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Prepared For
Ms. Rabeya Rahman
Department of Management Studies
Jagannath University

Prepared By
Roll No # 085587
Section: B
Department of Management Studies
Academic Session: 2007-2008
MBA Program
2 nd
batch 3rd semester
Jagannath University

Date of submission: DECEMBER 11, 2011


Letter of Transmittal

December 12, 2011

Ms. Rabeya Rahman,
Department of Management Studies
Jagannath University, Dhaka.

Subject: Solicitation for Acceptance of the Report.

Dear Madam,
We are pleased to submit the report title “Identifying the Major challenges of Supply chain
Management of Superstore for Sinha Ltd.” as requirement of on going MBA program. We have
tried our best to make this report holistic and informative enough. All the works presented here
is done with utmost sincerely and honestly.

Thank you for your cooperation and guideline. Working with such an interesting program has
given us the opportunity to achieve experience on it. I will be highly encouraged if you are kind
enough to receive this master paper. I am always available for any future quarries regarding this

Yours truly

Md. Zahid Hossain Shikder.
MBA Program, 2nd batch
Department of Management Studies
Jagannath University, Dhaka.


Department of Management Studies
Jagannath University, Dhaka

Acceptance Letter

This is to certify that the presented report entitled “Identifying the Major challenges of Supply
Chain Management of Superstore for Sinha Ltd.” has been carried by Muhammad Zahid
Hossain Shikder, Id No. 085587, MBA Program 2nd batch, Department of Management studies,
Jagannath University, Dhaka, under my direct supervision. I recommended the prepared report
as can be accepted in the fulfillment of the requirements for the degree of Master of Business

Ms. Rabeya Rahman
Department of Management Studies
Jagannath University, Dhaka



At the very first moments, thanks to almighty Allah for especial blessing in completing the
research proposal. A single individual can achieve no Nobel objective. I am indebted to a number
of persons for their kind advice, suggestion, direction cooperation that enable me to have an
experience in the dynamic and challenging environment of the supply chain sector ultimately to
prepare this paper.

There are many people involved in the process of my thesis and motivated me in one way or
another and, as well, make my academic work more fruitful.

I am indebted to the honorable supervisor, Ms. Rabeya Rahman, Lecturer, Department of
Management Studies, Jagannath University for his meticulous support and direction in preparing
the paper. His valuable suggestions and guidance helped me to prepare the paper on such a
lively issue.

It gives me immense pleasure to thank large number of individuals who have contributed directly
in this paper for their help and encouragement. I express my sincere gratitude to this people for
helping me providing information’s whenever I asked for it. I express my sincere gratitude to
honorable senior executive (Sinha Ltd) Md.Gaish Uddin Miron, Certified Supply Chain Manager
(ISCEA, USA) for helping me providing information’s, whenever we asked for it. Without their
kind co-operation in all respect it would not been possible for me to prepare this paper.

Furthermore, I would like to express my gratitude to all our respondents who spent their
valuable time answering my questions. Without their cooperation, my paper would not be

Executive Summary


Chapter 1- In this chapter I have summarized the most common definition in the field of supply
chain and major challenges of supply chain management which are facing the superstores in
Bangladesh. This proposal has been designed with statement of the problem, literature review,
objectives of the research, benefit of the research, plan of the study, research methodology.

Chapter 2- This chapter provides the real condition of retail chain of Bangladesh and focuses on
how superstore is increasing their efficiency with proper branding and how supply chain create
impact on superstore perishable items.

Chapter 3- This chapter highlights the overall corporate information for the organization and
future orientation with vision and mission statement and describing the present condition by the
basis of SWOT analysis.

Chapter 4- In this chapter I have analyzed the practical experience which I have gathered by
doing my research works about specialized functional areas in the organization. The major
functions have been categorized in this chapter also.

Chapter 5- This chapter provides the retail supply chain elements with major challenges of a
superstore and analysis these problems in a systematic process. Organized retail and supply
chain relationship also been discussed in this chapter.

Chapter 6- In this chapter I’ve drawn a conclusion and give some recommendation about the
relationship with superstore and supply chain. I’ve been trying to find solutions with the help of
efficient supply chain processes.


4 Literature Review 07 Chapter Two 2.Table of content S. Chapter particular Pages Letter of transmittal Acceptance Letter Acknowledgement Executive Summary Chapter One 1.11 Action plan 25 Chapter Four 4.1 Background 12 3.6 Vision statement 19 3.7 Mission statement 20 3.0 Scenario regarding the main topic of the report in 09 Bangladesh.0 An overview of the organization 12 3. Chapter Three 3.1 Statement of the Problem 01 1.8 products 21 3.0 Practical experience gathered through doing 26 6 .4 Number of branches 18 3.3 Organization structure 16 3.2 Corporate information 14 3.0 Introduction 01 1.3 Methodology of the Study 04 1.9 Principal Activities 23 3.5 Number of employee 18 3.2 Objectives of the Study 03 1.10 SWOT analysis 23 3. l No.

3 Logistics Management Processes 34 Logistics Management Processes 29 5.1.1 Retail Supply Chain Elements 27 5.2.0 Finding and analysis regarding the objectives of 26 the study including problem identified 5.2 Sourcing process 29 5.2 Identifying Major Supply Chain Management 30 Challenges In “Me and Mom” Superstore 5.1.2 Sourcing process 33 5.3 Interpreting the Data from the Likert Scale 38 7 .4 Customer Service Processes 36 5.2.4 Customer Service Processes 29 5. research works Chapter Five 5.1 Merchandise Management Processes 30 5.2.1 Merchandise Management Processes 28 5.

1 Recommendation 46 End Matter Reference 48 Questionnaire 8 .Chapter Six 6.0 Conclusion 45 6.

Superstores are set to boom in the country as the current market players are planning to open several hundred more outlets in the next few years to cope with the rising demand from the consumers. Later the Internet revolutionized the value chain by the hype around online food retailing and the more serious introduction of Business-to-Business e- commerce. As the superstore concept is not very traditional the superstore biggies have failed to grow accordingly due to proper and sufficient supply chain management. objectives of the research. With a strong 15-20 per cent annual sales growth. one of the largest business groups in 9 . benefit of the research. plan of the study. research methodology. literature review. As a supermarket perspective supply chain management is a circle bringing the rural products to the urban shops. I have focused here about major challenges of supply chain management which are facing the superstores in Bangladesh. 1. Forecasting and Replenishment. This proposal has been designed with statement of the problem.1 Statement of the research problem Bangladesh is going through a retail revolution. A supply chain management consists of all parties involved directly or indirectly. The most organized and disciplined retailers are trying to maintain their own supply chain management to bring fresh and quality products to the store in urban area from root level farmer directly. A supply chain consists of all parties involved directly or indirectly.0 Introduction Organized retailers in the country are focusing more on strengthening their backward linkage supply chain. Supply chain is the most important and first challenge to sustain business and retain the customer. In recent year a number of e-marketplaces will become mature by introducing new communication standards and Collaborative Planning. about 30 companies with more than 200 outlets have already made foray into the industry since Rahimafrooz. All the big business houses are entering this sector and it is growing very past pace. a challenge faced by retail chain shops for product availability. Supply chain management is a systematic effort to provide integrated management to the supply value chain in order to meet customers need and expectation from suppliers of raw materials through manufacturing and on to end customer. Chapter One 1.

