Status Code The code denoting whether the business is a headquarter, a branch or a subsidiary headquarter. If
the business is none of these, the field will be blank.
1 = Headquarters
2 = Branches
3 = Subsidiary Headquarters
9 = Not Linked
Public Company Indicator Indicates a publicly held business or that it is a branch of a publicly held company.
0 Private
1 Public
2 Branch
Fortune Rank Fortune 1000 ranking. Updated yearly. If two Fortune-ranked companies merge, then the number of
ranked companies will decrease by one. This field will be blank on all unranked businesses.
Primary URL Address The Primary Web address (URL) of the business
Year Established CCYY The year the business/organization was first established
Match Type There are five Match Types: tight, address only, company name only, phone only and Loc Number/
ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Year of First Appearance The year of first appearance in the telephone directory. This field is related to the selected SIC only
CCYY and was first tracked starting in 1984. New adds only.
Date Added to Database The date (CCYYMM) this particular listing was added to the database via one of our multiple
CCYYMM sources or when we last obtained a telephone number or a new address for the business. Indicates
the year the record was a new add.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database.

31
Data enhancement bundled packages business
Business Full Record Bundle, continued
Data element Description
Action Code Depicts the type of transaction that occurred.
The first byte depicts the type of transaction that occurred on the primary sic Code based on the
primary yellow pages heading.
Byte 1:
A = New business
V = Verify no change
P = Phone change
D = Address change
N = Business name change
blank = Non-yellow page record
The second byte designates the type of change that was made to the record based on the secondary
lines of business by some other data source.
Byte 2:
A = new business
B = true blank address
E = enhanced record
K = former blank address
V = verified
Corporation Date The date the corporation was established. Format is MMDDYYYY.
Filing Type Indicates how the business was filed.
C Corporation
D DBA
L License
U Unknown
DB File Code Indicates the database where the company record resides:
H = Hotline
U = US Business
Subsidiary Parent Number The subsidiary parent number identifies the business as a regional or subsidiary headquarters for
a corporate family. The subsidiary will always have an ultimate parent and may or may not have
branches assigned to it.
Ultimate Parent Number The ultimate parent number identifies the ultimate corporate parent of the business and also
serves as the ABI number for the headquarters site of the ultimate parent. Since all locations of a
business have the same ultimate parent number, this field provides corporate ownership lineage
information. This information is not collected or maintained for the types of organizations for which
ownership is ambiguous. Churches and schools, in particular, are not linked in the file for this reason.

Business Contact Bundle


Data element Description
Location Number The unique identifier for each business in the database
Phone The telephone number is shown with the area code in the first three positions. (No hyphens or
parentheses appear in the field.)
Contact Last Name The contacts last name
Contact First Name The contacts first name

32
Data enhancement bundled packages business
Business Contact Bundle, continued
Data element Description
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy
Title Code Title of the designated contact derived from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Match Type There are five Match Types: tight, address only, company name only, phone only and Loc Number/
ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database

33
Data enhancement bundled packages business
Business Contact Demographic Bundle
Data element Description
Location Number The unique identifier for each business in the database
Phone The telephone number is shown with the area code in the first three positions. (No hyphens or
parentheses appear in this field.)
Contact Last Name The contacts last name
Contact First Name The contacts fist name
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy
Title Code Title of the designated contact derive from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Primary SIC Code This field contains the six-digit SIC Code for the business primary activity. Approximately 79% of
the records in the database have only one SIC Code.
Primary SIC Description Description of the primary Standard Industrial Classification code

34
Data enhancement bundled packages business
Business Contact Demographic Bundle, continued
Data element Description
Employment Code This field contains an alpha code for the number of employees who work at the business.
A 14
B 59
C 1019
D 2049
E 5099
F 100249
G 250499
H 500999
I 1,0004,999
J 5,0009,999
K 10,000+
Sales Volume Code This field contains an alpha code corresponding to the estimated sales of the business in thousands
of dollars.
A 1499
B 500999
C 1,0002,499
D 2,5004,999
E 5,0009,999
F 10,00019,999
G 20,00049,999
H 50,00099,999
I 100,000499,999
J 500,000999,999
K 1,00,000+
Match Type There are only five Match Types: tight, address only, company name only, phone only and Loc
Number/ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database.

