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B.B.A. Programme
2nd Year Syllabus

S.Y.B.B.A.(3rd Semester)

(In Force from July-2002)

1. Paper - IX – Marketing Management

2. Paper - X – Behavioral Science

3. Paper - XI – Management Accounting

4. Paper - XII – Quantitative Methods-II

( Statistics Oriented)

(B)ELEMENTARY PROBABILITY DISTRIBUTIONS : Defination of a random variable (discrete & continuous). (30%) APPLIED STATISTICS: TIME SERIES ANALYSIS: Definition. expected opportunity loss.its computation and interpretation. expected value of perfect information. definition 7 properties of product moment correlation coefficient. Defination of probability distribution of a random variable. 2 (20%) CORRELATION (FOR TWO VARIABLES ONLY) : Meaning. ALL SAMPLE TESTS: T-test for (i) single mean and (ii) difference between two means (including paired t-test). c-chart for no. (ii) difference between two means. their simple applications. f-test. two types of errors. conditional probability. Programme . expected monetary value. critical region. . Sultan Chand & Sons. (iv) difference between two proportions. LARGE SAMPLE TESTS :Testing the significance of (i) single mean. Fitting of regression lines by the method of least squares (w/0 proof).semester – III Paper – XII .B. estimation of seasonal component by(i) simple average method (ii) ratio to moving average method. x2-test for (i) population variance. (20%) (A) PROBABILITY: Mathematical (classical) and axiomatic (modern) definition of probability of an event. p-chart for fraction defectives.A. independent events. of defects per unit. Fundamentals Of Mathematical Statistics : S C Gupta & V K Kapoor. Business Statistics : Gupta S P & Gupta M P . simple examples. 2. REFERENCES : 1. Theorems of addition & multiplication of expectation (w/o proof). (iii) single proportion. 4. S Chand & Co.Quantitative Techniques – II (earlier called statistics for management) OBJECTIVE: The course is designed to impart the basic knowledge of Statistics. (ii) goodness of fit. VEER NARMAD SOUTH GUJRAT UNIVERSITY S. their computation and interpretation. yates correction for continuity of x2-test. Regression coefficients and their properties. ANALYSIS OF VARIANCE: Analysis of variance – one-way and two-way classifications with one observation per cell (w/o rigorous mathematical treatment). (30%) TEST OF HYPOTHESIS : Simple & composite hypothesis. to acquaint the students with the practical utility of the subject with special reference to Business and Commerce and equip them with those statistical tools and techniques which shall provide them the necessary background for the applications of these techniques in different areas of management. decision tree. simple examples. Its computation from ungrouped data. 1. components of time series. SAMPLING METHODS: Sample survey & its advantages over survey. law of addition and law of multiplication of probability (w/o proof). Mathematical expectations. decision framework. Binomial. Business Statistics : R S Bhardwaj . estimation of trend by (i) moving average method. STATISTICAL QUALITY CONTROL : Concept of quality and statistical quality control. maximin & minimax criteria. Basic concept of simple random sampling and statified random sampling. level of significance. Poisson and Normal distributions (w/o derivations) and their properties (w/o proof). decision under uncertainty. (iii) independence of attributes. REGRESSION (FOR TWO VARIABLES ONLY) : Lines of regression. ELEMENTRY DECISION (THEORY): Meaning and scope .Y. Drawing a simple random sample (with or w/o replacement) and estimating its mean and variance. 3. Excel Books 3. Spearman’s Rank correlation coefficient including tie ranking. (ii) method of least squares. B. x & r charts for variables.simple examples.

4. Statistical Methods In Managerial Decision :Mustafi . Mcmillan 8. Basic Statistics : B L Agrawal. Mcmillan 6. New Age International Publishers 7. Fundamentals Of Applied Statistics : S C Gupta & V K Kapoor. Statistics For Business & Economics : Honda. Mcmillan . 5. Sultan Chand & Sons. Statistical Methods In Business & Social Sciences : G V Shenoy & Madan Pant.