ware-housing etc. e. The supermarket biggies have attempted the massive expansion drive to attract the shoppers. for the retailer to be successful the key is proper supply chain management. in the capital a decade ago. Due to the power that comes with control over consumer contacts. They say that a rise in organized retailing would offer the consumers hygienic foods at competitive prices. introduced Agora. The purchasing of goods and services for the business use is known as Procurement. bad connectivity between production centers and markets. Even 10 . fresh vegetables. Food being perishable item. Fresh vegetables directly collected from the farmers are one of the key reasons behind the increasing popularity of the stores in Dhaka.Bangladesh. lack of proper cold chain facility like refrigerated transportation. the lack of regular custom by the company causes lack of interest by the suppliers and so the company misses out on priority service and possibly loyalty bonuses sometimes offered by these outlets designed to encourage repeat custom. Under these circumstances it is interesting to find out how large organized retailers are coping up with these problems. each person purchases items they think necessary often leading to double orders or items not being bought at all. The rise in the number of supermarkets. The challenge comes from a number of factors. huge size and population of our country. There are several suppliers used some of which deliver while others operate a cash and carry policy. There are three managers who all participate in the purchase of items. Hassle- free shopping environment. meat and fish at the supermarkets are earning appreciation of the customers. Although several suppliers are utilized. However. But some challenges are increasing day by day. while the wet markets will also improve quality and services following in the footsteps of supermarkets. retailers are often dominant in a supply chain. comparable to continuous market research. varied culture and hence varied taste. our country also poses a big challenge to organized large retailers particularly in food sector. where commodities are sold mostly in unhygienic condition. who still depend on unplanned wet markets to buy their daily essentials. causing partners to use their own transport. hygienic commodities. compared to those offered by retailers in the kitchen markets. will diversify the choices of consumers and boost their spending.g. Closeness to end consumer markets gives retailers fast and precise information about matters such as shifting fashion preferences and attractiveness of competitor’s offerings. very poor infrastructure like improper roads. In this paper a comparative study is made in supply chain management adopted by different players in food and grocery segments. according to analysts. The business suffers from poor organization in the purchase of supplies. a chain superstore. so much needed for economic growth.

there is interdependence between what a company sets out to be for a consumer. and when a company creates value for its customers.the web. As no company can be everything for everyone. where. This was evident in the dot com death where so called e-retailers lacking logistical expertise were 3 driven out of business. A prerequisite for sustainability is that there is a match between what is offered to consumers and the organization of the supply chain activities. demand pattern. it does include the opportunity to organize the supply chain in a suitable way. It is not enough to be knowledgeable about competitors and customers’ preferences to perform well. The research proposal has the following objectives: 11 . a value proposition concerns how. Many challenges face retailers today. greater fluctuations in demand. 1. the company’s value proposition. the way retailers compete in consumer markets influence what should be focused on. left are more or less traditional and experienced store- based retailers and mail order companies who have added just another sales channel .2 Objectives of the study The main objective of this proposal is: How supermarket could focuses their supply chain problem and where need to take proper guidance. This thesis’ research purpose is to investigate the relationship between retailers’ value propositions and their supply chains. Profound understanding about how factors such as type of product.from product development to order fulfillment - should be based upon it. There is however no single best way to manage a supply chain. The ever-increasing need for reduced lead times continues. Maximum coordination of work in and between companies is therefore necessary. are therefore crucial. and shorter and shorter product life cycles make time-to- market reductions essential.though power is no end in itself. fashion content. According to Christopher (1997). as otherwise it will lead to higher costs as well as to longer lead times. assortment width. and that company’s supply chain. and that all activities . service level.e. i. Expanding product variety. and location is related to supply chain work. Supplying consumer goods in a disorganized or inefficient manner will wipe away the chances of making profits.

Secondary Data Primary sources are: • Customer’s attitude towards “Me and Mom” • “Me and Mom” Sales Person Behavior • Checkout Counter System • Flyers & Banners placement for discount • Salesperson’s Comments • Interviewing Customer Manager Secondary sources are: • Sinha Ltd’s Web • Competitors Report • Newspaper Articles 12 .  To identify the relationship with customer and supplier for real time information.3 Methodology of the Study 1.  To identify the area in supply chain where special focus is require.  The problems encountered throughout the whole chain. Primary Data 2.3.1 Sources of Data To accomplish these paper two types of data sources have been used: 1.  To re-design and propose required business processes in order to develop an effective SCM system for this industry.  The development and standardization of specific methodology to collect information of each business process. 1.

5 Sampling Frame There was no such structured sampling frame that could be gathered conveniently. non-probability convenience sampling technique had been used to collect the desired data for the research. sampling technique and sample size. 1.3.  Sampling Units: Main superstores.9 Sample Size 13 . 1. 1. sampling frame. The survey for research will conduct in Sinha Ltd.  Extent: Main areas in Dhaka City.1.3. 1.3.2 Scaling Technique One scaling techniques will use in final questionnaire. 1.4 Target population  Elements: The sample elements for the research are the Male and Female customer and supply chain managers.3.7 Location/Geographic coverage The research will conduct in Dhaka city.3.3 Sample Plan The sample plan covers target population.3. supply chain managers. customers.3. Five-point likert scales (1 for strongly disagree to 5 for strongly agree) will use to measure consumer response regarding for superstores. superstores in Dhaka. These are presented below: 1.6 Sampling Technique As there was no structured sampling frame.

1. and n= number of total respondents.  The lack of experience on the part of the researcher in conducting such research is still another area that limits the scope of the research. tabular presentation.10 Method of Analysis I will use statistical techniques weighted average. 14 .  Unequal distribution of respondents across different survey areas is another limitation. Weighted Average XW = ∑ Wx /∑ n Here X = The variable.The sample size of the research shall 20. To analyze the collected data from primary sources. cross tabulation will use and the actual situation in implementation and its problems has driven. 1.3.11 Limitations of the Research  The sample size of 20 respondents will not represent the whole population of concerning to this sector.  Absence of similar research activities in the context of Bangladesh has restrained the researcher from getting valuable insight and direction of such research activities.3. This limitation result from shortage fund and time constraint. some statistical method like weighted average.

and all logistics management activities. Storey et The activities from each point to point of the chain may be counted as the flow of value- added activities.4 Literature Review Supply Chain Management The Council of Supply Chain Management Professionals (CSCMP) defines Supply Chain Management (SCM) is “the planning and management of all activities involved in sourcing and procurement. In other words. principals. strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain.. for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole (Mentzer et al. 18). conversion. nature. (See http://cscmp. manufacturing and distribution (Lee & Billington 1995) the basic objective of supply chain management is to “optimize performance of the chain to add as much value as possible for the least cost possible”. transform them into intermediate goods and then final products.1. It spans procurement. (2006) provided excellent review on supply chain management literature. Adoption of Supply chain management practices in industries has steadily increased since the 1980s. and deliver the products to customers through a distribution system. it aims to link all the supply chain agents to jointly cooperate within the firm as a way to maximize productivity in the supply chain and deliver the most benefits to all related parties (Finch 2006).” It also includes coordination and collaboration with channel partners which help to integrate supply and demand management within and across companies. A number of definitions are proposed and the concept is discussed from many perspectives. (2006). Sachan and Datta (2005). Supply chain management is defined as the systemic. 2001. Supply Chain Management is a network of facilities that produce raw materials. These papers define the concept. and development of SCM and indicate that there is 15 . However Cousins et al. p.

a process. Porter (1996) differentiates between operational effectiveness and strategy. leaving managers to decide their own boundaries of the supply chain. or a marketing channel. However. To give one example: Ross (1997) considers SCM to be no less than a method.” (Stern et al. p. below we will look into what we consider to be the constituent parts of SCM. and a state of mind. 2001. “A supply chain is the set of entities that collectively manufactures a product and sells it to an endpoint. The phrase supply chain management (SMC) lacks a clear definition. Therefore. strategic positioning involves performing different activities than competitors or performing the same activities differently. a concept. or perhaps even recycled. a philosophy. the business view on supply chains is somewhat arbitrary. Hammer (2004) defines the use of different or differentiating methodologies to perform activities as operational intense research being conducted around the world in this field they critically assessed developments in the theory and practice of supply management. a strategy. (Ibid) The alignment of firms is in the literature alternating called a supply chain. Conversely. a value chain. With such an all-embracing depiction it is hard to grasp what it really is. A literature review reveals that it has become an expression in business literature used to incorporate almost anything within the field of marketing and logistics. A major concept in supply chain literature is the alignment of supply chain initiatives with the overall business strategy of a company. this view is extremely comprehensive (read theoretic) and obviously very difficult to put into a practical context. a system.513) The ultimate beginning point is where raw materials are being extracted and the end point would be where goods and services are being consumed. Porter notes that recent business trends have focused on improving operational effectiveness. a demand chain. which at a generic level involves performing the same activities better than competitors. 16 .

