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Company Name

Sony Corporation

The Origins of the SONY Brand


The Sony name was created by combining "SONUS," the original Latin for "SONIC," meaning
sound, with "SONNY," denoting small size, or a youthful boy. It was chosen for its simple
pronunciation that is the same in any language.

Sony Corporation (Japanese: ð  a 



 
 Ñè (TYO: 6758,
NYSE: SNEè, or commonly referred to as Sony, is a Japanese multinational conglomerate
corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media
conglomerate with revenue exceeding ¥ 7.730.0 trillion, or $78.88 billion U.S. (FY2008è.[4] Sony
is one of the leading manufacturers of electronics, video, communications, video game consoles,
and information technology products for the consumer and professional markets. Its founders
Akio Morita and Masaru Ibuka derived the name from  , the Latin word for sound, and also
from the English slang word "sonny", since they considered themselves to be "sonny boys", a
loan word into Japanese which in the early 1950s connoted smart and presentable young men.[5]

Sony Corporation is the electronics business unit and the parent company of the Sony Group,
which is engaged in business through its eight operating segments ± Consumer Products &
Devices (CPDè, Networked Products & Services (NPSè, B2B & Disc Manufacturing (B2B &
Discè, Pictures, Music, Financial Services, Sony Ericsson and All Other.[6][7] These make Sony
one of the most comprehensive entertainment companies in the world. Sony's principal business
operations include Sony Corporation (Sony Electronics in the U.S.è, Sony Pictures
Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and
Sony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20
Semiconductor Sales Leaders. The company's current slogan is  
.[8] Their former
slogan was 
   .[9]

Founded

May 7, 1946

leadquarters

1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan


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Governance Structure

(Updated on September 28th, 2009è

àc Sony Corporation is governed by its Board of Directors, which is appointed by


resolution at the shareholders' meeting. The Board has three committees (the Nominating
Committee, Audit Committee and Compensation Committeeè, consisting of Directors
named by the Board of Directors. Corporate Executive Officers are appointed by
resolution of the Board of Directors. In addition to these statutory bodies and positions,
Sony has Corporate Executives who carry out business operations within designated
areas.

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±ision

To create exciting new digital entertainment experiences for consumers by bringing together
cutting-edge products with latest generation content and services.

Mission

Sony is committed to developing a wide range of innovative products and multimedia services
that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy
between businesses within the organisation, Sony is constantly striving to create exciting new
worlds of entertainment that can be experienced on a variety of different products.
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Major Products

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lome audio, portable audio, etc.

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±ideo cameras, digital still cameras, and D±D-±ideo players/recorders, and Digital-
broadcasting receiving systems

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LCD televisions, projection televisions, CRT-based televisions, etc.

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PC, printer system, broadcast and professional use audio/video/monitors and other
professional-use equipment

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LCD, CCD and other semiconductors

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Optical pickups, batteries, audio/video/data recording media, and data recording systems
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Primary Roles of the Governance Entities

Board of Directors:

àc Determines the fundamental management policies of the Sony Group


àc Oversees the management of Sony Group's business operations
àc Appoints and dismisses the statutory committee members
àc Appoints and dismisses Corporate Executive Officers

Nominating Committee:

àc Determines the content of proposals regarding the appointment/dismissal of Directors

Audit Committee:

àc Monitors the performance of duties by Directors and Corporate Executive Officers (with
respect to structure to ensure the adequacy of the financial reporting process, to enable
management to ensure the effectiveness of internal control over financial reporting, to
ensure timely and appropriate disclosure and to ensure compliance with any applicable
law, Articles of Incorporation and internal policies and rules and status of any other items
described in the "Internal Control and Governance Framework" determined or reaffirmed
by the Board of Directors in accordance with the Companies Actè
àc Oversees and evaluates the work of independent auditor (including to evaluate the
adequacy of its independence and its qualification, to propose its appointment/dismissal
or non-reappointment, to approve its compensation, to evaluate the appropriateness of its
audit regarding the financial results and internal control over financial reporting, and to
pre-approve its engagement for any other services than audit services to be providedè

Compensation Committee:

àc Sets policy on the contents of individual compensation for Directors, Corporate


Executive Officers, Corporate Executives and Group Executives, and determines the
amount and content of individual compensation of Directors and Corporate Executive
Officers in accordance with the policy

Corporate Executive Officers:

àc Make decisions regarding the execution of Sony Group business activities within the
scope of the authority delegated to them by the Board of Directors

Corporate Executives:
àc Carry out business operations within designated areas, including business units, research
and development, and/or headquarters functions, in accordance with the fundamental
policies determined by the Board of Directors and the Corporate Executive Officers.

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Representative Corporate Executive Officers

àc loward StringerChairman, CEO and President

àc Ryoji Chubachi±ice Chairman


Officer in charge of Product Quality & Safety and Environmental Affairs

Corporate Executive Officers

àc Yutaka NakagawaExecutive Deputy President


Officer in charge of Manufacturing, Logistics, Procurement and CS Platform

àc liroshi YoshiokaExecutive Deputy President


Officer in charge of the Consumer Products, Professional Solutions, and Device
businesses

àc Keiji KimuraE±P
Officer in charge of Intellectual Property and the Disc Manufacturing business

àc Nicole SeligmanE±P and General Counsel


àc Kazuo liraiE±P
Officer in charge of the Networked Products and Services businesses

àc Masaru KatoE±P and CFO