BHAR . common size statement & trend percentage).2002 OBJECTIVES : 1. GUPTA 3. Steps. Profitability ratio : Gross profit ratio. Creditors ratio. Debtors ratio. dropping a product line & expand or contract. (B) Techniques of financial statement & analysis. (B) Break-even analysis (examples including one key factor) 6 DECISION MAKING 10% Differential cost. (comparative financial statement.B. advantages & limitations of ratio analysis 2. Essentials of a good report. Debt- equity ratio. Advantages of Responsibility Accounting LIST OF REFERENCE BOOKS 1. 1 INTRDUCTION 5% Conceptual knowledge of cost & management accounting. Paper XI . Acid Test ratio. Fixed assets to proprietary ratio. Fund flow analysis preparation of fund flow statement 4 BUDGETARY CONTROL 15% (A) Meaning & significance of budgetary control example on cash budget & flexible budget (B) Zero based budgeting 5 COST VOLUME PROFIT ANALYSIS 15% (A) Meaning & significance of marginal costing. role of management accounting. relative cost. MANAGEMENT ACCOUNTING – N. 8 RESPONSIBILITY ACCOUNTING 5% Defination. Liquid ratio. 7 REPORTING TO MANAGEMENT 5% Meaning. Responsibility Center. N. In force from July. advantages & limitations of management accounting. SURAT. 2.B. Operating ratio b. 2. MANAGEMENT ACCOUNTING – HINGORANI & RAMNATHAN 4. determination of product mix. Net profit ratio.Management Accounting S. objectives & types of report. Return on shareholder’s fund 3. VEER NARMAD SOUTH GUJARAT UNIVERSITY. To acquaint the students with the concept of management accountancy. COST ACCOUNTING – P. K. A. Efficient ratio : Stock turn over ratio. B. Liquidity & Solvency ratio : Current ratio. COST & MANAGEMENT ACCOUNTING – S. Proprietary ratio. definitions. 2 COMPANY FINAL ACCOUNTS 15% 3 ANALYSIS & INTERPRETATION OF FINANCIAL STATEMENT 30% (A) Limitation of financial statements. Long term funds to fixed asset ratio. 1. Calculation & brief interpretation of following ratio. Capital – gearing ratio. VINAYAKAN & G. difference between management accounting with financial accounting & cost accounting. To develop in them the ability to evaluate & use accounting data as aid to decision making for management as a whole. Ratio analysis 1. Report to levels of management. (C) Interpretation of financial statement. application of differential cost analysis through case study in the following decision making areas : make or buy decision. Meaning.A SEMESTER – III. COST ACCOUNTING – JAWAHARLAL 5.Y. MAHESWAR GREWAL 2. Return on capital employed ratio.