"Supermarket culture is growing fast creating awareness among the consumers about the features of products. due to a generally low level of income among the population. The sector is dominated by about 15 companies that operate 100 outlets. the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer." President of BSOA Niaz Rahim told the FE. In Bangladesh. as in many other Asian countries. Of them. selling mainly locally-made products. consumers the most important benefits relate to the ability to purchase small quantities of a wide assortment of products at prices that are considered reasonably affordable. obtains product from one party in order to sell to another) from which a consumer purchases products. and provide consumer feedback to the product marketer.. retailers offer many benefits to suppliers and customers. This culture has 17 . In the majority of retail situations. For suppliers the most important benefits relate to offering opportunities to reach their target market. The annual turnover of the superstores stood at around Tk 20 billion (2000 crore) in 2010 which was Tk 15.e. industry people said. Meenabazar 11. build product demand through retail promotions. with the annual sales growth touching to as much as 30 per cent. Again. and then sells these directly to consumers. Superstores are booming in urban areas as major players go for expansion by banking on well-heeled consumers and middle-class people. according to data from Bangladesh Supermarket Owners' Association (BSOA). Chapter Two 2. As a reseller. Agora now operates 10. they added. A retailer is a reseller (i.0 Scenario regarding the main topic of the report in Bangladesh Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves. Nandan five and Prince Bazar two outlets. many small. Shwapna 42. There are still a number of small family-run traditional shops and cafes. Retail shops have been faring well for the last two years. but it still remains relatively underdeveloped.and medium-sized businesses have been built around the retail sector and are often associated with small shops and restaurants. The retail sector provides employment for a large number of people.0 billion in 2009.

he said. The company has contract farming arrangement with farmers outside Dhaka in a bid to strengthen the supply chain especially vegetables and organic products. ACI Logistic that started Shawpno in a large scale across the country stumbled and brought down the number of its outlets to 42 from 65. Shaheen Khan.established customer service in retailing and also a relation of faith among the suppliers. persons familiar with the situation said." he said. mainly due to failure in maintaining supply chain." Zakir Hossain. the BSOA president said the commodity prices also will stabilise within next three to five years when the supermarket culture is fully established. The future of the sector is promising. but the retailers are trying to develop their own. he added. farmers will no more be needed to turn to the multi- stage intermediation as they will be able to establish direct linkage with the chain stores operators. By year end. head of operations of Meenabazar. there will be 15 outlets of Meenabazar. "Money can establish a shop but it is difficult to supply the products to the shelves especially the perishable items. he said. adding they have planned to open more than five outlets next year. the main challenge is supply chain which is still far from satisfactory. "But the sector is still in its formative stage as the massive expansion has taken place in last two years. customers and the owners of superstores. Though the industry has passed 10 years. we did not grow accordingly for lack of supply chain. "As a result. There will also be a big jump in internal government revenue collection. Mr Rahim explained. Echoing Mr Khan. Mr Rahim. who is also the group director of Rahimafrooz that operates Agora. they (farmers) will no more be cheated. explaining life style of urban people is changing fast with full of activity. adding Meenabazar has opened two new outlets and will launch three more in December in Dhaka. products didn't arrive as there was inconsistency and damage of products. "When we started. they said. general 18 ." he said. Due to massive expansion of superstores. The company is now focusing on its supply chain management. huge investment in food processing sector and most kitchen markets will come under a systematic way ensuring fair price to farmers. VAT registration and a mailing address. he said. said." Mr Khan said. adding farmers get instructions on how to grow and how to preserve the products to ensure quality. said superstores are doing well in terms of expansion as major players have started adding more and more outlets over the last two years. adding it also imparts training to the farmers on cultivating organic products. he said. Suppliers are now well organized with their identity such as trade license. And no such organized supply chain is yet to be developed in Bangladesh. he said.

In Bangladesh superstore concept has been increasing for last decade.  Product delivery time is high. BSOA has arranged a campaign of two months to create awareness among the consumer. So superstore authorities are focusing more on supply chain management because 60-70 percent sales on fruits and vegetables. November 2011 In Bangladesh supply chain management is innovative concept. For this reason. In superstore fresh vegetables. They are also trying to start new branch at Mirpur. Source: Superstore sales top 20b last year. In Bangladesh efficient supply chain hasn’t been establishing by many reasons. In 2010 Sinha Ltd. MSE. The Financial Express.  Too much traffic congestion.  Product waste is high. Most of the manufacturing and service companies are trying to create an efficient integrated supply chain system. But it is must needed to reduce cost. also play an important role for focusing on supply chain management. meet.  Suppliers don’t focus branding elements.  Don’t have qualified suppliers. 19 .  Transportation Moods are not very good. Global sourcing. Bangladesh is developing in supply chain day by day. although they were paying taxes. The association will celebrate its 10th anniversary on December 17 when it will also organize a fair in the capital.secretary of BSOA. Mr Hossain lamented that they did not get the required assistance from the government. has launched a superstore at Moammadpor. There should be a single regulatory body to monitor the growing industry. FDI. dairy and fruits depend on efficient supply chain. said. those are given bellow:  Infrastructure is mot much developed in Bangladesh.

His first store opened in Memphis.. and Latin America. The Great Atlantic and Pacific Tea company was another successful early grocery store chain in Canada and United States and became common in North American cities in 1920. where they appealed to individuals who had the necessary buying power and food storage facilities. A superstore in Sweden in 1941 20 . Chapter Three 3. produce. Large retail store operated on a self-service basis. during the 1930s as no-frills retail stores offering low prices. and sometimes nonfood goods. in 1916.Saunders was awarded a number of patents for the ideas he incorporated into his stores.1 Background The concept of a self service grocery store was developed by American Entrepreneur Clarence Saunders and his Piggly Wiggly stores. Asia. In the 1960s supermarkets began appearing in developing countries in the Middle East. Supermarkets were first established in the U.S. the 1950s also saw them spread through much of Europe.0 An Overview of the Organization 3. Tennessee. meat. The stores were a financial success and Saunders began to offer to offer franchises.S. bakery and dairy products. Their growth is part of a trend in developed countries toward reducing cost and simplifying marketing. In the 1940s and '50s they became the major food marketing channel in the U. selling groceries.

as the number of customers who could be attended to at one time was limited by the number of staff employed in the store.planetretail.400 in 2007. Hypermarkets and superstores roughly grew in number from 400 in 2002 to 1. and supermarkets and next door stores from roughly 3. transportation. how to price their products and how to handle the reverse logistics. Retailers also need to take care of several other supply chain issues like which products to stock. In parts of South East Asia.200 to 5. Also most food and merchandise did not come in individual wrapped consumer sized packages.In the early days of retailing. a retailer does is moving the product from the point of origin or the source to the point of consumption. supermarkets account for more than half of retail food sales. which has relatively low per capital retail sales through modern markets. warehousing. Source: www. Increasingly retailers are handling their inbound logistics by setting up 21 . There is several supply chain processes involved in this like sourcing. cold chain management etc. so an assistant had to measure out and wrap the precise amount desire by the Managing supply chain is core to a retailer’s business since one of the important value addition. These practices were by nature very labor-intensive and therefore also quite expensive. growth has still been rapid. This also offered opportunities for social interaction: many regarded this style of shopping as "a social occasion" and would often "pause for conversations with the staff or other customers. all products generally were fetched by an assistant from shelves behind the merchant’s counter while customer waited in front of the counter and indicated the item they wanted. In China. The shopping process was slow. inventory management.200 over the same period.

