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Marketing in Emerging Economies
January 5-7, 2011


theoretical or based on case studies. and paradigms. AREAS OF INTEREST Papers should broadly address the conference theme and issues related to emerging economies. The tracks mentioned below are indicative. but not limited to them. This will be achieved through multi-disciplinary research-based idea generation and discussions. • Consumer Behaviour • Marketing Communication • Nature and Characteristics of Competitive • Retailing Scenarios • Psychology and Marketing • Opportunity Identification and Assessment • Experimentation in Marketing • Management of Marketing Offers • Strategies for Harnessing the Potential at the Bottom of the Pyramid • Strategic Marketing • Applied IO Models on Competition in • E-commerce Marketing • Marketing Research • B to B Marketing • Customer Relationship • Return on Marketing/ Marketing Metrics • Marketing of Services • Pedagogy in Marketing Enterance to the Main Complex . • to facilitate sharing research based marketing knowledge among academicians and practitioners. The objectives of the conference are: • to provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies.4th IIMA CONFERENCE ON Marketing in Emerging Economies January 5-7. Academicians and marketing professionals who are from such countries and those working on this theme in other parts of the world are encouraged to contribute new ideas. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide. Papers based on Research (i) in the Context of and/or (ii) Applicable to Emerging Economies in the following tracks. Ahmedabad (IIMA). 2011 CALL FOR PAPERS I ndian Institute of Management. Papers should present original research which could be empirical. concepts. are invited. is happy to announce the 4th IIMA Conference on Marketing in Emerging Economies.

major results. They should adhere to the following: Maximum length 6.000 words and up to 2. and key references. figures. Formulae.000 to 2. The author(s) should clearly mention under what area of interest of the conference the abstract is to be included. affiliation(s). In case a paper is submitted for presentation in absentia. or 1 inch Font Times New methodology. implications.5 Title page Title. major results. a processing fee of US $ 250 would be charged.000 words. Acceptance of the abstract implies that at least one of the authors will attend the conference and present the paper.000 words excluding title/cover page and references Margins 2.GUIDELINES FOR ABSTRACT SUBMISSION Selection of papers for presentation will be based on detailed abstracts of at least 1. The electronic version of the paper should be sent to confmktg@iimahd.ernet. 2010. Abstracts of papers selected for presentation would be published as proceedings of the conference.5 Title page Title. contact details Synopsis Not more than 200 words Key words Maximum Four For references and footnotes. 3rd IIMA Conference 2009 Louis Kahn Plaza Vikram Sarabhai Library .ernet. Abstracts must include a clear indication of the purpose of research. implications. methodology. 12 point Spacing 1.5 cm. They should adhere to the following: Length 2010. or 1 inch Font Times New Roman. Papers must include a clear indication of the purpose of research. and tables should be placed within the text. 2010. Vikalpa: The Journal for Decision Makers (www. A soft copy of the abstract in Microsoft Word for Windows and a hard copy of the same should reach the conference coordination committee not later than May 30. and key references.5 cm.vikalpa. Authors will be notified of acceptance by August 15. author(s).000 words excluding title/cover page and references Margins 2. 12 point Spacing 1. authors should use the style followed by IIMA’s quarterly The electronic copy should be mailed to confmktg@iimahd. contact details Key words Four Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected. GUIDELINES FOR SUBMISSION OF SELECTED PAPERS One soft copy in pdf format and a hard copy of the paper selected for presentation at the conference will have to be submitted to the conference coordination committee by September 15. author(s). Some of the papers may be published in Vikalpa: The Journal for Decision Makers after due review process. affiliation(s).