) Ego states (transactional analysis) (e. Total (30+70=100 marks) 30 marks 70 marks COURSE CONTENT : 1 INTRODUCTION (13 %) (a.Behavioural Science S.) Determinates of Personality (h.) Types of Values (c.) Types of Attitudes (d.) Personality and Behaviour 5 GROUP DYNAMIC (17%) (a.) Concept and meaning (b. PEDAGOGIC TOOLS: (1) Lectures (2) Case study (3) Presentation (4) Group discussion (5) Seminar (6) Role play (7) Practical exercises SR No PARTICULAR WEIGHTAGE INTERNAL EXTERNAL Marks/weightage for ‘Active Participation’. Nil 05 marks Marks/weightage for ‘Internal 10 marks Nil Examination’. Marks/weightage for ‘Practical 05 marks Nil Assignment’ given by the faculty.) Perceptual process (c.B. VEER NARMAD SOUTH GUJARAT UNIVERSITY.) Process of development of conflict (c.) Concept of Ethics (e) Improving Ethical Behaviour 4 ATTITUDE AND PERSONALITY (25%) (a.) Emerging signals leading to potential differences while functioning in groups (Situational Analysis only) 6 CONFLICT MANAGEMANT (17%) (a. 4.) Given by the faculty.) Types of groups (d. To help develop a sense of empathy while dealing with people for organizational excellence. Dysfunctional conflict (d.) Attitude and Behaviour (f.) Definition and concept of behaviour (b. Paper – X . group discussion.) Concept and meaning (b. 2.) Usefulness of groups in organisations (e. To help develop credibility and transparency when two or more persons communicate with each other.A SEMESTER – III.) Concept of Personality (g.) Meaning and defination (b.) Concept and meaning of Attitude (b.) Contributing disciplines to behavioural science 2 PERCEPTION (20%) (a. SURAT.) Process of formation of groups (c.) Characteristics of Attitude (e.) Factors affecting perception (d. To make the students understand why human beings react as they do and the importance of behaviour in shaping the personality. Marks/weightage for ‘External Nil 70 marks Examination’.) Functional vs. To mould the young people at appropriate age to transform them into good citizens. OBJECTIVES : 1.B. 3.Y. In 10 Marks Nil the class and practical exercises (including case study. Marks/weightage for ‘Attendance’.) Importance of behavioural science (c. role play.) Concept of Value and Value System (b.) Levels of Conflict .) Values and Behaviour (d.) Factors affecting formation of Attitudes (c. etc.) Perception and organisation 3 VALUE SYSTEMS AND ETHICS (08%) (a.

Organisational Behavior by K. M. Prasad 3. Aswathappa 2. (f. Organisational Behaviour by L. Organisational Behaviour by Stephen Robbins .) Managerial implications REFERENCE BOOKS : 1.) Conflict resolution (g.

Demand. Modern Marketing Management. Factors affecting pricing decision . PROMOTION : 15% Meaning of promotion Mix (Marketing Communication Mix) .C. Objectives & functions of Packaging and Labeling B PRICING : 10% Objectives . Paul and others (Himalaya) 3. INTRODUCTION 10% Meaning of Marketing. Product item . Want. Competition. Product concept. Live Stock etc. Channels. Elements A PRODUCT : 10% Concept of product.B. Macro environment (Political/Legal. Types of marketing control References : 1.Process. Paper – IX . BUYING BEHAVIOUR (A) Consumer Buying Behaviour 10% Meaning . Modern Marketing Management . Buying behavior process (five steps) (B) Industrial Buying Behaviour 10% Meaning .B.profit organisation . Difference between Consumer market Vs. Marketing Management. Buying behaviour process (eight steps) 4. MARKETING CONTROL AND AUDIT 10% Meaning . Levels of Channels of Distribution. Philosophy of marketing – Production concept. Factors affecting Industrial buying .S.Core marketing concepts (Need. Meaning of Brand & Brand equity. MARKETING ENVIRONMENT 5% Concept of targets.)) 3. Concept of Product life cycle and Marketing strategy . Marketing management and Selling. Technological Economic. Marketing concept and Societal Marketing concept. VEER NARMAD SOUTH GUJARAT UNIVERSITY.Developing effective communication 5. Factors affecting choice of Channels of distribution.Marketing Management S.Buying behavior . MARKETING MIX Meaning . Cost.Orientation (methods)-cost. Selling concept. Retailing & Whole selling – (i) Meaning (ii) Marketing Decisions (B) Major activities involved in Physical Distribution D. Discriminatory pricing C PLACE (DISTRIBUTION ) : 20% (A) Channels of Distribution Functions of Channels of Distribution . By : Sherlekar & Sherlekar . Satisfaction. Social/Cultural.Chand) 1. Physical (Raw Material. Market. Difference between marketing and selling . By : Philip Kotler (Prentice Hall) 2. Exchange) 2. By : R. Concept of marketing for non.Bhagavati and Pillai (S.A SEMESTER – III.Product line and Product mix .Nair. Marketing Management . Value.Factors affecting consumer behavior . 1.N. Industrial market .Y. By: K. SURAT. demand and competition . Public .