He is the Managing Director of National Equities and Financial Promoters Ltd.2. He started his career as a banker in Habib Bank Ltd. 22 . He is connected with Dhaka Stock Exchange Ltd.. K. He is also the Director of "Sinha Fabrics Ltd". All companies are export- oriented in scope. of then Pakistan. After eleven years of service in different senior positions. since 1969 and is also a member of D.their own distribution networks.A. He is also the founder Chairman of J. Chairman of the The ACME Laboratories Ltd.2 Corporate Information 3. 3.. Fashions Ltd.1 Company Executives Nasir-ur Rahman Sinha Chairman Mr Nasir-ur Rahman Sinha. Sinha Knitting Ltd. This global supply chain should ensure high levels of product availability that consumers want to buy. Mizanur Rahman Sinha obtained his graduation degree in Commerce in 1962. he left to join ACME as its Marketing Director in 1975.E. He is also the Chairman of "Sinha Printers Ltd" engaged as a pharmaceutical packers and printers unit.S. obtained M. We believe that a vital criterion for success in future would be the ability to harness worldwide distribution and logistics network for purchasing. ACME IT Ltd" and "The ACME Agrovet and Beverage Ltd" Mizanur Rahman Sinha Managing Director Mr. (Securities and Investment Advisor). in political science from Dhaka University in 1965 and is a pioneer manufacturing industrialist having vast entrepreneurial foresightedness of business. and Sinha Fabrics Ltd. "Sinha Wool Wears Ltd".

Trading Services. Himalaya. and J. a Director of Sinha Fabrics Ltd. He is the Director of Abahani Ltd. He is also the Managing Director of Sinha Wool Wears Ltd. The conglomerate has an outstanding record of all around excellence and growth in the relevant business activities. During his studies he worked as an Analytical Chemist at the University of Missouri in the United States.Afzalur Rahman Sinha Deputy Managing Director Mr. Fashions Ltd. Our comprehensive 23 . He then proceeded to the United States to further his studies in Business Administration in 1980.. FMCG. Acme also wants to focus more on developing safe. natural and innovative remedies that will help people lead richer and healthier lives. We have an annual turnover of US $60 million with diversified interests in Pharmaceuticals. K. He then returned to Bangladesh in 1982 to join ACME as its Deputy Managing Director. Printing & Packaging Services. Apparels and more. employing over 3000+ employees and dedicated to bringing the highest quality products and services to our customers. He is also the Treasurer of the Bangladesh Cricket Control Board. C & F Services. Her growing Herbal repertoire of Products are based on man’s symbiotic relationship with mother nature and her abundant resources. is a complete healthcare powerhouse committed to protecting and improving the health and well-being. with offices in all major cities. is a Manufacturer and Global exporter of Human. He was a Freedom Fighter and was active in the Southwest front during the Liberation War of Bangladesh. Afzalur Rahman Sinha graduated from the University of Dhaka with a degree in Science in 1973. She has a wide portfolio of Pharmaceutical Products across the Therapeutic Spectrum for both Human and Animal Health. Aviation Services. With the signing up with one of the leading Indian Herbal Healthcare majors. a leading sports club in the country. ACME Group is one of the leading and diversified global conglomerates in Bangladesh. Herbal and Veterinary Pharmaceutical products.. Information Technology Services. He is also the Vice President of the Bangladesh Hockey Federation and the Bangladesh Billiard & Snooker Federation. The ACME Laboratories Ltd. the pharmaceutical major and the flagship Company of the ACME Group.

The entire manufacturing procedure. 3. Group and classify each task into a job with a title and description. to the dispatching of finished goods. through stringent intermediate manufacturing process and packaging of products. However. the quality control lab tracks post-distribution spot checks of all batches. All instruments are regularly calibrated and processes. The Company has adopted ISO-9001 and WHO CGMP (Current Good Manufacturing Process) Standards and has been accredited with ISO-9001 certification in 1999. All procedures for testing. A large department store may have a complete staff consisting of a manager. starting with the incoming raw materials.3 Organization Structure The organizational structure of a retail store will vary by the size and type of the business. Acme's Quality Assurance Department is equipped with the most modern instruments and is staffed with well trained and qualified personnel. The final step is to develop an organizational chart. Most tasks involved with operating a retail business will be the same. machinery and premises validated. Certifications include: ISO 9001:2008. Then divide those responsibilities among various individuals or channels. Home and Garden.Product List ranges from Antibiotics to Histamines to Vitamins. assistant manager and sales associates for its Sporting Goods department. Even after the release of finished goods. and each additional department. 24 . while larger stores create various divisions for each particular function along with many layers of management. the small specialty shop may have all of its employees under one category called Store Operations. In order to define the store's organization. Bed and Bath. requires that analysts. For example. pharmacists and instructors monitor and control each step. start by specifying all tasks that need to be performed. small or independent retail stores may combine many sectors together under one division. the key personnel of the company remain abreast of the latest concepts of Quality Assurance. implemented and documented. Through training programs (in-house and abroad). sampling and inspecting are clearly approved.

25 .

The total number of employee has been given bellow.5 Number of Employees Generally 40-50 people need to run a superstore. n % Male 55 84. 26 . This organization is working to start a new outlet in Pollobi at Mirpur. “Me and Mom” the brand name of superstore owned by Sinha Ltd.3. In recent years lot of jobs opportunities are being created both male and female. This organization has launched their business in many sectors.62 Female 10 15.38%) are female employees.38 Total 65 100 The above table shows the number of people employed in “Me and Mom”. Number of outlets: Based on Place of outlet Dhaka Mohammadpur Dhaka Pollobi 3. Sinha Ltd has launched in this sector in 2010 at Mohammadpur. Its shows that out of 65 employees the number of male employee is 55 which are 84. Retail chain is innovative sector in Bangladesh.62% of the total employee and rest 10 (15.4 Number of Branch Sinha Ltd is one of the biggest business organizations in Bangladesh.

online retailing is here to stay. The main vision statement is to provide the retail chain service for the middle class family permanently. Some say that the Internet will completely change the face of retailing. Living standard is increasing day by day in this country. with a single store providing jobs to around 50 people. “Me and Mom” will be trying to keep the agile relationship with the supplier to ensure quality product in home and abroad. successfully attracting middle and upper middle class consumers. But recent years the development of the information technology provides great opportunity for the overall development in the country. It is good news for Bangladesh. others believe that the 'touch and feel' factor would ultimately dominate and the Net will have only a marginal impact on the shopping behavior. We believe that the key to success would be the effectiveness with which retailers integrate the Internet with their existing business model. Dynamic economy creates a lot of chance to invest in efficient sectors. Probably the truth lies somewhere in between. many small and big supermarkets made debut. The supermarket culture is playing a vital role in generating employment. Most of the people are poor in this country. has been operating there business since many years in this country. In the past decade. This organization will focus on the efficient supply chain management to operate the business by providing cheap product for the customers. Many retailers realized that and have rushed to start their own e commerce web site. Supply chain is the most important and first challenge to sustain the business and retain customer. a section of whom is gradually turning to chain stores from the wet or kitchen markets. started the new business in retail chain by the brand name of “Me and Mom”. Sinha Ltd. Sinha Ltd. But one thing is sure . 27 . For this the rural agricultural condition will be branded by the organization.3. But a decade ago. Retail chain is innovative sector in recent time because of low cost products and organized shopping.6 Vision Statement Bangladesh is a highly populated country. the retail-level trade was in the hands of thousands of small traders in the wet markets and the grocery shops in cities and remained out of the focus of the big business houses.