Ellisbridge. Lal Darwaja. 132 ft Ring Road.800 per person per day Others Double occupancy (on sharing basis) $ 60 per person per day Single occupancy $ 80 per person per day (* as on December 2009.iimahd. 434/1. payable at Ahmedabad. Limited number of rooms are available at the Kasturbhai Lalbhai Management Development Centre (KLMDC) located on the campus for conference participants on payment on first come first basis. Reservations at KLMDC will be confirmed only on receipt of full payment by demand draft in favour of Indian Institute of Management. Ahmedabad payable at Ahmedabad. or knowledge to the body of literature? Research: Does the paper compare and weigh the material against the work of others? Conclusions: Are the conclusions sound and justified? Managerial Are the managerial relevance and implications of the decision problem Implications: demonstrated? Format: Are the abstract and the paper as per the guidelines for submission ? References: Are the references adequate? REGISTRATION Registration fee of Rs 6. insights. and a copy of the conference proceedings. Near Rajpath Club. the fee would be Rs 1. CRITERION FOR REVIEW AND EVALUATION Relevance: Does the subject of the paper appeal to the interests of the conference attendees? Applicability: Does the paper bridge the gap between theory and practice? Credibility: Does the paper present credible and accurate information? Methodology: Does the paper use sound and appropriate method(s)? Organization: Does the paper follow a definite direction and clear organization? Originality: Does the paper add new findings. Road. lunch and tea for the conference days. Ashram Road. Ahmedabad 380 054 Tel: +91-79-3011 5555 Lemon Tree Hotel. 2010. Vejalpur Cross Road.000 (US$ 75). Ahmedabad 382 475 Tel: +91-79-6666 1234 The Grand Bhagwati. Mithakhali Six Cross Roads. HOSPITALITY The conference is being held on the campus of the Institute. Sidi Saiyad Jali. Gujarat College Road. Ahmedabad 380 001 Tel: +91-79-2550 6946 Cambay Sapphire. Off S. Ahmedabad 380 050 Tel: +91-79-2682 8001 .000 (US$ 400) per participant should be sent latest by October 1. one paper shall be selected for the Best Paper award. Alternatively. Ahmedabad 380 013 Tel: +91-79-3988 4444 Hotel Rock Regency. through a demand draft/banker’s cheque in favour of Indian Institute of Management. Meals are complimentary.000 per person per day Single occupancy Rs Ahmedabad 380 054 Tel: +91-79-2684 1000 The Pride Hotel. Ahmedabad 380 006 Tel: +91-79-2656 2101 Hotel Westend. The registration form should be sent along with the demand draft. Ahmedabad 380 006 Tel: +91-79-4423 2323 St Laurn Towers. 15 Ashram Road. Opp. Most of these hotels are within a radius of seven to eight kms from the campus.) Request for reservation of room should be sent along with full payment by October 1. Ahmedabad. Hansol. you could reserve a room at any of the leading hotels in Ahmedabad.G. 2. You may like to contact the hotels directly to reserve your accommodation. Judges Bungalow Road. Registration fee will include inaugural dinner. The author(s) should clearly indicate on the title page their preference whether their paper should be considered for the award. subject to revision. Ahmedabad 380 013 Tel: +91-79-4026 8000 The House of Mangaldas Girdhardas. Airport Cross Road. For students. Thaltej.Best Paper Award To recognize the outstanding contribution in the field of marketing in emerging economies with a particular focus on the theme of the conference. A partial list of hotels is given below: Hotel Fortune Landmark. Registration forms can be downloaded from the conference website www. Ahmedabad 380 006 Tel: +91-79-2646 2714 Hotel Taj Residency Ummed. Law Garden. The room tariffs*are given below: Indian Participants Double occupancy (on sharing basis) Rs.ernet. 2010.

