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Forethought HOW TO APPLY FOR THE MASTER OF BUSINESS ANALYTICS 33 Research (Melbourne) CLASS OF 2016 34 CENTRE FOR BUSINESS ANALYTICS 35 Information in this brochure is correct at time of printing July 2016 2 3 . I’ve gained a suite of soft skills to convincingly present THE PERSONAL EFFECTIVENESS PROGRAM 25 Application dates data to tell compelling stories that drive WHAT MAKES THE MASTER OF BUSINESS ANALYTICS SO DIFFERENT? 26 To be advised – please refer to mbs. but more importantly. CONTENTS PROGRAM SNAPSHOT PROGRAM SNAPSHOT 2 Program details • Length: one year. ABSTUDY and Youth Allowance) available to those who MASTER OF BUSINESS ANALYTICS 7 meet the eligibility criteria CASE STUDIES 8 • Class size: approximately 50–70 • Median age: 24 years WHY BUSINESS ANALYTICS? 12 • Contact hours: 38–40 hours a week • Delivery: full-time PREPARING YOU FOR THE WORKING WORLD 13 • Provides SAS certification PROGRAM STRUCTURE 18 PROGRAM TIMELINE 18 Pre-requisites MODULE 1 20 • Undergraduate degree with a credit average or above MODULE 2 21 • Evidence of academic success in quantitative MODULE 3 22 subjects and a natural talent and passion for working with data MODULE 4 23 • Evidence of English proficiency ‘The Master of Business Analytics has • Interviews will be required for shortlisted taught me some really valuable analytics MODULE 5 24 applicants skills.edu/mbusa decision-making and provide a better understanding of business problems. starting in January WELCOME TO ANALYTICS 4 • Fees: AU$53.’ OUR FACULTY 28 BRAD TREWHELLA SCHOLARSHIPS 32 Master of Business Analytics 2015 and MBS Foundation Award of Distinction 2015 Analyst.700* • FEE-HELP and major government student WELCOME TO MELBOURNE BUSINESS SCHOOL 5 support payments (Austudy.

This partnership was strengthened By 1991. Proud of our Melbourne that is at the forefront of global business trends and derive those insights will be sought after by Australian heritage. Faculty of Business and Economics. partnership between business and academia. Dean. 1970s.600 jobs will be business in partnership with the University created in Australia in the field of Melbourne to develop a curriculum that of business analytics.5 million positions needs of professionals across large and small worldwide. We became home to Australia’s internationally for our diverse faculty and research competitive edge. business analytics and accelerate your career. In today’s world of ever increasing data. degree and executive education courses. the School community and corporate Australia by our collaboration agreement with the University of Professor Zeger Degraeve had raised more than $17 million and built our campus Melbourne in 2012. global economy. and we continue to draw on the insight of the business Melbourne Business School has designed an intensive one After many years of lobbying. the edge of the CBD. deepening our ties across research. Dean. we merged with Mt Eliza The University of Melbourne Executive Education to offer a world-leading portfolio of Melbourne Business School is a non-profit organisation. our School community was galvanised in the knowledge. In 2004. following Government plans to establish a solitary across a range of industries in more than 90 countries national graduate management school in Sydney. Melbourne Business School in Carlton. which continues to this day.WELCOME TO WELCOME TO ANALYTICS MELBOURNE BUSINESS SCHOOL Industry surveys show that Melbourne Business School was created by more than 1. in 1982 the Government community to innovate and respond to the changing year program that will equip you with advanced skills in recognised that for Australia to be competitive in the demands of Australian and international businesses. government and non-profits. governed by a board of top CEOs and academics. Experience at: London Business School Columbia Business School Tuck Business School Harvard Business School 4 5 . by 2018. a graduate management school was needed in Melbourne and asked the community to Underpinning our success has been the unique We look forward to welcoming you. companies. University of Chicago Booth School of Business cent by the University of Melbourne. Graduates with the analytics skills to first MBA soon after in 1963. in the heart of the education precinct and on faculty and programs. It is 55 Professor of Decision Sciences per cent owned by the business community and 45 per PhD. You can find our alumni making a difference and global employers. and an addressed the leadership and management estimated 1. contribute towards a new building. Melbourne Business School is known can derive critical insight from such information hold a Administration in 1955. businesses that Our roots trace back to the Summer School of Business Today.

It will provide Knowing the right talent. predictive Analytics. Melbourne Business School was a natural The continuous flow of information. quantitative methods and the role of data in decision- seriously. provide an integrated program. commercial acumen and strategic analytics professional. thinking – and that’s what Melbourne Business School teaches. Business analytics can help answer: JASON WIDJAJA • What is happening? Master of Business Analytics 2015 and CUB Scholar • Why is this happening? 2015 Senior Manager. means that datasets are decision-making through quantitative analysis. and the Master of Business Analytics plugged that gap for me.you will approach analytics with Data science is a nascent and multidisciplinary the strategic perspective of the business in mind. you will learn to define business problems MATHS by identifying data-based solutions. together experts from the fields of computer science. School isn’t an ordinary analytics degree. ‘I already had my MBA from Melbourne Business School but wanted to study analytics further to MASTER OF deepen my technical knowledge and make analytics work in a business context. But you won’t just be an expert in maths and information systems . you ANALYTICS will be prepared BUSINESS TECHNOLOGY for the workplace and your career as BI Developers Data Analyst a business analytics professional. scientist. mathematics and business management to understanding. • What if these trends continue? MSD (Singapore) • What will happen next? • What should we do? In just one year of MASTER OF BUSINESS full-time study. available for nearly every aspect of business. generated from the making. 6 7 . Data Science and Analytics. Having been taught BUSINESS ANALYTICS by top faculty with a practitioner mindset and met some of the smartest and most hardworking The evolution of the digital age has created access to a This program is an advanced degree that focuses on of my peers in the country. Real-life data science is intensely The Master of Business Analytics at Melbourne Business technical but also intensely business focused. where very few experienced professionals have the requisite skill set. You will learn how data can be used to drive choice to return to for my Master of Business Internet and mobile devices. technical approaches and you with the skills and knowledge to become a data analytics tools to bring to the table is invaluable. who take their careers world of data for business and other organisations. We bring and transforming them into insights to support decision.’ In this degree. field. The most effective analytics leaders marry technical making requires the skillset and knowledge of an statistics. Interpreting modelling and fact-based management.