Offer better range of quality products.3. 5 Encourage products standard and quality products. or better price. 1 Offering a clean healthy and a friendly environment for shopping. So a superstore tries to provide fresh and quality products for their customers. Missions of “Me and Mom” 28 . 7 Contribute improving living standard. 3 4 Establish rational and low price. The main missions of “Me and Mom” are given bellow. To give customer confidence and establish an environment of 2 trust. 6 Improve product packaging and presentation. 8 Thinking ahead and taking new initiatives.7 Mission Statement Generally efficient superstore based on real time customer demands.

such as: Beverage Products Baby foods and products Bakery Books Newspapers and Magazines 29 . 3.8 Products of “Me and Mom” “Me and Mom” typically sells many different types of items.

Fresh Vegetables Fresh Fishes Fresh Meats Local Fruits And Jelly 30 .

3. and threats.10 SWOT Analysis SWOT analysis is strategic planning method. It is also a tool that is extremely useful for evaluating different business situation like strength. The word SWOT is basically acronym of these four situations of business venture. SWOT analysis provides a perfect framework to evaluate strategy. position and direction of a company.9 Principal Activities:  Identifying the customer demand  Getting real time information  Appropriate forecasting for customer demand  Understanding consumer behavior  Increasing customer satisfaction level  Increasing product assortment  Maintaining food safety 3. opportunity. 31 . weakness. It is very simple to do and is also very useful in brainstorming meetings where business management need to deeply consider the requirements of the business and SWOT analysis provides the best way to do so.


STRENGTH WEAKNESS  Discount grocery market  Wastages and damage products  Innovative marketing  Lack of real time information  Diversification into the holiday  Maximum butterfly customers market  Small parking place  Efficient supply chain  Non brand suppliers management  Poor marketing  Fresh and quality products  Lack of advertising  Agile relationship with supplier  Reputed brand name  Product assortment OPPORTUNITY THREATS  Increasing customer satisfaction  New rivals level  Political uncertainty  Creating good facilities for  Infrastructure problem middle class family  Transportation problem  To increase number of outlet  Traffic jam around the city  Electricity problem  To reach good position against  Local markets rivals  High fuel cost  Efficient global supply chain  Modern information technology  Increasing customers living standard SWOT Analysis of “Me and Mom” SWOT analysis is the best way to identify the internal and external factors that may be favorable or unfavorable for the organizations. 33 . After doing SWOT analysis we can get the real condition of the company and also can take the proper steps to control the situation or improve the present condition. Most of the organization uses this model to increase performance level by taking efficient steps and recommendation the present strategies.

Strengthen existing resources. 2.11 Action Plan for “Me and Mom” The combination of quality and price under various brand name offers customers value for their money. including its strengths and weaknesses. Evaluation of Current Objectives and Current Strategy 34 . I have examined and evaluated the operations of Sinha Ltd. add complementary resources.3. and develop new resources. 4. Find alternative sources to supply resources to Marks and Spencer stores abroad. Increase marketing efforts. I recommend the following in order to ensure continued success for the future of all Marks and Spencer stores: 1. 3.

I have known how communication system helps the organization to make decision. I have understand how this organization fit there customer policies.  A good strategy can help a organization to survive with competitor. If I don’t maintain a control system product will be damaged.  Departmental process can help a superstore to decorate the products speciously for the customers.  Every organization has a working system. “Me and Mom” also have a working system. It has helped me to understand departmentalization and department based procurement.  Every organization follows a systematic customer policy by the reason for increasing customer satisfaction. Chapter Four 4. 35 . I have shown it in chapter five. I have also gathered the fundamental knowledge about main strategy of “Me and Mom”.  Information system is heart of an organization.  Security system is one of the biggest challenges for a superstore.  I am able to understand the process of activity and how it helps to earn maximum profit with efficient supply chain. These are given bellow:  I have understood how this organization work and do main function to fulfill their objects after doing my research. They are doing business in many sectors.  Control system is very much important for a superstore. merchandiser role etc. Now I am able to discuss how a superstore maintains a control system to utilize their all elements. Communication system. interpersonal relationship also depends on information system. They try to follow traditional system to maintain their security. I have gathered some practical experience in this organization.0 Practical Experiences gathered through doing research works in an organization Sinha Ltd is a big group of company in our country.

and lead time analysis): Both current and historic reports on key inventory indicators like inventory levels. lot size. This is where data warehousing can provide critical information to help managers streamline their supply chain. they lack sophisticated analytical capabilities required to provide an integrated view of the supply chain. quality of products delivered. can be generated from the data warehouse. safety stock. 36 . Growing consolidation and globalization in the sector has seen the bargaining power of the retailer increase in the supply chain. Product Movement and the Supply Chain: Some products move much faster off the shelf than others. thereby helping in both operational and strategic decisions relating to the inventory. The data collected for this purpose can provide deep insights into the dynamics of the supply chain. Inventory Control (Inventory levels. etc. payment lead time. We believe that a vital criterion for success in future would be the ability to harness worldwide distribution and logistics network for purchasing. Increasingly retailers are handling their inbound logistics by setting up their own distribution networks. Chapter Five 5. With cash registers equipped with bar-code scanners. the role of suppliers in specific product outages can be critically analyzed. Supply chain management (SCM) promises unprecedented efficiencies in inventory control and procurement to the retailers. On-time replenishment orders are very critical for these products. etc. delivery time. We believe that in order to counter saturated domestic markets and increasing competition. However.0 Findings and Analysis regarding the objectives of the study including problems identified Last one decade has seen the phenomenal rise of the 'Chain of superstores' in our country. Some of the applications of BI in supply chain management and procurement are: Vendor Performance Analysis: Performance of each vendor can be analyzed on the basis of a number of factors like cost. lot size. This global supply chain should ensure high levels of product availability that consumers want to buy. retailers can now automatically manage the flow of products and transmit stock replenishment orders to the vendors. most of the commercial SCM applications provide only transaction-based functionality for inventory management and procurement. In addition to this. leading superstores would continue to expand globally.

using BI tools . If correctly implemented.Analyzing the movement of specific products . Enterprise Human Finance and Fixed Asset Management Resource Management Management Customer Relationship Management Customer Value Supply Chain Store Front Alternative Sales Management and Operation Channel Procurement Function of a superstore 5. An efficient supply chain can ensure to provide quality food for the customers to keep agile relationship with suppliers. Complex demand forecasting models can be created using a number of factors like sales figures. basic economic indicators. Demand Forecasting: It is one of the key applications of data mining. Customer wants fresh and quality products basically vegetables and meats. etc. These are given bellow: 37 . environmental conditions. a data warehouse can significantly help in improving the retailer relations with suppliers and can complement the existing SCM application.can help in predicting when there will be need for re-order. In this part I will show how supply chain management engage with a superstore to provide quality products and identify major challenging element.1 Retail Supply Chain Elements Supply chain management is very important for a superstore because of customer satisfaction. Retail Supply Chain has four parts.

store clustering size and pack planning.1 Merchandise Management Processes Category management processes: This includes processes for defining merchandise categories and developing strategies for each category. It includes:  Promotion planning  Planning markdowns  Trade funds planning  Promotion collaboration 38 . planogram design etc and execution processes like merchandise allocation and planogram execution.1.  Merchandise Management processes  Buying or Sourcing processes  Logistics Processes  Customer Service Processes 5. The related processes are category planning. which is then started constantly during the life cycle of the merchandise through different promotion schemes. Assortment management processes: These include planning process like line and range planning. Merchandise forecast and budgeting processes: These processes help in long term forecasting merchandise requirement. Price management processes: Setting the right price is a challenge the lifecycle of the merchandise. financial budgeting process of budget control. category role definition. It start with the initial price set up. space planning. developing category strategies and tactics.