The Institute provides education.Indian Institute of Management. • Faculty Development Programme for teachers in universities and colleges. All rooms at KLMDC and IMDC are furnished and air-conditioned. well-equipped classrooms. provide an academic and learning environment for participants of the Management Development Programmes. a reading lounge. equivalent to MBA) • Management Development Programmes (MDPs) for industry. transport. The Institute has over 90 faculty members working in the following management areas and sectors: Disciplinary Areas v  Business Policy • Communications • Economics • Finance and Accounting • Marketing • Organizational Behaviour • Personnel and Industrial Relations • Production and Quantitative Methods INTERDISCIPLINARY CENTRES AND GROUPS v Centre for Innovation. and computer labs. health. agricultural and rural sectors. syndicate rooms. 2011 Conference Dates January 5-7. The Institute conducts the following major programmes: • Two-Year Post-Graduate Programme in Management (equivalent to MBA) • Two-Year Post-Graduate Programme in Agri-business Management (equivalent to MBA) • Fellow Programme in Management (equivalent to Ph. Ahmedabad (IIMA).000 managers have participated in various MDPs. 2010 Last Date for Submission of Selected Papers September 15. and public systems covering education. Ahmedabad Indian Institute of Management. located on the new campus. Matthai Centre for Educational Innovation Kasturbhai Lalbhai Management Development Centre (KLMDC) located on the IIMA main campus and International Management Development Centre (IMDC). business. 2010 Notification of Acceptance of the Abstract August 15. IMPORTANT DATES Last Date for Abstract Submission May 30. and population. Fitness centre and facilities for indoor and outdoor games exist on the campus. 2010 Conference Eve Dinner January 5. In the last 48 years. The Institute’s campus is wi-fi enabled. training.) • One-year Post-Graduate Programme in Management for Executives (PGPX. They have separate dining halls. was set up by the Government of India in collaboration with the Government of Gujarat and Indian industry as an autonomous institution in 1961. and research facilities in management. auditoriums. 2010 Last Date for Registration Fees October 1. 2010 Last Date for Booking Accommodation at KLMDC October 1. over 44. 2011 .D. consulting. Incubation. and Entrepreneurship • Centre for Infrastructure Policy and Regulation • Centre for Management in Agriculture • Centre for Management of Health Services • Centre for Retailing • Computer and Information Systems Group • Faculty Development Centre • Gender Resource Centre • IIMA-Idea Telecom Centre of Excellence • Insurance Research Centre • Public Systems Group • Ravi J.

and Chennai. HOW TO REACH AHMEDABAD Ahmedabad is well connected to other parts of India through air. and computerized reservation facilities are available. Ahmedabad 380 015. and New York. and road.ernet. The Ahmedabad Municipal Transport Service operates buses throughout the city. . and chemical industry. rail. Akshardham. pharmaceuticals. HOW TO REACH THE VENUE Indian Institute of Management Ahmedabad is 45 minutes drive from the airport and 25- 30 minutes from the railway station/bus station. Delhi. It has places of tourist attraction like Gandhi Ashram. Kolkata. on landing in the city ask the taxi/auto rickshaw for “Indian Institute of Management (IIM). Indian Institute of Management Vastrapur. It is famous for textile mills. Arvind Sahay and Piyush Kumar Sinha who are members of the faculty of the Marketing Area. Following is the general pattern of temperature: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Max OC 29 31 36 40 45 44 35 32 33 36 33 30 Min OC 12 15 19 23 26 27 26 25 24 21 16 13 Nalsarovar Conference Coordination Committee The Conference Coordination Committee consists of Abhinandan Kumar Jain.ernet. Metered auto rickshaws ply day and night and provide alternative mode of transport. Vandana Sood Conference Manager 4th IIMA Conference on Marketing in Emerging Economies Wing 10K. Light woollen may be required in December and January. CONTACT ADDRESS Ms. Daily train services operate to Mumbai. Taxis are available near the railway station and the airport and the tariff varies according to distance. Ahmedabad is known for its rich past and its association with Mahatma Gandhi. There are daily flights to important metros and international flights to destinations such as Muscat.iimahd. Calico Textile Museum. Anand Kumar Jaiswal. Ahmedabad is accessible from all the metros and major cities of the country. INDIA Tel: 91-79-6632 4900 (direct) Fax: 91-79-2630 6896 email: Website: www. For reaching IIMA. The city offers a unique style of architecture which is a blend of Hindu and Islamic styles. Vastrapur”.AHMEDABAD Ahmedabad city is located in the state of Gujarat in the western part of India on the banks of Sabarmati river. Nal Sarovar (bird sanctuary). CLIMATE The city has moderate to hot climate. and monuments which date back to the 15th century. Gujarat.