surrounds (walkways. retail. Using various technical and statistical models. So. The findings became part of Suncorp’s pricing algorithm for motor insurance. Suncorp’s Motor Insurance department worked with external Brightstar used its ‘supply chain visibility’ and retail analytics consultants to gain predictive insights for their current and future operations to construct a model of customer in-store policyholders. It’s a handsets. ensuring that its policies and premiums were set at the right level for where a customer lives. decision-making. It traded off different perspectives DRIVER BEHAVIOUR from stakeholders across the supply chain. products and vendor management divisions. information to: • Outline where customers live The integrated model was then subjected to Monte Carlo • Identify where customers could drive in a 5 and 10-minute radius simulation methods to find category sizes that optimise • Investigate the type of roads (back. main. and of business analytics in enabling and build maths models through optimisation and driving organisational simulation. More and more. schools. global wireless-products distributor Brightstar proposed an objective analytics-based UNDERSTAND Melbourne Business School approach to find out. freeway. companies are SIZES – small or big. parks. using a framework developed by its analytics team. what is the optimal number of slots to offer per category? 1 HOW ANALYTICS Dr Greg Hill Head of Business Analytics. 8 9 . It’s not Mobile product retailers typically display and sell a organisations use business analytics to gather a question of whether set number of products in categories. Individual products cycle in and out of each category over matter of when. 2 BRIGHTSTAR USES ‘We are in the CASE STUDIES early stages of a transformation in ANALYTICS TO how the world does OPTIMISE CATEGORY Analytics professionals gather and organise data business. The following examples show how performance. intersections) within resulting in the client adopting the recommendations. each radius • Compare the information against existing insurance claims. Industry Advisory Board Centre for Business Analytics For one of its clients. dead-end) and the profitability against the various commercial constraints. structured or unstructured – realising the value for analysis using statistics and modelling. insights and make business decisions. supermarkets. the findings were applied to every property within a region for Suncorp to predict insurance claim frequencies – allowing them to predict the number of accidents a customer could have depending on their location.’ time. which it fused with expert subjective assessments of customer behaviour and an objective Over six months. postpaid handsets. To understand the driving behaviour and events that can lead to insurance claims. but the number of ‘slots’ remains fixed. tablets or wearables. such as prepaid it will happen. Brightstar HELPED SUNCORP Member. the team looked at existing customer data and purchased financial-profitability model.

suggested that. the model informed the advertising creative The business problem The model made it possible to understand individual. How data helped solve the business problem new campaign. Profits were meagre and store happiness. while profits went no EBIT growth over the same period. love. and parameters five quarterly waves of the research. over and above messages. which promoted two of the key emotions. but the brand message was still vague in the mind of consumers. emotions and preference To read the full case-study visit: bit. during the first importance. The Jetstar ranked into a hierarchy.ly/KmartStudy change over time. Alumnus of Melbourne Business School and a current Master of Business Analytics John Roberts: Professor of Marketing. differences that can’t be easily observed. anger. Interestingly. incorporating both emotional and rational Jetstar analysed a conceptual model of consumer choice The outcome evaluations of all stores in the market. industry partner and program supporter. Monash University. industry partner and program supporter. Monash University. pride. Kmart’s usual advertising effects. compared with store-visit levels before the online survey and distributed it over 5 quarterly survey pricing initiatives to shift the perceived performance of campaign. total annual visits increased by 20% over the waves of 1. the brand was anxiety. weighted and increased by 42%. Ken Roberts: CEO. The analysed data allowed for a areas in which it had competitive advantage. It then developed an The model helped Jetstar create service design and Moreover. while the number of items sold demographically represent residents in New South Wales. perceived as being uncompetitive in value.600–2. Measuring emotions enabled Kmart’s advertising agency to create a television commercial that tapped into the OF A LOW-COST CARRIER specific emotions that most strongly predict store choice. A key component of the conceptual model was the linkage between value. something that is notoriously difficult to achieve Jetstar needed to effectively and profitably compete level variation in the importance of weights for key global Forethought Research to undertake a thorough analysis successfully. Forethought Research Rohan Raghavan: Research Analyst. sadness. 3 HOW MODELLING GUIDED THE introduce everyday low pricing and remodel stores. Forethought Research. it was generally analysis is not possible with a simple regression model. Forethought Research. The resulting television commercial proved in the low-cost carrier marketplace.000 participants per wave. Jetstar could set business It needed a model that: Using an econometric model. 10 11 . JETSTAR AIRWAYS One of the first steps taken by the new CEO was to quality and price.ly/JetstarStudy To read the full case-study visit: bit. It further indicated Simultaneously accommodated the attributes of next two and a half years. selected to the airline. objectives. How data was used to help solve the business problem That is. relative to its competitors. despite vigorous were established for this choice model. Alumnus of Melbourne Business School and a current Master of Business Analytics Peter Danaher: Professor of Marketing and Econometrics. traffic was stagnant. despite being lower cost. including Kmart’s highly successful television commercial. before the study was attempts to create advertising interference to counter commissioned. Furthermore. it was found that store and price compared to Virgin Blue. Finally. of the new millennium. reputation and price. how the airline could move market preferences toward performance. Kmart hired brief. having no strong position among the several that including these emotions significantly improved the discount department stores in the market. using a quick but In Australia. Kmart was struggling in the first decade effective method to measure nine key feelings: surprise. for the airline market at the time. Such an of the factors that influence store choice. AUTHORS AUTHORS John Roberts: Professor of Marketing. Market research attributes of operational performance and price. Peter Danaher: Professor of Marketing and Econometrics. contentment. service quality Based on the model data. 4 REPOSITIONING KMART The business problem Emotions were measured and captured. after the launch of the Showed consumers’ likelihood to choose a store. To address the business problem. shame and value. according to their relative Taxes (EBIT) increased by 30% (more than $65 million) summary of the interactive and adaptive modelling and market share went from 14% to 18. Captured differences between shoppers. Earnings Before Interest and Victoria and Queensland. model for likelihood to choose a store. Australian National University and London Business School. Kmart’s main rival had almost management approach to be created. Forethought Research. in one year. Australian National University and London Business School. adapt strategies and review marketing visits were significantly enhanced. These changes resulted in some moderate improvement The outcome BRAND MIGRATION STRATEGY in store visits. Ken Roberts: CEO. Alan Simpson: Principal Analyst. to US$124 million in 2008/09.1%. Represented how beliefs. Forethought Research found indistinct. from US$79 million in 2006/07. to be highly effective.