Business Credit Bundle


Data element Description
Location Number The unique identifier for each business in the database
Phone The telephone number is shown with the area code in the first three positions. (No hyphens or
parentheses appear in this field.)
Contact Last Name The contacts last name
Contact First Name The contacts first name
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy

35
Data enhancement bundled packages business
Business Credit Bundle, continued
Data element Description
Title Code Title of the designated contact derived from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Primary SIC Code This field contains the six-digit SIC code for the business primary activity. Approximately 79% of the
records in the database have only one SIC Code.
Primary SIC Description Description of the primary Standard Industrial Classification code
Employment Code This field contains an alpha code for the number of employees who work at the business.
A 14
B 59
C 1019
D 2049
E 5099
F 100249
G 250499
H 500999
I 1,0004,999
J 5,0009,999
K 10,000+

36
Data enhancement bundled packages business
Business Credit Bundle, continued
Data element Description
Sales Volume Code This field contains the alpha code corresponding to the estimated sales of the business in
thousands of dollars.
A 1499
B 500999
C 1,0002,499
D 2,5004,999
E 5,0009,999
F 10,00019,999
G 20,00049,999
H 50,00099,999
I 100,000499,999
J 500,000999,999
K 1,000,000+
Match Type There are five Match Types: tight, address only, company name only, phone only and Loc Number/
ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database
Bankruptcy Indicator Bankruptcy Flag; Y indicates bankruptcy within the last four weeks.
Judgment Indicator Judgment Flag; Y indicates presence of judgment.
Tax Lien Indicator Tax Lien Flag; Y indicates presence of tax lien.
Bankruptcy Field Indicator Bankruptcy Field Flag; Y indicates bankruptcy filed in the last 10 years.
Payment Indicator Payment Flag; Y indicates payment.
Number of Legal Derogatory Tax-Lien Count + Bankruptcy + Judgment + Collection-Counter + UCC Derog
Date
Tax Lien Balance Dollar amount of the tax lien
Bankruptcy Balance Dollar amount of the bankruptcy filing
Judgment Balance Dollar amount specific in the judgment
Credit File Established Date The date the credit data is added to the Experian Credit File (CCYYMM)
Years in File Number of years since the credit file was established. Derive as follows: Current Date
(CCYYMM) Credit File Established Date (CCYYMM)
Derogatory Legal Indicator Indicates presence of any derogatory public record filings such as tax liens and/or judgments,
bankruptcy or any collection accounts associated with the business.
C = Indicates presence of any accounts in collection associated with this business
Y = Derogatory legal data (tax lien, judgment and/or bankruptcy)
Derogatory Legal File Date Date of most recent derogatory public record filing
CCYYMMDD
Legal Liability Amount Total dollar amount of debtors legal liability, including accounts in collection, tax liens, judgments
and/or bankruptcies
UCC Data Indicator Indicates presence of Uniform Commercial Code (UCC) filing, which states that the business has
secured a line of credit by collateral
D = Indicated significant collateral has been pledged
Y = Indicates presence of UCC filings
UCC Count Number of UCC filings
Last Experian Inquiry Date Date of most recent credit inquiry by Experians credit clients within past nine months
CCYYMMDD
Recent High Credit Highest single amount of the credit extended in the last 12 months to this business
Median Credit Account Median amount of extended credit, based on tradelines present on Experians business credit
database within the past 12 months
Total Combined Tradelines Number of tradelines that have been updated within the past three months