4 Customer Service Processes: Smart retailers have reoriented their business around the customer. It includes:  Product design and private labels  Packaging design  Vendor selection  Global sourcing  Managing supplier performance 5.1.2 Sourcing process: Superstores have several options for sourcing today. In the mad rush to acquire new customers. optimize store-layout. Forward and backward integration is happened in these processes. Without the means to analyze voluminous customer data. they have realized it is equally important to retain the existing ones. It is integrating system by creating value in the supply chain processes.the wholesalers or distributors. CRM strategy is bound to be a failure. we believe that Analytical CRM forms the core of a retailer's customer relationship strategy. 5. and they are using this to develop one- to-one relation with the customer. Short product life cycle vary on these processes. inventory management etc. A typical retail organization has a huge customer base and often customer's needs are fairly differentiated. Hence.1.3 Logistics Management Processes These processes associated with moving the goods like transportation. Marketing and sales functions are the primary beneficiaries of Analytical CRM and the 39 .1.5. warehouse management. Basically on food sector a superstore collect their products from quality suppliers. It is one of the biggest parts of retail chain supply chain management. and manage e-commerce operations. design marketing and promotion campaigns. Increased interaction and sophisticated analysis techniques have given retailers unprecedented access to the mind of the customer.

They are facing some challenges about supply chain management to provide quality products basically fresh meat and vegetables. Sinha Ltd is doing business in retail chain for two years. Sinha Ltd started their retail chain business by the brand name of “Me and Mom”.2 Identifying Major Supply Chain Management Challenges In “Me and Mom” Superstore: 5. 5. Basically on Friday customers come to buy their weekly shopping. Those challenges are divided into four parts. I will be hopeful by identifying those challenges its make easy to increase the efficiency about supply chain management.1 Merchandise Management Processes  Overstock Problem: The main challenge is overstock problem. These are the fundamental function for retail chain which I have shown on the above pages.main touch points from where the insights gained about the customer is absorbed in the organization. Sometime customers prefer to buy their vegetables item from the road side shops. The unorganized 40 . Now I am analyzing those challenges and will try to give some recommendation about these problems. Consumer behavior is related for real time information. It is very challenging to identify real time information for meeting customer demand.2. So supply chain manager have to more focus on good networking system between supplier and customer. Quick response is essential for real time information. Supply chain manager has to do the master planning for one month. So it is difficult to take quick response. But some time prices are vary from shops to shops. So this day demand is high in meet and vegetables items.

so it is not easy to keep good partnership with suppliers. In this reason supply chain manager has to determine the global sourcing.  Consumer Behavior: Managing the items is getting difficult because of changing customer taste and new products. So the Agile relationship is hindered. So wastage is increasing. Now the age of globalization and most of the young people are multi cultured. Consumer behaviors vary for various reasons. One of the biggest challenges is understand the 41 . Sometime people want specialized food items. retailers create challenges about the superstore vegetables demand. The supply chain manager has to change the supplier partnership.

Customers want fresh products. When suppliers understand the objects of keeping relationship with agility they would ensure quality on every sectors of their work. In superstore it is vey important to keep agile relationship with suppliers. So it is essential to organize efficient supply chain especially in vegetable and beef. A key characteristic of an agile organization is flexibility. Merchandisers’ began dealing with customer complaints. stock level assessments and account queries. There works a circle bringing the rural products to the urban shops. customer behavior. These activities required close cooperation with store personnel. merchandisers spent a whole day in each store. The organization should organize some training programs reason for providing quality products. It is very important to identify the farmers who really grow products. in particular. your company benefits. Leading companies engage in supplier development - providing resources to improve their suppliers' capabilities. information systems.  To keep Agile Relationships: Agility is a business-wide capability that embraces organizational structures. the frequency of visits increased. logistics processes and. Each store was revisited every four weeks. in favour of special stock building activities to meet seasonal demand. 42 . If suppliers know the way to create the supply chain system they will take some stapes to reduce the number of damage products. Routine merchandise operations were suspended at peak trading times. This often involves training suppliers in methodologies such as Six Sigma or Lean. in-store training. It's logical that when you improve the capabilities of your company's workforce. On average. In the retail shops 40 – 50 percent seals come from fresh products such as vegetable. fish and meat. If suppliers believe that they are part of the organization there work force will develop. but really can be any collaboration that makes suppliers more capable of delivering benefit to the company.  The Merchandiser’s Role: As the sales merchandiser role expanded. Activities which had been focused around cleansing timber racks. now included layout correction to store plan and dealing with issues raised by retail store teams. mindsets. But most of the suppliers on vegetables and food sector are not very educated so the real objects are not fulfilled.

yet significant improvement opportunity was lost. label replacement and sub-standard product removal. It was.2 Sourcing Processes Pre-procurement supply planning: Many people define retail as the business of sourcing and selling. 5. e. agreeing delivery schedules and goods receipt. however. Co- operating with suppliers. The merchandiser’s role is much more important for a superstore because they do the main challenging works like major forecasting decisions.2. Sometimes sourcing processes will be challenging. Merchandisers needed to be confident talking to shop floor personnel and retail regional directors. As well as stripping and cleansing activities. generate and analysis requirements are challenging now. So merchandiser’s role is mostly related with supply chain management. merchandisers checked product quality. Sourcing is the right merchandise at the right possible price is a make situation for this business. aggregate planning for a fixed time table. These challenges are given bellow:  Sourcing strategies processes like order/spend analysis.g. Some merchandisers took it upon themselves to carry out system checks of apparent out of stock items. This cross-checking had the potential to directly influence sales and availability performance. They provided technical and product training for retail floor and checkout staff. promotional materials distributed and technical range advice offered. Merchandisers who were less certain about their responsibilities and authority within this complex array of tasks rated themselves lower on job satisfaction scores. flagged potential production problems and. The role demanded particular personal characteristics. 43 . discretionary – the merchandiser had to take the initiative and stores had to permit access to their information systems. Some became trainers and delivered product and merchandise training in-store. on occasion carried out remedial action. sourcing strategy development. Missing either or both of these elements and this fragile. create efficient distribution channel for getting food products etc. Relationship building formed an increasingly important element of the role. Information on new products was shared.

technical specification etc. Supplier Management Processes: Supplier management process challenges are given bellow. resolution etc. Few retailers publish regular supplier scorecards for this. issue. Post-procurement Execution processes: Post-procurement execution processes are given bellow.  Designing private labels along with supplier is a common practice for retailers now a day. 44 .  Supplier negotiation processes like REF(request for proposal). jointly with suppliers. RFQ(request for quotation)  Contract management processes like contract management. delivery acknowledge and quality assessment  Financial settlement processes like invoice verification. Because of adequate infrastructure grate inconsistency to delivery products in timely.2.  This is required for tracking supplier qualification and performance. payment.  Supplier qualification processes like market scan and identify sources of supply. validate supplier capabilities and supplier evaluation. 5.  Supplier optimization processes help in identifying the optimum allocation of quota to different vendors.3 Logistics Processes Transport Planning: Transportation problem is creating a grate challenge for retail supply chain. Retailers can develop bill of material.  Receiving process like goods receipt. execution and monitoring.