we will also teach you the soft skills evident. They’re about adding value to the workplace. Kearney 2015 LEAP (Leadership Excellence in Analytic Practices) talent study 12 13 . And according to recognising analytics as a strategic problems in many domains. McKinsey Global Institute which never considered using data in business helps make informed required to become a well-rounded. employable graduate – that’s why there’s one day a week (Fridays). leadership. businesses can see the benefits. communication skills. are decisions across varying business building your personal effectiveness. insight analytics Program. it is fast The upside of data analytics is that personal development. who also coordinates the Personal Effectiveness Analytics is quickly moving from and the ultimate goal of increased Program. Whether it’s Soft skills are learnt through the Personal Effectiveness the centre of many key decisions predictive analytics. Career Consultant for Master of Business Analytics expanding to the rest of the world. They are similar to the skills you need when seeking The MBS Career Management Centre has a dedicated States and Western Europe. skills to influence. That’s Accenture. a background role in business to business growth. the analysis of data While the Master of Business Analytics will teach you how to crunch the numbers.WHY BUSINESS PREPARING YOU FOR ANALYTICS? THE WORKING WORLD A data analytics talent gap is clearly and processes. the ability to sell the we prepare you for the job market and facilitate recommendations drawn from data to key the transition from the classroom into the 0% executives. unique to Melbourne Business School. Many industries. or optimisation.000 data in the decision-making process. providing career guidance and professional It leads to change and improvement and interpersonal relationships. Career Management Centre Melbourne Business School UJWAL KAYANDE Director.’ JOHN GURSKEY Director. advice. why demand for professionals What are soft skills? The Career Management Centre been largely centred in the United possessing these skills is increasing. including self-awareness.’ & Defence Aerospace Transportation Basic materials services & professional Commercial Health Energy products & retail Consumer Telecommunications Industrials Automotive Financial services media & technology Communications. although the industry has capability. involving targeted workshops and subjects in the business context of analytics and the industry practicum subject. THE EXPECTED GROWTH FOR ANALYTICS TALENT OVER THE NEXT FIVE YEARS 50% 43% 40% 35% 35% 36% 34% 29% 29% 29% 30% 24% 24% 25% 23% 20% 10% ‘Soft skills are about having the personal ‘Through the Personal Effectiveness Program. scientists by 2018.T. dedicated to projects a shortage of 190. workplace where you are needed to express and articulate thoughts more clearly. emotional intelligence students. Centre for Business Analytics Professor (Marketing) Melbourne Business School Source: A.

’ Data analytics is not just applied in the corporate world. programs and to improve such processes as workforce planning and equipment maintenance. A. identify threats. data scientists are helping Centre for Business Analytics Melbourne Business School to forecast and prevent disease outbreaks. Being tri-lingual – conversant in technology. ‘The industry. humans who will make the essential connections. combine that with their specific business knowledge. it is about far more than data – big or otherwise.’ Chair. Industry Advisory Board Centre for Business Analytics this program. Procurement and Analytics Banks are hiring more risk managers to guide new Insurers increasingly don’t just rely on actuaries and program. Data (big or not) without context are of little use. Amcor Limited teams to study supply and demand to predict commodity eager to find people who can help the entire organisation prices. a part of the culture. catch criminals. Industry Advisory Board credit ratings. These latter analytics models and algorithms.’ 14 15 . It is not machine led unaccompanied analytics The greatest number of workers will be in the category of analytics specialists – those who take the output of but rather. The challenge for any enterprise is how to make routine and systematic use of business analytics by establishing the relevant capabilities. analytics and business – is squarely within the cross-hairs of NIGEL ANDRADE what the industry needs. can help the company improve customer acquisition Centre for Business Analytics and retention. Kearney product development in a way that doesn’t jeopardise investment modellers. Forethought Research are confident that many of our newest and best navigators will hail from Member. It is about building a pervasive analytics culture with a clear vision. and C-suite support to leverage data-enabled insights that fundamentally improve the competitive position of firms in Australia and around the ENRICO RIZZON world. as analytics becomes more important. to boost the efficiency of drilling marketing efforts. Melbourne Business School ‘The key themes of culture and capability building are very important when companies consider how to make effective use of business analytics.” decisions.T. Partner. improve roads and optimise aid project funding. Our support extends to offering the leading candidate from Melbourne Business School each year the Forethought-Roberts Prize. ‘There are those who assume that if we have enough data the numbers will speak for themselves. and perhaps even more Companies in the electronics and high-tech industry are Energy and resources companies used to hire analytics GRAEME LIEBELT importantly. We CEO. in many ways. making their use a part of the way of life. That is why you should do the Master of Business Analytics Partner. Kearney Member. ‘During the next 20 years. because graduates of the program are the people that Solutions Practice. but also on data scientists who tomorrow’s organisations are looking for and need today. A. Industry Advisory Board In the public and not-for-profit sectors. and generate insights and day data explorers are bound to become our new “cartographers.T. strong capability. Now they rely on them to find new sources of understand emerging customer segments and improve oil and natural gas.’ Chairman. is crying out for this integrated skillset. Forethought Research wishes to congratulate Melbourne Business School KEN ROBERTS for the outstanding Masters of Business Analytics program and faculty. and I would be surprised if the students going through this program have any challenge landing excellent jobs.