37
Data enhancement bundled packages business
Business Credit Bundle, continued
Data element Description
Days Beyond Terms of States the average number of days beyond terms the company pays its bills based on continuously
Combined Trade Totals contributed tradelines
Combined Trade Balance Total dollar amount of all combined
Aged Tradelines Count Number of tradelines with no updates in the past three months
Percentage of Trade Percentage of combined account balances 31 to 60 days past due
Current
Percentage of Trade 3160 Percentage of combined account balances more than 60 days past due
Days Beyond Terms
Experian Credit Rating Proprietary credit model dependent on days beyond terms (DBT)
0 = Not evaluated
1 = Good credit risk (015 DBT)
2 = Reasonable credit risk (1630 DBT)
3 = Potential credit risk (3145 DBT)
4 = Probable credit risk (4660 DBT)
5 = Significant credit risk (6175 DBT)
6 = Significant credit risk (7690 DBT)
7 = Significant credit risk (91105 DBT)
BIS Business Identification Business Identification Number used to match the record to Experians business credit database
Number (PBIN)
Commercial Intelliscore 210
SM
A modeled score used for risk assessment. Designed to predict 90-day payment delinquency of
businesses of all sizes crossing all industries. The score ranges from 0 to 100. The higher the score,
the lower the risk. Format 99999.99.
Commercial Intelliscore 210 Risk Evaluation Code corresponding to a given Commercial Intelliscore 210. Domain includes:
Risk Evaluation Code HR (High Risk) = 0.0032.47
MHR (MediumHigh Risk) = 32.4858.63
MR (Medium Risk) = 58.6470.17
LMR (LowMedium Risk) = 70.2077.71
L (Low Risk) = 77.72100.00
B (Bankruptcy) = 998.00
LD (Limited Data) = 999.00
NS (No Score) = Blanks
Commercial Intelliscore 210 Indicates the percentage of businesses that would have scores below that of this business
Percentile
Commercial Intelliscore 210 Indicates the probability percentage that this business will become derogatory within six months.
Probability Format = 999.99.
Quarter 1 Average DBT Indicates the average days beyond terms for the most recent quarter
Quarter 2 Average DBT Indicates the average days beyond terms for the next prior quarter
Quarter 3 Average DBT Indicates the average days beyond terms for the next prior quarter
Quarter 4 Average DBT Indicates the average days beyond terms for the next prior quarter
Quarter 5 Average DBT Indicates the average days beyond terms for the next prior quarter

Business Reverse Phone Bundle


Data element Description
Location Number The unique identifier of each business in the database
Company Name The name shown is that by which the business is known or under which it conducts its business
Address The P.O. Box number of the business is provided if one is available. Where there is no postal
address, a location is shown. If one is available, this field is blank.

38
Data enhancement bundled packages business
Business Reverse Phone Bundle, continued
Data element Description
City The city name identifies the town or municipality in which the address is situated. The city
corresponds to the P.O. Box number or the physical address, depending on which type of address
is provided.
State Abbreviation The two-letter U.S. Postal Service (USPS) abbreviation is used to identify the state in which the city
is located.
ZIP Code USPS five-digit ZIP code assigned to the business address.
ZIP + 4 The ZIP+4 Code, together with the ZIP Code, constitutes the full nine-digit code used for delivery
by the USPS.
Primary Mail Score The deliverability score of the Primary address
Primary Mail Confidence Mailing Confidence of the Primary Address:
1 ACCURATE MAILABLE ADDRESS
2 PROBABLY DELIVERABLE
3 MIGHT BE DELIVERABLE
4 PROBABLY UNDELIVERABLE
5 UNDELIVERABLE DO NOT MAIL
6 NO ABI/ADDRESS MATCH
Match Type There are five Match Types: tight, address only, company name only, phone only and Loc Number/
ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database.