45 . So it is important to create a large supply chain of retail shop people can easily turn into online shopping to provide customer hassle free shopping by saving their time. Dhaka is becoming over and over populated city day by day. So this organization found quite challenges as supply chain could be unnecessary length and need good networking system. People do not have to wait in a line or wait till the shop assistant is ready to help you with their purchases. They can do their shopping in minutes even if they are busy apart from saving time and avoiding crowds. But all the local markets are full of hassle and harmful environment. No one can able to maintain their daily routine perfectly. Though these have some super stores with better environment but people have to spend more valuable time on streets because of traffic jam. Supply Chain action depends on timely delivery. One of the most important tasks of our daily life is to purchase our daily commodity from local market. So supply chain manager are facing more challenge to sustain customer relationship management because supply chain management for delivering products to customer house is not much effective. All streets are faced traffic jam in business hour.  Infrastructure is not much developed in Bangladesh.  In Bangladesh there is too much traffic congestion and needs much time to make products available timely. It is now very difficult to move one place to another within short time.

The popularity of online shopping services is in recent years.  Shopping via internet has come up as a key resource for achieving higher efficiency. control of operations and reduction of Supply chain cost by replacing paper based and employee depended methods which provides higher productivity and profitability. They just need to online to complete their purchases.5.2. Nowadays. In the develop countries the advent and use of the Internet has changed the daily activities of most people.4 Customer Service Processes  To provide a high accessibility of service supply chain manager will design the online shopping website. so that potential customers need not go to a physical shop to buy products or services. especially in shopping. This is big challenge for supply chain manager to focus on internet based service for customers. Today’s development of information technology has become major changes in the way services are delivered to the customers. Credit card in not available in our country so most of the time it is not possible for 46 . Customer want to save time for there rush way. which are more convenient and fast. customers are used to self-service options.

some consumers are afraid of doing business online out of concerns of fraud and misuse of their financial data.  Consume may have reluctance to shop over the internet. To ensure a strong presence in global markets. 47 . The increase in world food trade and the advent of the Sanitary and Phytosanitary (SPS) Agreement under the World Trade Organization (WTO) have also raised interest in food safety requirements. This is a big challenge to maintain a flexible relationship between customer and superstore. The trend in Bangladesh is such that usage of the electronic medium for business purposes and integrating it into the systems is increasing.  As awareness grows about food safety issues. Though the initial costs to implement these systems are high. This again would result in the supply chain getting leaner and vertically integrated. It makes logistical support very easy and efficient. the need for countries to provide greater assurance about the safety and quality of food also grows. superstore management to transfer credit through online. fraud and security concerns with payment policy. This would slowly spread into the retailing sector as well. using the internet to be able to source products and also check for availability of stock among stores of retail chains has been proven to be effective and cuts down on wastage by a vast amount. in the long run it results in cost reduction where this privilege can be passed on to the final consumer. ME AND MOM realizes the need to meet these challenges and keep pace with international developments. It has already started in the case of some large retail houses where the affects are here to see.

5.3 Interpreting the Data from the Likert Scale Q-6: Is the quality of fruits and vegetables of this organization is good? Option Frequency OF Total Strongly Agree 4 4×5 20 Agree 11 11×4 44 Neutral 1 1×3 3 Disagree 3 3×2 6 Strongly Disagree 1 1×1 1 Total 74 N=20 Weighted Mean = (74÷20) = 3.4 [agree] Q-8: Is agile relationship is important to bring quality food products? Option Frequency OF Total Strongly Agree 14 14×5 70 Agree 5 5×4 20 Neutral 0 0×3 0 Disagree 1 1×2 2 Strongly Disagree 0 0×1 0 Total 92 N=20 Weighted Mean = (92÷20) =4.6 [strongly agree] 48 .7 [agree] Q-7: Do you use holiday for shopping at superstore “Me and Mom”? Option Frequency OF Total Strongly Agree 7 7×5 35 Agree 3 3×4 12 Neutral 3 3×3 9 Disagree 5 5×2 10 Strongly Disagree 2 2×1 2 Total 68 N=20 Weighted Mean = (68÷20) =3.

Q-9: Are there product price reasonable for the customers? Option Frequency OF Total Strongly Agree 2 2×5 10 Agree 5 5×4 20 Neutral 2 2×3 6 Disagree 9 9×2 18 Strongly Disagree 2 2×1 2 Total 56 N=20 Weighted Mean = (56÷20) =2.7 [neutral] 49 .85 [agree] Q-11: Is there vegetables better then unorganized retailer? Option Frequency OF Total Strongly Agree 2 2×5 10 Agree 3 3×4 12 Neutral 4 4×3 12 Disagree 9 9×2 18 Strongly Disagree 2 2×1 2 Total 54 N=20 Weighted Mean = (54÷20) =2.8 [neutral] Q-10: Is there product assortment efficient for the consumers? Option Frequency OF Total Strongly Agree 6 6×5 30 Agree 9 9×4 36 Neutral 2 2×3 6 Disagree 2 2×2 4 Strongly Disagree 1 1×1 1 Total 77 N=20 Weighted Mean = (77÷20) =3.

35 [strongly agree] Q-13: Should “Me and Mom” provide online shopping facilities for the customers? Option Frequency OF Total Strongly Agree 5 5×5 25 Agree 3 3×4 12 Neutral 8 8×3 24 Disagree 3 3×2 6 Strongly Disagree 1 1×1 1 Total 68 N=20 Weighted Mean = (68÷20) =3.55 [strongly agree] 50 .40 [agree] Q-14: Are “Me and Mom” maintains food safety issues? Option Frequency OF Total Strongly Agree 13 13×5 65 Agree 5 5×4 20 Neutral 2 2×3 6 Disagree 0 0×2 0 Strongly Disagree 0 0×1 0 Total 91 N=20 Weighted Mean = (91÷20) =4.Q-12: Are there suppliers capable to provide fresh products? Option Frequency OF Total Strongly Agree 9 9×5 45 Agree 7 7×4 28 Neutral 3 4×3 12 Disagree 1 1×2 2 Strongly Disagree 0 0×1 0 Total 87 N=20 Weighted Mean = (87÷20) =4.

80 [strongly agree] Q-16: Should “Me and Mom” do advertise for increasing their popularity? Option Frequency OF Total Strongly Agree 11 11×5 55 Agree 7 7×4 28 Neutral 1 1×3 3 Disagree 1 1×2 2 Strongly Disagree 0 0×1 0 Total 88 N=20 Weighted Mean = (88÷20) =4.70 [strongly agree] 51 .Q-15: Should “Me and Mom” give offer seasonal discount to increase sales volume? Option Frequency OF Total Strongly Agree 17 17×5 85 Agree 2 2×4 8 Neutral 1 1×3 3 Disagree 0 0×2 0 Strongly Disagree 0 0×1 0 Total 96 N=20 Weighted Mean = (96÷20) =4.40 [strongly agree] Q-17: Should “Me and Mom” open some new branches to increase their sales volume? Option Frequency OF Total Strongly Agree 14 14×5 70 Agree 6 6×4 24 Neutral 0 0×3 0 Disagree 0 0×2 0 Strongly Disagree 0 0×1 0 Total 94 N=20 Weighted Mean = (94÷20) =4.