you predicting demand to enable capacity planning could be making public policy recommendations reduce prison initiatives to populations reduce welfare dependence for: optimising improve supply chains healthcare tracking outcomes GOVERNMENT: Pinpointing supply-chain LOGISTICS/ Using data to products through a supply chain SOCIAL SERVICES inefficiencies to save the detect criminal PROCUREMENT specialist business millions of activity or fraud analytics dollars revenue advanced management Predicting which analytics techniques job candidates CONSULTING are likely to be more effective supporting consulting teams real-time monitoring of MINING & evidence- based social fund raising machinery to prevent failures RESOURCES interventions Analytics professionals usually work closely with information technology professionals. THE TYPE OF JOBS THE MASTER OF BUSINESS ANALYTICS COULD LEAD TO: marketing research CONSUMER product mix analysing fraud credit risk detection (which products Asset portfolio Social impact to stock) portfolio BANKING & GOODS retail preventing customer risk and return strategy of charity activities management FINANCE customer marketing churn financial analytics analytics detecting risk white-collar crime preventing violent crime Competitor GOVERNMENT: uncovering customs analysis and Efficient use of aircraft and TELECOMMUNICATIONS. operations managers and financial analysts. strategists. project mix 16 17 . SECURITY & POLICE fraud customer retention As an analytics best customer service TECHNOLOGY & INTERNET strategies professional. and make contributions to some of the most critical strategic questions facing an optimal organisation. But business analytics is not predicting prices discovery and exploration NOT-FOR-PROFIT an IT specialisation because analytics professionals generally work in teams with marketers.

statistics. The sessions techniques. 18 19 . The eighth week is for revising material and the ninth week for exams. computer science and business. Woolworths Limited (Sydney) PROGRAM TIMELINE FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC PROJECT PRESENTATION WEEK ORIENTATION BUSINESS ANALYTICS ADVANCED BUSINESS INDUSTRY PRACTICUM BUSINESS ANALYTICS APPLICATIONS FOUNDATIONS ANALYTICS Break (2 Weeks) Break (2 Weeks) Break (2 Weeks) REVISION WEEK REVISION WEEK REVISION WEEK Break (1 Week) EXAM WEEK EXAM WEEK EXAM WEEK INTRODUCTION TO BUSINESS PROBLEMS Computing and Programming. useful at the many industry events Here is an example of a typical week: held by the School.’ Stats Learning Data Warehousing Programming Optimisation Personal 2. Module 4 is also a six-week module (five weeks working with an organisation and one week for presentations). 3 and 5 are each nine-week modules. drawing on mathematics.30 pm–5. covering a whole calendar year. Every Friday is ‘Personal Effectiveness Day’. to mornings are devoted to lectures.15 am Stats Learning Data Warehousing Programming Optimisation Foundation Award of Distinction 2015 Analytics Analyst. Text and Web Analytics. Kearney (Melbourne) Personal 10. workshops and direct instruction. – Capstone subject Business Case Study & Applications. projection and body language. The knowledge and skills required to do this are multi-disciplinary.45 am–Noon Stats Learning Data Warehousing Programming Optimisation Effectiveness Noon–2. Content is organised into five modules.’ MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY REBECCA WILSON Master of Business Analytics 2015 and Forethought-Roberts Prize 2015 and MBS 9 am–10. when the Personal Effectiveness Program (PEP) training – all of which were very helps you develop your soft skills. Machine Learning. Predictive Analytics. working with real data Supply Chain Analytics.30 pm exercises exercises exercises exercises Effectiveness JENNY LIU Master of Business Analytics 2015. It was one of the things that most attracted The goal of this program is to equip its graduates with the capabilities to apply data-analytic techniques to a variety me to the Master of Business of business problems. Case Study Decision Making and Optimisation. Afternoons are devoted to exercises. Modules 2. Generally speaking. Data Visualisation.T.PROGRAM STRUCTURE ‘The PEP sessions really helped me build on my soft skillset. Data Warehousing. Team project Marketing Analytics. Statistical Learning.30 pm Lunch Break Lunch Break Lunch Break Lunch Break ‘The structure of the morning lectures and afternoon workshops meant that you could take advantage of the afternoon sessions to absorb and reinforce the prior content. in which the first seven weeks contain new content. The program will cover foundational and advanced data-analytic Analytics program. as well as frameworks for applying those techniques to a variety of business contexts. ranged from workshops with an acting company to work on voice The program is intensive. Woolworths Scholar 2015 and MBS Foundation Award of Distinction 2015 Senior Analyst. A. & Working Personal Effectiveness 1 Personal Effectiveness 2 Personal Effectiveness 3 in Teams Module 1 is a six-week module that incorporates orientation activities. team networking and interview etiquette assignments and tutorials. Breaks of one/two weeks take place between modules. Finance Analytics.