Business Owner Link Bundle


SM

Data element Description


Location Number The unique identifier for each business in the database
Phone The telephone number is shown with the area code in the first three positions. (No hyphens or
parentheses appear in this field.)
Contact Last Name The contacts last name
Contact First Name The contacts first name
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy

39
Data enhancement bundled packages business
Business Owner Link Bundle, continued
SM

Data element Description


Title Code Title of the designated contact derived from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Primary SIC Code This field contains the six-digit SIC Code for the business primary activity. Approximately 79% of
the records in the database have only one SIC Code.
Primary SIC Description Description of the primary Standard Industrial Classification code
Employment Code This field contains an alpha code for the number of employees who work at the business.
A 14
B 59
C 1019
D 2049
E 5099
F 100249
G 250499
H 500999
I 1,0004,999
J 5,0009,999
K 10,000+

40
Data enhancement bundled packages business
Business Owner Link Bundle, continued
SM

Data element Description


Sales Volume Code This field contains the alpha code corresponding to the estimated sales of the business in
thousands of dollars.
A 1499
B 500999
C 1,0002,499
D 2,5004,999
E 5,0009,999
F 10,00019,999
G 20,00049,999
H 50,00099,999
I 100,000499,999
J 500,000999,999
K 1,000,000+
Match Type There are five Match Types: tight, address only, company name only, phone only and Loc Number/
ABI number.
Match Score Each match type, except phone number and ABI number, can have multiple Match Scores
associated with it.
Last Modified Date CCYYMM The date (CCYYMM) this particular listing was added or changed in the database.
Business Owner First Name The business owners first name
Business Owner Middle Name The business owners middle name
Business Owner Last Name The business owners last name
Business Owner Generation The given generation code for the business owner, such as I, II, III, IV, etc., or Jr., Sr. or Blanks
Code
Professional Title The contacts professional title.
CPA Certified Public Accountant
DC Doctor of Chiropractic Medicine
DDS Doctor of Dental Surgery
DO Doctor of Osteopathic Medicine
DPM Doctor of Podiatry
DVM Doctor of Veterinary Medicine
MD Doctor of Medicine
OD Doctor of Optometry
PE Professional Engineer
PHD Doctor of Philosophy

41
Data enhancement bundled packages business
Business Owner Link Bundle, continued
SM

Data element Description


Title Code Title of the designated contact derived from Teleresearch or other source compilation.
1 Owner
2 President
3 Manager
4 Executive Director
5 Principal
6 Publisher
7 Administrator
8 Religious Leader
9 Partner
A Chairman
B Vice Chairman
C Chief Executive Officer
D Director (Public Co)
E Chief Operating Officer (COO)
F Chief Financial Officer (CFO)
G Treasurer
H Controller
I Executive Vice President
J Senior Vice President
K Vice President
L Administration Executive
M Corporate Communications Executive
N Data Processing Executive
O Finance Executive
P Human Resources Executive
Q Telecommunication Executive
R Marketing Executive
S Operations Executive
T Sales Executive
U Corporate Secretary
Business Owner Home Primary consumer street address for the business owner
Address
Business Owner Home City Primary consumer city for the business owner
Business Owner Home State Primary consumer state for the business owner
Business Owner Home ZIP Primary consumer ZIP Code for the business owner
Code
Business Owner Home ZIP+4 Primary consumer ZIP+4 code for the business owner

42
Notes

43
Notes

44
Notes

45
Experian
475 Anton Blvd.
Costa Mesa, CA 92626
T: 1 800 850 4389
www.experianmarketingservices.com

2009 Experian Information Solutions, Inc. All rights reserved

Experian and the marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the


trademarks of their respective owners.

Experian is a nonexclusive full-service provider licensee of the


United States Postal Service. The following trademarks are owned

by the United States Postal Service : Post Office, ZIP+4, ZIP Code,

ZIP, U.S. Postal Service, USPS, P.O. Box. The price for Experians
services is not established, controlled or approved by the United
States Postal Service.

09/09 5841/1036 5142-CS