20 [strongly agree] 52 .Q-18: Should “Me and Mom” provide rural home made product for the customers? Option Frequency OF Total Strongly Agree 4 4×5 20 Agree 9 9×4 36 Neutral 5 5×3 15 Disagree 1 1×2 2 Strongly Disagree 0 0×1 0 Total 73 N=20 Weighted Mean = (73÷20) =3.15 [agree] Q-20: Should they take some steps to improve human resource to increase customer satisfaction level? Option Frequency OF Total Strongly Agree 6 6×5 30 Agree 11 11×4 44 Neutral 2 2×3 6 Disagree 2 2×2 4 Strongly Disagree 0 0×1 0 Total 84 N=20 Weighted Mean = (84÷20) =4.65 [agree] Q-19: Should “Me and Mom” take some initiative on customer service? Option Frequency OF Total Strongly Agree 2 2×5 10 Agree 4 4×4 16 Neutral 10 10×3 30 Disagree 3 3×2 6 Strongly Disagree 1 1×1 1 Total 63 N=20 Weighted Mean = (63÷20) =3.

Q-21 Should “Me and Mom” focus on global sourcing for international product? Option Frequency OF Total Strongly Agree 2 2×5 10 Agree 5 5×4 20 Neutral 10 10×3 30 Disagree 2 2×2 4 Strongly Disagree 1 1×1 1 Total 65 N=20 Weighted Mean = (65÷20) =3.25[agree] 53 .

70 Q18 4 9 5 1 1 20 74 3.40 Q14 13 5 2 0 0 20 91 4.55 Q15 17 2 1 0 0 20 96 4.70 Q7 7 3 3 5 2 20 68 3. Appendix: A Value 5 4 3 2 1 Total Weighted Weighted Average Question Strongly Agree Agree Neutral Disagree Strongly Total Score Score Disagree Respondents Q6 4 11 1 3 1 20 74 3.85 Q11 2 3 4 9 2 20 54 2.15 Q20 6 11 4 0 0 20 86 4.70 Q12 9 7 3 1 0 20 87 4.60 Q9 2 5 2 9 2 20 56 2.40 Q8 14 5 0 1 0 20 92 4.30 Q21 2 5 10 2 1 20 65 3.40 Q17 14 6 0 0 0 20 94 4.65 54 .35 Q13 5 3 8 3 1 20 68 3.70 Q19 2 4 10 3 1 20 63 3.25 Total 1233 61.80 Q16 11 7 1 1 0 20 88 4.80 Q10 6 9 2 2 1 20 77 3.

the retail outlets faced a major problem such as price fluctuations. Supply chain management is most important because logistics services and procurement most effective issues about a superstore. Superstore concept will be popular next couple of year with some integrated value added services. due to improper handling and spoilage of vegetables. It is a continuous process for the organization. assessing the demand at right time and proper planning of procurement respectively. It is very important to give some facilities for the middle class family by providing some discount packages. Now a day many concepts are being contributed to develop supply chain efficiency for reducing total cost of the business. information. In superstore supply chain is used vastly. 55 . no proper planning for assessment of demand and no proper planning for procurement respectively. more physical losses of produce. It is impossible for the organization to do business without good efficiency in supply chain management. less physical losses of produce with proper handling and storage facility. Eventually I can say superstore and supply chain have a good intimacy with one another. and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. So now organization focuses on the supply chain management to decrease total cost and increase customer satisfaction level with variety of product assortment. It is said that the ultimate goal of any effective supply chain management system is to reduce inventory with the assumption that products are available when needed. Hence it was expected to build the capacity with the cooperatives to lessen the price fluctuation with proper planning for procurement. failing in assessment of demand and procurement problems. Chapter Six 6. Supply chain management involves coordinating and integrating these flows both within and among companies. In the cooperative supply chain. Decision making and demand forecasting are depends on proper information system about a superstore.0 CONCLUSION Supply chain management is the oversight of materials. The problems were due to high price fluctuation which depends on the arrival and season of vegetables. This is not easy to run a superstore without an efficient supply chain.

This product can be stored by the superstore as a brand items. [] Build-out own product inventory software: This is the software that will run our store. [] The supply chain manager should keep agile relationship with key suppliers for getting quality and fresh products on the root level. This could build up a new online shopping website that will be highly secure and easy to access. absence of wide range of products. to start an online store an attractive website is first requirement. failing in assessment of demand. procurement problems and timely availability of produce in the same order. 56 . from product display to inventory management to checkout.1 Recommendation [] Have to open a new website which facilitates online shopping. [] Rural people make many products which are very popular in the urban area people. A good networking system has been required for maintaining this system between management and supplier.In modern supply chain the retail outlets. 6. services and information. [] For the reason of traffic jam superstore should be made around the border of the city. [] Value added services are provided by the retail chain. Therefore in the modern retail formats also needs to be develop the capacity to cope with price fluctuation and extending wide contractual arrangement for varied products regularly by better planning. It will contain all of our products. so shop has to focus on efficient supply chain Management. faced the major problems such as price fluctuation.

For instance. a leading fresh food supplier considers cold chain critical to success since temperature is the dominant factor in shelf life. farm service centers.[] Supply chain is much more important in present year. processors. [] Concentrating to earn a premium by providing the consumer with product that is fresher than competitor's offering. This trend is slowly beginning to take shape with the efforts to integrate and consolidate the supply chain in local Food Retailing. Its cold chain starts from the day the produce is picked and lasts until consumers bring it home to their refrigerators. food processing units. This connects and maintains the flow of food from the source (farmers/food growers. importers) to the customer (foodservice outlets. Superstore can merge with a bank by the reason for payment methods. 57 . So keeping agile relationship would be good for the superstore to ensure quality and fresh product for the customers. Retailing Companies would have to establish a totally integrated infrastructure and services package. market yards. Cost reduction is big challenge for the company. [] To ensure food safety and maintain product integrity from the source to the customer. [] It is difficult but not impossible to provide home service by starting E- Business. food retailers and food exporters). This package will help eliminate or prevent identified hazards or reduces them to acceptable levels. Most of the time Quality control is hamper for this reason.

com ACME Group.bangladesh-economy. P. Corvinus University of Budapest 4. The Daily 2011 2.redefininglogistics. Larson. 58 . 7.chirtopher. 5. Supermarket. the type of food store. October 30. URL http://www. Superstores eye boom time ahead. http://www. Dr.martin.planetretail. Retail supply chain elements. Supply Chain Management for Retailing. Christopher Martin: The Agile Supply Chain : Competing in Volatile Markets. 2010. Positive News about the Bangladeshi Economy. 15 Novenmber. for the 2006 cosmic supermarket. 1. Superstore focusing more on Supply chain Management challenge. Muhammad Mushtaq Ahmad. 6. Rajesh Ray (2010). Saturday. Department of Information Systems.2003 10. Bangladesh Economic News. 9. Bangladesh Economy: News and Updates. URL:http://www. www. March 06. 2000 p 216-241. The corporate information from Sinha ltd. 2011.10. November 23.sinhaltd. Wanted SCM! A Search for elements of supply chain management 8.D. Saturday.Halldorsson A. References 1. 14-17 3. 2010.www. The Financial Express: sales top 20b last year. Supply Chain Management for Fruits and 11.

Thursday. The Daily Star. 2011 59 .12. October 27.Retailing Supermarkets on the Rise.