complexities of possible solutions. dashboards. which will be data. linear and customer relationship management. They resource management. Topics such as programming. and model warehousing practice. students will also attend Foundations of Business Analytics Decision Making and Optimisation This subject is the introduction to the Master sessions on foundational concepts in maths. how to extract relevant information making. and Monte Carlo cyber security. cyber ethics and simulations. analyse. and even human to support decision-makers. data to make improved business data sourcing and quality. revisited in the Business Analytics Applications with little or no background in covered could include decision- subject at the end of their program of study. data warehousing for resampling methods. facing a significant requires computer programming to a mathematical model and then the business problems encountered. statistical learning. online decisions. Team processes business problem. efficient solutions to a large variety with analytics. MODULE 1 MODULE 2 Introduction to Business Problems During the module. this component. 20 21 . computer programming. selection. will also be discussed. including integrated set of high-quality data marketing. Topics covered include Analytics. Topics covered in this analytical processing (OLAP). estimate and solve the model. Students will be asked to prepare manipulate. This subject equips students with There are an assortment of of Business Analytics. data warehouse design. and their complexities. and (ii) the been reviewed. which is Data Warehousing the analysis of complex datasets. language. nonlinear regression. regarding the collection of individual data. finance. and project management tools possible solutions to the problem. A broad survey Computing and Programming This component helps students of business frameworks and perspectives are Students will be presented with a dataset and a Solving problems in business often formulate a business problem as covered in this module to help set the context for case study of an organisation. learn how making under uncertainty. privacy. is to help students learn data warehousing and decision. This component helps students. programming and SAS to ensure that all the foundations and tools needed for mathematical methods to obtain (i) introduce business problems. It focuses on two issues: statistics. to implement the proposed solutions. parametric and case studies of data classification techniques. Topics provided. and visualise use computational techniques to will be examined. from large amounts of complex data warehouse implementation. integer linear using these skills. optimal to design and write programs using location/allocation of resources in a high-level procedural programming business processes. best addressed background material required for Module 2 has a career in Business Analytics. and to solve problems linear programming. Data warehouses are designed has become an important field in to provide organisations with an many business contexts. The aim of should support flexible and multi. component include data exploration. decision trees. and the follow-on dimensional retrieval and analysis component in Advanced Business of data. Statistical Learning With the explosion of available data. of complex business problems.

and the use of prediction in decision- products. practical challenges in implementing data • ANZ • Deloitte • Coles Flybuys to predict business and economic variables. including search engines. and text preferences. language information retrieval. purchase analysis (including social network analysis). multivariate and econometric workplace culture and career pathways. At the time of their placement. such as: Vyas a valuable real-world experience. Master of Business Analytics class helped Telstra techniques. Second. organisation. based analytics in an organisation. text-based. The topics covered include language processing and text retrieval for use in a diverse that would improve customer targeting. The five-week project integrates academic • CUB • Quantium • Suncorp This component aims to cover the main methods used learning. as well as emerging methods such as ensemble methods. Laura and Optimisation of processes. and third. range of applications. such as tree-based methods Throughout. geospatial. the students wrote SQL datasets. Topics to be covered include • Credit risk based data. value-added product. along with metrics for the quality of both. James Dale. text normalisation. and neural networks. • Marketing-mix optimisation scoring and ranking customer propensity to buy a This includes the visualisation of multivariate. decision-making and improved profitability. First. channel preference and service classification. It extends the statistical-learning component forecasts. interaction history. report for the subject and a project presentation. employability skills and • Brightstar • Sportsbet • Converge Machine Learning on historical data. n-gram language modelling. and grammar correction. is also stressed. Data Visualisation Text and Web Analytics • Customer churn/loyalty Working with Telstra’s customer analytics team Data visualisation reveals the underlying structure of This component helps students develop an • Logistics and supply chain and product stakeholders. machine translation. • Forethought • NAB • Dun & • BP • Veda Bradstreet This component builds on the material in Module regression. students worked with: This subject equips students with the advanced models. 2015 Industry Practicum snapshot: Telstra ways. complex datasets. temporal. These methods include traditional attributes. network sources demographics. Telstra’s better predictive capabilities. • Optimal product or category portfolio then helped build an operational predictive model. students in the context of substantive business and economic What type of topics could be covered? Laura Li and Vyas Venugopalan from the 2015 are introduced to unsupervised statistical-learning problems using a wide range of prediction methods. product holdings. Predicting key business and economic variables is This subject involves practical experience for teams • AT Kearney • CHE Proximity • Telstra methods and tools required for a deep understanding of increasingly important as it drives both objective of students working on a real analytics project for an • Woolworths • KPMG • SEEK the latest analytic techniques. the focus will be on introducing methods For their five-week industry practicum. understanding and analysing large. using representations that utilise the human understanding of the key algorithms used in natural- • Forecasting demand to extract and profile user data to identify features visual-perceptual system. time series.MODULE 3 MODULE 4 Advanced Business Analytics Predictive Analytics Industry Practicum In 2015 & 2016. retention and training The project generated deep insights by profiling part-of-speech tagging. Both point and density prediction will be The assessment week will involve the completion of a of Module 2 (Foundations of Business Analytics) in three considered. • Call centre operations • Logistics and delivery routes • Schedules James Dale. are introduced. making frameworks. Laura Li • Allocation of marketing resources across products and Vyas Venugopalan • Service delivery of the 2015 Master of Business Analytics class at Telstra 22 23 . Data analysis on datasets. summarisation. web mining and analysis. and an improved knowledge of organisations. They the algorithms and systems for visually exploring. sentence boundary detection. based on those features. text mining. • Analysis of social media or other unstructured data the existing customer base according to sentiment analysis. students learn how to combine The importance of benchmarking different clarify how to increase sales of new value-added models and techniques to produce ensembles with methodologies. 2’s Statistical Learning and covers advanced analytic models. cross. new techniques. hierarchical. question answering. investigating issues such as: sales agents and call centre were ‘reactively’ targeting customers to sell products. It also gave James. • Employee selection. network and graph.

speak to the class about a range of subjects to increase knowledge and understanding of business environments. Three of the subject’s Internet). relating to as important as data manipulation for the analytics companies solutions to the same comprehensive business case logistics and supply chain optimisation problems. choice. combined with fast and cheap computing technical skills are in demand. students will be applying data. and (iii) exposure to real world logistics and Finance support. re-engineering their supply chains. This component the business and industry context in which throughout the program and receive feedback at various of Module 5 provides students with (i) knowledge analytics professionals operate. is revisited so students can view and find mathematical modelling and analytic tools. The program focuses on four core Quantitative analytics have become an invaluable part of areas: managing financial institutions. and customer referrals. training and opportunities to practise and chains resources Finance Analytics supply chain decisions through case studies. vary. Students are also introduced to other analyse strategic. Through coaching by of marketing analytics. computational derivative pricing. This component revisits the case study examined in the Seminars and workshops delivered through PEP could Communication skills including effective include: analytic skills to finance applications. Topics include subject Introduction to Business Problems earlier in the presentations. using contemporary data from form of a special-topics component. Topics could include MODULE 5 THE PERSONAL Business Analytics Applications Supply Chain Analytics EFFECTIVENESS PROGRAM Big data Decision- making Privacy law ethics This subject’s primary focus is the application of data Rapid advancements in technology (particularly the biases Analytics professionals with a strong blend of soft and analytics in business contexts. modelling and program. and • Presentation skills business etiquette • Networking skills Marketing Analytics • Behavioural interviewing It has become increasingly important to know how • Case interview techniques Team skills including managing conflict. loyalty. 24 25 . and • Project management growth. The secondary goal is to component will be on both theoretical development and introduce students to some emerging applications in the • Technical writing for a non-technical audience practical implementation. CV writing. from the program. These topics will • Difficult conversations and managing up Career development skills including case practice. of the toolkit called ’marketing analytics’. business and decision-making. Marketing analytics is a technology-enabled and model-supported approach to harness customer and market data and The final important element of the PEP is one-on-one Business knowledge including understanding feedback and coaching. cultural • Leading a team marketing actions translate into revenue and profit awareness. outcomes such as satisfaction. Students engage in teamwork enhance marketing decision-making. written financial performance benchmarking. pertaining to inventory management. dynamic portfolio the analytics knowledge and skills obtained throughout communicating technical material to non. This Module 5 analytics. Marketing Analytics. not only for profitability but also for safeguarding the organisation against risk. It identifies specific logistics and other supply chain. management-related needs of each individual student and provides ongoing Supply Human decisions. • Storytelling with data the financial market. and make changes in their approach that enhance their (iii) the ability to use those tools to solve marketing problems. how different points about their interactions. contemporary applications of business analytics. professional – because executives can make the wrong with the benefit of the knowledge they have obtained (ii) the ability to use these tools and techniques to decision if good data is communicated to them poorly. Business Case Study In this component. depending on emerging trends. interview skills. giving and receiving feedback. The ability to Analytics in introduced in the Introduction to Business Analytics component provides students with (i) knowledge of communicate findings to guide decision-making is just web-based Credit risk Accounting subject. (ii) the ability to know which parts of organisations interact. networking. their industries by developing business models and a well-rounded understanding of the link between and Supply Chain Analytics. facility location. The tools that enable this translation are part resilience • Using LinkedIn for your job search. and (iv) the ability to influence marketing ability to lead and work in teams. and the program to recalibrate solutions to the business technical audiences • Managing your next career transition modelling fixed income securities. has enabled firms to radically transform Personal Effectiveness Program (PEP). and meeting and program staff. students learn to understand this feedback analytics tools to use for which marketing problems. The focus of the problem in the case study. The business case study. public speaking and • Managing your career computation of financial risks. oral communication. you will have analytics: Finance Analytics. The PEP runs across the program. • How to find and use a mentor management. networking with business leaders. perfect these skills. word of Academic experts and business leaders are invited to mouth. The primary goal of this component is to use communication. tactical and operational decisions. At the conclusion of the components address common applications of business power.

T. with recognised certification identifies professionals who ANJANA KRISHNADAS students on campus each weekday for the full day.’ requiring you to become comfortable with programming Overseen by the Centre of Business Analytics and while maintaining a focus on the business context of DAVID LOONG its Industry Advisory Board. Award of Distinction 2015 Analytics practicum. 9am a SAS Certificate in Business Analytics. was the practicum.T. This globally to 5. Many just right. The Business School as an intensive program. A. Forethought- problems. Classes are taught Monday to Friday. helping the bank solve a challenging problem and The Master of Business Analytics is offered at Melbourne On completion of the one-year program. allowing you students will receive a Master of Business Analytics experience proved critical in securing to complete a 1. which are tackled throughout the one-year analysis of data is practical and applicable in a business Roberts Prize 2015 and MBS Foundation degree but most intensively in the five-week industry environment. business focus on analytics for problem-solving and Senior Analyst . decision-making. I worked on a real ONE-YEAR PROGRAM SAS CERTIFICATION project at NAB. but Melbourne The Master of Business Analytics program gives you the This program is interdisciplinary. degree from the University of Melbourne along with my analytics job at NAB. where you work within an organisation to Analyst. This context is important because the Master of Business Analytics 2015. distinguished by its strong focus on solving business purpose of business analytics is to ensure that the A. NAB (Melbourne) CONNECTION INTERDISCIPLINARY ‘Analytics is a combination of art WITH INDUSTRY CONTENT and science. This degree is quantitatively rigorous. problems. the other two.Campaign Analytics.30pm. analytics degrees choose one of these areas as their required in analytics and the business while developing your technical skills to analyse and primary focus with only minimal attention paid to skills needed to solve business interpret complex data. 26 27 . meaning stronger relationships are formed. are both skilled data analysts and have a fully rounded Master of Business Analytics 2015 smaller classes and greater access to teaching faculty. It differs from undergraduate study. A lot of schools focus on one or the other. which had tremendous value for me. graduating expanding my business network.WHAT MAKES THE MASTER OF BUSINESS ANALYTICS SO DIFFERENT? ‘A core element of the program.5-year degree in just one year of full. incorporating maths Business School gets the combination business acumen to unpack complex data and present and statistics. Kearney Scholar 2015. You get the technical skills insights to senior executives to drive business value. Kearney (Melbourne) help solve pressing business challenges.’ time study. computer science and business. this unique program is analytics work.

including the use of the time-series contexts. think critically and articulate your findings. scale to support predictive methods. Faculty from the Department of Computing and Information Systems in the School of Engineering at the University of Melbourne will equip you with computing and data management skills. text and building linguistic resources to support biomedical text mining. Melbourne and later Deputy Director of the University’s Health and Biomedical Informatics Centre. data quality and the design of data warehouses and uses FACULTY focus groups. including case studies. his recent work involves analysing multivariate biomedical literature to improve biomedical data analysis. and applying these methods to important project work includes extracting concepts and events from biomedical business problems. that will provide you with the skills to not only analyse the data but also use that information to formulate strategy. spatial and discovery and clinical decision support. GRAEME SHANKS We teach using a variety of techniques. Known for his early research work on Bayesian semiparametric Her current research focuses on building tools to support biological smoothing and model averaging in cross-sectional. including modelling and forecasting electricity demand Much of her work focuses on extracting information from text at and spot prices. energy sector. Together. BA (Rice University) 28 29 . refereed conference and journal papers. PhD. we deliver an integrated program with major private and government partners. His recent work. simulations and practical projects. Melbourne Business School Faculty will He has extensive experience in academia. including at the Wharton School and She then became an Associate Professor at the University of London Business School.OUR Graeme’s research focuses on the management of business analytics systems. MICHAEL SMITH Chair and Australian Future Fellow in Econometrics KARIN VERSPOOR Honorary Professor of Business Analytics (University of Sydney) Associate Professor (Computing and Information Systems) PhD (UNSW). BA Hons (UWA) PhD and MSc (University of Edinburgh). advertising effectiveness and contemporary risk Karin has a background in computational linguistics. Dip Ed and BSc (Monash) The Chair of Management (Econometrics) at our School since 2007 Karin moved to Melbourne from the University of Colorado School of and an Australian Future Fellow between 2012 and 2016. MAppSci (Information Systems). Graeme is a senior editor of the Journal of Information Technology and a member of the editorial boards of several other journals. These techniques Professorial Fellow (Computing and Information Systems) allow you to work in a team. concerns how business analytics systems create value for organisations. Michael has Medicine in 2011 to join the NICTA Victoria Research Laboratory. consulting and researching provide a blend of statistical. supported by an Australian Research Council discovery grant. mobile phone coupon redemptions. tackle real data. Our faculty experts will help you approach problems in new ways and The outcomes of his work have been published in more than 200 master the tools required to solve them. using copula models. Karin’s data. held many visiting positions. case studies and surveys. mathematical and decision-making tools. building management and has a deep interest in statistical forecasting in the software that tries to ‘understand’ the meaning conveyed by text. He has developed models for online retail sales.

He won a prize for best Canadian monthly brand sales. ARC Future Fellowship. and methods for evaluating search engines. He also researches new algorithms for text factors. BSci (Hons). He has been teaching Marketing Analytics since 1998 (well before For the paper. Assistant Professor (Statistics and Econometrics) PhD and MApp. Andrew oversees the Department of Her specialty is Bayesian methodologies. The work requires developing statistical vision. BCom and BA (Canterbury) ANDREW TURPIN Associate Professor Deputy Head (Engagement). when the norm was to use gut feeling to forecast for rail and aviation companies. Department of Computing and Information Systems PhD. His research has won many awards. he moved to the U. compression and string searching. UJWAL KAYANDE GERARDO BERBEGLIA Director of the Centre for Business Analytics Assistant Professor (Operations Management) Professor (Marketing) PhD (HEC Montreal). estimating complex models and a natural tool for producing government and the community. with his research ideas being adopted in the software underlying Google and several eye-testing machines WORAPREE (OLE) MANEESOONTHORN worldwide. for two years. new ‘Performance Ranking’ policy that accounts for social influence. predictive distributions. Gerardo has a PhD in Operations Research and consulted at ExPretio Ujwal became fascinated with analytics as a brand manager more Technologies. gold standard. in particular. His simple time-series models proved far more applied maths thesis in 2010 and joined Melbourne Business School accurate and led to forecasting models that became his organisation’s in 2012. Oregon. where he taught Computer Networks to medical students and worked as a researcher in the ophthalmology Ole researches how to apply time-series modelling to financial department of a private hospital. BComm (University of Melbourne) 30 31 . As an undergraduate.S. designing and developing pricing-optimisation models than 25 years ago. policies that don’t display social influence. Having studied Commerce as an undergraduate. Andrew’s in financial-asset prices and generate predictions that aid effective research interests include computational problems in human risk-management practices. living in Portland. PhD (Alberta) MSc and BSc (Universidad de Buenos Aires) Economics has fascinated Ole since high school. his team developed algorithms to strategically position it was in the ‘hot-zone’). socially influenced consumers make choices. They also designed a Mannheim Business School and other leading business schools. including from the European product appeal and position bias and outperforms all other ranking Marketing Academy in 2015. developing new techniques for diagnosing and methodology for estimating complex models with multiple latent monitoring glaucoma. His recently published joint paper on the benefits of social influence Getting people to become ‘evidence-based decision makers’ rather in optimised cultural markets provides new insights into ‘best sellers’ than ‘decision-based evidence makers’ has been his passion ever since and challenges the conventional wisdom that social influence creates and led him to establish our School’s Centre for Business Analytics. which are useful for Computing and Information Systems’ engagement with industry. won the Smeal MBA Teaching Excellence items to maximise revenue and a quantitative model to explain how Award at Penn State University and taught at the Wharton School. Andrew pursued she questioned the different economic schools of thought and an actuarial career before deciding to study his PhD in Computer realised that analysing real-world data was the key to finding the best Science. After gaining his PhD. data and develops models that can capture extreme movements Currently a University of Melbourne researcher and teacher. As its Deputy Head.Ec (Monash). Their versatility and empirically driven nature make them popular for analysing all types of data and give Master of Andrew has been awarded both an ARC QEII Fellowship and an Business Analytics students valuable workplace skills. unpredictability. answers.

JAPVEER ARORA LAWRENCE LIFSON A. International students must demonstrate proficiency in English: students. I was looking to specialise in 4. Undergraduate degree from a recognised institution with a 65% GPA or above. or the cost of taking time off. Chief Executive Officer of Forethought Research. You will need the following To be eligible for a place on the program. please provide results for • Information Systems • Science as much as you have completed at • Engineering • Actuarial Science the time of your application) • Passport/birth certificate/visa Ideally. My score less than 6. Kearney scholarship helped confirm my decision to steer my career b. IELTS – minimum score requirement of 7. Demonstrated academic success at third year university level in one of (undergraduate transcript is the following disciplines: mandatory – if you haven’t • Mathematics or Statistics • Physics completed your undergraduate • Computer Science • Finance or Economics degree. All applications received THE MASTER OF by the application closing dates are considered (no additional application required). BUSINESS ANALYTICS The Forethought-Roberts Prize The application process is fully online at mbs. Kearney Scholar BP Scholar Master of Business Analytics 2016 Master of Business Analytics 2016 32 33 . Document Entry requirements requirements The $5. shortlisted applicants will aptitude may suffice. but demonstrated mathematical preparation and quantitative submitted.SCHOLARSHIPS HOW TO APPLY FOR Each year. 3. but receiving the A. TOEFL IBT – written score minimum of 24 and no band less than 21. As an experienced professional.000 prize and medal is awarded at the end of each year and recognises the outstanding skills and achievements of one student. a number of scholarships are offered for the Master of Business Analytics program. ready to upload: 1.’ 5.edu/apply Ken Roberts. I had to consider from my undergrad studies and work experience. • Resumé • Academic transcripts 2. which got me interested in Melbourne Business a quantitative degree that combines the skills I’ve learnt a. Scholarship made my decision to study at such a renowned in the direction of analytics and that others saw me as a business school easy. you will have: supporting documents. Interviews will be required for shortlisted applicants. be asked to schedule an interview.’ good fit for this industry. Additional interviews may be requested to determine scholarships winners.T. A natural talent and passion for working with data ‘I was given great feedback about the program by previous ‘Working as an IT consultant.5. is proud to award the Forethought-Roberts Prize to the top student in the Master of Business Analytics program. with no individual School. you have completed a sequence of two or three undergraduate or graduate statistics courses that include probability theory and regression Once your application has been analysis.0 overall.T.

it’s very deeply embedded in the research Industry Advisory Board Central to the Centre’s mission of thought-leadership is Class size Median efforts of the Faculty through the Centre for Business engagement with the broader community of analytics age Analytics. knowledge Acknowledged as leaders in driving the use and influence dissemination and the Master of Business Analytics of business analytics in industry and government. program. 49% 51% 50% had work experience Male Female Median work experience is 2. developing the next generation of Business Industry Advisory Board members are currently in the Analytics professionals who are critical to the future of following organisations: business. practitioners and world-class academics. The Industry Advisory Board brings diversity and depth of experience Our multi-disciplinary centre investigates how data can to developing and guiding the Centre’s strategy. drive organisational success.CLASS OF 2016 CENTRE FOR BUSINESS ANALYTICS 62 24 The Master of Business Analytics is not a standalone program. The Centre engages with industry through collaborative workshops.5 years Undergraduate Backgrounds Business/Economic/Finance 41% Engineering 21% Statistics/Maths/Actuarial 19% Computer Science/Technology 13% Science 6% 34 35 .

198 Berkeley Street Carlton VIC 3053 Parkville VIC 3010 Australia Australia T: +61 3 9349 8400 T: +61 3 8344 1670 mbs.CAMPUS LOCATIONS: CARLTON PARKVILLE 200 Leicester Street Level 4.edu ABN 80 007 268 233 CRICOS 084058J .